IN PARTNERSHIP: Iconic American brand Ralph Lauren joins forces with Twiggy by La Cantine, one of Dubai’s most coveted beach clubs, to present its Spring 2023 global California Dreaming campaign.
Influenced by the many worlds of Ralph Lauren, this campaign explores the endless pursuit of a life well lived. The label brings the elegant campaign to the glamorous grounds of Dubai through an immersive beach experience at Twiggy by La Cantine, giving exclusive access to its sophisticated world.
Situated in the heart of the Park Hyatt Hotel Lagoon, Ralph Lauren turns Twiggy by La Cantine into a unique destination celebrating timeless design and the California state of mind. Unveiled on March 4, 2023, this experience will be extended until April 23, 2023. Kicking it off with a celebratory party, there will be an exclusive series of VIP moments hosted in the Ralph Lauren private cabanas to present the new collection. In addition to that, a selected range of the label’s premium hospitality offerings has also been availed for a completely immersive experience.
Offering a welcome departure from the fast-paced city life, Ralph Lauren’s beach club is a luxe getaway from the hustle. With customised sunbeds, parasols, cushions, seating areas and private cabanas in the trademark tones of white and blue, highlights the American sensibility that is quintessential to the brand. Every bespoke experience reflects the fine art of living that it is well-known for. You can also enjoy a generous offering of gelato along with signature refreshments with a selection of American classics and its favorites at the location’s beach bar and restaurant.
Turning this idyllic beach club into its personal turf, Ralph Lauren brings a limited-time pop-up store featuring a myriad of pieces from its Collection, Purple Label and Polo Ralph Lauren ready-to-wear, swimwear, fragrance, and eyewear. Each collection within the Spring 2023 season emotes the brand’s sense of freedom in its own distinctive way, reflecting the spirit of California.