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    Joshua Cox and Rajat Malhotra on Sole DXB’s evolution–and what to expect this year

    This year, Sole DXB will once again take place at d3 on December 13 to 15, 2024, with the support of Dubai Calendar and Dubai Design District.
    The 12th edition promises diverse offerings and elevated experiences with new stages, extended hours and a dynamic lineup that blends iconic artists and groundbreaking talent across music, fashion, visual art and more. Established in 2012, much of Sole DXB’s revere is in the physical design, impressive line-up of homegrown and international brands and artists across industries, and unique activations. Over 12 years, the festival have consistently upped the ante in curating and delivering experiential spaces, paving the way for starting entrepreneurs and creatives within the region to be introduced to a larger audience, and eventually cementing its reputation as a major cultural destination in the Middle East.
    Here, disruptors and Sole DXB masterminds, co-founder Joshua Cox and partner Rajat Malhotra, share their early beginnings, remarkable milestones, how they are navigating expansion while remaining authentic to its founding values.

    Tell us about your career journey.
    Joshua Cox (JC): Having been raised in Dubai, I studied industrial design abroad and returned at a time when there were only very typical opportunities for “creatives” in what I considered traditional agencies or architectural industries. So, I looked to carve out my own space in my home city. I co-founded Sole DXB along with my partners while also partnering in another multidisciplinary design studio. As we all had “day jobs,” it allowed us to build something different. Sole DXB was created with a big vision for the future. It wasn’t driven by the commercials but was a needed creative outlet for us and the city.
    Raj Malhotra (RM): After university, I started as a volunteer teacher at a non-profit programme in New York. I had grown up in Kuwait, so eventually I decided to come back to the region to explore opportunities for work and moved to Dubai, in 2004. At that time, I was traveling and doing project management work between Tunisia, Algeria and Iraq. I eventually got into the telecom infrastructure business and did that for 8 years across some pretty interesting countries. In 2013, I decided I was going to take a sabbatical, but just as I was going to do that, I met Josh and Hussain, my partners today and my career took a very different path.
    How did you end up establishing Sole DXB? What are some of your early experiences that have shaped your vision for Sole DXB?
    JC: Dubai is a place where third-culture expats like myself thrive and are in numbers. Its nature fosters a belief in cultural exchange. However, when we started this journey in 2010, there were sides of this city that were being overlooked. Long story short, after some chance introductions and connections, over a dinner that started mostly with complaining about the lack of spaces for arts and culture, by the end of that dinner, we decided to create a platform for like-minded individuals and bring them together.
    RM: Sole was actually started by Josh, Hussain and Kris. I met them a couple of years after they had launched the platform online and hosted a couple of events in Al Quoz. I had an avid interest in visual art and initially our conversation was to work together in that space, but there was a trip we all took together to London to get away for a bit and get to know each other better, and when we came back, they had kindly asked me to come on board as a partner in the business. The early days were pretty wild for us. The city didn’t really have anything that looked Sole DXB and so we just had to do our own thing and trust our instincts and try and build the show as honestly as possible, programming an experience that was true to what we were about.
    You both wear many hats. How would you describe what it is that you do as Sole DXB Partners?
    JC: While we jointly share in the business management and development, my role is mainly responsible for concept and experiential elements of the business. This includes brand curation and integration. The elements of this role range from finding authentic connections between our audience and brands to our own project presentations at the festival and year-round. In a nutshell, I am responsible for the physical manifestation of our ideas and the festival itself—from concept and design to build and execution.
    RM: We’re a pretty small team, so we do wear a lot of hats…it’s probably helped us learn our business a lot better, we do have areas we focus on though. Josh looks after production and experience, focusing on bringing our brand to life in the real world. Hussain has always translated our brand into the visual design world through print and digital, and a lot of that spills over into the venue as well. I’ve focused on talent and programming and bringing together a mix of creators from around the world to represent our brand story in any given year.

    What are the key pillars of Sole DXB that shape it as a brand, and how do you translate that vision into something consumers can experience?
    JC: Music, art/design, fashion, sport, and sustainability are our main pillars. But in the wider sense, essentially elements of contemporary lifestyle are arts and culture. Our role is to create the right mix of elements that form an environment for people to bring their best energy. While we’re proud of the show we built, it’s our crowd that makes it an experience you don’t want to miss.
    RM: Our key pillars have always been music, fashion, visuals arts and sports. After Covid-19, we added wellness as a fifth pillar as well. Sole DXB isn’t a static entity. It’s a reflection of our team’s journey and our partnership. As we learn and evolve, the show evolves with us. We do sweat the details. Everything is considered. But mostly, we just put on the things we like and we try and work with people whose work we admire.

    What are you looking forward to this year – what’s a highlight that one can’t miss?
    JC: The music lineup this year as a whole— Raj really managed to put something special together. A lot of these acts we’ve been working on for a while, so it’s exciting to see them on our lineup. In terms of the space, we’re trying a different format and have a new elevated grandstand and a second stage. We’re also excited about our brand mix; we have a wide representation of brands from across our region,

    How do you discover artists and creatives you’d like to work with?
    RM: We’re constantly traveling. We’re constantly listening and watching. We’ve met so many incredible people from around the world that send us what they’re being exposed to as well. The discovery is half the fun. You have to be able to keep an open mind to everything and try and go see art in the context it was created for. Go meet people where they are and see what they’re about.
    What are some of the biggest shifts you’ve seen in the streetwear space? Have any of these changed the way you approach when working on the festival?
    JC: I think what was once streetwear is now just contemporary fashion; we never necessarily saw it as compartmentalized as that. We have always had a crossover—we’re just now seeing that shift generationally. So while we don’t draw within predefined lines, we have to trust our own taste and sense of what feels right. It’s not an exact science.
    RM: It’s hard to comment on the term streetwear, because today it mostly just means T-shirts and hoodies and so it’s become pretty commoditised. But the idea that fashion is a means of self expression or a way to identify with a community will never go away. There are so many new ideas coming out that are engaging and thoughtful and those designers are building their own audiences. That’s what we’re interested in…
    What role does Sole DXB play in the wider cultural landscape in UAE?
    JC: I like to think we have made our mark. For me personally, it’s been the stories of inspiration or connection that have nurtured opportunities that didn’t exist for myself or my peers growing up in this city. Whether that’s simply being inspired to follow your creative passion, to launch a label, or to become a DJ. But moreover, I think we show a different side to the city that allows people to imagine a pursuit and contribution to the arts while making Dubai home.

    RM: Our mission is to improve the quality of life in the city through arts, culture and sports. We’re privileged to work in a space that we love and we recognize that comes with the responsibility to contribute, create and support the next generation of creators that are coming up. We would like to think we’ve played a role in framing a point of view on this global culture from our region. We also would hope people feel that we’ve made the city more livable and given them spaces to be themselves and meet and discover other people like them.
    Sole DXB has become a destination for luxury and under-the-radar brands to further expand their cultural calendar. How do you look at that and how do you think it affects Sole DXB at large?
    JC: We have personally been in the rooms and on calls to champion that fact. Our show was one of, if not the first, to have luxury brands like Dior, Gucci, Kenzo, and Burberry in the same environment as lifestyle and independent brands. We were also the launch/drop pad for a lot of firsts or brand exclusives, product activations, etc. As that grows, we hope that brands look to invest more into the culture of the region and treat our audience with the same priority as other markets.
    RM: We often see brands as shop fronts and logos, but there are real people behind them. Someone, somewhere decided they wanted to start something new and they had a reason behind it. Sole DXB is where you come to tell people what that reason is. Working with the people behind those brands has helped us broaden our reach and create diverse programming.

    What are some of the things that excite you about the future that relates to further solidifying Sole DXB?
    JC: I think it’s less about streetwear and more about how we can improve the city for ourselves and our communities—where we can bring arts, entertainment and education.
    What is the most important lesson you’ve learned since you launched Sole DXB?
    JC: It’s been over a decade, so it’s not a single lesson but rather a shaping of the kind of leader I want to be and the kind of business we want to build. A lot of the time, we were told, “It’s not that simple,” or, “It’s just business,” and were expected to settle for the status quo.
    RM: I’ve learned the value of simplicity and clear thinking.
    Does the brand mean something different to you now than it did when it launched in 2011?
    JC: In some ways, yes. We’re still the curators and responsible for creating the environment for that, but it’s exciting to see our region and our peers growing with us and in their own right. It keeps it interesting because you never know what to expect, and we look forward to continuing that journey.
    RM: As we’ve grown, we feel it’s come with more responsibility, but the fundamentals remain the same: We do this for the journey with each other as partners and hopefully that chemistry creates joy for our community and fans.
    – For more on how to look smart and live smarter, follow Emirates Man on Facebook and Instagram
    Images: Supplied More

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    30 timeless winter buys to purchase for a capsule wardrobe

    Life

    by Sarah Joseph
    6 mins ago

    As the weather begins to cool down, finding the right buys can last you through winter season.
    For a stylish and functional winter wardrobe, focus on layering and versatility to stay warm and fashionable. Here are some of the best pieces to consider:

    A classic, long wool coat is a staple. Choose neutral colors like camel, black, or grey for versatility, or go for bold hues to make a statement.

    A high-quality, insulated puffer jacket is perfect for particularly cold or snowy days. Look for one with a water-resistant or windproof shell for extra protection.Knitwear
    Soft, oversized sweaters in wool or cashmere are both cozy and chic. While turtlenecks are great for layering under jackets or blazers, they add warmth and style.

    Thermal tops and leggings in materials like merino wool or synthetic blends help retain body heat and are essential for layering under your main outfit.

    Wool trousers or corduroy pants offer warmth while looking polished. They can be styled for both casual and formal looks.

    Ideal for wearing under dresses or skirts, they add extra insulation without bulk.

    Waterproof leather or suede boots with insulated lining are essential for staying warm and dry. Opt for styles like ankle boots or knee-high boots, depending on your look.

    A luxurious scarf can elevate your outfit while keeping your neck warm. Leather or Wool Gloves are practical and stylish, especially with touchscreen-compatible options. Add warmth to your head with a beanie and can double as a fashion accessory.

    In addition to practical outerwear, consider a bold statement coat in a vibrant color or pattern to add flair to your winter look.

    Perfect for extra chilly days, these coats offer both warmth and texture to your wardrobe.

    Layer an oversized wool blazer over turtlenecks or thin sweaters for a sophisticated and warm layered look.
    So, swipe through our editor-approved guide for the best capsule pieces to have for your winter wardrobe.

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @hanneketsujimaru More

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    12 precious accounts to follow on Instagram this month

    Life

    by Sarah Joseph
    10 seconds ago

    As Precious memories, advice and what has real meaning are at the core of this issue, it’s time to highlight the accounts that value the same qualities.
    In this issue, MARLI New York unveils the latest precious additions to the LIFE collection in Precious Touch, de Savary London discusses scaling a business while retaining a quality frst mindset in Luxe Leather, Hannah Gaboardi, founder of the Hannah Gaboardi Clinic, combines the finest scientific advancements in trichology with bespoke treatments to elevate hair care to the next level in Precious Hair and Faiza Bouguessa showcases the latest Bouguessa collection for FW24 in Precious Eye.
    Swipe through our guide to see a curated guide of all the hottest accounts to #follow on Instagram.

    Expertly crafting jewellery since 1837.

    The cool girls accessory brand.

    Legendary lounging for the cool set.

    Luxe leather outerwear.

    Next level service with style.

    Cutting edge diamond design.

    Classic pieces with a twist.

    Sharp tailoring and bold cuts.

    Skin resurfacing formulas backed by science.

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram More

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    November – The Precious Issue with Tiffany & Co

    Fashion

    by Amy Sessions
    14 mins ago

    Creative Direction: Camille MacawiliPhotographer: Ziga MihelcicMakeup & Hair: Mauro HernanFashion Assistant: Ale PlatzVideographer: Ahmed AbdelwahabCover Star: Alia Al Khafajy
    Special thanks to 1309 Studios & Mauzan
    Welcome to The Precious Issue.
    For our cover, we are proud to have partnered with Tiffany & Co. and Alia Al Khafajy, Emirati founder and CEO of O K T A, who wears Tiffany & Co.’s iconic and designer collections that make for precious investments in Real Value. Precious memories, precious advice and what has real meaning are at the core of this issue. MARLI New York unveils the latest precious additions to the LIFE collection in Precious Touch, de Savary London discusses scaling a business while retaining a quality frst mindset in Luxe Leather, Hannah Gaboardi, founder of the Hannah Gaboardi Clinic, combines the finest scientific advancements in trichology with bespoke treatments to elevate hair care to the next level in Precious Hair and Faiza Bouguessa showcases the latest Bouguessa collection for FW24 in Precious Eye.
    Precious Moments.

    We also have exclusive interviews with Roxie Nafousi, self-development coach, inspirational speaker, and manifesting expert who discusses transforming your life and trusting your gut in Manifest and Amira Sajwani, Founder & CEO of PRYPCO, who speaks on carving her unique path in real estate in Legacy Leadership.
    Last month we hosted the Emirates Woman – Woman of the Year Awards, 2024. The event was a special evening of celebration, connection, and a room full of women who not only support each other to succeed but actively share in the joy of seeing each other thrive. For us, this is a precious gift, and we are incredibly proud of the community we are building. Congratulations to all our nominees, winners and to our Emirates Woman– Woman of the Year, Ingie Chalhoub. Thank you for being part of the EW family.
    The Hero Buys

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram More

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    12 editor-approved podcasts for the ultimate weekday break

    Life

    by Sarah Joseph
    3 mins ago

    VIEW GALLERY/ 12 IMAGES
    For some much-needed escapism, podcasts are an ideal way to unwind.
    With an ocean of stories, interviews, in-depth discussions and trusted voices, they’ve become an interesting source of information that caters to a wide variety of audiences.
    From honest fashion reviews to female empowerment discussions, the topics are endless in each of these podcasts and can get you addicted in no time.
    To listen, you simply access the podcast through any of the streaming platforms including Spotify, Apple, Amazon and other smaller platforms, making it a click away.
    The History of Podcasts
    The concept of downloadable audio content began as early as the 1980s with audio blogging and internet radio. In the 1990s, the MP3 format revolutionized digital audio, enabling easier storage and sharing of sound files. At this time, some early experiments in digital audio distribution appeared, but they lacked the infrastructure we associate with podcasts today.
    The Evolution
    Podcasts have become a truly global phenomenon, with creators and audiences emerging from all over the world. More podcasts are available in multiple languages and cater to various regional cultures and interests. The COVID-19 pandemic in 2020 accelerated the popularity of podcasts, as people spent more time at home and sought new forms of entertainment and learning.
    So whether a morning commute or a long-haul flight, you’re sure to be entertained with vital information through any of these information-fuelled podcasts. Overall, podcasts are a fantastic way to learn, be entertained, or just dive into topics you’re passionate about. Whether you’re into true crime, comedy, history, science, or even niche interests like knitting or board games, there’s probably a podcast out there for you.
    Fashion, being a visual medium with a relatively niche audience, may not appear to be the most conducive subject matter for a podcast. But in an era of intuitive podcasts, where there seems to be a show for everything, style has no shortage of audio content.
    From Dior Talks to The goop Podcast hosted by Gwyneth Paltrow, there’s no dearth of information around us with a click of a button to listen, learn and educate ourselves during any long-haul flight or even our daily commute.
    With the proliferation of podcasts, finding one to effortlessly incorporate into your daily routine can be quite the task and hence, Emirates Woman is here to help.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @tialineker More

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    Why Paragraph Freedom Square in Tblisi should be on your list of hotels

    Life

    by Sarah Joseph
    5 hours ago

    With a rich blend of history, culture, and modern experiences, Tblisi in Georgia. The city’s charm lies in its mix of ancient history and vibrant, contemporary culture.
    As Georgia’s first luxury collection hotel, the hotel , Paragraph Freedom Square ensures each trip to the city is a memorable one.
    Being one of the most most iconic addresses, the hotel serves as an authentic gateway for global explorers to discover the city’s diversity and charm.
    So, if you’re looking to plan a trip to Tblisi, here’s why the property in makes a great stay for your next trip.

    Each element designed in the hotel, pays an ode to Georgia. By blending the historic hallmarks of culture with contemporary luxury, guest rooms and suites combine traditional Georgian design with elevated luxury, from the in room cellers in every room to splashes of colourful local artwork, alongside freestanding bathtubs overlooking floor-to-ceiling windows. Through a nuanced approach, enchanting features and furnishings encourage exploration at every turn, as an array local art from Tblisi is displayed.

    The property is close to key landmarks such as the Georgian National Museum, the Parliament building, and the Tbilisi Opera and Ballet Theatre. To get the best of both sides, the hotel is also located steps away from the historic Old Town, a UNESCO World Heritage site. Due to its unique location at the intersection of Europe and Asia, Georgia boasts diverse natural landscapes, distinct cuisine, and rich cultural heritage influenced by both the West and the East. Situated in the heart of Freedom Square, Tbilisi’s most iconic address, the hotel serves as an authentic gateway for global explorers to discover the city’s diversity and charm.

    When it comes to wellness, the property is home to a three-floor spa facility. After any treatment or session, guests can relax in the indoor pool or other unique spaces at Paragraph Spa. The sense of space, is created by the use of natural light along with the stunning views and outdoor spaces – which make it a distinctive sanctuary. For more moments of tranquility, the yoga sessions are led by Sreeni, an experienced yoga therapist from India.

    To savour the finest classics of Georgian cuisine, Ostigan is the restaurant to book during your stay. From intimate gatherings to grand events, the restaurant’s range of dining experiences each maintain the distinct classic tenets of Georgian cuisine. By serving an authentic menu true to the country, Michelin-starred Chef Stephane Gortina’s culinary artistry exudes amid each dish, that’s crafted to perfection. Chinari is the sky bar, perfect for an evening escape, offering fine wines and handcraftedcocktails in an intimate setting overlooking the city. Eary is the hotel’s seasonal rooftop terracewhere guests can enjoy light bites or gather with friends and family over brunch in Summer.Gulama features an extensive spread for daily breakfast, and Talani is the lobby bar adornedwith curated art, serving homemade cakes and pastries, accompanied by artisanal coffees and teas.

    Guests can explore the local cultural heritage, the hotel’s Destination Discovery programme offers an array of immersive experiences, including Georgian wine tasting sessions, traditional delicacy cooking classes and exclusive tours of the State Opera House. Providing a rare opportunity to go behind the State Opera House’s curtains in Tblisi, the one-hour private tour, curated by the hotel’s concierge, will transport attendees to the glamourous history of the iconic theatre which has proudly stood since 1851. The well-appointed meeting and event space spans 1,400square metres and offers flexibility with a boardroom, five meeting rooms, and two stunning ballrooms, the largest of which can accommodate up to 700 guests.
    For more information or to book a stay, please visit here. 
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied  More

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    Why Paragraph Freedom Square in Tblisi should be on your bucket list

    Life

    by Sarah Joseph
    8 hours ago

    With a rich blend of history, culture, and modern experiences, Tblisi in Georgia. The city’s charm lies in its mix of ancient history and vibrant, contemporary culture.
    As Georgia’s first luxury collection hotel, the hotel , Paragraph Freedom Square ensures each trip to the city is a memorable one.
    Being one of the most most iconic addresses, the hotel serves as an authentic gateway for global explorers to discover the city’s diversity and charm.
    So, if you’re looking to plan a trip to Tblisi, here’s why the property in makes a great stay for your next trip.

    Each element designed in the hotel, pays an ode to Georgia. By blending the historic hallmarks of culture with contemporary luxury, guest rooms and suites combine traditional Georgian design with elevated luxury, from the in room cellers in every room to splashes of colourful local artwork, alongside freestanding bathtubs overlooking floor-to-ceiling windows. Through a nuanced approach, enchanting features and furnishings encourage exploration at every turn, as an array local art from Tblisi is displayed.

    The property is close to key landmarks such as the Georgian National Museum, the Parliament building, and the Tbilisi Opera and Ballet Theatre. To get the best of both sides, the hotel is also located steps away from the historic Old Town, a UNESCO World Heritage site. Due to its unique location at the intersection of Europe and Asia, Georgia boasts diverse natural landscapes, distinct cuisine, and rich cultural heritage influenced by both the West and the East. Situated in the heart of Freedom Square, Tbilisi’s most iconic address, the hotel serves as an authentic gateway for global explorers to discover the city’s diversity and charm.

    When it comes to wellness, the property is home to a three-floor spa facility. After any treatment or session, guests can relax in the indoor pool or other unique spaces at Paragraph Spa. The sense of space, is created by the use of natural light along with the stunning views and outdoor spaces – which make it a distinctive sanctuary. For more moments of tranquility, the yoga sessions are led by Sreeni, an experienced yoga therapist from India.

    To savour the finest classics of Georgian cuisine, Ostigan is the restaurant to book during your stay. From intimate gatherings to grand events, the restaurant’s range of dining experiences each maintain the distinct classic tenets of Georgian cuisine. By serving an authentic menu true to the country, Michelin-starred Chef Stephane Gortina’s culinary artistry exudes amid each dish, that’s crafted to perfection. Chinari is the sky bar, perfect for an evening escape, offering fine wines and handcraftedcocktails in an intimate setting overlooking the city. Eary is the hotel’s seasonal rooftop terracewhere guests can enjoy light bites or gather with friends and family over brunch in Summer.Gulama features an extensive spread for daily breakfast, and Talani is the lobby bar adornedwith curated art, serving homemade cakes and pastries, accompanied by artisanal coffees and teas.

    Guests can explore the local cultural heritage, the hotel’s Destination Discovery programme offers an array of immersive experiences, including Georgian wine tasting sessions, traditional delicacy cooking classes and exclusive tours of the State Opera House. Providing a rare opportunity to go behind the State Opera House’s curtains in Tblisi, the one-hour private tour, curated by the hotel’s concierge, will transport attendees to the glamourous history of the iconic theatre which has proudly stood since 1851. The well-appointed meeting and event space spans 1,400square metres and offers flexibility with a boardroom, five meeting rooms, and two stunning ballrooms, the largest of which can accommodate up to 700 guests.
    For more information or to book a stay, please visit here. 
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied  More

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    9 wellness-inspired accounts to follow on Instagram this month

    Life

    by Sarah Joseph
    7 mins ago

    With social media and Instagram becoming an essential part of our daily life, shouldn’t we be searching for something more useful?
    With thousands of personal trainers, nutritionists, yogis, and athletes who post daily, we’ve discovered that a simple swipe of a finger can give us all the fitness motivation we need to stay on track.
    To fill your feed with positive accounts, here’s a curated guide of all the inspiring accounts to #follow and reset this month.
    The Nue Co.@thenue_co

    Science-backed supplements to cleanse from the inside-out.
    Augustinus Bader@augustinusbader

    Award-winning formulas founded in regenerative medicine.
    The Beauty Society@thebeautysociety.ae
    The beauty go-to was founded by Wdeema Almheiri.
    WelleCo@welleco

    Plant-based power to supercharge your wellness.
    POSTURE.@thisisposture_
    An exclusive boutique Pilates and wellness studio.
    ZOYA Health & Wellbeing Resort@zoyawellbeing
    The UAE’s first wellness resort dedicated to your wellbeing journey.
    Tiffany & Co.@tiffanyandco

    This season’s collection is a real reset.
    Sheikha Majdah Al Sabah@majdajs

    Founder of The Houna Initiative dedicated to supporting mental health.
    JSHEALTH@jshealth
    Reset from within with Jessica Sepel’s super brand.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @haileybieber More