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      These Are The Stretches You Should Be Doing Before Race Day 

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      For those with a race coming up, here is a quick routine of running stretches that you should do the day before to get your body prepped for the race!

      This is especially important if:

      You’ve flown to the event and have been sitting in a cramped aeroplane seat.

      You’ve been tapering and your body is feeling cranky.

      You’ve been sitting behind a computer a lot the week before the race.

      Your muscles are tight from all the training you’ve been doing in the build-up.

      Runners typically develop tight hamstrings, shorter muscles and tightness in the hips and groin area. This tightness could lead to injury and less than ideal performance on race day.

      Follow this routine for a good pre-race stretch (you can do it the day after race day too, to help with recovery).

      Remember, your body might be cold when you start moving, so make sure you move carefully and with intention, holding poses longer than you would initially (or in a vinyasa flow class).

      READ MORE: These Pilates-Fusion Moves Strengthen, Lengthen And Tone

      1/ Downward Dog

      Good for: Tight hamstrings and calves.

      Start with: Get into downward dog position with your body forming a triangle. Many runners won’t be able to get their feet flat on the ground – and this is fine. Spend about 2 minutes in this pose pedalling out your legs by lifting one heel and then the other and then teasing your heels closer towards the mat. It’s also good for your shoulders.

      2/ Low Lunge

      Good for: Hip flexors, hamstrings and quads

      Start with: From Downward Dog, raise your right leg into the sky behind you and then bring it forward beneath you, placing your foot between your hands. Drop your back knee onto the mat and raise your hands towards the sky. You should feel a nice, deep stretch in the groin area. Hold for 10 breaths and then repeat on the other side.

      3/ Runner’s Lunge

      Good for: Hip flexors, hamstrings and quads

      Start with: From Downward Dog, raise your right leg into the sky behind you and then bring it forward beneath you, placing your foot on the outside and in line with your right hand. This is an even deeper stretch, especially if you keep your back leg lifted. Hold this for 5 breaths and then drop your back knee. Place your right hand on the inside of your right leg and gently guide it, so that it opens up more to the side, opening your groin up more. Hold for 5 breaths. Let go of your knee and see if you can plant both forearms beneath your shoulders, down on the mat, on the inside of your right foot. Try and keep both elbows on the mat. Hold for 10 breaths This will deepen the stretch even more. repeat on the other side.

      READ MORE: Have You Tried The Explosive Cardio Hopscotch Workout?

      4/ Toes Pose

      Good for: Preventing plantar fasciitis

      Start with: Kneel on the mat and curl your toes under then sit your back on your heels. Hold for 10 breaths. You should feel a great stretch on the underneath side of your feet. Then flatten your feet while pointing your toes behind you. Actively lift your knees into the air to feel a great stretch on the top of your feet. This is great for your shins and arches.

      5/ Butterfly Pose

      Good for: Strengthens and opens hips and groin

      Start with: In a seated position, back straight, legs out in front of you, bend your knees and bring the soles of your feet together. Bring your heels as close to your pelvis as they can go, without pain. Wrap your hands around your toes and consciously work your knees towards the floor for 10 breaths. You can also use your hands to peel the top part of your feet open, elbows pressed into your knees so that the soles are facing towards the sky. Hold for another 10 breaths. For an additional variation, lie down on your back and keep your legs in the soles-touching-knees-out position. Stretch out your arms reaching for the wall behind you. Hold for 10 breaths.

      READ MORE: The 6 Greatest Recovery Tools That Ease Tight Muscles

      6/ Seated spinal twist

      Good for: Loosening stiff spine, neck and shoulders

      Start with: Sit with your legs out in front of you. Cross your right leg over the left, knee pointed towards the sky and the sole of your foot on the ground. Place your left palm on the floor at the base of your spine. Reach your right arm across your body and push it against the outside of your right thigh, near your knee, to deepen the twist. Hold for 10 breaths. Repeat on the other side.

      7/ Cow Face Pose

      Good for: hips

      Start with: From all fours, cross your right knee over the left, stacking one on top of the other. Sit down between your legs rooting both sit bones on the mat. If one sit bone is higher than the other, rest on a block or blanket. This is a very tricky position for runners as hips are usually so tight. If you experience any pain or feel that this position is too hard on your body, try the reclined version, by starting with lying down on your back. Cross your knees and send your feet out to the sides. Hold on to your right foot with your left hand and your left foot with your right hand. Or if it’s more comfortable, hold your shins. Pull your heels in towards your body, then out to the sides and slightly up. Hold for 10 breaths, then reverse leg position and repeat.

      8/ Reclining Pigeon

      Good for: Releases tension and tightness in the hips

      Start with: Lie on your back with your knees bent, and your thighs parallel and hip-distance apart. Cross your left ankle over your right thigh. Reach your left arm through the space between your thighs and reach your right arm around the outside of your right thigh. Clasp your hands below your right knee and flex your left foot. If your head comes off your mat, place a pillow or block behind your head. Hold for 10 breaths and repeat on the other side.

      9/ Bridge

      Good for: shoulders, core

      Start with: Lie down on your back. Bend your knees and place the soles of your flat on the ground in front of your bum, toes facing forwards. With your arms placed alongside your torso, you should be able to touch your ankles with your fingertips. Now slowly, hold your core strong and lift first your lower back, then middle back, then upper back off the ground. Hold your hips up as high as you can for 10 breaths. Then release slowly back down. Do this a second time except with the second bridge, clasp your hands underneath you, opening up your shoulders more by rolling your shoulder blades towards each other and creating more lift. This is a great counterpose to running because we’re often hunched forwards.

      10/ Legs up against the wall

      Good for: Relieves tension in legs and feet and stretches hamstring and glutes.

      Start with: Sidle up beside an open wall space, with your hips as close to the base of the wall as is comfortable. Swing your legs up the wall and lie back. Rest here anywhere from 10 breaths to 10 minutes. This can replace a standard savasana. More

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      The Results Are In: Running Proven To Significantly Improve Mood

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      Johannesburg, 28 November 2022. A total of 99% of people feel good or great after going for a run. This was the key finding from a series of running support groups set up by Nedbank in partnership with the South African Depression and Anxiety Group (SADAG) leading up to and throughout Mental Health Awareness Month. The runs took place every day in August and September and were led by Nedbank Runified, Africa’s biggest virtual mass participation race. They aimed to show the nation that exercise, particularly running, can be a starting point to address what has become our nation’s next great health crisis: mental health.
      Nedbank Runified for mental health saw athletes, mental health advocates and running enthusiasts lead group runs across the country that were open to anyone who wished to take part. All those who participated were challenged to be cognisant of their mood before and after their run and to report back on how they felt.
      READ MORE: 4 Ways To Boost Your Mental Well-Being
      ‘The results were staggering, but also not totally unexpected’, commented Tobie Badenhorst, Head of Group Sponsorships and Cause Marketing at Nedbank. ‘It has been scientifically proven that exercise, particularly running, improves mental health and reduces depression, stress, and anxiety – this is widely known. But we wanted to illustrate this to South Africans in the most practical way – by facilitating support groups for anyone who felt they needed them. These groups were designed to allow participants to experience the mental effect of even light exercise first-hand.’
      Of those who participated, 59% described their mood as ‘flat’ before their run, with only 7% saying they were feeling great. Post-run, just 1% felt their mood hadn’t improved, with 17% describing their mood as ‘good’ and 82% as ‘great’.
      ‘With South Africa’s mental health stats being one of the worst in the world (one in three South Africans battle with their mental health), our hope is that Nedbank Runified not only gave those who participated an outlet to boost their mood but that it will broadly raise awareness and drive education on mental health. Ultimately, we hope it can create a shift in how we think about and approach mental health. We’d like to thank Nedbank for providing its Runified platform as the vehicle to help us do this and look forward to building on the achievements of the past months,’ added Badenhorst.
      ‘Nedbank has been involved in running for decades, and we are proud to use the Nedbank Running Club as a partner to create a lasting impact in the communities we serve. Through Runified, we were not only able to raise awareness while driving education on this issue, but through clear insights, we have also demonstrated that running, particularly in groups, can reduce stress, depression, and anxiety,’ concludes Badenhorst.
      Nedbank Runified for mental health is not yet over – those who want to join the movement can participate in November from anywhere in the world by joining the Nedbank Running Club on Strava or by searching #NedbankRunified on social media for more details.
      If you or your loved ones are battling mental health challenges, there is hope. Visit sadag.org or call 0800 567 567 in the event of an emergency. More

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      It’s Time For The Virtual Nedbank Runified Challenge

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      It’s time for the Nedbank Runified challenge where runner’s join forces all over the country in aid of Mental Health Awareness month and Runify around mental health. This is the perfect first step towards a happier and healthier South Africa.
      Virtual Goal  
      The Runify challenge, in partnership with the South African Depression and Anxiety Group (SADAG), aims to demonstrate that running (particularly in groups) can reduce stress, depression and anxiety. The goal for the challenge is to collectively run 500 000 km by the end of the month. All you need to do is run as many times and as many kilometres as you can each week to help reach the target. Run for a greater cause, Runify for those around you and let’s get this movement going together, one step at a time.

      Join A Group Run
      The Nedbank Running Club is more than a club and welcomes runners of all fitness levels to unify through running.  Join one of the Runified partners in their respective cities for a 5 km group run.
      Durban 
      Nedbank Runified Durban group run hosted by Cuan Walker, Masibulele Mkhundlu & Nicola Schreuder
      Date: 22 October 2022  Time: 08h00 Venue: The Bike & Bean, Snell Parade, Stamford Hill, Durban, 4025
      Johannesburg 
      Nedbank Runified Johannesburg group run hosted by Tumi Sole & Zinhle Masango
      Date: 25 October 2022 Time: 17h30 Venue: Nedbank Running Club, Modderfontein, Flamingo Shopping Centre (Upper parking Area)
      Cape Town 
      Nedbank Runified Cape Town group run hosted by Amy Hopkins, Caley Jack, Nombulelo Mgabadeli & Graeme Richards
      Date: 29 October 2022 Time: 08h00 Venue: vida e caffè Table Mountain
      Join the Nedbank Running Club on Strava
      From 14 – 30 October 2022, run as many kilometres as possible to help Nedbank reach the 500 000 km goal in the two week period.
      Share your runs on Strava and all social platforms with #NedbankRunified and you stand a chance to win prizes, including Nike vouchers, Nedbank AVO vouchers, and Nedbank Running Merch.
       Visit http://www.nedbankrunningclub.co.za to join the Nedbank Running club in your area, no matter what type of runner you are. 
      If you or your loved ones are battling with mental health challenges, there is hope. Visit sadag.org for free resources to manage your mental health. SMS 31393 and a counsellor will call you back or call 0800 567 567 – available seven days a week, 24 hours a day. SADAG has a dedicated WhatsApp counselling chat line on 087 163 2030 available seven days a week, from 08:00 to 17:00.
      *In Partnership with Nedbank More

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      Eleven First-Time Female Marathon Runners On A Journey

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      Empowering Change 
      In what has become an inspiring insight into each ladies’ deeply personal reasons for wanting to conquer their first marathon, the adidas Beyond Impossible Campaign has unfolded with the aims of empowering and encouraging the female community to lean on the sport of running for the purpose of bringing positive change into their lives. 
      [embedded content]
      The eleven ladies have been on a 16-week training program, under the watchful eye of Kathleen Shuttleworth, a Cape Town based running coach who specialises in middle to long-distance training. And even though the end goal is to complete the Marathon, there’s been a strong focus on building a sense of community, ensuring that the journey has been both supportive and enjoyable despite the challenge. 
      Commenting on the spirit amongst the group, Coach Kathleen said, “It’s been such an honour coaching and getting to know the ladies. Their dedication and enthusiasm to the program have been evident from day one. They’re a truly inspiring group of women, and I can’t wait to see each lady cross the finish line!”
      Zoë Brown, Ncebakazi, Kay, Leatitia, Shaakirah, Tracey, Yentle, Ashleigh, Melissa, Jana and Lenise were followed on their journey with beautifully shot 90 second individual videos, as well as a four-part documentary series detailing the 14-week journey of these courageous women.
      Follow the @adidasZA #BeyondMyImpossible #ImpossibleIsNothing conversation on Instagram, and be sure to keep an eye out for these special ladies along the route on race day – they’d love your support!
      *In Partnership With adidas More

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      Run In Comfort Over Any Distance With The New Under Armour HOVR Infinite 4

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      Spring is a great season to start upping your running game and we’ve been testing for the perfect pair to make you excited to get out and run, while covering all your running needs at the same time. 
      The great thing about the UA HOVR Infinite 4 is the versatility of the shoe like this covers all the bases. Whether you’re going for a short run or taking on those long-distances, the new HOVR Infinite 4 is the queen of comfort. Much like its predecessor, Under Armour’s game changing HOVR Infinite range is a go to running shoe for all types of runners across the globe.
      What’s New? 
      Unboxing the new addition to the UA HOVR family you will immediately notice the exciting new look from this extensive makeover, and the new changes do not disappoint. The most important part of any road shoe is the midsole and its ability to keep you in comfort for the duration of your run so that the energy you put in is channeled into your pace, rather than worrying about any troubles with your feet. UA have kept the reliable, smooth, secure feel of the infinite by changing the cushioning midsole system, rethinking the outsole and simplifying the upper, resulting in a lighter, softer and more durable every day running shoe.
      High Impact
      The change of the midsole has been a significant technical mashup to deliver more efficient cushioning. By unwrapping and flipping the UA HOVR cushioning you now get a smoother sensation as the foot moves through the natural gait cycle, which for most runners starts with a heel strike. From here, most of the impact is absorbed in the midsole with a smooth transition to the toe off. A new upper has simplified the amount of fabric used to result in just one-piece of airy mesh, which means a lighter ride, and together with the 3D moulded insole, cradles your foot to help keep it securely in place. 
      Miles of Comfort 
      Coming back to the gait, we approve of the outsole makeover, which reveals anatomically placed deep flex grooves to provide flexibility in key areas to work with the natural forces in your stride and smoothly take you through each cycle to build up a smooth rhythm of running. This means you save energy. Unless you burn it on going even faster – recommended!
      New carbon rubber lugs under the heel offer improved traction and durability in high-impact strike zones to help propel you forward with greater confidence – another reason to up the tempo!

      At A Glance 

      Engineered mesh upper is extremely lightweight & breathable, with strategic support where you need it
      3D-molded sock liner cradles your foot for enhanced step-in comfort
      Responsive UA HOVR cushioning reduces impact, returns energy & helps propel you forward
      Anatomically placed, deep flex grooves offer flexibility in key areas
      Carbon rubber pods under the heel deliver greater traction and durability for those high-impact strike zones

      Stay Connected
      What we love about the whole Under Armour running range is the standard inclusion of Bluetooth in every pair of shoes. The insert in the heel records the data of your running gait, step count, ground contact time, strike angle and a whole lot more insight to analyse post run on the, free to download, MapMyRun app for your phone. It’s a simple matter of pairing your app with your shoe and then you don’t even need to run with your phone as the shoe itself is recording all the metrics. If you do run with your phone you can get the added benefits of having a real-time virtual coach advising you while you’re running. Bring on a spring full of running. 
      The new HOVR Infinite 4 is available in multiple colourways at Under Armour Brand House stores nationwide as well as online for R2899: www.underarmour.co.za
      *In Partnership with Under Armour More

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      How You Can Join The Nedbank Running Club That’s Improving Mental Health In SA

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      So you want to join a running club? Maybe you want to get active? Find your running tribe? Or do something that improves your mental health? We’d like to introduce you to Nedbank Runified.
      Nedbank and the South African Depression and Anxiety Group (SADAG) are running for better mental well-being in South Africa. Here’s everything you need to know:
      What’s Happening?
      Every day during August and September, Nedbank Runified, Africa’s biggest virtual mass participation race, will challenge South Africans around the country to run in support groups to encourage better mental well-being.
      Nedbank Runified group runs, led by athletes, mental health advocates and running enthusiasts like Zinhle Masango, Amy Hopkins, Nicola Schreuder, Nombulelo Mgabadeli and Tumi Sole, will take place in Cape Town, Johannesburg and Durban with at least one run every day between August and September 2022. Anyone can participate, and these group runs will be followed by a national mass participation Strava challenge during Mental Health Month in October.
      What Is Nedbank Runified?
      Originally launched as a proactive response to fight the societal effects of Covid-19, Nedbank Runified was a movement to instil a sense of ‘togetherness’ when South Africans were forced to be apart, with running as the catalyst. With over nine million kilometres run by more than 225 000 participants, the Nedbank Runified virtual series became a source of mental relief for many South Africans during the national lockdowns.
      ‘As the nation moves on post the national lockdowns, there is a natural evolution and a new meaning to Nedbank Runified, one which serves to bring South Africans together to address mental health, a serious healthcare issue that is impacting society’, says Nthabiseng Matshekga, Executive Head for Group Marketing at Nedbank.
      ‘The mental health crisis existed long before the Covid-19 pandemic but intensified during lockdown. Currently, mental health in South Africa is one of the worst in the world, with one in three South Africans battling with their mental health,’ says Cassey Chambers, Operations Director at SADAG. ‘It is scientifically proven that exercise, particularly running, improves mental health and reduces depression, stress and anxiety. As we approach Mental Health Month in October, we are immensely excited to partner with Nedbank through Nedbank Runified to raise awareness and drive education on this issue’.
      Why Run For Mental Health?
      Now in its third instalment, Nedbank Runified will combine virtual and physical running challenges to rally around a very real issue in our country – mental health. This running challenge, in partnership with the South African Depression and Anxiety Group (SADAG), aims to demonstrate that running (particularly in groups) can reduce stress, depression and anxiety.
      ‘Nedbank has been involved in running for decades, and we are proud to use the Nedbank Running Club as a vehicle, coupled with relevant partnerships, to create a lasting impact in the communities we serve. SADAG’s expertise is vested in helping people throughout South Africa with their mental health and is an invaluable part of our community. We are proud to partner with them to help drive the movement for better mental health’, says Matshekga.
      How Can You Join?
      To find out how you can join Nedbank Runified in your city, join the Nedbank Running Club on Strava or search #NedbankRunified or #MoreThanAClub on social media.
      The Nedbank Running Club is more than a club and welcomes runners of all fitness levels to unify through running. It is time to Runify around mental health, and take the first step towards a happier, healthier South Africa.
      How Is WH Getting Involved?
      Here at Women’s Health we believe being healthy involves every element of your life. In fact, it’s why we strive to give our readers all the resources they need for their wellness journeys; whether that’s in the gym, on the yoga mat, in the kitchen, with a journal in hand or by hitting the road.
      We’ll be showcasing May/June Women’s Health Cover Star Caley Jack and Nombulelo Mgabadeli as they take on Nedbank Runified. We’ll even be joining in on the runs around South Africa ourselves. Make sure to follow us on Instagram (@womenshealthmagsa).
      *If you or your loved ones are battling with mental health challenges, there is hope. Visit sadag.org or call 0800 567 567 in the event of an emergency.
      *In Partnership with Nedbank More

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      11 Best New Running Shoes That’ll Inspire Your Next PB

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      We know what you’re thinking: another pair of running shoes? Sure, running shoe releases claiming to make you (almost) as fast as Caster Semenya drop what feels like every day, but hear this: getting the best new running shoe for your needs only means a better workout.
      Not only that, but running shoes are meant to be replaced regularly (around every 650km – 800km), to protect the health of your feet. We’ve scoped around to bring you the newest running shoe drops in 2022 (so far), along with how they’ll support your next PB.

      If You Want To Hit The Road
      Puma Eternity Nitro
      If you need stability, Puma’s runGUIDE tech keeps your foot in check and centred as you hit the ground. It’ll still feel lightweight, though, with a midsole that cushions your feet without feeling like a cement brick.
      Puma Eternity NitroR 3200Buy It
      New Balance Fresh Foam 1080 v11
      This shoe looks so good and comes in so many colourways, you’d be forgiven for wanting to wear it on a night out. The Ultra Heel tech gives you that support for long slogs, but the sizing option gets bonus points: you can select the shoe size and a desired width, for those of us with wide – or especially narrow – feet.
      New Balance Fresh Foam 1080 v11R 3099 Buy It
      adidas Solarglide 5
      Ever the #sustainablebae, adidas made this shoe in collaboration with Parley For The Oceans to recycle ocean plastic for 50% of the shoe. You still get that trademark BOOST tech that returns energy from the strike back to your foot, and it just looks hella cool.
      adidas Solarglide 5R 2499Buy It
      Asics GlideRide
      Asics’ trademark FLYTEFOAM™ tech, along with GEL™, protects your foot from fatigue by delivering great cushioning, so you keep going for longer. Notice the way this shoe is curved? That’s specifically to reduce excess ankle movement, lower strain on the calf and keep you moving forward.

      READ MORE: This Is Exactly How You Can Join The FREE adidas Runners Club RN 

      If You Want To Hit The Treadmill
      Under Armour HOVR™ Sonic 5
      These beauties will make every run better and better, thanks to its Connected Footwear tech that syncs with the UA MapMyRun app. Get real-time feedback as you run, plus they’re flexible and breathable.
      Under Armour HOVR™ Sonic 5R 2499Buy It
      Hoka Kawana
      The Kawana is named after the Sunshine Coast’s famous beach break in Oz, and just like that flexible surfer lifestyle, this shoe is specifically designed to take you from a run to the gym floor (Sweat1000 addicts, we’re looking at you!). A wide base supports your foot for lateral movements while responsive cushioning has your back on repetitive strikes.

      Asics METARACER™ Tokyo
      If you’re a treadmill runner who loves a good speed session, try the lightweight Metaracer™ Tokyo. The chunky GUIDESOLE™ is not only a lewk but allows for that toe-spring jump you need when going super fast. A carbon fibre plate inside the shoe propels your forward, in case you’re racing the cute person on the treadmill next to you.
      Asics MetaRacer TokyoR 3500Buy It
      READ MORE: So Many Of Us Get Knee Pain Running – Here Are 5 Possible Causes + What to Do About Them

      If You Want To Hit The Trail
      Hoka Tecton X
      Hoorah for major footwear tech that remains lightweight, especially when you’re praying to the deities that your ankles don’t roll on yet another unexpected loose rock. Hoka’s first trail running shoe has grippy outsole (be gone, dodgy pebbles!) and über cushy responsive foam base to keep you comforted in the great outdoors.

      Nike Pegasus Trail 3 GORE-TEX
      The same beloved Pegasus shoe, but with extra bells and whistles (tough traction and improved midfoot construction) to keep you stable on rough terrain. This one is great for neutral runners, and we gotta say – we love a waterproof shoe!
      Nike Pegasus Trail 3 GORE-TEXR 2999,95Buy It
      READ MORE: The Ultimate Training Guide For Your Gut
      K-Way Apex Trail
      A recycled mesh upper and insole gets a serious vote of confidence, plus the insole tech is orthopaedic-focused to support your rough-and-tumbles on the mountain. At such a great price, it’s also the perfect entry-level shoe for those of us dipping our toes into trail running.

      Hi-Tec GEO-Trail Pro
      Are you a constant toe-scuffer? This running shoe takes this into account by reinforcing the forefoot. It’s also kitted out with a shock-absorbing rebound layer (great for downhill sprints), EVA foam for speedy ascents., and a secure lacing system so you’re not sacrificing valuable PB time on flyaway string.
      Hi-Tec GEO-Trail ProR 1299Buy It

      READ MORE ON: Fitness Advice Fitness Gear Running Running Tips Trail Running More

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      How To Get Out & #RunForTheOceans With adidas

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      As we approach World Oceans Day on Wednesday 8 June, adidas and its longstanding partner Parley for the Oceans is once again encouraging the global sporting community to turn activity into action and Run for the Oceans in 2022.
      Locally, the campaign is being supported by the adidas family of athletes and brand partners including Siya Kolisi, Zinhle Ndawonde, Thulani Hlatshwayo, Gerda Steyn, Aphelele Fassi and Tayla Kavanagh.
      For the first time, new activities have been introduced to the challenge, making this the most inclusive Run for the Oceans yet. People from all parts of the global sporting community are invited to hit the street, the tennis court, and the football field, and unite to help protect the oceans from plastic waste.
      Featured: Track and field sprinter Shaunae Miller-Uibo
      The Change Made So Far
      Launching between 23 May and 8 June, the event returns for its fifth year, with the ambition of mobilising a generation to help end plastic waste. Research shows that the world is at a tipping point, with it predicted that oceans will contain more plastic than fish by 2050**.
      Since 2017, adidas and Parley have united over 8.2 million runners worldwide through Run for the Oceans, with more than 81.7 million kilometres being run in total.
      Since the beginning of the partnership in 2015, adidas has made more than 50 million pairs of shoes with Parley Ocean Plastic and close to 18 million pairs in 2021 alone – these include plastic waste intercepted from beaches and coastal communities, preventing it from polluting the oceans.
      We need action from everyone, everywhere to create true change and this year Run for the Oceans will expand to welcome in a wider range of activities – when we all come together, we can help make a world of difference.
      How To #RunForTheOceans
      For every 10 minutes of running from select activities, such as running, tennis or football, recorded by participants via the adidas Runtastic app or Strava, Parley will clean up the equivalent weight of one plastic bottle from beaches, remote islands and coastlines before it reaches the ocean, up to 250,000kg.
      To illustrate the devastation that plastic waste causes in our ocean, adidas South Africa partnered with Innovocean to bring the first anamorphic campaign of its kind to life, at the V&A Waterfront in Cape Town. When the artwork is viewed from a specific vantage point along with the warping and bending of the 3D elements, it lines up perfectly to create an optical illusion that can only be truly appreciated when viewed in person. To highlight the tangible difference that this initiative is making, the team came up with two contrasting creatives.
      The result is a mesmerising transition from a highly polluted ocean to one that is beautifully clean. This highlights the commitment made by adidas and Parley – join the Run for the Oceans Challenge and for every ten minutes of exercise, adidas and Parley will remove the equivalent weight of one plastic bottle, preventing it from polluting the ocean.

      READ MORE ON: adidas Fitness Running More