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What we know so far Late last night, a video of a woman claiming to be the wife of Syrian actor, Kosai Khauli made a splash on Instagram. The video quickly spread like wild fire, and here is everything you need to know. The girl, who was identified as Madiha Al-Hamdani, appeared to be speaking in a […] More

While at Auwal Mosque… The Duke and Duchess of Sussex, Prince Harry and Meghan Markle kicked off their royal tour in South Africa. This is their first trip with their baby, Archie, as they visit the continent in ten-days. The Sussex’s hit the ground running, with a full agenda since they have arrived. On Tuesday, the […] More

Life
by Camille Macawili
10 mins agoIn January Issue’s Building Blocks, Amira Sajwani, founder and CEO of PRYPCO, discusses bringing optimism to the housing market.
What has been the vision and purpose form the outset?
PRYPCO was founded with a clear vision: to revolutionise the real estate landscape by making property ownership accessible to everyone, as well as transparent and efficient. Our vision is to democratise real estate investment, breaking down barriers to entry and making it possible for a larger profile of individuals to engage in the market with unprecedented ease and flexibility, combining buyers, sellers, investors and brokers, in one platform.
You think outside the box – have you always been able to do this, and how has it served you?
Innovative thinking has been a core strength throughout my career. It’s the basis of my approach which is honed by observing market inefficiencies and identifying opportunities where others see challenges. This ability to think outside the box led to the foundational concept behind PRYPCO Blocks, or fractional ownership, recognising a target audience in the market to be tapped. This approach has allowed me to pioneer new ways of thinking, enabling the company to remain at the forefront of innovation. It has also served as a guiding principle in evaluating startups on Shark Tank, where creative thinking and resilience are key indicators of success.
Have you ever had moments when you have been under great pressure and in those moments, what sustains your drive?
Pressure is an inevitable part of leadership, especially when building a business from the ground up. What kept me motivated was my unwavering belief in the vision and the tangible impact we could make. My drive is sustained by the knowledge that every challenge presents an opportunity for growth and the understanding that perseverance is the bedrock of success.
What have been your proudest achievements in your career so far?
One of my proudest achievements has been positioning PRYPCO as a disruptor in the real estate sector, offering cutting-edge solutions that have redefined market norms, from PRYPCO Mortgage, Golden Visa Services, to PRYPCO Blocks. Another milestone was the recognition as a judge on Shark Tank, where I have had the privilege to mentor and invest in transformative ideas. On a personal level, it is gratifying seeing PRYPCO truly making a significant difference in how a large spectrum of individuals achieve their real estate investment goals.Alternatively, what is the greatest risk you’ve faced in growing your business?
The greatest risk we faced in growing our business was launching PRYPCO Blocks, a concept that challenged traditional norms and beliefs in real estate ownership. When we introduced the idea, many skeptics questioned its feasibility: Who would want to own a fraction of a property? How will ownership of fractions be proven? Countless an other concerns arose. However, we believed in the power of innovation and the demand for more accessible property investment solutions. Today, we’ve proven the success of PRYPCO Blocks by fully funding nine properties, with each investor receiving a certificate of ownership. Moreover, the service is regulated by the Dubai Financial Services Authority (DFSA), ensuring transparency and trust. This bold step not only validated the concept but also demonstrated our ability to redefine real estate investment.
Is there a particular person who you are grateful towards who helped get you to where you are?
I am deeply grateful to my father, Hussain Sajwani, whose vision, entrepreneurial spirit, and unwavering determination have been a constant source of inspiration. Growing up, I had the unique privilege of observing his ability to overcome challenges and transform DAMAC into a global powerhouse. His mentorship instilled in me the core values of perseverance, innovation, and strategic thinking. From engaging conversations around the dining table to hands-on summer internships across various departments at DAMAC, I gained invaluable insights into leadership, management, and the intricacies of the real estate industry. These formative experiences not only sparked my passion for the field but also equipped me with a comprehensive and nuanced perspective that continues to guide my approach to business today.
Have you seen a positive investor mindset change in the real estate space since you founded PRYPCO?
Absolutely. You know what they say: the numbers speak for themselves. We announced the largest single retail disbursal in the history of United Arab Bank and PRYPCO’s partnership, amounting to AED 48,000,000. In addition, over AED 500,000,000 in mortgages were disbursed in the month of August alone. On top of that, we successfully raised $10 million in a seed funding round led by Shorooq Partners, Apparel Group, and other key investors. PRYPCO has proven to be a formidable force in the industry, and we will continue to build on our clients’ trust and confidence to achieve even greater milestones.
How does PYRPCO aim to make a positive difference in the real estate market?
PRYPCO’s mission is to transform the real estate market by making real estate investment accessible to a wider audience. Through PRYPCO Blocks, we’ve introduced fractional ownership, allowing individuals to invest in high-value properties with as little as AED 500, enabling them to generate passive income. Our platform also ensures greater transparency and trust, as PRYPCO Blocks is regulated by DESA.
What piece of advice can you give to those looking to build a similar career path and venture on their own – and how was it relevant to you in your life?
My advice is to embrace resilience and remain adaptable to change. Challenges are inevitable, but the key is to view them as opportunities for growth. Be bold in your vision and don’t shy away from taking calculated risks. This mindset has been PRYPCO to exploring innovative approaches in the real estate industry. Surround yourself with people who share your passion, and never stop learning.
This is The Optimism Issue – how do you aim to have a positive influence for the future generations?
I believe in creating a legacy that inspires innovation and empowerment through PRYPCO and beyond. Through PRYPCO, my aim is to pave the way for a more inclusive and technology-driven real estate market. Beyond that, I am passionate about mentoring the next generation of entrepreneurs and fostering a culture of resilience and creativity. By championing sustainable and innovative solutions, we can contribute to a brighter, more equitable future for everyone.
– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
January’s – The Optimism Issue – Download Now
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Lifestyle
by Team Emirates Woman
50 mins agoIN PARTNERSHIP: Now the cooler weather has arrived in the UAE, we’re spoilt for choice of things to do on the weekend. However, this Sunday, we’ve got your plans sorted for you.
Spend this weekend soaking up the sun at Twiggy Dubai in the company of DJ Valeron – but you’ll need to book in fast as spots are filling up!
Known for his legendary live performances in party hotspot Mykonos, the world-renowned DJ will take to the decks in the emirate on November 27, 2022, at the luxe beach club at the Park Hyatt Dubai.
With Provence-inspired decor with pastel and cream hues and touches of rattan, party the day away with your nearest and dearest.Opt for one of the beach club’s luxe loungers priced at Dhs350 per guest.
For bigger groups the lounge packages are ideal – the Gold Lounge includes up to six guests, priced at Dhs6,000; the Platinum Lounge includes up to six guests, priced at Dhs8,000; and the VIP Lounge includes up to eight guests, priced at Dhs10,000. All of these packages are redeemable on F&B.
Dine poolside as you listen to DJ Valeron hit the decks playing a plethora of club hits. With a menu curated by the expertise of Chef Fabio Luz, indulge in an array of Mediterranean-inspired dishes from the classic burrata to a refreshing lentil salad to royal prawns to black truffle pizza.
For more information visit twiggy.ae, contact +97146021105 or [email protected].
– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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Life
by Ruman Baig
1 hour agoAs the festive season fades and January ushers in a fresh start, prioritizing wellness becomes a natural resolution. Dubai’s ICD Brookfield Place offers more than just award-winning office spaces; it’s a vibrant hub designed to integrate fitness, recovery, and holistic well-being into your lifestyle.
Discover a Plethora of Options Under One Roof
Whether you crave high-octane workouts or prefer a more personalized approach, ICD Brookfield Place caters to every fitness journey. Here’s a glimpse of what awaits you:Unlock Your Potential with Embody Fitness
If you seek a personalized and results-driven approach to fitness, Embody Fitness offers a tailored solution. With locations in both the Lamborghini Building and ICD Brookfield Place, they cater to high-performing individuals seeking the best in personal training.
Their signature programs combine physical training, nutrition guidance, recovery techniques, and mental resilience coaching to help you achieve measurable results. Here’s what sets them apart:
Results-Driven Transformation: Experience noticeable improvements in strength, health, and physique with their dedicated team.
Holistic Wellness Programs: Their integrated approach addresses all aspects of wellness, ensuring your program complements your lifestyle.
Advanced Recovery Services: Maximize results and maintain peak physical well-being with ice baths, saunas, and physiotherapy services.
Exclusive Training Environment: Train in a private, member-only environment with Dubai’s top trainers, guaranteeing privacy and personalized attention.Reform Athletica: Revolutionizing Fitness in Dubai
Within the vibrant ecosystem of ICD Brookfield Place, Reform Athletica stands out as a cutting-edge fitness studio that’s revolutionizing the fitness landscape in Dubai. With a focus on high-performance training and a holistic approach, Reform Athletica empowers individuals to achieve their fitness goals, whether it’s building strength, improving mobility, or enhancing overall well-being.
Unique and Exclusive Workouts
Reform Athletica offers five signature workout methods that cater to all fitness levels, from beginners to seasoned athletes. Their hero workout, the Reform Method, is performed on the Lagree Megaformer, a state-of-the-art machine that provides a full-body, high-intensity, low-impact workout. This unique method combines elements of Lagree Fitness, Pilates, strength training, mobility work, and functional training, offering an unparalleled fitness experience.State-of-the-Art Facilities and Expert Coaching
Reform Athletica studios are designed to provide a welcoming and inclusive environment where clients can unwind and reconnect with their bodies. The interiors evoke the feeling of a private art gallery, showcasing art from around the world. The studios are equipped with top-of-the-line fitness equipment, including Lagree Megaformers and Microformers, TRX training systems, and high-end fitness accessories.
The studio’s team of certified coaches is dedicated to delivering results-driven workouts. They provide expert guidance and support throughout each session, ensuring that clients of all fitness levels can achieve their goals safely and effectively.
– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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