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    5 interesting facts you didn’t know about content creator Khalid Al Ameri

    by

    Life

    by Sarah Joseph
    8 seconds ago

    Emirati content creator Khalid Al Ameri is an avid storyteller.
    Having cultivated an impressive online following for himself over the years, Khalid Al Ameri has shared many important messages with his audience.
    Some of his most popular videos are about growing up in a multicultural household, his mother is from the UK and his father is Emirati, his son’s autism, sharing an insight into how the UAE handled the COVID-19 pandemic.
    Delving behind the lens of the camera, here’s a few facts you may not know about this hugely popular content creator.
    Khalid Al Ameri completed his MBA at Stanford University

    After having graduated from high school at the American International School in Abu Dhabi, Khalid, later on went to complete his MBA at Stanford University in Business Administration. However, he discovered his passions lay elsewhere in storytelling. Doing a complete 180 from his MBA, Khalid moved into the journalism field and eventually landed a role as CNN’s Middle Eastern Correspondent.
    He’s known for his selfless acts

    From volunteering in schools around the world as part of Dubai Cares’ imitative to performing good deeds around the country. Khalid is known for spreading positivity and awareness through his selfless acts, including earlier last year when he took a video on YouTube explaining the concept of a Balikbayan box, where several household items are sent back home on behalf of residents of the Philippines. He also gave his housekeeper, Leila, a surprise with the box and a ticket to visit her family.
    His goal through content creation is to bring people together

    Khalid is always spreading love and awareness about serious issues through his content. By also running a Facebook group entitled ‘Khalid’s World Group’, participating members are encouraged to share their experiences and see how they can help each other accordingly.
    Khalid Al Ameri has a Scottish mother

    Having grown up in a multicultural household, Khalid is half Emirati, half Scottish. Having grown up in the UAE, he sees himself as “100 per cent Emirati”.
    “My mother is British and I love her – however, I am 100 percent Emirati. It is all I have ever known; it’s the country I love and work for every day. So how different am I? I don’t think I’m that different at all.”
    He reached new heights in his career

    With a large demographic outside of the UAE, Khalid has garnered a massive following over the years. His comedic content, coupled with a social message is well appreciated. He recently crossed 4 million subscribers on his YouTube channel, which is a massive achievement for any content creator.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Instagram @khalidalameri More

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      Internet trends of 2024: From ‘brat summer’ to ‘very demure’

      by

      Life

      by Ruman Baig
      6 seconds ago

      Okay, Gen Z, hold onto your hats (or, more likely, your wired earphones). If you’re a millennial trying to navigate the ever-shifting landscape of internet trends, you’re probably feeling a bit like a dinosaur trying to understand TikTok. Don’t worry, we’ve got your back. Let’s dive into the world of “very demure, very mindful” and “brat summer” trends, and try not to accidentally use a Gen Z slang term that’s already outdated.
      Brat Summer: More Than Just a Trend

      Charli XCX’s “Brat” album has been a cultural phenomenon this summer, not only topping charts but also igniting a viral trend known as “brat summer.” This trend isn’t just about a specific fashion style or a carefree attitude; it’s a reflection of a generation’s desire for authenticity, expression, and a bit of chaos.

      The “brat” look is a distinctive blend of edgy Y2K fashion and refined elegance. Think low-rise jeans, crop tops, and statement accessories, all with a touch of sophistication. But Brat Summer goes beyond just the clothes. It’s about embracing a certain mindset – a carefree, bold, and unapologetic spirit.

      In a TikTok interview, Charli XCX explained the essence of being a “brat” in simple terms: “You’re that girl who is a bit messy and loves to party and maybe says dumb things sometimes. She’s honest, blunt and a little bit volatile. That’s brat.”The lyrics of her song “Mean Girls” encapsulate this attitude perfectly, making it one of the standout tracks of the album.   

      Very Demure, Very Mindful: A New TikTok Trend

      The days of “brat Summer” are over. A new ethos has taken over TikTok, and it’s the complete opposite of Charli XCX’s party-girl persona. Now, it’s all about being “very demure, very mindful.”

      So, what does it mean to be demure? According to Lebron, it’s about being modest, considerate, and mindful of others. It’s about presenting yourself in a way that is respectful, elegant, and understated.

      Lebron stated in one TikTok. “The way I came to the interview is the way I go to the job. A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma. Not demure.”

      The “very demure, very mindful” trend is a refreshing change from the chaos and drama that often dominate social media. It’s a reminder that sometimes, the most elegant and effective approach is to be simply demure.

      @jlo

      Very demure … very mindful
      ♬ original sound – JLO

      Other Notable Trends

      “Quiet Luxury”: This trend celebrated understated elegance and wealth, with a focus on timeless pieces and high-quality materials.
      “Old Money Aesthetic”: Similar to “quiet luxury,” this trend embraced a classic, preppy style with a focus on heritage brands and traditional tailoring.
      “Cottagecore”: This trend romanticized rural life, with a focus on cozy interiors, nature, and DIY projects.
      “Goblincore”: This trend embraced the dark and mysterious, with a focus on folklore, fantasy, and the natural world.

      The Influence of Trends on Social Media
      These trends have had a significant impact on social media platforms. They have shaped the content we see, the conversations we have, and even the way we perceive ourselves and the world around us. Some argue that trends can be harmful, promoting unrealistic beauty standards, encouraging materialism, or fostering a culture of negativity. Others believe that trends can be a positive force, bringing people together, inspiring creativity, and sparking important conversations.
      What Should We Make of It All?
      Ultimately, it’s up to each individual to decide how they want to engage with internet trends. While it’s important to be aware of the potential negative consequences, it’s also essential to recognize the positive aspects of these trends. They can be a source of entertainment, inspiration, and connection. The key is to use trends mindfully and critically, and to remember that they are just a temporary phenomenon.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images:  Instagram @charli_xcx More

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      in lifestyle and culture

      Recap of internet trends in 2024: From brat summer to being demure

      by

      Life

      by Ruman Baig
      48 seconds ago

      Okay, Gen Z, hold onto your hats (or, more likely, your wired earphones). If you’re a millennial trying to navigate the ever-shifting landscape of internet trends, you’re probably feeling a bit like a dinosaur trying to understand TikTok. Don’t worry, we’ve got your back. Let’s dive into the world of “very demure, very mindful” and “brat summer” trends, and try not to accidentally use a Gen Z slang term that’s already outdated.
      Brat Summer: More Than Just a Trend

      Charli XCX’s “Brat” album has been a cultural phenomenon this summer, not only topping charts but also igniting a viral trend known as “brat summer.” This trend isn’t just about a specific fashion style or a carefree attitude; it’s a reflection of a generation’s desire for authenticity, expression, and a bit of chaos.

      The “brat” look is a distinctive blend of edgy Y2K fashion and refined elegance. Think low-rise jeans, crop tops, and statement accessories, all with a touch of sophistication. But Brat Summer goes beyond just the clothes. It’s about embracing a certain mindset – a carefree, bold, and unapologetic spirit.

      In a TikTok interview, Charli XCX explained the essence of being a “brat” in simple terms: “You’re that girl who is a bit messy and loves to party and maybe says dumb things sometimes. She’s honest, blunt and a little bit volatile. That’s brat.”The lyrics of her song “Mean Girls” encapsulate this attitude perfectly, making it one of the standout tracks of the album.   

      Very Demure, Very Mindful: A New TikTok Trend

      The days of “brat Summer” are over. A new ethos has taken over TikTok, and it’s the complete opposite of Charli XCX’s party-girl persona. Now, it’s all about being “very demure, very mindful.”

      So, what does it mean to be demure? According to Lebron, it’s about being modest, considerate, and mindful of others. It’s about presenting yourself in a way that is respectful, elegant, and understated.

      Lebron stated in one TikTok. “The way I came to the interview is the way I go to the job. A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma. Not demure.”

      The “very demure, very mindful” trend is a refreshing change from the chaos and drama that often dominate social media. It’s a reminder that sometimes, the most elegant and effective approach is to be simply demure.

      @jlo

      Very demure … very mindful
      ♬ original sound – JLO

      Other Notable Trends

      “Quiet Luxury”: This trend celebrated understated elegance and wealth, with a focus on timeless pieces and high-quality materials.
      “Old Money Aesthetic”: Similar to “quiet luxury,” this trend embraced a classic, preppy style with a focus on heritage brands and traditional tailoring.
      “Cottagecore”: This trend romanticized rural life, with a focus on cozy interiors, nature, and DIY projects.
      “Goblincore”: This trend embraced the dark and mysterious, with a focus on folklore, fantasy, and the natural world.

      The Influence of Trends on Social Media
      These trends have had a significant impact on social media platforms. They have shaped the content we see, the conversations we have, and even the way we perceive ourselves and the world around us. Some argue that trends can be harmful, promoting unrealistic beauty standards, encouraging materialism, or fostering a culture of negativity. Others believe that trends can be a positive force, bringing people together, inspiring creativity, and sparking important conversations.
      What Should We Make of It All?
      Ultimately, it’s up to each individual to decide how they want to engage with internet trends. While it’s important to be aware of the potential negative consequences, it’s also essential to recognize the positive aspects of these trends. They can be a source of entertainment, inspiration, and connection. The key is to use trends mindfully and critically, and to remember that they are just a temporary phenomenon.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images:  Instagram @charli_xcx More

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      in lifestyle and culture

      5 facts to know about Emirati content creator Khalid Al Ameri

      by

      Life

      by Sarah Joseph
      27 mins ago

      Emirati content creator Khalid Al Ameri is an avid storyteller.
      Having cultivated an impressive online following for himself over the years, Khalid Al Ameri has shared many important messages with his audience.
      Some of his most popular videos are about growing up in a multicultural household, his mother is from the UK and his father is Emirati, his son’s autism, sharing an insight into how the UAE handled the COVID-19 pandemic.
      Delving behind the lens of the camera, here’s a few facts you may not know about this hugely popular content creator.
      He completed his MBA at Stanford University

      After having graduated from high school at the American International School in Abu Dhabi, Khalid, later on went to complete his MBA at Stanford University in Business Administration. However, he discovered his passions lay elsewhere in storytelling. Doing a complete 180 from his MBA, Khalid moved into the journalism field and eventually landed a role as CNN’s Middle Eastern Correspondent.
      He’s known for his selfless acts

      From volunteering in schools around the world as part of Dubai Cares’ imitative to performing good deeds around the country. Khalid is known for spreading positivity and awareness through his selfless acts, including earlier last year when he took a video on YouTube explaining the concept of a Balikbayan box, where several household items are sent back home on behalf of residents of the Philippines. He also gave his housekeeper, Leila, a surprise with the box and a ticket to visit her family.
      His goal through content creation is to bring people together

      From laying emphasis on co-existing without conflict to sharing experiences that encourage one another, Khalid is always spreading love and awareness about serious issues. By also running a Facebook group entitled ‘Khalid’s World Group’, participating members are encouraged to share their experiences and see how they can help each other accordingly.
      He has a Scottish mother

      Having grown up in a multicultural household, Khalid is half Emirati, half Scottish. However, having grown up in the UAE, holding a UAE passport and having worked for UAE Government entities, he sees himself as “100 per cent Emirati”.
      In a column for The National, he said, “My mother is British and I love her – however, I am 100 percent Emirati. It is all I have ever known; it’s the country I love and work for every day. So how different am I? I don’t think I’m that different at all.”
      He reached new heights earlier this year

      Having garnered a massive fan base from making lighthearted and humorous videos with his wife Salama, the couple reached new heights (quite literally) at the beginning of this year. In January of this year, Khalid announced the exciting news that he and Salama had “TikTok’d [their] way to the Burj Khalifa” to his 1.2 million followers.
      “Can’t believe it,” he said of the opportunity. “Thank you [TikTok Arab creators] for the incredible opportunity and all of the support you have given our work, we are so excited for the year ahead and all the stories we are going to tell together.”
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Instagram @khalidalameri More

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      5 interesting things to know about Emirati content creator Khalid Al Ameri

      by

      Life by Sarah Joseph 2 hours ago Emirati content creator Khalid Al Ameri is an avid storyteller. Having cultivated an impressive online following for himself over the years, Khalid has shared many important messages with his audience. Some of his most popular videos are about growing up in a multicultural household, his mother is from the UK and his father is Emirati, his son’s autism, sharing an insight into how the UAE handled the COVID-19 pandemic and the story of his wife, Salama Mohamed’s skin condition vitiligo. Delving behind the lens of the camera, here’s a few facts you may not know about this hugely popular content creator. He completed his MBA at Stanford University After having graduated from high school at the American International School in Abu Dhabi, Khalid, later on went to complete his MBA at Stanford University in Business Administration. However, he discovered his passions lay elsewhere in storytelling. Doing a complete 180 from his MBA, Khalid moved into the journalism field and eventually landed a role as CNN’s Middle Eastern Correspondent. He’s known for his selfless acts From volunteering in schools around the world as part of Dubai Cares’ imitative to performing good deeds around the country. Khalid is known for spreading positivity and awareness through his selfless acts, including earlier last year when he took a video on YouTube explaining the concept of a Balikbayan box, where several household items are sent back home on behalf of residents of the Philippines. He also gave his housekeeper, Leila, a surprise with the box and a ticket to visit her family. His goal through content creation is to bring people together From laying emphasis on co-existing without conflict to sharing experiences that encourage one another, Khalid is always spreading love and awareness about serious issues. By also running a Facebook group entitled ‘Khalid’s World Group’, participating members are encouraged to share their experiences and see how they can help each other accordingly. He has a Scottish mother Having grown up in a multicultural household, Khalid is half Emirati, half Scottish. However, having grown up in the UAE, holding a UAE passport and having worked for UAE Government entities, he sees himself as “100 per cent Emirati”. In a column for The National, he said, “My mother is British and I love her – however, I am 100 percent Emirati. It is all I have ever known; it’s the country I love and work for every day. So how different am I? I don’t think I’m that different at all.” He reached new heights earlier this year Having garnered a massive fan base from making lighthearted and humorous videos with his wife Salama, the couple reached new heights (quite literally) at the beginning of this year. In January of this year, Khalid announced the exciting news that he and Salama had “TikTok’d [their] way to the Burj Khalifa” to his 1.2 million followers. “Can’t believe it,” he said of the opportunity. “Thank you [TikTok Arab creators] for the incredible opportunity and all of the support you have given our work, we are so excited for the year ahead and all the stories we are going to tell together.” – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Instagram @khalidalameri More

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      Vision and Voice: TikTok unlocks social media evolution and innovation potential

      by

      What drives the future of social media? Emirates Woman taps TikTok General Manager of Operations – Middle East, Turkey, Africa, Pakistan and South Asia, Kinda Ibrahim, to unlock social media’s evolution and innovation potential. What do the first 30 minutes of your day look like, your morning routine? I start my day at 6am with a quick coffee, followed by a morning exercise routine that I like to switch up every once in a while. Afterward, I go back home for a nutritious breakfast while catching up on the news. This routine not only energises me but also sets a positive tone for a productive workday. Tell us how you got your start in the industry. From the outset, my passion for technology was evident. Supported with an undergraduate degree in computer science, I embarked on a career in programming and development. While pursuing my MBA, I seamlessly transitioned into the realm of business, maintaining a strong connection with technology. My journey led me through diverse roles in analytics, project management, business operations, and partnerships within prominent tech companies across North America and the Middle East – including influential names like IMS Health, Yahoo, Microsoft, Twitter, and most recently, TikTok. How does your role impact innovation and tech at TikTok? The region is a vibrant hub of creativity, and TikTok’s phenomenal success in the market mirrors the enthusiastic embrace of a platform that provides a unique and positively engaging space for creativity. Since assuming the role of General Manager, I’ve been inspired by the incredible diversity, innovation, and expansive reach of TikTok in the region. In my role, I spearhead the localisation and implementation of our cutting-edge features that resonate with the diverse user base in the Middle East, Turkey, Africa, Pakistan, and South Asia. By collaborating with partners and talents, understanding regional cultural nuances, and fostering partnerships with key stakeholders, I ensure that TikTok remains at the forefront of technological advancements in the region. I am thrilled to lead a dynamic team as we continue to enhance and evolve TikTok’s presence in the region. How has the Middle East region changed in terms of interacting with TikTok – has there been a shift in the way content is consumed? The Middle East region has witnessed a notable transformation in its interaction with TikTok, reflecting a shift in content consumption patterns. Short-form content has become increasingly popular, with a focus on engaging elements such as humour, personal anecdotes, and emotional resonance, offering a more immersive and entertaining experience for users. There has been a discernible surge in content consumption across diverse categories including Entertainment, Lifestyle, Education, Music, Sports, and Gaming. Users are actively engaging with content formats like recommendations and reviews, daily life snippets, tips and tricks, as well as the creation and sharing of memes and skits. This evolving landscape underscores the platform’s versatility and its ability to cater to a wide range of interests, making TikTok a dynamic hub for diverse and engaging content experiences in the Middle East. “Our commitment is to continually illustrate how TikTok is revolutionising the content landscape and democratising content creation by tapping into the strength of its diverse and authentic community.” How do you aim to drive the platform forward in the region? TikTok’s remarkable success in the region motivates me to further cultivate and enhance this achievement. With more than 1 billion people around the world who now come to TikTok every month to be entertained, TikTok has become a go-to platform for entertainment. Our commitment is to continually illustrate how TikTok is revolutionising the content landscape and democratising content creation by tapping into the strength of its diverse and authentic community. Functioning as a dynamic cultural hub, the platform connects individuals from various backgrounds, experiences, and communities. TikTok not only facilitates creative expression but also propels global discovery, empowering creators on a worldwide scale. What distinguishes TikTok is its unique ability to provide entertainment while nurturing a gratifying sense of community. Through its inventive strategies, TikTok has reshaped the global and inclusive dimensions of entertainment consumption. A prime example is TikTok’s role as a central hub for originating viral cultural trends, spanning music, fashion, beauty, comedy sketches, recipes, and the discovery of emerging talents. TikTok holds the power to propel these trends into the mainstream, opening doors for opportunities in the entertainment industry for regional talents. Community is at the core of TikTok. How does the company approach innovation to ensure the content is fresh and engaging? The TikTok community is at the heart of everything we do, and we are keen to constantly provide them with opportunities to amplify their voices and enable them to be a positive force of change in society. We are a platform that nurtures creative, authentic and positive content communities which are diverse in age, culture and geography, and allows everyone to have a voice. The beauty of TikTok is that there are trends and communities emerging constantly, such as #BookTok where users share reviews and recommendations of their favourite books, #WhereToVisit acting as personalised city tour guide from the TikTok community, #WhatToWatch an Entertainment Hub featuring recommendations, reviews and their reactions on the top movies and series from our community and leading streaming platforms, #TikTokCookbook for our at-home chefs. We also have a robust localisation strategy to encourage users to create content relevant to their local cultures and trends. Our operations teams ensure TikTok provides the best community support for creativity and discovery for our local users in Arabic. How do you view the future of TikTok and how do you see the use of social media evolve in the next 5 to 10 years? With the world constantly changing and the rapid evolution of technology, it’s hard to say how digital platforms and social media will evolve in the coming years. However, it is certain that TikTok will persist in reshaping the landscape of entertainment by leveraging the strength of its diverse and authentic community. Through its innovative strategies, TikTok has revolutionised the global and inclusive nature of entertainment consumption, a trend that is poised to strengthen further. The platform’s influence extends to mainstream recognition, offering significant opportunities for creators in the entertainment industry. With social media use at an all-time high, what type of content stands out to you? For me, content that really stands out to me is authentic. The TikTok community has created a new global language around video and sound, not just text, by sharing authentic stories, thoughts and experiences with each other. The creativity and authenticity that lives on TikTok cannot be replicated or found anywhere else. This is The Tech Issue – what technology has been a game changer in your life and how so? The game changer in my life has undoubtedly been the integration of smartphones and connectivity, along with the subsequent rise of online platforms. This technological duo has transformed the way we access information, democratising content consumption and providing a voice to everyone. The instant availability of information on our smartphones has reshaped communication dynamics, turning these devices into gateways to a vast digital world. Online platforms, in turn, have broken down traditional barriers, allowing individuals from diverse backgrounds to share their perspectives and contribute to a more inclusive and interconnected global conversation. This seamless integration of technology has not only accelerated information flow but has empowered individuals to actively shape the narrative, marking a significant shift in how we interact with and contribute to the world around us. February’s – The Tech Issue with Christiana Maxion  – Download Now – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied More

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      14 useful gems to instantly *add to cart* from Amazon

      by

      Life

      by Sarah Joseph
      15 mins ago

      VIEW GALLERY/ 14 IMAGES
      The popular retailer has become home to a myriad of useful products that work as the perfect life hack.
      Whether you’re looking to spruce up your interiors or simply purchase a useful gift for your best friend Amazon has it all. With an overwhelming selection of items, finding the most useful items can become a daunting task.
      Whether a TikTok trend, recommendation from a friend or a desire to spruce up your interiors led you to the website, finding investment-worthy goods to last for a long time has never been easier and to narrow it down we’re here to help.
      Set to revolutionise your daily routine, these must-own products, be it beauty-related or kitchen appliances, can add a little twist making each task much more enjoyable.
      As its massive inventory has a wild variety of items varying from gadgets, practical wares and bathroom organizer items to an ice maker, the options are endless.
      So, here’s a sneak peek into our Amazon Cart to inspire you for your next bulk order.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied More

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      TikTok’s Kinda Ibrahim on amplifying women and utilising the platform’s impact

      by

      Life

      by Camille Macawili
      47 mins ago

      Kinda Ibrahim, Regional General Manager of Operations and Marketing at TikTok, speaks to Emirates Woman passionately about the platform’s significance, her vision for the platform in the region, and her approach to amplifying strong women.
      What do the first 30 minutes of your day look like, your morning routine?
      I am an early riser. I am usually up by 6:00 am. My morning starts with a quick coffee, then doing some form of exercise (it varies). I then come back home to have breakfast, read and watch the news, and start my work day.
      Tell us how did you get your start in the industry.
      I kind of knew early on that I wanted to get into tech. My undergraduate degree was in computer science, and the first few roles I took were in programming and development. I slowly transitioned into business while I was completing my MBA but I stayed very close to tech. I held roles in analytics, project management, business operations, and partnerships in tech companies in North America and Middle East, such as Yahoo, Microsoft, Twitter and most recently, TikTok.
      What is your approach to leadership and how do you ensure these values filter down through the company?
      My leadership style has evolved over the years as I  have been managing teams for almost 15 years. My role as a leader is essentially to remove obstacles and help my team succeed and I  best describe it as a combination of coaching and democratic style. 
      How have you found social media has supported your own personal growth?
      Discovery and #LearnOnTikTok have allowed me to easily gain insightful information and learn new things, while also expanding my horizons into topics I didn’t even know I was interested in! From learning quick tricks in Excel sheets to understanding human psychology, to quick baking recipes and breathing techniques and the list goes on and on!

      How do you see TikTok and the use of social media evolve in the next 5 to 10 years?
      With the world constantly changing and the rapid evolution of technology, it’s hard to say how digital platforms and social media will evolve in the coming years.
      I know for sure that we’ll continue to showcase how TikTok is redefining entertainment by harnessing the power of a diverse and authentic community. It’s a platform where culture thrives, connecting people from different experiences, cultures, and communities.
      TikTok fuels discovery and empowers creators worldwide, providing a space for creative expression. What sets TikTok apart is its ability to entertain while fostering a rewarding sense of community. Through its innovative approach, it has transformed the way people experience and engage with entertainment in a truly global and inclusive manner, and I believe this will only continue to go from strength to strength. 
      Something I’m very excited about is the launch of Series, which we just announced, an extension of our continued commitment to providing a range of monetization opportunities that reflect the diversity of our global creator community. The feature is currently in its early phase and only available to select creators in select regions including MENA and we’ll be listening closely to our community for feedback to iterate and further enhance the feature and make it available more widely to more creators in the coming months.
      How do you aim to drive the platform forward in the region?
      One of the most important things for me at TikTok is our community, it’s truly at the heart of everything we do. Myself and the team are keen to constantly provide them with opportunities to amplify their voices and enable them to be a positive force of change in society. We are a platform that nurtures creative, authentic, and positive content communities which are diverse in age, culture, and geography, and allow everyone to have a voice.
      We also have a robust localization strategy to encourage users to create content relevant to their local cultures and trends. Our operations teams ensure TikTok provides the best community support for creativity and discovery for our local users in Arabic, and we will continue to do so.
      How do you drive women empowerment in your field?
      We have initiatives to help empower women. For example, in celebration of International Women’s Day earlier this year, we showcased the inspiring and remarkable #WomenofTikTok community in an exhibition at Al Serkal’s Le Guepard digital gallery, allowing visitors to join in celebrating the amazing Women Who Will who continue to make a positive impact on the global TikTok community and beyond through their creativity, passion, and advocacy.
      We also have the #WomenofTikTok community, which has garnered over 3 billion views globally, and brings together a diverse group of women changemakers, pioneers, leaders, and allies who are using their voices to break barriers, gender stereotypes and advance women’s equity every day.  From popular hashtags such as #WomeninSTEM (over 3 billion views) and #WomeninSports (over 1 billion views), to women entrepreneurs and small business owners who use TikTok to start and grow a business, to women activists dedicated to enhancing women empowerment and gender equality, #WomenofTikTok are supporting and connecting with one another.
      What are the different verticals that are generating views from the region – and how can we use it #IRL?
      Some of the most popular verticals in the region include #BookTok which has amassed over 2 billion views in the region over the last 6 months, where users share reviews and recommendations of their favorite books; #WhereToVisit which has had 541 million video views in the last 6 months, which acts as personalised city tour guide from the TikTok community; #WhatToWatch an entertainment hub featuring recommendations, reviews and their reactions on the top movies and series from our community and leading streaming platforms; #TikTokCookbook for our at-home chefs.
      With social media use at an all-time high, what type of content stands out to you?
      For me, content that really stands out is authentic content. The TikTok community has created a new global language around video and sound, not just text, but by sharing authentic stories, thoughts, and experiences with each other. The creativity and authenticity that lives on TikTok cannot be replicated or found anywhere else.
      Have you had any mentors along the way and if so, what knowledge did they impart?
      I have been very lucky to have many mentors along the way and I owe a lot of the success that I have to them. From pushing my limits that I did not know I had, to coaching me on topics such as communications, leadership, building alliances and stakeholder management — they have had a huge impact on my career. It is my time now to pay it forward and help people succeed and achieve their career objectives.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied by TikTok More

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      Here’s why the Selena Gomez vs. Hailey Bieber narrative needs to end

      by

      Lifestyle

      by Ruman Baig
      4 hours ago

      It’s 2023, how are women still pitting womnen against each other over issues so trivial, that should have been best left in high-school.
      Unless you’re living under a rock, you must be aware of the whole scoial media drama between Hailey Beiber and Selena Gomez — orchestrated by unhappy people on the internet. While the latest edition of this tomfoolery may have begun in February, the real catty narrative around Hailey and Selena have been doing the rounds since the former married Justin Bieber in 2018, six months after his reported breakup with Selena. Ever since, everything the two women do — right from posting a song on their personal IG stories to writing a slightly vague caption, everything is turned into a planned dig by theory makers on Instagram and TikTok.

      While the ladies have reportedly mentioned under various platforms that there’s no bad blood between the two — netizens cannot seem to let the two women live in peace. Back in 2022, Selena and Hailey even publically posed together for a photo op, in an attempt to put the past behind at the Academy Museum Gala. And for a fleating moment, both beauty entrepreneurs could breathe a sigh of relief.
      Cut to a month ago, the Rare Beauty founder posted about accidentally overlaminating her brows. On the same day, Kylie Jenner shared a video of herself and Hailey on FaceTime highlighting their eyebrows, which was instantly translated as an attack on the singer. TikToker Nuha, @devotedly.yours, shared her theory and left the internet in a frenzy. Both Selena and Kylie resorted to comment on this absurd theory. “This is reaching,” wrote Jenner, “U guys are making something out of nothing. This is silly,” selena backed the reality star with her comment on the same TikTok.

      @devotedly.yours Replying to @its_alexhilton Half asleep making this but @piamia’s latest video says a lot without saying a single thing #selenagomez ♬ Calm Down – Rema & Selena Gomez

      Despite the invidual involved in the supposed fued clearing the air, fans of both parties continued to vandalize their social media with hateful comments, Hailey more than Selena. Things grew even more tensed when online hate started picking up heat in real life. Recently, at a Justin Bieber concert, the crowd heckled him by chanting “Fuck Hailey Bieber” leaving the singer and his wife in complete dismay.
      Amidst the chaos, Selena took a break from social media, dethroned kylie Jenner as the most followed women on Instagram and then came back to regular programming, posting about the filming of her show. But the bitter fans apparently weren’t done berating Mrs. Bieber on her behalf. The online bullying progressed to death threats for the Canadian singer’s wife and the two women had to yet again take a stand for each other publically.

      On 24th March, 2023, Selena shared an Instagram story almost pleading her followers to leave Hailey alone. In the said story, she wrote, “Hailey Bieber reached out to me and let me know that she has been receiving death threats and such hateful negativity. This isn’t what I stand for.”
      Following her statement, Hailey posted, “I want to thank Selena for speaking out, as her and I have been discussing the last few weeks how to move past this ongoing narrative between her and I. The last few weeks have been very hard for everyone involved and millions of people are seeing so much hate around this which is extremely harmful.”
      Hailey and Selena’s official statements

      After this, they may just have to come out in the open and sign a peace treaty for the people to finally let them move one. In this entirely fabricated chaos, one can visibly see how easy it is to keep a triangle involving two women go on for so long. Ever since time immemorial, celebrities have been dating, breaking up and then dating ex partners of other celebrities. While men are seldom in the limelight for choosing a happily ever after with one half of a popularly shipped couple, female celebrities cannot seem to see the end of it. Both women in this situation are highly accomplished and are constantly striving to grow in their space, while allowing other women to do the same. Yet, they cannot catch a break about a decison in their lives involving the same man.
      Even if any of the fan cooked up theories held any semblence of truth, does a sketchy comment or a shade-throwing IG story deserve a death threat in reaction? I don’t think so. Celebrity or not, no women needs to be answerable for her personal choices, irrespective of public opinion. It is about time we go back to treating social media like a space to harbour community spirit, instead of using it as a false court of law where the general public writes a death sentence for any one and everyone they don’t agree with.
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