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    PSA: Kristin Ess Just Launched 36 (!) New Products at Target

    When I started my job at The Everygirl, I really wanted to fit in. I was a mere intern, and I appreciated the team so much. I watched every video on our YouTube channel, scoured everyone’s personal Instagrams, and read as many articles as humanly possible. (I had a wild amount of time on my hands then.) And one of the first things I noticed was the affinity our team had for Kristin Ess haircare. I immediately got in on it, and after trying my first product (the magical Blow Dry Mist–still a product I use today!), I was a believer. Kristin Ess’s haircare line is full of trendy, high-quality products at a fraction of the cost you’d spend in a salon. Plus, they’re all available to add to your next Target pick-up order. What more could you want? Oh, I know: new products. And KE is here to bring that dream to fruition with a new line of 36 (!! yep!) products that’ll leave you looking refreshed and special for every Zoom meeting, social distanced hangout, and at-home date night you could think of. Don’t worry: we pulled together every new product so you can shop straight from your couch.

    Perfect for zhuzhing up second (or fifth, who’s to say)-day hair or adding a little sparkle to your typical style. 

    Kristin Ess
    The Pearl Slide

    This looks like nothing, but its actually my most anticipated new accessory! Slide it onto any hair tie or elastic to spice up every ponytail, braid, and half-up do you try!

    Color Conditioners
    These are a quarantine dream. If you’re stuck at home and bored with your hair color, these temporary conditioners add a touch of muted color. Plus, they’re also great for touching up your salon color at home. It gently deposits dye to the hair through an ultra-softening, moisturizing conditioner that is free of ammonia and peroxide, making it a much healthier way to color your hair at home. 

    Liters + Minis
    With these liters, you will never run out of your favorite Kristin Ess shampoo and conditioners.  More

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    10 Pieces Fashion Girls Are Wearing at Home This Season

    It has now been 10+ months of gushing over tie-dye, jogger pants, and cozy knit. I don’t know if it’s the inner Carrie Bradshaw wannabe in me, but if I can’t get a change of scenery (thanks to staying at home), I at least want a change of wardrobe. It looks like the fashion bloggers and style stars are with me; the new year brought new trends that are still comfy enough to wear at home or updated versions of the items we’ve been lounging in since March. If you’re ready for a wardrobe upgrade too (or just want some seasonal trends you’ll actually wear), keep reading for the pieces fashion girls are wearing at home this season.
    1. Neutral bike shorts

    Bike shorts are here, and they’re better than ever. Not only are they extremely versatile and one of our favorite items to work out in, but in 2020, they became a wardrobe staple outside of the gym (or, you know, the yoga mat on your living room floor). In 2021, find them in neutral and monochrome colors instead of the bold prints we saw in the summer, and make them weather-appropriate with your go-to outerwear and waterproof boots.

    2. Fitted bodysuits

    Wardrobes that were once full of oversized sweatsuits at the beginning of stay-at-home have transitioned into more fitted silhouettes and body-hugging materials. The best part? Bodysuits can be just as comfortable as the same tee you’ve been wearing for months. Wear it tucked into denim or sweatpants and under a blazer for Zoom calls.

    3. Colorful Knitwear

    So the weather (and groundhog) still says winter, but fashion girls are clearly ready for spring (aren’t we all?). Personally, I’m longing for colors like baby blue, pastel pink, and light yellow to brighten up OOTDs. To work with the cold temperatures, style stars are opting for warm knits in spring colors. For bonus trend points, opt for colorful knit in sporty styles like a half-zip.

    4. Plaid button-ups

    Is it just my Instagram feed, or has an oversized plaid button-up become the most popular item this season? It’s like Blair Waldorf’s headband’s younger, cooler, and more casual cousin. The casual shirt could go lumberjack chic or I-Woke-Up-Like-This glam, depending on what you wear with it. Throw it over your sweatpants and a tee for a cozy outfit, or dress it up with jeans, booties, and jewelry.

    5. Claw clips

    Who knew that the accessory your mom used to wear when running errands in the ’90s would become the it-accessory today? Whether it’s tortoiseshell and plastic or metal and geometric, claw clips are not only the #1 hair trend of 2020, but will continue to be on-trend through 2021. Thank the fashion gods for making low-maintenance hairstyling officially cool. Toss hair in a half-up style or twist into a DIY french twist for a chic, effortless, and easy hairstyle that will make a statement.

    6. Split leg pants

    So long, skinny jeans! Can’t say I’ll miss you too much (but will still probably wear you whenever nights out become a thing again). While it’s early in the season, fashion girls everywhere are rocking the split leg pant so much, it might just be the trendiest pair of pants this year. Think of them like a slightly flared pant, with a slit up the front for a more elongating, flattering, and unique look. Find the split leg style in comfy black trousers or jeans you’ll want to wear all year long.

    7. Blazers

    OK, so blazers are always in style. But this season, fashion bloggers and style stars are less interested in blazers with their work uniforms and have been pairing them with athleisure instead. So next time you’re leaving the house and need a light jacket, throw your favorite blazer on top of your sweatsuit set or leggings and tee.

    8. Matching sets

    Speaking of matching sweatsuits sets, if my sweatpants don’t come with a matching sweatshirt that’s equally as cute, I don’t want it. To wear your sweatsuits the fashion-girl way, opt for colorful options or luxurious materials like knit, and pair with a long coat or jacket in an opposing color. You’ll be warm, comfy, and stylish until spring.

    9. Loungewear Dresses

    After almost a year of wearing the same leggings every day, it’s no surprise fashion girls are over the same boring pieces (aren’t you?). That’s why loungewear dresses are officially a thing (because why should leggings have all the fun?). Think: breathable but fitted dresses in buttery fabrics and comfortable materials that make you feel like you have nothing on at all. The dress will be so cozy, you’ll want to wear it every day, but will look so put-together, you’ll look like you’re expecting company (even if the only “company” you’ve had in 12 months is the pizza delivery).

    10. Off-the-Shoulder Sweaters

    If you haven’t gotten the idea yet, fashion girls are transforming winter basics to be a lot more interesting. The off-the-shoulder neckline is just as comfortable for lounging around the house as your favorite comfy knit, but adds a more unique detail and a little hint of skin (in case you happen to have a Zoom date later, if you know what I mean). Try it dressed up with a skirt or jeans, or wear it around the house with your go-to comfy pants.

    What trends are you wearing this season? More

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    50+ Valentine’s Day Gifts to Spread Some Love This Year

    I’m a pretty positive person overall, and I almost rarely write off someone for one thing. Heck, my best friend hates the one thing I love in this world (the Jonas Brothers), and I still allow her in my presence. But there’s one type of person that I just know I won’t jive with. They irritate me to no end, and I have very little room in my life for them. And that, my friends, is the kind of person who hates Valentine’s Day. Y’all, I have been single for every single Valentine’s Day of my entire life, but it surely hasn’t stopped me from putting together a snazzy pink and red outfit, making cards for my best friends, putting hearts on every single thing, and making enough treats to put a small army in a sugar coma. It’s like Halloween in which it’s a holiday strictly about ~vibes~, and I refuse to deal with the joy suckers of the world who’ve decided that love is only meant to be between a couple and can’t enjoy it.
    Nonetheless, as you can see, I take V-Day very seriously. I love gifting the people in my life (as well as myself) with something special every year, whether it’s a sweet card, a new beauty product they’ll love, a fun activity (see #2!), or something sexy just for me. No matter who you’re buying for, we gathered a list of the best Valentine’s Day gifts to give regardless of your budget. Time to spread a little more love! 

    For girlfriends, best friends, coworkers, and yourself: 


    For the guys in your life: More

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    The Target Cleanser Our Editor Swears By + 12 Other Products We Finished This Month

    We’re big fans of the YouTube Beauty Community here at The Everygirl. We’re constantly talking about our favorite creators, their best looks, and buying pretty much everything they recommend. The YouTube beauty world is honestly what we have to thank for some of the biggest trends in beauty—we’d never be baking our undereyes or curling our hair with straighteners or using men’s post-shave balm as a primer if it weren’t for the beauty YouTubers who taught us how. Alongside the various techniques YouTube has taught us, the phenomenon of the ever-so-popular “empties video” has truly taken over our subscription feeds. Every beauty YouTuber has made an empties video (if not five), and everyone who even knows just a glimpse of beauty YouTube has seen one. The concept is simple: show everyone what’s in your trash and talk about if you loved it, if you’ll buy it again, and how long it took you to use up. 
    So being the beauty-lovers we are at TEG HQ, we decided to create our own empties series. Every month, all of our editors will share a few of our own empties—from skin, hair, and makeup products to candles and vitamins and home items—and give our unfiltered review on each of the products. Some of them we’ll love and need to repurchase ASAP … and some we’ll celebrate finally finishing them up. If you’ve ever wondered what our absolute favorites (and not-so-favorites) are, this is the right place to be. It’s finally time for our trash cans to shine!

    Collagen Coating Hair Protein Treatment

    I have fine, bleach-damaged hair, which means that at one point or another, I’ve tried pretty much every expensive deep conditioner I could get my hands on. A few weeks ago when I was visiting my parents, I saw this in my mom’s shower, used a glob, and was in awe at what my hair felt like after. After immediately ordering it and going through an entire bottle of my own, I can say this truly might be the best deep conditioner I have ever used in my life, and it’s under $10. It makes my hair feel truly healthy, not weighed-down or full of oils temporarily masking the damage, and I’ve noticed a huge difference in my hair’s overall health from using it over time. This is an immediate re-purchase for me.
    – Maddie, Associate Editor & Fashion Content Manager

    Authentic Beauty Concept
    Glow Touch

    I am the first to admit that my hair is not my best asset. Having thin, fine hair has made me prioritize thickening treatments and texturizing sprays. My cabinets are full of mousses, pastes, and dry shampoos in an attempt to make my hair just a little more Gisele-like. I never thought the secret to better hair could actually be in a product meant to soften and smooth hair, rather than thicken or volumize. The Glow Touch has become my #1 ride-or-die product because the non-toxic mist instantly makes my hair so much shinier and softer without ever leaving it oily or weighed down. Rather than trying to thicken or volumize my hair (which leads to a lot of frizz and damaged ends), this moisturizing product reminded me that the goal should just be to make my hair look healthy. Plus, it smells amazing. It’s basically like a blowout in a bottle, so yes, I will be buying over and over again.
    – Josie, Associate Editor & Wellness Content Manager

    Youth To The People
    Adaptogen Deep Moisture Cream

    I saw this moisturizer all over Instagram and was convinced it would be the answer to all of my prayers. My skin is seriously feeling my heightened stress levels, resulting in quite the eff-ed up moisture barrier on my otherwise combination skin, and I thought the ashwaghanda and reishi in this moisturizer might help. Upon the first few uses, I really loved that this was thick without being too heavy, but it just didn’t do enough for me. My skin didn’t feel any more moisturized than a moisturizer a quarter of the price, nor did it feel like it really did anything to help my skin. This won’t make its way back into my routine considering the high price point and lack of results.
    – Beth, Associate Editor & Beauty Content Manager

    Charlotte Tilbury
    Magic Away Concealer

    When I first tried this concealer, I proclaimed it was the goldmine of concealers. It was glowy and natural and had medium coverage. But as time went on, I grew to really despise this concealer. It immediately sinks into fine lines, it has abysmal staying power, and it emphasizes dryness I didn’t even know I had. The shade range also isn’t the best, with lots of options on the light spectrum with very few for deep and dark skin. As you can tell, I will not repurchase. (And instead, I’ll stick with my favorite concealer of all time:the Pat McGrath Labs Sublime Perfection Concealer, which is literally the exact opposite of every single thing I hate about this one.
    – Beth, Associate Editor & Beauty Content Manager

    No. 6 Bond Smoother Reparative Styling Creme

    I have spoken at length about my undying love for this leave-in product. I swear my hair isn’t falling off of my head because I use this every time I wash my hair. I have fine, thin hair that was supremely damaged when I bought this first bottle, and over the 1.5 years I used this product, my hair completely transformed from a bleached rat’s nest to hair that actually looks like hair should look. Don’t get me wrong: a lot of other steps, products, and lifestyle changes impacted my newfound hair health, but this leave-in is at the top of the list. It’s the perfect texture for a leave-in conditioner on basically any hair type because it’s moisturizing and detangling without being too heavy. You can also cocktail it with oils or detanglers to bump it up, which is what I always do!
    – Beth, Associate Editor & Beauty Content Manager

    UOMA Beauty
    Brow-Fro Baby Hair

    Spending more than $5 on a brow product was hard for me after I discovered ELF’s Ultra-Precise Brow Pencil, but I wanted to swap a daily beauty product for a Black-owned brand, was out of a brow pencil, and was dying to try UOMA Beauty. I hate to say it, but I now will gladly drop the extra money on this brow pencil, which leaves me both excited and sad for my wallet. To be fair, this lasts way longer than any of my cheap brow pencils. I got close to double the length of use with this than my favorite from ELF. The color and ratio of waxiness-to-pigment-ease-of-use was sublime. It’s basically impossible to go overboard, but it also has enough pigment to show up, and it lasted all day long (which I never get with brow products). I want to try Fenty Beauty’s brow pencil next, but I will keep this on my radar.
    – Beth, Associate Editor & Beauty Content Manager

    Coconut & Vanilla Deodorant

    I have mixed feelings on this deodorant. I bought a three-pack of Native deodorants sometime during spring quarantine (you know how it was), and I just got to this scent. I have been flirting with natural deodorants for a while now, and I can definitely say that this is the best that I have tried. My problem is that it’s $12, when I can buy my trusty two-pack of Secret for $4. However, I will say that when I finished this, I bought one of the newer and cheaper aluminum-free deodorants from a drugstore brand, and I am not impressed. I do kind of miss you, Native deodorant.
    – Jess, Assistant Editor & Junior Graphic Designer

    Total Temptation Eyebrow Definer Pencil

    I am someone who is kind of obsessed with brow products. I love trying out different high-end and drugstore pencils and gels, and I can’t even think of a brow product that I’ve bought twice–until this one. As you can see by how there is no label left on this, it was well-loved and well-used. It is the perfect dupe for the Anastasia Beverly Hills Brow Definer at a fraction of the cost. The angled tip is great for hair-like strokes that give that ever-popular natural brow look.
    – Jess, Assistant Editor & Junior Graphic Designer

    Thrive Cosmetics
    Liquid Balm Lip Treatment

    In the middle of this blustery winter season, I realized my trusty Chapstick won’t protect me from dry, dehydrated lips; I had to look for something more tailored to protecting and hydrating my lips. This leave-on lip treatment from Thrive Causemetics is ultra-hydrating and softens my lips, creating almost like a seal of protection against the harsh and dry winter weather. It’s 100 percent vegan and cruelty-free, and the liquid balm treatment features sesame seed extract, vitamin B5, and castor oil, all working together to smooth, hydrate, and plump. I don’t plan to lose this lip balm like so many Chapsticks before!
    – Blair, Contributing Editor

    Airflash Spray Foundation

    This Dior Airflash Spray Foundation was a splurge, but one that was totally worth it. I don’t usually ball out when it comes to beauty products, but for me, foundation is the only product where I’ll put my money where my mouth is. This spray foundation was one of the most natural yet full-coverage foundations I’ve ever tried. I would alternate between spraying it on my beauty blender or a makeup brush, but either way, my skin would look incredible when I would use it. It’s long-lasting for nights out but felt super lightweight which made it perfect for even the hot summer months. As much as I’d like to repurchase, this time around, I’m opting for a lighter coverage tinted moisturizer because, let’s be real, I’m not doing full faces these days. But when the days of being in public grace us again, I’ll definitely be re-adding this to my cart.
    – Ashley, Editorial Assistant

    Glow Maker – Antioxidant Serum

    This cult-favorite serum is a Team Everygirl essential—and after using it for just a few days, you’ll see why. It adds both an immediate brightness and an over-time glow and just a few drops go a long way. It took me such a long time to go through this bottle that I’m going to take a break from it (to try other serums instead), but I’m sure I’ll re-buy this one again sometime in the future.
    – Abigail, Social Media Editor

    ROSEN Skincare
    Super Smoothie Cleanser

    Rosen is the skincare brand I use more than any other—and I don’t see that changing anytime soon. I bought this cleanser back in June to use as I was finishing up a bout of isotretinoin, and I’ve been using it every single day since (the 8 oz. size lasted me about six months). This cleanser is lightly exfoliating and super cleansing (it has a nice lather), so I always feel refreshed and brightened after using it. I’m SO excited that it’s now sold at Target, and I’m already part of the way through a new bottle.
    – Abigail, Social Media Editor

    Kristen Ess
    Strand Strengthening Reconstructive Moisture Mask

    Ever since Kristin Ess’s haircare line launched at Target, I’ve had at least one of her products in my daily and weekly rotation. This treatment mask is moisturizing and smoothing, and my hair was always left feeling shiny and more manageable after each use. As someone with wavy, tangly hair, I’m always looking for a product to tame my dry, treated hair—and you simply cannot find a better option at this price point.
    – Abigail, Social Media Editor

    Want more empties? Check out the previous months below! More

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    15 Affordable Amazon Finds That Look Expensive AF

    2020 was a disappointing year for a multitude of reasons but, for me, the cherry on top was blindly hopping into the passenger seat of my sister’s car and absolutely crushing my designer sunglasses. As I picked up the pieces and stared back at my distorted reflection in the shattered lens, I (once again) muttered to myself, “This is why we can’t have nice things.” After that rather humbling experience and a quick evaluation of my current financial status, I decided that searching for dupes and affordable items that look expensive would be my new vocation.I dismally hopped on Amazon to find a replacement, perked up at the surprisingly chic selection, and added a pair to my cart that seemed on-trend, sturdy, and well-rated. And, my friends, let me tell you: I get more compliments on my $12.99 Amazon sunglasses than I ever did on my costly designer pair. There’s nothing more satisfying or flattering than getting recognition for items that you scored on a budget and, for that reason, I’ll be snatching up all of these inexpensive Amazon fashion finds that look pricey AF. More

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    7 Things That Are Worth Investing in (and What Isn’t Worth the Money)

    When it comes to my wardrobe, I tend to lean toward buying items that are well-made and that will last versus taking frequent trips to the mall for items I don’t want to wear in six months. I’ve been a fashion consumer ever since age 9, when I demanded that I get the neon bikini that stole my heart at Kohl’s department store. Since then, I have gone on many shopping journeys at all price points, and I am here to share some of my wisdom with those that might not feel like natural-born shoppers. Let me help you spend in the right places and save where you can. Hopefully my years of buyer’s remorse will assist you in your next big investment. 

    1. Handbags 
    I bought my first designer handbag at 26, and I’ve gotten a new one every year or so. That is a luxury, I realize, and one that I work hard for. Handbags (saying purse is reserved for the 85+ crowd) can make an outfit. They can Cinderella you from a plain Jane look to an iconic classic style. I’ve found that designer brands retain their value, especially if you keep them in good condition. I haven’t been the person to get the ‘safe’ black bag, and instead gravitate toward colors that make me happy.
    The key is making sure to take care of them, especially if reselling is an option you’re thinking about. I save reselling for trendy bags (like my Gucci belt bag) to wear for a season then sell before the trend loses steam on a site like The Real Real. But something like my patent blue Chanel bag that you would think would get old, I still wear all the time and keep in good condition. If you’re looking to get a designer handbag of your own, getting them second-hand at a vintage store or online via the Real Real is a great start. If you want to keep your bag in good condition, I recommend storing it in its dust pouch. Saving the tags and the box are also bonus points for reselling! 

    2. Jewelry 
    High-quality jewelry also retains its resale value! In my experience, I’ve been able to sell old jewels for 60 percent the original value I paid for it. My Cartier wedding band from my first marriage? SOLD IT! With inscription for most of the original cost. My Tiffany necklace I got for graduation? Same thing. I find that “fine” jewelry, no matter who the designer, will retain value over the years, and you can even rework it to fit your changing life. I took my diamond earrings I got when I was 25 and added them to a ring. I have sold gold necklaces that I got for special moments and then taken that cash and bought something I love. It’s tempting to spend your money on trendy jewelry you’ll wear a few times then get sick of, but I’m telling you, saving that extra money to get something you wear all the time is worth it!

    3. A good blazer 
    If you are looking for a basic that will last for life, you will get a lot of mileage out of a high-quality black blazer (I recommend this Henning blazer!). When you compare blazers, pay attention to fit and cut. I’ve found cheap, fast-fashion blazers are made with low-quality fabrics that lay weird, and wear poorly over time. A nice blazer that is durable and fits great will last a lifetime!


    4. Outerwear 
    I love a classic coat, and I feel like outerwear is definitely worth an investment. A cheap coat will pill, get worn out quickly, and doesn’t always have a great cut. You can never go wrong with a long coat in a color that goes with everything (like camel or black) so why not get one that will last a lifetime?

    5. A bra 
    Many people wear a bra every single day of their life. If you’re spending $12 on a bra, chances are you have to replace it a few times a year. Save yourself that anguish and put in some extra money up front on a bra that won’t fall apart after a few months of wear, and will most likely make a difference in your daily comfort. 

    6. A dermatologist 
    Alright hear me out: you can spend hundreds of dollars trying to figure out what skincare works for you, but if you take the time to see a dermatologist (use your insurance!) and get skincare advice from an expert on what your skin needs, avoiding the trial-and-error period and getting right into the products that work for you. Also, you should be seeing one every year to get skin cancer checks anyway. I started getting Botox injections in my face at age 28, as often as I could afford (which was sometimes once a year) but I have found that it has been a long-term program I am happy with. Going to a good derm doesn’t necessarily mean needles, but it might be a prescription retinol that can make a real difference. 

    7. Furniture 
    Last but not least: Invest in a real couch. I’ve gone through so many cheap couches in my day, and they do not hold up—and it’s such a big item to waste! A good couch can last you decades (and become a family heirloom in the process) so don’t be afraid to invest. You can also buy a name-brand couch used for a fraction of the retail price. Just focus on finding a style you love that you can recover throughout the years so it can change as your style does.


    1. Cashmere 
    You don’t have to splurge on cashmere! I’ve found that regardless of where I get cashmere, it ages the same way. There’s no need to go all out on it, I love J.Crew for ‘affordable’ cashmere.

    2. Wallets 
    Investing in a designer wallet is a no from me! Even though a wallet is the lowest price point for designer items, nobody really sees your wallet, and it always gets dirty. I say just bank the cash you’d use to buy the wallet and put it toward a nice bag. 

    3. Shoes 
    Shoes get dirty and will inevitably show their wear over time, which is why I’m against spending major money on shoes. Even if you really love them and you want to wear the crap out of them, there are so many mid-range priced shoes that are great quality. I think in this case, it’s better get a pair of $200 boots (rather than a $50 pair you’ll have to replace every year after they fall apart) knowing you’ll take them to the cobbler in six or so years, rather than getting $900+ boots and having to do the same thing. 

    4. Jeans 
    There have been so many innovations in denim and I really think that mass brands can make a pretty good-looking jean—no need to splurge! To extend the life of your jeans, make sure to wash them inside out and don’t put them in the dryer. Some of my favorite jeans are from Good American, Universal Standard, Madewell, and Old Navy. 


    5. Mascara 
    I’ve tried them all. All of them. And truly, they are basically the same at every price point. Yes, some are better than others, but I have found the drug store brands carry ones that are just as good as that $68 designer mascara. One of my favorites is Covergirl Lash Blast mascara.  


    6. Designer swimsuits 
    A designer suit can make you feel fancy, but the truth is that most of them are not made for exposure to salt, chlorine, or sunscreen. (Really, it’s on the label!) Pretty rough to have fun in the sun when you can’t really participate in any of the fun. I think there are plenty of chic swimsuit brands that have a designer vibe without the price tag or fussiness. J.Crew, Swimsuits for All, Lands End, and Madewell all offer great selections, without breaking the bank.  More