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      Vision and Voice: Meta unlocks social media evolution and innovation potential

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      What drives the future of social media?Emirates Woman taps Meta’s Group Director FMCG, Luxury, Retail & E-Commerce (MENA), Anna Germanos, to unlock social media’s evolution and innovation potential.What do the first 30 minutes of your day look like, your morning routine?My day begins with a glance at my phone, catching up on messages from friends and family sent overnight, and reading the latest headlines. The morn- ing hustle then begins – waking the kids up and preparing them for school, a daily marathon of its own. I drop them at the bus and hit the gym at 7am at least three times a week. The 7-8am hour is my only time for fitness.Tell us how you got your start in the industry.My journey in Consumer & Retail began with an internship at Booz & Company during my MBA year. I found myself captivated by industries closely connected to consumers, leading me to focus the rest of my consulting career on consumer and retail projects across the MEA region. In 2017, an opportunity presented itself in Google’s consumer team. Leveraging both my industry expertise and engineering background, I made the transition into the tech sector. Since then, I’ve been advising global and regional clients in Consumer, Retail, E- commerce, and Luxury on their digital marketing transformation journeys.Anna Germanos, Group Director FMCG, Luxury, Retail & E-Commerce (MENA) at MetaHow does your role impact innovation and tech at Meta?In my role at Meta, I directly engage with consumers and advertisers, translating their needs into actionable insights which helps bridge the gap between user requirements and our product teams. These insights also play a pivotal role in shaping Meta’s innovation roadmap, ensuring our products resonate with a diverse regional audience. I also oversee the adaptation of innovations to specific markets, leveraging local nuances for maximum impact. Naturally, any innovation undergoes rigorous testing before its global launch, and in our region, advertisers frequently participate in testing alphas and betas, which help shape the end-product development.“Innovation is also about making our technologies accessible to users of all backgrounds and abilities.”What are the key goals to lead the change in terms of innovation in the tech industry?Ultimately, innovation has to be centered around people. Everything we do at Meta is about breaking down barriers and connecting people, empowering them to create. The concept of the metaverse, for example, underscores the ability to facilitate profound connections through social presence and natural interactions using voice, facial expressions and gestures. Innovation is also about making our technologies accessible to users of all backgrounds and abilities. Whether through advancements in virtual and augmented reality or improved accessibility features, our goal is to ensure that everyone can participate in the digital revolution.How has the Middle East region changed in terms of interacting on Meta platforms – has there been a shift in the way content is consumed?There has been a noticeable shift in content consumption globally and our region is not an exception. It would come as no surprise that there has been a steady rise in the consumption of short-form video content, such as Reels, across all platforms. For instance, people spend more than half their time on Facebook and Instagram watching videos. As we have moved almost entirely to mobile first, when it comes to social media, brevity and shareability has become key. We are also seeing creators explore new frontiers through the use of AR and VR, experiment with new formats and tools, and find new ways to monetise their work. Another big shift is the growth of e-commerce on social media. While people have been using our apps to buy and sell things for years, the integration of e-commerce tools such as shoppable posts and branded content tools on Instagram, Facebook Marketplace, live shopping, product stickers and integrated chatbots for customer support has made the experience more natural and seamless. E-commerce in MENA is projected to reach $50 billion by 2025, 1.7x from 2021 with KSA and UAE leading.How do you aim to positively drive the platforms forward in the region?The Middle East is a hub of immense potential, both creatively and in the business realm, and we are enthusiastic about deepening our collaborations with regional partners to expedite the development of the local ecosystem. We are deeply invested in amplifying the influence of the vibrant local creator community in the region – a community rich in talent and diversity. Initiatives like Creators of Tomorrow, Creator Lab, and locally flavoured campaigns are a launchpad that celebrate these talents and we aim to continue this momentum. We’re also constantly expanding on ways creators can monetise their content on our platforms. As our creator community thrives, so do the opportunities for brands and advertisers on our platforms. The regional success stories are compelling; brands leveraging our platforms have witnessed a substantial boost in ad effectiveness and sales. For instance, with AI-driven ad solutions, Home Center, a prominent home furnishings retailer in the GCC, experienced a 40% lift in return on ad spend using our tools. Similarly, Level Shoes, a luxury multi-brand footwear retailer in the UAE and KSA, reported a remarkable 92% higher return on ad spend in KSA. In addition to growth, we are dedicated to making our platforms a safer space, especially for minors. We’ve recently announced a new bundle of protections to give teens more age-appropriate experience, and overall, we’ve developed over 30 different tools and resources to support teens and their parents.UX/UI is at the core of Meta. How does the company approach digital innovation to ensure the content is fresh and engaging?We want to make the most of people’s time, and we believe personalisation is the way to go about it. We prioritise content that generates authentic interactions and that people seek out and return to on a regular basis. We use a wide variety of AI algorithms to ensure users get a good mix of staying connected to their close friends, while being engaged with new content relevant to their interests. We do that by analysing different factors including history of interaction, location and the user’s activity to try and predict what they will enjoy the most. Another aspect is giving creators better tools and helpful guides to empower them to engage with their communities and produce trendy, entertaining content. Features like Reel templates, Remix, Collabs and many more are all there to ensure we keep the bar high for quality content on our platforms. We also provide global guides via @creators on Instagram and creators.instagram.com to help creators get inspiration, learn how to best monetise their content, and stay ahead of the curve. Meta is also experimenting with incorporating generative AI post creation elements.Do you believe AI will be the defining technology of our generation or is this a passing trend?While it’s still early days for generative AI, the visible impact it is making leaves us anticipating positive changes across various domains, from business and healthcare to the delivery of public services. Far from being a passing trend, I firmly believe that AI is a transformative force here to stay. For over a decade, Meta has been a trailblazer in AI innovation, utilizing it to curate personalised content and ads for our users while ensuring safer experiences on our platforms. We’ve actively collaborated on over 1,000 open-source AI projects, contributing to the broader AI community. The transformative potential of AI is evident in its application by researchers, accelerating anti-biotic discovery and enabling the creation of detailed MRIs with significantly less raw data. Now, Meta is extending its AI endeavors with the development of new generative AI experiences. These innovations aim to make our platforms more social, more useful, and more immersive, further solidifying AI as a driving force in shaping the technological landscape of our generation.With social media use at an all-time high, what type of content stands out to you?The content that truly resonates with me is usually unique and genuine. I gravitate towards creators and influencers who can either in- spire or entertain me with their authentic passion. I prefer to engage with content that is specialised in a specific genre, rather than spans multiple areas. More broadly, content such as sports, fashion and beauty typically dominate in terms of popularity, followed by music and comedy. However, in our region, cultural events often bring other genres to the forefront, such as food and entertainment shows during Ramadan. I am also very intrigued by the emerging new technology and AI generated content that truly boosts engagement, similar to what Tom Jauncey (@tomjauncey) and Murad Osmann (@muradosmann) are creating on Instagram. Ultimately, content that is crafted with sincerity and passion is the most impactful.This is The Tech Issue – what technology has been a game changer in your life and how so?To me, WhatsApp is a revolutionary tool. Its user-friendly interface allows even the least tech-savvy individuals to connect effortlessly; case in point: my 93-year-old grandma is on WhatsApp! It really simplified my personal life management as a working mother. Professionally too, WhatsApp’s prevalence has expedited tasks, making communication more efficient than other channels. The benefits I’ve reaped in terms of connectivity, time-efficiency, and effectiveness through WhatsApp are immense.February’s – The Tech Issue with Christiana Maxion  – Download Now– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied More

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      Clemence Cazeau on the ways 37x is bridging the gap between art and technology

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      Providing a tech-driven creative space, 37x is a new art concept contributing to redefining the burgeoning digital art scene in UAE.Bridging the gap between digital and contemporary art, the gallery showcases animated and interactive works with innovative technology of sought after names in the field that are influencing a new era of artistic expression.With a passion for the arts, Clemence Cazeau, Director of Arts and Events at 37x, shares her earliest foray into the field and the ways the gallery is aiming to bridge the gap between art and technology.What do the first 30 minutes of your day look like, your morning routine?I start my day by checking my emails and which meetings I have for the day. Then, I do an hour of sport or yoga to start the day with good energy and a strong mindset. Once I reach 37x, I check that the technology in the gallery is up and running. I then meet with my team and go over what needs to be done. We are lucky to have the skills and expertise of the 25 team members of Morningstar Ventures supporting us, however since a large part of the team is located in different countries and time zones, we have to make sure that communication is seamless. Throughout the day, my colleague Sebastien gives tours of the space to visitors, potential collaborators or artists. I also think that personal development is essential and by the end of the day it is important for me to wind down and focus on my personal hobbies.Talk us through your career journey.Coming from a family of art collectors and gallerists, I grew up with the beauty of the art world. After working in several art institutions and graduating from the US, I continued my journey in Dubai. In the past years, I had the chance to grow my network and gather years of experience while working for an auction house and the largest art gallery in the UAE.During the pandemic I created my own, environmentally-friendly fashion brand called Talaiaa, with my sister Elodie, with the goal of creating unique pieces inspired by art, architecture and culture. In 2020, after meeting Danilo S. Carlucci, Founder of Morningstar Ventures, we embarked on the adventure of building 37xDubai – a new concept focusing on bridging art and technology. Today, I use my passion for the art and tech world, team leadership knowledge, and business acumen to manage a space that became more than just a gallery.Was the goal always to start something different in the art and tech space?Yes, without a doubt. Our aim was always focused on showcasing a carefully curated collection of art mixed with digital experiences. 37x Dubai is more than just a gallery, this is why we focus on our web3 membership model, and host events for a wide range of creative events. Especially with Morningstar Ventures’ background we wanted to create the first interactive and immersive art gallery. Furthermore, via educational programmes, activations, private events, and monthly gatherings, 37x Dubai aims to create a global community of digital art and tech enthusiasts. Featured artists will be able to leverage Morningstar Ventures’ and 37x’s network to expand their reach by engaging with other web3 enthusiasts.When did you first conceptualise 37x, and what inspired you to enter the art and tech industry?With a background in the traditional art world, I was very inspired by his idea of creating a new concept that would make an artistic place more interactive and exciting to the public.With this business model, how was this vision received?So far, it has been received positively. We had a successful grand opening with over 300 guests flying in from all over the world as well as experts from different industries. Since the opening in October, we have also been approached by many fashion and luxury brands to host private events in the space. We’ve already hosted a couple of private events, and I must say it’s great to see that industries within and outside of web3 can identify with the gallery’s mission and find something relevant to their brand. We also continue to receive membership applications, which indicates that people are interested in what we are doing and want to join our community.The facilities are simple yet tech-forward. How challenging was it to define what was needed for a superlative fit-out and to execute it?It was, without a doubt, a challenge. With a space like 37x, we rely heavily on technology. For example, when the WiFi is out, your whole gallery doesn’t work, when the power is out, the digital art pieces displayed on the monitors don’t turn. So, when building the space, we focused on quality products that would not only look good but work seamlessly.How is 37x changing the game in terms of art and technology and what have you learned about this world?As a new web3 concept that focuses on merging art and technology, we wanted to ensure that 37x is a place for like-minded people to come together. I think the fact that our members come from so many different industries, such as crypto, web3, art, finance, luxury, and fashion – we have already done a good job of bringing people from both art and technology together. In the future, we also want to focus more on education, specifically around web3 and art. Both industries, though inherently different, can seem a bit daunting to tackle. Often one doesn’t know or struggles to identify where to start when it comes to understanding either web3 or art, we hope to utilise our network to make it a more approachable space.37x adds to Dubai’s growing blockchain and web3 community. Was this the vision from the outset?Yes, it was 37x is backed by Morningstar Ventures, a proprietary investment fund focusing on web3 projects. Because of the expertise of our Founder Danilo, coupled with my expertise in art and the NFT space, we wanted to showcase what capabilities blockchain and web3 have in the wider art world. In the gallery, we have several NFTs that are naturally stored on the Ethereum blockchain and can be purchased with ETH. Furthermore, via various events and brand collaborations with companies from different sectors, we are offering a place where the web3 community can grow.How long did it take to get the business from conception to delivery, and what were your biggest challenges and milestones along the way?From start to finish, I would say almost two years. It’s never easy building a business, that is for sure, but building a physical space and having to think of everything from construction to lighting, to staff, and licenses takes time. So even though the concept was there for a while, the physical execution and opening of the doors to the public took its time and didn’t come without challenges. The main challenge was to develop the initial idea, from its business plan to the architectural drawings, and to communicate with teams speaking different languages.“I’m glad to see that artists have the possibility to track their work and thus be paid the royalties they deserve.”Do you believe AI will be the defining technology of our generation?AI is a very powerful tool and I think that it has a lot of potential to create great things. For example, in the art world, generative art has become all the rage, especially with recent exhibitions in museums such as the MoMA in New York. But like with every new innovation, AI will need to be regulated in order for it to become a tool for the better. If I would have to voice one concern, it’s how we will regulate ownership of the original creator. AI agents have scanned millions and millions of images, texts, and data points, which we are currently free to use. Though this has its benefits, it takes the credit away from the original creators, I think coupled with the power of the blockchain, AI agents can be more regulated in terms of transparency and tracking of where original data is from so that they can be properly credited to the original creator – this will also be instrumental in the art world.This is The Tech Issue – what technology has been a game- changer in your life and how so?Of course, blockchain technology and everything in and around the crypto ecosystem has been a game-changer in my life. It led me to where I am today and was a driving force when creating 37x Dubai. Furthermore, given my background in art, I was also keen to understand how blockchain technology impacted the art world. With the blockchain, I’m glad to see that artists have the possibility to track their work and thus be paid the royalties they deserve. Furthermore, I enjoy and admire every form of art. I’m excited to see how art, technology, and web3 continue to find synergies in the future, as there have already been some great advancements.February’s – The Tech Issue with Christiana Maxion  – Download Now– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied More

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      Everything to know about IVF treatments and the future of fertility

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      Lifeby Sarah Joseph1 hour ago IVF specialist, Dr. Mari Mitrani shares how technology is making an impact.Talk us through your background.I’m a physician scientist with extensive expertise in biological medicine and regenerative approaches to help improve my patients’ quality of life. I am currently the Co-Founder and Chief Scientific Officer of Gattaca Genomics, the most advanced and complete preimplantation genetic testing available for embryos. Previously, I Co-founded Organicell Regenerative Medicine, as well as the American Stem Cell & Anti-Aging Center, a pioneer in Autologous Stem Cell therapy center in South America. I had been recognised as one of the ‘Top 100 Healthcare Leaders’ by IFAH for the COVID-19 therapeutic work, and most recently recognized for “Scientific Excellence” by the Academia Mundial de Terapia Neural Huneke for my contribution to science.Can you expand on what IVF is?Couples that are navigating through the fertility process through IVF (in vitro fertilization) have an option now to test the genetic count of those fertilised embryos. Just a few cells are taken from the embryo and sent to our state-of-the-art laboratory to analyse the gene components of those cells through Next Generation Sequencing (NGS). A final report is sent to the patients IVF doctor and the Genetic Counselor as well.Are there any specific advancements and techniques that have improved success rates?The IVF world has been advancing every year, thanks to hormone therapy to mature multiple eggs, quality/quantity control, embryo monitoring after fertilisation can now be done in a separate environment like a time-lapse embryo imaging system which allows the embryos to be kept in a control environment without disturbing them while the Embryologist receives high-definition images multiple times a day. Genetic testing for these embryos that are ready for implantation has also advanced to allow the experts have more in-depth information about the genetic component and therefore allow the reproductive physician to decide which embryos to implant first. Furthermore, breakthroughs in cryopreservation techniques, like vitrification, have enhanced the preservation and storage of embryos and eggs, offering greater flexibility and success rates for patients.In your opinion, what are some of the most exciting developments or future possibilities in the IVF space.In my field, preimplantation genetic testing (PGT) techniques, such as PGT-A for aneuploidy screening and PGT-M for single gene disorders, has enabled more detailed information for embryo selection. This year, we are launching the next frontier of genetic analysis as we will be able to offer Whole Genome Sequencing, which will allow us to understand in-depth into the embryo’s genetic health. This will be very valuable for identifying many more risks of disease.“Breakthroughs in cryopreservation techniques, like vitrification offer greater flexibility and success rates for patients.”As an advocate for fertility preservation, what options are available for individuals or couples who wish to preserve their fertility for the future?We have clear statistical data referring to maternal age and how it impacts the production of healthy eggs. Understanding that fertility and infertility is so multi-factorial, the one thing we really know is how to act in this specific characteristic. Now we know that after 35 years, women’s egg quality starts deteriorating rapidly year by year, and as a woman who cheers on other women to always pursue their dreams, I would say to always keep this cut-off time in the back of your mind. The possibility of freezing healthy eggs or embryos has a better impact for the future when couples are ready to start their family. Unfortunately, many couples or females wait after this age to start their fertility journey and the doctors and science can only do so much. This is the one thing I would love to keep educating women all over the world about, your chances and decision of having a family in the future is possible if you act early on.Dr. Mari MitraniCan you share any ongoing research or innovative techniques that you are currently involved in or excited about in the field of fertility treatment?Gattaca Whole Genome Sequencing is an embryonic genetic screening which will allow us to understand more in dept the embryos genetic health, this will be valuable for identifying disease risks and therefore a future medical treatment or intervention, if needed. Given the diverse background of our staff, we are utilising artificial intelligence to further analyse and interpret data obtained through genetic testing and further dive on the morphology from time-lapse embryo machines.Are more residents opting for IVF treatments in the Middle East?An executive insight report by L.E.K. Consulting shows that the UAE has the highest infertility rates in APAC (Asia-Pacific) and the Middle East, mainly caused by the high prevalence of diabetes (19 percent as compared to 7percent in the U.K. and 11 percent in the U.S.) and vitamin D deficiency (70 percent as compared to 20 percent in the U.K. and 42percent in the U.S.).What is Genetic Screening and how has this impacted the future of IVF?ll be opting for IVF treatments to further their chances according to the data that has already been recorded.Preimplantation Genetic Testing (PGT) is a genetic screening done in fertilized embryos before they are selected for implantation. PGT is advancing and innovating the fertility space, due to its added value on reporting Aneuploidy, which is the abnormal count of genes present in the embryo which explain a higher rate of miscarriages. NGS is allowing us to read valuable characteristics of embryotic genetic in which we are able to predict and or diagnose genetic disorders and diseases beforehand.This is ‘The Tech Issue’ – how has technology improved your daily life?I think 2024 is a great year for Tech. I’m able to open my car, garage door, pay for my groceries and more just from my phone! Who would’ve thought that this was possible? I can be in a conference call as I drive my electric car to pick up my daughter from her practice. I’m maximizing my productivity as an entrepreneur and excelling at motherhood, keeping track of my daily tasks and with new apps I can ensure I know in which part of my monthly cycle I am on. Last year, we saw women at the pinnacle of their careers and advancing the field in music, films, science, and aerospace, thanks to technology I have no doubt we will keep excelling this year.February’s – The Tech Issue with Christiana Maxion  – Download Now– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied & Feature Image: Instagram @chrissyteigen More

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      Is DNA damage repair possible? Find out from this Dubai-based expert

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      Dr. Sladana Pavlovic, Specialist, Internal Medicine, Medcare Medical Center shares more about the intricacies of DNA Testing and how we can fix defects.What do the first 30 minutes of your day look like, your morning routine?My morning routine typically begins with a peaceful moment of reflection or meditation to set the tone for the upcoming day. I prioritise hydration with a glass of water and a moderate resistance workout to awaken my body. After a nutritious breakfast, I opt to walk to the clinic to amp up on my vitamin D and get my steps count.Talk us through the process of DNA testing and how does it work?Overall, there are several types of DNA or genetic testing. We differentiate between diagnostic DNA testing to identify a suspected mutation causing a specific disease and predictive DNA testing which can comprise prenatal or carrier testing. The process involves a systematic procedure, starting with the collection of biological samples such as blood, saliva or tissue. Extracting DNA entails breaking down cells using specialized chemicals and enzymes, ensuring purification for pristine samples. After nucleic acid isolation, one of the challenges to genomic sequencing methods is the identification of DNA fragments with the same sequence, due to initial preparation of many millions of different sequences with many different DNA pieces. To overcome this problem, the nucleic acid sample is prepared into a “library”—a collection of DNA fragments each with common sequences. During analysis by bioinformatics there is a comparison of the fragments with databases or genetic markers to detect variations or mutations and hence allow interpretation of results, uncover relationships, predispositions or origins. These findings compile into detailed reports, pivotal for forensics, diagnostics, ancestry, and personalided medicine. DNA testing’s advancements have revolutionised genetic understanding, providing critical insights into heritage and health across diverse fields.Stress can increase your biological age – are there any tips to reverse it?Stress significantly accelerates biological aging, impacting both physical and mental health. Yet, lifestyle adjustments offer a potent counterbalance. Mindfulness practices like meditation, yoga, and deep breathing show promise in reducing stress hormones and hence slowing ageing. Simultaneously, regular physical activity not only lowers stress levels but also nurtures cellular health, metabolism, and mental well-being through mood-boosting endorphins. A balanced diet rich in antioxidants, vitamins, and essential nutrients becomes a vital defence against stress-induced free radicals, supporting cellular health and potentially reversing aging effects. Additionally we can add antioxidants in the form of supplements to enhance our dietary intake. Prioritising restful sleep aids cellular repair, countering stress-related wear and tear. Integrating stress management techniques and seeking professional guidance equips individuals with coping strategies, mitigating stress’s impact on biological age and overall well-being.There are millions of DNA pieces in a single drop of blood – tell us more.In a mere droplet of blood, there exist millions of distinct DNA fragments. These microscopic segments encapsulate an individual’s genetic blueprint, offering an expansive reservoir of biological information. Each fragment carries a unique code, contributing to the comprehensive understanding of an individual’s genetic makeup and inherent characteristics. The abundance of these DNA pieces within a single drop of blood facilitates profound analysis, unravelling the complexities and nuances of one’s genetic composition and providing invaluable insights into their traits and predispositions.Dr. Sladana Pavlovic, Specialist, Internal Medicine, Medcare Medical CenterPrime editing is the latest advance in the field of gene editing, which is developing at an incredible pace. – Can this edit DNA?Prime editing, a cutting-edge breakthrough in gene editing, represents a “search and replace” technology with a rapid evolution in the field. This method enables highly precise modifications in genome editing technology that can perform all 12 possible base-to-base conversions, insertions, and deletions by employing a customized Cas9 enzyme coupled with a reverse transcriptase. Its refined approach holds immense promise in rectifying genetic mutations, presenting novel opportunities for addressing a spectrum of genetic disorders and diseases with exceptional precision and efficacy. However, it is a fairly new method which definitely required further scientific research and studies for optimization.Is it possible to fix the DNA damage effects? – tell us more.Repairing DNA damage is feasible through intricate cellular mechanisms like DNA repair pathways. Yet, certain factors affect the effectiveness of repair. The extent and type of damage, environmental exposures (radiation, toxins), and an individual’s age or genetic predisposition influence repair capabilities. Repair mechanisms might fail if overwhelmed by extensive damage or impaired due to aging or genetic mutations. However, advancements in research and technology continually unveil new strategies to enhance repair processes. Understanding these factors and exploring innovative interventions holds promise in improving DNA damage repair, potentially mitigating its effects on genetic stability, and preventing associated health issues.Spending a day in the sun can cause 100,000 DNA defects in each exposed skin cell – what’s the best way to take precaution?Shielding skin from excessive UV light exposure is crucial. Employing broad-spectrum sunscreen with a high SPF with two hourly reapplication is one of the easiest and most effective ways to prevent sun damage. Protective clothing and avoidance of high UV exposure during peak sun hours are additional measures generally recommended. Regular and sufficient hydration is also considered very effective to aid skin health. Seeing a dermatologist annually for a skin check-up is a major factor in preventing malignant course of skin changes and early skin cancer detection. A combination of these precautions significantly reduces DNA damage risks caused by sun exposure, safeguarding skin cells from the harmful effects of UV radiation and decreasing the likelihood of long-term skin damage and mutations.What are the innovations in DNA testing – how has this grown over the years?Innovations in DNA testing have surged, evolving from early techniques like PCR to advanced methods such as next-generation sequencing (NGS) and CRISPR-based technologies. NGS enables faster, cost-effective whole-genome sequencing, revolutionizing research, and diagnostics. CRISPR offers precise gene editing, promising therapeutic breakthroughs. Miniaturization and automation streamline processes, enhancing efficiency. Moreover, AI integration expedites data analysis. Over the years, DNA testing has transcended boundaries, expanding applications in medicine, forensics, agriculture, and personalised health, fostering a profound impact on diverse fields, and shaping the future of genetic exploration.Are more people in the UAE testing their DNA – how has the curiosity grown over the years.The interest in DNA testing has seen a notable rise in the UAE over the years. Factors like increased awareness, advancements in technology, increased focus on health and a growing curiosity about ancestry have propelled this trend. The availability of direct-to-consumer DNA testing kits has made it more accessible to individuals, fostering curiosity about genetic heritage, predispositions to diseases, and personalized health insights.This is ‘The Tech Issue’ – how does technology help you improve your daily life?Technology enhances daily life through connectivity, efficiency, and convenience. Communication tools like smartphones and social media foster instant connections worldwide. The biggest advantage undeniably is the access to infinity learning platforms and access to vast information. Being a doctor I would like to emphasize telemedicine which has offered us an opportunity to monitor patients in remote areas, adjust therapy plans and hence reduce hospitalisation rates. Overall, technology catalyses convenience, connectivity, and productivity, transforming routines and enabling a more connected, efficient, and versatile lifestyle for individuals across diverse spheres of daily life.February’s – The Tech Issue with Christiana Maxion  – Download Now– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied More

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      Fazza tests Dubai’s new self-driving taxis

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      Life

      by Sarah Joseph
      2 hours ago

      His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai tried out Dubai’s latest innovative self-driving taxi that’s all set to launch.
      As a means to contribute to the emirate’s growing technology, this smart mechanism had Sheikh Hamdan experience the new Self-Driving transport that’s ready to make a difference in the smart mobility sector sphere.
      Known to constantly be at the helm of innovation, Dubai’s newly launched systems are always tried out by Fazza and this morning was no different. Dubai’s Crown Prince casually shared a series of stories on his Instagram stories to his 16.1 million followers.

      The video even shared snippets of what the technology will entail including how the vehicle slows down as it passes by a school zone and even the cones detected on the automatic screen, showcasing every element on the road for utmost safety.
      Keeping this in mind, Dubai will soon become the first non-US city to commercialise Cruise self-driving cars. By 2030, the RTA seeks to deploy 4,000 autonomous vehicles making it ahead of the curve, when it comes to innovation.

      I attended the opening of the Dubai World Congress for Self-Driving Transport, and honoured the winners of the Dubai World Challenge. Featuring 2,000 international participants, 53 speakers and 40 exhibitors, the congress is the first event of its kind in the Middle East. By… pic.twitter.com/Ku4vt3NdOG
      — Hamdan bin Mohammed (@HamdanMohammed) September 26, 2023

      In September 2023, Fazza attended the opening of the Dubai World Congress for Self-Driving Transport, where 2,000 international participants, 53 speakers and 40 exhibitors took place. Discussions surrounding mobility took place during the event, especially aimed at transforming 25 percent of mobility journey in Dubai into smart and driverless journeys by 2030.
      As per the overarching strategy, this is only the first step when it comes to technological advancement in the UAE.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied & Feature Image: Instagram @faz3 More

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      Gadgets and Gizmos Galore: The ultimate gift guide for the tech addict

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      Life

      by Camille Macawili
      3 hours ago

      If you or your lucky loved one is a tech addict and spends their time reading reviews of the latest gadgets, you will appreciate this ultimate guide of the latest new kits – from updated models to new product releases, discover the perfect presents worth buying below.
      Who knew it would already be the season of pumpkin lattes and Christmas movies so soon. With the Christmas just around the corner and if you’re in need of gifting inspiration? Not to worry as we’ve got you covered.

      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Gettty Images More

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      The latest gadgets to gear you up on your travels this season

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      Emirates Man

      by Camille Macawili
      50 mins ago

      Update your tech toys with Emirates Man’s list of latest gadegets.
      DYSON ZONE™ ABSOLUTE+ HEADPHONES

      Dyson’s latest release is a hardworking piece of technology perfect for urban dwellers. These noise-cancelling headphones showcase active noise cancellation and passive attenuation which reduces distortion – ensuring realistic, detailed audio within noisy environments. It also boasts next generation activated carbon filters which capture viruses, refines airflow and reduce outdoor odours while on the move.
      Dhs3,229 Dyson
      META SMART SUNGLASSES

      This wearable tech seamlessly integrates revolutionary functions within Ray-Ban’s classic Wayfarer frame. The second-generation style unlocks a range of improved listening, call, capture and a hands-free livestream functions, an advanced conversational assistant and an all-new Qualcomm Snapdragon AR1 Gen1 Platform for a faster and high-quality processing.
      Dhs1,208 Ray-Ban | Meta
      OSMO MOBILE 6

      A compact and intelligent mobile stabilizer that moves with you and allows you to capture shots at a moment’s notice. Packed with creative shooting modes and dynamic features including flawless stabilization and cinematic focus that results in artistic angles and ultra-smooth results for on-the-go moments.
      Dhs599 DJI
      IPHONE 15 PRO

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      in lifestyle and culture

      The Dubai Match Maker on the pivots that led her to build an AI-powered matchmaking app

      by

      Life

      by Camille Macawili
      2 hours ago

      Christiana Maxion aka “The Dubai Match Maker”, on how her pivots led her to finding her path, including being the Founder of an AI-powered social matchmaking app.
      What do the first 30 minutes of your day look like, your morning routine?
      I hate to say but the first thing I do is reach for my phone. With clients all over the world and a team in all time zones, I check my phone first to see if I need to address anything critical. This is then followed by walking my toy poodle Toby in the garden then a coffee on my terrace with a view of the Burj Khalifa journaling. I journal every single day — my gratitude list, goals, and ways to contribute/ add value to others. The more you give, the more you receive.
      You’ve been fearless in changing your career – can you expand on this?
      My early studies and career were in Finance, but I changed course into Education. I had a very successful career as a curriculum coordinator, teacher trainer, school leader, and published author. I used to run a former Instagram account. I ran ‘dating in Dubai’ and what l learned from having that account was that people hated dating in Dubai and I was baffled! You can literally date the entire map here and the most incredible, ambitious people I have ever met have been living in Dubai. I’ve always been a solution seeker and took this as my next challenge to overcome… I’m going to solve dating in Dubai! With the introduction of new long-term visas, the amazing way the UAE dealt with the pandemic, and new laws promoting more freedom in dating and partnership, I decided to consult a legal team about the legalities of opening a professional matchmaking business here in Dubai. I got the green light in 2021 and opened my agency: Christiana Maxion Solutions. Only seven months into the launch of my agency, I was contacted by matchmaking giants Patti Stanger’s Millionaire’s Club and Cinqe Matchmaking to join forces to expand globally and enter into a formal partnership. This new affiliation not only marked a significant new milestone for Christiana Maxion Solutions, but also provides our clients with unlimited matchmaking opportunities across the globe, giving our clients an even greater chance of meeting “the one”.
      We work with the most sought-after HNWIs and UHNWIs in the world. Each has built empires with undeniable levels of success. Hiring a matchmaker isn’t their last resort, it’s their only option. The extreme success and high demand of my core business as a matchmaker to HNWI and UHNWI have led to the creation of my app: MAXION: Match & Meet. It is the first AI-powered social matchmaking concierge app, and a way to bring my niche services to the masses. As a first-time tech founder, there have been many highs and some lows, but entering a new world of tech forced me to learn and learn quickly! I’ve had people try to scam me, purposefully lead me down the wrong direction, and steal ideas… but I am so firm in my belief that I am going to change so many people’s lives with the connections that MAXION will create, that I have been so focused and only see success for us.
      MAXION is an AI-powered social matchmaking concierge. How can AI help in analyzing potential relationships?
      AI is a term that is now used too loosely. MAXION is using AI to master compatibility and concierge, so that all our members have to focus on is connection. I can share that our members’ feedback from their meets will curate their entire dating and social experience to help them find success. Our systems are based on the 96% success rate of my core business of matchmaking HNWIs.

      How has this been optimized to ensure the product is user-friendly?
      We are sharing our app with 500 selected beta testers. The team that built the billion-dollar app Calm, Gymshark, Marks & Spencer and many others, is now building MAXION: Match & Meet. This beta testing will ensure we can optimise the UX – we are working with both AI and real-life humans and connections here, so yes, it has to be right, and it has to provide the convenience and concierge we are promising, exactly what time-poor people need. This beta testing with founder members will be crucial for further developments. What metrics do you use to measure a successful match? There are several factors and with the app, there will be an algorithm that I can’t share publicly but I will share that feedback is super important for a successful match. The more you date, the more curated the experience becomes to find success in both your social and romantic lives. Feedback is everything!
      What are new product features that set it apart from other apps?
      Besides our unique compatibility algorithm and AI enhancements, it’s in the tagline: Match & Meet. No more ghosting, flaky daters, and swiping from an endless pool of incompatible partners. All MAXION Members are extensively verified. We are NOT a free-mium product and will ensure that all MAXION Members are of a calibre that is up to your personal standard. We advise all our members to never settle. We love picky people.
      How do you approach scaling without compromising on quality?
      MAXION: Match & Meet is a way to reach a wider audience and to create so much more connection in the region. Our extreme vetting process is still a handpicked process and our tech aides in all other aspects. For the core business of the personalised matchmaking of HNWIs, I am currently expanding my matchmaking team in UAE and UK in order to keep up with the demand for our services at Christiana Maxion Solutions.
      This is The Fearlessness Issue – what is your advice on how to fearlessly approach making real-life connections?
      Be fearless in who you are and what you bring to the table. Your successes, accomplishments, achievements, character, and values are what make you unique and special in every way. Stand firm and be proud of YOU. This will attract your ideal partner. Another bit of advice that I give to daters and entrepreneurs is to be a duck. Everything rolls off your back like water off a duck’s back. Don’t let the ups and the downs get you too low or too high and keep swimming along. Stay focused on your pursuits.
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