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    9 Instagram accounts founded by inspiring entrepreneurs to follow


    by Sarah Joseph
    2 hours ago

    A curated guide of all the inspiring accounts to #follow.
    Rhode skin@rhode

    Hailey Bieber’s new vegan skincare brand.

    The first platform to take shopping to Instagram.

    Content Creator Rania Fawaz’s newly launched brand, referencing 90’s style.
    Nadine Jewellery@nadine_jewellery

    Innovating fine jewellery, all handmade in Italy and Switzerland.
    Fajer Fahad@fajer

    The founder behind the new beauty platform @beaulinebeauty.

    Taking a new approach to principles of timelessness jewellery pieces
    Hala Al Gergawi@halgergawi

    Emirati entrepreneur and founder of ‘Tea Before Noon’.
    Saanté Selfcare@saanteselfcare

    Family-founded slow beauty skincare brand.
    Tutus Kurniati@tutuskurniatiofficial

    Entrepreneur and founder of her own namesake brand both on and offline.
    September’s – The Entrepreneur Issue – Download Now
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @rhode More

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    September’s – The Entrepreneur Issue with Salama Mohamed


    by Amy Sessions
    32 seconds ago

    Creative Direction: Amy SessionsPhotographer: Žiga MihelčičCover Star: Salama MohamedFashion Editor & Production: Dan RobinsonProduction: Olivia MorrisMakeup & Hair: Michel Kiwarkis at MMGVideographer: Ahmed AbdelwahabFashion Assistant: Sarah JosephBespoke Suit: Suited & BootedWith special thanks to Stellar Studios
    Welcome to The Entrepreneur Issue.
    We are proud to have partnered with PEACEFULL for our cover shoot with Salama Mohamed in Made with Love. A powerhouse of a woman, Salama is an exceptional example of what it means to be an entrepreneur, combining both strength and femininity to build her platform and beauty brand, which celebrates its first anniversary this year.
    In this issue, we champion those who have built something incredible from the ground up, have walked the extra mile and shown the grit and determination to grow something from a vision into full-scale success.

    Rania Fawaz discusses launching her own brand MORPHO in Making Moves, serial entrepreneur Ingie Chalhoub tells us what it takes to keep growing in The Trailblazer, and Port Tanger, the eyewear label inspired by Tangier shares its journey with us in The New Nostalgia.
    We also have exclusive interviews with the founder of Marli New York, Maral Artinian in A New Leadership, – Fajer Fahad on launching her new beauty and wellness platform, Beauline Beauty in Next Level Beauty and Francis Kurkdjian, Co-Founder of Maison Francis Kurkdjian discusses the launch of new fragrance 724 in A Master of Innovation.
    Inspired by Adventure is where we discuss exclusively with Her Highness Princess Fahda Bander Abdullah Al Saud, founder of The Traveling Panther, the creativity behind curating exclusive experiences on a global scale, we look at the next generation of geniuses in Coding the Future and inspiring female entrepreneurs share what they attribute their success to in The Entrepreneurs of Now.
    The Runway Report is your guide to FW22 dressing for the season ahead.
    The best way to predict the future is to create it.
    September’s – The Entrepreneur Issue – Download Now
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More

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    Emirati Women’s Day 2022: Beauty entrepreneur Wdeema Al Mheiri


    by Olivia Morris
    1 hour ago

    Today, the UAE celebrates its seventh annual Emirati Women’s Day.
    As an occasion to empower Emirati women, the day was launched by Her Highness Sheikha Fatima bint Mubarak Al Ketbi, the wife of the late Sheikh Zayed and Mother of the Nation, in 2015.
    It’s a day when Emirates Woman is proud to champion the women of the nation, including Wdeema Al Mheiri, Dubai-based content creator and co-founder of The Beauty Society.
    Speaking on camera for the first time, Al Mheiri shared how she is constantly inspired by the women around her.
    “We have all seen Emirati women time and time again achieve their goals against all odds which is so inspiring to see as a younger Emirati woman,” she says.
    She also hopes she can be a source of inspiration for future generations, showing that there is no dream too big to pursue.
    “I hope to inspire women to take a leap of faith and to trust in their ability to achieve their dreams,” she adds.
    Watch her full video below.

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied  More

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    How I got my job as… Founder of the UAE’s largest on-demand wellness platform

    Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
    This week we chat with Jennifer Tromba-Qadir, founder of REVA, the UAE’s largest on-demand wellness platform. The concept was launched five years ago by Tromba-Qadir and her husband after she noticed there was a gap in the market for home services for massages and other spa treatments. Being a busy mum on the go and also working full-time, she found it difficult to ever get time to be able to visit a wellness hub or spa, thus the idea for REVA was born. 
    Emirates Woman sat down with Tromba-Qadir to find out more about the concept of REVA and its plans for further expansion in the GCC.
    What was your favourite subject at school?
    My favourite subjects were art and chemistry. I love letting my creativity flow without any boundaries or rules. Art gives me the freedom to express my thoughts, feelings, and sentiments in so many different ways. With chemistry, I was always intrigued with how two unrelated things can be combined to create something a lot more useful – it kind of defines my motto in life!
    What was your first job?
    I worked two jobs when I was 14 years old. I grew up on Sanibel Island which is a resort island off the coast of Florida. It’s known for its shell beaches and wildlife preserves. While living there I worked at an island gift shop and as a hostess at a fine dining restaurant. So the hustle started early for me!
    What brought you to Dubai?
    I went on a girls’ trip to Dubai, met a man and fell in love. Totally not how the girls’ trip was supposed to end up! I am a pretty intuitive person and something about this guy made me feel alive in a way I never felt before. I told my girlfriend on the first day of our trip that I was going to end up marrying him. We did long-distance for a year and then eventually we got married and I made the move to Dubai. We have been together for 10 years now with two beautiful kids. I guess my intuition was right!
    Fortunately, Cleveland Clinic in Abu Dhabi was being built at the same time. As I am a Registered ICU & Trauma Nurse with over 15 years of experience, I was able to get hired to help open up the hospital and train the incoming nurses.

    What inspired you to enter the wellness space?
    Wellness has always played a vital role in my life. I went through a couple of traumatic events early in life and had to learn how to cope with anxiety. In America, you can get a pill for anything and I knew there had to be a better way to heal from the inside out. I started looking into wellness and was amazed at how positively my body was responding to yoga, massage and meditation. Once I saw the results, I knew I wanted to help others through wellness.
    Talk us through the concept of Reva.
    REVA is the largest on-demand wellness platform in the UAE. Our professional therapists come to any location of your choice to deliver a number of services which includes massages, yoga, and corporate wellness solutions such as chair massages.
    Our goal at REVA is to provide high-quality, spa-like services at affordable prices. The world is moving at such a fast pace and people want to improve their wellness. However, they cannot find the time or the right platform to suit their needs. This is where REVA excels – you can browse, book, and pay online through and we will come to any location in as little as a few hours!
    What are the key elements of your role?
    I like to call myself the CEO – Chief Excellence Officer. This is because my primary goal is to ensure excellence in every aspect of our business. From the way we answer your phone call to the training we provide for our therapists. Ultimately, each aspect of our business helps ensure that we are providing excellent wellness services for our clients. Today we have thousands of online reviews with a 4.9 rating (out of 5.0). So I think I am doing my job as CEO pretty well!
    However, the reality is that I am involved in every aspect of the company since my husband and I have created REVA from the ground up. I personally oversee the recruitment, hiring, training of therapists, branding, business development, corporate wellness, networking, and building our client relations. I also work closely with our marketing team on new ideas for content and the creation of new massages.
    Talk us through your daily routine.

    During the week, I wake up at 6:30am with the kids to help get them dressed, have their lunches made, and get sent off to school. Of course, this is with the invaluable help of nannies – we live in Dubai after all!
    I’ll then go on the treadmill for 30 mins while watching the news to catch up with what’s going on in the world. For breakfast, I make the world’s best green smoothie and add in supplements. It’s an easy way to get in a lot of vitamins and nutrients right away – and it doesn’t taste gross!
    Then I will dive right into work – responding to emails, planning therapist training, social media strategy for the week, lunch or coffee meet-ups with one of our clients or influencers that we work with, working with our team on the expansion of REVA, accounting, inventory, creation of new massages and testing them. It’s endless!
    What advice do you have for anyone looking to follow in the same footsteps?
    First of all – don’t follow in my footsteps or anyone else’s. Create your own path because that is the one meant for you. The moment you try to copy someone else, you are compromising on your potential and originality.
    That being said, find something you are really passionate about and just never give up. Being an entrepreneur is extremely rewarding but there have been so many challenges along the way that can come out of nowhere.
    Most importantly, if your purpose is to create income then make sure your idea is financially viable. Dreams don’t pay bills – money pays the bills!
    What is the best piece of advice you ever received?
    I heard a quote recently that really resonated with me. It was “Don’t spend all your time trying to find yourself. Spend your time creating yourself into a person you will be proud of”. For me, I want to make sure I can be the best version of myself and an amazing role model to my kids. So I try to envision that person and work hard on bettering myself every day, in all aspects of my life.
    Also, don’t be afraid to fail. You have to fail in order to grow and lose in order to gain. Life’s greatest lessons are learned best through our failures!
    And what is the worst?
    Just be patient and good things will come. Maybe in love, this can be true, but not in business. You need to go after what you want and work hard towards your goals. Nothing comes easy in business or in life, and you have to work for it everyday!
    What has been the biggest challenge you had to overcome?
    Finding the right balance between work and family life. I can easily get consumed with work and work from 8 am to midnight. So trying to add more structure and devote time to my day for me, my kids, husband and family has definitely helped.
    What are the future plans of your company?
    We have a lot of exciting things coming up! We are one of the first UAE-based wellness brands to go international. We will be launching in Qatar next month and we are already starting the process for Saudi!
    Even more exciting is the brand new REVA APP that we are about to launch. We are constantly looking for ways to improve our customer experience and make the process as seamless as possible. You will be able to browse, book, pay, and get our services in a few clicks!
    Lastly, we have a number of very exciting services that will be launched soon. New slimming treatments, facial rejuvenation, spray tan, and more!
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More

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    Major changes to rules in Saudi Arabia for influencers


    by Sarah Joseph
    3 hours ago

    With an increase in Saudi Arabia’s tourism, content creators in the country are bound to grow.
    As numerous profiles are finding ways to benefit through social media, a new licensing system has been put in place to oversee this industry.
    From October 2022, all Saudi and non-Saudi influencers generating any revenue through advertising on social media must apply for a formal permit from the General Authority for Audiovisual Media (GCAM) The cost of the license starts from SAR 15,000 (Dhs14,672) and is valid for a tenure of three years.
    Per the GCAM, all Saudi and non-Saudi content creators after obtaining the permit can work with as many private organisations as they like and promote their products and services on their platform as long as no laws or values of the Kingdom are violated, per Arab News,
    “The influencer license does not allow censorship or blocking,” said GCAM CEO Esra Assery. “It’s more of a permit to enable the maturity of the sector. We want to help individuals grow professionally so they can make a career out of it.”
    For any non-Saudi residents, permission will first be required from the Ministry of Investment to work in the country, before applying for the license. Additionally, specific advertising agencies must also represent these individuals before applying for the permit.
    For those who don’t follow protocols, fines of up to SAR 5 million (Dhs4.89 million) or a five-year prison sentence could be imposed on them as per the GCAM.
    For more information visit
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Emirates Woman February cover shoot More

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    Here’s What Your Perfume Should Be, According To The Zodiac

    Should you be choosing your signature perfume based on your zodiac sign? We say why the hell not?
    If the smell you’re meant to emulate is written in the stars, then heed the advice of Cape Town astrologer Nicole Lauren Smith, who says that the scent you choose is a reflection of your personality. If you’re drawn to something fresh with citrus undertones, you’re energetic and easily excited. “Taking the time to understand what you’re likely to prefer based on your astrological sign will make choosing a scent so much easier.”
    Geraldine Augustine-Darwood from perfume brand Gold Series says that if listening to Zodiac intuition can help with selecting a perfume, then she’s all for it. “The consumer these days is inundated with fragrances and the choices are endless. Using zodiac insights, you might be able to narrow down the top, middle or base notes that work better with your personality, making the overall decision much easier.
    Nicole L Smith outlines what scent you should be looking for, based on your sign:
    You are the trailblazer of the Zodiac, fiercely fiery and independent with an appetite for action, bold moves and new beginnings.  Spicy scents of cinnamon or nutmeg sustain your zest for life and keep your fires ablaze.
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    READ MORE: Let’s Talk About How To Really Hydrate Your Skin
    A true sensation seeker, Taurus, the more you delight your senses, the more you access your rich, earthy sensuality.  True quality is the only luxury.  Damascena rose is the fragrance for an embodied Goddess of Love. Gold Series Forever Red would suit the Taurus best with Ylang Ylang and Rose top notes to delight the senses.
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    Gemini, the realms of the intellect are your playground.  You’re adaptable, adept at wit and cunning with words.  Lavender alerts the joyful trickster in you, bringing sweet clarity to all that you express.
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    READ MORE: Exactly How To Fix The 5 Most Common Beauty Blunders
    Your presence, Cancer, like the primordial waters of life, envelops others, fills their cups, and nourishes their souls. The milky notes of passionflower are a soothing scent to facilitate, drawing in others to the sanctuary that is you. 
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    Confidence, passion and hearty charm are the Leo trademarks.  Born to shine, your golden aura exudes regal authority.  A natural leader, comfortable in the spotlight needs a big scent.  Rosemary or citrus fan your flames and amplify your essential radiance. Augustine-Darwood recommends that men try Privé Pour Homme from the Gold Series range with top notes of lemon and grapefruit. To complement his scent, she recommends Gold Series Gold perfume with top notes of lemon, perfect for the leo couple.
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    Virgo, your habits are meticulous, your style is immaculate.  Quietly sensual, your refined tastes are grounded in fine and exact details.  Your powers of discernment are a good match with fennel’s crisp notes of sweet earthiness and liquorice.
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    READ MORE: 7 Powerful Plant Extracts In Skincare For Glowing, Blemish-Free Skin
    Libra, you’re an artist at heart, dancing harmony, speaking love, connecting with soulmates.  Your charm is a magnetic, infused with the joy of being alive.  Red clover’s sweet herbal fragrance unlocks pleasure and accentuates beauty.
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    You’re the detective of the Zodiac, Scorpio, operating best behind the scenes or deep undercover.  Smoulderingly intense, quietly passionate and magnetic, authenticity is your love language.  Basil’s sharp and lingering sweetness mirrors your powerful allure. Basil is a key middle note in Gold Series Infinity with gorgeous Bergamot top notes. 
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    The eternal adventurer, Sagittarius, distant horizons call you and adventure warms your blood.  Optimistic and expansive, your philosophy of life is to enjoy, learn and keep moving.  You’re drawn to sages’ musky, green aroma, stirring memories of ancient pilgrimage.
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    Capricorn, you have the air of a connoisseur, drawn to the tried and tested and the best of what tradition has to offer.  You’re also steadily ambitious, sometimes serious but always successful.  The woodsy and citrus tones of pine are the scents of calm and stability. 
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    A humanitarian at heart, Aquarius, you prefer to remain true to self, cool, calm and collected.  Your perspectives are unique if not left-field and you need the freedom to walk to the beat of your own drum.  Drawn to the off-beat and sometimes unusual, you’d resonate with the light zestiness of poppy.
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    Pisces, you are renowned for your infinite compassion and poetic soul.  You are gentle, kind, fuelled by faith and a deep connection to the cosmos.  Ancient perfumes like frankincense and myrrh conjure memories of past lives and sacred paths.
    [buy_button img=”″ url=”” description=”Red Giorgio Beverly Hills” price=”835″ title=”Buy It” alignment=”row”][/buy_button] More

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    Let’s Talk About How To Really Hydrate Your Skin

    Is your skin not giving glow, plump, hydrated fabulousness? It might be because you’re struggling with a parched complexion. If so, it might not be the amount of product you apply but rather the type you’re using.
    Yes, turns out dehydrated skin and dry skin aren’t the same thing, although at first glance they may appear to be. Here’s what you need to know about hydration and how to really hydrate skin.
    What’s The Diff?
    Listen/read carefully: dehydrated skin needs water and lacks hydration and hydrating products. Whereas dry skin lacks oil and needs to be moisturised with moisturising products. How to tell if your skin needs moisture or hydration? Dry skin can be flaky, rough and dull. Dehydrated skin cells sort of shrink up, causing the skin to look deflated and lifeless.
    To Moisturise or Hydrate Skin
    So let’s clear this up. Moisturising ingredients lubricate the skin to prevent water from escaping. Ingredients such as: shea butter, cocoa butter, jojoba oil, grapeseed oil and ceramides.
    While hydrating ingredients in skin care products attract water to the outermost layer of the skin. Hydrating ingredients include: hyaluronic acid, glycerin, fatty acids, amino acids and peptides.
    Now that we’ve gotten that out of the way, here’s the brilliant news: It’s quite easy to keep your skin supple and glowly.
    READ MORE: Retinoids Everything You Need To Know About This Miracle Skincare Ingredient
    The Perfect Hydrator
    Cetaphil products are gentle, yet powerful and hydrate and moisturise. Cetaphil is a dermatologically tested skincare brand that is the go-to brand for those with sensitive skin. It helps restore, protect and maintain skin’s health every day.
    The USP is that this range (now for the extra sensitive skin) contains a combination of everything you need. This range contains a powerful combination of hydrating ingredients, including a unique Hydrosensitiv™ Complex and Hyaluronic Acid in each of the Optimal Hydration products, a dynamic hydration process is activated that boosts skin’s water content and locks it in where it’s needed. Each product works to replenish skin’s hydration for 48 hours and defends against five signs of skin sensitivity including dryness, irritation, roughness, tightness and a weakened skin barrier.
    Hydrate Skin With Cetaphil: What To Buy
    Cetaphil Optimal Hydration 48H Activation Serum
    This serum absorbs instantly to deliver deep 48 hour hydration. This lightweight serum absorbs instantly and can be used alone or with Optimal Hydration Healthy Glow Daily Cream for an extra boost to skin’s hydration.

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    Cetaphil Optimal Hydration Healthy Glow Daily Cream

    This lightweight cream leaves skin feeling immediately soft and supple.  It defends against 5 signs of skin sensitivity including dryness, irritation, roughness, tightness and a weakened skin barrier.
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    Cetaphil Optimal Hydration Refreshing Eye Serum

    This targeted eye serum reduces the appearance of dark circles and puffiness while nourishing and replenishing skin’s hydration for 48 hours. Featuring a soft silicon applicator tip for gentle massage during application. Suitable for sensitive, dry or dehydrated skin.
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    Cetaphil Optimal Hydration Replenishing Night Cream

    This thirst-quenching cream instantly comforts sensitive skin, leaving skin soothed and soft. This night cream nourishes and intensely plumps the skin with moisture for 48 hours non-stop. You’ll wake-up to a refreshed rested look and signs of fatigue faded away.
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    Cetaphil Optimal Hydration Serum Spray

    A serum spray that keeps the skin hydrated 3x longer in over-drying conditions, while the formula soothes skin sensitivity. This serum spray absorbs quickly and dries instantly so that skin never looks or feels greasy.
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    Cetaphil Optimal Hydration Replenishing Lotion

    This weightless lotion is made to be gentle and is suited to all skin types. It defends against 5 signs of skin sensitivity including dryness, irritation, roughness, tightness and a weakened skin barrier.
    [buy_button img=”” url=”” description=”Cetaphil Optimal Hydration Replenishing Lotion” price=”” title=”Buy It” alignment=”row”][/buy_button] More

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    Here’s What It’s Like To Get A Bikini Wax For The First Time

    There seem to be two types of women: those who wax and those who don’t. Among those who wax, you might find the same group in the Nail Salon Regular Department or the Regular Make-Up Wearers Department. Of course, there are women who do neither and still wax, along with those in the NSR and RMUW departments who opt for other hair-removal tactics (or none at all; we’re multi-faceted onions).
    Among the Regular Waxers, there’s a blasé attitude that goes along with the intimacy of bikini waxes, a normalcy about it. As a woman who is not very shy, I still felt a great deal of trepidation about the idea of someone really *in there*. What would they think? Is it pretty? Is it ugly? Regardless, when I was sent to get a wax at the newly-opened WAXIT flagship store in Table Bay, Cape Town, I bravely opted for the package Bare Necessities that included the bikini wax option, so as to really immerse myself.
    Tip #1: Go To A Wax-Only Space
    WAXIT is a wax-only beauty salon with branches in Joburg, Pretoria, Durban, and now, Cape Town. Part of the reason for the wax-only salons, for brand owner (aptly named Director of Smooth) Michelle Royston, is that it’s a specialist experience. “What makes us different is that we specialize in waxing. Waxing is our passion in everything that we do and we do it well,” she says. Because it’s hyper-focused on one thing, they’ve thought of all the things to make the experience better: disposable underwear, heated treatment beds, and even sets of pre-and-post wax products that exfoliate and hydrate.
    READ MORE: 8 Amazing Benefits And Uses For Aloe Vera
    WAXIT even has their own radio, playing impulsively sing-along songs. A big bonus: the treatment bed was heated, and this felt so comforting, especially in the cold winter air. Every bottle is uniform and cleanly labelled, all products are placed on an easy-to-access swivel table adjoined to the bed. Little details like these matter; they make the space feel professional. WAXIT extends this to their staff too: they hire qualified technicians, but everyone does special WAXIT training, too, and there’s such a difference in practice.

    READ MORE: Here’s How To *Actually* Prep For A Bikini Wax, According To Waxitologists
    What It’s Like To Get A Bikini Wax
    In some reviews I nervously read, many people opted to take painkillers before the event, but I was late and forgetful so that illustrious opportunity passed me by. Instead, I arrived and was shown into my room: an elegant space without too-harsh lighting and inoffensive grey walls. I was told to get undressed – since my session involved most of my hair being stripped away (armpits, legs, eyebrows and full bikini) – and lie on the bed. I was also given a set of disposable underwear that was loose and breathable that my Waxitologist, Nondumiso, would work around. I lay down, waiting.

    Is getting a bikini wax painful?
    First, the armpits. I confidently took a video to show how easily I would handle things. My smug expression contorted quickly into pain. There was a quick ‘ouch!’ ripping sensation but it went away within seconds, especially when Nondumiso applied her thankfully cold (gloved) hands onto the area with pressure. A few strips later, we’d moved onto my eyebrows, which have not been touched in years. A far more tolerable pain, although the video betrays me. Afterwards, the pain completely vanishes, thankfully.

    @splishsplashmishmash #fyp #waxingvideos ♬ original sound – Michelle

    The lower body was harder to stomach. My leg hair had been allowed to grow as long as possible, which is fabulous for removal purposes: the longer the hair, the more the wax has to hold on to, making it easier to pluck away. But it’s more painful and stung. It was over fairly quickly, but the real work lay in the Hollywood wax. I opted to remove every bit of hair so as to really throw myself into the scene. It’s intimate work, but Nondumiso seemed genuinely nonplussed, chatting all the while. I timed my breathing so that with every removal, I let out oxygen. This helped make things a lot less painful but there’s just so much real estate down there that the complete removal took a while.
    READ MORE: 6 Best Eye Creams For Dark Circles, Fine Lines, Puffiness, And More
    After, I hazarded a glance. Hairless like a naked mole rat! The area was for sure sensitive and ouchy for a while. I took a painkiller and resolved to lie myself down and do as little as possible, although I may have been dramatic, like a Victorian woman flush with hysteria.  The pain was completely gone by the next day, sensitivity and all.
    So far, it’s been a week and I do find myself admiring the way my bikini line now looks, and how smooth it feels to walk around. I’ve been eyeing every area steadfastly to check for regrowths but so far, nothing’s popped out. This is why people return for bikini waxes, pain be damned, explained Michelle. “I mean, a million times when clients walk [away] I hear them say, ‘I feel so clean, so nice.’ So once you try it, you never go back [to shaving],” she says. As for me? I’m about to book my next session. Those Who Wax Department, prepare for your newest member. More