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    Entrepreneur Natalia Shustova on bold expression through her ever-evolving style

    IN PARTNERSHIP: From being a bona fide UAE content creator to launching her unique floral concept Goshá late last year, daily dressing for Natalia Shustova – known as ‘Shoestova’ on Instagram – always seems to match her creative pursuits which constantly adapts according to her role.
    Over the years, from transitioning as a lawyer in the corporate world to streaming into a trend-focused sartorial theme, she emulates her free-spirited side through colourful elements which also evolves with her hobbies.

    Sharing her fashion journey as part of Charles & Keith’s SS21 campaign, Shustova expresses to Emirates Woman how what you wear gives a stronger impression than words. It’s about choosing the right clothes, accessories and shoes for people to understand you through your style.
    “Currently, the situation that we have with the pandemic and what we do in our daily lives has also been impacted, especially with what I wear every day,” she says.

    While transcending into a more casual element she adds, “It’s more comfortable, it’s more casual, it’s more about myself and what I’m doing right now more than trying to impress anyone.”

    As for spring-summer trends, her take on it is: “Bright bags in yellow and green will be one of my favourites. I also enjoy seeing powerful shoulders in dressing, especially when it’s done in monochrome with beautiful wraparounds in pastel shades, which are absolutely stunning when styled with crop tops or bra-lets.”
    Pairing the right accessories can elevate any look and Charles & Keith’s latest capsule highlights relaxed fluid shapes designed for everyday social settings, perfectly in-keeping with Shustova’s personal style.
    With Charles and Keith’s Spring summer collection representing a form of newness, Shustova loves the bright bags which are a prominent element in the accessories section. This limited edition range highlights the season’s must-haves through the saddlebag and eye-catching baguette bag with a signature buckle, as seen in the Patent Knotted Shoulder bag in red, Shustova effortlessly embodies this into her busy lifestyle as a businesswoman with its versatile nature.
    “I like how small and compact the bags are throughout the collection,” she says. “I adore the structured chains infused into some of the pieces, designed from plexiglass or with natural materials, it’s something which can be styled easily while adding that hint of playfulness to any look.”
    Designed for everyday wear, the footwear silhouettes from Charles & Keith’s latest SS21 collection represents a bold colour wheel for the modern woman.

    While combining pieces from the collection within her personal style, which has transformed into somewhat casual, she says, “One of my favourite trends right now is to wear sweatpants which is currently very, especially when paired with kitten heels, creating that high-low feel, which is exactly what I’m looking for.”
    As for embracing a strong personal style philosophy that has grown through the years, being herself is of utmost importance as it needs to be aligned with how you feel in the moment without also being afraid to accept change and experiment as the collection strongly portrays.
    “Find the way that works for you, find the clothes that work for your personal shape, for your height, for your age, for your hair colour and for what you do,” Shustova says.[embedded content]
    Shop the complete Charles & Keith SS21 collection here.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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    The restaurant that brings the best of Italy to you right here in the UAE

    IN PARTNERSHIP: Are you on the lookout for some impeccable Italian cuisine?
    As an ode to true traditional Italian food, Il Forno prepares meals with recipes handed down from generations.

    Whether a family lunch or celebrations for a special occasion, Il Forno’s chefs provide an artistic creative concept throughout the cooking process from start to finish as they embrace a combination of classic with modern flavours while following the highest standard of Italian cuisine in the industry.

    From freshly baked pizzas to traditional pasta dishes, this Italian haven has an array of delicious options to offer as it brings the charming Amalfi Coast to the UAE with everything prepared with love.
    Served in a cosy atmosphere, the meals are well-balanced while bringing simple-sounding Italian favourites to the region in generous portions as you devour this mouthwatering traditional feast.
    Using the finest ingredients and spices, the restaurants now offer a new menu using local inspiration from its roots, with an explosion of flavours served with the utmost love by all its staff members who bring a little bit of Italy to you all at an affordable price.

    You can also avail of their latest discount offers with 25 per cent off on online orders, with swift delivery for piping hot food to your doorstep by using the code 25ILFORNO at checkout. You can also dine in at any of their 16 locations located across the UAE in Abu Dhabi, RAK and Dubai with opening timing of 10am until 1am.
    For more information on their latest menu offerings visit or you can place an order through Deliveroo, Zomato and Talabat.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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    We’ve found the perfect UAE staycation package for you to get away from it all

    IN PARTNERSHIP: While setting off for a romantic holiday to a faraway destination might seem somewhat off the radar this year, the elegant InterContinental Fujairah Resort includes the ‘Romance in Fujairah’ experience to celebrate love this month.

    Throughout the month of February, the package includes a one-night stay in a classic garden view room with a luxurious balcony along with a special assisted breakfast buffet. In addition, there’s a romantic dinner for two at NAMA Global Dining in a setting adorned with tastefully setup décor and arrangements with a complimentary spa treatment for two from a select menu including babysitting services for your little ones at the Planet trekkers kids club for the perfect alone time. For an additional charge of Dhs100, there is an option for guests to choose to upgrade their dining experience to a three-course set menu at DRiFT Seafood Kitchen & Bar, the Resort’s beachfront dining destination.
    Starting at Dhs999+ for the Romance in Fujairah package, during the entire month of February, making it a spectacular getaway without breaking the bank while including culinary and spa indulgences with this latest guest experience. Located on this serene resort on the east coast of the UAE cradled between the magnificent Hajar mountains with breathtaking panoramas of the Indian Ocean, this getaway is just what the month of love called for.

    All the necessary safety precautions have been implemented at the property to ensure guests have a seamless experience, with all the necessary social distancing measures that need to be implemented during the stay.
    For more information regarding the Romance in Fujairah package or to book use the promo code ICFLOVE and email
    – For more about Dubai’s lifestyle, news and fashion scene follow Emirates Woman on Facebook and Instagram.
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    HP’s smart tank series makes learning with playing fun for kids of all ages

    IN PARTNERSHIP: As parents globally seek to reconfigure kids’ screen time amidst the pandemic, finding ways to take a step back is necessary as we all adapt to the new norm.
    HP’s new print, play, and learn is the perfect gadget offering little ones hours of unlimited fun as a printable adventure awaits them.

    With a myriad of printable options available online, there’s something for all ages, whether it’s dot-to-dot learning including adorable snow hats, and even learning about colours with ice-cream for ages two to four.
    Meanwhile, those aged four to eight can explore intriguing mazes with templates for creating finger puppets of their favourite animal friends and colouring pages with intricate designs such as mystical dragons and wild animals, as ages 8 and above learn about different cultures and create exciting DIY crafts to keep all of them engaged throughout the day.

    By coming with a low ink cost, having a printer at home has never been easier as the HP Smart Tank has the capacity to print 18,000 black or 8,000 colour pages, accounting for 3 years printing out of the box.
    So, whether you wish to capture those favourite family moments or simply amp up the notch with those educational puzzles for the little ones, there’s something for everyone with HP.
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    Printing, scanning and so much more can be done with a click of the button through the HP Smart App which can be simply downloaded on iOS or Android, you can easily print from their phone or tablet without needing to access their laptop at all times while also offering 3 years of extended warranty for the printer.

    Available across all leading retailers in the UAE, it’s also available on for purchase starting at Dhs500. For more information regarding the features click here.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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    Want to get away from it all? This luxury sanctuary is the perfect Dubai escape

    IN PARTNERSHIP: Looking to get away from the hustle and bustle of Dubai? Well, this luxury hotel is the perfect escape.
    Just under an hours drive from the city of Dubai is Al Maha, a Luxury Collection Desert Resort and Spa. This luxury hotel. which resembles a luxurious Bedouin encampment, is the perfect escape for a weekend recharge and would even make the ideal place for a romantic getaway.
    The setting

    Offering complete tranquillity and peace in its secluded setting, this exclusive resort offers some of the most stunning desert views of dunes and the Hajar Mountain massif.

    While the resort’s location already ensures maximum privacy for guests, Al Maha’s 42 suites take luxury and privacy to the next level. When you arrive at the resort, you can even opt for a private, in-suite check-in as not to be disturbed.
    Each suite boasts a private temperature-controlled pool overlooking the infinite desert views, alongside opulent interiors which pay tribute to Arabian heritage with handcrafted furnishings, antiques and artefacts.
    As for dining, there’s a plethora of choices as to what guests feel like. For continued privacy, opt for the private in-suite dining experience Al Maha offers which can be set up on the suite’s private terrace complete with desert views or in the comfort of the suite.

    For a signature fine-dining experience, Al Maha’s restaurant Al Diwaan is the ideal place to dine in style and relaxation.
    But for those who want to make the most of the panoramic desert views, Al Maha has to offer, opt for the ‘Dune Dining Experience’ complete with signature dishes and dining under the stars.
    What to do

    For those seeking a bit of desert adventure, Al Maha offers a wide range of activities including camel treks, horse riding, falconry displays, archery, dune driving and wildlife drives.
    However, those looking for rejuvenation and relaxation the Timeless Spa at Al Maha is the ideal place to unwind. With therapeutic, deep tissue and body massages, and couples treatments available, guests can completely relax and revitalise.
    Right now guests can book a full board say at Al Maha including spa treatments for two adults for Dhs4,950 per night. It’s the perfect getaway for couples.
    To book, visit or call +971 4 832 9900.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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    The incredible Malala Yousafzai to headline the Emirates Literature Festival

    IN PARTNERSHIP: It’s that time of year to get your literary fix – and after a pretty horrible year, the Emirates Airline Festival of Literature has got wonderful treats in store with literary icons, the hottest new novelists, a Bollywood goddess and an international hero who has inspired the world with her courage.
    Nobel prize winner and activist Malala, and author Elif Shafak are among the top names announced by for the 2021 event (29 January – 13 February) featuring an unmissable programme with live and virtual sessions embracing literature, art, film, food and performance.

    The incomparable Malala will be in Dubai to tell her story and her vision for the future, while Shafak, one of the most influential novelists writing today, best known for Forty Rules of Love, will be exploring her writing and the importance of bridging the gap between the East and West.

    Avni Doshi, whose debut novel Burnt Sugar was shortlisted for the 2020 Booker Prize, will be comparing notes on the journey to get published with Derek Owusu whose own debut work, That Reminds Me, has also received international acclaim.
    One of the most talked-about books last year, London-based author, pop culture writer, commentator and self-confessed “romcomisseur” Bolu Babalola breathes new life into mythical love stories and folk tales from around the world. Oyinkan Braithwaite’s debut novel, Lagos noir My Sister the Serial Killer was shortlisted for a host of awards and oozes sharp, dark humour.
    Author and screenwriter Satyarth Nayak will be celebrating the phenomenon of Bollywood star Sridevi: The Eternal Screen Goddess, hailed as the first pan-Indian female superstar, looking at her rise from child star to one of the greatest movie luminaries who changed the narrative of Indian cinema.
    The latest health and well-being advice enables you to live your best life, including a panel considering the dangers of the anti-facts movement. With fearmongering, disinformation and dangerous conspiracy theories drowning the science, our medical experts will take a scalpel to the mass of confusing data on topics from fad diets to the coronavirus outbreak considering.

    “The biggest impact on your health is…with the simplest solution. It’s how we feed ourselves” is the advice from Dr Rupy Aujla with his all-new practical guide to take you on a culinary journey through food in medicine showing the medicinal benefits of eating well.
    This year there are even more chances to get involved as the Festival is spread over three weekends with family-friendly literature and art-themed events and activities at Jameel Arts Centre and Alserkal Avenue, in addition to the Festival’s home, the InterContinental Dubai Festival City.
    Tickets will be required for each session, including the free events, with prices starting at Dhs60 for adults, Dhs40 for a child.
    The Festival will be fully compliant with all COVID-19 prevention regulations and guidelines.
    See full details of the festival online. For the full list of authors, visit
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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    8 key interior pieces to give your home a refresh for 2021

    IN PARTNERSHIP: As it’s the start of a new year, it’s the perfect time to breathe some new life into your home, giving you the ultimate clean slate to start 2021.
    AMARA’s upmarket SS21 furniture collections are sure to suit any taste while offering a range of contemporary pieces for the perfect revamp.

    From the most exciting collections all at the heart of AMARA ranging over 300 unmissable brands along with the perfect interior inspiration. With new brands added weekly to their website, you’ll always be up-to-date with the latest interior trends.
    The concept helps you create the perfect home with unique brands designed by AMARA such as Global Explorer, Retreat and Luxe this season.
    Global Explorer

    This carefully curated brand calls for sophisticatedly sleek aesthetics while emphasising on its ethos with woven prints, tactile embellishments and unforgettable experiences across every interior category.

    Using sustainable fabrics for that added rustic element, this brand offers neutral tones and organic materials for a relaxed setting with classic checks and soft textures while being made for every room in your interior.

    From faux fur materials to luxurious marble elements, Luxe is a beautifully assured brand with timeless animal prints that are sure to create a statement in any home. With confident colours and textures, being a focal theme of the brand, they are certain added elements that will get your home noticed.
    The Hero Buys
    With so much to choose from at AMARA, we’ve narrowed down eight hero buys which are on our wishlist for our home refresh in 2021.

    Luxe Leather magazine basket in gold & black, Dhs378

    Retreat Float 18 E27 pendant in copper, Dhs657

    Global Explorer Charred log candle stand, Dhs202

    Global Explorer Metal Hammered Bowl, Dhs227

    Global Explorer Silver Coil Napkin Ring – Set of 4, Dhs126

    Global Explorer Omber round vase, Dhs252

    Luxe Leather studded drawers in black, Dhs2,213

    Retreat Rope handled carrying basket, Dhs277

    Visit now to view all of their incredible home interior collections. For more interior inspiration follow AMARA on Instagram – @amaraliving.
    – For more about Dubai’s lifestyle, news and fashion scene follow Emirates Woman on Facebook and Instagram
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    5 reasons why this luxury car is the perfect investment for 2021

    IN PARTNERSHIP: Buying a car is often a tedious process which requires in-depth research, making it an important purchase. From features to aesthetics, each aspect should be carefully considered before making the choice.
    If you’re on the lookout for a state of the art intelligent drive with enhanced comfort setting, this new Mercedes-Benz C-Class sedan is offers comfort with premium settings.

    With both emotion and intelligence, the latest launch has a range of exclusive features, which might make this the perfect purchase for you this year.
    The Keyless-Go

    As a reinterpretation of modern luxury, this symbol of opulence features a luxe button for maximum functionality with a contemporary feel. As an upgrade to the usual, this feature offers you with technology for an easy way to unlock, lock, start and stop your Mercedes-Benz without the hassle of digging out your keys from your purse of pocket.
    Steering wheel touch-sensitive controls

    With features similar to the swiping motions on the screen of a smartphone, the driver can control the functions of the entire infotainment system without removing their hands from the steering wheel for maximum safety while offering the DISTRONIC and cruise control, along with LINGUATRONIC voice control.
    A bespoke wellness set-up
    From a climate control system with fragrancing features to a heater, ventilation and massage for the seats, each environment is tailor-made according to the mood of the passengers for enhanced performance. By energizing comfort control, the ambience lighting offers a wealth of individual setting inclusive of 64 colours. With the vitality program being a key component, a visualised central display with colour graphics, backed by suitable music is available.
    An advanced multimedia system

    With a topographic map display inclusive of photo-realistic 3D buildings and 3D map rotations. There’s a wireless charging system included with central console suitable for large smartphones with a multifunction telephone, allowing for the best possible telephone connections and data transfer. Including the audio 20 multimedia system, featuring two USB ports, an SD card reader, bluetooth connections and a media interface, an additional sound system can also be offered as an option.
    State-of-the-art active safety

    Offering a higher standard of safety The new C-Class features the latest driving assistance systems, offering the driver cooperative support and an improved camera and radar systems allow it to see up to 500 m ahead. Inclusive of an extended Active Brake Assist as standard which can help to mitigate the consequences of rear-end collisions with slow-moving, stopping or stationary vehicles ahead, and even with crossing pedestrians and cyclists, or prevent them altogether.
    For more information visit the Mercedes Benz MENA website or call 800BENZ.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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