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    Is Psyllium Husk A Cheap Ozempic Alternative? Dieticians Explain The Fibre Supplement’s Benefits (And Limits)

    Ozempic has been a buzzy medication for more than a year. The prescription type 2 diabetes drug caught fire on social media after people said they lost significant amounts of weight on it. Then, a slew of speculation surfaced online that certain celebrities were using Ozempic off-label for weight loss.

    The medication has faced shortages for months. And because it’s designed to be used for people with type 2 diabetes, most health insurances won’t cover it off-label (i.e. weight loss).

    Plus, you need a prescription, which requires a trip to your doctor’s office, hanging in the waiting room for ages and more hassle. It’s no surprise, then, that plenty of people are looking for a less expensive and more easily accessible alternative to Ozempic.

    Enter psyllium husk.

    Dubbed “the poor man’s Ozempic,” this fibre supplement is suddenly getting a lot of attention. But what is psyllium husk and is it ~actually~ like Ozempic?

    Meet the experts: Jessica Cording, R.D., is the author of The Little Book of Game-Changers. Keri Gans, R.D., is the author of The Small Change Diet.

    Women’s Health went straight to registered dieticians to answer all your questions about the so-called “natural Ozempic.”

    What is psyllium husk?

    Psyllium husk is a type of fibre—specifically, soluble fibre, which means it attracts water and turns to gel when it’s being digested, explains Jessica Cording, R.D., author of The Little Book of Game-Changers.

    “It’s typically used as a fibre supplement,” she says.

    Psyllium husk is found in the seeds of a herb grown in India called Plantago ovata, says Keri Gans, R.D., author of The Small Change Diet.

    What are the psyllium husk health benefits?

    There are a few different perks of psyllium husk, Gans says, including:

    Constipation relief

    Blood sugar management

    Lowered cholesterol

    “Sometimes you’ll see it in the context of weight management products or supplements for weight loss because the fibre helps you to stay full,” Cording says.

    READ MORE: ‘Nature’s Ozempic’: What Are The Benefits Of Berberine?

    Can you lose weight by taking psyllium husk?

    If we’re looking for Ozempic-level weight loss, the answer is no.

    “If someone is making other changes to their nutritional intake or their exercise routine and they’re using psyllium husk as part of that, it can be supportive of weight management because of the impacts on fullness and blood sugar regulation,” Cording says. “But just introducing psyllium husk is not enough to cause weight loss.”

    Gans says you might lose a little weight while taking psyllium husk, simply because you’ll be more satisfied.

    “Fiber, overall, may help with satiety,” she says. “The more satisfied and full a person feels at mealtimes, the less likely they are to overeat.”

    Is psyllium husk safe?

    In general, yes.

    “For most individuals, psyllium husk is completely safe,” Gan says. “However, if on any medications or being treated for an illness, one should always check with their primary physician before adding any supplements to their diet.”

    You can also overdo it on psyllium husk or any type of fibre, Cording says.

    “As with anything, too much of a good thing is possible,” she says. “Some can be beneficial, but you don’t want to go above and beyond the recommended dosing.”

    READ MORE: How To Lose Weight If You Don’t Know Where To Start, According To A Dietician

    Can you take it every day?

    Yup, you can take psyllium husk every day if you want, Gans says. Be sure to follow the recommended dosing on the label.

    If you’re new to fibre supplements, it’s best to start with a small amount, like ½ teaspoon in a 250ml glass of water once a day, according to Mount Sinai. Then, you can gradually increase your dosing as needed.

    Does psyllium husk work like Ozempic?

    Not really. Ozempic mimics a protein present in your own body called glucagon-like peptide 1 (GLP-1) and activates GLP-1 receptors in your body, Cording explains. The activation of these receptors causes an increase in insulin, which helps escort glucose to your cells, where it’s converted to energy.

    Ozempic also slows your digestion, making you feel fuller, longer, and therefore less likely to overeat. Psyllium husk works differently in your body.

    “Everything is being called the ‘new Ozempic,’” Cording says. “Psyllium husk can help with reducing blood sugar and it can help you to feel more full so you may not be as prone to snacking or eating quite as much. But it’s not the same as Ozempic.”

    What kind of side effects might you have when consuming psyllium husks?

    The biggest risk is the risk of developing gas.

    “If a person is not used to consuming fibre in their diet, it may cause gas and bloating at the start,” Gans says. “Therefore, I would recommend starting slowly, less than the recommended dose and also drinking plenty of water to help acclimate one’s body.”

    You can even end up constipated if you take too much psyllium husk and not enough water, Cording says—so make sure you’re having plenty of H2O if you use the supplement.

    Overall, experts say psyllium husk can be a supplement worth your time—just check in with your doctor first. And manage your expectations.

    “A supplement can be part of a comprehensive approach to weight management but it’s not the end all, be all, Cording says. “Most healthcare providers also recommend dietary and lifestyle changes.”

    This article was originally published by Korin Miller on Women’s Health. More

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    This Delicious DIY Tropical Coconut Granola Will Be Your New Breakfast Staple

    What could be better than a delicious (and healthy) bowl of granola in the morning? Umm, nothing! Homemade granola is actually surprisingly easy to make. Here’s how…

    The first thing you should know is that you can literally throw anything into the mix. That’s because homemade granola is one of those awesome, good-for-you foods, that you can tweak to suit your taste. After making this at home you’ll wonder why you ever bought the pre-made version in the first place. Forget the Pinã Colada, this tastes way better!

    READ MORE: The “Amazing Skin” Smoothie Recipe That Actually Works

    Homemade Tropical Coconut Healthy Granola

    Gina Beretta

    What could be better than a delicious (and healthy) bowl of granola in the morning? Umm, nothing! This healthy, tropical granola recipe is naturally-sweetened by honey and is the perfect breakfast for warmer months.

    Prep Time 8 minutes minsCook Time 1 hour hr

    Course BreakfastCuisine Healthy

    1 Baking sheet
    3 Cup Rolled oats1 Cup Almonds, chopped roughly¼ Cup Poppy seeds¼ Cup Mixed seeds½ Cup Coconut flakes1 tsp Cinnamon½ tsp Salt½ Cup Dried pineapple¾ Cup Coconut oil, melted1 Tbsp Honey
    Preheat the oven to 130 °C. Combine the dry ingredients (except the pineapple – set it aside for later). Whisk the wet ingredients until smooth. Combine the wet and the dry ingredients in a large bowl until everything is mixed through.Spread the mixture on the baking sheet in a thin layer (use two pans if necessary).Bake for an hour, stirring every 20 minutes. During the last 20 minutes of baking, stir in the pineapple chunks.Remove the granola from the oven and leave to cool a bit. You’ll be tempted to stir the mixture right away but don’t! The granola will form crunchy clusters as it cools.Store in an airtight container or jar.

    Keyword breakfast, cereal, vegetarian

    Shop The Ingredients For This Homemade Granola

    This tropical granola is packed with good-for-you ingredients!

    Not only is honey full of antioxidants, it’s also better for blood sugar levels than regular sugar.

    Almonds are high in Vitamin E which is linked to lower rates of heart disease, cancer and more.

    READ MORE: 3 High-Protein, Low-Carb Breakfast Recipes You’ll Actually Love To Eat

    Women’s Health participates in various affiliate marketing programmes, which means we may get commissions on editorially chosen products purchased through our links to retailer sites. More

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    Summer Adventure Awaits: Nurturing Bone Health With MenaCal.7™

    In the tapestry of a woman’s life, strong bones are the threads that uphold vitality and empower adventures. MenaCal.7™ emerges as a beacon, urging women to invest in their bone health from the early years, an act of self-love that paves the way for a life of boundless possibilities. As summer beckons, it’s time to embrace the warmth and embark on adventures, supported by the strength that MenaCal.7™ brings.

    Summer Adventures Await 

    With the arrival of summer, the call for adventure grows stronger. Hiking through scenic trails, exploring new destinations, or revelling in the joys of outdoor yoga – all these experiences are enhanced when supported by strong, flexible bones. MenaCal.7™ stands as your partner, ensuring your bones are up for every exhilarating challenge the season brings.

    Self-Love: Nourishing Your Foundation 

    Caring for your bones is an act of self-love, a promise to your body that it will carry you through a lifetime of experiences. MenaCal.7™ embodies this self-care, infusing your bones with the nutrients they need to face the world with strength and grace. It’s a reminder that taking care of yourself is a beautiful, powerful act.

    READ MORE: Empower Your Journey: Unveiling The Secret To Strong Bones With MenaCal.7™

    Investing in Your Future Self 

    The early years are the foundation of a robust future. MenaCal.7™, with its dynamic blend of calcium, Vitamin D3 and Vitamin K2 (MK-7), helps bones grow strong and resilient. By investing in bone health early on, you gift yourself the promise of an active, adventurous life.

    MenaCal.7™ is more than a supplement; it’s a commitment to your future self. By nurturing bone health early on, you set the stage for a life of vibrant adventures and self-love. As the summer sun warms your spirit, let MenaCal.7™ be the foundation that supports every step of your journey.  More

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    Empower Your Day: Discover Vitaforce Nutri-B Energy

    Are you looking to infuse your days with lasting energy? Vitaforce Nutri-B Energy is here to provide you with a practical solution.

    Vitaforce Nutri-B Energy is crafted to provide steady energy throughout the day. It’s not about quick fixes or unrealistic boosts. Instead, it’s designed to ensure you have the energy you need to handle your daily commitments without feeling drained.

    Enhanced mental focus is within reach with Vitaforce Nutri-B Energy. You can experience improved concentration and mental clarity, allowing you to stay on top of your tasks without feeling scattered.

    READ MORE: Energy fizzling? Ignite your energy with Nutri-B!

    Physical stamina is a crucial factor in maintaining an active lifestyle. Whether it’s completing a workout, managing household chores, or fulfilling professional responsibilities, Vitaforce Nutri-B Energy aims to support your endurance.

    We all experience fatigue, but it’s how we manage it that matters. Vitaforce Nutri-B Energy is formulated to help you better cope with fatigue and maintain your energy levels even when faced with demanding situations.

    READ MORE: This Morning Workout Will Give You A Major Energy Boost

    Empowerment comes from practical solutions that align with your goals. Vitaforce Nutri-B Energy provides the essential support you need to take charge of your day and maximize your potential.

    Elevate your day with Vitaforce Nutri-B Energy. Enhance focus, stamina and conquer fatigue naturally. Embrace practical vitality.

    Fuel your day, empower your journey. More

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    This Plant-Based Cheesecake Is Delectable And Easy To Make

    Trying out your hand at vegan dessert? Look no further than this plant-based cheesecake that’ll satisfy your cravings.

    Chef SJ from the Fairview Goatshed Restaurant shares his all-time favourite vegan recipe: a mouth-watering cheesecake. Prepare to be amazed!

    The key ingredient that makes this plant-based cheesecake work, aside from the Fairview plant-based cream cheese (yip it exists) is agar agar. A vegan gelatin-like substance, it creates the bond that delivers that textbook cheesecake texture you’re after.

    This cheesecake uses maple syrup as its sweetener, derived from the maple tree, rather than honey, which bees produce, making it non-vegan.

    Try out the range here:

    Fairview’s range of plant-based cheeses is expansive and includes mozzarella, cheddar and cream cheese, which you’ll use to create this treat. All products are available at selected South African retailers.

    Fairview plant-based cream cheese

    To make cheesecake, dips and beyond, look to this decadent treat.

    Fairview plant-based cheddar

    This plant-based cheddar feels exactly like the real thing, with a strong mature taste.

    Fairview plant-based mozzarella

    Soft and melty, this makes the perfect accompaniment to pasta and pizza.

    READ MORE: This Braai Dessert Is So Simple Even Kids Can Make It

    Ready to try the plant-based cheesecake? Let’s get to it.

    Decadent Plant-based Cheesecake

    This creamy and delicious plant-based cheesecake has zero traces of animals.

    Prep Time 4 hours hrs 30 minutes mins

    Course DessertCuisine American, Healthy

    Servings 3

    1 tsp agar agar1 cup plant-based milk250 g Fairview plant-based cream cheese5 tbsp coconut yoghurt1 tsp lemon juice65 g maple syrup1 tsp vanilla essence120 g vegan granolafresh fruit for serving
    Dissolve agar agar in cold plant-based milk. Bring the milk to a boil and then transfer it to a food processor.Add the Fairview plant-based cream cheese, coconut yogurt, lemon juice, maple syrup, and vanilla extract to the food processor.Blend the ingredients on low speed until the mixture becomes smooth and creamy.Place the vegan granola in the bottom of three small dessert glass bowls.Pour the cheesecake mixture on top of the granola, filling each bowl.Refrigerate the bowls for the cheesecake to set, allowing it to firm up for a minimum of 4.5 hours.Once the cheesecake is set, layer each dessert with the fruit dessert topping.Garnish with fresh fruit, if desired.

    Keyword cheesecake, plant-based cheesecake More

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    25 Surprising Foods That Taste Amazing On The Braai

    “Open-flame cooking enhances the flavour of fruits and vegetables by concentrating and caramelising their natural sugars,” says Judith Fertig, co-author of 300 Big and Bold Barbecue and Grilling Recipes. Give fruits and veggies a very light brush of oil, then stick them on the braai over medium to high heat, turning as soon as grid marks appear. Cook for no more than five minutes total to help them retain their natural texture.

    Try the following prep techniques:

    Veggies & Fruit

    Tomatoes, mangos, melons, peaches, pineapples, plums, portobello mushrooms, nectarines and red peppers

    Keep them big – halves or large chunks – to keep them from falling through the grid.

    READ MORE: Try These Veggie Sosaties Even Meat Lovers Will Love

    Eggplant, squash and baby marrow

    Slice lengthwise; round cuts are far more likely to drop down.

    Mealie

    Husk on or off? Fertig is a fan of naked mealies on the braai because, she says, you get more of that delicious charred taste when the kernels have direct access to heat.

    Asparagus

    Larger spears can sit right across the grid. To keep thinner spears from plummeting to a fiery death, place them in a perforated foil pan.

    Button mushrooms, Brussels sprouts, cherry tomatoes, fennel, garlic, onions and strawberries

    These need help staying above the flame. Always cook on skewers or wrapped in foil.

    READ MORE: You Need To Make This Yummy Cauliflower Recipe With A South African Twist

    Lettuce

    Cut hearts of romaine in quarters lengthwise, then brush the cut side with oil and season with salt. Braai over medium-high heat until you have good grid marks (two to three minutes).

    Grapes

    Braai a bunch of slightly oiled grapes still on the stems for three to five minutes, turning once.

    Banana

    Strip back one section of the peel, leaving it attached. Cut a slit lengthwise and stuff with pieces of dark chocolate. Replace the peel and wrap the banana in foil. Braai for 10 minutes, flipping once. Carefully open the packets and scoop out the chocolaty flesh with a spoon.

    Proteins

    Eggs

    Place whole eggs directly on the grid over medium heat. Cook for about 10 minutes (or until the shell has browned lightly all over). Remove the shell, chop the egg and serve over the braaied lettuce.

    Tofu

    Slice very firm tofu crosswise into two-centimetre slabs. Push two soaked skewers through each slice and brush with olive oil. Braai for four to six minutes per side. You can use any meat marinade or rub for tofu.

    READ MORE: Exactly How To Make The Perfect Pizza On The Braai

    Other

    Pizza

    Coat both sides of the dough with olive oil and braai directly over medium-high heat until the top bubbles and you have grid marks underneath (about three minutes). Turn over and quickly add toppings. Move to a cooler side of the grid, close the lid if you’re using a Weber and braai until the cheese has melted.

    Here’s how to dice an onion without crying your eyes out. Plus: 9 best post-workout snacks every active girl needs in her life.  More

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    Seriously Though, How Many Kilojoules Are In An Apple?

    When it comes to the best fruits for you, apples seem to be the gold standard. I mean you’ve heard it before—an apple a day…yeah yeah, you know the rest. But how many kilojoules, exactly, are in an apple—and is that staple your mom packed in your school lunch really that great for you?

    Well, it turns out apples really do live up to the hype. Can you hear your mom saying, “I told you so?” When it comes to healthy snacks, it doesn’t get much better than apples. They’re loaded with vitamins, have a pretty long shelf life compared to other produce and are super easy to pop into your bag on the go.

    “Apples are the second most consumed fruit, behind bananas, for a reason,” says Alex Caspero, registered dietitian and author at Delish Knowledge. “They are generally inexpensive, portable, healthy and delicious.”

    Plus, since apples come in a ton of different varieties—way beyond the Red Delicious and Granny Smith kinds you ate as a kid—you’ll probably find something your taste buds will totally love. The flavour profiles of apples range from tart and crisp, to sweet with a little crunch, to tangy and then some.

    READ MORE: 19 Complex Carbs You Should Def Incorporate Into Your Diet

    Whichever you’re preference, though, it’s typically healthiest to eat your apples in their purest form—as a fruit, says registered dietitian Erin Palinski-Wade. “Eating raw apples is a great way to take advantage of their full nutrient benefits and fibre. Although eating apples in dessert form, such as apple pie, can still provide nutritional value, it also incorporates a large amount of added sugar which can be damaging to health.” That doesn’t mean you can’t have those apple turnovers you love, but it’s best to have them in moderation.

    So before you set your next apple-picking date (at the farm or supermarket), here’s what you should know about the treasured fruit.

    How Many Kilojoules In An Apple?

    As far as kilojoules go, you’ll find 397 (that’s 95 calories) in a medium apple, according to the USDA. But the fruit has a lot of other things going on for you nutritionally, too. Here’s how a medium apple stacks up with the skin on:

    Kilojoules: 397Fat: 0gCarbohydrates: 25gSugars: 19gFibre: 4gProtein: 0g

    If that sugar count makes you do a double take, consider this: The sugar you’d get in an apple is not the same as, say, the 21 grams of sugar you’d get in a Kit Kat bar, says Caspero.

    “Fibre is nature’s way of controlling blood sugar levels, which is why it’s found in fruits and vegetables,” says Caspero. “Fibre helps to slow down digestion, which prevents blood sugar spikes like you would get from an equal amount of the sugar in candy.”

    To regulate those blood sugar spikes even more, Kristin Kirkpatrick, RD, offers a sneaky—and delicious—strategy: “Provide what I call ‘competition for digestion’ by pairing your apple with a fat or protein. A perfect example is an apple with no-added-sugar peanut butter.” This clever pairing helps your body process the sugar slower to give you sustained energy and fuel. Bonus: The vitamin C in apples helps you better absorb the iron in nut butters, helping you get the most out of your snack.

    READ MORE: 4 Natural Sweeteners That Are Better Than Sugar, According To A Dietician

    Apple Nutrition

    Eating just one medium apple will earn you 14 percent of your daily value of vitamin A and 11 percent of your daily value of vitamin C (not shabby). Antioxidants (like vitamins C and A) in apples help prevent excessive free radical damage, says Caspero. Staving off these free radicals (a.k.a. unstable atoms in your body) can help reduce ageing and the risk of illness.

    Apples come in a range of stunning hues and if you tend to gravitate toward the darker ones, you’re in for an antioxidant-rich treat, according to Kirkpatrick. Deep-pigmented peels on fruits like apples contain anthocyanins, a form of antioxidants that slow down oxidative stress and ward against disease. Keep in mind that you’ll only reap the majority of these benefits if you keep the skin on, so avoid peeling your mid-afternoon snack.

    What’s more, the high fibre content in apples means they serve up a healthy dose of prebiotics (undigestible fibre that the “good” bacteria in your gut eat). “Prebiotics may improve gastrointestinal health as well as potentially enhance calcium absorption,” says Caspero.

    READ MORE: This Crispy Apple Chicken Casserole Is Ultimate Comfort Food

    What are the health benefits of eating apples?

    Help manage weight

    Because apples are full of fibre that can help you feel fuller for longer, they’re a great fruit to help keep your weight steady. A study from the Journal of Functional Foods found that regular apple consumption has been linked to lower lipid levels and a reduced risk of obesity. Caspero explains that “Eating high-fibre snacks [like apples] has been shown to aid in satiation and therefore can decrease overall calorie consumption during the day.” Both of these factors mean that they can help contribute to weight management.

    They keep your heart healthy

    According to Palinski-Wade, “apples are rich in the compound quercetin, which has been shown to reduce inflammation while fighting against heart disease and hypertension.”

    They do keep the doctor away

    It turns out there’s some truth to the old adage. In a large study from JAMA Internal Medicine, participants who ate at least one small apple per day required fewer doctor visits, hospital stays and prescription medications than those who didn’t eat apples.

    This article by Colleen de Bellefonds & Marissa Miller was originally published on www.womenshealthmag.com More

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    You Need To Make This Yummy Cauliflower Recipe With A South African Twist

    Looking for a delicious cauliflower recipe with some South African flair? You’ve come to the right place because this recipe delivers all of that goodness in spades!

    READ MORE: Try These Veggie Sosaties Even Meat Lovers Will Love

    This recipe is from Mokgadi Itsweng’s debut cookbook, Veggielicious, and it’s a cookbook worth investing in. Filled with tons of recipes that will help you eat more veggies and enjoy plant-based meals, you’re guaranteed to find some new faves.

    But now for the best part. Mokgadi uses indigenous ingredients that are often overlooked or forgotten (think: impepho in this recipe) and prioritises making affordable meals. We’re huge fans of hers and you will be too!

    READ MORE: This Braai Dessert Is So Simple Even Kids Can Make It

    The Secret SA Ingredient In This Cauliflower Recipe

    It’s Impepho, of course! “Impepho or wild sage is an indigenous African herb that is widely used by traditional healers in spiritual prayer rituals. The herb is also used as an antifungal, antiseptic and anti-anxiety medicine,” explains Itsweng.

    And seriously, Impepho adds so much flavour to any food it is smoked with. “I use a kettle braai for smoking, but you can follow the quick smoking hack that I have included in the recipe,” says Itsweng.

    3 Essentials You’ll Use In This Recipe

    Le Creuset Venus Basting Brush

    Nothing beats a good basting brush, and this one will serve you well for years to come because it’s very high quality.

    Severin Smoothie Mix & Go Blender

    We love this all-in-one smoothie maker and blender that you can use to blend red peppers for this recipe.

    Weber 37cm Smokey Joe Kettle Braai

    This kettle braai might be small but it packs a punch. So take it along for picnics, braais or camping trips.

    READ MORE: How To Braai Like A Pro

    Impepho Smoked Cauliflower With Red Pepper Sauce

    Mokgadi Itsweng

    Impepho adds so much flavour to any food it is smoked with. And it will seriously up the ante on this cauliflower that will be the stand-out side at your next gathering.

    Prep Time 20 minutes minsCook Time 1 hour hr 5 minutes mins

    Course Side DishCuisine South African, Vegetarian

    Servings 6 people

    1 Kettle braai1 Saucepan1 Blender
    1 whole Cauliflower headHandful of dried impepho herb, for smoking the cauliflower1 clove Garlic, crushed¼ cup Olive oilSalt and pepper to tasteSauce2 Red peppers, left whole2 Tbsp Olive oil1 clove Garlic, crushed1 Tbsp Smoked paprika¼ cup Lemon juice1 Tbsp Brown sugarSalt and pepper to tasteHandful of fresh parsley or thyme, chopped
    Preheat the oven to 200 °C.Bring a saucepan of water with 1 teaspoon (5 ml) salt to a boil, then add the cauliflower head. Cook for 10 minutes, then drain and set aside.Smoke the cauliflower by placing a hot charcoal disk inside a small foil container, then adding a handful of dried impepho herb. When the impepho starts smoking, place it inside a kettle braai with the cauliflower. Close the kettle braai lid and allow to smoke for at least 10-15 minutes. Remove from the kettle braai and set aside. Quick hack: Use your oven as a smoker. Place the impepho on an oven tray, light it and when it starts to smoke place the tray on the bottom rack of the oven. Then place the cauliflower on the rack directly above the impepho. Close the oven and allow to smoke for 5-10 minutes.Mix the garlic with the olive oil and brush over the whole cauliflower. Season with salt and pepper. Place on a baking tray and roast in the preheated oven for 30 minutes until crisp on the outside.While the cauliflower is roasting, make the sauce by first roasting the peppers in the oven until the skins are blackened.Remove the peppers from the oven and place in a bowl, cover with clingwrap and allow to cool for 10 minutes. Once cooled, peel the skins off and blend the peppers, then set aside.Heat the oil, then add the garlic and paprika, and cook for 2 minutes on medium heat. Add the blended peppers and cook for 5 minutes, stirring continuously to ensure that the sauce doesn’t stick and burn.Add the lemon juice and brown sugar, cook for a further 2 minutes, then season with salt and pepper.To serve, slice the cauliflower into steaks or leave whole, then place on a platter. Pour the sauce over the cauliflower and top with chopped herbs.

    Keyword braai, dinner, starter, vegetarian

    Women’s Health participates in various affiliate marketing programmes, which means we may get commissions on editorially chosen products purchased through our links to retailer sites. More