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    Go behind-the-scenes with the founder of Dubai’s viral chocolate

    Life

    by Sarah Joseph
    3 seconds ago

    Co-founder of Dubai’s Viral chocolate, FIX Dessert Chocolatier, Sarah Hamouda shares her journey as an entrepreneur.
    What inspired you to launch FIX Dessert Chocolatier?
    My journey to launching FIX began with a really intense pregnancy craving for something unique and delicious that I couldn’t find in stores. This sparked the idea: why not create my own chocolate bars that go beyond the ordinary? I wanted to craft a special product that combined my passion for culinary arts with unexpected flavours and textures. It wasn’t just about making chocolate; it was about creating an experience that would make people say, “Wow, this is different!” And that’s how FIX was born—a fusion of my love for innovative desserts and my entrepreneurial spirit.

    How have your revious roles supported launching FIX?
    Before launching Fix Dessert Chocolatier, I had a diverse career in business, primarily in the education sector, where I consulted for Ministries in the Middle East. This experience honed my leadership skills and strategic thinking. My love for travel has introduced me to various cultures, inspiring me with their unique flavours and traditions. I’ve always had a passion for creating and innovating, and finally decided to merge my business expertise with my desire to craft unique experiences. This journey with FIX allows me to express my creativity daily and share my passion for chocolate with the world.
    All your bars are handmade – how important is the quality of ingredients to you and why?
    Quality and consistency are everything for us! Each of our bars is handmade, and we take immense pride in selecting only the best ingredients. We believe that the true flavour and texture of our chocolate can only shine through with high-quality components. When a bite is taken from one of our bars, it should be a transformative experience — rich, indulgent, and unforgettable. We’re committed to using premium ingredients that elevate the overall experience, ensuring that our chocolates are not just treats, but memorable moments.
    After going ‘viral’ scaling to match demand takes grit – how do you maintain quality?
    It’s been quite a wild ride since we went viral! What started as just my husband and I in our kitchen has rapidly grown into a larger team, which we plan to expand further. The surge in demand has been both exhilarating and overwhelming, especially after that viral TikTok video! To maintain quality, we focus on streamlining our processes without compromising on craftsmanship. We’re constantly exploring ways to increase our production capacity while ensuring that each bar reflects the love and care we put into it. It’s definitely a balancing act, but our commitment to quality always comes first.
    The flavours are all inspired by the Middle East – tell us more.
    Our flavours are a celebration of different cultures and traditions in the Middle East. We draw inspiration from beloved treats like dates, baklava, and knafeh, while also embracing experimentation and innovation. The beauty of Dubai is its melting pot of cultures, allowing us to mix local favourites with global influences. For instance, we incorporate ingredients like cardamom and saffron into our chocolates, creating combinations that are both familiar and intriguing. Each flavour tells a story, and we love sharing it with our customers.
    Sheikh Hamdan bin Mohammed Al Maktoum created a bespoke – how did this feel in terms of achieving recognition as a brand?
    Collaborating with His Royal Highness Sheikh Hamdan bin Mohammed Al Maktoum was truly a surreal experience! It was an incredible honour to craft a unique flavour tailored to his personal taste, particularly one featuring Emirati Halawa. The whole process took months of development, and seeing our work recognised by someone so influential in the community was incredibly humbling. It’s moments like these that remind us why we do what we do. The support from His Royal Highness fuels our passion and motivates us to keep innovating and pushing the boundaries of creativity.

    What advice would you give to your younger self?
    If I could speak to my younger self, I’d definitely say, “Don’t hold back—embrace your creativity!” There were times I hesitated to pursue my culinary dreams because I was focused on my corporate career. Looking back, I realize that blending my business expertise with my passion for food has been one of my most fulfilling journeys. I’d encourage myself to trust in my vision and be fearless in pursuing what truly excites me. Life is too short not to follow your passion!
    “It’s all about creating meaningful connections and delivering an experience that resonates with people.”
    What is next for FIX?
    We’ve got some really exciting plans in the pipeline! The community we have built has been incredibly vocal about wanting more flavours, especially after the launch of our Midnight Edition. Based on their feedback, we’re already brainstorming new combinations that will keep our offerings fresh and innovative. Plus, we’re eager to expand beyond Dubai, with plans to launch in Abu Dhabi on Deliveroo. It’s a thrilling time for us, and I can’t wait for our fans to experience what we have coming up.
    Currently, the only way to purchase our bars is through this partnership has been a game-changer for us, as it allows our fans to have our chocolate delivered right to their doorsteps—making it incredibly convenient. Before this partnership, our delivery options were quite limited, but now customers can enjoy our desserts on-demand. We’re thrilled to be able to reach more people and make it easier for everyone to indulge in our chocolate!
    This is ‘The Precious Issue’ – what are the precious qualities necessary to succeed in business?
    I believe that resilience, adaptability, and genuine passion are absolutely essential for success in business. The journey is often filled with ups and downs, so having the grit to push through challenges is crucial. It’s also important to stay connected with your community—listening to their feedback helps guide your growth and keeps your offerings relevant. Ultimately, it’s all about creating meaningful connections and delivering an experience that resonates with people.

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More

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    7 of the best premium Ice-creams to try in Dubai

    Life

    by Sarah Joseph
    1 hour ago

    If you’re looking to beat the summer heat, Ice-creams are possibly the best option. We’re all softies for ice-cream and might always need a cheat treat occasionally.
    National Ice Cream Day is celebrated annually in the United States on the third Sunday in July. This holiday was established by President Ronald Reagan in 1984, who also declared July as National Ice Cream Month. National Ice Cream Day is a time for ice cream lovers to indulge in their favorite frozen treats and for ice cream shops to offer special deals and promotions. Many people celebrate by enjoying various flavors of ice cream, trying new combinations, and even making their own ice cream at home.
    With a range of exciting flavours such as fresh Pistachio ice-creams and other vanilla flavours topped with 24kt gold carat for that premium experience, Dubai is home to a variety of exotic flavours to tantalize your tastebuds and make any meal even more exciting.
    So, if you’re looking for a delicious dessert after a meal or simply want to cool down after a long day, we’ve curated a guide of all the must-visit spots that have a plethora of delectable choices that your palate can’t simply get enough of.
    Massimo’s Gelato

    This famous restaurant is the first Italian artisanal gelato known for its creamy, light and explosive flavours. Like the authentic homemade Gelato, these flavours are produced fresh every day in the laboratory in small quantities with natural ingredients that melts in the mouth slowly releasing the flavour of each ingredient. With vegan options for its Dark Chocolate and pistachio, each flavour caters to a wide audience. It’s the first outlet in Dubai, which has its own motorcycle fleet. They can bring Gelato to your home in just a few minutes with its traditional flavours. Located in Dubai Marina, City Walk and Mall of the Emirates, this venue has best Italian ingredients.
    For more information visit
    Godiva

    For a gourmet experience, Godiva brings its 100 years after being founded in Brussels with fine craftsmanship. Each spoonful of ice cream pairs the finest ingredients with the iconic chocolate experience. With flavours such as Midnight Swirl and with Dark Chocolate. To innovative flavours such as Mint Medallion, customers are spoiled for choice. Located at City Walk, Dubai Festival City, Mall of the Emirates and The Outlet Village, the restaurant is situated around various spots in Dubai.
    For more information visit Godiva.com
    Mirzam

    Known as Dubai’s premium chocolate makers, guests can experience every aspect of the process at the factory and see it from roasting the cocoa beans to each bar being wrapped. From vegan options such as a floral hibiscus & creamy mango to the OG dark chocolate softie with an espresso shot, the options are endless. Located in Al Quoz 3, Mirzam is open daily from 8am to 11pm
    For more information visit mirzam.com
    Majama

    For all the vegan lovers, this much-loved ice-cream spot makes healthy treats that our 100 percent vegan, gluten-free and refined-sugar free. Handcrafted from scratch, the brand has a myriad of delectable flavours such as Count Macchiato, Judge Fudge, Loco Chococo, Choco(Lit) Dynamite and Mango Django. Created with a coconut base, this light ice-creams are the perfect option for a treat without feeling guilty. As a homegrown label in Dubai, it’s located in Cluster N, Jumeirah Lake Towers and is open daily from 10am to 10pm and is available for ordering on Deliveroo and Chat Food.
    For more information visit eatmajama.com
    Krema’s

    This newly launched venue has entered the ice cream space with its limited-edition bite-sized ice cream Melts to maximise the summer glory. The ice cream is crafted to perfection in collaboration with Two at Symphony, Krema’s sister concept,ice cream is crafted to perfection in collaboration with Two at Symphony, Krema’s sister concept, with a gorgeous venue at Dubai Mall’s Fashion Avenue, where guests can enjoy incredibly delightful desserts. Orders can be placed via Chatfood, Talabat, and Deliveroo and the incredible ice cream flavours will be delivered across Dubai, Abu Dhabi, and Al Ain and are priced at AED 59 per tub containing 18-20 pieces. Krema’s Melts are also available for pick-up at Two at symphony at Dubai Mall.
    Mama Booza

    If you’re looking for a stylish sweet treat this summer, look no further than Mama Booza. Founded by entrepreneur and fitness enthusiast Tracy Harmoush and Wael Ariss, Mama Booza is an Arabic ice cream brand that offers an authentic taste of traditional flavours. Take your pick and indulge from a range of five flavours: ashta, dates, chocolate, knafeh, pistachio that come with toppings for an added touch of delight and nostalgia to your frozen treat. Available for home delivery only via Deliveroo, each delectable flavour is made with natural ingredients.
    Amorino

    World renowned Artisan Italian gelato brand, Amorino has opened doors in Dubai at Souk Madinat Jumeirah.  Famed for its signature rose shaped gelato cones adorned with handmade gelato-filled macarons, Amorino Dubai serves 22 delicious flavours of gelato and sorbet that come directly from Italy with no artificial colouring or flavouring and are made using carefully selected ingredients including organic eggs and farm fresh milk.  Founded in 2002 by two Italian childhood friends, Amorino’s first store was in the heart of Paris. Now with more than 255 shops worldwide across 18 countries.  On the menu, find wide-ranging gelato and sorbet flavours including stracciatella, pistachio, tiramisu, Madagascar vanilla bourbon, Alfonso mango, orange cinnamon, organic lemon, white chocolate blueberry, sorbet bio chocolate, hazelnut, coconut, and much more, in addition to limited edition seasonal flavours that will appear in-store for exclusive periods throughout the year. Served in various sizes in a cone or a cup. Amorino Dubai is now open and welcoming guests in Souk Madinat Jumeirah and is available for delivery via Deliveroo.
    For more information visit www.amorino.com, 
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @alexiiak More

  • in

    6 of the best premium Ice-creams to try in Dubai

    Life

    by Sarah Joseph
    8 hours ago

    If you’re looking to beat the summer heat, Ice-creams are possibly the best option. We’re all softies for ice-cream and might always need a cheat treat occasionally.
    National Ice Cream Day is celebrated annually in the United States on the third Sunday in July. This holiday was established by President Ronald Reagan in 1984, who also declared July as National Ice Cream Month. National Ice Cream Day is a time for ice cream lovers to indulge in their favorite frozen treats and for ice cream shops to offer special deals and promotions. Many people celebrate by enjoying various flavors of ice cream, trying new combinations, and even making their own ice cream at home.
    With a range of exciting flavours such as fresh Pistachio ice-creams and other vanilla flavours topped with 24kt gold carat for that premium experience, Dubai is home to a variety of exotic flavours to tantalize your tastebuds and make any meal even more exciting.
    So, if you’re looking for a delicious dessert after a meal or simply want to cool down after a long day, we’ve curated a guide of all the must-visit spots that have a plethora of delectable choices that your palate can’t simply get enough of.
    Massimo’s Gelato

    This famous restaurant is the first Italian artisanal gelato known for its creamy, light and explosive flavours. Like the authentic homemade Gelato, these flavours are produced fresh every day in the laboratory in small quantities with natural ingredients that melts in the mouth slowly releasing the flavour of each ingredient. With vegan options for its Dark Chocolate and pistachio, each flavour caters to a wide audience. It’s the first outlet in Dubai, which has its own motorcycle fleet. They can bring Gelato to your home in just a few minutes with its traditional flavours. Located in Dubai Marina, City Walk and Mall of the Emirates, this venue has best Italian ingredients.
    For more information visit
    Godiva

    For a gourmet experience, Godiva brings its 100 years after being founded in Brussels with fine craftsmanship. Each spoonful of ice cream pairs the finest ingredients with the iconic chocolate experience. With flavours such as Midnight Swirl and with Dark Chocolate. To innovative flavours such as Mint Medallion, customers are spoiled for choice. Located at City Walk, Dubai Festival City, Mall of the Emirates and The Outlet Village, the restaurant is situated around various spots in Dubai.
    For more information visit Godiva.com
    Mirzam

    Known as Dubai’s premium chocolate makers, guests can experience every aspect of the process at the factory and see it from roasting the cocoa beans to each bar being wrapped. From vegan options such as a floral hibiscus & creamy mango to the OG dark chocolate softie with an espresso shot, the options are endless. Located in Al Quoz 3, Mirzam is open daily from 8am to 11pm
    For more information visit mirzam.com
    Majama

    For all the vegan lovers, this much-loved ice-cream spot makes healthy treats that our 100 percent vegan, gluten-free and refined-sugar free. Handcrafted from scratch, the brand has a myriad of delectable flavours such as Count Macchiato, Judge Fudge, Loco Chococo, Choco(Lit) Dynamite and Mango Django. Created with a coconut base, this light ice-creams are the perfect option for a treat without feeling guilty. As a homegrown label in Dubai, it’s located in Cluster N, Jumeirah Lake Towers and is open daily from 10am to 10pm and is available for ordering on Deliveroo and Chat Food.
    For more information visit eatmajama.com
    Mama Booza

    If you’re looking for a stylish sweet treat this summer, look no further than Mama Booza. Founded by entrepreneur and fitness enthusiast Tracy Harmoush and Wael Ariss, Mama Booza is an Arabic ice cream brand that offers an authentic taste of traditional flavours. Take your pick and indulge from a range of five flavours: ashta, dates, chocolate, knafeh, pistachio that come with toppings for an added touch of delight and nostalgia to your frozen treat. Available for home delivery only via Deliveroo, each delectable flavour is made with natural ingredients.
    Amorino

    World renowned Artisan Italian gelato brand, Amorino has opened doors in Dubai at Souk Madinat Jumeirah.  Famed for its signature rose shaped gelato cones adorned with handmade gelato-filled macarons, Amorino Dubai serves 22 delicious flavours of gelato and sorbet that come directly from Italy with no artificial colouring or flavouring and are made using carefully selected ingredients including organic eggs and farm fresh milk.  Founded in 2002 by two Italian childhood friends, Amorino’s first store was in the heart of Paris. Now with more than 255 shops worldwide across 18 countries.  On the menu, find wide-ranging gelato and sorbet flavours including stracciatella, pistachio, tiramisu, Madagascar vanilla bourbon, Alfonso mango, orange cinnamon, organic lemon, white chocolate blueberry, sorbet bio chocolate, hazelnut, coconut, and much more, in addition to limited edition seasonal flavours that will appear in-store for exclusive periods throughout the year. Served in various sizes in a cone or a cup. Amorino Dubai is now open and welcoming guests in Souk Madinat Jumeirah and is available for delivery via Deliveroo.
    For more information visit www.amorino.com, 
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @alexiiak More

  • in

    6 of the best premium Ice-creams to try in Dubai for some midweek indulgence

    Life

    by Sarah Joseph
    5 hours ago

    If you’re looking to beat the summer heat, Ice-creams are possibly the best option.
    We’re all softies for ice-cream and might always need a cheat treat occasionally.
    With a range of exciting flavours such as fresh Pistachio ice-creams and other vanilla flavours topped with 24kt gold carat for that premium experience, Dubai is home to a variety of exotic flavours to tantalize your tastebuds and make any meal even more exciting.
    So, if you’re looking for a delicious dessert after a meal or simply want to cool down after a long day, we’ve curated a guide of all the must-visit spots that have a plethora of delectable choices that your palate can’t simply get enough of.
    Saddle

    This exciting pop-up food experience promises innovatively delicious food. This UAE’s beloved homegrown brand is an extraordinary summer adventure during Dubai’s hot summer months. With the finest ingredients, this café is all about quality experience. Guests can indulge in the refreshing Pineapple Ice Cream and Coconut Ice Cream flavours, savour the creamy goodness of the Coconut.From Matcha ice creams to the extremely popular flavours such as Pistachio ice cream, this one-of-a-kind hotspot is definitely a must visit. Located at Al Wasl and Al Khawaneej, this venue is a must-visit.
    For more information visit saddle.com
    Massimo’s Gelato

    This famous restaurant is the first Italian artisanal gelato known for its creamy, light and explosive flavours. Like the authentic homemade Gelato, these flavours are produced fresh every day in the laboratory in small quantities with natural ingredients that melts in the mouth slowly releasing the flavour of each ingredient. With vegan options for its Dark Chocolate and pistachio, each flavour caters to a wide audience. It’s the first outlet in Dubai, which has its own motorcycle fleet and can bring Gelato to your home in just a few minutes with its traditional flavours. Located in Dubai Marina, City Walk and Mall of the Emirates, this venue has best Italian ingredients.
    For more information visit
    Godiva

    For a gourmet experience, Godiva brings its 100 years after being founded in Brussels with fine craftsmanship. Each spoonful of ice cream pairs the finest ingredients with the iconic chocolate experience. With flavours such as Midnight Swirl and with Dark Chocolate to innovative flavours such as Mint Medallion, customers are spoiled for choice. Located at City Walk, Dubai Festival City, Mall of the Emirates and The Outlet Village, the restaurant is situated around various spots in Dubai.
    For more information visit Godiva.com
    Mirzam

    Known as Dubai’s premium chocolate makers, guests can experience every aspect of the process at the factory and see it from roasting the cocoa beans to each bar being wrapped. From vegan options such as a floral hibiscus & creamy mango to the OG dark chocolate softie with an espresso shot, the options are endless. Located in Al Quoz 3, Mirzam is open daily from 8am to 11pm
    For more information visit mirzam.com
    Majama

    For all the vegan lovers, this much-loved ice-cream spot makes healthy treats that our 100 percent vegan, gluten-free and refined-sugar free. Handcrafted from scratch, the brand has a myriad of delectable flavours such as Count Macchiato, Judge Fudge, Loco Chococo, Choco(Lit) Dynamite and Mango Django. Created with a coconut base, this light ice-creams are the perfect option for a treat without feeling guilty. As a homegrown label in Dubai, it’s located in Cluster N, Jumeirah Lake Towers and is open daily from 10am to 10pm and is available for ordering on Deliveroo and Chat Food.
    For more information visit eatmajama.com
    Krema’s

    This newly launched venue has entered the ice cream space with its limited-edition bite-sized ice cream Melts to maximise the summer glory. The ice cream is crafted to perfection in collaboration with Two at Symphony, Krema’s sister concept,ice cream is crafted to perfection in collaboration with Two at Symphony, Krema’s sister concept, with a gorgeous venue at Dubai Mall’s Fashion Avenue, where guests can enjoy incredibly delightful desserts. Orders can be placed via Chatfood, Talabat, and Deliveroo and the incredible ice cream flavours will be delivered across Dubai, Abu Dhabi, and Al Ain and are priced at AED 59 per tub containing 18-20 pieces. Krema’s Melts are also available for pick-up at Two at symphony at Dubai Mall.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @wendyswan More

  • in

    The best premium Ice-creams to try in Dubai for some midweek indulgence

    Life

    by Sarah Joseph
    4 hours ago

    If you’re looking to beat the summer heat, Ice-creams are possible the best option.
    We’re all softies for ice-cream and might always need a cheat treat occasionally.
    With a range of exciting flavours such as fresh Pistachio ice-creams and other vanilla flavours topped with 24kt gold carat for that premium experience.
    So, if you’re looking for a delicious dessert after a meal or simply want to cool down after a long day, we’ve curated a guide of all the must-visit spots that have a plethora of delectable choices that your palate can’t simply get enough of.
    Saddle

    This exciting pop-up food experience promises innovatively delicious food. This UAE’s beloved homegrown brand is an extraordinary summer adventure during Dubai’s hot summer months. With the finest ingredients, this café is all about quality experience. Guests can indulge in the refreshing Pineapple Ice Cream and Coconut Ice Cream flavours, savour the creamy goodness of the Coconut.From Matcha ice creams to the extremely popular flavours such as Pistachio ice cream, this one-of-a-kind hotspot is definitely a must visit. Located at Al Wasl and Al Khawaneej, this venue is a must-visit.
    For more information visit saddle.com
    Massimo’s Gelato

    This famous restaurant is the first Italian artisanal gelato known for its creamy, light and explosive flavours. Like the authentic homemade Gelato, these flavours are produced fresh every day in the laboratory in small quantities with natural ingredients that melts in the mouth slowly releasing the flavour of each ingredient. With vegan options for its Dark Chocolate and pistachio, each flavour caters to a wide audience. It’s the first outlet in Dubai, which has its own motorcycle fleet and can bring Gelato to your home in just a few minutes with its traditional flavours. Located in Dubai Marina, City Walk and Mall of the Emirates, this venue has best Italian ingredients.
    For more information visit
    Godiva

    For a gourmet experience, Godiva brings its 100 years after being founded in Brussels with fine craftsmanship. Each spoonful of ice cream pairs the finest ingredients with the iconic chocolate experience. With flavours such as Midnight Swirl and with Dark Chocolate to innovative flavours such as Mint Medallion, customers are spoiled for choice. Located at City Walk, Dubai Festival City, Mall of the Emirates and The Outlet Village, the restaurant is situated around various spots in Dubai.
    For more information visit Godiva.com
    Mirzam

    Known as Dubai’s premium chocolate makers, guests can experience every aspect of the process at the factory and see it from roasting the cocoa beans to each bar being wrapped. From vegan options such as a floral hibiscus & creamy mango to the OG dark chocolate softie with an espresso shot, the options are endless. Located in Al Quoz 3, Mirzam is open daily from 8am to 11pm
    For more information visit mirzam.com
    Majama

    For all the vegan lovers, this much-loved ice-cream spot makes healthy treats that our 100 percent vegan, gluten-free and refined-sugar free. Handcrafted from scratch, the brand has a myriad of delectable flavours such as Count Macchiato, Judge Fudge, Loco Chococo, Choco(Lit) Dynamite and Mango Django. Created with a coconut base, this light ice-creams are the perfect option for a treat without feeling guilty. As a homegrown label in Dubai, it’s located in Cluster N, Jumeirah Lake Towers and is open daily from 10am to 10pm and is available for ordering on Deliveroo and Chat Food.
    For more information visit eatmajama.com
    Krema’s

    This newly launched venue has entered the ice cream space with its limited-edition bite-sized ice cream Melts to maximise the summer glory. The ice cream is crafted to perfection in collaboration with Two at Symphony, Krema’s sister concept,ice cream is crafted to perfection in collaboration with Two at Symphony, Krema’s sister concept, with a gorgeous venue at Dubai Mall’s Fashion Avenue, where guests can enjoy incredibly delightful desserts. Orders can be placed via Chatfood, Talabat, and Deliveroo and the incredible ice cream flavours will be delivered across Dubai, Abu Dhabi, and Al Ain and are priced at AED 59 per tub containing 18-20 pieces. Krema’s Melts are also available for pick-up at Two at symphony at Dubai Mall.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Twitter @dualipa More