In the office with Dominique Laird, founder and CEO of Blended
Dominique Laird, Founder and CEO of Blended, Partner and Creative Director of Solutions Group shares the conception and creation of its newest location at W Dubai – Mina Seyahi.
How long have you been in this space?
I’ve been deeply involved in the wellness and hospitality industry for over a decade now. The journey with Blended began several years ago from something quite personal – the simple desire to enjoy massages at home, in my own space. That moment of craving comfort and calm sparked what would become a much larger vision.
Most recently, we proudly opened the doors to our newest home at W Dubai – Mina Seyahi in Dubai Marina. This marks an incredibly exciting chapter; a full-spectrum wellness and lifestyle hub, where beauty, movement, and deep rest exist in harmony. From state-of-the-art fitness studios to elevated spa and salon experiences, and exclusive access to premium hotel amenities, it’s a 360º space that serves the mind, body, and soul. We’ve brought our signature classes and treatments, including Pilates, yoga, sound healing and massages, and introduced new elements, like Mini Blends for mums and children.
This latest destination is more than just a wellness space; it’s experiential design in action. Every corner is intentionally crafted to evoke emotion, invite presence, and allow people to interpret the space in their own way whether that means movement, stillness, connection, or escape. For me, this evolution represents years of vision, growth, and an unwavering commitment to building a community grounded in well-being, confidence, and self-love.
Have you custom-built any bespoke pieces?
At Blended, we’ve always believed that design should be as healing as it is beautiful. So, the space has been carefully curated – not just styled, but intentionally built to support the wellness journey in subtle and powerful ways. We’ve custom-built many features throughout, from our signature treatment beds designed for optimal comfort and ergonomic support, to a grounding salt cave layered with three tiers of banquet seating that creates a deeply restorative atmosphere. Our multi-use suites are fitted with bespoke bi-fold doors, offering seamless transitions between individual and couple treatments, and everything from our sculptural lighting to our furniture pieces is created with intention.
“The entire space is designed to be felt as much as seen. It’s not static; it responds to the person within it”
The layout itself is an experience, following the natural flow of energy through the space, gently guiding guests from arrival into relaxation. Whether you’re entering from the ground-floor salon with its beauty bars and styling stations perfectly positioned by the valet or ascending to the 30th-floor spa with its panoramic views of the Dubai Marina skyline, every element works in harmony to deliver both form and function. We’ve embraced neutral tones and natural textures to bring warmth and calm, punctuated by accent features and gentle curvature; not to jar, but to intrigue, to soften, to invite. The entire space is designed to be felt as much as seen. It’s not static; it responds to the person within it. It allows guests to bring their own energy and take what they need from the space, whether it’s stillness, self-reflection, or renewal. It’s experiential design in its truest sense.
How do you think the interiors reflect you?
The interiors at Blended are a direct extension of my personality, my values, and how I see the world. I’ve always believed that true wellness is layered – it’s not just about what we do with our bodies or what we put on our plates. It’s about the way a space makes us feel. And, so, the design is a gentle reflection of that philosophy. It’s luxurious but never loud. Elevated yet grounded. It’s about clean lines softened by soulful details – tactile materials, soft ambient lighting, quiet corners that invite you to linger.
It reflects my love for serene environ- ments that allow people to simply be. The neutral palette is warm, not stark. The textures are earthy, comforting. Curves and arches bring in flow and femininity – just enough to catch the eye and stir emotion, but never overwhelm. Every detail is layered with intention but leaves space for personal interpretation because I don’t believe wellness should ever feel prescriptive. It should feel open, spacious, welcoming – like an extension of home.
At its core, the space mirrors my belief that wellness is not one-size-fits-all. It’s an ever-evolving experience. So, we created something fluid, something that moves with the individual. The interiors are part of that journey – holding space for the mind, body, and soul to reconnect, realign, and rise. That’s what Blended means to me.
Describe your taste in three words.
Sophisticated, serene, intentional.
Scroll through the gallery below for a tour inside Blended’s newest address:
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