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    How streaming platform Spotify is shaping the future of audio in the region

    Ruthie Qadan, Head of Strategy & Operations at Spotify, MENAP on the evolution of the streaming platform in the region, establishing your audio presence for discoverability, and what’s shaping the future of audio.
    What do the first 30 minutes of your day look like, your morning routine?
    I’m a mum to two very early rising six-year-old twin boys, so the reality is that most days, my routine is whatever it takes to get us all out of the house on time, in one piece, fed and presentable! But over the last year, I have been very intentional about carving out 1-2 mornings a week where I do something for myself before the madness of the day begins. Right now, that looks like either a tennis lesson with my husband (part of my New Year’s resolution to learn something new) or an Engine class at The Den gym. Even though it’s not every day, having these moments for me during the week has made all the difference to my personal well-being.
    Ruthie Qadan, Head of Strategy & Operations at Spotify, MENAP
    How has the regional market evolved when it comes to audio streaming?
    The way audio has transformed over the past 15 years or so has been nothing short of magical, and I feel lucky to have witnessed that evolution first-hand and to work in this fast-moving industry. I still remember going to the store, picking out CDs, and listening to tracks right then and there. That ritual felt so personal at the time. Fast-forward to today, and all of it – music, podcasts, audiobooks – is right at our fingertips.
    In a region like the Middle East and North Africa, where we have one of the world’s youngest and most tech-savvy populations, it’s no surprise that audio is thriving. We were especially proud to see the latest IFPI report naming MENA the fastest-growing music market globally, with more than 99 per cent of revenues coming from streaming – the highest share in the world. It’s a powerful reminder that streaming is the backbone of the industry. What’s been equally exciting is seeing how governments, both in the UAE and Saudi Arabia, are actively supporting this growth – championing creativity, talent, and innovation in the audio space. From a Spotify lens, our journey started with a simple goal: to combat piracy and offer a legal, seamless way to enjoy music. Since then, we’ve moved into podcasting – now with 6.5 million titles – and more recently, audiobooks in select markets. It’s all part of a bigger belief we’ve always held: that the potential of audio is limitless.
    And today, our vision is clearer than ever – to be the go-to platform for everything you want to hear, all in one place, tailored to every moment of your day. With the Arab world’s young, connected population and its rising creative economies, MENA is well-positioned to help shape the next chapter of the global audio revolution.
    What are the nuances in how consumers in the different markets (especially Middle East) listen to content?
    The audio landscape here is incredibly diverse, and you really feel that in how people across the Arab world connect with content. Listening habits are shaped by culture, language, and identity. In many ways, what people listen to has become its own kind of self-expression.
    Take Saudi Arabia – podcast listening continues to grow year on year. According to a 2024 YouGov survey, Saudi now has the second-highest proportion of regular podcast listeners globally. Egypt comes in at 56 per cent, and the UAE at 53 per cent. In Saudi, people are tuning into shows that reflect their personal growth journeys – whether that’s business, self-development, or conversations around social dynamics. On the music side, we’ve seen a real rise in Sad Khaleeji tracks and older catalogue hits – those classic songs that stir up a sense of nostalgia. There’s a deep connection to heritage here, and it’s something you can feel in the music people come back to time and time again. Gaming is huge in Saudi, as you know, and what’s really interesting is how much music streaming happens through consoles. We see a high number of streams coming from gamers who are listening while they play. In the UAE, it’s a different story. With such a blend of cultures, you see that variety show up in what people are listening to, everything from Taylor Swift to Desi tracks, Pinoy pop, and of course, Arabic pop. The taste is eclectic, and there is just something for everyone. And if you head towards North Africa, Morocco and Egypt really stand out for their local consumption. In Egypt, for instance, more than 70 per cent of Spotify’s Top 50 is made up of Egyptian artists. There’s something special about how strongly Moroccans and Egyptians connect with local talent and value local content.
    Our annual Wrapped campaign is the perfect reminder of this, it gives you a real sense of the pulse of each market – what moved people and what stayed with them. Personally, I love digging into the differences each year. It’s such a fun way to explore how music continues to reflect the richness of this region.
    How is Spotify enabling discovery for users for things like recommendation, connecting with other people, and audio discovery?
    Personalisation has been core to the Spotify experience for years. It’s how we connect millions of listeners around the world with the music and audio they love. I always come back to this fun fact: when our listeners are asked what they love most about Spotify, personalisation consistently tops the list. It’s what fuels so many of our most-loved features – from Blend to Discover Weekly, daylist, and so much more. But for us, good personalisation isn’t just about giving you what you already know and love – it’s about gently nudging you toward something new, something you didn’t even know you needed. When done right, personalisation becomes the engine of discovery. Every single day, we power nearly 2 billion music discoveries, helping listeners connect with artists, genres, and moments they may have never found otherwise. We’re also constantly learning from how people interact with the platform. Every small interaction helps us better understand what feels right for each person. And in today’s world – where everyone expects their experience to be tailored in real time – we’re thinking more holistically about what happiness and satisfaction look like. That means digging deeper into user signals and growing more sophisticated in how we respond to them. But it’s not just about data and algorithms. Human expertise plays a huge role in all of this.

    Our MENA Editorial team knows local culture inside out, the bubbling sounds, and the stories behind the music. They don’t just curate playlists; but they also teach our machines to listen better using their knowledge, intuition, and expertise. The MENA Editorial team has been doing incredible work spotlighting artists from the region and championing new voices. And thanks to our Artist & Label Partnerships team, we’ve been bringing global music programmes to the region in ways that feel truly local. We introduced RADAR Arabia, focused on emerging artists; EQUAL Arabia, dedicated to amplifying Arab women and Fresh Finds Saudi Arabia – a residency that brought together homegrown Saudi talent for a week of music-making and mentorship with industry experts. What makes discovery on Spotify feel different is that it never feels forced. It’s more like a friend saying, “Hey, I think you’ll love this.” And sometimes, that one unexpected song becomes part of your forever soundtrack. That’s the kind of connection we aim to create every day.
    On the creator side of things, what are the tools available for content creators, whether old or new, for support/new opportunities and to be discovered by a new audience?
    At Spotify, our mission is to unlock the potential of human creativity by giving millions of creative artists the opportunity to live off their art. That mission shapes everything we do – and our support goes far beyond streaming. We’re constantly evolving what we offer creators and building new tools to help them thrive. Through a platform like Spotify for Artists, we offer music artists and their teams the tools and data they need to better understand their audience, grow their fanbase, and take control of their journey. From real-time stats to insights on where listeners are and how they discovered a track, we’re helping artists see what’s working – and build on it. But discovery today isn’t just about being heard – it’s about being seen and remembered. That’s why we’ve introduced features like Canvas, Clips, Music Video and Video Podcasting to help creators tell their stories in a more visual, engaging way. Whether it’s a looping visual that catches the eye mid-scroll, a short video message to introduce a new release, or full-on video content, these tools give artists more space to express themselves and connect authentically with fans. We’ve also been thoughtful in building Spotify for Creators – a dedicated platform we recently launched that gives podcasters and video creators the tools they need to grow, monetise, and manage their shows, whether they’re producing audio, video, or both. We know how personal the creative journey is, and this platform is designed to support creators by giving them flexibility, ownership, and clarity over their path. Of course, we continue to invest in local voices, too as mentioned earlier. Programmes like RADAR Arabia, and EQUAL Arabia, are designed to spotlight talent from the region, and they go beyond visibility, offering long-term support and unlocking audience growth. At the end of the day, it’s not just about numbers or going viral. It’s about helping artists and creators find the right audience at the right time and giving them the space to grow while staying true to themselves. We’re in it for the long run, supporting careers that are built to last – not just fleeting moments.

    How can Spotify’s discovery algorithm be leveraged for growth? How is Spotify supporting the discovery of new podcast talents in the region?
    Our recommendation system is powered by thousands of real-time signals – like what you add to playlists, skip, or replay – to deeply understand your taste and serve up what feels just right, at the right time. But we also know when to introduce something new. We blend data with cultural expertise and human curation to strike that balance, helping artists and podcasters grow by placing their content in front of the right audiences. When it comes to podcasts, we encourage exploration. Regionally, we spotlight emerging voices through dedicated pages that offer a mix of personalised suggestions, curated collections, and themed content – like our Ramadan Hub, making it easier for local talents to connect with listeners who are ready to hear them.
    What are the emerging trends in the audio space, including podcasts?
    The audio space is moving fast – and listeners are shaping what’s next: exploring new formats and having an openness to dis- covering fresh perspectives and new creators.
    In music, the world is tuning in to more global sounds – and Arabic was one of the fastest-growing languages last year on Spotify. It’s a clear sign that the appetite for Arabic music is only growing, with artists from the region making waves on our global charts.

    For podcasts, it’s all about video. Globally, video podcast consumption is growing faster than audio-only, and listeners are sticking around longer. We now host over 300,000 video podcast shows, and the number of creators publishing videos monthly on Spotify has jumped by more than 50 per cent year over year. We’re also seeing rising demand for real-time connections. With our new Spotify for Creators app, podcasters can track key stats, see when they chart, and even reply to episode comments directly – a new way to build deeper bonds with fans. And globally, audiobooks are booming. In English-speaking markets alone, listening hours have grown by over 35 per cent year over year. What we’re seeing is a shift: audio is becoming more layered and more personal.
    What would be your advice for content creators looking to start their path in audio streaming?
    Don’t overthink it – just get started. The great news is, it’s never been easier to begin your podcasting journey. With tools like Spotify for Creators, even beginners have access to everything they need to create, grow, and manage a show. What really makes the difference is consistency and clarity. Ask yourself: What’s your brand? What stories do you want to tell? Who is your audience? The more intentional you are about your voice and po- sitioning, the stronger your connection will be. And don’t forget – promotion is key. Use your social channels to amplify your content, collaborate with other creators, and tap into new audiences. The most successful shows are built around a full-circle approach: from ideation, to creation, to promotion, to engagement, and ultimately – to building a real community. So, start where you are, keep showing up, and let your voice grow with you.
    What’s on the horizon for the future of podcasts?
    What’s ahead for podcasting is exciting – it’s evolving into something far more dynamic, visual, and emotionally resonant. We’re moving beyond the traditional audio-only format into a multi-sensory space where video, storytelling, and shareable content all play a role. Expect to see even more bite-sized moments: short clips, behind-the-scenes content, and formats made to be discovered on social media. Podcasts are becoming easier to connect with – and easier to share – which is key for growth and discovery.

    “Most of all, I believe the future of podcasts lies in its authenticity. It remains one of the few spaces where people can show up as they are, speak freely, and build real connections”

    We’re also seeing brands lean into podcasting in meaningful ways, using the format to tell stories that feel honest and intentional. A favourite example of mine is Spotify: A Product Story, a mini-series by our Co-President, CPO, and CTO, Gustav Söderström. It gives a rare, candid look at the product decisions that shaped Spotify – showing how podcasting can make even complex ideas deeply relatable. Most of all, I believe the future of podcasts lies in its authenticity. It remains one of the few spaces where people can show up as they are, speak freely, and build real connections. That’s something worth holding onto and building on.
    This is The Discovery Issue – what is your latest discovery?
    I’m obsessed with our Spotify daylist feature – one of our most personalised playlists that continues to add tracks as you go through the day based on your unique listening habits. What never fails to amaze me is how specific it is, from “Peaceful Angelic Friday Morning” to “Diss Track Standing on Business Monday,” they somehow always get my mood right, putting new artists and sounds that I never would have discovered otherwise on my radar. One of my favourite discoveries from my daylist playlist has to be Kaytranada, who ended up being my top artist of 2024, and gave me a lot of credibility with the cool kids in the office.

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied and Unsplash More

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    12 editor-approved podcasts for the ultimate weekday break

    Life

    by Sarah Joseph
    3 mins ago

    VIEW GALLERY/ 12 IMAGES
    For some much-needed escapism, podcasts are an ideal way to unwind.
    With an ocean of stories, interviews, in-depth discussions and trusted voices, they’ve become an interesting source of information that caters to a wide variety of audiences.
    From honest fashion reviews to female empowerment discussions, the topics are endless in each of these podcasts and can get you addicted in no time.
    To listen, you simply access the podcast through any of the streaming platforms including Spotify, Apple, Amazon and other smaller platforms, making it a click away.
    The History of Podcasts
    The concept of downloadable audio content began as early as the 1980s with audio blogging and internet radio. In the 1990s, the MP3 format revolutionized digital audio, enabling easier storage and sharing of sound files. At this time, some early experiments in digital audio distribution appeared, but they lacked the infrastructure we associate with podcasts today.
    The Evolution
    Podcasts have become a truly global phenomenon, with creators and audiences emerging from all over the world. More podcasts are available in multiple languages and cater to various regional cultures and interests. The COVID-19 pandemic in 2020 accelerated the popularity of podcasts, as people spent more time at home and sought new forms of entertainment and learning.
    So whether a morning commute or a long-haul flight, you’re sure to be entertained with vital information through any of these information-fuelled podcasts. Overall, podcasts are a fantastic way to learn, be entertained, or just dive into topics you’re passionate about. Whether you’re into true crime, comedy, history, science, or even niche interests like knitting or board games, there’s probably a podcast out there for you.
    Fashion, being a visual medium with a relatively niche audience, may not appear to be the most conducive subject matter for a podcast. But in an era of intuitive podcasts, where there seems to be a show for everything, style has no shortage of audio content.
    From Dior Talks to The goop Podcast hosted by Gwyneth Paltrow, there’s no dearth of information around us with a click of a button to listen, learn and educate ourselves during any long-haul flight or even our daily commute.
    With the proliferation of podcasts, finding one to effortlessly incorporate into your daily routine can be quite the task and hence, Emirates Woman is here to help.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @tialineker More

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    12 editor-approved podcasts for the ultimate weekday reset

    Life

    by Sarah Joseph
    5 mins ago

    VIEW GALLERY/ 12 IMAGES
    For some much-needed escapism, podcasts are an ideal way to unwind.
    With an ocean of stories, interviews, in-depth discussions and trusted voices, they’ve become an interesting source of information that caters to a wide variety of audiences.
    From honest fashion reviews to female empowerment discussions, the topics are endless in each of these podcasts and can get you addicted in no time.
    To listen, you simply access the podcast through any of the streaming platforms including Spotify, Apple, Amazon and other smaller platforms, making it a click away.
    So whether a morning commute or a long-haul flight, you’re sure to be entertained with vital information through any of these information-fuelled podcasts. Overall, podcasts are a fantastic way to learn, be entertained, or just dive into topics you’re passionate about. Whether you’re into true crime, comedy, history, science, or even niche interests like knitting or board games, there’s probably a podcast out there for you.
    Fashion, being a visual medium with a relatively niche audience, may not appear to be the most conducive subject matter for a podcast. But in an era of intuitive podcasts, where there seems to be a show for everything, style has no shortage of audio content.
    From Dior Talks to The goop Podcast hosted by Gwyneth Paltrow, there’s no dearth of information around us with a click of a button to listen, learn and educate ourselves during any long-haul flight or even our daily commute.
    With the proliferation of podcasts, finding one to effortlessly incorporate into your daily routine can be quite the task and hence, Emirates Woman is here to help.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @tialineker More

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    12 editor-approved podcasts for the ultimate audio fix

    Lifeby Sarah Joseph1 hour ago VIEW GALLERY/ 12 IMAGESFor some much-needed escapism, podcasts are an ideal way to unwind.With an ocean of stories, interviews, in-depth discussions and trusted voices, they’ve become an interesting source of information that caters to a wide variety of audiences.From honest fashion reviews to female empowerment discussions, the topics are endless in each of these podcasts and can get you addicted in no time.To listen, you simply access the podcast through any of the streaming platforms including Spotify, Apple, Amazon and other smaller platforms, making it a click away.So whether a morning commute or a long-haul flight, you’re sure to be entertained with vital information through any of these information-fuelled podcasts. Overall, podcasts are a fantastic way to learn, be entertained, or just dive into topics you’re passionate about. Whether you’re into true crime, comedy, history, science, or even niche interests like knitting or board games, there’s probably a podcast out there for you.Fashion, being a visual medium with a relatively niche audience, may not appear to be the most conducive subject matter for a podcast. But in an era of intuitive podcasts, where there seems to be a show for everything, style has no shortage of audio content.From Dior Talks to The goop Podcast hosted by Gwyneth Paltrow, there’s no dearth of information around us with a click of a button to listen, learn and educate ourselves during any long-haul flight or even our daily commute.With the proliferation of podcasts, finding one to effortlessly incorporate into your daily routine can be quite the task and hence, Emirates Woman is here to help.– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied & Feature Image: Instagram @tialineker More

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    8 editor-approved podcasts for the ultimate audio fix this season

    Lifestyle

    by Sarah Joseph
    2 hours ago

    VIEW GALLERY/ 8 IMAGES
    For some much-needed escapism, podcasts are an ideal way to unwind.
    With an ocean of stories, interviews, in-depth discussions and trusted voices, they’ve become an interesting source of information that caters to a wide variety of audiences.
    From honest fashion reviews to female empowerment discussions, the topics are endless and can get you addicted in no time.
    To listen, you simply access the podcast through any of the streaming platforms including Spotify, Apple, Amazon and other smaller platforms, making it a click away.
    So whether a morning commute or a long-haul flight, you’re sure to be entertained with vital information through any of these information-fuelled podcasts.
    With the proliferation of podcasts, finding one to effortlessly incorporate into your daily routine can be quite the task and hence, Emirates Woman is here to help.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @marshallheadphones More

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    Lili Reinhart Shared Powerful Tips for Managing Anxiety—And We’re Taking Notes

    When it comes to celebs who lay it all out there, it doesn’t get much more real or refreshing than Lili Reinhart. Reinhart isn’t afraid to speak up openly and honestly about topics like body image, diet culture, anxiety, and depression. Sure, she graces our screens and the covers of countless magazines from BAZAAR to ELLE, but she’s also a staunch activist for mental health and body positivity, frequently sharing her own personal struggles with both.
    Reinhart recently sat down with Jay Shetty for his podcast, On Purpose with Jay Shetty, and she didn’t hold back on recapping her 15-year journey with anxiety. In her candid interview, she shared five healing techniques that have transformed her relationship with anxiety. Read on for the breakdown and five key takeaways that you can try to boost your mental health too.

    Allow yourself to feel all the feels 
    Reinhart recounted suppressing her feelings as a child because the messages surrounding showing emotion was to not cry and be brave. Reinhart now proudly embraces shedding tears and breaks down the stigma that it’s a sign of weakness: “Crying is the most beautiful thing you can do… I cry all the time,” Reinhart affirmed. “I think it’s the most healthy expression of how you’re feeling. I sometimes wish I just could’ve been told, ‘You can cry. There’s no shame in that. There’s no shame in how you’re feeling. And also you don’t always need to be justifying it.’” And when she is in the midst of an uncomfortable, painful feeling, Reinhart grounds herself by acknowledging how fortunate she is to have the capacity to experience it.
    It turns out having a good cry is good for your health. Researchers have found that crying releases the feel-good chemicals oxytocin and endogenous opioids (AKA endorphins), which help release both physical and emotional pain. So go ahead and sit with your feelings, acknowledge and experience them, and allow yourself to cry without judgment and justification à la Lili. You just might find that feeling all the feels is a source of healing. 

    Learn to feel whole by yourself 
    It goes without saying that people come and go in our lives, whether it’s the cycle of relationships or losing loved ones. And when we experience a loss, we’re often told to find an external distraction to help with the grief (think: go on a hike or pick up a new hobby) rather than turning to introspection. With the revolving door of connections in her life, Reinhart said she found it hard to identify who she is by herself, outside of her circle and work. On days she had nothing scheduled, her impulse was to plan trips or reach out to friends—anything to fill her time so that she wasn’t alone. Her new goal? Trying to simply exist and sit in stillness, without feeling like she needs to fill a void. “I want to be OK by myself,” Reinhart said.  
    With the rise of toxic productivity, it’s only natural to have the urge to stay busy and pack your calendar with obligations and social interactions. Instead, we should take a cue from Reinhart and work towards discovering the value of solitude and feeling complete with or without outside influences.  

    Create a new identity 
    Reinhart told Shetty that she used to be a pessimist, which served as a defense mechanism for disappointment and getting hurt, and she struggled with parting ways with that person she’s identified with for so long. Reinhart now makes conscious decisions to rewire the “that’s what I’ve always done” autopilot mindset. Recognizing that’s no easy feat, Reinhart explained, “It takes pausing and reflecting and making an active effort to shift that behavior.”
    To take Reinhart’s advice, ask yourself, “Who do I want to be?” and reflect on who you are today while actively setting goals and choosing to build new habits to become the best version of yourself (see: future-self journaling). At the same time, let go of attachments to your old identity and any beliefs, patterns, or assumptions that may be holding you back from realizing your higher self. 

    Connect with your higher self 
    As an important step in her healing, Reinhart explored various wellness practices in search of her true self and purpose. “Two years ago the lockdown was forcing me to go through this healing journey by myself and my journey through healing was through spiritual healing,” described Reinhart. “It became an ‘I’m going to look inward’ [route].” After much experimentation, she found Reiki, sound baths, and meditation to be her standbys, crediting living in the Land of Wellness (AKA LA) and TikTok for guiding her to them. 
    Of course, what works for Reinhart (or Kendall Jenner or any other celeb, for that matter) may not resonate with you. But what we can all take away from Reinhart’s soul-searching is to keep an open mind when trying out different rituals to tune in to your higher self. You do you. Find what speaks to you, whether it’s words of affirmation, working out, or journaling, and don’t let any judgments from others deter you from it. 

    Take extra care of your gut
    Reinhart is a self-proclaimed fast-food lover, and she shared how her dietary choices led to not only her unhappiness with how she looked, but also her chronic fatigue. “I spend so much time trying to better my mental health and I don’t put any of that into my physical body,” Reinhart voiced. She also pointed out that recent studies have shown depression is directly linked to the gut, which gave her the main impetus for reprogramming her old eating habits.
    While the approach to gut health is very individualized, The Everygirl has gleaned a few expert-backed, tried-and-true tips on how to show your gut some TLC: stay hydrated, incorporate more natural fiber into your daily diet (hello, fruits and veggies), reach for fermented foods (think: sauerkraut, kefir, and tempeh), drink green tea, and prioritize quality Zzzs. Pay attention to your body’s cues, and if you notice symptoms like bloating, constipation, skin irritations, sleep issues, or constant fatigue, talk to your doctor and determine the best course of action for you. You can’t go wrong with listening to your gut after all. 

    These tips are not meant to serve as treatment for anxiety or depression. If you think you may be experiencing mental health symptoms, please seek help from your doctor, a mental health professional, and/or a trusted friend or family member. Never disregard professional medical advice or delay in seeking it because of something you have read in this article.

    I Grilled a Life Coach and Her Tips Will Transform Your Anxiety More

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    The Best Books, Podcasts, and Social Media Accounts for a More Inclusive Wellness Journey

    Wellness has come a long way. While the industry has been criticized for being largely consumption-led (gadgets and wellness apparel, while fun to stockpile our virtual shopping carts with, market an aspirational image of “health”), we’ve thankfully begun to shift our idea of what wellness really means—and, in turn, what it looks like.
    While wellness is our individual physical, mental, and emotional health, it’s also community health. A holistic, inclusive view of wellness requires that we acknowledge the social, economic, and environmental disparities that allow some people access while keeping others out. And while one of the best ways to transform an industry and create a more inclusive world is action, alongside that is the role education plays in informing our worldview. Thankfully, in this era of seemingly-infinite content mediums available at our fingertips, ending body shaming, illuminating wealth’s role in the shaping of green spaces, and amplifying the voices of WOC throughout the wellness community and beyond has become all the more accessible.
    In celebration of the many folks doing the work of investigating these issues and educating all of us Everygirls out there, I rounded up my favorite podcasts, social media accounts, and books that not only inform and entertain but also are sure to fuel your fight for a more inclusive and equitable wellness world.

    In this article

    Podcasts to listen to

    Maintenance Phase
    If you ever come to me for a podcast rec (please do), this will, without fail, be the first one I enthusiastically share. I’ve gotten my friends, coworkers, family members, and even my partner to listen, and they can all attest: The addiction is real. Hosted by writer Aubrey Gordon (the once-anonymous author behind the SELF Magazine column “Your Fat Friend”) and journalist Michael Hobbes, the pair breaks down and exposes the “junk” science behind the dominating wellness trends (re: fads) of our day.
    A few seconds into your first episode and you’ll quickly discover that this is one of the most hilarious and well-researched podcasts available for download. Gordon and Hobbes take a discerning look at topics such as BMI, the keto diet, and plenty of diet book deep-dives. Each episode is conducted through the lens of wellness inclusivity, revealing telling looks at how marginalized groups are kept from these privileged approaches to health.

    Balanced Black Girl
    It was a year or so ago that I officially considered myself done with the misleading idea of balance. Everywhere I turned, social media told me that “balance” meant religiously keeping up with your 10-step skincare routine, waking up at 6 a.m. every day for a workout, and swearing off caffeine for life. Thankfully, folks like Les, the founder and host of the Balanced Black Girl, have spoken up and introduced a new understanding of balance—one that aligns with whatever the word means to you.
    Les has experience as a personal trainer and nutrition coach and can speak to the transformative impact of a sustainable approach to wellness. Trust me: This is more than a podcast. It’s an inclusive community and safe space that’s accepting of anyone who wants to ignite their wellness journey.

    I Weigh
    While social media often comes with a host of negative connotations and critiques, it can’t be denied that when a powerful, game-changing idea enters the chat, social media can amplify it in an instant. That’s exactly the case for Jameela Jamil, whose first post on the account @i_weigh went viral thanks to its radical valuation of women’s worth (hint: it’s not the number on the scale).
    Jamil promotes a critical look at the wellness industry and encourages us to adopt a gentler, more inclusive approach. Episodes discuss everything from sexism to navigating the acting world in the face of rampant ableism to the current abortion crisis. The conversations are vulnerable and enlightening. If you’re looking for a healthy dose of empowerment, subscribe now.

    She’s All Fat
    Described as “The podcast for fat activism, radical self-love, and chill vibes ONLY,” She’s All Fat was created to fill the need for a show that spoke to the intersections of fat visibility and the female, queer, and people of color experience. I’m always inspired by projects and initiatives that arise from a lack of representation, and She’s All Fat is definitely it. Even if you don’t exist in a larger body, it’s important that all shapes, sizes, colors, and backgrounds educate ourselves on how fatness has historically been treated in our culture, so that we can shift the script on the anti-fat bias.

    How to Love Your Body
    As someone a ways into her journey of eating disorder recovery, I know very well how an “interest” in wellness can quickly devolve into a full-on obsession. And though I’m doing the work to unwind the diet culture-influenced ideas of what health should look like, I’m always grateful for people who make me feel less alone in this process of unlearning. Enter: How to Love Your Body. The hosts break down key topics in the realm of self-love and acceptance, and they also provide actionable steps for how to adopt a “Health At Every Size” mindset. If you’re ready to dismantle the diet industry and gain a sense of belonging in an appearance-centric world, you’ll find your community here.

    Explorations
    Inspired by the belief that “humanizing people who are different from us is the beginning of connection and empathy,” Lola Ayodele created Explorations to reveal and shed light on the unique narratives that guide our lives. Each episode includes elements of relatability, while also illuminating the stories we couldn’t possibly know the details of ourselves. Start with the third episode, “Being Yourself,” for a roadmap on owning your authenticity and honoring that of others.

    Body Stuff with Jen Gunter
    As a self-described life-long learner, I’m always diving deep into the depths of TED’s many varied opportunities to explore new ideas. Dr. Jen Gunter recorded this podcast with the team from TED Audio Collective, so you already know you’re in for a treat. Similar to Maintenance Phase, this podcast jumps into the science behind some of the world’s biggest wellness trends. If you’re looking for a way to sift through the TikTok trends and get to the evidence and research-backed truths, press play. 

    Social media accounts to follow

    @thenutritiontea
    Like many of us on the ‘gram, I first caught wind of Shana Minei Spence’s work when it went viral at the beginning of the pandemic. And I’ll admit, when I came across her posts, I had no idea that some dietitians take a non-diet approach to their work (oh, how the times have changed). Her mostly text-based posts and Reels not only educate her 222K+ followers, but her work also aims to make nutrition less restrictive and more realistic. She often speaks to the emotions tied to what we eat, and how by developing a healthier relationship with the foods on our plate–we can experience true, whole-body health once and for all.

    @olivianoceda
    It wouldn’t be a hyperbole to write that I am truly, passionately OBSESSED with everything Olivia Noceda posts. She’s the sort of influencer whose gentle approach to wellness inspires how I want to spend each and every day. While the motivational “that girl” videos have, IMO, run their course, Olivia’s accessible recipes and easy-to-adopt routines inspire me to create opportunities for more joy and authenticity in my day. Her work is a reminder that while wellness can look like buying into the buzzy brands and trying each and every trend, it can also simply be about finding what works for you and letting that guide your way.

    @selfcareisapriority
    The handle says it all. Thankfully, we’ve come a long way to understanding self-care as not an indulgence but as a necessary practice for existing in an increasingly stressful world. Their posts offer relatable reminders that your productivity doesn’t define you, change is inevitable, and taking breaks is essential to thriving. If you want an account that tells you exactly what you need to hear, this is it.

    @emotions_therapy
    I’m here for any and all accounts that remind me that my worth has nothing to do with my physical appearance and that the time we put into our mental health is the most important work we’ll ever do. This account is a kaleidoscopic array of motivational and joy-inducing affirmations and is also the source of many of my wellness epiphanies. While the advice still stands to take regular breaks from your phone, you have my permission to scroll this page for hours.

    @beauty_redefined
    I only recently discovered this account, but my feed is all the better because of it. Twins Lexie and Lindsay (who both boast a Ph.D.) promote a critical look at how our appearance-obsessed culture has led to women seeing their bodies as the primary determinant of happiness and value. And while the body positivity movement has done a lot to rewrite this narrative, Lexie and Lindsay are adamant about getting to the root of the problem. My feelings, frustrations, and concerns about how women and girls are perceived in the world are validated and transformed with every post that comes across my screen. Lexie and Lindsay offer an important reminder that women are not—and have never been—the problem. 

    Books to read

    Aubrey Gordon
    What We Don’t Talk About When We Talk About Fat
    I can’t write about “Maintenance Phase” without highlighting Aubrey Gordon’s brilliant debut book. This book is the first that I’ve come across that not only illustrates the emotional and physical harm our cultural values of thinness have put on people in larger bodies, but it also reveals actionable ways we can shift our collective mindset and actively work toward supporting fat justice. Gordon’s writing brings awareness to how anti-fatness shows up in our everyday lives and points readers’ attention to the many ways our social systems fail fat people. 

    Alice Wong
    Disability Visibility: First-Person Stories from the Twenty-First Century
    When it comes to understanding the experience of individuals living with a disability, first-person reflections offer the most authentic accounts. This collection of original pieces ranges from blog posts to congressional testimonies (and every medium in between). While the stories reveal the bias and prejudice disabled folks often face, it’s adamant about celebrating the triumphs and multi-dimensional complexities of the disabled experience. Disability Visibility is a testament to the innovation, hope, and joy that comes with honoring our differences.

    Bessel van der Kolk M.D
    The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma
    This is the book that literally everyone recommended before I finally got my hands on a copy. Though it was first published almost a decade ago, the wisdom, science, and revelations offered on each page endures. Trauma exists in many diverse ways, but regardless of the experience, its impact takes root in both the body and the mind, having an effect on everything from our ability to experience pleasure to our willingness to trust others. Dr. Bessel van der Kolk, an expert on trauma, dives into the scientific developments and treatments that support recovery and healing. Personally, this book offered me a new way to process trauma and encouraged empathy for others’ stories. 

    Blair Imani
    Read This to Get Smarter: about Race, Class, Gender, Disability & More
    What does it mean to be socially conscious? In the pages of Read This to Get Smarter, historian, educator, and author, Blair Imani, dives deep into this question, all the while revealing the role that education, awareness, and understanding all play in shaping a more equitable world. As I was reading the book, I appreciated how accessible the content is—the book makes no assumptions about how much you do or don’t know. It takes the intimidation out of diving into topics like intersectionality, gender, disability, and more, supporting you with the language to have the challenging but culture-shifting conversations we need to be a part of.

    Meghan O’Rourke
    The Invisible Kingdom: Reimagining Chronic Illness
    Esquire said it best when it called The Invisible Kingdom, “a rigorous work of scholarship and a radical act of empathy.” The best books do exactly that: educate while also engaging you in an emotional experience. And often, that’s the root of our ability to connect with others. Chronic illness and autoimmune disease have gained more visibility with the rise of social media, but still, little is understood about the nuances and specifics of the countless diseases that often go undiagnosed. And because many of these conditions present few symptoms, their obscurity is only perpetuated. Meghan O’Rourke’s research sheds new light on this health crisis, giving a voice to the populations and groups whose experiences are often underreported and underrepresented. 

    10 Ways to (Actually) Love Yourself More That You Haven’t Tried Yet More

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    3 Manifestation Techniques Our Wellness Editor Swears Transformed Her Life

    Welcome to The Everygirl Podcast. Whether you’re looking for insider secrets from successful women that have your dream job, are interested in expert advice to transform your health and feel your best, or just want to be entertained and laugh along with us on your commute, we’ve got you covered.

    If you’ve been on the internet anytime in the past year, you’ve probably seen the word “manifestation” float across your feed a few times, and if you’re confused, you’re not alone. From TikToks with bizarre visualization techniques (no, I’m not going to picture my crush sleeping and whisper that they should marry me in their imaginary ear) to Instagram posts confusingly explaining the law of attraction, it’s hard to know what manifestation really means, and even harder to know what it can do for you.
    The Everygirl Wellness Editor, Josie Santi, has been studying and practicing manifestation techniques for nearly two years, and shares everything she’s learned on this week’s episode of The Everygirl Podcast. Recommended by wellness experts, thought leaders, and life coaches, manifestation can be boiled down to defining your dream life and then taking action in order to achieve that dream life. As Josie says, it’s about thinking of your current desires as insight into what’s meant for your future. In Episode 5 of The Everygirl Podcast, Josie shares a comprehensive explanation of what manifestation is (and what it is not), as well as tips to start practicing it and work toward your dream life today. Read on for three of Josie’s favorite journaling prompts for manifestation she shares, and tune in to the episode to hear more.

    1. “Future You” Journaling
    This method just may be the simplest form of manifestation journaling to incorporate into your everyday life. “Future You” journaling involves picturing how your life would go if you were to approach every situation as your highest self. Josie recommends treating “Future You” journaling like a diary entry for the best version of yourself, as if you were currently living that life in the present, even if your life RN looks totally different. Time to drown out the voices of anyone who has ever called you spacey, because this prompt really is daydreaming in diary entry format.
    As you journal, ask yourself how your highest self would show up in their day-to-day life. On the podcast, Josie explains that this practice is not only limited to one single day or week in your life: you can Future You journal before everything from a big presentation at work to sitting down to do your taxes to identify how your highest self would show up in specific situations (and then to actually show up that way!). On the other end of the spectrum, you can Future You journal about aspirational, exciting events that you are manifesting into your life; no scenario is too big or too small for this exercise.

    2. Gratitude Journaling
    One of the key points in the episode is that gratitude for your current situation is essential to manifesting a life that might be even more fulfilling in the future. Since the law of attraction is all about being grateful for things you want to manifest as if you already have them, practicing gratitude for the life you’re currently living can ensure that you are bringing in as much of that positive energy as possible.
    According to Josie, gratitude is one of the aspects of manifestation that can be the easiest to skip, but is arguably the most important. This is what separates manifestation from simply wanting or wishing: gratitude fuels the abundance mindset that is essential for manifestation. Josie suggests journaling about things you want more of in your life that you are already grateful to have in the first place. For example, if you’re manifesting a deeper connection with someone in your life, take time to journal about how thankful you are for your current relationship with that person, or if you’re manifesting greater wealth, feel gratitude for the ability to pay your rent or get coffee a couple times a week, etc.

    3. Highest Self Journaling
    Similar to Future You journaling, Highest Self journaling involves tapping into the everyday habits of your highest self, the version of you that you hope to manifest–instead of visualizing the situation as your highest self (like Future You journaling), you are identifying who your highest self is, which is why this exercise is especially helpful for beginners. Who does your highest self surround herself with? What does her career look like? What does she wear? What’s her morning routine like? These are the questions that will help you paint a mental picture of the person you know you are capable of becoming.
    Josie explains that highest self journaling can help you tap into a specific, easy-to-visualize version of yourself that you can carry throughout your life, showing up as that girl with each decision you make. It’s sort of like constantly asking WWBD (What Would Beyoncé Do) except instead of Beyoncé, it’s your own best possible version of yourself. As Josie says, this is one of the best ways to identify habits that will help you step into your highest self and dream life that you can implement as soon as you put down the pen. More