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    In pics: Sheikha Mahra releases stunning portraits from this prestigious event


    by Sarah Joseph
    27 seconds ago

    Her Highness Sheikha Mahra bin Rashid Al Maktoum, the daughter of His Highness Sheikh Mohammed bin Rashid Al Maktoum attended a special event over the weekend and released a series of portraits to champion inspiring women in the region.
    Captured at the Forever Unique event, Sheikha Mahra looked beyond elegant during one of the largest businesswomen’s forum organised by CEO of Address Group, Noof Al Yafei. Adorned in a gorgeous light blue abaya, Sheikha Mahra made another striking appearance this year.
    Seen visiting several openings and attending new launches in the UAE, including the Icons exhibitions, Sheikha Mahra is continuously inspiring her fans in striking new outfits and with her effortless elegance and this event was no different. By always supporting the wealth of creativity and talent in Dubai, she plays a key role in perusing local brands through her social media.

    Other inspiring women such as Sheikha Azza Bint Abdullah Al Nuaimi, Director-General of the Humaid Bin Rashid Al Nuaimi Charity and Emirati singer Balqees Fathi, were present to inspire women in the region.
    Discussions surrounding limitless creativity and inspiring visions took place, to uplift the audience during this prestigious event.
    From candid photos during the event to posing with other empowered women in the UAE, here are all the latest photos from Sheikha Mahra’s feed.

    One of the official sponsors was Dubai Police, who played a key role in ensuring this event was an overall success.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature image: Instagram @hhsheikhamahra More

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    9 Instagram accounts founded by inspiring entrepreneurs to follow


    by Sarah Joseph
    2 hours ago

    A curated guide of all the inspiring accounts to #follow.
    Rhode skin@rhode

    Hailey Bieber’s new vegan skincare brand.

    The first platform to take shopping to Instagram.

    Content Creator Rania Fawaz’s newly launched brand, referencing 90’s style.
    Nadine Jewellery@nadine_jewellery

    Innovating fine jewellery, all handmade in Italy and Switzerland.
    Fajer Fahad@fajer

    The founder behind the new beauty platform @beaulinebeauty.

    Taking a new approach to principles of timelessness jewellery pieces
    Hala Al Gergawi@halgergawi

    Emirati entrepreneur and founder of ‘Tea Before Noon’.
    Saanté Selfcare@saanteselfcare

    Family-founded slow beauty skincare brand.
    Tutus Kurniati@tutuskurniatiofficial

    Entrepreneur and founder of her own namesake brand both on and offline.
    September’s – The Entrepreneur Issue – Download Now
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @rhode More

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    September’s – The Entrepreneur Issue with Salama Mohamed


    by Amy Sessions
    32 seconds ago

    Creative Direction: Amy SessionsPhotographer: Žiga MihelčičCover Star: Salama MohamedFashion Editor & Production: Dan RobinsonProduction: Olivia MorrisMakeup & Hair: Michel Kiwarkis at MMGVideographer: Ahmed AbdelwahabFashion Assistant: Sarah JosephBespoke Suit: Suited & BootedWith special thanks to Stellar Studios
    Welcome to The Entrepreneur Issue.
    We are proud to have partnered with PEACEFULL for our cover shoot with Salama Mohamed in Made with Love. A powerhouse of a woman, Salama is an exceptional example of what it means to be an entrepreneur, combining both strength and femininity to build her platform and beauty brand, which celebrates its first anniversary this year.
    In this issue, we champion those who have built something incredible from the ground up, have walked the extra mile and shown the grit and determination to grow something from a vision into full-scale success.

    Rania Fawaz discusses launching her own brand MORPHO in Making Moves, serial entrepreneur Ingie Chalhoub tells us what it takes to keep growing in The Trailblazer, and Port Tanger, the eyewear label inspired by Tangier shares its journey with us in The New Nostalgia.
    We also have exclusive interviews with the founder of Marli New York, Maral Artinian in A New Leadership, – Fajer Fahad on launching her new beauty and wellness platform, Beauline Beauty in Next Level Beauty and Francis Kurkdjian, Co-Founder of Maison Francis Kurkdjian discusses the launch of new fragrance 724 in A Master of Innovation.
    Inspired by Adventure is where we discuss exclusively with Her Highness Princess Fahda Bander Abdullah Al Saud, founder of The Traveling Panther, the creativity behind curating exclusive experiences on a global scale, we look at the next generation of geniuses in Coding the Future and inspiring female entrepreneurs share what they attribute their success to in The Entrepreneurs of Now.
    The Runway Report is your guide to FW22 dressing for the season ahead.
    The best way to predict the future is to create it.
    September’s – The Entrepreneur Issue – Download Now
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More

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    Major changes to rules in Saudi Arabia for influencers


    by Sarah Joseph
    3 hours ago

    With an increase in Saudi Arabia’s tourism, content creators in the country are bound to grow.
    As numerous profiles are finding ways to benefit through social media, a new licensing system has been put in place to oversee this industry.
    From October 2022, all Saudi and non-Saudi influencers generating any revenue through advertising on social media must apply for a formal permit from the General Authority for Audiovisual Media (GCAM) The cost of the license starts from SAR 15,000 (Dhs14,672) and is valid for a tenure of three years.
    Per the GCAM, all Saudi and non-Saudi content creators after obtaining the permit can work with as many private organisations as they like and promote their products and services on their platform as long as no laws or values of the Kingdom are violated, per Arab News,
    “The influencer license does not allow censorship or blocking,” said GCAM CEO Esra Assery. “It’s more of a permit to enable the maturity of the sector. We want to help individuals grow professionally so they can make a career out of it.”
    For any non-Saudi residents, permission will first be required from the Ministry of Investment to work in the country, before applying for the license. Additionally, specific advertising agencies must also represent these individuals before applying for the permit.
    For those who don’t follow protocols, fines of up to SAR 5 million (Dhs4.89 million) or a five-year prison sentence could be imposed on them as per the GCAM.
    For more information visit
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Emirates Woman February cover shoot More

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    America’s Next Top Model to launch in the Middle East, new report claims


    by Olivia Morris
    3 hours ago

    Iconic fashion and model-based reality show America’s Next Top Model is reportedly launching in the Middle East.
    According to The National, the show is set to be entitled Arabia’s Next Top Model, with a teaser clip reportedly in the works ahead of the official announcement.
    The outlet also reported that no judges or host have been appointed yet and it’s also not known if the reality show will be open to both male and female contestants.
    The Next Top Model franchise was first launched in 2003 in the USA under the direction of Tyra Banks and Ken Mok who handpicked aspiring models to take part in the competition to become ‘America’s Next Top Model’.
    The competition consists of a series of challenges and a weekly photo shoot, all judged by a panel of experts. A model is eliminated each week, with an eventual winner being named who receives prize money and a modelling contract.
    Over the years, the franchise has expanded globally with versions in the UK, Asia, Africa, Germany, Australia and more.
    Many reality television franchises have made their way to the region over the years including Project Runway Middle East, Arabs Got Talent, The Voice and most recently The Real Housewives of Dubai.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: America’s Next Top Model  More

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    How I got my job as… Founder of The TRUENUDE & Head of Marketing at FoodFund

    Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
    This week we chat with Nawel Aderghal, head of marketing at Foodfund International and Founder of THE TRUENUDE. In her marketing role,  Aderghal oversees some of the most well-known food and beverage concepts in Dubai –  SAN Beach Club, Clay and The Meat Co., just to name a few. Alongside her full-time role, Aderghal has founded her own fashion brand, THE TRUENUDE,  a project which she started to “fill my own needs”. Noticing there was nothing on the market to work as transitional streetwear pieces post-workout, the idea for THE TRUENUDE was born.
    Emirates Woman sat down with Aderghal to find out more about launching her own brand, her role at FoodFund International and how she’s able to balance the two.

    What was your favourite subject at school?
    My favourite subject at school was history and social studies. I have been always attracted to history and focusing on the people involved in history as well as human contributions that lead to historical events. Even if I did find it hard sometimes to understand because history involves looking into the past by reading texts and thinking tirelessly, trying to piece bits of historical data together. I love learning and discovering new languages, and cultures… I am kind of an explorer.
    What was your first job?
    My first job was when I was 16, I had the opportunity to do a paid internship with a National Bank located in the south of France. It was a great experience and an interesting introduction to the work industry.
    What eventually brought you to Dubai?
    I have always been fascinated by Dubai. Working in the hospitality industry and willing to make a career of it, it was clear to me that I would have to move to Dubai at some point.
    This hospitality sector plays a major role in the region. The opportunities to be part of a large group and have a successful career can only be offered in the Middle East. The hospitality sector of Dubai is considered one of the fastest-growing industries in the UAE and contributes almost 6.2% of the country’s GDP. A budding industry and emerging opportunities are two important factors for me. Within four years I have gained so much experience and learned so much. I am so grateful that I moved to Dubai much earlier.

    What inspired you to enter the fashion space?
    THE TRUENUDE actually started as a project to fill my own needs. Being a woman who doesn’t necessarily love to wear sweatpants or hoodies, I struggled to find my go-to layering options post-workout. I’ve had these thoughts floating in the back of my mind for a few years. I wondered for quite some time whether that void was unique to me but soon realized that there was in fact a significant opportunity to address women’s needs post-workout.
    Streetwear has evolved through the decades and has become a part of the fabric of everyday life. Through the influence of various subcultures such as activewear, athleisurewear, and urban wear, I decided to create a line for every woman’s every day, something that was dedicated to women which fit them in their daily routine. I want to encourage versatility and balance in women’s wardrobes, keeping their style contemporary while also being classic. Clothing is not only a necessity but a way to express yourself, elevate your confidence, and brighten up any mood.
    Talk us through the concept of THE TRUENUDE.
    THE TRUENUDE is a female-first brand inspired by Nature and earth tone colours, defining natural beauty and cultivating femininity amongst real women.
    The latest athleisure range to land in the region isn’t only an aesthetic concept, but a brand that explores the depths of women, going beyond the surface, prompting them to look within and celebrate their individuality.
    THE TRUENUDE provides a contemporary feel with a multi-faceted collection while integrating new and trend-driven designs, that showcase innovation, making each piece a ‘must-have’ for every closet. The collection includes interchangeable pieces in neutral color tones to ensure timeless classics that will last.
    The essence of the brand is to develop pieces that are versatile by incorporating everyday pieces that can be translated to workwear essentials as well.
    What are the key elements of your role at FoodFund international?
    As head of Marketing and communication for FoodFund international, the key elements of my role are;

    Creativity- by bringing a brand to life and introducing a new concept in a competitive market.
    Communication – by creating enough brand awareness around the brand and keeping up with a strong interest to visit the venue
    Budget – by having a great strategy aligned with the head office goals
    But in general, I would say Crafting strategies for all our venues, including Digital, Advertising, Communications, and Creative.

    Talk us through your daily routine.
    I’m normally awake before my alarm around 8-8.30 am and snuggle in bed for a few minutes.
    I jump into the shower and start my morning beauty routine. I try to stay away from the phone (texts, emails, and social media) for 1 hour or so, as I think self-care and “Me” time are so important before kicking a busy day.
    I then get ready and start with my phone, then emails and start phone calls. I usually have a busy morning with meetings and admin for group marketing and like to keep my afternoon free to visit the venues and work from there.
    Weekend and time off are usually dedicated to shooting and my clothing brand expansion.
    What advice do you have for anyone looking to follow in the same footsteps?
    I would like to advise anyone looking to follow in the same footsteps to
    Break big goals into smaller tasks, by defining goals and what needs to be done to accomplish them. To have a vision and be consistent is key.
    But as well Surround yourself with motivated people and stay focused. I have been blessed enough to join FoodFund International and be surrender with a great-minded leader and passionate team. They have always been a such great support and listen to ideas. Working with motivated people makes a difference, it becomes much easier to stay focused on your end goals. You’ll feel better about yourself. You’ll feel energized and motivated when you spend time with these people.
    What is the best piece of advice you ever received?
    Be audacious. Dare to explore. Be someone who shows new ways. It helped me to gain respect in the industry, network with like-minded professionals, and most importantly, build trust with my network. If I ever wanted something to be done, I had to jump from my comfort zone and challenge myself. Learning how to master a task and exploring new ways have helped me to grow and build my confidence.
    And what is the worst?
    I would say there are no bad pieces of advice. By seeking advice from different people you can develop smarter solutions to problems, deepen your thinking, and sharpen your decision-making. And by becoming a better adviser, you’ll extend your influence and learn from the people who come to you for guidance.
    What has been the biggest challenge you had to overcome?
    I believe the biggest challenge is being able to be on top of everything I do. Leading the marketing and communication for 18 home-grown brands in a busy industry such as hospitality, and launching e-commerce in the region while keeping up with the hard work has been a journey. I am proud to say that I found the right balance, and am super excited about the future. A few more openings have been announced, and we are thrilled to introduce new concepts in the region.
    What are the future plans for Foodfund International?
    We are set to launch a new concept called Loren, an Italian restaurant located at The Club, Palm Jumeirah. We are also about to embrace our first opening season in October for SAN BEACH. I have a really busy schedule for the next six months, a lot of ideas to share, and many collaborations to focus on.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More

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    Meet the first Miss Lebanon crowned since 2018


    by Olivia Morris
    1 minute ago

    The first Miss Lebanon has been crowned since 2018.
    The spectacle was held at the Forum de Beyrouth in Lebanon’s capital of Beirut where Yasmina Zaytoun took home the crown of Miss Lebanon 2022.
    It was the first time in nearly four years the pageant had taken place. Maya Reaidy, who was crowned Miss Lebanon in 2018, passed on the title to journalism student Zaytoun at the showcase.

    Seventeen contestants including Zaytoun were competing for the coveted prize to be crowned Miss Lebanon 2022 which included prize money of $100,000 and the opportunity to go on to represent Lebanon at the global Miss Universe and Miss World pageants.
    The newly crowned Miss Lebanon wore a stunning bright pink gown by Lebanese couturier Georges Hobeika, which was recently showcased at Paris Haute Couture Week.
    The dazzling showcase was aptly renamed ‘We Miss Lebanon 2022’ as a tribute to the country as a whole following the trials and tribulations the nation has been through over the last few years including the devastating Beirut Blast and the COVID-19 pandemic.

    Despite being on hold for four years, the event delivered in glamour and pageantry with performances from pop star Nancy Ajram and a star-studded judging panel which included Dubai-based entrepreneur Karen Wazen; Miss World 2022 Karolina Bielawska; Miss Lebanon 1993, Samaya Chedrawi; TV host Hilda Khalife; and more.
    Zaytoun, who is from the village of Kfarchouba in southern Lebanon, is currently a student at Notre Dame University — Louaize.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Miss Lebanon Instagram More