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    Amira Sajwani on carving her own niche with PRYPCO

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    Life

    by Ruman Baig
    17 mins ago

    Amira Sajwani discusses her latest venture PRYPCO and how it has carved her own unique path in real estate by utilising innovative ways to make property investment accessible to all, allowing her to build her own legacy and carry on her family’s.
    PRYPCO aims to democratise real estate investments. How did you conceptualise this?
    PRYPCO was born from the vision of making real estate accessible to everyone by breaking down traditional barriers. Through technology, we created a platform that simplifies the process and enables “Real Estate Freedom.” PRYPCO Blocks, our fractional ownership vertical regulated by DFSA, al- lows investments in Dubai real estate with as little as AED 500, making property ownership achievable for all. We’ve fully funded nine properties already, proving strong demand and highlighting the growing interest in Dubai’s real estate market.
    What does “Real Estate Freedom” mean at PRYPCO?
    “Real Estate Freedom” is about removing restrictions so that individuals can buy, sell, manage, and invest without financial barriers. PRYPCO offers a one-stop solution, covering everything from mortgage options to the UAE Golden Visa. With PRYPCO Mort- gage, we’ve partnered with over 18 UAE banks to offer efficient home loan services, including pre-approvals and competitive refinancing options. In August 2024, we hit our highest single-month disbursal of AED 500 million, reflecting the demand and impact of our approach in Dubai’s property market.
    What innovations are coming next in real estate, and how is PRYPCO preparing?
    The proptech landscape is evolving, and PRYPCO is ready to lead. We’ve unified various real estate services into one platform, making it accessible to brokers, agents, buyers, and developers. This consolidation simplifies the real estate journey, catering to the growing interest in Dubai as a place to live and invest. I’m thrilled to see the industry transformation we’ll bring in the years ahead.
    You’ve launched ventures across different sectors. What drives your entrepreneurial diversity?
    Growing up, I watched my father, Hussain Sajwani, diversify DAMAC Group across six industries worldwide. That taught me to adapt and evolve continuously. Inspired by his journey, I founded PRYPCO and Amali Properties with my brother, Ali, aiming to innovate across sectors. Diversification challenges us to drive growth and make a meaningful impact in every industry we enter.

    What advice would you offer to aspiring female entrepreneurs?
    Resilience is key. The entrepreneurial path is challenging, but perseverance, adaptability, and a commitment to continuous learning are essential. Em- brace each challenge as an opportunity for growth. Trust your abilities, break through barriers, and know that every experience shapes your success.
    How do you balance managing multiple ventures with personal commitments?
    I’m highly organised and address tasks immediately to maintain balance. Effective delegation and an empowered team are crucial. While weekdays are work-focused, I ensure quality family time, like putting my daughters to bed, and I fully disconnect on weekends. This balance lets me be present in both my career and family life.
    What do you consider your greatest entrepreneurial achievement?
    My greatest achievement is seeing the impact of PRYPCO and our other ventures on clients and communities. We’ve democratised real estate investment, fostering financial inclusion and allowing people from diverse backgrounds to build wealth. Success, for me, is about creating positive change, addressing real needs, and contributing to society’s betterment.
    How did your educational background shape your approach to business and leadership?
    Education taught me critical thinking and problem-solving, both essential for effective leadership. It instilled a focus on ethical and sustainable business practices, which I carry into every venture.
    As an advocate for women in business, what changes would you like to see in the UAE’s business ecosystem?
    The UAE has made significant strides in empowering female entrepreneurs, but more funding tailored to women-led ventures and mentorship programmes would further support women’s success and reinforce the UAE’s leadership in gender equality.

    What does success mean to you, both professionally and personally?
    Professionally, success is building sustainable businesses that positively impact their communities. Personally, it’s balancing career with giving back to the community and enjoying a fulfilling life with my family.
    This is Precious Issue – what is the most precious thing to you?
    Family is my most cherished aspect of life; they are my foundation and support system. We were raised to prioritise family above all else and to always look out for one another. This principle guides us not only in our personal lives but also in our business endeavours. It’s the reason we have been able to build a successful family business across generations, and we owe this to our father, Hussain Sajwani, and our mother.

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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      Alberto Caliri on crafting the artistic tapestry of Missoni Home and building a legacy

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      Emirates Manby Ruman Baig2 hours ago Alberto Caliri has not only overseen ready-to-wear collections for Missoni but has also made substantial contributions to the realms of home decoration and furniture design for the luxury brand.His distinguished curricular studies and research in arts, textiles, and colours have cultivated a unique perspective that has seamlessly evolved with Missoni since 1998.Transitioning to the position of Missoni Home Collection Creative Director in March 2022, Caliri’s journey reflects a deliberate fusion of Missoni’s heritage with contemporary elements.In a freewheeling chat with Emirates Man, Caliri talks about the intricacies of his vision, examining the intersection of chromatic shades, irony, and profound sensitivity that shape Missoni’s Home collections.Alberto, your career with Missoni spans over two decades, transitioning from overseeing ready-to-wear collections to becoming the Creative Director of Missoni Home Collection. How has your journey evolved, and what inspired this transition?I’ve dedicated two decades working with Missoni, where it has allowed me to showcase my creative prowess. I’ve always been passionate about home design, so it was a natural choice for me to transition to Missoni home. It has been a lifelong passion which I’m happy to finally embrace. It has evolved naturally, and I think there is no better time to do it but now especially with the opportunities to create beautiful homes and leisure destinations.Missoni is known for its iconic colour palettes and zigzag patterns. How do you ensure a harmonious synergy between Missoni’s heritage and contemporary elements in the brand’s home collections, particularly in Moonstone Interiors by Missoni residences?Throughout the creative process of Moonstone Interiors by Missoni, we made sure to showcase the unparalleled expertise in luxury design and craftmanship Missoni has been known for. We did our best to integrate the natural environment of beachside living, with the design elements of Missoni, through a harmonious play with light, silhouettes, and shadows – creating a sophisticated coastal allure.The Moonstone Interiors by Missoni project in Ras Al Khaimah reflects a passion for art, culture, and nature. Can you elaborate on how Missoni’s iconic elements blend with details inspired by natural beauty, creating a unique and refined environment for this residential project?Unique combination of lines and colors, when applied to every detail of the project from the architecture to the interiors, furnishings and accessories, reflected a clear distinction and created an imprint that cannot be replicated. We played with the natural environment and the sophisticated craftmanship of the development – allowing us to create a distinctive Missoni residence that has the coastal imprint and opulent design.The Moonstone Interiors by Missoni residences are expected to be completed by the end of 2026. What challenges and opportunities do you anticipate in bringing Missoni’s design philosophy to a luxury residential project, and how does it differ from your work in fashion collections?One of the challenges we faced is the anticipation of the final product, where you are unable to see, touch and feel the ‘real thing’ until they finish the development. You are only able to experience such through renders and alike. Whereas clothing pieces can have prototypes to see the look and feel. However, with the long-standing expertise of our team, we have sharpened our abilities to ensure that the design philosophy of Missoni is gracefully executed and experienced by its residents regardless.The development includes various amenities such as a swimming pool, rooftop sunset pool, gym, spas, and more. How do you approach the integration of interior design with functional spaces to enhance the overall living experience for the residents?Our team made sure that the unique and vibrant aesthetic, along with the fusion of colors and patterns, echoes the vibrant essence of beachside living that is boasting in AlMarjan Island. Being aware of the natural elements, and the energy of the place allowed us to integrate the Missoni beachside allure, which is present in some of the properties we have launched previously.Reflective and transparent surfaces are strategically integrated into the Moonstone Interiors, creating a kaleidoscopic effect with natural light. How does this design choice contribute to the overall ambiance, and what impact do you expect it to have on the residents’ experience?Our goal is for its residents to experience a visually immersive experience that isn’t disruptive of daily life. We wanted the Missoni allure to effortlessly, and naturally fall into place by simply elevating the already existing luxury living within the property.Missoni as a brand is associated with bold design, elevated luxury, and attention to detail. How do you ensure that these values become the hallmarks of Moonstone Interiors by Missoni, and what sets this development apart in terms of design and luxury within the real estate landscape?With the brand’s commitment to luxurious craftmanship, the interiors typically feature a harmonious blend of Missoni’s signature patterns and textures, creating a visually striking and cohesive living environment. The attention to detail extends to the selection of furnishings, textiles, and finishes, all carefully curated to embody the brand’s unique style. This holistic approach to design sets Missoni residences apart, offering residents a truly immersive and exclusive lifestyle.– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied by Missoni  More