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    In the office with Nat Morcos, co-founder of SKOONI Arts Foundation & Residence

    Lifeby Camille Macawili2 hours ago VIEW GALLERY/ 6 IMAGESIn the office with Nat Morcos, creative, entrepreneur, and co-founder of multidisciplinary luxury brand Goshá and SKOONI Arts Foundation & Residence.How long have you been in this space?SKOONI was renovated within five months and opened its door in October 2023.Have you custom-built any bespoke pieces?We completely redesigned an old villa.How do you think the interior reflects you?I love minimalism with focus on proportions, material and symmetry… I dress the same way.Describe your taste in three words.Elegant, luxurious with a touch of unexpected artistic exploration.– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramMay’s – The Creativity Issue with Tiffany & Co. – Download NowPhotography by Ahmed Abdelwahab More

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    Nat Morcos on how SKOONI is shaping the artistic and aesthetical landscape in the region

    Lifeby Camille Macawili2 hours ago Nat Morcos, creative, entrepreneur, and co-founder of multidisciplinary luxury brand Goshá and SKOONI Arts Foundation & Residence, on her new business endeavour, the power of aesthetics, and how SKOONI is shaping the artistic landscape in the region and UAE.What do the first 30 minutes of your day look like, your morning routine?My daily morning routine is a very important part of my life, it’s more of a religious, sacred ritual and I often feel if one element of my routine is missing, the day is not going in the right direction. I am up at 6:30am. I start with a two-minute ice cold shower, five minutes of somatic movement and a self-lymphatic massage with an LED mask on my face. Then five minutes of grounding where I stand bare feet on the grass facing the sun in my garden, followed by a self-made “magic potion” of three salts of water with lemon juice. Then dog walking with my favourite music or podcast on and coffee after and then off to a morning 45-minute workout or class – usually Reformer Pilates or cycling followed by an hour of beach time. That’s my church.What was the catalyst to launch SKOONI?Since we launched our interdisciplinary creative studio/agency/collective Goshá Buro back in 2021, we often thought it would be great to create our own space too where we can host people, brands and talents we love, within a set-up we created. Together with my husband Michael Morcos, we have a passion for architecture and design and transforming spaces into something completely new and exciting. We are also very passionate about performing arts and always wanted to have our own “say” in supporting talent in the arts field, so SKOONI combines all of it under one roof.Tell us more about the concept and the inspiration behind it, and how has it been received?SKOONI is an arts foundation and residence with event spaces for showcase and intimate performances, as well as three independent residences for international artists to reside with us and showcase their talent as well as get inspired by the Middle East and bringing their vision and interpretation of our culture, traditions and mentality back to the parts of the world where they are based and practiced.SKOONI is part of a global artistic exchange and it’s absolutely a dream come true for me and Michael. We got tremendous love from the community and our partners from luxury fashion and lifestyle brands, and we are yet to tell and shape our story and mature in our vision of how SKOONI could be a valuable cultural institution with a global voice.The place is very transportive. Where does it take you?SKOONI was dreamed, envisioned, designed and built by myself and my husband, Michael. SKOONI is our vision of what Dubai contemporary architecture could be. We want our visitors to feel they are in Dubai… they are in the Middle East but it’s yet to get familiar for them as a look and feel. So, it’s Dubai as you get to fall in love. It’s its own universe.Who do you look up to when it comes to those aesthetics?Art, poetry, cinema, theatre, and my dreams.How has your love of travel influenced your creative process and overall brand aesthetic?I am inspired by nature, human creativity, and expression in the form of art, architecture, design, cityscapes as well as history. I travel to stop my mind from the day-to-day routine and open my eyes for new.How do you balance the creative and commercial sides of the business, and do you feel more drawn to one than the other?As our business grows and expands, my husband started to play the role where he oversees business operations and I am mainly focus- ing on the creative process, vision for our businesses and strategy for growth and the direction we take.You’ve always been able to think outside the box. Have you always been a creative soul in this way?You have to train your eyes and brain to travel. I often need to put myself into a “pain” state, where I bring the most tragic parts of my life experience forward and face them over again to be in creative mode. When my soul cries, the most beautiful things are born. I read sad poems, watch sad movies and overall make myself “feel’’. Often creativity takes me two days of silence – not talking to anyone and not seeing anything. Silence and solitude bring beautiful ideas out to the world. In general, I can never describe my creative process. It just comes out of nowhere with “Hello, that’s the one you need”.How do you consistently innovate as a business?You have to progress, reinvent and stay relevant. It’s important to educate yourself and collect information from different industries and individuals to understand and spot trends to know what will be the next need and collective obsession. Constant innovation from minimal to drastic in every business is essential. The secret is to bring new talent into your team and let them bring a little revolution into how things worked before them.This is The Creativity Issue – what do you associate with that term?Creativity means innovation and change to me… Things and dreamers who are not stuck and have no fear and in constant search of what’s new, different and beautiful.– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramMay’s – The Creativity Issue with Tiffany & Co. – Download Now More

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    How this Emirati artist and designer merges heritage with modernity

    Fashion

    by Camille Macawili
    3 hours ago

    With a honed eye and innate artistic sensibility, Emirati artist and designer Yasmin Al Mulla bridges the gap between heritage and modernity across her creative disciplines.
    What do the first 30 minutes of your day look like, your morning routine?
    My morning routine is a revitalising start to each day. I begin by drinking 500ml of water to hydrate and refresh my body. After a refreshing shower and skincare routine, I savour a warm matcha while planning my day and checking messages. This ritual energises me, ensuring I’m ready to take on whatever the day brings before I head to the office.
    What is your design philosophy and how do you approach it?
    My design philosophy revolves around creating meaningful and impactful pieces that resonate with people on a personal level. I believe that design should not only be visually appealing, but also tell a story and evoke emotions. Drawing inspiration from the captivating culture of the UAE and the Middle East, my art creations seamlessly blend with the remarkable legacy of the brands I collaborate with. I make sure my work pays homage to the UAE while embracing and merging with the rich Emirati culture. Infused with a profound appreciation for the surrounding beauty and the intricate details found in traditional Emirati art and design, my vision encompasses a contemporary and artistic approach, resulting in elevated and luxurious art and fashion.

    Where does your creative process as a fashion designer start?
    My creative process as a fashion designer and artist starts with inspiration. This could come from nature, art, occasion, architecture, or personal experiences or anything in between. I sketch and brainstorm ideas, exploring different concepts and styles. Next, I research and develop my ideas, considering materials, techniques, and practicality.

    Are you more intuitive or more analytical when designing? How do you balance the creative and commercial sides of the business, and do you feel more drawn to one over the other?
    In my design process, creativity is key. I balance intuition and analysis, believing that thinking things through enhances creativity. When managing my two companies, YNM (the clothing label) and Yasmin Al Mulla Design Firm (the art firm), creativity is my focus. While the commercial side is important for business, I prioritise creativity as the driver of innovation and uniqueness.

    Is it sometimes difficult to then translate those inspirations and ideas to a larger team?
    Sometimes, translating inspirations and ideas to a larger team can be challenging. However, I never pay much attention to the difficulties as long as I have the passion and drive to pursue my vision.
    Who do you look up to when it comes to aesthetics?
    When it comes to aesthetics, I draw inspiration from a variety of sources, includ- ing nature, architecture, and cultural influences. I admire the way these elements effortlessly blend form and function, creating beauty and harmony in their own unique way.
    Is travelling regularly also an important aspect of your creative process?
    Absolutely, travelling regularly is an important aspect of my creative process. Experiencing new cultures, landscapes, and ways of life provides me with fresh perspectives and inspires new ideas.
    Have you always been a creative soul in this way?
    Yes, I have always been a creative soul. From a young age, I have been drawn to art, design, and expressing myself creatively in various forms. This passion has stayed with me throughout my life and continues to drive me in my work today.
    How do you curate a creative environment for yourself – are there mindfulness tools and practices that help you fuel your creativity?
    Creating a beautiful environment for my creativity is crucial. I achieve this by curating inspiring spaces in my home and office and surrounding myself with meaningful sources of inspiration and intriguing objects. Additionally, I use mindfulness techniques to enhance my creativity. Activities like working out and practising pilates, and yoga help me clear my mind, improve my focus, and access my inner creativity.

    “I aim to bridge both cultures, creating connections that celebrate and honour the rich heritage of the UAE while embracing the global influences that inspire me”

    You’ve had multiple inter-industry collaborations. What’s on the horizon for YNM and for yourself?
    YNM (the clothing label) and Yasmin Al Mulla Design Firm (the art firm) are two different entities, and I am pleased with the direction each company is taking. YNM continues to innovate in the fashion industry, while Yasmin Al Mulla Design Firm focuses on bespoke creative projects. My ultimate goal with my collaborations has always been, and will continue to be, to connect the beauty of international brands with the legacy of my culture. I aim to bridge both cultures, creating connections that celebrate and honour the rich heritage of the UAE while embracing the global influences that inspire me.
    This is The Creativity Issue – how do you push yourself out of your creative comfort zone?
    In the world of creativity, artists often step beyond their boundaries to explore new mediums and techniques to expand their creative footprint.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    May’s – The Creativity Issue with Tiffany & Co. – Download Now
    Images: Supplied  More

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    Designer Haya Jarrar on her creative process and launching her first-ever home collection

    Lifeby Camille Macawili1 min ago VIEW GALLERY/ 5 IMAGESA born creative, Haya Jarrar, founder and Creative Director of Romani and Romani Home, shares her path that led to a new design pursuit of launching a home collection.Tap the gallery above for a peek inside the House of Romani showroom by Haya Jarrar.What do the first 30 minutes of your day look like, your morning routine?It really depends on my mood. Sometimes I wake up and have my break- fast and then start reply- ing to emails. Other times I meditate or go straight to the beach and start tanning before I go ahead with my day.What pillars of DNA define Romani as a brand and what inspired you to launch Romani Home?What inspired me to launch Romani home is 1) my obsession with interiors and furniture and 2) it was when I started designing my house and designing furniture for it, that’s when I knew I was ready for the launch of Romani home.How many pieces did you launch with and how has it been received?I launched with a lot of pieces. It’s not a small collection and people fell in love from the day we launched.Where does your creative process as an interior designer start?It really depends. It starts with client interactions sometimes or space planning or even my sources of inspiration.In terms of design, what’s more important, having good ideas or having the confidence to put forward your ideas whether they’re perceived good or bad?What’s a good idea without confidence? I think they go hand in hand.Is it sometimes difficult to then translate those inspirations and ideas to a larger team?Of course, sometimes no one gets your vision besides you.What was it that drew you to work in design in the first place?I think it’s something that I was born with… I love creating, and I’m always thinking of new creations in my head – nonstop literally! I think I was born to design.Who do you look up to when it comes to aesthetics?I love Gabriella Crespi – she’s someone I look up to!The Romani Home showroom adds to Dubai’s growing design landscape. Are there bespoke services being offered currently?Yes, I opened this showroom with the intention for people to visit and immerse themselves in the pieces, gaining an understanding of my vision. Visitors are encouraged to interact with the items, customise as they please, and truly experience the space. Appointments are required for this personalised service, which will be available at all times.What are your potential blocks and how do you overcome this?Just keep moving forward and stay motivated.– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramMay’s – The Creativity Issue with Tiffany & Co. – Download NowImages: Supplied  More

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    How Cédric Grolet has garnered cult status for its skillfully crafted bakes

    Life

    by Camille Macawili
    3 hours ago

    With a dedication to creativity and quality, Cédric Grolet’s eponymous patisserie has garnered cult status for its skillfully crafted bakes – online and offline.
    What do the first 30 minutes of your day look like, your morning routine?
    My morning routine is very sacred and is an essential part of my day – I start the morning with a one hour-long workout, for that boost of creativity and mental clarity.
    There is a growing appetite for independent bakeries and artisanal bread and pastries. What is driving this?
    Consumers are increasingly seeking handmade and locally sourced products with a unique flavour profile and higher quality. The result is not only a delicious product but one that is visually appealing. The artisanal element is the main pillar in baking when it comes to preparing such delicate yet beautiful pastries. That’s why we have chosen to incorporate laboratories in each of our shops, to ensure we master and preserve the craft with a precious human touch.

    How have you found social media has supported (or hindered) scaling the business and personal brand growth?
    Social media has become a powerful tool, especially nowadays with its ability to connect people from all over the world. I run my personal Instagram page myself, with flair and spontaneity, and it has allowed me to share my passion with a global audience and collaborate with renowned international artists and chefs. I have found it to be an essential way to not only build and expand my business, but also connect and engage with my audience and like-minded people, by creating compelling content doing what I love. In terms of artistry, you’re known for incorporating fruits and floral flavour combinations.
    How do you consider each element and ingredient that goes into a pastry and where do you get inspiration from?
    I draw inspiration from my environment, nature, travel, culture, and design… everything is a source of inspiration for me. The fruit and flower cakes are mostly inspired by the seasons and have a very special meaning to me. Fruit in general played a big role in my upbringing as I was a given a piece of fruit before I set off to school each day, and I picked fruit for pocket money during the weekends, while the flower cakes are inspired by my mother, who used to say, “With a simple flower, you can conquer the world”.
    How do you balance your business side and creativity?
    Creativity is the very essence of my profession and plays a big part in driving the business. Having the time to reflect and be creative is what allows for the disruptive work and ideas to come alive. It’s an on-going process, and there would be no business without creativity.
    What have you learnt in the brand building process and what advice would you give to those wanting to carve out their own pioneering career path?
    Each stage in my career has taught me so much at every level. Some of the people in my team have been with me for over 10 years, and I’m extremely proud and appreciative of that. My advice would be to surround yourself with like-minded individuals that can support and guide your growth during every step of the way.

    The culinary journey experience at Cédric Grolet at The Berkeley is exceptional – can you expand on how you’ve achieved this in such a location?
    The approach we took with the patisserie at The Berkeley is similar to the Parisian boutiques, offering signature creations that are adapted to the location and customers, while maintaining the consistency of quality and flavour across all stores. The overall experience is a combination of location, design, choice of crockery and materials, all working together. The patisserie was designed by Remi Tessier and includes a pastry “lab” with stainless steel and gold detailing in the ceiling to give it that elevated patisserie experience in the heart of London. The patisserie’s walls are also carved with flowers and lemons to rep- resent the union of the fruits and flowers that are reflected in my creations. We also crafted a special knife, which has been designed to perfectly cut through the pastries. For guests that want more than a take-away experience, we also created a series of dining moments that showcase the creations throughout the evolving seasons. The Chef ’s Counter, which sits within the patisserie, allows guests to experience a signature tasting menu of five sweet and one savoury pastry complemented with bubbles.

    Where do you source your ingredients and how does this add to the experience at The Berkeley?
    All the ingredients I use, from flour to fruits are freshly sourced to get the best possible flavours and raw materials to ensure the best quality and authentic experience.
    Image: Supplied
    Your social media content is engaging – did you start out creating them alone?
    I started creating the videos on my own because I thought it would be an interesting way to showcase the pastry-making process, but in a fun and engaging way. Up until a few months ago, I was editing my videos on my own, but then I decided to work with people internally – it’s a team effort.
    How does it feel to have contributed to making pastries desirable?
    I am extremely proud of what we have accomplished and being able to raise awareness and highlight the artisanry and mastery of French patisserie on an international scale, in a charming yet authentic way.
    To you, which is the most special and creative piece you’ve created to date and how was it received?
    This is a difficult one for me – I simply cannot choose, it’s like ask- ing a parent who their favourite child is. Each creation is unique and personal, from the signature viennoiserie to the viral croissants. I prefer to leave this question for my customers to answer, based on their special taste and preference.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    May’s – The Creativity Issue with Tiffany & Co. – Download Now
    Images: Supplied and Instagram @the_berkeley More