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    The Summer Escape – The Summer Escape Issue cover shoot with Reform Athletica

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    Dina ElShurafa, Founder of Reform Athletica, shares how Pilates and TRX can carve out a sense of peace and mental escape this summer and beyond.
    Talk us through your background.
    I am a lawyer who has been practicing in London for the past 15 years. In fact, it was the very nature of my job that inspired me to start Reform Athletica during my frequent visits to Dubai. I split my time between London and Dubai and have recently taken the decision to step away from my legal career to focus on Reform Athletica as we embark on growing the brand within the GCC and beyond.
    What inspired you to launch Reform Athletica?
    Having experienced the benefits of strength training firsthand (lifting, TRX and reformer Pilates/Lagree), I wanted to bring to Dubai a concept that delivered a one-stop shop that catered to everyone’s fitness needs. As a type 1 Diabetic myself, I know the importance of staying healthy and fit and we recognised a gap in the Dubai market for a class-based fitness studio with high-quality training. My work brought me to Dubai often and when searching for studios in the city to continue with my fitness regime, the options were few and far between. After some initial due diligence, it seemed like the opportune moment to make Dubai home to Reform Athletica. At Reform Athletica, we believe transformation comes through our signature approach, RITUAL, which is based on three pillars: Move, Connect, Reflect. For us, it is not a choice between parts, it is the loop that closes the circle, the rhythm that evolves as you do. These pillars are the foundation of our brand, our training philosophy and our community. Every decision, every design element, every class, and every experience stems from these pillars. We move together in class, we build connections in and out of class and through everything we do, we reflect on how far we’ve come.
    Reform Athletica was one of the first Lagree/Pilates studios in Dubai – how has the Lagree/Pilates game transformed in the UAE since you’ve launched?
    True to Dubai form, the emirate has outdone itself, even in the Lagree/Pilates market. When we opened there were only a handful of options, whereas we are now spoilt for choice. It is very encouraging to see a lot of start-ups opening and I believe that Dubai offers the very best due to the very nature of the city attracting the best talent. We are fortunate to have been one of the first and have built a great community over the past 7 and a half years and have clients and supporters (like Emirates Woman) who have been with us since the very start. We could not have done it without them.
    What are some of the key classes at Reform Athletica – tell us about the benefits.
    We have the Reform Method which is Lagree/Pilates for low impact but high intensity. The second is Strength, which is a bootcamp total body conditioning class using weights, TRX and bursts of cardio. The third is Sculpt & Burn for a matt Pilates barre fusion class, the fourth is Microform for a Lagree session that packs a punch using a smaller machine and the fifth is yoga, stretch and sound meditation for the reset of the body. We pride ourselves on having developed a holistic offering that caters to clients of all ages, fitness levels and backgrounds. Although we are known for our Lagree/Pilates, our unsung hero classes are the Strength bootcamp, micro TRX and yoga. My favourite class is RA Strength because it is a great cardio/HIIT style class that gets the heart rate up with a lot of lifting and weights.
    Can you tell us about the importance of strength training as women get into their 30s and 40s for longevity?
    Strength training is crucial not just for women in their 30s and 40s but men too, as it helps preserve muscle mass, boost metabolism, and improve bone density, which are all factors in preventing age-related decline and supporting long-term health. As we enter our 30s and 40s, our muscle mass naturally decreases, which is why resistance training (think lifting, TRX and body conditioning) helps maintain that muscle. I cannot stress enough how important this is, as the work we put in now will largely dictate how competently we can weather the inevitable consequences of aging.
    What are your top tips for maintaining a fitness routine even during the holidays?
    Get your steps in. That’s the easiest way to stay active during the holidays. If you can’t face the gym: walk, run, swim. Do something that is different from your usual routine if you can. If you’re a gym aficionado, try to find a personal trainer wherever you’re going to do at least one or two sessions a week. I’ve recently started doing that when I’m on the road and it’s been great for mixing up my routine because every trainer is different, and your routine gets switched up with variety. It’s also great as it holds me accountable and makes sure I get my workout in the schedule with no excuses to put it off.

    “Mindfulness is taking stock of where you are and understanding what your body and mind needs”

    Tell us about the studio aesthetics – why was it important to design this that way?
    Brick and mortar is important and that starts with designing for a hospitable, comfortable and high-end environment. More so than aesthetics, it is important to create a place that works for what we want to do. We love to incorporate lots of light and earthy tones to create a space that is timeless and classy. Art is a very important element of our design and aesthetic at Reform Athletica – art is our “wallpaper.” We believe that art has the ability to transform a space and at Reform Athletica we have an eclectic collection of artists from El Seed, Picasso, Damien Hirst and Fontana. The art of our studios has been collected over nearly a decade, years before the opening of our Jumeriah studio and the effort is constant. As we plan for expansion, we continue to monitor the art market and our search for interesting works covers Dubai and the auctions in London, Paris and New York. We have some interesting new works in our collection that will be displayed in the Abu Dhabi and Riyadh studios opening later this year, including Julian Opie, Niki Saint Phalle, and Kusama.
    What summer-specific classes or recovery tools do you recommend to beat burnout and heat exhaustion?
    Maintain your workout regime even during the summer. It’s easy to slip out of the ‘healthy habits’ during the summer because of the holidays, but treat your summer as you do any other month. Approach it with intention and discipline and ensure you are getting enough sleep, drinking lots of water and maintaining movement in whatever form. Switch to indoor activities, whether fitness classes or even a game of padel when it is too hot outside.
    As a female founder balancing it all, what advice do you have for carving out mindful moments to reset for the busy season?
    Movement is the best reset. It is so easy to keep chugging along when you’re busy with a never-ending to-do list. However, I have found that a walk, a class, a run, or a workout – any movement in whatever form, is the best way to break up the day, to reset, rebalance, and give the brain a break. Mindfulness is taking stock of where you are and understanding what your body and mind need. Once you’ve got that understanding, it becomes second nature to introduce mini mental and physical breaks for that much-needed reset.
    What are your expansion plans in the GCC?
    We’ve already announced earlier in the year our current expansion plans into Abu Dhabi and for our first location out of the UAE, in Riyadh. It feels like the natural next step for us, and we are very excited for where we will be by the end of 2025. That’s not to say that we are done with Dubai – things are cooking behind the scenes, and we will share more news when the time is right. This is the very reason why I have stepped out of my legal career to focus on our expansion plans, and I am very excited for where we will take the brand over the next two to three years.
    This is The Summer Escape Issue – where do you plan on travelling to this Summer?
    Aside from London, I will be between Riyadh, Dubai and Abu Dhabi to oversee the new and existing locations. But I am hoping to get some time off in August for an active break in Switzerland.
    Scroll through the gallery below to discover the full shoot:
    Photographer: Ziga MihelcicCreative Direction: Amy SessionsFashion Editor: Camille MacawiliMakeup & Hair: Karolina KurowickaModel: Mansi at MMG Artists
    Styling with thanks to VAARA

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram More

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      How I got my job as… Founder of a UAE-based floral boutique & PR agency

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      This week we speak to Haidi Al Marsumi, Founder and Creative Director of Haidis PR and Haidis Floret, a UAE and UK-based floral boutique and PR agency.
      Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
      From bespoke arrangements for events to managing clients through her boutique PR agency, her creative journey is testament to how she’s always ahead of the curve.
      In an exclusive interview with Emirates Woman, we delve deeper into Marsumi’s creative vision, lessons learned, and how her journey in the industry began.
      What was your favourite subject at school?
      English Literature, as I’ve always been fascinated by storytelling and how words can capture deep emotions and create vivid images. This love for literature has influenced the way I approach both branding and floral design, where every detail tells a story.
      What was your first job?
      My unofficial first job was growing up in wedding halls, watching creativity unfold alongside my mother, who was a wedding planner. She would give me small tasks to keep me busy while I watched creativity unfold around me. That early exposure sparked my appreciation for the process behind events. Later, my first official business venture was launching a fashion line as part of the Young Entrepreneur competition by His Highness Sheikh Mohammed bin Rashid Al Maktoum, which gave me invaluable experience in entrepreneurship.
      What brought you to Dubai?
      As I grew up in Dubai, I’ve always known there’s no better place to start a business than here. Even when If I operate in multiple countries, I will always need a base in Dubai because of its unique blend of innovation, culture, and opportunity. This city inspires me to grow my brands while staying connected to a dynamic and ambitious community.
      What inspired you to enter the PR and floral space and launch your brands?
      I hold a Bachelor’s degree in Business Administration with a focus on Marketing and E-commerce, as well as a Master’s in Digital Marketing. I’ve worked across various sectors in marketing, but I found my true passion in PR, especially because it’s closely connected to psychology, something I’m deeply interested in. I wanted to start my own company because nowadays, marketing and PR are often divided into too many confusing labels, sometimes just for sales reasons. But the truth is, PR is a marketing tool, and the real impact in marketing based on consumers psychology and building a real connection as well the image you build for the brand through effective storytelling. I wanted to create a company that combines it all. This space perfectly serves both my passions and creativity. I love organizing events and tying them to a brand’s DNA to create meaningful experiences, and nothing beautifies an event quite like flowers. Floral design is a therapeutic art, one that only true lovers of the craft truly understand.

      Talk us through the concept?
      Haidis.PR is focused on building authentic brand stories through strategic communication. It’s about helping brands connect with their audiences on a deeper level using consumer psychology, storytelling, and tailored brand positioning. Our aim is to create PR that’s not just noise, but a meaningful narrative. Haidis Floret, on the other hand, began organically. During our events, we received so many inquiries from guests asking if they could order the floral arrangements separately. My passion for flowers was obvious through the floral pieces I designed at events, and it felt natural to launch Haidis Floret as its own standalone brand. I wanted to extend the experience beyond corporate events and PR campaigns, to be part of people’s daily celebrations too, whether through online daily floral orders or personal occasions. Together, both brands complement each other by blending strategy with creativity, building stories you can see, feel, and remember.
      What are the key elements of your role?
      In PR, I craft ideas and build storytelling that carries both emotional and psychological meaning, always connected to the brand’s identity. Whether it’s an event, PR gifting, a photoshoot for a campaign or daily social media content, I act as the creative director behind every concept, making sure it aligns with the message we want to communicate. On the floral side, I design every piece personally, whether it’s for a large-scale event or the website collections. I always create the initial design, then our florists follow that direction. Floral design is a deeply creative process for me, and I see each arrangement as a piece of art, ensuring it reflects the emotion and message behind the occasion. Together, both brands complement each other by blending strategy with creativity, building stories you can see, feel, and remember. Across both sides of the business, I stay closely involved to make sure everything is aligned, intentional, and elevated.

      Talk us through your daily routine.
      I’m an early bird and usually start my day around 5am. On calm, balanced days, I like to begin with a workout, it gives me a positive boost and sets the tone for the rest of the day. On event or shoot days, we often start as early as 6 or 7 AM, making sure the set is ready and the floral designs are executed perfectly. For large installations, the setup can begin two or even three days before the event. My day includes everything from overseeing floral styling to coordinating talent, deliveries, and guest arrangements. In my field, there really isn’t a fixed routine, some days are packed with morning back-to-back shoots and evening events, while others are calm and quiet, giving me time to reset, recharge, and plan.
      What advice do you have for anyone looking to follow in the same footsteps?
      My advice would be to stay authentic to your passion and never stop learning. Focus on building genuine connections with clients, your audience, and your team. Understand the psychology behind consumer behavior; it’s what makes your storytelling truly effective. Most importantly, let everything you do carry valuable sentimental meaning. Remember, you succeed best at things you’re passionate about the most. When you put that energy into your work, people will resonate with it. Also, don’t rush growth and always think long-term success, not short-term.
      Tell us more about the pieces?
      Each piece we create is crafted for a reason, carefully connected to the meaning of the flowers and tied to the personality of the individual or brand. For example, our Haidis.Floret website “Feeling Extra Collection” features giant floral bags designed for the senders who love to give, and for the receivers, it’s for those who love to stand out from the standard. We also create artistic, sculptured floral designs for brands that focus on creativity and bold expression. Every flower has its own meaning, allowing it to speak uniquely for a brand and deepen the emotional connection with its audience.
      What is the best piece of advice you have ever received?
      The best piece of advice I’ve ever received through this field is: instead of making someone else’s dream come true, make yours. This mindset inspired me to start my own company and pursue my true passions. Even if it means more work than an ordinary job, at least I am building something of my own that will last a lifetime with me.
      And what is the worst?
      I think the worst advice I’ve ever gotten is to chase trends for the sake of views, whether for personal branding or brand building. While it might bring quick attention, it often lacks authenticity. It’s much better, even if it takes more time, to build something genuine that people won’t just remember for a few months but will leave a lasting impression and create loyal customers for life.

      What’s the biggest challenge you have had to overcome?
      Throughout my career, I have remained patient and resilient. While I haven’t faced major obstacles so far, some challenges are more mental than practical. For example, not everyone shares my taste or perspective, so sometimes, even if the outcome isn’t exactly as I envision, I need to compromise and truly understand the client’s personality and preferences. It’s essential to incorporate their individuality into the work, even when it differs from my own vision. Additionally, being a perfectionist and working with intense passion can be exhausting. Since not all team members share the same level of passion or attention to detail, I’ve learned that patience and empathy are key to effectively guiding and supporting the team.
      What’s lies ahead for the brand?
      Haidis PR and Haidi Floret are growing in exciting new directions. At Haidis PR, we carefully select projects to ensure each receives our full creative focus and maintains the highest quality. Meanwhile, Haidi Floret operates more freely, reaching a wider audience with everyday floral offerings that bring beauty and meaning into daily life, not just special events. We are expanding into new concepts and locations, both locally and globally, while keeping Dubai at the heart of everything we do.

      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied More

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      New to Dubai? 17 useful apps to download on your phone

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      With our lives condensed into the palm of our hands on our phones nowadays, it’s essential to have all the necessary apps you need.
      From getting quick grocery deliveries to staying up-to-date with the latest trends, to ensuring you can get the best deals to experience life in Dubai, here’s 17 apps every woman living in the UAE needs to have on their phone.
      Ounass

      As the ‘definitive home of luxury’ for the Middle East, you can find the best local and international brands on the Ounass app. In Dubai there’s two-hour delivery available, meaning you can get that new outfit for a weekend brunch in the blink of an eye.
      You can download the app on both the iOS and Android stores.
      Bloomingdale’s

      Bloomingdale’s Middle East recently launched a new iOS app for the region, meaning you can shop right on your phone for all the latest new buys. Not only will shoppers have access to the most sought-after brands at their fingertips, but the delivery time for pieces will be minimal. For those based in the UAE, same-day delivery will be available and for Kuwait and Saudi, express shipping is available.
      You can download the app on the iOS store.
      Careem

      This hassle-free app is your one-stop-shop solution for all provides all your needs as you ride, order food and more around the UAE.
      You can download the app on both the iOS and Android stores.
      Microsoft Teams

      With the world adapting to the new work-from-home measures, the best way to stay connected to your team is through this all-encompassing app where members can chat, collaborate, share documents professionally and video call. Designed for hybrid working, this app lets company members connect from any part of the world making it easier to coordinate any upcoming project or assignment.
      You can download the app on both the iOS and Android stores.
      Level Shoes

      If you’re a shoe lover, this app is for you. This one-stop-shop haven gives you access to all the latest accessories all from the comfort of your home or even if you’re on the go, In celebration of its 10-year anniversary, this month Level Shoes will release a host of exclusive pieces from your favorite designer brands to get your hands on.
      You can download the app on both the iOS and Android stores.
      Talabat

      This online food ordering company ensures prompt service for all your needs, From restaurant deals to medicine delivered to your doorstep, this app connects customers to hundreds of restaurants and shops nearby making each service accessible without any added hassle. With the T-mart service on the app, customers are guaranteed fresh grocery deliveries in under 20 minutes without the need to physically visit any grocery store.
      You can download the app on both the iOS and Android stores.
      RTA

      This award-winning app allows residents to top up their metro Nol card, renew their license, top up for parking and renew any car service. This smart app is designed to allow users to chat with RTA agents for any questions pertaining to safe driving measures. Users can also calculate their Green points according to the public transportation services used to keep an eye on the money, time and carbon dioxide emissions saved.
      You can download the app on both the iOS and Android stores.
      Deliveroo

      After paving its way in Dubai, the British food delivery company seamlessly delivers groceries, takeaways and event floral arrangements right to your doorstep. With an integrated delivery network, meets all your food needs with a plethora of restaurants including fine-dining options.
      You can download the app on both the iOS and Android stores.
      Viya

      To enjoy the best of what Dubai has to offer you need to ensure you download the UAE rewards app Viya. Think of the platform as your VIP access to around 100 city’s top restaurants and bars as well as sporting experiences, exclusive spa days and rounds of golf on Dubai’s leading courses. Sunseekers will love exclusive access to hotel pools and beaches by booking day pass via the app. The format is simple and works on a two-way loyalty system. For every Dhs10 you spend at a Viya partner, the app will reward you with Dhs1 that can eventually add up and go towards an unforgettable experience. In addition, you will enjoy savings on every purchase via the app. Your five-star access awaits from only Dhs1,375 for three months.
      InstaShop

      Get your groceries from your trusted local supermarkets on InstaShop at the same in-store prices with a 45 minute average delivery depending on your location. You need to simply download the app, sit back and the experts on this platform will handle the rest.
      You can download the app on both the iOS and Android stores.
      The Entertainer

      This money-saving app has over 7,000+ Buy One Get One Free offers in Dubai. From beauty & fitness to spas & wellness, fine dining, theme parks, family fun and so much more – your saving habits are kickstarted with this app.
      You can download the app on both the iOS and Android stores.
      Namshi

      As the Middle East’s largest online fashion site, the Namshi app is a must-have to get all the best and latest pieces at a reasonable price. With over 500 brands and 10,000 items of clothes, shoes and accessories you’ll sit there browsing for hours.
      You can download the app on both the iOS and Android stores.
      Spotify

      What better way to listen to all the songs and podcasts you love than on one consolidated app, giving you access on any gadget whether a phone, computer or tablet. Always ready at your fingertips, you can even let Spotify surprise you with their personalised playlists which are curated especially according to your taste as you sit back and relax with the premium subscription also available for uninterrupted learning.
      You can download the app on both the iOS and Android stores.
      The Dubai Mall

      As the largest shopping centre in the world, getting around The Dubai Mall can prove to be difficult if you’re new to the UAE. However, the app is your ultimate guide to helping you get around the mall to find the best shops and restaurants Dubai Mall has to offer.
      You can download the app on both the iOS and Android stores.
      Zoom

      With strict worldwide travelling measures, keeping in touch with your friends can be quite the task. The Zoom app has made staying up-to-date with your loved ones easy, as with a click of a button you can all connect as frequently catch up with each other.
      You can download the app on both the iOS and Android stores.
      Washmen

      For those on a busy schedule or just want an app that can take care of your washing, Washmen will be a godsend. Washmen is a simple app that takes care of your laundry with wash & fold and clean & press services. The usual turnaround time for garments is 48 to 72 hours.
      You can download the app on both the iOS and Android stores.
      6thStreet

      The elevated fashion and lifestyle e-commerce brand is committed to providing round the clock service for bags, shoes and outfits. Delivered right to your doorstep, the platforms give users the best of global brands at the most accessible prices. From activewear to an exclusive selection of fragrances, shoppers can scroll to their heart’s content.
      You can download the app on both the iOS and Android stores.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Instagram & Feature Image: @veneti.a More

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      8 celebrity-approved luxury hotels for a Dubai staycation spots for the summer

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      Life

      July 9, 2025

      VIEW GALLERY/ 8 IMAGES
      While being titled as one of the most luxurious capitals in the world, Dubai is a hub to millions of visitors every year, some of which include celebrities.
      From Beyoncé’s unforgettable performance at the grand opening of Atlantis The Royal to the iconic underwater suites at Atlantis, The Palm made famous by the Kardashians, Dubai’s hotel scene is anything but ordinary. Whether it’s the 7-star opulence of Burj Al Arab, a favourite of Justin Bieber or the energetic, influencer-packed vibe of FIVE Palm Jumeirah, each property brings its own brand of glamour. At One&Only One Za’abeel, where Jennifer Lopez and Vanessa Hudgens turned heads at the opening party, you’ll find a sky-high slice of sophistication designed for the spotlight.
      Each hotel goes beyond luxury—it’s about curating moments that feel cinematic, indulgent, and effortlessly Instagrammable. So if you’re craving a summer escape without leaving the city, these hotels ensure you’re staying where the stars play.
      Emirates Woman has curated a list of A-list-approved hotels where popular faces from around the world have chosen to have a getaway.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied & Feature Image: Getty (Kevin Mazur) More

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      22 rattan essentials your summer home needs ASAP

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      Life

      July 9, 2025

      Rattan furniture has been a beloved design element for centuries, with its origins tracing back to Southeast Asia, where the flexible yet durable material was first harvested and woven into functional pieces.
      Known for its natural, earthy appeal, rattan brings a touch of warmth and texture to any space, making it a perfect choice for summer styling. Whether you’re aiming for a breezy coastal vibe, a bohemian retreat, or a modern minimalist look, rattan furniture effortlessly blends with various decor styles.
      Its lightweight yet sturdy nature allows for easy rearrangement, helping you create a fresh, inviting atmosphere just in time for the sunny season.
      How to style rattan in your home:
      Start with Key Pieces – Introduce rattan through furniture like chairs, headboards, or coffee tables for an instant organic touch.Mix Textures – Pair rattan with soft linens, cotton throws, or jute rugs to enhance its natural feel.Add Greenery – Plants and rattan complement each other perfectly—try placing potted palms or trailing vines near rattan pieces.Blend with Modern Elements – Balance rattan’s rustic charm with sleek metals, glass, or neutral-toned ceramics for a contemporary look.Layer for Depth – Use rattan baskets, trays, or light fixtures to add subtle texture without overwhelming the space.Go Coastal or Bohemian – For a beachy vibe, pair rattan with light blues and whites. For boho flair, mix in colorful cushions and patterned textiles.Keep It Airy – Rattan works best in well-lit spaces, so arrange it near windows or in open areas to maximize its breezy appeal.

      Incorporating the woven furniture into your home is a simple yet effective way to embrace summer living. Its timeless charm and versatility ensure your space feels refreshed and effortlessly stylish all season long. Whether you opt for a single statement piece or fully commit to a rattan-filled aesthetic, this natural material will bring warmth, texture, and a laid-back elegance to your home. So this summer, let the organic beauty transform your space into a serene, sunlit sanctuary.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied & Feature Image: Pinterest More

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      Here’s how you can get the UAE Golden Visa through the new nomination process

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      Life

      July 8, 2025

      The UAE has unveiled a streamlined pathway to its coveted Golden Visa for foreign citizens, offering long-term residency for a fixed, one-time fee—making it more attainable for global professionals, investors, and high achievers. While the program previously required significant real estate investments or business commitments, the newly introduced nomination-based model broadens opportunities for eligible candidates without the steep financial thresholds.
      The pilot phase of the initiative has been launched for India and Bangladesh, with over 5,000 Indian applicants expected in the first three months, according to officials involved in the process.
      The Golden Visa grants foreign nationals the right to live, work, and study in the UAE with unparalleled benefits: renewable 5- or 10-year residency, multiple-entry privileges, no sponsor requirement, and the ability to sponsor family members and domestic staff. Now, with a one-time fee of AED 100,000, select Indian applicants can secure lifetime residency without the previous AED 2 million real estate mandate.
      18 celebrities awarded the UAE’s golden visa

      Who Qualifies for the Golden Visa?
      The Golden Visa isn’t a one-size-fits-all program. The UAE government outlines specific criteria across categories:
      Investors: Must inject AED 2 million into UAE-accredited funds or property, prove capital ownership (no loans), and pay AED 250,000 annually in taxes for a 10-year visa.Entrepreneurs: Need a tech or innovation-driven business valued at AED 500,000+, with approvals from auditors and incubators.Specialized Talents: Doctors, scientists, artists, and executives earning AED 50,000+ monthly require government endorsements.Top Students: High achievers (95%+ in school or top-tier university GPAs) may secure 5–10 year visas.Humanitarians & Frontline Workers: Recognized for long-term service or exceptional contributions.
      Launch your business in 60 minutes with Dubai’s Meydan Free Zone instant licensing

      The Nomination Route
      For those deterred by high investment minimums, the nomination-based Golden Visa—facilitated by agencies like Rayad Group and VFS—waives property requirements. Instead, applicants are assessed on career achievements, societal impact, and potential value to the UAE’s economy.
      How to Apply
      1. Choose Your Category: Align with investment, entrepreneurship, talent, or student pathways.2. Gather Documents: Financial proofs, recommendation letters, academic records, or business audits.3. Submit via ICP (federal) or GDRFAD (Dubai-specific) portals—or through authorized agents for nomination cases.4. Undergo Vetting: Background checks on finances, criminal history, and online presence.5. Receive Approval: Successful applicants gain residency perks, including family sponsorship.
      The updated Golden Visa reinforces the UAE’s appeal as a hub for global talent and mid-tier investors. Real estate analysts note it could boost demand for Dubai’s mid-segment properties while maintaining the luxury market’s stability.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied & Feature Image: Pinterest More

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      7 protein matchas to try for some post-workout fuel in Dubai

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      Life

      July 8, 2025

      If you’re in Dubai and craving protein matchas, several cafés offer innovative drinks that combine the health benefits of matcha with a protein boost.
      These cafés not only serve delicious matcha drinks but also incorporate ingredients that enhance the nutritional profile, making them a great choice for those looking to enjoy a protein-rich, flavorful beverage.
      Here are some top spots you might want to pop-by pre or post-workout
      Backyard

      Backyard Dubai offers a selection of protein-rich matcha beverages across its various locations, including Silicon Oasis, Meydan, Al Khawaneej, and Umm Suqeim. Their menu features the Protein Matcha, which combines matcha powder, spinach, banana, almond milk, agave, and vegan protein, priced at Dhs38. Additionally, they offer other protein shakes such as Protein Berry (mix berries, almond milk, almond butter, agave, whey protein) and Chaga Cacao (chaga powder, banana, almond milk, peanut butter, cacao nibs, agave, whey protein), both priced at Dhs40 These beverages are available for delivery through platforms like Deliveroo.
      Location: Nadd Al Hamar, Jumeirah, Al Khawaneej & American University of Dubai.Website: @bckyrd.ae
      Maison Cha Cha
      This NYC-inspired café in Downtown Dubai known for its creative and wellness-driven matcha drinks. While not all beverages are labeled as “protein matcha,” several options like the Peanut Matcha (made with organic peanut butter and full-fat milk) and The Chill Pill (with ashwagandha, almond milk, and cinnamon) offer functional benefits and some protein content. Other popular drinks include Get The Glow with taro and blue spirulina, and Matcha Chai with warming spices. The café focuses on premium ingredients and is open daily from 7:30am onwards.
      Location: Burj Crown, Emaar BoulevardWebsite: maisonchacha.com
      PEAQ

      The first social wellness club in Dubai promises a matcha unlike any other. PEAQ focuses on wellness services such as contrast therapy, cold plunge, sauna sessions, Lagree workouts, and recovery treatments. Additionally, guests can indulge in a variety of protein shakes including the matcha protein shake with vanilla protein. Prices start at Dhs39.
      Location: Goshi Warehouse City 2 Warehouse 25, Al Quoz Industrial 3Website peaqwellness.com
      Barry’s

      Barry’s Fuel Bar in Dubai offers a variety of protein-rich matcha beverages designed to support your fitness and wellness goals. One standout option is the Matcha Made in Heaven, which combines almond milk, matcha powder, spinach, banana, almond butter, and vanilla whey protein for a nutrient-packed smoothie priced at AED 42. Additionally, the Cloud 9 and Above smoothie features coconut milk, matcha powder, cashew butter, and vanilla whey protein, offering a creamy and satisfying option at Dhs37. You can also order them through delivery platforms like Deliveroo.
      Location: DIFC, Marina, and The Galleria MallWebsite: Barrys.com
      NETTE
      This French-Japanese gastro bistro renowned for its health-conscious menu and premium matcha offerings. While the café doesn’t explicitly label drinks as “protein matcha,” several options are designed to support wellness and may appeal to those seeking protein-rich beverages. Visitors can savour the classic preparation of ceremonial-grade matcha whisked to perfection, available hot or iced and add their protein to it. Additionally, NETTE offers the option to enhance your smoothies with vegan protein or collagen jelly, allowing you to customize your drink to meet your nutritional need. It’s open daily from 8am to 10pm. A padel workout after this is a must.
      Location: Matcha Club, Al QouzWebsite: nette.ae
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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      5 stretching studios in Dubai for a mind and body reset

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      Life

      July 8, 2025

      In a city as fast-paced as Dubai, the idea of a long weekend often comes with the temptation to escape—book a flight, pack a bag, and leave the hustle behind. But what if the ultimate relaxation destination isn’t a far-off retreat, but right here in the heart of the city? Instead of dealing with airport chaos or long drives, why not give your body and mind the reset they deserve at one of Dubai’s top stretching studios?
      These havens of flexibility, mobility, and deep relaxation offer a science-backed way to unwind tight muscles, ease stress, and leave you feeling rejuvenated—no passport required. Whether you’re an athlete recovering from intense workouts, an office worker battling desk-induced stiffness, or simply someone craving mindful movement, these studios provide the perfect sanctuary to slow down, stretch out, and step into the long weekend feeling lighter, looser, and more balanced.
      Pramas Premium Wellness Studio

       Located in Nad Al Sheba, this all-in-one wellness studio offers a variety of wellness treatments like Pravilo, gravity based sessions, yoga, sound and breath, ice bath treatments with a focus on resetting your nervous system for a complete system reset.
      For more information, visit pramas.world.
      Pravilo Dubai

      This newly-opened Dubai studio located in Al Qouz introduces a unique holistic approach through the ancient practice of Pravilo, offering deep myofascial release, neuromuscular integration, and posture realignment, promoting a 360 degree holistic well-being. Through ancient Slavic stretching, the sessions offered boost flexibility, mental clarity, and posture alignment – giving you a new sense of ‘self’.
      For more information, visit pravilodubai.com.
      TOPSTRETCHING

       Located across the Palm, Downtown, JBR and Sky View in Dubai, this all female stretching studio offers a variety of classes like aerial stretching, pilates, yoga, split school, TRX and more – perfect for anyone just getting started on their wellness journey and want to pick from this variety of options that offer a relaxing introduction to the world of wellness.
      For more information, visit topstretching.company.
      Stretch.com

       With dedicated sections for him and her, Stretch.com focuses on assisted stretching, offering both one-on-one classes and group sessions. The studio also offers specialized stretch massages designed to relieve muscle tension targeting flexibility and movement improvements. You can visit their Downtown or Dubai Marina studios to experience this one-of-a-king stretching experience.
      For more information, visit stretch.com.
      Atria Studios

      Atria Studios is the perfect choice for someone with an interest in ‘art’ful relaxing. Offering pole focused sessions like ballet, pole dance, areal hoop classes, hand balancing and acrobats, strength training for pole and aerial, aerial yoga and more, the studio is the perfect space to sync your mind and body for the perfect weekend recharge.
      For more information, visit atriasudios.me.
      This long weekend, skip the stress of travel and invest in a different kind of escape—one that leaves you feeling restored, not exhausted. Dubai’s stretching studios offer more than just physical relief; they’re a gateway to mental clarity and a deeper connection with your body. Whether you opt for a high-energy assisted stretch or a slow, meditative session, you’ll walk out standing taller, breathing easier, and carrying the kind of calm that lasts long after the weekend ends. So instead of rushing to the airport, take the road less traveled: the one that leads to your mat, your breath, and a newfound sense of ease. Your body (and your mind) will thank you.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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      How I got my job as… a restaurateur and founder of renowned dining concepts in Dubai

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      This week, we speak to Samyukta Nair, restaurateur and founder of London and Dubai’s Jamavar and MiMi Mei Fair.
      Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
      With a discerning eye for detail, passion for gastronomy, and a business pedigree, Samyukta started her journey as a Design & Operations Associate at The Leela Palaces Hotels & Resorts, founded by her late grandfather Captain CP Krishnan Nair, where she worked her way up to become the Head of Design and Operations. Afterwards, she then pursued launching a luxury sleepwear and lifestyle label, Dandelion, in 2015. From 2016 onwards, Samyukta launched design-led restaurants in London, from fine dining Indian concept Jamavar to MiMi Mei Fair, a discreet dining destination, which has then been recently added to Dubai’s dining scene in 2024. Here, we delve deeper into Samyukta’s entrepreneurial vision, lessons learned, and how her journey in the industry began.
      What was your favourite subject at school?
      Literature. I was always drawn to the way stories could transport, inform, and transform. That love for narrative never left me—and today, I weave that same sense of storytelling into the spaces I create, whether it’s through design, menu curation, or the atmosphere of a restaurant. Story is my starting point, and literature taught me how powerful it can be.
      What was your first job?
      My first job was within the family business—I apprenticed under my mother at The Leela, learning the intricacies of design and operations. It wasn’t glamorous, but it was foundational. I spent my time learning how to balance form with function, and how the smallest details—like the way a cushion is placed or the way light touches a plate—can completely alter a guest’s experience.
      What eventually brought you to Dubai?
      Dubai felt like a natural next chapter after London. It’s a city that sits at the intersection of ambition and aesthetics, and it resonated deeply with my vision. Much like London, it welcomes global voices and ideas, but what drew me in was its appetite for emotion-driven hospitality. It’s a place where you can be bold with design, generous with service, and unafraid to build worlds that are theatrical yet grounded.

      What inspired you to enter the F&B space and launch MiMi Mei Fair and Jamavar in Dubai?
      Hospitality is part of my legacy, but I wanted to reinterpret that inheritance in my own voice. Jamavar was born out of a desire to honour India’s culinary heritage with global finesse, while MiMi Mei Fair offered a canvas to explore whimsy, mystery, and Chinese gastronomy through a contemporary lens. Dubai offered the right audience—curious, cultured, and emotionally attuned. It gave us the opportunity to introduce something not just new, but meaningful.
      What are the key elements of your role?
      Vision and detail. I shape the narrative spine of each concept—its story, its soul—and then work with the team to bring it to life across food, interiors, music, and service. I’m also deeply involved in strategy and brand evolution, but what I value most is staying connected to the emotional core of each restaurant. No matter how many projects we’re running, the experience has to feel personal.

      Talk us through your daily routine.
      No two days are ever the same. Mornings often begin with creative reviews—menu tastings, design revisions, or branding work. Afternoons are for operations, strategy, and team check-ins. Evenings are usually spent visiting our restaurants, experiencing them as a guest, and observing the energy on the floor. I try to carve out small moments to recharge—a walk, a book, or a quick meditation—because creativity needs space to breathe.
      What advice do you have for anyone looking to follow in the same footsteps?
      Lead with feeling. This industry is about creating emotional connections—through food, through people, through space. You must have a clear point of view and an unwavering commitment to detail. Also, surround yourself with people who are better than you at what they do, and never lose sight of the guest’s perspective. And above all, be patient—great restaurants are built one moment, one memory at a time.
      What is the best piece of advice you ever received?
      “If you don’t stand for something, you will fall for everything.” My grandfather, Captain Nair, said that often—and it stayed with me. It reminds me to lead with conviction and to hold onto purpose even when the road gets complicated.
      And what is the worst?
      “Just follow what’s working.” I think in hospitality, replication dilutes magic. What works for one brand, one location, or one audience may not always translate elsewhere. Our most successful moments have come when we’ve taken risks and built something from a place of emotion and originality.
      Tell us more about the dining experience at MiMi Mei Fair.
      Jamavar Dubai is a celebration of India’s rich culinary tapestry—rooted in tradition but presented with elegance and precision. It’s regal, refined, and layered with flavour. MiMi Mei Fair, on the other hand, is playful and enigmatic. It’s imagined as the private residence of a fictional Chinese Empress, filled with antique chinoiserie, silk wallpaper, and theatrical flair. Both restaurants are deeply immersive in their own way—they don’t just feed you, they transport you.

      What has been the biggest challenge you had to overcome?
      Scaling without losing soul. Expanding across geographies means adapting to new rhythms and expectations. The challenge is to remain agile while fiercely protecting the emotional DNA of each concept. That tension—between evolution and authenticity—is something I’m constantly navigating. But it’s also where the magic lies.
      What are your goals for the future?
      To continue building restaurants that tell powerful, personal stories—spaces that become part of people’s lives and memories. I want to keep evolving with intention, exploring new cuisines and narratives, and perhaps even stepping into adjacent creative disciplines. But most of all, I want each project to be rooted in feeling. Because at the end of the day, that’s what lingers – how you made someone feel.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied More