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    20 sophisticated gifts for any interior lover

    Life

    by Sarah Joseph
    13 mins ago

    Home ornaments, such as vases and clocks, are sure to go down an interior treat, as are weighty, glossy tomes for the coffee table.
    To narrow it down, here are some editor-approved suggestions to either gift a host for any gathering, a birthday token, or even an element of appreciation for someone precious in your life.
    As we know, your home is your refuge, where you can feel safe and relaxed when life gets overwhelming. Soothing decor ideas help foster an interior space that sense of peace and significantly impact how you feel after a long day at work.
    Candles and Diffusers
    Scented candles or reed diffusers can add a pleasant aroma and ambiance to any room.
    Throw Blankets
    Cozy and stylish throw blankets are perfect for adding warmth and texture to a interior space.
    Decorative Pillows
    Fun and colorful pillows can easily change the look of a couch or bed. Whether you’re looking to add volume and design to your bed or give your living room sofa and accent chairs an extra touch of curated comfort, pillows are the best way to do so.
    Wall Art
    Prints, paintings, or even framed photos can add personality and style to empty walls.
    House Plants
    Indoor plants can bring life and a touch of nature indoors. So, whether you’re into zen wabi-sabi interiors, or splashy design with wall-to-wall color, there are so many ways to integrate indoor plants to uplift (or calm down) a space.
    Vases and Decorative Bowls
    These can be used for fresh flowers, potpourri, or as standalone decorative pieces.
    Books and Magazines
    Coffee table books or a subscription to a favorite magazine can be both decorative and enjoyable.
    Rugs
    A stylish rug can tie a room together and add comfort underfoot. An artistic statement piece can add a joyful and dynamic touch to any space.
    Kitchen Accessories
    High-quality kitchen gadgets, stylish cutting boards, or a set of beautiful dish towels. Overall, these suggestions can make any living space more inviting and personalised.
    So, next time you need to pick up a few delicately crafted pieces for someone you love, swipe through our gallery to see our handpicked suggestions.

    Images: Supplied & Feature Image: Instagram @at_the_friends More

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    Want to savour a cup of tea at home? See our editor-approved guide

    Life

    by Sarah Joseph
    5 mins ago

    Sometimes, taking a midday break as you WFH can help with concentrating. To add to your break, a perfectly brewed cup of tea can cater to your taste buds by giving you that caffeine kick.
    Tea is a popular beverage made from the leaves of the Camellia sinensis plant. It comes in several varieties, each with unique flavors, characteristics, and health benefits.
    These expert-approved guide highlights various bags, cups, pots and matcha sets. Overall, it’s the ideal way to catch-up with loved ones, mark a special birthday, or just because – and they also make a delicious gift for the tea lover in your life.
    To get an insight, the various types are.
    Green
    Made from unoxidized leaves and is one of the least processed types. It has a high concentration of antioxidants and is believed to have numerous health benefits, such as improving brain function and aiding in fat loss.
    Black
    Fully oxidised, giving it a dark color and rich flavor. It generally has more caffeine than other types and is often enjoyed with milk and sugar.
    Oolong
    Partially oxidised, falling somewhere between green and black in terms of flavor and caffeine content. It is known for its smooth, rich taste.
    White
    Least processed and made from young leaves or buds. It has a delicate flavor and is high in antioxidants.
    Herbal
    Not made from the Camellia sinensis plant. Instead, it is made from a variety of herbs, spices, flowers, and fruits. Popular examples include chamomile, peppermint, and rooibos. For added therapeutic benefits, it can often provide the most effective relief for coughs.
    Pu-erh
    Fermented from China, known for its unique aging process, which can last for several years. It has a rich, earthy flavor and is believed to aid in digestion.
    Matcha
    Originating from Japan, it’s used in traditional ceremonies. It is made from finely ground, high-quality green leaves and is known for its vibrant green color and robust flavor.

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @whatgigiwears More

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    7 luxe Eid Al Adha staycation deals to book around the globe

    Life

    by Sarah Joseph
    53 mins ago

    With Eid Al Adha around the corner and no travel plans in mind, it’s time to make a list of bucket-list destinations to visit around the world. With a myriad of staycation deals available during Eid Al Adha, planning a trip has never been easier.
    For those looking to switch-off, there are a myriad of last-minute staycations to book without any hassle of travelling.
    So, for a Eid Al Adha quick escape with your loved ones swipe through our guide of hotels and resorts to visit globally. With a surge in prices to travel abroad, it time to book your next trip ASAP
    Without causing a massive dent in your wallet, these staycation deals are definitely worth booking without much hesitation, whether you need a solo getaway, a group trip or even going on a romantic getaway to switch off this season before the busy season starts once again.
    From chic city hotels to relaxed waterfront resorts, these Emirates Woman-approved hotels around the world will surely satisfy your Eid Al Adha staycation goals.

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @aatras More

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    If your lifestyle affecting your health? Find out at the Dubai-based clinic

    With the UAE’s fast-paced lifestyle, addressing any health concerns at an early stage is important in order to avoid any long-term repercussions. Home to an array of personalised treatments, the newly opened One&Only One Za’abeel‘s Longevity Hub by Clinique La Prairie.
    Born to address the daily stresses of urban living, the brand’s signature offerings include preventive medicine, nutrition, wellness and health. The focus is on preventative care so that, as the name suggests, people can live not just a longer life but alonger, healthier life.
    Visitors can opt for minimally invasive cosmetic procedures – including mesotherapy, hyaluronic acid, botox, laser and platelet-rich plasma – as well as Neuro Wave Stimulation, cryotherapy, far-infrared, IV drips, and immersive experiences that promote balance and a detox from the inside-out.

    The Longevity Hub in the United Arab Emirates, the fifth of its kind, is a precious addition to a constellation of existing hubs in Madrid, Bangkok, Doha and Taipei.
    Paulina Mercader – General Manager of the Longevity Hub by Clinique La Prairie shares how the concept at One&Only One Za’abeel offers a complete detox.
    Longevity Hub by Clinique La Prairie focuses on three interconnected pillars: Longevity, Wellbeing, and Aesthetics – how does it work?
    The connection between longevity, wellbeing, and aesthetic treatments lies in their collective ability to contribute to a fulfilling and satisfying life. Aesthetic treatments, such as cosmetic procedures or dermatological enhancements, can directly impact one’s sense of self-confidence and appearance. Hence it pivots mental wellbeing. When individuals feel good about themselves, they may be more inclined to engage in positive lifestyle choices and behaviours that promote longevity, such as maintaining a healthy diet, regular exercise, and stress management. This approach is built on three pillars. We perceive wellbeing as a 360-degree concept, addressing all facets of an individual’s life.

    The brand delivers a seamless unparallelel assesment for guests – talk us through the process.
    Our assessment process begins with the Longevity Index, a three-step approach aimed at providing guests with a comprehensive roadmap to their wellness program. During this initial assessment, we evaluate five key markers that we consider pivotal in determining longevity. They include Metabolic health, Detox, Skin health, Immunity and energy. Once the Longevity Index assessment is complete, we focus our attention on the two lowest markers identified for each guest. Through a combination of CLP panels, one-on-one consultations with our health and wellbeing practitioners, and tailored lifestyle plan adjustments, we delve deep into the details to address specific areas of concern and opportunity. Upon completion,, our experts develop a hyper-personalised protocol for each guest, incorportaing elements from all of our three fundamental pillars, incorparting wellbeing treatments, therapies, and lifestyle adjustments.

    From Cryotherapy to IV Drips – what are some of the key services that can be added during the experience
    The Longevity Hub Dubai offers some of the most innovative advancements in wellness technology to help our guests live life to its fullest potential including a calorimetry tests, chelation drips for detoxification, dermatologist consultations, our signature Longevity Path to Detox experience, cupping therapy, exosomes IV drips, ozone therapy, far-infrared and light therapies, and brain stimulation. Furthermore, guests can enjoy a wide range of minimally invasive aesthetic procedures.
    If a client wants a complete detox experience – how does it work?
    We will conduct a series of pre-determined analyses to uncover the reasons of why the body may not be effectively eliminating toxins naturally. Additionally, we will assess each guest’s availability to dedicate to their program, determining the number of hours or days per week they can commit. Our health and well-being team will tailor a detox program to suit individual needs. Ideally, we recommend a commitment of three hours per week over a period of 21 days for optimal results.
    How often would you recommend that clients need to detox?
    It’s crucial to consider individual lifestyle and habits to tailor the detoxification process to each guest’s specific needs. For optimal results, we suggest participating in a comprehensive detox program such as the one offered in Clinique La Prairie Montreux once a year. For a more regular detox routine like the Signature Rebalance program, we recommend engaging in it once per month.
    The Rebalance Experience helps eliminate toxins through detoxifying and immunity-boosting treatments – tell us more.
    The Rebalance Experience is one of our signature experiences at the Longevity Hub Dubai, and was crafted specifically for urban lifestyles. It is recommended for monthly use as it aids the body in eliminating heavy metals as a core aspect of its detoxification process. This is vital for a successful detox, as heavy metals disrupt cellular functions, impair metabolic processes, and can trigger inflammation and tissue damage. Furthermore, heavy metals pose a significant threat to vital organs such as the liver, kidneys, and brain, compromising their ability to effectively remove toxins from the body which promotes overall health and extending lifespan.
    What are some of the main causes of concern in the Middle East?
    High rates of non-communicable diseases due to sedentary lifestyles and poor diets, such as diabetes, obesity, cardiovascular diseases, cancer, and chronic respiratory diseases.
    This is ‘The Body Issue’ – what are your non-negotiable self care practices?
    My approach to self-care is all about tuning into what my body needs, also tailoring it to address the demands of my lifestyle and environment. At the moment, what I’ve incorporated in my routine includes the Monthly NAD Drip and Mineral Boost as since relocating to the GCC countries, I’ve noticed a dip in energy levels due to nutritional gaps in locally sourced food and limited outdoor activities. To counter this, I opt for a monthly NAD drip along with essential vitamins and minerals to support my body’s vitality. I also implement a strict sleep routine which has transformed my well-being. From using a sleep mask to banning electronic devices from the bedroom, and incorporating power naps inspired by blue zone practices, these habits have bolstered cognitive function and resilience.

    What are your body care practices?
    I opt for the Chelation IV Drip, where every three months, I undergo chelation therapy to rid my body of heavy metals, promoting overall wellness and vitality beyond detoxification. In my 40s, I prioritise weight training over cardio at least three times a week to maintain strength and mobility. Additionally, when it comes to my skincare regimen, my dedication to skincare extends beyond vanity, reflecting my commitment to holistic well-being. Monthly aesthetic facials and skin boosters, including derma pen treatments, ensure skin health and rejuvenation. I vouch for the weekly Indiba + Endospheres sessions which target cellulite and promote circulation, countering the effects of prolonged sitting. To take a break, I carve out weekly silent and alone time, and weekends are reserved for relaxation and peace, avoiding overcommitment. Overall, enforcing the right to disconnect from work during non-working hours safeguards against burnout, ensuring overall balance and well-being.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram

    June’s – The Body Issue with So Much Trouble – Download Now More

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    Is your lifestyle affecting your health? Find out at the Dubai-based clinic

    With the UAE’s fast-paced lifestyle, addressing any health concerns at an early stage is important in order to avoid any long-term repercussions. Home to an array of personalised treatments, the newly opened One&Only One Za’abeel‘s Longevity Hub by Clinique La Prairie.
    Born to address the daily stresses of urban living, the brand’s signature offerings include preventive medicine, nutrition, wellness and health. The focus is on preventative care so that, as the name suggests, people can live not just a longer life but alonger, healthier life.
    Visitors can opt for minimally invasive cosmetic procedures – including mesotherapy, hyaluronic acid, botox, laser and platelet-rich plasma – as well as Neuro Wave Stimulation, cryotherapy, far-infrared, IV drips, and immersive experiences that promote balance and a detox from the inside-out.

    The Longevity Hub in the United Arab Emirates, the fifth of its kind, is a precious addition to a constellation of existing hubs in Madrid, Bangkok, Doha and Taipei.
    Paulina Mercader – General Manager of the Longevity Hub by Clinique La Prairie shares how the concept at One&Only One Za’abeel offers a complete detox.
    Longevity Hub by Clinique La Prairie focuses on three interconnected pillars: Longevity, Wellbeing, and Aesthetics – how does it work?
    The connection between longevity, wellbeing, and aesthetic treatments lies in their collective ability to contribute to a fulfilling and satisfying life. Aesthetic treatments, such as cosmetic procedures or dermatological enhancements, can directly impact one’s sense of self-confidence and appearance. Hence it pivots mental wellbeing. When individuals feel good about themselves, they may be more inclined to engage in positive lifestyle choices and behaviours that promote longevity, such as maintaining a healthy diet, regular exercise, and stress management. This approach is built on three pillars. We perceive wellbeing as a 360-degree concept, addressing all facets of an individual’s life.

    The brand delivers a seamless unparallelel assesment for guests – talk us through the process.
    Our assessment process begins with the Longevity Index, a three-step approach aimed at providing guests with a comprehensive roadmap to their wellness program. During this initial assessment, we evaluate five key markers that we consider pivotal in determining longevity. They include Metabolic health, Detox, Skin health, Immunity and energy. Once the Longevity Index assessment is complete, we focus our attention on the two lowest markers identified for each guest. Through a combination of CLP panels, one-on-one consultations with our health and wellbeing practitioners, and tailored lifestyle plan adjustments, we delve deep into the details to address specific areas of concern and opportunity. Upon completion,, our experts develop a hyper-personalised protocol for each guest, incorportaing elements from all of our three fundamental pillars, incorparting wellbeing treatments, therapies, and lifestyle adjustments.

    From Cryotherapy to IV Drips – what are some of the key services that can be added during the experience
    The Longevity Hub Dubai offers some of the most innovative advancements in wellness technology to help our guests live life to its fullest potential including a calorimetry tests, chelation drips for detoxification, dermatologist consultations, our signature Longevity Path to Detox experience, cupping therapy, exosomes IV drips, ozone therapy, far-infrared and light therapies, and brain stimulation. Furthermore, guests can enjoy a wide range of minimally invasive aesthetic procedures.
    If a client wants a complete detox experience – how does it work?
    We will conduct a series of pre-determined analyses to uncover the reasons of why the body may not be effectively eliminating toxins naturally. Additionally, we will assess each guest’s availability to dedicate to their program, determining the number of hours or days per week they can commit. Our health and well-being team will tailor a detox program to suit individual needs. Ideally, we recommend a commitment of three hours per week over a period of 21 days for optimal results.
    How often would you recommend that clients need to detox?
    It’s crucial to consider individual lifestyle and habits to tailor the detoxification process to each guest’s specific needs. For optimal results, we suggest participating in a comprehensive detox program such as the one offered in Clinique La Prairie Montreux once a year. For a more regular detox routine like the Signature Rebalance program, we recommend engaging in it once per month.
    The Rebalance Experience helps eliminate toxins through detoxifying and immunity-boosting treatments – tell us more.
    The Rebalance Experience is one of our signature experiences at the Longevity Hub Dubai, and was crafted specifically for urban lifestyles. It is recommended for monthly use as it aids the body in eliminating heavy metals as a core aspect of its detoxification process. This is vital for a successful detox, as heavy metals disrupt cellular functions, impair metabolic processes, and can trigger inflammation and tissue damage. Furthermore, heavy metals pose a significant threat to vital organs such as the liver, kidneys, and brain, compromising their ability to effectively remove toxins from the body which promotes overall health and extending lifespan.
    What are some of the main causes of concern in the Middle East?
    High rates of non-communicable diseases due to sedentary lifestyles and poor diets, such as diabetes, obesity, cardiovascular diseases, cancer, and chronic respiratory diseases.
    This is ‘The Body Issue’ – what are your non-negotiable self care practices?
    My approach to self-care is all about tuning into what my body needs, also tailoring it to address the demands of my lifestyle and environment. At the moment, what I’ve incorporated in my routine includes the Monthly NAD Drip and Mineral Boost as since relocating to the GCC countries, I’ve noticed a dip in energy levels due to nutritional gaps in locally sourced food and limited outdoor activities. To counter this, I opt for a monthly NAD drip along with essential vitamins and minerals to support my body’s vitality. I also implement a strict sleep routine which has transformed my well-being. From using a sleep mask to banning electronic devices from the bedroom, and incorporating power naps inspired by blue zone practices, these habits have bolstered cognitive function and resilience.

    What are your body care practices?
    I opt for the Chelation IV Drip, where every three months, I undergo chelation therapy to rid my body of heavy metals, promoting overall wellness and vitality beyond detoxification. In my 40s, I prioritise weight training over cardio at least three times a week to maintain strength and mobility. Additionally, when it comes to my skincare regimen, my dedication to skincare extends beyond vanity, reflecting my commitment to holistic well-being. Monthly aesthetic facials and skin boosters, including derma pen treatments, ensure skin health and rejuvenation. I vouch for the weekly Indiba + Endospheres sessions which target cellulite and promote circulation, countering the effects of prolonged sitting. To take a break, I carve out weekly silent and alone time, and weekends are reserved for relaxation and peace, avoiding overcommitment. Overall, enforcing the right to disconnect from work during non-working hours safeguards against burnout, ensuring overall balance and well-being.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram

    June’s – The Body Issue with So Much Trouble – Download Now More

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    Mukesh Ambani gifts son Anant a $77.3 million villa in Dubai

    Lifeby Ruman Baig3 hours ago Mukesh Ambani, India’s richest man, is known for his grand gestures, and his son Anant’s upcoming wedding is no exception. Everything to know about the extravagant villaSneak-peek of the villa in Dubai Ambani recently purchased a stunning $77.3 million beachfront property on Dubai’s Palm Jumeirah, sparing no expense for his son’s future home.This opulent villa isn’t just any residence; it’s reportedly one of the most expensive in all of Dubai. Boasting a sprawling 3,000 square feet, the mansion features 10 luxurious bedrooms and a private beach stretching a staggering 70 meters. The interior reportedly features exquisite artwork, Italian marble, and statement lighting, creating an atmosphere of unparalleled grandeur. This contemporary haven offers every amenity imaginable, catering to the lavish lifestyle of a billionaire family.The Dubai villa is just one piece of the extravagant puzzle Ambani is creating for his son’s wedding. News reports indicate that he also spent a staggering INR 1259 crore (approximately $158 million) on pre-wedding celebrations held in Jamnagar, India. These festivities reportedly featured a performance by international pop star Rihanna, further amplifying the luxurious nature of the event.This isn’t the first time Ambani has opened his wallet wide for his children. His daughter Isha’s wedding in 2018 was a multi-day extravaganza, featuring performances by Beyonce and Bollywood A-listers. Clearly, Mukesh Ambani knows how to celebrate in style, and his son Anant’s wedding is shaping up to be no different.Everything to know about Anant Ambani’s pre-wedding festivitiesNow, as per another report, it is said that the Ambani’s Sangeet ceremony will take place in Abu Dhabi. However, there’s no official announcement on the same as of yet.With more details to be released yet, stay tuned on what’s next on the roster of events and A-listers to be invited to perform.Spotted in DubaiThe couple was also recently spotted shopping in Dubai, a video of which was shared on social media. He arrived at the popular Dubai Mall in the UAE city in an orange Rolls Royce Cullinan Black Badge and had a tight security cover.More details were revealed as per an auto enthusiast on the internet who said there was a fleet of 20 escort vehicles in Ambani’s convoy that included Cadillac Escalades, GMC Yukon Denalis, and Chevrolet Suburbans.Pre-wedding functionThis 3-day pre-wedding extravaganza, was put together to celebrate the joyous union of the Ambani’s and Merchant.Anant is the son of billionaire tycoon Mukesh Ambani, the richest man in Asia. No expense was spared, however, this is only just the beginning as the wedding is set to take place in July 2024.From special performances by Rihanna, Akon and the first Indian singer to perform at Coachella, Diljit Dosanjh, this star-studded affair created a buzz unlike any other.As one of the most talked about pre-wedding galores, several highly-reputed Arab businessmen and government members attended the wedding in Jamnagar.Stay tuned for more wedding updates to follow.– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Instagram More

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    12 editor-approved podcasts for the ultimate audio fix

    Lifeby Sarah Joseph1 hour ago VIEW GALLERY/ 12 IMAGESFor some much-needed escapism, podcasts are an ideal way to unwind.With an ocean of stories, interviews, in-depth discussions and trusted voices, they’ve become an interesting source of information that caters to a wide variety of audiences.From honest fashion reviews to female empowerment discussions, the topics are endless in each of these podcasts and can get you addicted in no time.To listen, you simply access the podcast through any of the streaming platforms including Spotify, Apple, Amazon and other smaller platforms, making it a click away.So whether a morning commute or a long-haul flight, you’re sure to be entertained with vital information through any of these information-fuelled podcasts. Overall, podcasts are a fantastic way to learn, be entertained, or just dive into topics you’re passionate about. Whether you’re into true crime, comedy, history, science, or even niche interests like knitting or board games, there’s probably a podcast out there for you.Fashion, being a visual medium with a relatively niche audience, may not appear to be the most conducive subject matter for a podcast. But in an era of intuitive podcasts, where there seems to be a show for everything, style has no shortage of audio content.From Dior Talks to The goop Podcast hosted by Gwyneth Paltrow, there’s no dearth of information around us with a click of a button to listen, learn and educate ourselves during any long-haul flight or even our daily commute.With the proliferation of podcasts, finding one to effortlessly incorporate into your daily routine can be quite the task and hence, Emirates Woman is here to help.– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied & Feature Image: Instagram @tialineker More

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    How I got my job as… founder of Perowne international

    Life

    by Sarah Joseph
    2 hours ago

    This week, we speak to the Founder and CEO of Perowne International, Jules Perowne.
    Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible wellness, fashion and beauty entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
    Based in London and New York, Perowne International collaborates with their world leading clients to create bespoke campaigns to meet their business specific needs through our experts in international media relations, sales, marketing, social media, digital marketing and consultancy.
    Exceptional luxury brands deserve exceptional consultancy. With years of experience in the complex international luxury hotels and travel arena, Perowne International has made its mark in the industry.
    To delve into her journey as an entrepreneur, Emirates Woman spoke to her to see how she launched a successful agency.
    What was your favourite subject at school?
    History. I absolutely love the subject. I had an incredibly inspiring teacher when I was at school and it’s begun a lasting love for anything to do with the subject. It’s also invaluable to my job – because I can see a destination with a wider perspective; Understanding the background, culture, stories of the people and their political background.
    What was your first job?
    My first role was in PR. Unfortunately, I spent several months post-university interviewing for the Secret intelligence Service but didn’t get chosen. Then I fell into hospitality PR rather by mistake and instantly realised it was the place for me with the opportunity to travel and really get under the skin of a destination.

    What inspired you to launch Perowne International?
    I felt there was a gap in the market for a future-focused agency that did something different to the traditional PR companies out there. Everything seemed so stale and slow, and I wanted to do things differently; to rip up the rule book and forge a new path for hospitality communications and marketing.
    What are the key elements of your role?
    As CEO of Perowne International and its sister company, Navigator – a digital marketing and content business – my job is to be strategic, to be honest, to be creative and help my team deliver what I call ‘the magical 20 percent’ that helps our clients really stand out in the market. I love encouraging clients to be very individual, to think outside the box, and dare to be different. Oh, and to have fun.
    Talk us through your daily routine.
    I wish I had a set routine but alas, with my travel schedule, it’s very difficult to predict! When in London, I get up at 6am, do an hour of work, before waking my 3-year-old son, Freddie. I then spend a magical 45 minutes with him before heading to the office at 8am. Then, it’s a day of meetings – internal and external – usually a lunch or drinks meeting and team catch-ups. Some days I pack in 6 or 7 meetings in one place to catch up with lots of people one after another. Then I try and get home to do my son’s bath and bedtime before heading out to an event. Last year I did nearly 80 flights so you can imagine, I’m rarely sticking to this schedule! I’m on at least one long haul trip per month and every 8 weeks or so, I head to NYC to our office there to spend time with the team. I have a very strict travel routine especially when it comes to food and beauty routine. I always pre-order a healthy meal, never eat sugar onboard, immediately change as soon as I get on a long-haul flight so that I feel fresh on arrival and take out my contact lenses.
    What are some of the services you provide to your clients?
    Strategic consultancy to help our clients become the best they can be. That’s critically important. Communications – beyond the realm of traditional PR – this is about communicating with a range of different stakeholders, not just media. Connecting people – a vital part of our business. Word of mouth is such an important medium and I love creating a buzz about a place through brilliant influential glamorous people. Sales – we have a B2B sales team who are out in the market networking with travel agents, concierges, high-net-worth and family offices. They are sensational networkers.
    What advice do you have for anyone looking to follow in the same footsteps?
    Do as much work experience as you possibly can. Fill your CV with a range of jobs that ensure you know what you want to do. Our industry looks very appealing from the outside, but it’s not as glamorous as it seems, and work experience is essential. Also, reading. Knowledge is king. There is so much incredible travel content out there – my advice is to pick 10 to 15 brilliant travel journalists and read everything they say. Mark Ellwood, Mary Holland, Annie Fitzsimmons, Sophy Roberts, Ruaridh Nicoll, Sarah Turner, Susan d’Arcy, Jacqui Gifford and more.
    What is the best piece of advice you ever received?
    Seize any opportunity; go to as many events as possible, and always be open to meeting people. It will always lead to something valuable even if years in the future. I’ve met future clients in airports, on planes, at events, on safari, and beyond.
    And what is the worst?
    It’s not advice, but it’s certainly the worst decision I made. Going into business with a very difficult business partner. I knew from the start that it was the wrong decision, and I should have trusted my gut. Eventually I managed to get out of it, but it was a tough process. It ultimately made me stronger and more focused though.

    What has been the biggest challenge you had to overcome?
    Starting a business as a young woman. I was 30 when I started my own company. It was tough to be taken seriously at the start and I often used to pretend that I was older than I am. And, of course, the Pandemic. Which rocked the travel industry to its core. I had just decided to open an office in the US when Covid struck, and we lost a huge amount of money at the start. So, it was a double hit. But we got through it, we kept our team together and strong, and we came out of the pandemic stronger than ever.
    What are your goals for the future?
    We are aiming to expand Perowne further internationally with offices in other key markets such as Latin America and Australia. We may look too at the Middle East. We currently have offices in the UK, New York, and Milan. Also, a little more time to look after myself and spend more time with my son. I want to start to ride again and spend more time at my house in the countryside which grounds me and keeps me sane with all the travel!
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied  More