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    Introducing The HUAWEI Pura 80 Pro – A Smartphone That Captures Life Exactly As You See It

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    We take thousands of photos every year; of friends, family, outfits, sunsets, meals and memories. But what if your phone didn’t just take pictures, what if it made them look exactly as you remember them!

    That’s the promise of the new HUAWEI Pura 80 Series, now available in South Africa. Make no mistake, it’s not just a phone. It’s a statement piece, a professional camera and a luxury accessory all rolled into one.

    At first glance, the HUAWEI Pura 80 Series turns heads. However, it’s not just about how it looks. It’s about how it makes you feel. Every curve, every reflection and every colourway has been chosen to evoke elegance and individuality. The smooth glazed finish has the softness of porcelain with the strength to go anywhere. Meanwhile, the silk-textured frame shimmers subtly in the light, like fine jewellery. The Glazed Red model features a sunburst pattern inspired by the golden-hour glow of sunrise.

    READ MORE: Huawei Just Unveiled Its 2025 Wearables Line-Up – See What’s New

    This is a phone you dress your day around. It complements your mood, slips effortlessly into your aesthetic and elevates the everyday, from a coffee run to a night out. It’s a phone that doesn’t just sit effortlessly in your hand. Instead, it fits into your life seamlessly. Whether you’re capturing spontaneous moments or making a visual statement, the HUAWEI Pura 80 Pro is designed to reflect your sense of self. It does so with bold beauty, quiet confidence and unmistakable charm.

    HUAWEI Pura 80 Pro – Burgundy Red

    HUAWEI Pura 80 Pro – Glazed Black

    Designed To Be Seen

    Let’s talk a little more about the design. The HUAWEI Pura 80 Pro draws inspiration from fine Italian jewellery and the flowing textures of traditional Eastern glaze work. The result is a phone that’s tactile, elegant and undeniably premium.

    It’s available in a devastatingly gorgeous burgundy called Glazed Red or a moody Glazed Black. Both shimmer with light and change tone depending on your angle. The curved screen, soft brushed frame and subtle detailing make it feel less like a gadget. It feels more like a fashion essential.

    A Camera That Sees Light Like the Human Eye

    Whether you’re snapping golden hour selfies, a neon-lit skyline or a candlelit dinner, the HUAWEI Pura 80 Pro adapts to the moment with incredible precision. It features a 1-inch Ultra Lighting Camera sensor, the largest ever seen on a non-Ultra smartphone. Huawei’s unique RYYB colour filter array draws in more light than conventional sensors. This reveals richer tones and softer shadows.

    Photos feel alive, shadows are soft, faces glow and colours are truer. This is all thanks to Huawei’s Ultra Chroma Camera, which fine-tunes each shot to match the way you see it. Even complex lighting, such as concerts, markets and night-time portraits, looks cinematic and clear.

    Plus, with Super HDR, you can shoot against the light without losing detail in highlights or your subject. And when it comes to portraits, the physical aperture adjusts just like a DSLR, giving you dreamy background blur or crisp group shots with everyone in focus.

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    Even the trickiest lighting, from dim restaurants to dusk concerts, is captured with cinematic clarity. With Super Night Mode, you’ll see your world at its most atmospheric, no extra effort required.

    If you’re the kind of person who wants even more – more clarity, drama and reach – the HUAWEI Pura 80 Ultra takes it further. With cinema-level dynamic range and a unique dual telephoto lens, it adjusts seamlessly as you zoom. This allows it to capture scenes exactly as your eyes see them, even from far away. Whether you’re shooting an intimate portrait or a stage from the back row, the HUAWEI Pura 80 Ultra makes every detail feel close, sharp and full of emotion.

    Your Life, Elevated

    Of course, the beauty runs more than skin deep. It features a vibrant 6.8-inch display, smart privacy features and gesture controls that let you navigate without touching the screen. The HUAWEI Pura 80 Pro was made to make life smoother. It charges super-fast with 100W wired or 80W wireless charging. And its 5170mAh battery easily keeps up with your longest days. Whether you’re out shooting content, replying to messages or streaming on the go, this phone won’t quit before you do.

    READ MORE: HUAWEI WATCH FIT 4 Series Helps You Train Smarter, Recover Better And Move With Purpose

    The HUAWEI Pura 80 Pro is also water- and dust-resistant with IP68 and IP69 ratings, so you can feel confident taking it anywhere. It’s more than a phone. It’s a studio in your pocket.

    See Further, Capture More

    From weekend getaways to weddings, gallery openings to beach sunsets, the HUAWEI Pura 80 Pro captures the aesthetic of your life the way it deserves to be seen. It’s bold, it’s smart and it’s ready for whatever your next adventure brings.

    The HUAWEI Pura 80 Pro is now available in South Africa through all retail partners starting from R889 over 36 months. Receive a free HUAWEI nova Y72s plus additional gifts all valued at R9 395. T’s&C’s apply.

    Prefer to buy it outright? Visit the HUAWEI Online Store or HUAWEI Experience Stores and get yours for R24 999. Enjoy a complimentary HUAWEI nova Y72s plus additional gifts all valued at R9 395.  T’s&C’s apply.

    Life’s too beautiful not to capture it beautifully.

    **WH Partnership More

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      Unfold More Of What Matters With Huawei’s Game-Changing Mate XT

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      The future has just unfolded. The HUAWEI Mate XT | ULTIMATE DESIGN, the world’s first tri-fold smartphone, has officially landed in South Africa, and it’s about to change how you move, work, train and thrive. Whether you’re planning workouts, running your business, tracking progress, or streaming your favourite post-gym series, this device finally flexes as hard as you do.And it’s not alone. The launch of the HUAWEI Mate XT is accompanied by the local arrival of the HUAWEI Mate X6, Huawei’s slimmest and toughest foldable yet – delivering next-level durability and flagship performance for high performers who don’t settle.
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      All of this is being unveiled on the same day Huawei announces its new partnership with the legendary Mamelodi Sundowns Football Club. Because when it comes to innovation, performance and winning mindsets, Huawei knows champions recognise each other.Go Big, Then Fit It In Your PocketWith the Mate XT | ULTIMATE DESIGN, Huawei has created a tri-fold smartphone that unfolds into a full 10.2-inch display. This gives you space to multitask, map out goals, check fitness data, scroll your socials, and even stream a class all in one sleek device. Folded, it’s barely thicker than a regular smartphone. Unfolded, it’s the thinnest foldable in the world at just 3.6mm.Its ultra-thin leather back adds a premium feel while staying lightweight, perfect for tossing into your gym bag or slipping into your pocket between meetings and workouts.This is no ordinary display. The Mate XT features Huawei’s 3K HUAWEI X-True™ Display with a Multiview in One experience that lets you shift between single, dual, or triple-screen modes – like switching gears between a run, a meeting and a recipe app. Whether you’re on a Zoom call, reviewing a training plan, or checking your macros, you’ve got all the space you need.You move fast. Your phone should, too. The Mate XT’s XMAGE camera system offers a 10-step adjustable physical aperture, wide to telephoto versatility, and Ultra Speed Snapshot for capturing every rep, sprint, or smile in crisp detail. Whether it’s gym selfies, progress pics, or scenic adventure shots, it’s all here without compromise.Engineered For Your HustleHuawei didn’t just fold a screen. They reimagined what a foldable could be. The Mate XT’s tri-fold hinge is made from ultra-high strength steel and is built to handle daily use and constant movement without losing its smooth, precise feel. It’s durable, flexible and designed to move with you, just like your training.Prefer One-Fold? Meet The HUAWEI Mate X6Alongside the Mate XT comes the HUAWEI Mate X6. This is the foldable for those who want strength, clarity and performance in one refined form. Featuring dual OLED screens protected by 2nd Gen Kunlun Glass and housed in an aerospace-grade aluminium frame, the Mate X6 is ready for active lifestyles.With its advanced Ultra Chroma Camera and ten-size adjustable aperture, it’s built to capture true-to-life colours and pin-sharp images even in low light. Whether you’re out hiking, cooking with friends, or hitting personal bests, the Mate X6 is designed to do it all, and even better, it does it well.Unfold More. Do More. Be More.The HUAWEI Mate XT | ULTIMATE DESIGN and the HUAWEI Mate X6 are now available at Huawei’s official online store. Plus, Huawei Experience Stores in select retailers across South Africa. HUAWEI Mate XT ULTIMATE DESIGN

      HUAWEI Mate X6

      For the month of April, customers purchasing a HUAWEI Mate XT | ULTIMATE DESIGN, will receive a year’s free Premium Service, including one year HUAWEI Care+, VIP Services and a free screen protector. It’s time to stretch your potential. Unfold what’s next.**WH Partnership More

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      in fitness and body

      Say Hello To The Time-Saving Phone You’ve Been Waiting For

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      Every year, tech giants push the boundaries of possibility with their latest releases, and this year, Samsung is rewriting the innovation rulebook. We got our hands on the new S24+ for a test spin and got to say, it’s the must-have accessory every boss babe needs! We’re here to unpack all the juicy features and specs and why these new AI features will make your life so much easier.

      We know what you’re thinking, “How much more can they possibly cram into these devices?” Well, this isn’t just another smartphone – it’s a powerhouse of next-gen AI features. From handling messages like a total pro to durability that’s off the charts, this device is solid proof that the future has officially arrived and it’s blowing our minds!

      Now, let’s talk specs:

      Front camera: 12MP crystal-clear selfies and immersive video calls

      Rear cameras: Advanced system with wide (50MP), telephoto (10MP) and ultra-wide (12MP) options

      Battery: Robust 4900 mAh for all-day power

      New updates: Enhanced AI features, improved performance and security

      A New Way To Create 

      Among the standout features of the cutting-edge Samsung S24+ is its array of innovative camera settings and editing tools, presenting users with a myriad of creative possibilities. Explore Space Zoom, indulge in high-resolution imaging and experience the intuitive functionality of the Intelligent Gallery. 

      Additionally, the AI Photo Assist feature revolutionises editing, effortlessly allowing users to remove or relocate objects in photos, adjusting backgrounds and maintaining visual integrity. With auto-fill capabilities to straighten images and resize objects, the Samsung S24+ empowers users to unleash their creativity with unparalleled ease.

      It’s All About The Experience 

      Discover and Shop

      Tired of pausing your favourite videos just to hunt down that elusive item you spotted? With a simple gesture, you can circle any object on your screen, whether it’s those trendy sneakers, a breathtaking holiday destination, or a mouthwatering restaurant dish. Instantly, the AI springs into action, presenting you with a curated selection of similar products or experiences that match your interests.

      This feature isn’t limited to just one platform – whether you’re binge-watching Netflix, exploring YouTube, or scrolling through Instagram, “Circle to Search” integrates into your favourite apps, ensuring that you never miss a chance to discover something new and exciting.

      Break Down Language Barriers With Ease

      Imagine making a call to a friend or colleague who speaks a different language and seamlessly engaging in a conversation as if you were speaking the same tongue. With a tap, your speech becomes text, enabling seamless understanding in real time. Supporting 15 languages and requiring only airtime, it’s a Wi-Fi and data-free solution to global communication.

      READ MORE: On The Flip Side With Samsung

      Time To Chat

      Chat effortlessly with friends in different languages, as the Samsung S24+ translates conversations in real-time, not confined to just text and Samsung messages but extending its prowess to popular platforms like WhatsApp. Supporting 35 languages, it integrates smoothly with third-party apps, eliminating the need to juggle between multiple translation tools such as Google Chat, WhatsApp, KakaoTalk and Tango.

      Messaging Mojo

      Tone assist offers versatility in expressing yourself across professional, casual, social, or emoji tones. Integrated into your chats, this feature suggests replies tailored to your message’s context and offers alternative styles to suit any situation. Simply type your text, tap the AI icon and explore a spectrum of expressive options at your fingertips.

      READ MORE: The 8 Greatest Smartwatches And Trackers To Elevate Your Health and Fitness

      To wrap it all up, every single feature we’ve talked about is designed to be time-saving, helping you smash your goals faster than ever before. Whether you’re a social media influencer or a savvy business owner, take it from us, the S24+ comes with our highest recommendation.

      For more information and spec breakdown, please visit samsung.com. More