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    8 special ways to celebrate Emirati Women’s Day in Dubai

    Lifestyle

    by Sarah Joseph
    4 mins ago

    This year will mark the seventh annual Emirati Women’s Day.
    First launched in 2015 by Her Highness Sheikha Fatima bint Mubarak Al Ketbi, the wife of the late Sheikh Zayed and Mother of the Nation, the day falls annually on August 28 where the incredible women of the nation are celebrated for their vast achievements.
    If you’re ready to celebrate the occasion in style, Dubai has a host of fabulous offers ranging from breakfasts to spa treatments.
    So whether you wish to treat yourself or enjoy a special outing with the women in your life, we’ve created a guide to all the must-try experiences this Emirati Women’s Day.
    Pamper yourself

    If you’re looking to unwind, there’s nothing like a rejuvenating spa day. With a host of relaxing treatments to target the mind, body and soul, Iridium Spa at The St. Regis Dubai, The Palm has a spectacular offer with 25 per cent off across all treatments on August 27 and August 28, 2022, from 10am to 10pm. Each sensory experience incorporated a plethora of wellness brands such as AMRA Skincare and Sothys. Women have the option to choose from a range of calming treatments such as a full body cleansing along with access to the facilities such as a sauna, steam room and more.
    To book visit mariott.com. 
    Indulgent afternoon tea

    Enjoy a relaxed afternoon with your loved ones as you try a selection of Emirati-inspired bites accompanied by authentic tea blends from the luxe tea brand, Newby. With a mix of traditional and contemporary teas, this is the ultimate location to celebrate Emirati Women’s Day. The afternoon tea stand is priced at Dhs225, perfect for two people and the offer is valid from August 20 to August 28 2022, 2pm to 5pm at the Emperor Lounge.
    To book visit tajhotels.com. 
    A special bouquet

    To celebrate this inspiring day, one of the UAE’s leading florists has curated an array of luxurious bouquets to send your loved ones as a token of appreciation. Designed by master experts, each arrangement consists of a soothing colour palette and can be complemented with a special box of chocolates as per your choice. The arrangements start at Dhs250 and are all named after beautiful words to compliment the woman in your life.
    To view the full collection visit 800flower.ae
    Breakfast of champions

    For a sumptuous breakfast with your loved ones, this hidden gem in La Mer with spectacular sea views is offering a delightful breakfast priced at Dhs99 per person. The menu includes a selection of delectable dishes including french toast, homemade bread, jams, a free-flowing selection of hot and cold beverages including teas, coffees, fresh juices, water and more. The offer takes place on August 27 and August 28, 2022, from 7am to 11am at Hyatt Centric Jumeirah to celebrate this special occasion.
    For more information visit eunoiabycarine.ae
    Health is wealth

    To kickstart the day on a healthy note, this integrated wellness space provides an array of physical therapies to treat pain and allow women to strengthen their overall bodies. This luxe space is offering women a complimentary Pilates class on Emirati Women’s Day, August 28, 2022 in Alserkal Avenue.
    To book a session visit jointspace.ae
    An all-inclusive stay

    For a hassle-free staycation, Dubai Creek Golf Residences is offering a contemporary four-bedroom holiday villa with an all-inclusive package. It includes a one-night say, a private in-villa 30-minute body spa treatment, group yoga class, a manicure and pedicure session, a three-course Thai Kitchen dinner by a private chef, either a floating breakfast or a floating sundowner basked with special mocktails for four guests. Priced at Dhs13,500, the stay is valid until August 30, 2022.
    To make a booking visit dubaicreekresort.com
    UAE-inspired dessert
    To celebrate this special day, the professional cake artist, Beth Laurent has created a stunning five-layered honey and buttermilk UAE-inspired sponge cake adorned in white and gold with an empowering story of Emirati women. Designed with a tasteful gold detailing and a bloom of white petals, this cake takes inspiration from the shimmering city of Dubai. Priced at Dhs560, pre-orders for the cake are accepted from August 18 and will be available from August 26 to August 28, 2022.
    To order now visit cakeboutiquedifc.com
    Treasures of Arabia
    To mark Emirati Women’s Day celebration, Raffles Dubai is offering a special afternoon high tea with delicious Arabian blends such as oud delight, Khus garden green tea and royal kahwa from Newby Teas. Guests also stand a chance to win a special hamper from Newby Teas, celebrating the works of Vincent Van Gogh. The special afternoon tea starts at Dhs160 with free-flowing tea and coffee and takes place from 2pm to 7pm during the entire month of August near Wafi mall.
    To book visit raffles.com
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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    When is the next long weekend in the UAE?

    Lifestyle

    by Team Emirates Woman
    2 hours ago

    While many have escaped the UAE’s scorching heat this summer, it’s likely extended breaks will be coming to an end soon and many will be returning to work.
    However, that hasn’t stopped us from thinking about the next holiday.
    The UAE recently marked Islamic New Year on 1st of Muharram 1444, which corresponded to Saturday, July 30, 2022 in the Gregorian calendar. For those who work a normal Monday to Friday week, it was business as usual.
    So, when is the next long weekend? There are two public holidays still set to take place in the UAE in 2022, but it doesn’t necessarily mean it will be a long weekend for many.
    The Prophet’s Birthday
    The Prophet Mohammed’s birthday will fall on the 12 of the Hijri month of Rabi Al Awwal, which is predicted to be around October 8, 2022, which is a Saturday. Given the public holiday was marked on a Saturday for Islamic New Year, it may be the same for Prophet Mohammed’s birthday.
    Commemoration Day and National Day
    To close out 2022, those in the UAE will have an extended long weekend to look forward to with Commemoration Day, December 1, and National Day, December 2. It’s likely to be a five-day or four-day weekend.
    As always, the final and official dates and public holiday eligibility for public sector employees and private sector employees are determined by UAE authorities.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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    The real story behind the Middle East’s first domestic violence crisis platform

    Shamsaha is a groundbreaking platform in the Middle East – the first of its kind helping victims of domestic and sexual violence in the region.
    First launched in 2016 in Bahrain, the platform has now unveiled its 24/7 crisis support mobile app, making its crisis advocacy services available to women across the Middle East for the first time.
    From its inception, Shamsaha has aimed to focus on women’s empowerment and protection programs, offering support services in both English and Arabic. However, for the platform’s founder, Mary-Justine Todd, getting Shamsaha off the ground was no easy feat.
    “In the beginning, everyone said to me ‘it will never happen’, or ‘you’ll never get a permit’,” she tells Emirates Woman. “There were a lot of naysayers.”
    There was also a lot of red tape to jump through and Todd even admits she didn’t realise “how hard it would be”. However, when you’re breaking boundaries to become “the first”, naturally there will be hurdles to jump through.
    With perserverance the platform launched six years ago and since then the only way has been up. Not only has Shamsaha now launched its mobile app, the organisation has a long-term partnership with globally renowned beauty conglomerate L’Oreal.
    To learn more about the story behind the platform and its recent app launch, Emirates Woman sat down with Todd to discuss the ins and outs of Shamsaha.
    What inspired you to launch a 24/7 crisis support mobile application?
    When someone is going through what may be one of the worst times in their life, the only thing that can make it better is to know that they are not alone and I know how important that is. I wanted to do what I could, to ensure that women never had to face violence or abuse and suffer with it alone.
    Shamsaha is the first and only domestic violence crisis response programme in the Middle East, how was this a challenge and how did you overcome this?
    In the beginning, everyone said to me “it will never happen”, or “you’ll never get a permit”. There were a lot of naysayers. However, for me at the time, naivety was bliss. I didn’t realize how hard it would be, or how many hurdles we would have to surmount. But this was a good thing, because each time we face a problem, albeit about registration, or funding, or support, I just kept thinking that we would solve it. And so eventually we solved all the major problems and here we are.

    The application provides 24/7 assistance. Was this the motive from the outset?
    Violence and abuse do not keep to a schedule. Nor is it isolated to any one group or class of people. Violence against women cuts across all socioeconomic strata and affects women equally all over the world. Therefore, when a woman finds a window and is able to make the courageous choice to reach out for help, we must be reachable and that may be at 2 am or on Saturday morning. That is our duty so, we are there.
    What protocol do you follow for onboarding your volunteering advocates?
    Shamsaha’s Crisis Advocacy training is approved by the American National Advocacy Credentialling Programme (NACP) which is the women’s crisis regulatory support body in the USA. All of our volunteer advocates must complete a comprehensive NACP-approved 40-hour training programme before they get their crisis advocacy certification, after which they are eligible to serve as women’s crisis advocates. The training includes topics such as domestic and sexual violence in depth; subconscious bias, using trauma-informed practices, women in the media; and more. We ensure that every volunteer is highly trained and ready to support women during their time of need.

    With over 15 years of experience in the industry to accomplish women’s empowerment and equality, how have you incorporated this into the application?
    Everything that we do at Shamsaha, including all of our support programmes for women is done in the spirit of intersectional feminism. Though the definition of feminism is debated, in general, it means to believe that the subordination of women is undesirable and that changing that is desirable. To do so with an intersectional spirit means to continuously think of, ask, and incorporate the needs of all women into the programming, rather than assuming that any one woman’s experience (such as mine – coming from an upper-middle-class white American community) is not considered the essential experience, to ensure inclusivity of all voices. Not until all women are empowered be it rich or poor, can any woman be truly empowered.
    Could you elaborate on the main features that set this application apart?
    Shamsaha is the first and only full-scale women’s crisis response programME in the Middle East, making our app the only one of its kind as well. With the new Shamsaha, mobile phone application women from all over the Middle East and North African region will be able to reach out and receive 24/7 support in English or Arabic from a specially trained volunteer. Using a survivor-centred approach, we provide emotional and informational support for victims of domestic abuse, along with an easily accessible list of community resources.
    Did you notice a stark increase in the number of domestic violence cases during the COVID-19 lockdown?
    Globally, there was an average increase of 45 per cent in the incidence of violence against women. Looking at a three-month average before and after the onset of the initial lockdowns in Bahrain, in March 2020, Shamsaha had a 41 per cent increase in cases reporting abuse. So the levels we faced were similar to that of the rest of the world. But the fact remains that when there is a global crisis, such as an economic crisis, or natural or man-made disasters, women often suffer first and suffer the most.
    What’s your advice for women to help each other and reach their best selves?
    Don’t judge anyone. Don’t give advice to anyone. Just be kind and be there for each other. An affirmation that I use every day and try to live by is as follows: I am whole, perfect, strong, powerful, loving, harmonious and happy. Concentrate and think deeply about what each word means for you and in your life to access your most inspired self and live in a state of flow.
    The L’Oréal Fund for Women was born to empower women at risk and reach women worldwide. How does it feel to be supported by an entity that imbibes the same values?
    I am absolutely honoured to be partners with L’Oreal. They are an amazing corporation with an incredible team of women. Alexandra Palt the president of the L’Oreal Fund for Women is one of the smartest, most progressive, thoughtful and intelligent women I know.
    Are there any innovative features that you wish to incorporate in the future?
    The next phase of development for the app will be substantial. We intend to actually redevelop the entire app and break it into two separate apps. You can think of it like the Uber driver app which will be our volunteers and the Uber user app which will be the victims of abuse and the general public. This will allow us to incorporate an even more robust communication system that includes additional features for countries all over the world such as transportation and food delivery. We are currently fundraising for this next phase and hope to begin development in early 2023.
    To find out more information visit shamsaha.org
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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    How Mysk Al Badayer’s luxe Sharjah retreat takes you back in time

    Lifestyle

    by Sarah Joseph
    1 hour ago

    Situated amidst the heart of Sharjah, Mysk Al Badayer is a traditional resort that projects the Emirati lifestyle with a modern touch.
    From sunsets over the endless dunes to a plethora of handcrafted dining options, this resort is backed by an authentic cultural experience for guests to have a complete 360-degree experience.
    Whether you’re looking for a refined family escape or a romantic getaway, this property will ensure guests go back in time as each element of the retreat has an ancient story to tell.
    To understand more about this sophisticated property, Emirates Woman sat down with Shafik Alaaeddine, the Area General Manager of Mysk Hotels.
    The general design of the room is reminiscent of caravanserais. What inspired this concept?
    The entire retreat was built on the concept of a caravanserai – an oasis nestled in the dunes, a meeting point for travellers to discover heritage, culture and adventure. Our interiors are an expression of traditional architecture, not cliché, yet maintaining elements of the Arabian culture. You can choose between staying in a traditional tent with a private pool or in a heritage room, depending on the journey you would like to foster.

    The property is an ode to the Emirati lifestyle. How did you manage to incorporate this throughout the retreat?
    Close your eyes and imagine a caravanserai coming from a long way along the Silk Road. That would be the perfect example of what the Mysk Al Badayer Retreat presents. A picturesque desert stop set against the sweeping dunes of central Sharjah. Live in a traditional Arabian castle from the age of times decorated with the comfort of modernity. Rooms are all adorned with Arabian culture and ornaments, leaving you with 1001 memories to reminisce about. The outdoor pool resembles an oasis, where the dwellers of the desert can relax and enjoy the sun.
    Mysk Al Badayer offers a traditional culinary experience, can you tell us more about how this has been carefully curated?
    Mysk Al Badayer Retreat will offer a traditional culinary experience for in-house guests as well as non-residents. Al Madam Restaurant is characterised by a contemporary design and interpretation of a modern-day eatery with elements of local charm. Al Madam offers a buffet breakfast, either buffet or set menu for lunch and dinner, and an à la carte menu covering international and regional fare. We also have a separate area upstairs, perfect for group seating with tailored menus as per choice, mainly for leisure or MICE groups.
    What main aspects constantly draw customers back to the property?
    The personal touch. We are a boutique retreat, where every individual guest is personally taken care by our trained staff. Due to the small size of our inventory, we are able to focus on personalised services and guest experiences. Each tent is also equipped with a Morafik that takes care of the guest’s needs 24/7 and it adds up to the overall oasis experience. The professionalism of the staff, their care and attention to detail, and the diversified and handcrafted Mysk Guest experiences are what usually attract customers to come back over and over to the property.
    The property offers a host of adrenaline-fuelled activities. Could you tell us more?
    Mysk Al Badayer retreat is created as a melting point for heritage, culture and adventure. It offers a lot for adventurers. Spend the day lounging as you enjoy the sun on your skin or go on an adrenaline-fueled adventure exploring the desert’s gems with desert safaris, quad biking, sand boarding, dune bashing, stargazing and falconry displays. Take a stroll along the golden glistening sand as it mystically sets on your vibrant energy with every footprint engraved along its path or go for a hiking trail through the mystique fossil rocks of Al Faya. Mysk Al Badayer has all the possibilities to encounter a raw desert at its fullest forms.

    From stargazing to Archery, guests have more than enough to do on the property. What are some of the upcoming activities in the next few months?
    We are enhancing the movie under the stars experience while adding more exposure to the zorb ball activity in the retreat and expanding on more Arabian journeys to allow our guests to be fully immersed in the desert experience. We are focusing on more desert F&B experiences as well such as afternoon tea by the dunes, romantic dinner surrounded by the dunes, outdoor pool special menu crafted for a day of fun.
    How is Sharjah developing as a hub for tourism?
    Sharjah has a unique place in the tourism landscape of the UAE. Sharjah got a great story to talk about heritage, arts, culture and nature. With the recent tourism infrastructure development rolled out under the vision of HH Sheikh Sultan bin Muhammad Al Qasimi, Sharjah has attained many milestones in the tourism receipts to the emirates. Under the management of Shurooq and similar government-supported organization, many touristic destinations have been opened to the public, to experience the diversity of art, culture, heritage and nature that Sharjah has to offer. Sharjah Collection by Mysk, needless to say, has placed Sharjah on the luxury travel map with its unique experiential retreats and offerings
    How has the hospitality industry evolved since COVID-19?
    Hospitality has seen a significant change in its approach, both from the providers and the guests. Hotels have embraced new technologies in guest experiences like digital menus, touchless entries and customer engagement and have seen the power of Data and AI in terms of CRM, distribution systems and revenue management. From a consumer point of view, guests shifted their primary preferences to safety, privacy and exclusivity. The guests were ready to pay a premium for these factors and were cautious about the safety and hygiene features each hotel has to offer. Our retreats have performed exceptionally well during this time as our offering is matching the privacy, serenity, and far from the madding crowd attributes requested by the guests.
    You have guests from around the globe. How do you ensure a unique experience for each guest?
    The retreats are designed around guest experiences and a tailored customer journey. From the time a guest gets inspired and books our retreats, a well-defined customer journey has been curated for every single guest based on their choices and preferences. We use the power of technologies in gathering these data, and also through our trained Morafiks, who accompany the guests on this journey. We enrich their stay with memorable experiences and those little surprises which ensure their repeat visits. All these are handcrafted guest experiences, knitted through our customer knowledge, and get evolved from guest-to-guest engagements.
    To make a booking visit myskhotels.com
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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    WhatsApp is rolling up some big updates – here’s everything you need to know

    Lifestyle

    by Sarah Joseph
    3 hours ago

    WhatsApp is rolling out more features and some of them are pretty major.
    As one of the popular messaging platforms around the globe, security concerns remain of prime importance and the app is continuously enhancing its features to further work on this.
    When the announcement was shared by Mark Zuckerberg, Meta CEO, he said, “We’ll keep building new ways to protect your messages and keep them as private and secure as face-to-face conversations.”
    With over two billion users globally, it’s important to be aware of the latest features introduced.
    Experience a swift group chat exit
    With the numerous group chats increasing over the years, users might want to clear their app of any unused groups. Previously, a notification would be seen for all members of the group, if any user left the chat.
    To reduce this attention, the latest feature allows for only the group admin to be aware of this, while the other members remain unaware of this.
    Limit your online status to some users
    There have been countless occasions when users would have liked to avoid individuals from seeing their online status. With the latest features, the platform allows users to block people on their chat from seeing that they’re online.
    Avoid screenshots for ‘view-once’ messages
    After introducing this long-awaited Snapchat-like feature in 2021, users were able to enjoy disappearing messages, allowing the application to advance its privacy settings with ease.
    Once a photo or video is opened, it automatically disappears from both the phones after being seen. However, receivers could previously take a screenshot of this. To further enhance security, receivers will not be able to take screenshots of photos or videos sent using the view-once feature and this will be implemented in the near future.
    For further details regarding the latest features visit here.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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    Major changes to rules in Saudi Arabia for influencers

    Lifestyle

    by Sarah Joseph
    3 hours ago

    With an increase in Saudi Arabia’s tourism, content creators in the country are bound to grow.
    As numerous profiles are finding ways to benefit through social media, a new licensing system has been put in place to oversee this industry.
    From October 2022, all Saudi and non-Saudi influencers generating any revenue through advertising on social media must apply for a formal permit from the General Authority for Audiovisual Media (GCAM) The cost of the license starts from SAR 15,000 (Dhs14,672) and is valid for a tenure of three years.
    Per the GCAM, all Saudi and non-Saudi content creators after obtaining the permit can work with as many private organisations as they like and promote their products and services on their platform as long as no laws or values of the Kingdom are violated, per Arab News,
    “The influencer license does not allow censorship or blocking,” said GCAM CEO Esra Assery. “It’s more of a permit to enable the maturity of the sector. We want to help individuals grow professionally so they can make a career out of it.”
    For any non-Saudi residents, permission will first be required from the Ministry of Investment to work in the country, before applying for the license. Additionally, specific advertising agencies must also represent these individuals before applying for the permit.
    For those who don’t follow protocols, fines of up to SAR 5 million (Dhs4.89 million) or a five-year prison sentence could be imposed on them as per the GCAM.
    For more information visit my.gov.sa
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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    Kylie Jenner and Stormi Webster’s cutest mother-daughter moments

    Lifestyle

    by Sarah Joseph
    3 hours ago

    VIEW GALLERY/ 9 IMAGES
    It’s safe to say Kylie Jenner and Stormi Webster are one of the coolest mother-daughter duos.
    From their matching outfits to lavish travels together, fans can’t get enough of their unbreakable bond.
    With that, Emirates Woman decided to dig into the archives to look back at some of the duo’s cutest mother-daughter moments.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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    How this female DJ duo is making waves in the UAE

    After joining hands in 2020, Jenn Getz & Alfie became Dubai’s only female DJ duo to spread their unmatched energy through music.
    The British artists are resident DJs at Soho Garden Al Meydan and Soho Garden the Palm and have been the opening acts for renowned DJs such as Fisher, Claptone and more.
    Known for their tech house and house tracks, the pair have undoubtedly created a loyal fanbase in the region and beyond.
    As they continue to break stereotypes in the industry, Emirates Woman sat down with Jenn Getz & Alfie to delve into their career.
    What was your favourite subject at school?
    Jenn: My favorite subject was dance. I’m a person with a lot of energy and I find it hard to sit still so dancing was a way to channel that. I trained in ballet for 15 years, although you would never guess now because all I do is two-step. Dance was pivotal for me, it taught me discipline, and about my body and music.
    Alfie: Dance and sport were my favorites. I was always extremely shy at school, however, found I could really express myself through dance. It was actually the first career I chose to pursue. I thrived in anything to do with rhythm and music.
    What was your first job?
    Jenn: I have had some hilarious jobs in my time. I have been a milk woman in Australia, worked in a gold mining town in the middle of Austraila, and fire danced in Cambodia.
    Alfie: I got my first job at 14, helping out my family cleaning business. I was genuinely terrible at it, but I have always worked and jumped through so many jobs whilst carving my way to making my passion of being a DJ into my career. While I started out DJing wherever I could in some less than desirable venues, working in these places helped me to make essential connections that helped me to get where I am today.
    What eventually brought you to Dubai?
    Jenn: Whilst I was living in Bali I learned to DJ at a boat party on a little island, Gili Trawangan. I was so inspired, so I kept practicing and got to the point where I knew it was what I wanted to do. I knew Dubai would be a place of opportunity for me as a DJ, so I left the barefoot Bali life, bought a pair of shoes and moved to Dubai.
    Alfie: I had been DJing solidly in the United Kingdom for a few years when a friend from Dubai reached out to me to ask if I would like to make the move and play a residency here. While it was daunting at first to move so far away, I knew it was an opportunity I couldn’t miss.
    What inspired you to enter the music space?
    Jenn: Since I have danced for as long as I can remember, I always knew how to count music from a young age, that was the connection. Music is second nature for me. Another inspiration was my friend from Indonesia, DJ – RD, he taught me initially how to DJ, and I learned so much from him. Through watching him I realized the ability to control a crowd of people and knew I wanted to try my own hand at it.
    Alfie: Being a dancer I was always attracted to music. I could feel the beats if that makes sense. Making the transition to DJing felt natural to me and it just really clicked that it’s my calling in life. Music production has naturally been the next step. Finding a duo partner was an added bonus, our two minds together are greater than one and that inspires us both to continue growing in the music industry.
    Talk us through what it’s like being ‘the first female DJ duo’ in the region.
    Jenn: There are so many female DJs in Dubai and music can be a ruthless industry, there’s a hugely competitive nature to the community. It was a breath of fresh air to meet Alfie, we immediately clicked, and started to practice together when DJing wasn’t allowed in public venues due to COVID restrictions. We discovered that we play the same style, and we had a laugh chatting and mixing. We decided to team up, knowing that collaboration would make us stronger, and empower each other and other women together.
    Alfie: It’s extremely exciting and humbling that we can make a statement as a female duo. We’re so empowered to represent women in a very male-dominated industry. We want to inspire as many girls as possible to have the confidence to take the leap and be recognised for their talents.
    What are the key elements of your role?
    Jenn: The job of a DJ is to take the crowd on a journey. Being the person in control of that journey and watching the crowd move, its magic.
    Alfie: As a DJ you are essentially creating someone’s night and their memories. You can take someone on a journey through your sets and even through your own tracks. It’s a very powerful skill to have and especially to do it as a duo, reading each other and using our chemistry to move others.
    Talk us through your daily routine.
    Jenn: My routine really depends on what time we were working until the night before as our career demands lots of late nights. My general routine consists of a lot of self-care, meditation, gym, dog walking, beach walks (when it’s not 50 degrees), trips to the mall as we need a never-ending amount of clothes, a lot of music preparation and education, continuous learning and searching for new music.
    Alfie: As Jenn said, it varies from day to day depending on what we have scheduled —however, there is always a good cup of tea in my daily routine. I start the day at the gym. Later on, whether it be a studio session together, content creation of set recordings, mixes, radio or prepping for sets, our days revolve around honing our craft. We have to make sure our music is up to date and find new tracks to show the crowd.
    What advice do you have for anyone looking to follow in the same footsteps?
    Jenn: Hustle and keep hustling some more, nothing is impossible.
    Alfie: Go for it. Nothing is impossible – my friend sent me a quote once that has always stuck with me: ‘What if I fall?’ ‘Oh, but my darling what if you fly?’ It’s a perfect summary to always go for it.
    What is the best piece of advice you ever received?
    Jenn: That energy flows where attention flows, and if you don’t ask the answer is always no.
    Alfie: Everything happens for a reason. Be that good or bad but always take it in your stride.
    And what is the worst?
    Jenn: I’ve probably been given lots of terrible advice, but I haven’t given it a second thought so I can’t remember.
    Alfie: I was once told I would never be a good or successful DJ and that I should try something else. To be honest this kick-started the fire in my belly to work even harder and become the artist I am today.

    What has been the biggest challenge you had to overcome?
    Jenn: Being females in this male-dominated industry is challenging, it should be about the music but sadly it isn’t always…
    Alfie: Having the recognition of talent and hard work. As females overcoming the image of us just being women and not talented is difficult. But also something we are happy to tackle.
    What are the future plans for your brand?
    Jenn: We have so many goals, we keep smashing them and setting bigger and better ones, we have come so far in this last year and we are so grateful and we can’t wait for the future! Releasing our first track, “Only 4 Things” on the renowned record label, Solotoko, in July was a massive goal of ours and the feedback has been amazing. We want to keep creating great music.
    Alfie: So much! We are releasing more music and ticking off future goals as we go. Taking the brand internationally with more gigs and tours is a dream.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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