The South African Marathon season is approaching fast. With the Two Oceans Ultra and Half Marathon scheduled for Saturday, 15 April and Sunday, 16 April 2023 respectively.
Running is booming in our country, and, along with a huge increase in runners – by more than 10% since the 2020 lockdown, the tech in running shoes is forging ahead.
One of the heroes of the new evolution of running-specific shoes is the BOOST cushioning from adidas. This month adidas unveiled the latest member of its most iconic running shoe franchise – the Ultraboost Light. Testament to their constant strive to take innovation to the next level, and in response to consumer feedback, the new Ultraboost Light has a ground-breaking new material at its core – Light BOOST.
Marking a decade since the introduction of BOOST technology, the new and improved Ultraboost Light benefits from 30% lighter BOOST material. Resulting in a performance running shoe designed to offer epic energy, plush cushioning, comfort and responsiveness.
Taking runners’ experiences to the next level, the all-new Ultraboost Light also includes:
- A redesigned Linear Energy Point (LEP) found on the sole of the shoe reworked to optimise responsiveness and work in harmony with the new Light BOOST material.
- PRIMEKNIT+ upper for an adapted fit that provides breathability and comfort.
- Continental™ natural performance rubber instils confidence in traction for all weather conditions.
- A 10% lower carbon footprint* compared to previous versions.
The new Ultraboost Light launches in a white colourway, featuring solar red and core black detailing. It is now available from adidas concept stores countrywide, online at adidas.co.za and on the adidas app.
To celebrate the 10th anniversary of BOOST technology, adidas is also revealing a special edition version of the adidas Ultraboost Light with a dedicated colourway. The 10th-anniversary edition comes in a primarily black colourway, with black and yellow detailing. The same design that was found on the first-ever adidas silhouette with BOOST technology, the Energy Boost.
Follow the @adidasZA #ULTRABOOST conversation on Instagram for more information.
