Life
In a stunning collaboration that marries fashion and leisure, Missoni, the iconic Italian fashion house, has partnered with DRIFT Beach Dubai to create an exclusive, limited-time experience. Launching on October 28th, 2024, the partnership will see Missoni’s signature style infuse the beachfront destination, transforming it into a vibrant paradise.
This collaboration marks Missoni’s first-ever Missoni Resort Club in Dubai. The renowned fashion brand’s distinctive patterns and bold colors will adorn the pool and beach areas, creating a visually striking and luxurious ambiance. From the daybeds and parasols to the cabanas and poolside elements, every detail will reflect Missoni’s signature aesthetic.
The color palette for the collaboration is inspired by the sea, featuring deep blues and ocean turquoise, accented with vibrant pops of emerald green. This harmonious blend of colors creates a serene and stylish atmosphere, perfect for relaxation and socializing.
Founded in 1953 by Ottavio and Rosita Missoni, the brand has become synonymous with Italian luxury and creativity. Missoni’s commitment to artisanal craftsmanship, innovative design, and bold patterns has made it a global fashion icon. The brand’s diverse product range includes ready-to-wear collections, sportswear, beachwear, accessories, and home furnishings.
DRIFT Beach Dubai is a prestigious beach club located within the One&Only Royal Mirage. It offers a range of amenities, including a private beach, a chic French restaurant, and a variety of weekly events.
The Missoni collaboration will elevate DRIFT Beach Dubai’s already impressive offering, providing guests with a unique and unforgettable experience. Whether you’re seeking a tranquil escape or a vibrant day of socializing, DRIFT Beach Dubai has something for everyone.
As the collaboration launches on October 28th, fashion enthusiasts alike are invited to experience the ultimate beachfront paradise.
