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    CEO of Cymbiotika ME on what it takes to drive success in the global supplement market

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    The CEO of Cymbiotika Middle East, Borna Bandari, discusses expanding in a new market and what it takes to drive success in the global supplement market.
    What does the first 30 minutes of you day look like, your morning routine?
    First thing I do is make my bed and go straight to my kitchen for a cup of salt water to rehydrate. I check emails and messages while I drink my salt water, then take Cymbiotika NMN, Molecular Hydrogen and Glutathione at roughly the same time. I wait as long as I possibly can before preparing my Turkish coffee, which is still non-negotiable. I work very closely with the team in California (who are 11 hours behind), so I often wake up to a considerable number of emails and messages that require attention first thing in the morning. I’d like to incorporate more journaling and meditation into my morning routine.
    What was the vision from the outset for Cymbiotika Middle East and why was the Middle East the next key market for the brand after the US?
    Expanding to the Middle East, and particularly starting in the UAE, all happened very organically. Like most things Cymbiotika, it was driven by passion rather than purely a business decision. I was here on a vacation in 2021, and I saw how fast the wellness space was growing. What I saw in Dubai was unlike any health movement I had seen anywhere else in the world. I called Shahab Elmi, a close friend and also CEO of Cymbiotika USA, and told him he should consider expanding to the UAE, knowing they had just launched in Canada and the UK. I was still working as a litigation attorney, so the thought of me getting involved didn’t even cross my mind. I just loved the brand and everything they were doing as a unit. Shahab gave me one of his famous pep-talks, and next thing you know I am on a one-way flight to move to Dubai and launch Cymbiotika Middle East.

    “Cymbiotika customers trust us, there is no greater honour than to show up for people’s health – and we take that very seriously”

    What is the DNA of Cymbiotika?
    As my other business partner, and also close friend Chervin Jafarieh always says, “How you do anything is how you do everything.” We go out of our way to formulate only the most cutting-edge products. Each formulation is thoroughly researched, and we select compounds that fully potentiate each other. Hence the name Cymbiotika. We don’t create any basic products, and we are constantly changing and updating formulas as we deem necessary. Cymbiotika customers trust us, there is no greater honour than to show up for people’s health – and we take that very seriously.

    How did you know it was the right time to launch in the Middle East?
    We recognised Dubai as being a rapidly expanding and progressive market. The ability to combine foresight and forward thinking while building stable momentum for business has drawn not only those wanting to expand their brands globally but also provided a city that a wide demographic of nationalities want to call home. This means we are able to scale across these demographics as a brand through one hub of connection and commerce.
    You have known the founders since childhood – what benefits has this brought to the business?
    I have always worked with close friends, in all my businesses. I have known the founders of Cymbiotika for decades and it has proven to be an invaluable benefit because of the trust and solidarity we have with each other. While we are scaling a business, it is still just a group of friends doing what we love, together. We are having fun while doing something very special. We trust each other where we each excel, and this drives the business forward at a faster pace. I also know the depth of wisdom that Shahab, Durana and Chervin bring to the table, whether in the business or wellness arenas, so that gives me a lot of confidence out here. Our entire team is remarkable – from marketing to legal to fulfilment – and they all help make the magic happen.
    How do you approach sourcing optimal ingredients and has this been a challenge as the brand has scaled?
    We have secured sustainable and strong relationships with the best farmers, extractors and every single outlet of raw material suppliers globally. Our D3, K2, reduced glutathione, fermented vitamin C, phosphatidylcholine, Icelandic Astaxanthin, and countless other compounds, all come at the highest grade available. As far as the challenge as the brand scales, it is surprisingly the opposite. We are able to look one or two years ahead and allocate materials because of our growth and yearly projections. This helps keep us ahead of any supply issues. There is a mutual respect between us and our suppliers of raw materials. It is a true partnership.
    What has been the most effective marketing that has delivered sales and how do you see social media impacting this?
    I think word of mouth has been our driving force. We have really been blessed with growing the most incredible community, and the customers who rave about us to their friends and family, truly understand who we are, and what we are creating. When you have an optimal product, it speaks for itself and to date we have not had to invest considerably in marketing for the Middle East as the traction we have gained has all been organic, consistent YOY growth. Customer service and the client is always at the centre of what we do as a brand and this level of customer satisfaction alongside delivering the highest-grade product on the market is where the alchemy is. Social media is undoubtedly a key factor in today’s business world, but again we have been lucky that many of the social media personalities love our brand and often reach out to us. Our main focus with social media is to keep it real.

    “Cymbiotika is trailblazing the much-needed evolution in the supplement world, breaking through old barriers and plateaus. Designing and creating tier one grade bio-ceuticals”

    Dubai is a very competitive market, especially in the wellness space. Do you find that challenging?
    No, I am actually a fan of many of our counterparts in this space. I think they help draw more attention to wellness and we all thrive in the long run. Cymbiotika is trailblazing the much-needed evolution in the supplement world, breaking through old barriers and plateaus. Designing and creating tier one grade Bio-Ceuticals Formulas with intention and purpose. We don’t want to compete with anyone, we want to inspire and help raise the industry standards. We are talking about people’s health. From our perspective, nothing is more important.
    What has been the biggest reward?
    Without question, the people I have met. Representing a brand in the wellness space like Cymbiotika has been an incredible way to connect with so many remarkable individuals. In just a few years I have amassed friends who have really become family, and I wouldn’t trade that for any other reward.
    Which products have you seen the region adopt quickly as part of their daily wellness tools?
    Our entire range does well here, but one which stands out would have to be Glutathione. Also, because Dubai is such a fitness-hub, our advanced electrolyte formula is very popular with athletes. Our Liposomal B12+B6 is a crowd favourite, so is our Liposomal D3+K2+CoQ10. Our formulas taste amazing, plain and simple. We have a unique offering, we create state-of-the-art liposomal formulas that are food-based, have no added fillers, no toxic preservative systems, and only organic flavour extracts.

    Who has inspired you in terms of business and life and why?
    There are too many people to name, but I would have to put my parents at the top of my list. I grew up in an entrepreneurial household. My dad quit his job when I was in second grade to start his own business. From a young age, I was involved in every project he had, whether it be a dry cleaner or real estate. We discussed every move we would make. In fact, we still do the same today. His relentless pursuit and perseverance rubbed off on me and is now deeply embedded in my DNA. My mom imparted many other ways of life on me. She is the type to forgive and help her worst enemy. I learned compassion, empathy and how to balance the mind and heart. As an entrepreneur, these attributes can help you become a great leader.
    What daily practices do you undertake to ensure you stay in your best energy?
    I workout at the gym everyday with my trainer. If I miss a day of working out, I can feel it in my mind and body. Also, preparing all my own meals and making sure I am consistent with my supplements. I feel that if you are properly taking care of your body, everything else will naturally follow, i.e. business, relationships, family, etc.
    What are your three non-negotiable Cymbiotika products everyone should be using?
    I really think we should start with the basics before discussing supplements. First and foremost, how is the quality of your water? The water you drink, the water you shower with. Drinking salt water is a highly underrated medicine. Getting enough sunlight in your eyes during the day, preferably early in the day. Making sure you are eating wholesome nutritious meals consistently throughout the day. Once you cover the basics, then you can move on to supplementation. Some of my non-negotiables would include Glutathione and molecular hydrogen in the morning for detoxification. Apple cider vinegar before my meals, and probiotics at night to assist with gut health. These work well with my body, but everybody is different, so you need to go down your own wellness journey to figure it out.
    What is the most precious piece of advice you’ve ever been given?
    My uncle once told me to keep my life simple. At the time I didn’t think much of it, but a decade later I can say it is one of the best pieces of advice I have ever received.
    Emirates Man The Winter Escape Issue – Download Now
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      Nourishing your body & soul during Ramadan: A guide to essential supplements

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      Life

      by Ruman Baig
      4 hours ago

      Observing Ramadan, the holiest month in the Islamic calendar, presents a spiritual journey intertwined with physical challenges.
      Fasting from dawn to sunset requires steadfast discipline, but it also demands careful attention to maintaining essential nutrients for overall health and vitality.
      For many, the daily fast can lead to fatigue, dehydration, and a dip in energy levels. Coupled with disturbed sleep patterns and the demands of daily responsibilities, the need for supplemental support becomes apparent. While nutritious meals during pre-dawn and sunset hours remain a cornerstone of Ramadan observance, some may find it challenging to obtain all necessary vitamins and minerals solely through food intake.
      Enter supplements – a convenient and effective way to bridge the nutritional gap and ensure your body receives the essential nutrients it needs to thrive during Ramadan. From multivitamins and electrolytes to relaxing teas and collagen peptides –  here’s a comprehensive guide to some key supplements that can support your well-being throughout this sacred month.

      In conclusion, navigating Ramadan with vitality and well-being requires thoughtful planning and attention to nutritional intake. By incorporating energising supplements strategically and prioritizing wholesome foods, you can nourish your body and soul throughout this sacred month.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied More

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      in lifestyle and culture

      Nourishing your body during Ramadan: A guide to essential supplements

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      Life

      by Ruman Baig
      3 hours ago

      Observing Ramadan, the holiest month in the Islamic calendar, presents a spiritual journey intertwined with physical challenges.
      Fasting from dawn to sunset requires steadfast discipline, but it also demands careful attention to maintaining essential nutrients for overall health and vitality.
      For many, the daily fast can lead to fatigue, dehydration, and a dip in energy levels. Coupled with disturbed sleep patterns and the demands of daily responsibilities, the need for supplemental support becomes apparent. While nutritious meals during pre-dawn and sunset hours remain a cornerstone of Ramadan observance, some may find it challenging to obtain all necessary vitamins and minerals solely through food intake.
      Enter supplements – a convenient and effective way to bridge the nutritional gap and ensure your body receives the essential nutrients it needs to thrive during Ramadan. From multivitamins and electrolytes to relaxing teas and collagen peptides –  here’s a comprehensive guide to some key supplements that can support your well-being throughout this sacred month.

      In conclusion, navigating Ramadan with vitality and well-being requires thoughtful planning and attention to nutritional intake. By incorporating energising supplements strategically and prioritizing wholesome foods, you can nourish your body and soul throughout this sacred month.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied More

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      in lifestyle and culture

      9 products to add to your wellness routine for a complete detox

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      Beauty

      by Sarah Joseph
      3 hours ago

      Has your body lately been in overdrive with non-stop phone calls, longer hours at the office and unfathomable deadlines?
      If you are looking for a way to transform your body with a healthy boost, then certain products can help enhance the process.
      From hair to skin, each product aims to help individuals to feel better both inside and out. Overall, It’s a tradition we revisit every January not only because it helps us reset, but because it sets the intention for the rest of the year.
      So swipe through the guide to see all the editor-approved picks that has so many of us are turning to detox products to recharge.

      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied & Feature Image: Instagram @haileybieber More

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      in lifestyle and culture

      Founder of supplement brand Cymbiotika on filling the gaps in our modern day food supply

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      Emirates Man

      by Ruman Baig
      3 hours ago

      Chervin Jafarieh, Founder and Chief Operating Officer at game-changing supplement brand Cymbiotika, discusses what it take to do things differently and scaling a brand with a qualitarian mindset
      What do your first 30 mins of the day look like, your morning routine?
      I wake up and before getting out of bed I spend five minutes or more reflecting on my dreams. Dreams provide us an opportunity to look within the veil of our subconscious and it’s just as important to understand those deep layers within us. I hydrate with 30 oz of spring water and one tablet of Cymbiotika’s Molecular Hydrogen dissolved into the water. Next I make my way outside, I place my bare feet directly on the earth and allow the rising sun rays to hit my face and chest, activating the production of melatonin in my body, and turning on my immune system. I take 10 minutes to breathe deeply into my body and for and how I want to approach my day. I like to listen to 432 Hertz music throughout the house while taking a cold shower.
      How did you know it was the right time to launch Cymbiotika and what made you finally take the leap of faith?
      I have had a connection to the supplement industry since I was a child through one of my mentors, and my approach to conscious living and caring for my health and the health of others is a major part of my lifestyle and passion. I did various other things for business prior and then one day my father got sick, and everything changed. I knew it was time to fully surrender to my true mission and take my passions and purpose to the world. The supplement industry is saturated with marketing companies, brands that lack the intention to provide substantial solutions for people searching for help, I knew that we could create something revolutionary.

      Chervin Jafarieh, Fonder and COO of Cymbiotika
      What were the key pillars the DNA Cymbiotika was founded on from the outset and have these evolved since you launched?
      Highest level of sourcing raw materials with purity being most important. Education first – encouraging customers to learn about their body and what our products do. Trailblazingnew formulas with advanced scientific data supporting efficacy. Never settling with what the industry standard currently is and pushing to go above and beyond. Transparency to customers with our formulas.
      You are a scientist. How much development does it take to launch a new product?
      Developing products is a tedious and timely process, a labour of love. Some products have taken several years to develop from their time of inception. Learning how specific compounds potentiate each other was criticalto our product development endeavours.
      How do you educate clients on the ‘right’ supplements for them and which supplements would you suggest for everyone?
      Cymbiotika takes a specific and broad approach in supplementation. A great place to begin is with our product set that fills the nutritional gaps missing from our modern day food supply. Covering basic nutritional needs is paramount before beginning with our advanced condition specific formulations. All formulas come with detailed usage directions and other key points thatencourage the best results.
      What are your daily non-negotiables and which supplement would you include in that?
      Hydration is a daily non-negotiable for me and a foundation for thriving health. I replenish my hydration by combining spring water with Cymbiotika’s Molecular Hydrogen. tablet. I do this twice a day. My other non-negotiable supplements are Cymbiotika’s B12+, Vitamin C, and our Vitamin D3/ K2 + CoQ10. This is a powerful combination that keeps me feeling great and energized throughout my day.
      Do you feel more drawn to the creative or the business side of your brand and how have you grown the team to support this?
      My role in Cymbiotika is primarily the creative development of products and the brand culture. My partner and CEO has built and established one of the most dynamic teams to perfectly complement and support this vision. The freedom I have to focus on the artistic vision is given to me because of the stability my team creates on the business side of things.

      Cymbiotika supplements
      You have clients the globe over – which products drive sales consistently?
      Our top products are our Complex form of Vitamin B12+, Vitamin D3/K2 +CoQ10, Vitamin C, and our Molecular Hydrogen Tablets.
      What have been the biggest challenges to date and how did you overcome them?
      We are always challenging the status quo of the supplement industry standard which puts extreme pressure on our R&D team to innovate and grow beyond anything that has existed previously. This process takes more time and costs more money. Long hours, trust, patience and a great team are the pillarsto our success.
      You have recently launched a Middle Eastern entity — why is this market so important for Cymbiotika?
      There is a resurgence of health and wellness in the Middle East. Cymbiotika aligns with this movement. We want to be part of the unfolding in the Middle East, it feels like destiny for us.
      How do you scale without compromising on quality?
      Having a well thought out plan from the jumpstart is key with keeping the brand integrity. Strong communication with our raw material suppliers, building a sophisticated team that can adapt to supply chain constraints, and building diverse relationships with trusted sources in case of shortages helps us scale without compromising quality.
      What advice would you give to your younger self starting out?
      You don’t have to do everything all at once.
      Have you had any mentors to date and if so, what advice did they impart?
      My father. He taught me how to be pragmatic, not sure if I listened, but either way, it helped me function during chaotic times.
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      in fitness and body

      ‘Nature’s Ozempic’: What Are The Benefits Of Berberine?

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      You may already take multivitamins.  And know how important certain vitamins and minerals (you know, like vitamin D, iron and zinc) are for your health. But once in a while, you may come across one whose health benefits you’re a little hazy on. One such buzzy supplement that’s been all over social media recently: berberine. It’s a botanical compound, recently dubbed “nature’s Ozempic” for its supposed weight loss benefits on TikTok.

      If you’re a little clueless when it comes to berberine’s health benefits (plus, what it even is and if it *actually* helps with weight loss), you are not alone.

      What is berberine?

      Basically, berberine is a plant-based compound that targets a protein involved in insulin resistance and blood sugar making. “Berberine is an alkaloid extracted from a specific group of plants,” explains Registered Dietitian Scott Keatley, the co-founder of Keatley Medical Nutrition Therapy. “This yellow substance is used by the plant to protect against predators and regulate growth.” Some well-known alkaloids are morphine, quinine and nicotine, he adds.

      Berberine may be able to help with high cholesterol, type 2 diabetes, polycystic ovarian syndrome (PCOS) and obesity. There’s a heavy emphasis on using the supplement to fight cardiovascular issues associated with those conditions, according to research. Berberine has “also been shown to moderately support weight-loss efforts,” notes dietitian Sonya Angelone, a spokeswoman for the Academy of Nutrition and Dietetics. It’s even used to dye fabrics too, thanks to its yellow colour. But given that this is a supplement and supplements are largely unregulated in SA, is berberine something you should try? Read on to see what nutrition experts have to say about this trendy supp.

      Meet the experts: Scott Keatley is a nutritionist and the co-founder of Keatley Medical Nutrition Therapy. Sonya Angelone is a registered dietitian and a spokeswoman for the Academy of Nutrition and Dietetics. Deborah Cohen is an associate professor in the department of clinical and preventive nutrition sciences at Rutgers University.

      What are the benefits of berberine?

      There are actually a lot. But some are better proven than others.

      It can help lower your blood sugar.

      Berberine is linked to lowering blood sugar. And there’s some research to suggest this actually works—in a few different ways. Berberine may decrease insulin resistance, help your body break down sugars inside your cells and slow the breakdown of carbs in your gut. It could even increase the number of good bacteria in your gut.

      An older study of 116 people with diabetes found that those who took one gram of berberine a day lowered their fasting blood sugar (i.e., their blood sugar after they fasted for a period of time) by 20 percent. It also helped lower their A1C, a common way blood sugar levels are tracked over time, by 12 percent, the researchers found. And berberine is an effective treatment for diabetes. It’s potentially even as good as popular drugs like metformin, a meta-analysis of 14 studies found. (An important caveat: Most of the studies included were small, so it’s tough to draw strong conclusions from the findings.)

      Overall, though, berberine “could benefit those with type 2 diabetes by lowering blood glucose and A1C levels,” says Deborah Cohen, an associate professor in the department of clinical and preventive nutrition sciences at Rutgers University. It’s also “relatively low cost and does not show serious adverse effects,” she adds. But if you have type 2 diabetes, don’t stop taking your meds—always talk to your doctor first.

      It may help with weight loss.

      Here’s where the whole “nature’s Ozempic” piece comes into play. The supp is said to offer similar weight loss benefits to the viral semaglutide medication, Ozempic. Ozempic helps the pancreas release the right amount of insulin when your blood sugar is high. It also mimics a gastrointestinal hormone that aids in digestion. Yet, while some people may be using berberine as a weight-loss supplement, the data to support its efficacy is limited.

      One study of people with obesity had participants take 500 milligrams of berberine three times a day. The participants lost, on average, about two kilograms and 3.6 percent of their body fat. Another small study tracked people with metabolic syndrome for three months. They took 300 milligrams of berberine three times a day. The study participants went from being classified as obese to overweight and lost belly fat in the process.

      Both studies were small, so it’s difficult to say whether the benefit would be the same in a larger group of people.

      On the other hand, within the first week of using Ozempic people typically lose two to four kilograms of water weight. After a few months on a maximum dose, they lose about 15 percent of their body weight.

      It can lower cholesterol.

      Berberine could lower cholesterol, too. It does this by inhibiting an enzyme called PCSK9, which lets more LDL cholesterol (a.k.a., the “bad” kind) be removed from your blood, research has shown.

      One meta-analysis of 11 studies found that berberine can decrease total cholesterol. It can lower LDL cholesterol and raise HDL cholesterol, the “good” cholesterol.

      “Berberine appears to be an effective [fat]-lowering agent in those with high blood cholesterol levels,” Cohen says, noting that the supplement seems to be a “safe alternative” to statins, which are usually prescribed for high cholesterol.

      It may help with PCOS.

      There’s a lot of interest in berberine and PCOS because it may help with symptoms and complications of the condition. Berberine “showed greater differences in clinical, hormonal and [fat in blood] parameters” compared to metformin and myoinositol, a growth-promoting factor, one randomized study of women with PCOS found. As a result, berberine may have been able to reduce the risk of cardiovascular disease in those with PCOS.

      However, research has not found that berberine alone can help improve fertility in women with PCOS.

      Who should not take berberine?

      It’s a good idea to talk to your doctor before starting any new supplement, says registered dietitian Keri Gans. “Especially if you are pregnant or breastfeeding, or have high blood pressure or diabetes,” she says.

      You also want to check to see if berberine may interact with any medications you’re taking, Cohen says. “Anyone taking cyclosporine should not take berberine, as berberine can increase its effects and the side effects of this medication,” she says. “In addition, individuals who have hypoglycemia should avoid berberine.”

      Berberine can also cause diarrhoea, constipation and gas. For people with IBS, berberine might not work well, Cohen adds.

      What foods are high in berberine?

      You’re not going to get a dose of berberine by, say, biting into an apple. But it’s available in some plants. “Berberine can be found naturally in the stem, bark and roots of certain herbs like goldenseal, Oregon grape and tree turmeric,” Angelone says.

      If you want to try berberine, check in with your doctor first. “It is important for those considering a berberine supplement to inform their primary care provider and not to stop any prescribed medication unless directed,” Cohen says.

      After getting the okay, Gans recommends looking for a supplement that has third-party certification. That, she says, “helps to ensure that is on the ingredient list is actually in the bottle.”

      This article by Korin Miller was originally published on www.womenshealthmag.com. More

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      in health and weelbeing

      How to Choose High-Quality Vitamins and Supplements

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      There are a lot of different multivitamins available, and not all of them are created equally. Before choosing a multivitamin, you should do your research to ensure that the one you pick is the one that will benefit you the most. Ask yourself these four questions the next time you go shopping for a multivitamin.
       1. Does it offer a complete range of vitamins and vital minerals?
      Multivitamins are designed to help you reach the daily recommended intake of the several micronutrients (vitamins and minerals) that your body needs to function at its best.¹
      Studies have shown that the majority of us are unable to do this through diet alone, taking a multivitamin is a beneficial  supplement.¹
      Whether you need a daily pick-me-up or nutrient replenishment, taking a comprehensive multivitamin will go a long way toward helping you obtain sufficient levels of micronutrients in your diet.
      Remember, when shopping for a multivitamin, it’s crucial to find one that offers you, the things you need.
      A high-quality multivitamin offers a complete range of vitamins and minerals, including vitamins A, C, D, E, K,B vitamins (thiamin, riboflavin, niacin, B6, and B12).²
      A multivitamin should also include a broad range of minerals, such as calcium, magnesium, potassium, zinc, iron, iodine, selenium, copper, manganese, molybdenum, and chromium.³
      Understanding the jumble of letters, figures, and micrograms relating to multivitamins can be exhausting. Fortunately, once you learn how to read labels, buying a multivitamin becomes simple. Supplement labels list ingredients in ascending order of predominance. Steer clear of multivitamins that contain a long list of additives.
       2. Is it stimulant-free?
      High-quality multivitamins should be free of stimulants.  Stimulants may cause health symptoms such as depression, diarrhoea, difficulty sleeping, fatigue, dizziness, and difficulty concentrating.⁴
      3. Does it have the appropriate daily values of ingredients?
      If you’ve chosen a multivitamin tablet with the required recommended daily allowance, you know you’ve made a great choice. Be sure to examine the ingredients in other supplements you are taking to prevent excessive intake of nutrients.⁵
      4. Does it offer a complete solution?
      In recent decades, the use of nutritional supplements has rapidly increased.6 One-third of adults and half of the population (⟩55 years of age) report taking at least one supplement per day.⁶
      Multivitamins come in a wide variety of formulations and forms. The key to getting all the benefits from your multivitamin is ensuring you’re buying a good quality one and taking it daily. 
      Whether you want to support your brain health, relieve stress and anxiety, or just rev up your energy, staminaand immunity, BIOPLUS® VIT-ALITY DAILY NUTRI-PACK⁷ offers a complete solution.

      Get All The Essentials You Need In One Daily Dose!  
      Not sure which supplements to take? Leading pharmaceutical company Adcock Ingram (Pty) Ltd have a daily vitamin and mineral supplement range, BIOPLUS® VIT-ALITY.

      Consider BIOPLUS® VIT-ALITY DAILY NUTRI-PACK⁷. Complete from a-z, BIOPLUS VIT-ALITY DAILY NUTRI-PACK is a health supplement in a conveniently packaged blister designed to provide you with a daily dose of antioxidants, omega 3, probiotics, vitamins and minerals.⁷
      The BIOPLUS® VIT-ALITY range is available at selected Dis-Chem and Clicks stores, as well as selected independent pharmacies nationwide. For more information, visit: https://www.adcock.co.za/ProdVitamins/Bioplus and join the conversation on Facebook.
      *In Partnership with Adcock Ingram (Pty) Ltd
      2022102810238696
      References:
      1. National Institutes of Health. Multivitamin/mineral Supplements. Available at: https://ods.od.nih.gov/factsheets/MVMS-Consumer/. Last accessed September 2022.
      2. Liebman B. What should your multivitamin contain? Centre for Science in the Public Interest. Available at:https://www.cspinet.org/article/what-should-your-multivitamin-contain. Last accessed October 2022.
      3. Cleveland Clinic. 9 Vitamins and Minerals You Should Take Daily. Available at: https://health.clevelandclinic.org/which-vitamins-should-you-take/. Last accessed September 2022.
      4. Vo K, Neafsey PJ, Lin CA. Concurrent use of amphetamine stimulants and antidepressants by undergraduate students. Patient Prefer Adherence. 2015 Jan 22;9:161-72. doi: 10.2147/PPA.S74602. PMID: 25653508; PMCID: PMC4309786. Available at: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4309786/. Last accessed October 2022.
      5. Blumberg JB, Bailey RL, Sesso HD, Ulrich CM. The evolving role of multivitamin/multimineral supplement use among adults in the age of personalized nutrition. Nutrients. 2018 Feb 22;10(2):248. doi: 10.3390/nu10020248. PMID: 29470410; PMCID: PMC5852824. Available at: https://pubmed.ncbi.nlm.nih.gov/29470410/. Last accessed October 2022.
      6. Hamishehkar H, Ranjdoost F, Asgharian P, Mahmoodpoor A, Sanaie S. Vitamins, are they safe? Adv Pharm Bull. 2016 Dec;6(4):467-477. doi: 10.15171/apb.2016.061.  Epub 2016 Dec 22. PMID: 28101454; PMCID: PMC5241405. Available at: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5241405/. Last access October 2022.
      7. Bioplus® Vit-Ality Daily Nutri-Pack capsules package insert. Adcock Ingram.  More

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      in diet and nutrition

      How Strong Are You, Really?

      by

      Fact: your skeleton renews itself every seven to ten years, modelling and remodelling to increase bone mass, remove damaged bone and reshape itself. By upping your body’s supply of calcium, phosphorous and magnesium, you can create a top-notch structure that’ll support you through pregnancy, Ironmans and heavy grocery bag runs.
      Avoid Injury
      If you’re not taking in the right nutrients, you might find yourself struggling with decreasing bone density – a one-way street to osteoporosis and Injury Town. A little self-care now will go a long way towards helping stay strong, right down to the bone. 
       Meet The Heroes

      Ca: Calcium strengthens bones and teeth and gives them structure.
      Vitamin K2: regulates bone remodelling, assists with calcium absorption and prevents the accumulation of calcium in blood vessels.
      Vitamin D3: inhibits bone resorption, increases the effect of vitamin K and helps with the absorption and urinary loss of calcium.
      Get Them In
      While you can get K Vitamins in cheese, egg yolk and dark, leafy greens, our efficient bodies use them quite quickly and we run low when not taking them in regularly. Our calcium supply is often lacking, too. Menacal’s got all these in one simple supplement that maintains your body’s optimal levels, so you’re good to go in CrossFit class and beyond. 
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      in health and weelbeing

      Will Collagen Supplements Really Make You Any Healthier?

      by

      Collagen is one of the buzziest ingredients in the wellness world. By now you’ve probably heard that people have been injecting it, drinking it, and using it topically for its beauty perks (think: a Jennifer Aniston-esque complexion). But now the clean-eating crowd is raving that it’s the new “it” ingredient for soothing achy joints, improving gut health, and enhancing athletic performance, too.
      In an era of sip-able powders (matcha and activated charcoal, we’re looking at you), it’s no surprise that collagen supplements are now available in the form of taste-less powders. And if you can drink it, chances are health nuts have mixed a serving (two tablespoons) of collagen into it: collagen-packed lattes? Check. Collagen-chocked smoothies? You bet.
      But will ingesting collagen really make a difference in your health? We did some digging.
      READ MORE: Just How Worried Should You Be About Thyroid Disease?
      What Exactly Is Collagen, Anyway?
      Collagen is a structural protein found in the connective tissues in our bodies. That means it’s in our skin, hair, muscles, bones, and even blood vessels, explains registered dietitian Keri Gans. In fact, collagen makes up about 30 percent of the structural protein in the body, she says.
      Collagen is made up of amino acids, the building blocks of protein, such as glycine, proline, and lysine, which are needed to repair muscles, bone, and joints, and support healthy hair and skin, explains registered dietitian Mary Ellen Phipps, owner of Milk & Honey Nutrition. You can think of collagen as the “glue” that holds everything together, she adds.
      Our bodies naturally make collagen from the amino acids and vitamins and minerals (such as vitamin A, vitamin C, and copper) that we eat. (Plus, omnivores consume collagen from animal proteins such as dairy, eggs, and meat, says Phipps.)
      But the body’s collagen production naturally decreases as we age, so that by our mid-twenties, our bodies aren’t repairing themselves as fast as they once did, Phipps says. Yes, that early! Our collagen levels drop by about 1 percent per year, says Gans.
      The natural decline in collagen is no big deal. It’s natural, after all. But collagen makes up 75 percent of our skin, according to the Cleveland Clinic, so it’s no wonder that as our production of the protein decreases, we’re met with wrinkles, sag, and even cellulite. Some blame that decrease in collagen production for creaky joints, thinning cartilage, and slower muscle recovery, too.
      READ MORE: How Much Water You Should Be Drinking Daily, According To A Nutritionist
      That’s Where Collagen Supplements Come In
      Injectable and topical collagen have been around for a while, but they target just one area of the body (for example, the wrinkles on your forehead).
      The new trend of collagen supplements suggests that ingesting collagen can aid in overall tissue health by improving bone health, aiding in muscle repair, and supporting hair and skin strength. Product reviewers have reported improvements in mobility, joint health, less hair loss and even minimised period pain.
      According to experts, that’s not really how it works, though. There is no research that suggests that the collagen we eat automatically gets turned into collagen in our tissues, explains Gans.
      Here’s why: Collagen is a protein, and proteins are made up of amino acids. So, when we consume collagen, the enzymes in our gastrointestinal tract break collagen down into those amino acids, explains Gans. And while evidence published in Biological and Pharmaceutical Bulletin suggest that the chains of amino acids can make it to the bloodstream after ingesting collagen, that doesn’t mean that they end up where you want them to go, explains Phipps.
      You can’t “spot-train” the supplement to get distributed where you want, explains Phipps. Amino acids are distributed throughout the body based on the areas that need them the most—like your heart and brain, says Phipps. (Worth noting: there are no studies that currently suggest you will notice changes in your heart or brain by sipping a collagen smoothie.)
      READ MORE: ​10 Signs You May Have a Magnesium Deficiency
      The Truth About Collagen Supplements
      “The studies done on oral ingestion of collagen are limited,” says Gans.
      A Taiwanese study showed that fish collagen did well in improving cell functionality and reducing the damaging effects of UV on the skin.
      In one German study of women, researchers noted a decrease in skin roughness and an increase in skin hydration, elasticity and density. When it comes to treating joint issues like arthritis, studies are less definitive, but show some pain improvements.
      Dr Jacobs is hesitant that we lay claim to collagen supps as the Holy Grail of anti-ageing. “It’s important to emphasise that although the preliminary results seem promising, the current research is limited and we need more robust studies to make it a recommendation for the general population,” she says.
      Lastly, if you’re hoping collagen can help you with your GI issues, don’t get your hopes up. There aren’t any studies on collagen’s effects on gut health yet.
      READ MORE: 7 Serious Health Problems Caused By A Lack Of Vitamin D
      Should You Invest?
      If you’ve checked out the products, you’ve probably discovered that drinkable collagen doesn’t come cheap.
      Given the price, you’re be better off focusing on eating a healthy, balanced diet that’s naturally rich in collagen, says Gans. So go ahead grill up some salmon, chicken, or steak, all of which contain the high amounts of the amino acids your body needs to make collagen, she says.
      Also, because smoking, alcohol, and sunburn can affect your body’s natural collagen production, Phipps recommends quitting cigs, cutting back on booze, and lathering on the SPF. Bonus: all are cheaper than collagen powder.
      But, if you’re bound and determine to try collagen supplements, just keep in mind that, like all supplements, collagen is not closely regulated by the Food and Drug Administration. And some collagen products have been recalled because of false claims, according to a 2017 statement released by the FDA. For that reason, Phipps recommends going through dietitian or health care professional to find a higher quality supplement that is known to be more pure. You can also check the label of your powder to ensure it has been tested by a third party such as NSF International.
      This article was originally published on www.womenshealthmag.com

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