More stories

  • in

    The Softest Fabric For Your Toughest Workouts

    With workout gear acceptable and comfortable in all day activities way beyond the gym, it’s become a focus of active people to seek out the best gear that feels as good after your exertions as it does while working up a sweat.
    Like Suede On Your Skin
    The secret to success in this crossover of comfort comes down to how the gear feels on your skin. Under Armour has created Meridian fabric with that precise goal – to feel soft on your skin during and after a workout. A technical quick-dry hybrid fabric that lets you go hard without losing that super-soft feel.
    It’s a sensation to the skin you never knew you needed but can’t imagine wearing anything else once your feel it. This specially engineered fabric delivers a unique type of softness that can still wick sweat like a champ. 
    All Day Comfort
    With the realisation that soft just for the sake of comfort is not good enough, numerous rounds of research and development were used make sure comfort and workout versatility are priorities. The result is the  softest performance gear to date from Under Armour.  The impressive collection is ideal to wear to any fitness class, from spin to yoga to pilates, but is  also so flexible, lightweight and soft, that you  won’t want to take them off once you get home. 
    “The Under Armour Meridien legging is absolutely phenomenal. Moving in them feels  like they weren’t even there. Even while sweating, they still just felt really comfortable.”, says Rachel Garcia, Pro Softball Player.
    The ‘SOFT YOU CAN SWEAT IN’ collection’s notable promises include:
    SERIOUSLY SOFT Under Armour brushed the surface of the fabric to an ultra-soft finish for our softest feel yet.
    LASTING COMFORT Wicks sweat and stays comfortable, especially in those high-friction zones.
    FLEXIBLE PERFORMANCE Super-breathable, lightweight stretch goes everywhere you do.

    The ‘SOFT YOU CAN SWEAT IN’ collection includes a wide range of gear and also features the new UA Smartform Evolution Bra. The new ‘must have’ bra delivers strategic support, tailored for medium-support activities like cycling, weight training & boxing. Bending, jumping, and squatting can make your clothing shift or slip as you move, The UA Smartform fabric can help your clothes adapt to your movement moulding to the shape of your body which may help keep them from slipping or shifting during workouts.              
    The new ‘SOFT YOU CAN SWEAT IN’ collection will be available at Under Armour Brand House stores nationwide as well as online: www.underarmour.co.za More