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      How I got my job as… Creative Director of Zieda Clinic & Beauty Lounge

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      Life

      by Sarah Joseph
      45 seconds ago

      This week, we chat with Zieda Sharipova, the Creative Director/Partner at Zieda Clinic & Beauty Lounge.
      Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
      With a comprehensive list of services from aesthetic dermatology to IV therapies, clients can have an overall beauty experience with to feel confident , pampered and beautiful at Zieda Clinic and Beauty Lounge.
      Equipped with products such as Oribe, Margy’s, Balmain Hair and more, everyone entering can look and feel their best with every treatment.
      To delve into Sharipova’s story, Emirates Woman sat down with her to see how Zieda Clinic & Beauty Lounge began.
      What was your favourite subject at school?
      Art was my favorite subject. It allowed me to express myself creatively and gave me a foundation for appreciating beauty and aesthetics, which has stayed with me throughout my career.
      What was your first job?
      My first job was in the beauty industry, working as a hairstylist after studying at the Dolores Academy of Hairdressing. It was an exciting start, and it sparked my passion for transforming people’s confidence through beauty.

      What brought you to Dubai?
      Dubai is a city of opportunities, innovation, and growth. Its vibrant beauty and wellness industry aligned perfectly with my aspirations to create a clinic that offers advanced aesthetic treatments and a luxury experience.
      What inspired you to enter the space and your brand?
      I’ve always been passionate about enhancing natural beauty through modern techniques and solutions. My goal was to create a space where clients could trust they were receiving cutting-edge treatments performed by highly qualified professionals.
      Talk us through the concept?
      The concept behind Zieda’s Clinic is rooted in combining the most advanced technology with a personalized approach. From skincare and slimming treatments to dental care, we aim to provide holistic solutions that empower individuals to feel and look their best in a welcoming, luxurious environment.
      What are the key elements of your role?
      My role involves overseeing every aspect of the clinic’s operations—from ensuring the quality of our treatments and maintaining the latest technology to building strong relationships with clients and inspiring my team to deliver excellence.
      Talk us through your daily routine.
      A typical day starts with planning and team meetings to ensure we’re aligned on our goals. I spend time reviewing client feedback, consulting with our specialists, and monitoring the performance of the clinic. Staying connected to the creative side of the business, like marketing strategies and client engagement, is also a key part of my routine.
      What advice do you have for anyone looking to follow in the same footsteps?
      Focus on your passion and stay committed to your vision. The beauty and wellness industry is competitive, so investing in continuous learning and surrounding yourself with a strong team are crucial.

      Tell us more about the services?
      At Zieda’s Clinic, we offer advanced dermatology, dental, and slimming treatments using state-of-the-art machines like Morpheus8, Ultherapy, and Emsculpt Neo. We emphasize natural results and personalized care, ensuring every client feels confident and rejuvenated.
      What is the best piece of advice you have ever received?
      “Focus on quality over quantity.” This advice reminds me to prioritize delivering exceptional results rather than chasing numbers.
      And what is the worst?
      “Cut costs at all costs.” While efficiency is important, compromising on quality or expertise can hurt your reputation and long-term success.
      What’s the biggest challenge you have had to overcome?
      One of the biggest challenges was expanding our services while maintaining the high standards we are known for. Balancing innovation with consistent client satisfaction has required continuous effort and strategic investments.
      What’s lies ahead for the brand?
      The future is about growth and refinement. We aim to expand our services further, especially in the dental and dermatology departments, by acquiring advanced equipment like 3D scanners and dental lasers. Additionally, we’re focused on building stronger community engagement and further cementing our reputation as a leader in the beauty and wellness space in Dubai.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied More

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      Sheikh Hamdan launches new Etihad Rail link: Abu Dhabi to Dubai in 30 minutes

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      Life

      by Ruman Baig
      30 mins ago

      In an important announcement on January 23, 2025, HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, has electrified the transportation landscape by launching a high-speed rail project that promises to redefine mobility across the United Arab Emirates.

      The new Etihad Rail service will slice travel time between Abu Dhabi and Dubai to an astonishing 30 minutes, reaching speeds up to 350 kilometers per hour – a velocity that approaches half the speed of sound. This isn’t just a transportation upgrade; it’s a bold statement of technological prowess and visionary infrastructure development.
      The rail network represents more than just a domestic achievement. With ambitious plans extending beyond UAE borders, the project signals a transformative approach to regional connectivity. Already, the UAE has signed contracts with Jordan to construct a 360-kilometer rail network, hinting at potential future cross-border passenger travel throughout the Gulf Cooperation Council (GCC) region.
      Passengers can look forward to a premium travel experience. The trains will accommodate up to 400 travelers across business and economy classes, featuring amenities like onboard WiFi and food and beverage services. The panoramic windows promise stunning views of diverse landscapes, from desert terrains to the scenic Almaha Forests of Fujairah.

      Beyond convenience, the project carries significant environmental credentials. By replacing road traffic, Etihad Rail is projected to reduce CO2 emissions from the transportation sector by an impressive 21 percent. The commitment to sustainability is evident in meticulous planning, including wildlife protection measures like specialized underpasses for camels, gazelles, and reptiles.
      The network will eventually connect 11 hubs across the seven emirates, with confirmed travel times revealing the project’s efficiency:

      Abu Dhabi to Dubai: 57 minutes
      Abu Dhabi to Al Ruwais: 70 minutes
      Abu Dhabi to Fujairah: 105 minutes

      Strategic partnerships, including a recent agreement with Uber, suggest the rail system will integrate seamlessly into broader transportation ecosystems, potentially revolutionizing urban mobility in the UAE.
      Sheikh Hamdan’s announcement marks not just a transportation milestone, but a testament to the UAE’s commitment to innovation, sustainability, and forward-thinking infrastructure development. The Etihad Rail project is set to become a global benchmark for modern, efficient, and environmentally conscious public transportation.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied  More

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      17 stunning beach clubs to enjoy the Dubai sun

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      Whether taking a moment to soak up the sun or going off the grid, Dubai offers the best places to refresh this season.
      Known for its array of premium beach destinations and with many new ones having recently opened, we’re here to keep you in the know about only the best.
      What can you wear to a beach club?
      Keep it maxi
      A flowy, lightweight maxi dress in bright colors or tropical prints paired with flat sandals or wedges. Add oversized sunglasses, a wide-brimmed hat, and a woven bag for a chic touch.
      A cover-Up
      A stylish bikini or one-piece with a sheer, flowy cover-up or kimono. Go for neutral tones or bold patterns, and accessorize with statement earrings and a straw hat.
      High-Waisted Shorts and Crop Top
      Pair high-waisted shorts with a stylish crop top or bralette. You can add a light linen shirt on top, left unbuttoned. Complete the look with sandals and a crossbody bag.
      Matching Co-Ord Set
      A matching set, like a skirt and crop top combo or shorts and a blouse, is an easy way to look put together. Choose lightweight fabrics like linen or cotton for a breezy feel.
      Designed with its aesthetic sun beds, a well-curated menu and a lively ambience, beach clubs are the ultimate spot to book a day out to rejuvenate and unwind.
      With that, here’s an Emirates Woman guide of the best beach clubs to visit in Dubai ASAP.
      Kaimana Beach

      The new gem on Dubai’s vibrant J1 Beach, is now welcoming guests to experience a one-of-a-kind boutique beachside escape that combines the laid-back charm of the Polynesian Islands with world-class dining. The exclusive and intimate beach club fuses Asian and Polynesian flavours with a modern sophisticated design, creating a stunning space where guests can relax in style while enjoying some of the finest culinary offerings in the city. The pool loungers are availble from Monday to Sunday at 250 per person fully redeemable from 12pm to 7pm.
      For more information visit j1beach.com
      Maison de la Plage

      Known for his unique concept, Chef Izu’s Maison de la Plage on Palm West Beach is the place to be. This gourmand destination captures the essence of Côte d’Azur. From the catch of the day to vibrant vegetables, and carefully selected meats, the rustic charm of Le Marché is a showcase of the finest ingredients, each telling a story of freshness and quality. Not to be missed, the famous Izu Burger, creamy Lobster Linguine, Grilled Octopus and more. The choice of rattan not only adds an element of sophistication but also enhances the connection between the design and its coastal surroundings, to add nuances of the South of France. The daybed-loungers start from Dhs250 with Dhs100 fully redeemable. Guests can also elevate their beachside retreat with private cabanas for up to 8 people. It’s open daily from 10am to 2am
      For more information visit maisondelaplage.com
      Chouchou

      This classic two-story Parisian beach house captures the sun-kissed ease of the Riviera while being on the doorstep of the city. It provides access to a distinctive lifestyle to relax, socialise, and build valuable connections in the heart of the city. Additionally, there’s an access to exclusive amenities, members’ experiences are elevated through curated intimate gatherings across wellness, food, culture and music. With exclusive amenities onboard, members can experience intimate gatherings and step back into a treasured holiday moment. The Chouchou crowd is made up of unique souls – families, friends and solo explorers alike who have one thing in common – they long to carve out moments of serenity and joie de vivre among the hustle. It’s open daily from 9am to 2pm.
      KYMA

      Taking inspiration from the shores of the Mediterranean, KYMA Beach entices guests to escape from the ordinary with a breath of fresh air. Earthy tones complete the colour palette of the venue which features an infinity pool, private cabanas, luxe sun loungers, as well as a chic restaurant complete with a high-end curated menu by Gilles Bosquet, the corporate chef at Rikas Hospitality Group. The menu’s hero dishes include a plethora of much-loved Greek staples including taramosalata, tyrokafteri and truffled seabream to cheese saganaki, feta loukoums, moussaka and biftekia. Located at Palm West Beach, the pool is open daily from 10am to sunset and the restaurant is open from 12pm to 1am.
      For more information visit kymabeach.ae 
      DRIFT Beach

      This award-winning beachfront destination exudes urban chic aesthetics and a luxe design as guests are surrounded by panoramic views of Palm Island Bay. With an innovative take on provençal cuisine, the restaurant delivers delectable delights overlooking the lush landscaped surroundings, to lay back in style under the sun. For a more secluded getaway, guests can opt for the private beach cabanas, that feature elegant lounge interiors, a private garden and a pool to meet all your needs. Located at One&Only Royal Mirage, Pool & Beach, it’s open from 10am to 7pm, Restaurant Monday to Sunday 9am to 10pm.
      For more information visit driftbeachdubai.com
      February 30

      After recently making its way to Dubai, this popular venue in Beirut has quickly made its mark in this part of the world too. It features a luxe beach bar, bohemian lounges and a rejuvenating vibe to ensure no visit is the same. The dishes are inspired by Japanese and Mediterranean flavours allowing guests to relax under the sun while enjoying a range of delicious delights. Located at Palm West Beach, it’s open from 12pm to 2am daily.
      For more information visit february30dubai.com
      Laguna Beach

      For a weekend refresh, with stunning views of Dubai’s skyline, guests can experience an epicurean lifestyle with Greek-Mediterranean cuisine including the restaurant’s catch of the day from the seafood display. With signature dishes such as sea bass carpaccio, Canadian lobster linguini and a varied selection of cocktails, visitors can experience golden hour sundowners in style with their toes in the sand amid the relaxing waves of the beach. Designed with boho interiors, the space features beautiful furniture pieces with rattan pendants and green foliage for a memorable experience, located at Sofitel The Palm.
      For more information visit @lagunabeachdubai
      Nammos

      This Mykonos-inspired getaway offers the best of the best for Mediterranean cuisine and ambience combined. With glistening views of the Arabian Gulf, guests can feel rejuvenated with a fresh allure under the sun. If you’re looking for a fun afternoon, this is the location to be, for creating special memories with friends and family. Situated at Four Seasons Resort Jumeirah, it’s open from 12:30pm to 2am daily.
      For more information visit nammos.com
      Nobu By The Beach

      With its desirable beachfront location offering sweeping views of the Palm Island and Dubai skyline, Nobu by the Beach features a lagoon pool surrounded by sun loungers, daybeds and a collection of exclusive VIP cabanas, a Nobu restaurant with a brand-new menu concept, as well as an expansive outdoor bar and terrace overlooking the sea. The concise menu of inventive Japanese-Peruvian bites, sharing platters and signature dishes promise to deliver on all culinary needs. Nobu by the Beach pool service is open daily from 9am – 7pm and the restaurant is open daily from 11:30am to 7pm.
      For more information visit nobudubai.com
      Peaches and Cream

      The venue is a family-friendly hotspot open all day, serving breakfast, lunch and dinner with an array of options from its Mediterranean menu, accompanied by a selection of premium cocktails and beverages. With an irresistible fusion of Mediterranean flavors and seaside charm, this venue is a must-visit to unwind with your loved ones at Palm East.
      For more information visit peachesandcream.ae 
      SAL Beach Club

      This beach hotspot is the true epitome of luxury. Known as SAL, this luxury lifestyle destination is located on the expansive terrace of the iconic Burj Al Arab and is the perfect place to cool off during the lazy days of summer. Located at the iconic Burj Al Arab, the world’s only seven-star hotel, you can bet the service and the experience is also nothing short of seven-star. Located at Burj Al Arab, it’s open daily from 11am to 10:30pm.
      For more information visit jumeirah.com 
      Summersalt Beach Club

      This unique seaside spot offers fusion cuisine with expert mixology. Visitors can escape from the week and soak up the sun with access to the pool and the pristine private beach. With luxe views of the Burj Al Arab and relaxing cabanas, guests can unwind all day for some much-needed escapism. Located at Jumeirah Al Naseem, Beach Club, it’s open from 9am daily, Restaurant open from 12:30pm daily.
      For more information visit jumeirah.com 
      TagoMago

      For the ultimate Balearic feel, the restaurant, bar and beach club with bohemian aesthetics, this must-visit hotspot serves both lunch and dinner with freshly sourced ingredients. Opened under RIKAS Hospitality, this holiday spot offers a signature menu curated by chef Gilles Bouquet, with dishes for everyone. The space features 120 sunbeds on the beach and outdoor 200 covers across the terrace dining area, in the pergola area and at the chiringuito. Located at Palm West Beach, Azure Residence, the venue’s restaurant is open from 12pm to 1am and the beach is open from 10am to sunset.
      For more information visit tagomago.ae 
      Twiggy by La Cantine

      For a break from the bustling city, this beach club is the best place to be at. Exuding opulence and luxury, you’re instantly transported to the Côte d’Azur in the heart of the Meditteranean as soon as you step through the doors of this sophisticated spot. With unbeatable views of Dubai’s skyline, Twiggy delivers in both ambience and food. For a family friendly experience, there’s a captivating beach and restaurant where families can indulge in a Riviera reverie. Located at Park Hyatt Dubai Creek, Lagoon, it’s open from 9am until sunset, Restaurant 12pm until 2am.
      For more information visit twiggy.ae 
      White Beach

      Regarded as one of Dubai’s most popular beach club destinations, this Instagram-worthy spot allows guests to experience out-of-this-world dining and a perfect open-air terrace to unwind. With award-winning artists and international DJs, the atmosphere is amplified ensuring guests can relax at this day-to-night venue. From sunkissed brunches to ladies days, there’s a celebration each day of the week. Located at Atlantis, The Palm, Beach. It’s open from 10am to 5:30pm daily, Restaurant 12pm to 9pm daily.
      For more information visit atlantis.com
      Bungalo34

      After recently being added under the Tashas Group wing, this chic restaurant offers a blissful escape from city life with uninterrupted seaside views of the Arabian Gulf. The menu promises a variety of offerings ranging from Strapatsada, Lobster Benedict, Three Cheese Souffle Omelette and a housemade glyko koutaliouof sweet pumpkin served on vanilla Greek yogurt for all the sweet tooths, to name a few dishes. Founded by the talented Natasha Sideris, the sophisticated Mediterranean experience ensures a calm environment to enjoy with friends and family. For all the shopaholics, this new hotpot offers a bespoke retail experience for guests with a selection of beachwear pieces, handmade accessories, bags, swimwear and other hand-picked experience for the complete experience. Situated at Nikki Beach, this restaurant is open from 9am to 12am.
      For more information visit bungalo34.com
      SĀN Beach Club

      For a bohemian beachside getaway, Dubai’s newly opened SĀN Beach is all set to offer a new culinary experience, a retreat getaway and a luxe menu from breakfast to sundowners. With minimalistic interiors, guests can lay back and witness the pristine backdrop of Dubai’s skyline. Immersed in nature, this soul retreat is also home to a culinary new experience that caters to all with a delectable menu. To keep guests entertained throughout, weekend performances by the venue’s own resident band and DJs will also take place. Located at the Club, Palm West Beach, Monday to Thursday, it’s open from 9am to 12am and Friday to Sunday from 9am to 1am.
      For more information visit sanbeach.com
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied & Feature Image: Instagram @tialineker  More

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      15 new interior pieces to refresh your home this January

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      Life

      by Sarah Joseph
      28 mins ago

      A new year, calls for a revamped space. To bring in a wave of positive energy, each interior item can definitely contribute to a zen home.
      As the New Year offers a fresh start for so many things, from exercise and healthy eating to aspirations and career development, so why not purchases some clean interior or two to refresh your home?
      Revamping your interiors for the new year can bring fresh energy to your home. From plush sofas to elegant coffee tables, you’ll find an exquisite array of artisanal living room interior pieces at, each crafted to elevate your living space
      Here are some stylish and refreshing ideas for new decor pieces:
      Eclectic Lighting
      Add a sculptural chandelier, pendant lights, or LED strip lighting for a modern twist. Consider unique floor lamps with textured finishes or warm-colored light bulbs for cozy ambiance.
      Textured Rugs
      Opt for handwoven rugs or bold patterns like geometric or abstract designs. Layer smaller rugs over larger neutrals for added depth.
      Sculptural Decor
      Choose ceramic vases, abstract sculptures, or artisan pieces to add character. Mix modern shapes with vintage finds for a curated look.
      Aesthetic Storage Solutions
      Go for woven baskets, floating shelves, or stylish credenzas for clutter-free organisation. Look for pieces with rattan or cane detailing for a natural touch.
      Overall, shop for pieces that hint of cosiness to your home. If you don’t know where to start, Emirates Woman has create a guide of our favourite pieces to shop in the new year.
      Bloomr

      Mauri – Bouclé Sofa Dhs7,995. Shop from Bloomr.com
      Michael Aram

      Winter Leaves Grape Leaf Dish Dhs425. Shop from Ounass.ae
      Klekktic

      The Charli Mirror Dhs2,800. Shop from klekktic.com
      Bloomr

      Tate – Bouclé Swivel Armchair Lounge Chair Dhs3,595. Shop from bloomr.com
      H&M Home

      Terracotta Tray Dhs75. Shop from ae.hm.com
      Home Kode

      Fiddle-leaf fig Artificial Plant (Pot not included) Dhs390. Shop from homekode.com
      Loewe

      Small Mushroom Scented Candle, 170g Dhs485. Shop from Ounass.ae
      Missoni Home

      Bone China Nastri Bordeaux Teapot (780ml) Dhs2,100. Shop from Harrods.com
      ROJA

      Neroli de Tunise 3-Wick Candle (1kg) Dhs1,300. Shop from Harrods.com
      The White Company

      Stowe Vase Dhs315. Shop from Bloomingdales.ae
      Versace Home

      La Medusa Medium Vase in Porcelain Dhs1,895. Shop from Ounass.ae
      Studio Namit Khanna

      Atom Table Lamp Dhs636. Shop from Namahome.in
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied & Instagram @ More

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      How this Emirati artist is shaping the cultural landscape

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      Emirati author, poet and artist Shamma Albastaki discusses her creative journey, how she aims to positively shape the arts and cultural landscape through her practices, plus her her milestone debut at the Emirates Literature Festival 2025.
      Tell us about your career journey. What inspired you to be a poet?
      There wasn’t a single point of inspiration. It just happened naturally. I started writing when I was very young. I wrote my first poem when I was about seven years old. At a very young age, I just felt drawn to words and stories and the possibilities that they held. I always loved making, listening and imagining stories, and then between the ages of 13 until 17, I’d say that’s when I wrote the most. In my younger years, poetry became both a safe haven and a place for me to channel my thoughts and emotions. As someone who is quite introverted growing up, poetry was a place that would welcome my imagination, there was something so liberating, freeing, and fun about working within structures and rhyme. So, my earliest poems were structured, metrical, and ting for hours on a puzzle, trying to uncover what meanings it could arrive at through working with this language on a page. Over time, my practice shifted. In undergrad, I studied Literature and Creative Writing at NYU, where I also studied social research and public policy. I was fascinated by the ethnographic component of my sociology degree, which I interwove with my Literature and Creative Writing degree. I wrote ‘House to House’, which is my very first collection of poetry that will be published by the Emirates Literature Foundation early next year. It was inspired by stories of the Dubai creek communities from the 1940s until the 1980s. The original idea for this collection was born from a poetry workshop that I did in New York called Writers in New York in NYU the summer before my senior year of university. I spent a year-and-a-half doing ethnographic research, and started writing this collection, which was edited, reviewed, and expanded this year and will be debuted at the Emirates Literature Festival next year.
      What’s your creative approach when developing the style and language around new literary works – what are the key themes that lead you?
      I don’t have one creative approach. I sort of let the language guide me and decide how it wants to show up on a page and make itself a poem. Every poem is different, and sometimes it will just come to me. It’s a super psychosomatic and physical process where the page is like a playground, and I just play around with words. And then other times, if it’s project-based, it’ll be more kind of intentional. I always come up with a set of what I call generative constraints, and then work within them to produce something. My latest collection, which I wrote as part of my master’s at Harvard, is called ‘Al Majaz: A Crossing’. And for this, I based it off of my walks around the pedestrian underpasses of Dubai and Abu Dhabi, thinking about the way language travels through a city, and the word al majaz in Arabic literally means crossing. So, it was all about crossing from one point to another across underpasses; from one language to another; from the mind to the page; from various kinds of crossings. A lot of my work is research based. I don’t really think about definitive genres. I like to go beyond definitional concerns and explore the blur between academia and poetry.
      How would you describe your style of work in one word? What is your relationship to it and how do you bring that into your work?
      It would be infraordinary, which is the word I borrowed from French poet George Perec, and essentially it sort of describes what happens when nothing is happening, details of the everyday that often go unnoticed.
      Is there a specific emotion that you hope to evoke in those who experience your work?
      I don’t intentionally seek to evoke any emotion, but if my work inspires any emotion, then that means that the language is doing something. But even if it doesn’t inspire emotion, I don’t take that to be a marker of non-success in a writing context, because to me, narrative depth means less and less. By the day, I’m less interested in narrative depth and more interested in play and in the infraordinary.
      Emirates Literature Festival has become a popular destination for established and aspiring writers and creatives to showcase their work and further expand their cultural calendar. What role does literature play in the wider cultural ecosystem?
      The Emirates Literature Festival has been an incredible force of literature in the UAE for more than a decade and has really been foundational to the shaping of our Contemporary Literary landscape. Particularly in situating our literature on global horizons and vice versa, bringing new, unfamiliar voices and talents to the region for us to kind of interact with and explore and inspire points of connection. I remember going to the Emirates Lit Fest when I was really young. I think, 13, when I first went and started exploring the programmes. I was really excited to have found a place where I felt like I belonged, a place where my interests, as someone who loved reading and writing, were not only accessible, but where I could really find a sense of community and belonging, where I felt like my interests matter, and I could expand them. It’s more than 10 years now that I look back and I remember just walking around the halls and thinking to myself, “I hope I can share my poetry here someday”. And I’m very blessed and grateful to have had the opportunity to do that on multiple fronts across the years, and now, being published by the Emirates Literature Foundation this year is an extremely special full circle moment. It’s really crucial groundwork that they have been laying and continue to let flourish.
      How things are changing for Emirati women in UAE across cultural spaces and what are the key things that are shaping it?
      For Emiratis in general, the landscape has always been rife with opportunities and support, and that has, very much, expanded and flourished. There’s been a lot of support for some pioneering Emirati women artists and the early modernist writers that have been foundational to shaping our literary legacies, and upon whose shoulders we are able to kind of build and create and it’s really exciting to see the many possibilities that lie ahead for making and creating in our context.

      What has been the most pivotal moment of your career so far?
      In my writing practice, there’s been so many and have been incredibly blessed and lucky to have had great experiences. I would say one of them was discovering that my poetry was being taught to a university in Japan. Some excerpts from ‘House to House’, were published in the Asymptote Journal of Global Contemporary Literature, which is a very well-known journal for poetry worldwide. My poetry was held in company with the likes of Douglas Kearney, who is a renowned American poet, and various others. A year later, I found out that excerpt was taught in a university in Japan. It was almost surreal for me to think that my poetry about the Dubai Creek from the 1940s until the 1980s is being taught in a completely different context, having been found out through the publication was really rewarding and exciting. Excerpts of this collection also won the ADMAF Creativity Award, which was a super special moment. Reading my poetry at COP28, such a pivotal platform, was a big highlight. To know that poetry could be brought on as a means to get people to listen was a big moment in my poetic practice. Through the Emirates Literature Foundation, I read my works at the Natural History Museum in London in celebration of Emirati Women’s Day, under the great big whale skeleton. And I’d say also, having won the Best Thesis Award at Harvard University Graduate School of Arts and Sciences for my poetry collection. Somehow, I managed to convince the program directors to let me do a creative project as a thesis, I just felt this compulsion, and they told me, “Shamma, we trust your experiment”, and so I did. I never expected that I would actually win this award in my cohort.
      Who have been the female role models in your life that left an impression on you and why do you admire them?
      My biggest inspiration growing up is my mother. She’s incredibly strong and a magnetic force of life and energy in the people she meets. She has been one of the pioneers in the UAE banking and finance sector for a long time and has contributed so much during her time. She currently sits on various boards and continues to be an advisor and mentor the younger generations to advance in their careers.
      This is The Optimism Issue – how do you aim to have a positive influence for the future generations?
      I’m generally quite optimistic as a person. I believe hope and leading with love are the biggest forces. I think about every action and decision coming from a place of love. I hope to be able to contribute positively to the flourishing and expansion of literature and arts in general, and to be part of the conversation with the younger generation and see the ways in which they innovate, experiment and expand the capacity of what language can do and be.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      January’s – The Optimism Issue – Download Now 
      Images: Supplied More

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      Founder and CEO of PRYPCO discusses bringing optimism to the housing market

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      Life

      by Camille Macawili
      10 mins ago

      In January Issue’s Building Blocks, Amira Sajwani, founder and CEO of PRYPCO, discusses bringing optimism to the housing market.
      What has been the vision and purpose form the outset?
      PRYPCO was founded with a clear vision: to revolutionise the real estate landscape by making property ownership accessible to everyone, as well as transparent and efficient. Our vision is to democratise real estate investment, breaking down barriers to entry and making it possible for a larger profile of individuals to engage in the market with unprecedented ease and flexibility, combining buyers, sellers, investors and brokers, in one platform.
      You think outside the box – have you always been able to do this, and how has it served you?
      Innovative thinking has been a core strength throughout my career. It’s the basis of my approach which is honed by observing market inefficiencies and identifying opportunities where others see challenges. This ability to think outside the box led to the foundational concept behind PRYPCO Blocks, or fractional ownership, recognising a target audience in the market to be tapped. This approach has allowed me to pioneer new ways of thinking, enabling the company to remain at the forefront of innovation. It has also served as a guiding principle in evaluating startups on Shark Tank, where creative thinking and resilience are key indicators of success.
      Have you ever had moments when you have been under great pressure and in those moments, what sustains your drive?
      Pressure is an inevitable part of leadership, especially when building a business from the ground up. What kept me motivated was my unwavering belief in the vision and the tangible impact we could make. My drive is sustained by the knowledge that every challenge presents an opportunity for growth and the understanding that perseverance is the bedrock of success.
      What have been your proudest achievements in your career so far?
      One of my proudest achievements has been positioning PRYPCO as a disruptor in the real estate sector, offering cutting-edge solutions that have redefined market norms, from PRYPCO Mortgage, Golden Visa Services, to PRYPCO Blocks. Another milestone was the recognition as a judge on Shark Tank, where I have had the privilege to mentor and invest in transformative ideas. On a personal level, it is gratifying seeing PRYPCO truly making a significant difference in how a large spectrum of individuals achieve their real estate investment goals.

      Alternatively, what is the greatest risk you’ve faced in growing your business?
      The greatest risk we faced in growing our business was launching PRYPCO Blocks, a concept that challenged traditional norms and beliefs in real estate ownership. When we introduced the idea, many skeptics questioned its feasibility: Who would want to own a fraction of a property? How will ownership of fractions be proven? Countless an other concerns arose. However, we believed in the power of innovation and the demand for more accessible property investment solutions. Today, we’ve proven the success of PRYPCO Blocks by fully funding nine properties, with each investor receiving a certificate of ownership. Moreover, the service is regulated by the Dubai Financial Services Authority (DFSA), ensuring transparency and trust. This bold step not only validated the concept but also demonstrated our ability to redefine real estate investment.
      Is there a particular person who you are grateful towards who helped get you to where you are?
      I am deeply grateful to my father, Hussain Sajwani, whose vision, entrepreneurial spirit, and unwavering determination have been a constant source of inspiration. Growing up, I had the unique privilege of observing his ability to overcome challenges and transform DAMAC into a global powerhouse. His mentorship instilled in me the core values of perseverance, innovation, and strategic thinking. From engaging conversations around the dining table to hands-on summer internships across various departments at DAMAC, I gained invaluable insights into leadership, management, and the intricacies of the real estate industry. These formative experiences not only sparked my passion for the field but also equipped me with a comprehensive and nuanced perspective that continues to guide my approach to business today.
      Have you seen a positive investor mindset change in the real estate space since you founded PRYPCO?
      Absolutely. You know what they say: the numbers speak for themselves. We announced the largest single retail disbursal in the history of United Arab Bank and PRYPCO’s partnership, amounting to AED 48,000,000. In addition, over AED 500,000,000 in mortgages were disbursed in the month of August alone. On top of that, we successfully raised $10 million in a seed funding round led by Shorooq Partners, Apparel Group, and other key investors. PRYPCO has proven to be a formidable force in the industry, and we will continue to build on our clients’ trust and confidence to achieve even greater milestones.
      How does PYRPCO aim to make a positive difference in the real estate market?
      PRYPCO’s mission is to transform the real estate market by making real estate investment accessible to a wider audience. Through PRYPCO Blocks, we’ve introduced fractional ownership, allowing individuals to invest in high-value properties with as little as AED 500, enabling them to generate passive income. Our platform also ensures greater transparency and trust, as PRYPCO Blocks is regulated by DESA.
      What piece of advice can you give to those looking to build a similar career path and venture on their own – and how was it relevant to you in your life?
      My advice is to embrace resilience and remain adaptable to change. Challenges are inevitable, but the key is to view them as opportunities for growth. Be bold in your vision and don’t shy away from taking calculated risks. This mindset has been PRYPCO to exploring innovative approaches in the real estate industry. Surround yourself with people who share your passion, and never stop learning.
      This is The Optimism Issue – how do you aim to have a positive influence for the future generations?
      I believe in creating a legacy that inspires innovation and empowerment through PRYPCO and beyond. Through PRYPCO, my aim is to pave the way for a more inclusive and technology-driven real estate market. Beyond that, I am passionate about mentoring the next generation of entrepreneurs and fostering a culture of resilience and creativity. By championing sustainable and innovative solutions, we can contribute to a brighter, more equitable future for everyone.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      January’s – The Optimism Issue – Download Now 
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      8 minimal content creators to follow on Instagram

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      Life

      by Sarah Joseph
      28 mins ago

      As less is more continues to be a main staple trend on social media, finding content creators that embody the same are a delight to the eye.
      Highlighted with clean visuals, light tones, neutral tones, clean layouts, and simple outfits, these accounts make a mark whenever you open the app.
      By steering away from the overconsumption, the decluttering craze has become a hype. With minimalism, being at the core of their feeds.
      So, to help you hit the follow button on those aesthetic feeds, Emirates Woman has curated a guide of minimal Instagram content creators to follow.
      Nia Amroun

      Nia Amroun is a fashion content creator and modest fashion blogger known for her elegant and sophisticated style. She shares her fashion, beauty, health, and travel experiences on Instagram, where she has over 215,000 followers. She is based between Dubai, Riyadh, and London, reflecting her diverse cultural influences. Her content emphasises modest fashion, showcasing how to blend traditional attire with contemporary trends.
      Follow on Instagram visit @niaamroun
      Fay Ezzat

      Fay Ezzat is a Dubai-based entrepreneur and digital creator known for her significant contributions to the fashion industry. She’s also the founder of Ezzat, characterised by bold, dramatic, and oversized silhouettes. The brand emphasizes creating unique, statement pieces that blend contemporary designs. The entrepreneur also founded L’Atelier Middle East, a fashion hub that serves as a creative space for designers and brands to produce their collections. L’Atelier offers a comprehensive environment equipped with all the necessary facilities for fashion creation, including design, fittings, and production.
      Follow on Instagram @fayezzat
      Saira Fashky

      Content Creator and Influencer Saira Farhat aka @Fashky has an impeccable eye. We ask how she edits her home and wardrobe with a buy less, buy better, mentality in mind.
      Follow on Instagram @
      Oumayma El Boumeshouli

      Oumayma El Boumeshouli’s gives fashion followers an insight at how to style exaggerated shapes, layer and accessorise by mixing luxury and streetwear labels such as Vetements, Burberry, MUF10 and Bottega Veneta. Her edgy yet feminine approach to dressing is hard to resist.
      For more information visit @oumaymaboumeshouli
      Muzi Sufi

      Muzi Sufi is a Dubai-based digital creator, visual communicator, photographer, and consultant. She has a significant presence on Instagram, where she shares her work and personal insights. Her photography is characterised by dreamy soft hues and artistic compositions, blending memories and metaphors into visual narratives.
      To follow on Instagram visit @muzisufi
      Fatma Husam

      Husam’s influence extends beyond social media; she has been featured in various fashion publications and has collaborated with notable brands. Her approach to fashion emphasizes modesty without compromising elegance, making her a role model for many aspiring fashion enthusiasts. Overall, she’s a prominent fashion designer and stylist from Dubai, United Arab Emirates, celebrated for her modest, elegant, and layered style.
      To follow on Instagram visit @fatmaa
      Sheyma AlHammadi

      Co-founder of gabi Dubai, Sheyma AlHammadi is known for her approach to modest wear. Without showing her face too much, she has made a mark with her choice of accessories and aesthetic photos.
      To follow on Instagram visit @sheymaalhammadi
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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      5 traditional Sunday Roasts to savour in Dubai on the weekend

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      Life

      by Sarah Joseph
      3 mins ago

      When the weekend arrives, we all need a break from the kitchen, however, if you’re still craving a home-cooked meal Sunday roasts might be the best option.
      From snug neighbourhood staples to more bijou gastropubs, plently have vegetarian options too. Several of the establishments have also taken a modern approach to the traditional meal.
      A Sunday roast is a traditional British meal typically served on Sunday. It usually includes roasted meat, roast potatoes, and accompaniments such as Yorkshire pudding, stuffing, gravy, and various vegetables.
      As an elemental meal, one that we take incredibly seriously, we’ve scouted the best roasts around the city.
      Bull & Bear, Waldorf Astoria DIFC

      Situated in the heart of Dubai International Financial Centre at the Waldorf Astoria DIFC, Bull & Bear presents a culinary extravaganza that promises to redefine your Sunday afternoons. Every Sunday, from 1 to 4 pm, the prices start from Dhs105. There’s something for everyone at our Sunday Roast. Whether you are craving the richness of premium angus beef, the delicate flavours of roast za’atar cauliflower, or the succulence of mix roast, lamb rack or corn-fed chicken, our menu caters to all palates and preferences. For an elevated experience, guests can also opt for our exclusive drink packages, including Free Flow beverages for Dhs225 per person or choose any 4 drinks from our specially curated selection for Dhs149.
      For more information visit bullandbeardifc.com
      The Guild, ICD Brookfield

      For Sundays at The Guild just got better as the DIFC foodie hotspot invites guests to while away the afternoon over a hearty new roast, every Sunday from 12pm to 4pm. Chef Paul Gajewski promises carefully selected cuts, piles of crisp wood-oven roast potatoes, lashings of gravy and all the tasty trimmings; the perfect Sunday feast. Guests can opt for a main starting from an approachable Dhs135 or go for a mini-three courses banquet for Dhs250. Starters including the creamy Italian Burrata with pure harvest tomatoes and cold pressed olive oil, Beef Carpaccio with Grana Padano and rocket or a Caesar Salad with slow roasted chicken breast and the rest. For anyone with space for something sweet, desserts include Sticky Toffee Pudding, Apple and Rhubarb Crumble. To keep the weekend mood alive, a musical duo will be the soundtrack to the Sunday feast with acoustic tunes.
      For more information visit theguild.com
      The Maine, The Opus by Omniyat

      Here, Guests can expect a homey Sunday Roast from The Maine. For only Dhs220 per person for the 2 course meal or Dhs250for the 3 course meal you will get their tender slow cooked roast beef served with all the trimmings! Yorkshire Pudding, Roasted Potatoes, Peas, Broccolini and Baby Carrots await you at The Maine’s Sunday Roast. It takes place every Sunday from 12PM-8PM you can expect a delicious meal to conclude the weekend.
      For more information visit themaine.ae
      Reform Social & Grill

      For a family and pet-friendly dining experience, Reform Social & Grill is your go-to spot.Here guests can expect a plate packed with all their favourites. Pick from Angus beef, roast chicken or a combo. It’s served up with freshly roasted veg, a Yorkshire pudding and plenty of gravy for that homely feel. It’ll be a roast dinner in Dubai for all the family to enjoy. Priced at Dhs125, it takes place on Sunday from noon. Located at The Lakes, Emirates Hills, this dining spot is a must-visit.
      For more information visit reformsocialgrill.ae
      Dinner by Heston Blumenthal

      For a decadent and nostalgia-fuelled roast, it’s time to book this dining experience, where the mood is set from the second you enter the dining room. It takes place every Sunday at Dinner by Heston Blumenthal, located in Atlantis The Royal and immerse yourself in the British tradition of the Sunday Roast.
      Feast on a three-course extravaganza featuring a curated menu with iconic dishes that dates as far as the 14th century as well as classic roasts such as Hereford Sirloin, Roast Chicken, or Roast Cauliflower with Truffle Sauce presented with all the indulgent trimmings. The dessert selection includes the Tipsy Cake, The Lemon Tart, and Bohemian Cake to end the feast on a sweet note. Available on Sundays from 12pm to 3pm and the prices begin at Dhs495 per person.
      For more information visit atlantis.com
      Horse & Hound, Al Habtoor Polo Resort
      Experience the epitome of weekend indulgence at Al Habtoor Polo Resort’s Horse & Hound. Nestled amidst the lush greenery of Dubai’s vibrant polo fields, the resort exudes an atmosphere of serene luxury. Immerse yourself in the refined ambience of Horse & Hound, where traditional British dining meets modern elegance. Treat yourself to tender cuts of beef or lamb, expertly prepared by our talented chefs, and relish in the rich flavors of our Sunday Roast. Complemented by picturesque views and impeccable service, your dining experience at Al Habtoor Polo Resort promises to be nothing short of extraordinary. It takes place every Sunday from 12pm to 5pm and is priced at Dhs146 per person.
      For more information visit habtoorpoloresort.com
      A lot of these places get quite busy. So, you’re always advised to book ahead to avoid disappointment.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied & Feature Image: Pexels @cottonbrostudio More