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    Want to be a content creator? Dubai government has now pledged Dhs150 million in support

    Lifeby Ruman Baig3 hours ago In a groundbreaking move, the Dubai government has committed a substantial amount of Dhs150 million to fortify the digital media sector and bolster the efforts of content creators.This announcement unfolded during the prestigious 1 Billion Followers Summit hosted by the New Media Academy in the vibrant city of Dubai.Sheikh Mohammed bin Rashid Al Maktoum, the visionary Vice President and Prime Minister of the UAE and Ruler of Dubai, spoke about the profound role of media in mirroring community values and aspirations.استضافت الإمارات اليوم 3000 صانع محتوى يتابعهم أكثر من 1.8 مليار متابع من 95 دولة حول العالم في أحد أكبر التجمعات العالمية لصناع المحتوى .. نرحب بهم في الإمارات .. ونقول لهم إن صناعة المحتوى مسؤولية .. وصناعة المحتوى علم .. وصناعة المحتوى هو مستقبل الإعلام ..وأعلنا اليوم أيضاً… pic.twitter.com/An9ZaGYLxd— HH Sheikh Mohammed (@HHShkMohd) January 10, 2024At the heart of this monumental initiative is the establishment of a permanent headquarters designed to provide influencers with year-round support. This strategic move by the Dubai government aims to nurture and amplify the impact of influencers in shaping the narrative of the UAE on the global stage.“We have earmarked AED 150 million to propel content creators and elevate the digital media sector. Concurrently, a dedicated headquarters for influencers is being established, ensuring consistent support throughout the year. These steps align seamlessly with our sustained investment in nurturing creative talents, reinforcing the UAE’s influential global media presence,” Sheikh Mohammed affirmed.The New Media Academy’s 1 Billion Followers Summit also marked the graduation of 90 accomplished content creators from the ‘Social Media Professional Program’ and the fourth cohort of the ‘Faris Al Muhtawa’ program. These initiatives stand as testament to Dubai’s commitment to fostering a dynamic and thriving community of digital storytellers.In a world increasingly connected through digital platforms, Dubai’s strategic investment in content creation and influencer support underscores its dedication to projecting a nuanced, authentic narrative that encapsulates the essence of the UAE.– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Instagram: @karenwazen  More

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    9 refined accounts to follow on Instagram this month

    Life

    by Sarah Joseph
    3 hours ago

    A curated guide of refined accounts to #follow on Instagram this month.
    Jimmy Choo@jimmychoo
    Seriously slick accessories.
    Toteme@toteme
    Refined minimalist wardrobe staples.
    Lulu & The Beanstalk@lulus.bean
    An independent social club with a cool interior.
    Rasario@rasario
    Classic chic with a modern spin.
    Ganache Chocolatier@byganachechocolatier
    A handcrafted, homegrown chocolate experience.
    Saanté@saanteselfcare
    Reiki-energized slow beauty rituals for the modern world.

    The Berkeley@the_berkley
    Top tier luxury at its best.
    Schiaparelli@schiaparelli
    Avant-garde pieces designed with surrealism at its core.
    ICD Brookfield Place@icdbrookfieldplace
    An all-in-one space where art, food, workplace and lifestyle meet.
    November – The Refinement Issue with Jimmy Choo  – Download Now
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More

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    In pics: Sheikh Mohammed’s wholesome portraits from his recent visit to London

    Life

    by Sarah Joseph
    2 hours ago

    VIEW GALLERY/ 4 IMAGES
    London is often regarded as a key hotspot for Royals to visit.
    The most recent member of the UAE Royal family to a travel there is His Highness Sheikh Mohammed Bin Rashid Al Maktoum, the Vice-President and Prime Minister of UAE and Ruler of Dubai.
    With various portraits resurfacing of him on the internet meeting various important individuals, the photos have been making their rounds on social media portrait his humble nature and an approachable personality.
    The ruler was spotted at various key spots in the UK, where fans had joyfully expressed their excitement as they took pictures with him. Seen at both Hyde Park and at the Harrods store, the UAE ruler was seen in comfortable attire on all occasions, even when his brother shared a picture of them looking over fondly at each other on his Instagram.
    In a post shared on Twitter, Hussain Sajwani, Founder and CEO of Damac, thanked the UAE leader for meeting with him and his son, saying that it was an honour for his son Mehdi.
    He said, “We were captivated by his remarkable wisdom and unwavering dedication to the well-being of his people.” He continued, “May Allah bless Your Highness with a long and prosperous life, and may you continue to be a beacon of pride for our nation!”
    Also, Tajikistan-singer, Abdu Rozik took to Instagram to share a picture with HH Sheikh Mohammed, which gained traction from the globe over with 200,000 likes and several wholesome messages singing his praises.
    With all his social media fans showering their love, swipe through the gallery above with all the portraits shared on Instagram from his current visit to the United Kingdom.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Instagram @abdul_rozik , @khalifasaeed & @hussainsajwani More

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    In Pics: Inside Selena Gomez’s star-studded 31st birthday party

    Life

    by Ruman Baig
    3 hours ago

    VIEW GALLERY/ 8 IMAGES
    Selena Gomez, celebrated her 31st birthday in style on Friday evening with a surprise bash at an exclusive residence in Malibu.
    The event was meticulously planned by her closest friends, who made sure to incorporate personal touches that truly reflected the actor’s essence.
    The singer looked stunning in a red leather embellished strapless mini dress from the renowned Bottega Veneta, complemented by Magda Butryum sandals styled by Dominic J. West.
    The night was filled with memorable moments, including a lively DJ set by Diplo, a photo booth adorned with an SG monogram, and an endless supply of customised Shake Shack burgers (the beauty entrepreneur’s favourite).

    A constellation of entertainment industry darlings and close friends to the Rare Beauty moghul graced the occasion. The guest list boasted names like Christina Aguilera, Paris Hilton, Rosalia, Karol G, Saweetie, Tiffany Haddish, Pia Mia, Sabrina Claudio, Benny Blanco, YG, Tyga, and many more.
    But the birthday surprises didn’t conclude there. On her Instagram Story, Selena revealed an additional delightful treat – a private screening of the new Barbie movie.

    Her friends and younger sister donned adorable Barbie-themed pink outfits while enjoying the show from comfortable-looking chairs. Following the screening, the group gathered for an intimate dinner, captured in Instagram photos that showcased them in their pink-clad glory, surrounded by a delectable spread of food and drinks.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Instagram @selenagomez  More

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    Threads: Twitter’s newly launched rival already has over 10 million subscribers

    Life

    by Ruman Baig
    3 hours ago

    Mark Zuckerberg, the owner of Meta, has launched a new social media platform called Threads.
    The text-based conversation app, similar to Twitter, is now live. This announcement comes in the midst of an online rivalry between Zuckerberg and Elon Musk, the face behind Twitter, which sparked speculations of a physical confrontation between the two tech giants.
    It is believed that the launch of Threads is a response to certain changes made by Twitter, including the introduction of a paywall to Tweetdeck and reducing the number of visible tweets per individual, both implemented by Elon Musk to increase paid subscribers.
    Threads aims to cater to the demands of current Twitter users and address any complains they may have, while remaining free of cost.

    According to the Threads team, the platform seeks to create a space where people can engage in discussions about important and relevant topics. While several Twitter-like apps have been released in recent years, Threads is expected to have significant impact and potentially gain traction due to Elon Musk’s controversial strategies with Twitter, which have received mixed reactions regarding free speech.
    This has opened up a whole new avenue for for Mark’s Threads to thrive in this landscape. Plus, the easy transition for an existing Instagram user is an additional bonus.
    Head of instagram, Adam Mosseri gave a complete breakdown about the new app in a detailed video. “Threads is our new app, built by the Instagram team, for text updates and joining public conversations. We’re hoping Threads can be great space for public conversations, and we’re very focused on the creator communities that already enjoy Instagram,” shared Adam.

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Instagram: Feature Image: @veneti.a More

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    TikTok’s Kinda Ibrahim on amplifying women and utilising the platform’s impact

    Life

    by Camille Macawili
    47 mins ago

    Kinda Ibrahim, Regional General Manager of Operations and Marketing at TikTok, speaks to Emirates Woman passionately about the platform’s significance, her vision for the platform in the region, and her approach to amplifying strong women.
    What do the first 30 minutes of your day look like, your morning routine?
    I am an early riser. I am usually up by 6:00 am. My morning starts with a quick coffee, then doing some form of exercise (it varies). I then come back home to have breakfast, read and watch the news, and start my work day.
    Tell us how did you get your start in the industry.
    I kind of knew early on that I wanted to get into tech. My undergraduate degree was in computer science, and the first few roles I took were in programming and development. I slowly transitioned into business while I was completing my MBA but I stayed very close to tech. I held roles in analytics, project management, business operations, and partnerships in tech companies in North America and Middle East, such as Yahoo, Microsoft, Twitter and most recently, TikTok.
    What is your approach to leadership and how do you ensure these values filter down through the company?
    My leadership style has evolved over the years as I  have been managing teams for almost 15 years. My role as a leader is essentially to remove obstacles and help my team succeed and I  best describe it as a combination of coaching and democratic style. 
    How have you found social media has supported your own personal growth?
    Discovery and #LearnOnTikTok have allowed me to easily gain insightful information and learn new things, while also expanding my horizons into topics I didn’t even know I was interested in! From learning quick tricks in Excel sheets to understanding human psychology, to quick baking recipes and breathing techniques and the list goes on and on!

    How do you see TikTok and the use of social media evolve in the next 5 to 10 years?
    With the world constantly changing and the rapid evolution of technology, it’s hard to say how digital platforms and social media will evolve in the coming years.
    I know for sure that we’ll continue to showcase how TikTok is redefining entertainment by harnessing the power of a diverse and authentic community. It’s a platform where culture thrives, connecting people from different experiences, cultures, and communities.
    TikTok fuels discovery and empowers creators worldwide, providing a space for creative expression. What sets TikTok apart is its ability to entertain while fostering a rewarding sense of community. Through its innovative approach, it has transformed the way people experience and engage with entertainment in a truly global and inclusive manner, and I believe this will only continue to go from strength to strength. 
    Something I’m very excited about is the launch of Series, which we just announced, an extension of our continued commitment to providing a range of monetization opportunities that reflect the diversity of our global creator community. The feature is currently in its early phase and only available to select creators in select regions including MENA and we’ll be listening closely to our community for feedback to iterate and further enhance the feature and make it available more widely to more creators in the coming months.
    How do you aim to drive the platform forward in the region?
    One of the most important things for me at TikTok is our community, it’s truly at the heart of everything we do. Myself and the team are keen to constantly provide them with opportunities to amplify their voices and enable them to be a positive force of change in society. We are a platform that nurtures creative, authentic, and positive content communities which are diverse in age, culture, and geography, and allow everyone to have a voice.
    We also have a robust localization strategy to encourage users to create content relevant to their local cultures and trends. Our operations teams ensure TikTok provides the best community support for creativity and discovery for our local users in Arabic, and we will continue to do so.
    How do you drive women empowerment in your field?
    We have initiatives to help empower women. For example, in celebration of International Women’s Day earlier this year, we showcased the inspiring and remarkable #WomenofTikTok community in an exhibition at Al Serkal’s Le Guepard digital gallery, allowing visitors to join in celebrating the amazing Women Who Will who continue to make a positive impact on the global TikTok community and beyond through their creativity, passion, and advocacy.
    We also have the #WomenofTikTok community, which has garnered over 3 billion views globally, and brings together a diverse group of women changemakers, pioneers, leaders, and allies who are using their voices to break barriers, gender stereotypes and advance women’s equity every day.  From popular hashtags such as #WomeninSTEM (over 3 billion views) and #WomeninSports (over 1 billion views), to women entrepreneurs and small business owners who use TikTok to start and grow a business, to women activists dedicated to enhancing women empowerment and gender equality, #WomenofTikTok are supporting and connecting with one another.
    What are the different verticals that are generating views from the region – and how can we use it #IRL?
    Some of the most popular verticals in the region include #BookTok which has amassed over 2 billion views in the region over the last 6 months, where users share reviews and recommendations of their favorite books; #WhereToVisit which has had 541 million video views in the last 6 months, which acts as personalised city tour guide from the TikTok community; #WhatToWatch an entertainment hub featuring recommendations, reviews and their reactions on the top movies and series from our community and leading streaming platforms; #TikTokCookbook for our at-home chefs.
    With social media use at an all-time high, what type of content stands out to you?
    For me, content that really stands out is authentic content. The TikTok community has created a new global language around video and sound, not just text, but by sharing authentic stories, thoughts, and experiences with each other. The creativity and authenticity that lives on TikTok cannot be replicated or found anywhere else.
    Have you had any mentors along the way and if so, what knowledge did they impart?
    I have been very lucky to have many mentors along the way and I owe a lot of the success that I have to them. From pushing my limits that I did not know I had, to coaching me on topics such as communications, leadership, building alliances and stakeholder management — they have had a huge impact on my career. It is my time now to pay it forward and help people succeed and achieve their career objectives.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied by TikTok More

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    “Social media had me romanticising my mental illness and put me in a hole”

    Mental illness, once maligned and stigmatised, is now in a new era, with people proudly opening up about their struggles. But have we gone too far and romanticised mental illness to the point of making it desirable? WH investigates. 

    It started with a giggle. One post that really felt like it saw me. Saw my depression in ways I had never even considered. Before I knew it, I was scrolling through the entire feed, liking and commiserating with this shadowy account choc-o-block full of memes detailing my battle with depression with such levity, I felt that it might be all ok. Everyone struggles to get out of bed, right? None of us feel good about getting dressed? Doing the dishes? Going out?

    Mental illness, destigmatised

    That’s not to say that all social media use is detrimental to your mental health. Fairuz Gaibie, a clinical psychologist, notes it can be helpful. “Social media and mental health-related posts or information can serve an incredibly important and positive purpose,” she says. “Many individuals have finally recognised in themselves that they may be struggling with more than just the everyday struggles through identifying with a post and therefore realising that something more serious might be at play.” It’s also helped immensely with destigmatising mental illness. “Many feel incredibly heard and seen through posts that convey to them their very own experiences and struggles,” Gaibie says. 

    Bolstered by feeling like I was being seen, my scrolls through Instagram pages were endless. Instead of getting up and walking my dog, I found myself in a veritable scroll hole. I was looking for any sign that other people were struggling like me. They became bastions of my stance on my deteriorating mental health. That yeah, it was ok to lie around and stew about my lack of motivation to complete basic tasks like washing or going outside for a bit.

    I didn’t realise there was a problem until it was too late and I had imbibed the personality of the memes I was constantly digesting. I’d self-isolated for weeks and foregone my weekly workouts in favour of downing glasses of wine after getting through a tough workday. My texts to friends became darker, more worrying. When I sent memes to friends, the laughing emojis were lacklustre, with some even commenting, “Everything ok?”.

    What romanticising mental illness looks like 

    Turns out, romanticising mental illness is a well-established trend, not only on social media, but in movies and TV, too. Like how Elle Woods in Legally Blonde snaps out of her breakup-induced depression so fast? And becomes fabulous overnight? A girl can dream. Or how Lana Del Rey’s music makes depression seem romantic, beautiful and desirable. 

    One study notes the proliferation of mental illness online and how it forms part of creating an entire identity. “The presentation of the self, performed by a popular creator on TikTok, often implies that a mental illness diagnosis adds to their attractiveness and popularity,” the author notes. 

    Mental illness, but make it #trendy

    “Glamourising [or romanticising] mental illness is the move from what would otherwise be described as a life-altering and impacting condition into a ‘trend,” explains Zahraa Surtee, psychologist. “Many people use terms such as ‘anxiety,’ ‘depression’ and ‘bipolar’ freely on social media, stripping these terms of their true importance and disregarding the importance of considering it an illness, rather than a mere phase one experiences.”

    It’s a double-edged sword, notes Gaibie. “The comfort of seeing yourself and your struggles in a meme or article and knowing that many others go through similar experiences can be incredibly comforting and helpful,” she says. “Beginning to normalise these experiences to the extent of no longer realising the need to address and work on the struggles, however, is deeply problematic.”

    Compounding this, people with mental health disorders are drawn to social media at higher rates, per one study. “Studies have reported that individuals living with a range of mental disorders, including depression, psychotic disorders, or other severe mental illnesses, use social media platforms at comparable rates as the general population, with use ranging from about 70% among middle-age and older individuals to upwards of 97% among younger individuals,” the authors note. What we’re looking for? Community, encouragement; a sense of belonging. But the community can fast become something ‘trendy’ and dangerous instead of helpful. 

    What trivialising mental illness looks like 

    You might find yourself laughing off the serious side effects of your mental illness when you should seriously evaluate what’s going on. This could be taking stock of all the patterns and habits that are pointing to something bigger. “Due to the romanticisation of mental illness, especially in the online sphere, many tend to look at it as something trendy to label themselves with, without the informed opinion of a mental health professional,” says Surtee. It’s something echoed in many responses from friends. I asked them about the rising trend and whether or not it’s affected them at all. One friend texted back, “OMG ME AS A 15-year-old being obsessed with Jeffree Star and wanting to be emo and shit.”

    The side-effects 

    For context, Jefree Starr, in his early days, struggled with self-harm and this encouraged other people to do the same; made it seem cool. “He basically was a walking advertisement for self-harm and shit back in his early days,” my friend texted me. “Seeing that as a kid was confusing because on one hand, he was openly gay so that was nice to see, but then the other stuff…” It’s a slippery slope to a dark place.

    Romanticising mental illness can lead to trivialisation of the problem, says Kerry Rudman, founder of Brain Harmonics International and neurofeedback practitioner, who works with people struggling with mental illness. “This can take many forms, such as romanticizing the struggles of people with mental illness or portraying it as an essential part of a creative or artistic lifestyle,” she says. “It can also involve promoting harmful stereotypes and misconceptions about mental illness or portraying it as something that is easily overcome with quick solutions.”

    Prime example: me, thinking it’s totally ok to lie about all day and do nothing at all fed my unrealistic idea of life as something perpetually depressing, without getting help for what was an untreated depressive episode. “We run the risk of getting far too comfortable with mental illness or psychological distress; perhaps equating the fact that many have these struggles with it being the way things kind of just are and that this is acceptable. Just because something is very common (of which struggles like depression and anxiety are), does not mean that it is healthy to accept it,” explains Gaibie. 

    The way out 

    Psychologists see the rising trendiness of trivialised mental illness, too. “Ever since I joined social media, roughly about 10 years ago, I have witnessed only an increase in the ‘trending’ of mental illness online,” says Surtee. “Social media is not a guarded space and we don’t always have control over what we’re exposed to, leading many to gather false information about mental illness and causing them to wrongly self-diagnose. Hashtags like #broken, #thinspo, and #depressingquotes are largely popular and followed by millions on social media.”

    It’s also a catch-22 since people reach out to social media for mental health support, per one study.

    But it’s hard to control the kinds of content you’re fed, especially on Explore and For You Pages. From that study, respondents noted that they often felt overwhelmed by content and felt ‘out of control’ when it came to picking what they wanted (and maybe needed) to see on social media. The study also noted that once your algorithm starts feeding you the content you’re looking for (mental health content), it’s hard to stop that or opt-out, barring quitting the app altogether. 

    So how do we break out of doom-scrolling our way into another episode? 

    The pendulum can swing too far to the other end of the spectrum, from destigmatising mental illness to romanticising it. But there are steps that can be taken to ease your way into prime mental health. 

    Minimise screen time

    First, you might want to step away from the screens. “Social media is not a space to seek therapy or holistically educate ourselves about illness,” cautions Surtee. “It speaks largely in generalities and not to us an individuals.”  Digital detox, anyone? 

    Get professional help

    Are the memes you’re turning to getting darker? Are you using them as a crutch instead of engaging in real self-care? A therapist can help. “Seeking professional help can help you gain a more realistic understanding of the challenges,” says Rudman.

    Practise self-reflection

    “Check in with yourself and your thoughts about mental health,” says Rudman. “Check if your beliefs or attitudes about it are based on accurate information or if they are influenced by media or societal messages.”

    Clean up your feed 

    Notice how certain accounts make you feel. Do they make you feel uncertain about yourself, make you feel down? Unfollow those accounts and make space for positivity and upliftment rather than comparison. More

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    Here’s why the Selena Gomez vs. Hailey Bieber narrative needs to end

    Lifestyle

    by Ruman Baig
    4 hours ago

    It’s 2023, how are women still pitting womnen against each other over issues so trivial, that should have been best left in high-school.
    Unless you’re living under a rock, you must be aware of the whole scoial media drama between Hailey Beiber and Selena Gomez — orchestrated by unhappy people on the internet. While the latest edition of this tomfoolery may have begun in February, the real catty narrative around Hailey and Selena have been doing the rounds since the former married Justin Bieber in 2018, six months after his reported breakup with Selena. Ever since, everything the two women do — right from posting a song on their personal IG stories to writing a slightly vague caption, everything is turned into a planned dig by theory makers on Instagram and TikTok.

    While the ladies have reportedly mentioned under various platforms that there’s no bad blood between the two — netizens cannot seem to let the two women live in peace. Back in 2022, Selena and Hailey even publically posed together for a photo op, in an attempt to put the past behind at the Academy Museum Gala. And for a fleating moment, both beauty entrepreneurs could breathe a sigh of relief.
    Cut to a month ago, the Rare Beauty founder posted about accidentally overlaminating her brows. On the same day, Kylie Jenner shared a video of herself and Hailey on FaceTime highlighting their eyebrows, which was instantly translated as an attack on the singer. TikToker Nuha, @devotedly.yours, shared her theory and left the internet in a frenzy. Both Selena and Kylie resorted to comment on this absurd theory. “This is reaching,” wrote Jenner, “U guys are making something out of nothing. This is silly,” selena backed the reality star with her comment on the same TikTok.

    @devotedly.yours Replying to @its_alexhilton Half asleep making this but @piamia’s latest video says a lot without saying a single thing #selenagomez ♬ Calm Down – Rema & Selena Gomez

    Despite the invidual involved in the supposed fued clearing the air, fans of both parties continued to vandalize their social media with hateful comments, Hailey more than Selena. Things grew even more tensed when online hate started picking up heat in real life. Recently, at a Justin Bieber concert, the crowd heckled him by chanting “Fuck Hailey Bieber” leaving the singer and his wife in complete dismay.
    Amidst the chaos, Selena took a break from social media, dethroned kylie Jenner as the most followed women on Instagram and then came back to regular programming, posting about the filming of her show. But the bitter fans apparently weren’t done berating Mrs. Bieber on her behalf. The online bullying progressed to death threats for the Canadian singer’s wife and the two women had to yet again take a stand for each other publically.

    On 24th March, 2023, Selena shared an Instagram story almost pleading her followers to leave Hailey alone. In the said story, she wrote, “Hailey Bieber reached out to me and let me know that she has been receiving death threats and such hateful negativity. This isn’t what I stand for.”
    Following her statement, Hailey posted, “I want to thank Selena for speaking out, as her and I have been discussing the last few weeks how to move past this ongoing narrative between her and I. The last few weeks have been very hard for everyone involved and millions of people are seeing so much hate around this which is extremely harmful.”
    Hailey and Selena’s official statements

    After this, they may just have to come out in the open and sign a peace treaty for the people to finally let them move one. In this entirely fabricated chaos, one can visibly see how easy it is to keep a triangle involving two women go on for so long. Ever since time immemorial, celebrities have been dating, breaking up and then dating ex partners of other celebrities. While men are seldom in the limelight for choosing a happily ever after with one half of a popularly shipped couple, female celebrities cannot seem to see the end of it. Both women in this situation are highly accomplished and are constantly striving to grow in their space, while allowing other women to do the same. Yet, they cannot catch a break about a decison in their lives involving the same man.
    Even if any of the fan cooked up theories held any semblence of truth, does a sketchy comment or a shade-throwing IG story deserve a death threat in reaction? I don’t think so. Celebrity or not, no women needs to be answerable for her personal choices, irrespective of public opinion. It is about time we go back to treating social media like a space to harbour community spirit, instead of using it as a false court of law where the general public writes a death sentence for any one and everyone they don’t agree with.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Instagram More