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    How I got my job as… Founder of the homegrown label By ALL’E 

    This week, we chat with Ella Stapleton, Founder of By ALL’E is fashion brand designed by woman for woman. Handcrafted in Dubai, United Arab Emirates, By ALL’E is dedicated to empowering women through the inside out in each piece.
    Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
     Each piece has been carefully designed around the female form, accentuating, and crafting the perfect fit. The creative journey of each and every piece has undergone months of research, sketches, fabric sourcing and sampling to refine and perfect, just for you. All the garments handmade with love in Dubai, by a small local team.
    To delve into her story, Emirates Woman spoke to Stapleton to see how it all began.
    What was your favorite subject at school?
    My favorite subject at school was always art. It felt different from the traditional subjects, and it gave me the freedom to express my creativity in ways that other classes did not.
    What was your first job?
    My first job was when I was about 14 or 15. A friend of my mum owned a local café in Australia, and I started working there as a waitress on weekends. It was a great experience that taught me the value of money and the importance of hard work and responsibility.

    What brought you to Dubai?
    I went travelling to Europe for three months when I was 21 and after returning back home to Australia, it felt somewhat isolated from the rest of the world. I had a job opportunity to come and work in Dubai and thought, I guess I have nothing to lose. I have been here now for 8 years and haven’t looked back.
    What inspired you to enter the space and your brand?
    After losing my job in property development due to the pandemic in 2020, I decided to pursue an idea I’d always dreamed of: opening an online fashion boutique in Dubai. I started by bringing Australian fashion brands to Dubai and reselling them. I did that for about three years, but eventually, I found myself getting bored with the buying and reselling process—it didn’t really challenge my creativity. So, I decided to take the leap and create my own fashion brand, where I could truly express my own vision and designs.
    I always felt there was a huge gap in the Dubai market for unique women’s clothing, as it was mostly limited to high street brands in the malls. I often found myself ordering clothes online from other countries, but that came with high shipping rates, long delivery times, and pricey customs charges.
    Talk us through the concept?
    The brand is called By ALL’E, which is essentially my name but backwards. The concept of the brand is to encapsulate a unique collection of premium, yet still affordable fashion to women.When creating the concept, I really wanted to bring strong ethics towards sustainability and a slower fashion experience. We focus on sourcing local fabrics, producing in smaller batches to minimize waste, and using sustainable materials whenever possible. Additionally, we are proud to collaborate with local artisans, ensuring that all designs are created in the Dubai Design District and manufactured locally in the UAE.
    What are the key elements of your role?
    Given that the company is still relatively new and small, I am involved in every aspect of thebusiness. However, my primary focus lies in design, fabric sourcing, sampling, and overseeingproduction management.
    Talk us through your daily routine.
    Every day is totally different, I wake up around 8am, shower, get ready for the day, make breakfast and a matcha. Then normally I would get the working day started by checking emails, making sure the timelines for sampling and production are on track. After this I normally have my meetings, whether it be with the sampling studio or with the production factory. In the afternoon, I usually fit in a personal training session, Pilates, or a game of padel. Following that, I return home to catch up on any remaining work, prepare dinner, and unwindbefore heading to bed by around 10 pm.
    What advice do you have for anyone looking to follow in the same footsteps?
    My advice would be to begin with a well-structured business plan and focus on identifying yourniche. Given the highly competitive nature of today’s market, it is essential to offer a unique,high-quality product or service that fulfils a clear demand and stands out to consumers.
    Tell us more about the products/services?
    By ALL’E products were created to celebrate individuality, confidence, femininity and self-expression through fashion. Our mission is to create high quality pieces that can be worn to lunches, brunches, dinner dates, holidays and special events, at an affordable price point. Each piece has been carefully designed around the female form, as we want to accentuate the female body with our designs. Currently most our collections consist of woman’s dresses, and matching top and skirt sets. Being based in Dubai, we are also able to offer local orders on demand. We offer free same day delivery in Dubai, if you order by 5pm. Free next day delivery within the UAE when you order by 1pm, and we also offer free express worldwide delivery with DHL.
    What is the best piece of advice you have ever received?
    The most valuable advice I’ve received is that if you truly want something, you can achieve it—but you have to be willing to put in the hard work and remain committed. Success does not come easily, but with dedication and perseverance, anything is possible.
    And what is the worst?
    I try to disregard negative feedback, as I tend to take criticism personally, especially when itpertains to the business. I recognize that this is something I need to manage better, ensuringthat I do not allow such negativity to impact my mindset or decisions.

    What’s the biggest challenge you have had to overcome?
    There has definitely been a lot of challenges with having the business, but one challenge that is particularly hard to navigate and manage is the cash flow. Creating collections is expensive, with costs for fabric, sampling, production. It can be difficult to balance revenue projections with expenses, especially when you’re working on future collections. Managing that cash flow and ensuring financial stability month-to-month is definitely a challenge, but it’s something I’ve had to continuously learn and adapt to.
    What’s lies ahead for the brand?
    We have some exciting plans ahead for the brand. This month, we’re launching our evening collection, which we’re really looking forward to. For the new year, we aim to see By ALL’E stocked in more retail stores, both in the UAE and internationally, expanding our customer base globally. One of our long-term goals is to have our own showroom or retail space in Dubai. Overall, I’m excited to see the brand continue evolving and growing. Additionally, I do plan to release collections more frequently and broaden our size range to include petite and curve options, ensuring that we can cater to all women.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @byalleofficial More

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    9 luxurious boutique hotels to unwind at in the UAE

    Life

    by Sarah Joseph
    21 seconds ago

    What is on offer once you arrive are some of the most remarkable boutique hotels in the world.
    These intimate hideaways are designed for a more relaxing experience with your friends and families, while getting the best of both worlds through art and culture.
    From quirky restaurants to murals created by local artists, each element is carefully sought-after and designed to perfection for a wholesome experience. Be it loft-style settings or a traditional Bedouin style aesthetic, each theme is carefully considered for a memorable journey.
    With a boutique hotel room to check into, you will not only enjoy all of the luxury this part of the UAE has to offer. But also be able to enjoy some quirky room features, design aesthetics, and one-off hotel room layouts. Always check the full-service description of each boutique hotel. So you know more than just the rating of the property but also whether it provides parking services. It is ideal if you are driving from the airport or arriving by road from across the desert. Note, too, that some of the best hotels in the UAE provide special offers to international guests. Therefore, despite the luxury on offer, you can expect some great prices.
    Overall, the options are vast and varied. We’ve eliminated the guesswork and rounded up our favourite Dubai hotels for all travel preferences. Here is our tried-and-tested pick of the best hotels in emirate.
    If you’re looking for a midweek escape or weekend retreat at any of these authentic stays.

    Anantara Santorini Abu Dhabi Retreat

    By bringing a slice of Greece to the UAE, this intimate adult-only property offers 22 guest rooms in utmost tranquility. Inspired by the eponymous Greek island, it features captivating views of the Gulf stretch from each spacious room, suite, and sun-soaked terrace, inviting guests to become immersed in the splendid azure waters of the infinity pool and sea. The accommodation boasts soft furnishings in neutral colours in a soothing style which is reflected throughout the public areas of the resort. Inside the property, a serene infinity pool and lavish facilities offer perfect distractions, in addition to pampering therapies at Anantara Spa. Opening offer rates for buy now, stay now at Anantara Santorini Abu Dhabi Retreat start from Dhs2,699 including breakfast for two people.
    For more information visit here.
    Al Seef Heritage Hotel

    Located on the banks of Dubai Creek, Al Seef Hotel by Jumeirah is a throwback to the UAE’s traditional architecture. The 200-room hotel is spread across 22 separate Arabian Bayt (homes), with a common courtyard. Based on the pictures, it’s going to feel like stepping back in time. The rooms feature Middle Eastern woven fabrics, wooden beams, lamps, rustic ceilings with fans, antique light switches and replica old-fashioned radios and carpets. Bookings for Al Seef Hotel will open at the end of this month, with an opening offer price of Dhs250 per room per night. A bargain, if you ask us.
    Bab Al Shams Desert Resort

    The lavish property Bab Al Shams has reopened its doorslast year. Captivating destination experiences and vibrant entertainment will be the beating heart of the reborn resort, spreading intangible energy to every stay and imprinting everlasting memories. From archery to camel riding, visitors can try a host of enticing activities during this rejuvenating weekend. This luxurious desert resort includes a host of unforgettable experiences that celebrate the enthralling landscape surrounding this property. Starting from Dhs1,300 guests can enjoy a sophisticated journey in the desert with contemporary rooms and suites designed with Arabian flair and detail.
    Mysk Al Faya Retreat

    Explore the true beauty of the Mleiha region at this sophisticated gem. Experience Middle Eastern luxury with amenities such as the herbal room, the salt pool, the tropical shower walk and the hands-free spa that makes the desert camping experience in the UAE unique. Away from the city, this desert retreat is the place to be.
    The Muse

    With the plethora of boutique hotels in Dubai, The Muse is the latest one to be added to the list. Situated in Jumeirah Garden City, this avant-garde destination promises an immersive experience that transcends the ordinary. Guests can Indulge in the epitome of comfort with meticulously curated rooms and suites that redefine aesthetics The state-of-the-art fitness center and wellness facilities are designed to rejuvenate the body and mind. Whether it’s a workout session at the gym with a view or an energizing padel tennis sport, The Muse ensures a holistic approach to guest well-being. Overall, this property provides a wide range of contemporary living with unmatched uniqueness and conceptualisations, from stylish and spacious apartments to top-class facilities. Prices for a one-night stay start from Dhs459.
    For more information visit here.
    XVA Art Hotel

    This one-of-a-kind property is located in the heart of the Al Fahidi Historical Neighborhood, the oldest community in Dubai. Unique for its Persian architectural heritage, this getaway is an art-oriented salon, created as a forum for artists and art lovers looking for a more natural, peaceful setting amidst the bustling city. Prices for a one-night stay start from Dhs450 and ensure guests can stay relaxed as they experience this short-haul escape.
    For more information visit here. 
    Chedi Al Bait, Sharjah

    To embark on a traditional Emirati cultural journey, guests can book a getaway at this ultimate summer retreat. It gives guests an opportunity to experience a distinct cultural setting.
    For more information visit here. 
    Hotel Indigo
    Hotel Indigo Dubai Downtown was one the first of its kind offering a truly one-of-a-kind experience with its design-led detailing features. The venue features impeccable views of Dubai’s skyline offering guests the opportunity to overlook the up-and-coming Dubai Creek as they also embrace local creative partnerships through eclectic elements which have a dash of culture imbued in it as the popular destination continues to attract a diverse crowd ranging from Gen Z travellers to millennials. Guests wanting to de-stress or relax can visit the wellness deck where they can work up a sweat in the gym, find headspace in the yoga studio or lap-it-out in the 25-metre infinity pool. The rates start from Dhs349 per room per night including breakfast.
    Al Maha, a Luxury Collection Desert Resort & Spa

    Inspired by the Bedouin setup from back in the day, amidst the dunes lies one of Dubai’s most romantic hotels with its sumptuous tents complete with their own private pools, handcrafted furnishing and its very own butler service. With all the privacy you need, this luxurious getaway is definitely a romantic staycation for all. Prices start at Dhs5,492 per night along with 2 desert activities.
    For more information visit here. 
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature image: Instagram @ More

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    9 boutique hotels to unwind at in the UAE

    Life

    by Sarah Joseph
    1 min ago

    What is on offer once you arrive are some of the most remarkable boutique hotels in the world.
    These intimate hideaways are designed for a more relaxing experience with your friends and families, while getting the best of both worlds through art and culture.
    From quirky restaurants to murals created by local artists, each element is carefully sought-after and designed to perfection for a wholesome experience. Be it loft-style settings or a traditional Bedouin style aesthetic, each theme is carefully considered for a memorable journey.
    With a boutique hotel room to check into, you will not only enjoy all of the luxury this part of the UAE has to offer. But also be able to enjoy some quirky room features, design aesthetics, and one-off hotel room layouts. Always check the full-service description of each boutique hotel. So you know more than just the rating of the property but also whether it provides parking services. It is ideal if you are driving from the airport or arriving by road from across the desert. Note, too, that some of the best hotels in the UAE provide special offers to international guests. Therefore, despite the luxury on offer, you can expect some great prices.
    Overall, the options are vast and varied. We’ve eliminated the guesswork and rounded up our favourite Dubai hotels for all travel preferences. Here is our tried-and-tested pick of the best hotels in emirate.
    If you’re looking for a midweek escape or weekend retreat at any of these authentic stays.

    Anantara Santorini Abu Dhabi Retreat

    By bringing a slice of Greece to the UAE, this intimate adult-only property offers 22 guest rooms in utmost tranquility. Inspired by the eponymous Greek island, it features captivating views of the Gulf stretch from each spacious room, suite, and sun-soaked terrace, inviting guests to become immersed in the splendid azure waters of the infinity pool and sea. The accommodation boasts soft furnishings in neutral colours in a soothing style which is reflected throughout the public areas of the resort. Inside the property, a serene infinity pool and lavish facilities offer perfect distractions, in addition to pampering therapies at Anantara Spa. Opening offer rates for buy now, stay now at Anantara Santorini Abu Dhabi Retreat start from Dhs2,699 including breakfast for two people.
    For more information visit here.
    Al Seef Heritage Hotel

    Located on the banks of Dubai Creek, Al Seef Hotel by Jumeirah is a throwback to the UAE’s traditional architecture. The 200-room hotel is spread across 22 separate Arabian Bayt (homes), with a common courtyard. Based on the pictures, it’s going to feel like stepping back in time. The rooms feature Middle Eastern woven fabrics, wooden beams, lamps, rustic ceilings with fans, antique light switches and replica old-fashioned radios and carpets. Bookings for Al Seef Hotel will open at the end of this month, with an opening offer price of Dhs250 per room per night. A bargain, if you ask us.
    Bab Al Shams Desert Resort

    The lavish property Bab Al Shams has reopened its doorslast year. Captivating destination experiences and vibrant entertainment will be the beating heart of the reborn resort, spreading intangible energy to every stay and imprinting everlasting memories. From archery to camel riding, visitors can try a host of enticing activities during this rejuvenating weekend. This luxurious desert resort includes a host of unforgettable experiences that celebrate the enthralling landscape surrounding this property. Starting from Dhs1,300 guests can enjoy a sophisticated journey in the desert with contemporary rooms and suites designed with Arabian flair and detail.
    Mysk Al Faya Retreat

    Explore the true beauty of the Mleiha region at this sophisticated gem. Experience Middle Eastern luxury with amenities such as the herbal room, the salt pool, the tropical shower walk and the hands-free spa that makes the desert camping experience in the UAE unique. Away from the city, this desert retreat is the place to be.
    The Muse

    With the plethora of boutique hotels in Dubai, The Muse is the latest one to be added to the list. Situated in Jumeirah Garden City, this avant-garde destination promises an immersive experience that transcends the ordinary. Guests can Indulge in the epitome of comfort with meticulously curated rooms and suites that redefine aesthetics The state-of-the-art fitness center and wellness facilities are designed to rejuvenate the body and mind. Whether it’s a workout session at the gym with a view or an energizing padel tennis sport, The Muse ensures a holistic approach to guest well-being. Overall, this property provides a wide range of contemporary living with unmatched uniqueness and conceptualisations, from stylish and spacious apartments to top-class facilities. Prices for a one-night stay start from Dhs459.
    For more information visit here.
    XVA Art Hotel

    This one-of-a-kind property is located in the heart of the Al Fahidi Historical Neighborhood, the oldest community in Dubai. Unique for its Persian architectural heritage, this getaway is an art-oriented salon, created as a forum for artists and art lovers looking for a more natural, peaceful setting amidst the bustling city. Prices for a one-night stay start from Dhs450 and ensure guests can stay relaxed as they experience this short-haul escape.
    For more information visit here. 
    Chedi Al Bait, Sharjah

    To embark on a traditional Emirati cultural journey, guests can book a getaway at this ultimate summer retreat. It gives guests an opportunity to experience a distinct cultural setting.
    For more information visit here. 
    Hotel Indigo
    Hotel Indigo Dubai Downtown was one the first of its kind offering a truly one-of-a-kind experience with its design-led detailing features. The venue features impeccable views of Dubai’s skyline offering guests the opportunity to overlook the up-and-coming Dubai Creek as they also embrace local creative partnerships through eclectic elements which have a dash of culture imbued in it as the popular destination continues to attract a diverse crowd ranging from Gen Z travellers to millennials. Guests wanting to de-stress or relax can visit the wellness deck where they can work up a sweat in the gym, find headspace in the yoga studio or lap-it-out in the 25-metre infinity pool. The rates start from Dhs349 per room per night including breakfast.
    Al Maha, a Luxury Collection Desert Resort & Spa

    Inspired by the Bedouin setup from back in the day, amidst the dunes lies one of Dubai’s most romantic hotels with its sumptuous tents complete with their own private pools, handcrafted furnishing and its very own butler service. With all the privacy you need, this luxurious getaway is definitely a romantic staycation for all. Prices start at Dhs5,492 per night along with 2 desert activities.
    For more information visit here. 
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature image: Instagram @ More

  • in

    9 relaxing boutique hotels to unwind at in the UAE

    Life

    by Sarah Joseph
    20 mins ago

    VIEW GALLERY/ 9 IMAGES
    What is on offer once you arrive are some of the most remarkable boutique hotels in the world.
    These intimate hideaways are designed for a more relaxing experience with your friends and families, while getting the best of both worlds through art and culture.
    From quirky restaurants to murals created by local artists, each element is carefully sought-after and designed to perfection for a wholesome experience. Be it loft-style settings or a traditional Bedouin style aesthetic, each theme is carefully considered for a memorable journey.
    With a boutique hotel room to check into, you will not only enjoy all of the luxury this part of the UAE has to offer. But also be able to enjoy some quirky room features, design aesthetics, and one-off hotel room layouts. Always check the full-service description of each boutique hotel. So you know more than just the rating of the property but also whether it provides parking services. It is ideal if you are driving from the airport or arriving by road from across the desert. Note, too, that some of the best hotels in the UAE provide special offers to international guests. Therefore, despite the luxury on offer, you can expect some great prices.
    Overall, the options are vast and varied. We’ve eliminated the guesswork and rounded up our favourite Dubai hotels for all travel preferences. Here is our tried-and-tested pick of the best hotels in emirate.
    If you’re looking for a midweek escape or weekend retreat at any of these authentic stays, swipe throught. Emirates Woman has curated a guide of the best boutique hotels that emulate a new side of Dubai.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature image: Instagram @Zozoewitherspoon More

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    9 relaxing boutique hotels in the UAE to unwind at

    Life

    by Sarah Joseph
    19 mins ago

    VIEW GALLERY/ 9 IMAGES
    What is on offer once you arrive are some of the most remarkable boutique hotels in the world.
    These intimate hideaways are designed for a more relaxing experience with your friends and families, while getting the best of both worlds through art and culture.
    From quirky restaurants to murals created by local artists, each element is carefully sought-after and designed to perfection for a wholesome experience. Be it loft-style settings or a traditional Bedouin style aesthetic, each theme is carefully considered for a memorable journey.
    With a boutique hotel room to check into, you will not only enjoy all of the luxury this part of the UAE has to offer. But also be able to enjoy some quirky room features, design aesthetics, and one-off hotel room layouts. Always check the full-service description of each boutique hotel. So you know more than just the rating of the property but also whether it provides parking services. It is ideal if you are driving from the airport or arriving by road from across the desert. Note, too, that some of the best hotels in the UAE provide special offers to international guests. Therefore, despite the luxury on offer, you can expect some great prices.
    Overall, the options are vast and varied. We’ve eliminated the guesswork and rounded up our favourite Dubai hotels for all travel preferences. Here is our tried-and-tested pick of the best hotels in emirate.
    If you’re looking for a midweek escape or weekend retreat at any of these authentic stays, swipe throught. Emirates Woman has curated a guide of the best boutique hotels that emulate a new side of Dubai.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature image: Instagram @Zozoewitherspoon More

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    9 minimal boutique hotels in the UAE to unwind at

    Life

    by Sarah Joseph
    2 hours ago

    VIEW GALLERY/ 9 IMAGES
    What is on offer once you arrive are some of the most remarkable boutique hotels in the world.
    These intimate hideaways are designed for a more relaxing experience with your friends and families, while getting the best of both worlds through art and culture.
    From quirky restaurants to murals created by local artists, each element is carefully sought-after and designed to perfection for a wholesome experience. Be it loft-style settings or a traditional Bedouin style aesthetic, each theme is carefully considered for a memorable journey.
    With a boutique hotel room to check into, you will not only enjoy all of the luxury this part of the UAE has to offer. But also be able to enjoy some quirky room features, design aesthetics, and one-off hotel room layouts. Always check the full-service description of each boutique hotel. So you know more than just the rating of the property but also whether it provides parking services. It is ideal if you are driving from the airport or arriving by road from across the desert. Note, too, that some of the best hotels in the UAE provide special offers to international guests. Therefore, despite the luxury on offer, you can expect some great prices.
    Overall, the options are vast and varied. We’ve eliminated the guesswork and rounded up our favourite Dubai hotels for all travel preferences. Here is our tried-and-tested pick of the best hotels in emirate.
    If you’re looking for a midweek escape or weekend retreat at any of these authentic stays, swipe throught. Emirates Woman has curated a guide of the best boutique hotels that emulate a new side of Dubai.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature image: Instagram @babalshams @anantarasantorini More

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    12 homegrown UAE-based cafés to visit

    Life

    by Sarah Joseph
    1 hour ago

    Dubai is never short of homegrown local eateries, that come with rich history and a story. When it comes to homegrown the UAE is always proud to create concepts that scale and eventually open up in other parts of the world.
    From the best brews to traditional delectable delights, these local cafés have grown immensely over the years amongst both tourists and residents.
    Whether you’re looking for a quaint space to unwind or to simply catch-up with your friends, we’ve got you covered. We know that each cafe’s kitchens and cooking styles is built around four key pillars of authenticity, diversity, accessibility and value.
    Overall, homegrown cafés offer a unique charm and personal touch that often sets them apart from larger, chain establishments. These homegrown cafes typically emphasise quality, community, and local culture.
    With an emphasis on high-quality coffee and food, often with specialty coffee roasts and artisanal baked goods. They ensure a key focus always lies on fine attention-to-detail, to reflect the owner’s personality or local culture.
    By regularly host community events, such as open mic nights, art shows, and book clubs, they enhance the community’s wellbeing and continually grow it with more interactive evenings.
    So, if you’re looking for spots to unwind at, why not visit these local cafés that have made a mark for themselves in the F&B space.

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @parkacoffee More

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    9 unique boutique hotels in the UAE to unwind at

    Life

    by Sarah Joseph
    3 hours ago

    VIEW GALLERY/ 9 IMAGES
    These intimate hideaways are designed for a more relaxing experience with your friends and families, while getting the best of both worlds through art and culture.
    From quirky restaurants to murals created by local artists, each element is carefully sought-after and designed to perfection for a wholesome experience. Be it loft-style settings or a traditional Bedouin style aesthetic, each theme is carefully considered for a memorable journey.
    So, if you’re looking for a midweek escape or weekend retreat at any of these authentic stays, Emirates Woman has curated a guide of the best boutique hotels that emulate a new side of Dubai.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature image: Instagram @babalshams @anantarasantorini More