How I got my job as…Founder of Middle Eastern brand SemSem, Abeer Al Otaiba
“Act on a dream” Reinventing the mother-daughter matching style, the bold and feminine brand SemSem is a brain child of an Egyptian designer Abeer Al Otaiba. At the heart of the line is her own daughter, Samia, whose nickname “SemSem” inspired the brand’s name. A cosmopolitan blend of Egyptian, Emirati, and French influences define the […] More