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    15 new interior pieces to refresh your home

    Life

    by Sarah Joseph
    20 seconds ago

    A new year, calls for a revamped space. To bring in a wave of positive energy, each interior item can definitely contribute to a zen home.
    As the New Year offers a fresh start for so many things, from exercise and healthy eating to aspirations and career development, so why not purchases some clean interior or two to refresh your home?
    Revamping your interiors for the new year can bring fresh energy to your home. From plush sofas to elegant coffee tables, you’ll find an exquisite array of artisanal living room interior pieces at, each crafted to elevate your living space
    Here are some stylish and refreshing ideas for new decor pieces:
    Eclectic Lighting
    Add a sculptural chandelier, pendant lights, or LED strip lighting for a modern twist. Consider unique floor lamps with textured finishes or warm-colored light bulbs for cozy ambiance.
    Textured Rugs
    Opt for handwoven rugs or bold patterns like geometric or abstract designs. Layer smaller rugs over larger neutrals for added depth.
    Sculptural Decor
    Choose ceramic vases, abstract sculptures, or artisan pieces to add character. Mix modern shapes with vintage finds for a curated look.
    Aesthetic Storage Solutions
    Go for woven baskets, floating shelves, or stylish credenzas for clutter-free organisation. Look for pieces with rattan or cane detailing for a natural touch.
    Overall, shop for pieces that hint of cosiness to your home. If you don’t know where to start, Emirates Woman has create a guide of our favourite pieces to shop in the new year.
    Bloomr

    Mauri – Bouclé Sofa Dhs7,995. Shop from Bloomr.com
    Michael Aram

    Winter Leaves Grape Leaf Dish Dhs425. Shop from Ounass.ae
    Klekktic

    The Charli Mirror Dhs2,800. Shop from klekktic.com
    Bloomr

    Tate – Bouclé Swivel Armchair Lounge Chair Dhs3,595. Shop from bloomr.com
    H&M Home

    Terracotta Tray Dhs75. Shop from ae.hm.com
    Home Kode

    Fiddle-leaf fig Artificial Plant (Pot not included) Dhs390. Shop from homekode.com
    Loewe

    Small Mushroom Scented Candle, 170g Dhs485. Shop from Ounass.ae
    Missoni Home

    Bone China Nastri Bordeaux Teapot (780ml) Dhs2,100. Shop from Harrods.com
    ROJA

    Neroli de Tunise 3-Wick Candle (1kg) Dhs1,300. Shop from Harrods.com
    The White Company

    Stowe Vase Dhs315. Shop from Bloomingdales.ae
    Versace Home

    La Medusa Medium Vase in Porcelain Dhs1,895. Shop from Ounass.ae
    Studio Namit Khanna

    Atom Table Lamp Dhs636. Shop from Namahome.in
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Instagram @pinterest More

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    15 new interior pieces to refresh your home this January

    Life

    by Sarah Joseph
    28 mins ago

    A new year, calls for a revamped space. To bring in a wave of positive energy, each interior item can definitely contribute to a zen home.
    As the New Year offers a fresh start for so many things, from exercise and healthy eating to aspirations and career development, so why not purchases some clean interior or two to refresh your home?
    Revamping your interiors for the new year can bring fresh energy to your home. From plush sofas to elegant coffee tables, you’ll find an exquisite array of artisanal living room interior pieces at, each crafted to elevate your living space
    Here are some stylish and refreshing ideas for new decor pieces:
    Eclectic Lighting
    Add a sculptural chandelier, pendant lights, or LED strip lighting for a modern twist. Consider unique floor lamps with textured finishes or warm-colored light bulbs for cozy ambiance.
    Textured Rugs
    Opt for handwoven rugs or bold patterns like geometric or abstract designs. Layer smaller rugs over larger neutrals for added depth.
    Sculptural Decor
    Choose ceramic vases, abstract sculptures, or artisan pieces to add character. Mix modern shapes with vintage finds for a curated look.
    Aesthetic Storage Solutions
    Go for woven baskets, floating shelves, or stylish credenzas for clutter-free organisation. Look for pieces with rattan or cane detailing for a natural touch.
    Overall, shop for pieces that hint of cosiness to your home. If you don’t know where to start, Emirates Woman has create a guide of our favourite pieces to shop in the new year.
    Bloomr

    Mauri – Bouclé Sofa Dhs7,995. Shop from Bloomr.com
    Michael Aram

    Winter Leaves Grape Leaf Dish Dhs425. Shop from Ounass.ae
    Klekktic

    The Charli Mirror Dhs2,800. Shop from klekktic.com
    Bloomr

    Tate – Bouclé Swivel Armchair Lounge Chair Dhs3,595. Shop from bloomr.com
    H&M Home

    Terracotta Tray Dhs75. Shop from ae.hm.com
    Home Kode

    Fiddle-leaf fig Artificial Plant (Pot not included) Dhs390. Shop from homekode.com
    Loewe

    Small Mushroom Scented Candle, 170g Dhs485. Shop from Ounass.ae
    Missoni Home

    Bone China Nastri Bordeaux Teapot (780ml) Dhs2,100. Shop from Harrods.com
    ROJA

    Neroli de Tunise 3-Wick Candle (1kg) Dhs1,300. Shop from Harrods.com
    The White Company

    Stowe Vase Dhs315. Shop from Bloomingdales.ae
    Versace Home

    La Medusa Medium Vase in Porcelain Dhs1,895. Shop from Ounass.ae
    Studio Namit Khanna

    Atom Table Lamp Dhs636. Shop from Namahome.in
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Instagram @ More

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    Exclusive: In the office with Fay Ezzat, founder of L’Atelier Middle East

    Fashion

    by Camille Macawili
    1 min ago

    Fay Ezzat, founder of L’Atelier Middle East, exclusively shares the conception and vision of her latest venture with Emirates Woman.

    How long have you been in this space?
    It actually took me a few good months to establish and renovate the whole place, and I can proudly say that we have been operating here for a year-and-a-half now.
    Have you custom-built any bespoke pieces?
    In our L’Atelier we mostly produce clothes for different local designers from the region as well as outside. We are getting requests from designers from France, Australia, but we also have started doing pieces for Jo Malone, Bvlgari, Victoria’s Secret and other big global brands for their campaigns. In the meantime, I have been creating a few bespoke pieces for my own brand for this year’s launch.
    How do you think the interior reflects you?
    I have been creating this space not only for myself, but also for designers and brands to inspire and produce their collections within a beautiful set-up and light space. I believe that the environment is very important when it comes to creation, that’s why I built this place to make everyone feel the fashion energy, where they can come up with new ideas.
    The way that reflects in L’Atelier is not only production but is also a space to create, design and do fittings. L’Atelier is a fashion hub.
    Describe your taste in three words.
    Sharp, androgynous and minimalistic.
    Scroll through the gallery below for an exclusive tour inside L’Atelier:

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    January’s – The Optimism Issue – Download Now 
    Images: Supplied More

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    Valentino Cinema brings Federico Fellini’s masterpieces to Abu Dhabi

    Fashion

    by Ruman Baig
    1 hour ago

    Abu Dhabi recently played host to Valentino Cinema, an exclusive four-night cinematic experience celebrating the iconic work of Italian film director Federico Fellini. From January 13th to 16th, the 421 Art Campus transformed into a haven for film enthusiasts, showcasing a selection of Fellini’s most celebrated films. The event, a collaboration between Maison Valentino and the Abu Dhabi Investment Office (ADIO), offered a unique blend of luxury fashion, art, and cultural immersion.

    The Valentino Avant Les Débuts campaign, Creative Director Alessandro Michele’s first for the House, drew significant inspiration from the timeless allure of Rome and its cinematic history. Fellini, a visionary director known for capturing the spirit of Rome through his distinctive lens, served as a key influence on the campaign’s narrative. This connection between Valentino’s creative vision and Fellini’s cinematic legacy formed the foundation for the Valentino Cinema event in Abu Dhabi.
    Choosing Abu Dhabi as the venue was a strategic decision. As a recognized capital of luxury fashion and elegance in the United Arab Emirates, Abu Dhabi provides a unique cultural backdrop and an ideal platform for delivering exceptional cultural experiences. The city’s commitment to fostering a vibrant arts and culture scene aligns perfectly with Valentino’s desire to showcase Fellini’s work to an international audience.

    The partnership with ADIO was crucial in bringing this vision to life. ADIO’s focus on collaborating with leading luxury retailers to redefine Abu Dhabi’s retail landscape and create innovative consumer experiences made them a natural partner for Valentino. Noura Al Foulathi from ADIO emphasized the significance of the collaboration, stating that it allowed for the creation of a truly unique experience honoring Valentino’s iconic legacy in Italian cinema while reflecting Abu Dhabi’s vision for luxury. She further highlighted how the event seamlessly blends luxury fashion, arts, and the emirate’s rich cultural heritage, solidifying Abu Dhabi’s position as a global destination for world-class experiences.

    The Valentino Cinema program featured a curated selection of Fellini’s masterpieces: Roma was screened on January 13th and 14th, followed by La Dolce Vita on the 15th, and 8 ½ on the 16th. The opening night was particularly special, featuring live music and a thought-provoking panel discussion moderated by Butheina Kazim, founder of Cinema Akil, the UAE’s first independent cinema. Kazim led a conversation with filmmakers Abdulla Al Kaabi, Sarah Alhashimi, and Chndy, exploring the film’s cultural impact and its enduring relevance.
    Valentino Cinema provided a rare opportunity for audiences in Abu Dhabi to engage with Fellini’s cinematic genius in a sophisticated and immersive setting. The event successfully combined high fashion, art, and film, creating a memorable cultural experience that further cemented Abu Dhabi’s reputation as a hub for world-class events.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied  More

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    Christmas gift guide: 45 luxe gifting ideas for last-minute shoppers

    Fashion

    by Ruman Baig
    11 mins ago

    The holiday season is in full swing, and if you’re like many others, you might be feeling the crunch of time when it comes to finding the perfect Christmas gifts for your loved ones. Fear not, last-minute shoppers, this comprehensive gift guide is here to save the day.
    Whether you’re searching for something unique and thoughtful or simply need a quick and easy solution, this Christmas guide offers a curated selection of gift ideas for everyone on your list. From luxurious fashion pieces to cozy essentials that will elevate their homes we’ve got you covered.
    Simply browse through our suggestions, click on the provided links, and have your gifts delivered in time for Christmas. Let’s make this holiday season stress-free and joyful
    Miu Miu

    Aventure leather tote bag. Shop this from farfetch.com 
    Puma

    Speedcat Archive “Brown” sneakers. Shop this from farfetch.com 
    Claudie Pierlot

    Knitted dress. Shop this from farfetch.com 
    Maje

    2-in-1 cashmere cardigan. Shop this from farfetch.com 
    Miu Miu

    Logo-embellished leather belt. Shop this from farfetch.com 
    ROTATE BIRGER CHRISTENSEN

    Puff-sleeve sequined midi dress. Shop this from farfetch.com 
    Posse

    Strapless maxi dress. Shop this from farfetch.com 
    Max Mara

    Tenebre cape. Shop this from farfetch.com 
    Sandro

    Tweed mini dress. Shop this from farfetch.com 
    YVON

    Arum. Shop this from yvonthelabel.com 
    TWINSET

    Pleated dress. Shop this from farfetch.com 
    Huda Beauty

    Juicy Bombshell Lip Duo. Shop this from sephora.ae
    ESTÉE LAUDER

    Blockbuster Gift Set. Shop this from sephora.ae
    FENTY BEAUTY

    Numba One Kit. Shop this from sephora.ae.
    Drunk Elephant

    The Coast Is Clear™. Shop this from sephora.ae.
    L’OCCITANE

    Almond-Licious Travel Set. Shop this from sephora.ae.
    GLOW RECIPE

    The Glow Library Kit. Shop this from sephora.ae.
    Summer Fridays

    The Signature Travel Skincare Set. Shop this from sephora.ae.
    SUNDAY RILEY

    Morning Buzz Kit. Shop this from sephora.ae.
    GISOU

    Honey Gloss & Go Duo. Shop this from sephora.ae.
    OLAPLEX

    In Good Repair. Shop this from sephora.ae.
    COLOR WOW

    Dream Smooth Discovery Kit. Shop this  from sephora.ae.
    FABLE & MANE

    Healthy Hair Oiling Ritual Set. Shop this from sephora.ae.
    ELEMIS

    Travel Face & Body Favourites. Shop this from ae.elemis.com
    OLFACTIF

    Scented candle Sagittarius Sandalwood. Shop this from thatconceptstore.com 
    GIOBAGNARA

    Chantilly Carafe 600ml. Shop this from thatconceptstore.com 
    La DoubleJ

    Set Of 2 Light Blue Cloud Placemats. Shop this from thatconceptstore.com 
    ALESSI

    Plisse Toaster. Shop this from thatconceptstore.com 
    GIOBAGNARA

    Citiz Easy Version Coffee Machine 220 V. Shop this from thatconceptstore.com 
    Venini

    Massimo Vignelli Mushroom Table Lamp. Shop this from thatconceptstore.com 
    Lexon

    City Energy Pro. Shop this from thatconceptstore.com 
    GIOBAGNARA

    Riviere Barcelona Ice Bucket. Shop this from thatconceptstore.com 
    Driade

    Adelaide Xvii Low Vase. Shop this from thatconceptstore.com 
    POLSPOTTEN

    Herritage Sphere Candle Holder. Shop this from thatconceptstore.com 
    The State Of Mind Palestine

    The State Of Mind PALESTINE. Shop this from thatconceptstore.com 
    ASSOULINE

    Sheikh Zayed. Shop this from thatconceptstore.com 
    ASSOULINE

    The Ultimate Tower. Shop this from thatconceptstore.com 
    ALESSI

    5 Seasons Hmmm Room Spray. Shop this from thatconceptstore.com 
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More

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    20 minimal buys to purchase for a capsule winter wardrobe

    Life

    by Sarah Joseph
    13 mins ago

    As the weather begins to cool down, finding the right buys can last you through winter season.
    For a stylish and functional winter wardrobe, focus on layering and versatility to stay warm and fashionable. Here are some of the best pieces to consider:

    A classic, long wool coat is a staple. Choose neutral colors like camel, black, or grey for versatility, or go for bold hues to make a statement.

    A high-quality, insulated puffer jacket is perfect for particularly cold or snowy days. Look for one with a water-resistant or windproof shell for extra protection.Knitwear
    Soft, oversized sweaters in wool or cashmere are both cozy and chic. While turtlenecks are great for layering under jackets or blazers, they add warmth and style.
    Thermal Layers
    Thermal tops and leggings in materials like merino wool or synthetic blends help retain body heat and are essential for layering under your main outfit.
    Tailored Trousers
    Wool trousers or corduroy pants offer warmth while looking polished. They can be styled for both casual and formal looks.
    Fleece-lined Leggings or Tights
    Ideal for wearing under dresses or skirts, they add extra insulation without bulk.
    Winter Boots
    Waterproof leather or suede boots with insulated lining are essential for staying warm and dry. Opt for styles like ankle boots or knee-high boots, depending on your look.
    Scarves, Gloves, and Hats
    A luxurious scarf can elevate your outfit while keeping your neck warm. Leather or Wool Gloves are practical and stylish, especially with touchscreen-compatible options. Add warmth to your head with a beanie and can double as a fashion accessory.
    Statement Coat
    In addition to practical outerwear, consider a bold statement coat in a vibrant color or pattern to add flair to your winter look.
    Shearling or Faux Fur Coat
    Perfect for extra chilly days, these coats offer both warmth and texture to your wardrobe.
    Oversized Blazer
    Layer an oversized wool blazer over turtlenecks or thin sweaters for a sophisticated and warm layered look.
    So, swipe through our editor-approved guide for the best capsule pieces to have for your winter wardrobe.
    Alaïa

    High-Neck Cotton-Poplin Top Dhs3,008. Shop from Farfetch.com
    AMI Paris

    Brunello Cucinelli

    Shearling-Collar Leather Biker Jacket Dhs29,200. Shop from Farfetch.com
    Tom Ford Eyewear

    Edward Sunglasses Dhs1,303.
    Khaite

    The Attico

    Anja Bomber Jacket Dhs10,829. Shop from farfetch.com
    Saint Laurent

    Monogram Square-Buckle Belt Dhs1,899. Shop from farfetch.com
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @hanneketsujimaru More

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    9 last-minute gift ideas for the holidays that won’t fail to please

    Fashion

    by Camille Macawili
    1 hour ago

    A can’t-go-wrong guide to the best gift ideas that any one on your list would love to receive during the holidays.
    With all the Q4 rush and festive merriment, the holidays can feel a little fraught. If you’ve kept gift shopping up to the last minute and the quest for the perfect present seems like a struggle, don’t fret. We know it’s tough especially when you want to impress and the recipient has excellent taste.
    Last-minute shopper? Let us help
    To give you a helping hand, we’ve compiled a guide to the truly fail-safe gifts, hand selected for being practical and tasteful so it looked like you paid attention to your loved ones needs.
    From luxurious stocking stuffers, thoughtful essentials and all-out gestures, discover here 9 gifting ideas for people who are hard to shop for:
    Gift for the Homebody
    Staying in during the holidays? This electric blanket will keep you cosy all night long and makes the perfect present for a homebody.

    Super Soft Faux Fur Heated Blanket Dhs698 The White Company
    Gift for the One Who Has Everything
    This digital gift card from Majid Al Futtaim makes gift-giving hassle-free and seamless. Giftee would simply need to choose the amount via the SHARE app and the lucky recipients can choose to shop their wishlist or what they truly need across 5,000 stores at all Majid Al Futtaim malls including Mall of the Emirates, City Centre Mirdif, and Deira. For next-level ease, the e-gift card can be added to your Apple Pay or Samsung Pay ensuring effortless accessibility.

    Download the SHARE app here
    Gift for the New Homeowner
    A tuberose-scented candle with a terracotta glazed to bring in the nature to any space will please any new homeowners.

    Tuberose Scented Candle Dhs600 Loewe
    Gift for the Sentimental
    A personalised note card to say send your heartfelt thanks with style and grace.

    Bespoke Notecards No. 03 Dhs1,505 Jaymes Paper
    Gift for the Big Spender
    This Rimowa card holder is an ultra-lightweight and sleek stocking stuffer for keeping cards organised and elevate everyday spending.

    Aluminum Card Holder Dhs990 Rimowa
    Gift for Life
    Give the gift of Cartier and you’ll never go wrong. This Tank Louis Cartier with a black alligator strap is heirloom-worthy and will stand the test of time.

    Tank Louis Cartier Watch Dhs26,800 Cartier
    Gift for the Aesthete
    A sculptural work of art to elevate everyday for the discerning aesthete in your life.

    Elsa Peretti Medium Bone Cuff Dhs7,345 Tiffany & Co.

    Gift for the Style Savvy
    Métier’s Ease evening clutch in a deep shade of crimson red is an exquisite gift for the style-savvy loved one in your life. With a petite silhouette and an elegant design, it is the perfect plus one to all the upcoming social events on the agenda.

    Ease Clutch Dhs5,693 Métier
    Gift for the Tastemaker
    Playfully crafted, this potato-shaped bowl makes for a unique gift for friends who love to host.

    Set of 2 Ceramic Potato Bowls Dhs1,305 Moda Domus, available at Moda Operandi
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Instagram @rosiehw More

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    How I got my job as… Founder of the homegrown label By ALL’E 

    This week, we chat with Ella Stapleton, Founder of By ALL’E is fashion brand designed by woman for woman. Handcrafted in Dubai, United Arab Emirates, By ALL’E is dedicated to empowering women through the inside out in each piece.
    Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
     Each piece has been carefully designed around the female form, accentuating, and crafting the perfect fit. The creative journey of each and every piece has undergone months of research, sketches, fabric sourcing and sampling to refine and perfect, just for you. All the garments handmade with love in Dubai, by a small local team.
    To delve into her story, Emirates Woman spoke to Stapleton to see how it all began.
    What was your favorite subject at school?
    My favorite subject at school was always art. It felt different from the traditional subjects, and it gave me the freedom to express my creativity in ways that other classes did not.
    What was your first job?
    My first job was when I was about 14 or 15. A friend of my mum owned a local café in Australia, and I started working there as a waitress on weekends. It was a great experience that taught me the value of money and the importance of hard work and responsibility.

    What brought you to Dubai?
    I went travelling to Europe for three months when I was 21 and after returning back home to Australia, it felt somewhat isolated from the rest of the world. I had a job opportunity to come and work in Dubai and thought, I guess I have nothing to lose. I have been here now for 8 years and haven’t looked back.
    What inspired you to enter the space and your brand?
    After losing my job in property development due to the pandemic in 2020, I decided to pursue an idea I’d always dreamed of: opening an online fashion boutique in Dubai. I started by bringing Australian fashion brands to Dubai and reselling them. I did that for about three years, but eventually, I found myself getting bored with the buying and reselling process—it didn’t really challenge my creativity. So, I decided to take the leap and create my own fashion brand, where I could truly express my own vision and designs.
    I always felt there was a huge gap in the Dubai market for unique women’s clothing, as it was mostly limited to high street brands in the malls. I often found myself ordering clothes online from other countries, but that came with high shipping rates, long delivery times, and pricey customs charges.
    Talk us through the concept?
    The brand is called By ALL’E, which is essentially my name but backwards. The concept of the brand is to encapsulate a unique collection of premium, yet still affordable fashion to women.When creating the concept, I really wanted to bring strong ethics towards sustainability and a slower fashion experience. We focus on sourcing local fabrics, producing in smaller batches to minimize waste, and using sustainable materials whenever possible. Additionally, we are proud to collaborate with local artisans, ensuring that all designs are created in the Dubai Design District and manufactured locally in the UAE.
    What are the key elements of your role?
    Given that the company is still relatively new and small, I am involved in every aspect of thebusiness. However, my primary focus lies in design, fabric sourcing, sampling, and overseeingproduction management.
    Talk us through your daily routine.
    Every day is totally different, I wake up around 8am, shower, get ready for the day, make breakfast and a matcha. Then normally I would get the working day started by checking emails, making sure the timelines for sampling and production are on track. After this I normally have my meetings, whether it be with the sampling studio or with the production factory. In the afternoon, I usually fit in a personal training session, Pilates, or a game of padel. Following that, I return home to catch up on any remaining work, prepare dinner, and unwindbefore heading to bed by around 10 pm.
    What advice do you have for anyone looking to follow in the same footsteps?
    My advice would be to begin with a well-structured business plan and focus on identifying yourniche. Given the highly competitive nature of today’s market, it is essential to offer a unique,high-quality product or service that fulfils a clear demand and stands out to consumers.
    Tell us more about the products/services?
    By ALL’E products were created to celebrate individuality, confidence, femininity and self-expression through fashion. Our mission is to create high quality pieces that can be worn to lunches, brunches, dinner dates, holidays and special events, at an affordable price point. Each piece has been carefully designed around the female form, as we want to accentuate the female body with our designs. Currently most our collections consist of woman’s dresses, and matching top and skirt sets. Being based in Dubai, we are also able to offer local orders on demand. We offer free same day delivery in Dubai, if you order by 5pm. Free next day delivery within the UAE when you order by 1pm, and we also offer free express worldwide delivery with DHL.
    What is the best piece of advice you have ever received?
    The most valuable advice I’ve received is that if you truly want something, you can achieve it—but you have to be willing to put in the hard work and remain committed. Success does not come easily, but with dedication and perseverance, anything is possible.
    And what is the worst?
    I try to disregard negative feedback, as I tend to take criticism personally, especially when itpertains to the business. I recognize that this is something I need to manage better, ensuringthat I do not allow such negativity to impact my mindset or decisions.

    What’s the biggest challenge you have had to overcome?
    There has definitely been a lot of challenges with having the business, but one challenge that is particularly hard to navigate and manage is the cash flow. Creating collections is expensive, with costs for fabric, sampling, production. It can be difficult to balance revenue projections with expenses, especially when you’re working on future collections. Managing that cash flow and ensuring financial stability month-to-month is definitely a challenge, but it’s something I’ve had to continuously learn and adapt to.
    What’s lies ahead for the brand?
    We have some exciting plans ahead for the brand. This month, we’re launching our evening collection, which we’re really looking forward to. For the new year, we aim to see By ALL’E stocked in more retail stores, both in the UAE and internationally, expanding our customer base globally. One of our long-term goals is to have our own showroom or retail space in Dubai. Overall, I’m excited to see the brand continue evolving and growing. Additionally, I do plan to release collections more frequently and broaden our size range to include petite and curve options, ensuring that we can cater to all women.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @byalleofficial More