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    Celebrating women’s stories at the Emirates Literature Festival

    Lifeby Ruman Baig4 hours ago Women’s stories take centre stage at the Emirates Literature Festival.The festival is taking place from Wednesday, January 31 to February 6, 2024 at the Intercontinental, in Dubai Festival City.With a diverse lineup spanning Nobel Prize-winner Malala Yousafzai to bestselling Bridgerton author Julia Quinn, the festival has been a platform for women of various backgrounds to share their compelling tales.Culinary and Literary Fusion:Start your festival experience with a delightful blend of literature and gastronomy. Join 2017 MasterChef winner and gastroenterologist Saliha Mahmood Ahmed as she shares recipes from her bestselling cookbooks. Beyond the culinary journey, Saliha will discuss her post-MasterChef experiences, exploring the intersection of health and food while emphasizing the significance of cooking with love and passion.Trailblazing Conversations:Booker Prize-winning novelist Bernardine Evaristo and award-winning poet Claudia Rankine engage in a groundbreaking conversation about their illustrious careers. Reflecting on their experiences, they shed light on the challenges and triumphs that have marked their paths, contributing to the ongoing dialogue about women’s roles in literature and society.Impactful Advocacy:In a special event hosted by Emirates Literature Foundation Director/CEO Ahlam Bolooki, trailblazing women such as Trinidadian-British actress Baroness Floella Benjamin and Iceland’s First Lady Eliza Reid share insights into contributing to causes that ignite their passion. The discussion emphasizes the importance of daily actions in shaping the future, echoing Gloria Steinem’s powerful perspective on movements.Crossing Borders in LiteratureAanchal Malhotra’s debut novel, “The Book of Everlasting Things,” weaves a tale of forbidden love against the backdrop of the Partition. This compelling narrative explores arbitrary borders, the collision of faiths, and the impact of a nation’s parting. Malhotra emerges as a bold storyteller, offering a fresh voice from India that captivates readers with its depth and resonance.Fashioning Stories:Designer Marc Jacobs once noted that “clothes mean nothing until someone lives in them.” In a not-to-be-missed event, Emirati artist Azza Al Qubaisi, Cartier descendant Francesca Cartier Brickell, and luxury shoe brand founder Sophia Webster discuss the profound stories embedded in fashion. From tradition to elegance, the conversation unveils the narratives we wear through our clothing choices.The Emirates Literature Festival continues its legacy of providing a platform for women to share their stories, reinforcing the idea that these narratives are not just stories but powerful testaments to the strength, resilience, and diversity of women around the world.For more information visit: emirateslitfest.com– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied More

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    When is Ramadan starting in 2024? Everything to know

    Lifeby Ruman Baig4 hours ago Emirates Celestial Association unveils anticipated schedule for Ramadan 2024.When will Ramadan fall in 2024?The Emirates Celestial Association, under the stewardship of Chairman Ibrahim Al Jawal, has disclosed the projected timeline for Ramadan 2024. The sacred period of fasting, from the break of dawn until dusk, will potentially commence on March 12, 2024.This sanctified period of fasting will culminate on Friday, April 11, ushering in the joyous celebration of Eid Al Fitr on Saturday, April 12. Nonetheless, it’s important to note that the official commencement of this holy month hinges on the sighting of the crescent moon.What is the significance of the month of Ramadan?Ramadan, a cornerstone of the Islamic calendar, holds profound significance for millions of Muslims worldwide who observe it with fasting, devout prayer, and acts of benevolence. The ninth month in the Islamic lunar calendar, Ramadan, is marked by profound spirituality, communal unity, and the sacred practice of fasting. It holds a cherished place in the hearts of countless muslims around the globe.During this hallowed month, work hours are adjusted, and certain eateries may choose to close their doors during daylight hours. Similarly, schools may operate on abbreviated schedules, accommodating the collective commitment to spiritual enrichment.– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied by @visitabudhabi More

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    10 of the best Amazon finds to organise your space

    Lifeby Sarah Joseph1 hour ago We all know that out of calmness comes clarity, but how often do we practice it.Occasionally, it’s essential to apply some Mary Kondo tips and tricks to your space, be it at home or in the office environment to ensure more gets done.From cable storage amenities to label makers to mark each item, the options are endless and can help create an office space or home that you love. Overall, the process can be a rewarding DIY project. To help you get started, we’ve created a helpful list of tips for organizing every part of your room, including your closet, dresser, and desk.So, if you’re thinking of starting from scratch, swipe through our guide of items to help ease the process of organsing.– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied & Feature Image: Instagram @hmhome More

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    9 chic rooftop pools with the most stunning views of Dubai

    Lifeby Sarah Joseph1 hour ago For the warmer months, a pool day is a perfect way to unwind.If you want those Instagram-worthy shots, sky-high pools offer scintillating views and a break from the mundane routine.For where to book next, follow the ultimate Emirates Woman editor-approved guide.Cloud 22Soaring 96 meters above The Palm and spanning 90 meters in length, Cloud 22 is a space to indulge with friends or find exciting new ones. Featuring 60 sun loungers and 15 floating beds, guests can also settle into one of 11 private cabanas or opt for the two-storey VVIP cabana. The highlight of these exclusive cabanas is the Duplex Cabana with AC, which features two chic lounge rooms, a private bathroom, a stunning private pool, a suspended plunge pool and uninterrupted views of the Arabian Gulf and The Palm Jumeirah. Prices start at Dhs450 for the Single Sun Lounger from Monday to Thursday and for Dhs650 per person from Friday to Sunday including public holidays inclusive of Pool access only at Atlantis The Royal.For more information visit atlantis.comAURA SkypoolThe world’s highest 360-degree infinity pool is exactly where you need to be as balmy days lie ahead. With panoramic views of Dubai’s skyline, visitors can witness the skyline from an angle that aesthetically pleases them. Designed with custom-made sunbeds and lounges, this venue is the ideal spot to unwind, with an eclectic atmosphere complemented by the Lounge & Bar and tunes to uplift the atmosphere all day long.AURA Skypool, Palm View Tower, 50th Floor, open daily 10am to sunset. auraskypool.com. Address Sky ViewThis iconic sun-lunging deck offers guests uninterrupted panoramic city views with private cabanas to unwind. The breath-taking infinity pool overlooks Downtown, making it an unmissable experience for guests. Whether you’re looking to enjoy under the sun with friends or simply take a break and work from there, this pool comes with a range of exclusive amenities.Address Sky View, Downtown, 54th floor, open daily 9am to 7pm, addresshotels.com.La Ville Hotel & SuitesThis luxe boutique hotel offers a relaxed environment in the heart of the city. To unwind guests can experience the rooftop pool while avoiding the summer heat as it’s protected from around. The stunning infinity pool comes with an array of delectable bites and drinks designed to raise the roof and amp up the evening as guests raise a toast to the beautiful sunset.La Ville Hotel & Suites City Walk, open from Monday to Sunday, 7am to 10pm, mariott.comSLS Dubai Hotel & ResidencesOne of Dubai’s most refined properties features two jaw-dropping infinity pools placed at the top of 75 floors with stunning views of the city. For an unrivalled experience, guests can soak in the sun with signature cocktails and bar snacks from Privilege, making it the go-to spot of the town. With 360-degree views of Dubai and an unbeatable vibe, this pool becomes one of the most happening spots to be at.SLS Hotel & Residences, open daily 9am to 6pm, sbe.comAddress Beach ResortThis record-breaking pool in Dubai received an award for being the highest infinity pool in the world. Located 294 metres up from the hotel, guests can witness splendid views of Dubai’s skyline while relishing a menu of delectable Asian-inspired dishes from ZETA Seventy Seven. From picturesque views to fully equipped cabanas, this place is definitely a must-visit.Address Beach Resort, JBR, 77th floor, addresshotels.comParosInspired by the Greek Island that sits in the heart of the Aegean Sea, it’s the only rooftop pool bar and restaurant in JLT, located on the 46th floor of the Tai Hotel, with a relaxing sanctuary for guests to dine in. With influences from Southern Europe and 360-degree views of Dubai, making it, one of the most sought-after venues in the city.Paros, Taj Hotel JLT, 46th floor, tajhotels.com25 Hours HotelThis newly opened hotel comes with a luxe rooftop pull that overlooks a key structure, the Museum of the Future. With an expansive space to lie under the sun, guests can lay back or swim laps, as per their needs. With an Arabian take, guests can relax by the pool, sip cocktails from Monkey Bar and take in the view.25 Hours, One Central, 6th floor, 25hours-hotels.comSofitel DowntownKnown for the hotel’s Mosaic Infinity pool, guests can take a refreshing dip and experience luxurious views at this expansive property. By offering swimmers a relaxing outdoor journey, guests can witness the bustling view of Downtown in a sophisticated setting with a selection of hand-crafted beverages to sip on all day.Sofitel Downtown, 5th Floor, sofitel-dubai-downtown.com– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied & Feature image: Instagram @Tialineker More

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    Candlelight Concert by Fever’s Magdalena Wajdzik on delivering a memorable experience

    Lifeby Camille Macawili21 mins ago Candlelight was initially conceived as a classical music series with concerts featuring works by renowned composers, such as Vivaldi, Mozart, and Chopin.Now, the ever-growing list of programs includes a wide variety of themes and genres, including tributes to contemporary artists like Queen, ABBA and more. This innovative format provides a unique live musical experience, offering a variety of programs to meet all tastes.Among their line-up of diverse artists is pianist Magdalena Wajdzik. Playing a significant role in each performance, here the talented performer shares her early beginnings and discusses how to enthrall a crowd and deliver a memorable experience through the power of music.What do your first 30 minutes of your day look like, your morning routine?I wake up every day at 5 am and start my morning routine with a refreshing shower. I then proceed to my skincare routine. After that, I tackle my exercise routine, which includes a challenging 5-minute planking challenge. I am proud to say that I have been making steady progress each week by gradually increasing the time I hold the plank. Next, I prepare myself a delicious and nutritious breakfast, usually consisting of overnight oats or chia seeds with berries and nuts, and pack a satisfying lunch for school. I am mindful of the food I consume and make a conscious effort to reduce my meat consumption. Finally, I leave for school early so that I can practice playing the piano with complete focus and mindfulness.Talk to us through your background and career.At the age of 6, my mother signed me up for piano lessons, and music became a significant part of my life. It wasn’t always easy, but after years of practice, I won a prize at a music competition. This achievement changed my mindset, and I started to believe that becoming a professional musician was possible. During my university years, I had an urge to study abroad. I was accepted to the Birmingham Conservatoire, where I seized every opportunity to grow, such as participating in internal and external competitions and concerts. Although some of these were more successful than others, they all contributed to my overall development. I also spent some summers in the US as a pianist. After a few years in the UK, I received a scholarship opportunity in Budapest, Hungary, where I spent two years exploring Hungarian piano repertoire and working with up-and-coming composers. My interest in modern music, particularly the music composed post-1950, grew stronger, and I continue to enjoy working on contemporary classical music. When I moved to UAE, I shifted my career from performing to teaching. However, I still perform occasionally and participate in a few projects such as the Candlelight Concerts. I also support student projects around Dubai as an accompanist or chamber music performer. Although music takes up most of my time, I’ve been a skydiver for the past few years, and I spend my Saturdays (my official day off from music) at Skydive Dubai.Prior to moving to Dubai in 2014, you lived across Europe, the United Kingdom and USA. What lessons did you learn during those times that you apply into your career?I left Poland during my university years and had to quickly adapt to living independently. This required me to develop an understanding of the cultures of the countries I lived in. While living abroad, I made friends from all over the world and learned how to be flexible and adaptable in different social situations. Speaking English as my first language gave me fluency and the ability to teach and mentor others while leaving my mother tongue behind.Where do you get the discipline and motivation to be consistent and are there any practices which have helped you with this?I believe in the power of habit. I remember reading the book with the same title by Charles Duhigg. I always care about producing the highest quality of work. In order to achieve this, I try to be honest with myself. I am my biggest critic, which keeps me driven and motivated. In North London Collegiate School, where I work, I am surrounded by a wonderful and ambitious team that keeps me motivated and devoted to the art of teaching and supporting students in the best way possible. It’s important to mention that my own students keep me motivated. There is nothing better than knowing that my work and attitude have impacted students’ lives in a musical way.What role has mentorship played in your career?I have been blessed to have had a few mentors in my career. They had an important role during my university years but also right after I graduated and started my teaching and performing careers. Thanks to those people, I stayed focused, built my self-confidence, achieved goals and widened my professional network. They also led me to self-discovery and helped me direct my focus to particular areas in music performance and music teaching.Are there any milestones you are most proud of?My milestones have changed over time. When I was younger, a milestone of mine was to visit 50 countries. Another was to finish with the highest degree offered at my university, the Advanced Postgraduate Diploma. What I am really proud of is that despite being so busy with my teaching career, I can still perform and practice piano, and not only that (!) – I am still getting better!What has been the biggest challenge to date, and how did you overcome this?Living as an expat has been my biggest challenge. I have been living abroad for a long time, and I often feel lonely, which affects my mental health. Family is extremely important to me, and I try to overcome the distance and time apart by visiting them whenever possible. We also have regular Zoom calls to stay connected. Prioritizing my family keeps me content and grounded in life.As an educator, your interest lies in brain development and music therapy – why is this important?Every musician has a reason for turning to teaching. At the beginning of my career, my main focus was to make a living. This all changed soon after I began my career in teaching. I find teaching at any level incredibly rewarding, regardless of the speed of progress my students make. This has been an informed decision after diving into the subject of brain development. Understanding the neural processes and how ‘flexible’ and ‘plastic’ (referring to brain plasticity) the brain helps tremendously with patience and choosing the right learning pathways for my students. Music Therapy, for me, can reduce stress and improve quality of life. I am a big supporter and strong believer in the power of music, and I hope one day, music will be the most important subject in students’ timetables.How important is music in creating the perfect ambience – how does this add to the experience?I can’t stress enough how important music is to create the perfect ambience. Music truly accentuates experiences. It can convey a specific mood: calmness, excitement, tension, or suspense. I can relate this question to a soundtrack from a movie. Something that I ALWAYS pay attention to while watching a motion picture. The sound can add emotional depth and help the person experiencing it better direct their emotions.What is the most important to you when you are on stage performing?The stage is the platform for performers. We share an art that is music. It is very important for me to connect with my audience. I always think about what I will play and how to convey those musical messages and ideas. I ask myself a few important questions: am I engaging? Are the music pieces I’m performing varied and balanced enough? Am I able to convey my emotions successfully? These questions help me direct my attention and, therefore, make me try to establish a connection with the audience.– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied More

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    How I got my job as…Head of Sotheby UAE, the legacy auction house with a rich history

    Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.This week, we speak to Katia Nounou Boueiz, the visionary Head of Sotheby’s in the UAE since 2017. With her poignant leadership, she has transformed Dubai into a global hub for unveiling remarkable artworks and groundbreaking news, putting the city firmly on Sotheby’s map of cultural significance.In a detailed chat with Emirates Woman, Katia talks about her journey so far and how she envisions to shape the future of art in a thriving landscape like Dubai.You’ve been at the helm of Sotheby’s in the UAE since 2017, what inspired you to take on this role and contribute to Dubai’s emergence on the global arts scene?Looking back, it all came together almost as if by fate. I actually joined Sotheby’s all the way back in 2008, working in the London office but with a core focus on nurturing the new generation of collectors in the Middle East. When I married my husband in 2015, we decided to move to Dubai, and so I had to of course let management know. I certainly didn’t expect that they would turn around and offer me the chance to open Sotheby’s first office and gallery space in the Middle East (as you can imagine, it was an offer I could hardly refuse!).Shortly after, I found out I was pregnant, and nine months later, I was pregnant once again! Before I knew it, by the time the office had officially launched in 2017, I had two little ones under two, and an entire office to manage and run (my third child in a way!). It was terrifying and exhilarating all at once, and I can’t imagine it any other way.Eight years later – we are not only still here, but our team of three has expanded to eleven of us permanently on the ground in the UAE – so not only did we manage to survive, but we have also gone beyond our initial scope and feel proud to be part of the Emirates’ thriving ecosystem for the arts.Your involvement in bringing major artworks to Dubai, like the recent Picasso that sold for $139 million in New York, has been transformative. How do you approach curating and unveiling such significant pieces in the region?Dubai has long held a reputation for hosting the biggest, the best, the tallest, the most valuable… and so my strategy with which artworks and gems to travel to the doorstep of collector’s here has always partly aligned with that. Put simply, lets being the very best of the best that is on offer at our global auctions, because, why not? Standards and expectations here are high.With UAE as one of the culture capitals of the Middle East, and with the great appetite we have witnessed, it doesn’t take much convincing for the business to send us these incredible highlights. Whenever something major is about to be announced for auction at Sotheby’s, I jump on a call with the head of department or most relevant specialist, and we talk through bringing it to the UAE as part of its global travelling exhibition (or indeed, more and more, as the very first stop on the tour).When we know what it is that is coming, we plan a whole host of programming around it – from collaborations with our wonderful neighbours The Arts Club, to educational talks with our specialists and relevant spokespeople. For the most exceptional lots, we also make sure we work closely with Dubai Culture and DIFC, who have been so supportive in the past.We have been lucky enough to bring the likes of Marie-Antoinette’s pearls, artworks by Botticelli, Rubens, Picasso, Kandinsky, Boetti and Warhol, and important stones from across the rainbow, including the once-in-a-generation Estrela de Fura (a 55.22 carat ruby), the Infinite Blue and Eternal Pink diamonds, and the Enigma (the largest polished black diamond in the world at 555.55 carats).The ‘Made in the Emirates’ exhibition showcased local artists. Can you tell us more about the importance of promoting local talent and how it contributes to the cultural fabric of Dubai?The UAE is home to some amazing artists, designers, architects, jewellers, the list goes on, and we feel very lucky to be part of this ecosystem together. I myself collect works by Emirati artists, including a piece by Mohamed Ahmed Ibrahim that I am particularly fond of.Though Sotheby’s is very much a heritage company whose history goes back to 280 years, we feel very closely connected to the DNA of our particular location. We believe it is super important to promote this cultural scene and celebrate these creatives – offering them a platform (given our reach is so international) and raising awareness – as much as possible wherever we can. As well as our selling, and non-selling exhibitions, the educational side of things is also key, for example our series of public talks with collectors.Very excitingly, and something quite new for us, during Dubai Fashion week in February we have teamed up with the Arab Fashion Council and Mrs. Keepa to be the venue for the much-anticipated launch of the French-Egyptian designer’s latest line. We’ll be styling her avant-garde creations with jewellery and handbags that we are offering for private sales, so it’s all very symbiotic.We always have an exhibition during Art Dubai week too. I can’t say too much, as the details are still under wraps, but we are planning a sort of love letter to Beirut, and Lebanon more generally, as a melting pot for the arts – having been the home of, but also inspired, so many of the major artists from our region.I would love to shout out a few other homegrown talents as well: Engage101, who are a platform that study, support and exhibit young emerging Gulf artists, and Bayt AlMamzar, a great community space for artists.Beyond traditional auctions, you’ve organized charitable collaborations, including a post-explosion charity auction for Beirut. How do you see the role of the arts in contributing to charitable causes, especially during challenging times like the ones we are in?Charity auctions have always been important to Sotheby’s, as part of our ongoing dedication to giving back and our commitment to making our industries more accessible, sustainable and collaborative. Globally just this past year, we played a role in raising over $200 million for various non-profit organizations, with more than $58 million directed towards museums. From providing one of our fabulous auctioneers (whose skills on the rostrum are fully unleashed when raising bids for charity), to more full blown initiatives where we partner with a charity to put together an auction of donated lots, we hope that we can continue to give back where we can.Your commitment to engaging the local arts community is evident, with talks, workshops, and involvement of children. Why is it essential for you to foster this community engagement, and how do you envision its impact on the future of the arts in Dubai?Education and investment in education is key for the continued evolution of the art scene of any nation, and we believe it is critical to focus our attention on providing the unique insights and content that come from our centuries of expertise. Whether our audience is a child, a seasoned art collector or a young, first-time buyer, our number one priority is to educate (and also to learn!).When we brought the Picasso portrait to Dubai last year it felt like a landmark moment, just watching every person who walked through the door was so rewarding: it really shows you that the thirst is there. From men in their work suits coming in on their lunch break, to gaggles of young children, the awe and wonder was palpable. Bringing my own children to see it was actually one of those lovely career moments for me – I had been talking about it to them for days over the dinner table (they always know first what is coming!), and so it was very fun for them to see it in person. They went back home that evening and did their own little drawings of the painting, which were pretty good!How does your multicultural background influence your approach to curating and connecting with artists from various parts of the world?Much in the same way as Dubai itself, I feel like I am a melting pot of everything from the West and the Middle East. I am half Iraqi, half Iranian, married to a Lebanese man, born and raised in London but French-educated, it is difficult to put a label on it! I have such a strong, natural affinity to the Middle East, and am so proud to be working and living here – and at the same time, I am so keen to showcase international artists, and expose clients to art from all over the world.Given your success in bringing renowned works to Dubai, what is on your wish list for future art collections or exhibitions in the region?I have quite a few ideas that we are working on, but one that I come back to a lot is the concept of a ‘Prints’ online sale here, as prints are just such a great entry point for young collectors, and are a great way to decorate your home (with pieces by some of the best known and best loved artists).A personal favourite of mine is Latin art, as well as African American art, and this is something that hasn’t really been done before – its always nice to add new flavours to the UAE. Last year we had a talk about the late Fernando Botero, with his eldest son, and it really inspired us to think about these themes and explore further, as there was such a huge appetite. Watch this space!Are there specific artists or genres you hope to introduce to the local art scene of Dubai?Over the years, we have had a sort of roll call of the great artists who are international household names, from Old Masters to pioneering Modernists, and so I love the element of surprise of what might emerge next from a great collection, ready to be shown to the world once again. I am keeping my fingers crossed for a Monet and a Magritte. Beyond that on my wishlist are Henry Taylor, Amy Sherald, Lynette, Kehinde Wiley, Kerry James Marshall, Basquiat and Rashid Johnson.– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied  More

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    8 of the best UAE florists to make Valentine’s Day extra special

    Lifeby Sarah Joseph4 hours ago A romantic gesture can go a long way for any Valentine’s Day.From an elegant take on roses to show-stopping arrangements, flowers always hold a special place in everyone’s heart.Ensuring you’re all prepared, Emirates Woman has curated a guide of all the UAE florists to purchase a bouquet from for this special occasion.800 FlowerThis luxe e-commerce platform offers same-day bouquets which can be delivered across the UAE. So show off your love this February with all the exquisite flowers, to ensure that this important day ends with a smile. With heart-shaped floral creations and extraordinary bouquets, there are plenty of options to choose from, including mouth-watering chocolates and memorable cards to make it a day to remember. The specialists will ensure these Instagrammable-creations will leave a lasting impression for years to come.For more information visit 800flower.aeDarcey FlowersWith nothing but heartfelt blooms that exude nothing but love, Darcey Flowers is a premium flowers shop that offers a wide range of luxury flowers to make the occasion even more special. From red roses to sophisticated peonies, the options are endless and each bouquet will truly be cherished by the receiver.For more information visit darceyflowers.aeFine BloomsFine Blooms brings a fresh and imaginative approach to floristry to the UAE with beautifully sourced pieces with expert florists any time of the year. Born with the ability to transform spaces in private residences, event venues and corporate environments, each bouquet is inspired by architecture and is designed to express love, especially this month.For more information fineblooms.comFloretteKnown for their exquisite arrangements, Florette brings an array of fresh flowers delivered straight to your door. It aims to offer the best seasonal bouquets and designs them specifically to make every special moment come alive. From floral centrepieces to lavish bouquets, each creation is wrapped in a classic manner for that sophisticated look. This Valentine’s Day, customers can choose from an array of flowers ranging from eucalyptus to fragrant freesias.For more information florette.aeGo FlowerGo Flower is designed to bring only the best blooms of the season into your home. From red Milan roses to Fuschia flowers with eucalyptus, each bouquet is tailored to the customer’s preferences. These romantic designs are sure to add that oomph to someone’s day and make the occasion even more special.For more information visit goflower.aeFlowardThis exclusive Valentine’s Day collection has a plethora of bouquets and creations to choose from. Whether a parent, friend or a loved one in your life, the best way to express your love is through these simple yet pristine creations are designs that have a gorgeous appeal. To order Valentine’s Day flowers online simply choose which bouquet represents your loved one the best, from colorful to classic floral stems.For more information visit floward.comBlooming BoxFrom stunning bouquets to lavish bundle treats, Bloomingbox has launched a sophisticated Valentine’s Day collection this year. Ensuring you’re loved ones feel special, the brand has curated a selection of exclusive hampers in collaboration with leading brands such as Montblanc, Cipriani, Rituals and Mirzan as the bouquets are sent with a personal touch for that special someone in your life. With delectable cakes and heart-shaped chocolates to complement each gift, there’s something designed to cater to each one and make them feel special.For more information visit bloomingbox.comBlack and BlancThis premium flower delivery service in the UAE is offering a delightful selection of fresh flower arrangements that can beautifully adorn any home. From vibrant red roses to infinity ones that last a lifetime, this eternal gift is designed to ensure your loved one only deserves the best this season.For more information visit blackandblanc-fleur.com– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied & Feature image: Instagram @holliemercedes More

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    How I got my job as… Head of Marketing at this premium global chauffeur service company

    Lifeby Sarah Joseph5 hours ago Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.This week, we speak to Rakhee Raval Shepherd, the Head of Marketing & PR at Blacklane Middle East. Blacklane’s Chauffeur Service delivers an unparalleled ride experience so you can optimise your travel time. All the chauffeurs are meticulously trained to provide a seamless and safe experience for each passenger.With a strong background in marketing, Shepherd has garnered the right skillset over the years in her field as a professional. To understand more, Emirates Woman sat down and spoke to to see how her entrepreneurial journey began.What was your favourite subject at school?There were quite a few subjects I enjoyed, from physical education to geography and learning about different countries and cultures. But I would say that Oral English and Business Studies were my favorite, expressing yourself through words and learning about the origins and growth of businesses fascinated me.What was your first job?My very first job was with Ipsos, a global market research firm engaged by brands to understand their audiences better. It was quite challenging as it involved cold calling people, which is never fun, but back then people had more time to conduct these types of surveys. This led to me working as promotional staff in London whilst I was at university, working with beauty and perfume brands to promote their products at Heathrow Airport, which was perfect for me as I love speaking with people.What brought you to Dubai?After university I worked for a fashion accessory supplier, the company wanted to expand into Asia and the Middle East, so I moved to Hong Kong for two years to lead the growth of the business in these markets. One of my key clients was the owner of a leading fast fashion retailer based in the UAE, we built a strong connection, so I ended up moving to Dubai to support in the execution of the new retail concept the group was launching. It was the right move for me, a great opportunity presented itself combined with the year-round sunshine and tax -free earnings, I would have been crazy not to move to Dubai, I’ve now been here for 14 years.What inspired you to enter the mobility space and talk us through your role as Head of Marketing & PR at Blacklane Middle East.When I looked back at the roles I’ve previously had, it was working with start-ups that I enjoyed the most. So, when I was approached by a recruiter about Blacklane entering the market and the Dubai project being the testbed to launch the companies enhanced business model, which would later roll out into other cities, I felt that same level of excitement. When I joined Blacklane, my objective as Head of Marketing & PR was to launch Blacklane in Dubai, generate brand awareness through multiple marketing channels and work with media to target a B2C audience. We also spent a lot of time looking at our brand positioning and how we could differentiate ourselves from other existing players.Talk us through the concept of Blacklane?Blacklane is an award-winning global chauffeur service operating in more than 50 countries and 200 cities worldwide. Last year we launched in Dubai with an all-electric fleet of luxurious Mercedes-Benz EQS vehicles, driven by our team of Academy-trained male and female chauffeurs. Our chauffeurs work exclusively for Blacklane and receive a monthly salary and we provide upgraded accommodation with amenities so that they are well looked after. We invest heavily in their training so that they can perfect their driving abilities and learn about chauffeuring etiquette which results in providing an exceptional service ensuring that every guest feels safe and comfortable when riding with us. Our services are available through our mobile app making it stress free and convenient to book a professional chauffeur.What are the key elements of your role?I work across all elements of the marketing function, starting from developing both the marketing and PR strategies, supporting the overarching business objectives. Ideating and executing creative content like our OOH campaigns, brand shoots, developing both B2C and B2B marketing collateral, and creating compelling digital content. I manage my team and oversee all brand partnerships, collaborations, sponsorships, tradeshows and activations as well social media and influencer management. In addition, I manage the PR agency and engage in media relations, and of course I am responsible for the budgets, KPIs and reporting.Talk us through your daily routine.Honestly, every day is different which is something I appreciate but generally I start my day with a 15-minute meditation before my kids wake up to prepare myself for the day ahead, I get the kids ready for school and drop them off, and if I’m lucky I manage to squeeze in a quick run or work out before I catch up on emails, align with my team and lay out the priorities for the day.What advice do you have for anyone looking to follow in the same footsteps?My role is an all-encompassing role and involves multi-tasking at every moment. Attention to detail is key and having good people skills, most importantly having a motivated and engaged team is crucial. It is highly rewarding when you see the visual outputs or when projects are executed well, and you see the objectives set out being met.Tell us more about the servicesTypically, limousine services that offer professional chauffeurs and luxurious vehicles require pre-booking via the web or by phone, but Blacklane brings this level of service excellence to guests via a mobile app, which is very convenient. We offer a range of services includes one-way and return journeys, airport transfers, hourly bookings, as well as inter-emirate travel. Guests also have the option to book a ride now or to schedule one for later. It makes me proud to say that 50 percent of our chauffeurs are female and that we offer premium quality child car seats, both preferences can be requested via the app.What is the best piece of advice you have ever received?When making decisions, quiet your mind and follow your instincts.And what is the worst?Just do what they tell you to do.What’s the biggest challenge you have had to overcome?Balancing work and home life as a new mum.What’s your future for the brand?Our vision for the future of the brand is rooted in promoting an ethical and eco-conscious way to travel. We aspire to lead the industry by example, setting new standards in safety and sustainable travel. Our goal is to redefine luxury travel by intertwining opulence with a commitment to the planet, offering our guest a travel experience that is not only luxurious but also socially and environmentally responsible.– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied & Instagram @blacklanemiddleeast More