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    Embrace superlative design for your interiors with ONE 52

    Lifestyle

    by Amy Sessions
    53 mins ago

    We speak to Founder of ONE 52, Sasan Mostajeran, about the power of details and why investment pieces are the smart choice when it comes to interiors.

    What do the first 30 mins of your day look like, your morning routine?
    I do my best work at night, so I like to give myself enough time in the mornings to get the day started at a manageable pace and certainly always try to avoid feeling rushed. I will have a black tea without fail and often try to build in time for some mindfulness exercises, whether it be meditation, breathing exercises, or just some quiet reflection.
    How did you know it was the right time to launch ONE 52, and which steps previously led you to this path?
    I have been a lifetime design aficionado. This led me to art school and an early career in photography. After attending several international design fairs, I eventually started working with leading Italian furniture and lighting design manufacturers. However, I have always wanted to introduce something new to Middle East. This market is one of the most unique in the world and that heritage of design appreciation is exhibited on a grand scale. We see design everywhere here in Dubai and that is why I truly believe it is one of the best places in the world to live. When I visited USM’s headquarters and factory in Münsingen, Switzerland, and met the team behind the company, I thought it was a tremendous opportunity to partner with a world-class organization and bring its unique and innovative products to Dubai and the larger Middle Eastern market.

    What is the DNA of the brand?
    Our DNA is providing authentic, timeless design pieces with superior customer service. We are dedicated to providing our customers with furniture that looks great and is functional and timeless. From the moment a customer steps into our design studio, we aim to help them find the perfect furniture piece to meet their needs and tastes.
    How challenging was it to refine which brands you wanted to carry and was it easy to partner with them from the outset?
    When it comes to selecting brands to carry, it’s important to choose those that align with the vision of ONE 52 Furniture. I had to consider a number of factors such as brand reputation, design aesthetic, product quality, and market demand. Partnering with these brands was a multi-step process that required careful consideration and negotiations. I had to establish clear communication with the brands and build strong relationships with them to ensure that we were on the same page. In some cases, the partnership process was straightforward and easy, while in others it was more challenging. However, I believe that the time and effort put into building these relationships was well worth it, as it has allowed ONE 52 Furniture to offer a diverse and high-quality product lineup. Ultimately, my goal was to create a carefully curated selection of brands that would provide customers with the best possible shopping experience and enable ONE 52 Furniture to stand out as a leader in the furniture industry.
    There is an education piece needed around investment pieces that last a lifetime. Can you expand on this?
    Investment pieces stem from another era but has a timeless spirit. The creative expertise and innovation behind the product are what keeps products up to date. Having an original is a life-long companion and a cultural legacy – it doesn‘t lose value, and can be passed down through the family, adding to its own history. It represents longevity for generations. I believe that education is key when it comes to industrial design and investing in authentic pieces of furniture. “What is an original? Why should customers purchase an original when a copy is so much cheaper?” In industrial design, there are two conditions to being an original: the manufacturer must have production rights and there must be some form of collaboration between the designer. Yet there are frequent misunderstandings.
    What have been the most challenging or rewarding aspects since launching to date?
    As an Iranian national, opening a bank account can be a challenging and complicated process. Due to the international sanctions imposed on Iran, many banks have restricted their services for Iranian citizens. This has resulted in limited options to open a bank account, which can is a lengthy process and require significant documentation and verification.
    How do you approach scaling without compromising on quality?
    Scaling a business or organization can be a difficult task, and our top priority is maintaining quality. Our approach to this is to implement a system of checks and balances that can ensure that quality is maintained at each stage of growth. This can involve creating clear processes and guidelines for operations, providing regular training and development opportunities for employees, and incorporating regular quality control measures such as audits or customer feedback. Another important aspect is to prioritize investment in the right tools, technology and infrastructure that can support efficient and effective scaling. Furthermore, involving and empowering employees at all levels can help ensure that quality is maintained and that the organization remains adaptable and agile as it grows.
    Have you had any mentors and if so, what advice did they impart?
    My dad has been a constant source of inspiration and guidance in my life, serving as a mentor and role model for me. Throughout my journey, he has been there to offer wisdom and advice, always encouraging me to follow my dreams and pursue my passions. His unwavering support and belief in me have given me the confidence to take on new challenges and overcome obstacles. He has taught me the importance of hard work, perseverance, and integrity, and I am grateful for his example of what it means to be a successful and responsible individual. I am deeply thankful for his guidance and support, and I am proud to call him my mentor and my dad.

    What advice would you give your younger self?
    It’s important to always remind yourself that making mistakes is a natural part of growth and learning. Don’t be afraid to take risks and try new things, even if they may not always lead to immediate success. Embrace your mistakes as opportunities to learn and grow, and use them to improve yourself and your skills. Additionally, never stop learning and seeking new knowledge and experiences. Keep an open mind, be curious, and never stop pushing yourself to be better. And above all, never give up on your dreams. No matter what obstacles you may face, stay focused and persistent in pursuing your goals. Remember that success often comes from perseverance and hard work, and that the greatest achievements are often the result of overcoming challenges.

    If you were advising someone investing in a lifetime piece for the first time, which piece would you suggest and why?
    I would say the Charles & Ray Eames Lounge Chair and Ottoman by Vitra – a classic piece of mid-century modern furniture admired for its iconic design and unparalleled comfort for over 60 years. Its timeless design and excellent craftsmanship make it a worthwhile investment that can hold its value for years to come.
    In addition, I also suggest the Taccia Table Lamp designed by Achille and Pier Giacomo Castiglioni for Flos and the USM Haller System. It is a timeless piece of Italian design that offers both functionality and aesthetic appeal. The lamp’s distinctive design, with its spun aluminum reflector and blown glass diffuser, creates a warm and inviting ambiance in any room. The USM Haller System is a modular furniture system that allows for endless configurations and customization options, making it a versatile and practical investment for any space.
    Do you have a favourite piece you bought and what is on your Wishlist?
    I have a very long list of items… On top of that wishlist is The Ball Chair designed by Eero Aarnio.
    March’s – The Style Issue – Download Now 
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    Images: Supplied More

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    7 chic coffee table books for a strong interiors game

    Lifestyle

    by Sarah Joseph
    1 hour ago

    Designed for the avid traveller, minimalist and art enthusiast, coffee table books have become a decor staple in every home.
    As a visually stunning aesthetic designed to be placed on coffee tables, bedside tables, dining tables and even TV consoles, coffee table books have gained immense popularity over the years with its thick glossy pages created to educate readers of all ages.
    Whether you’re looking to spruce your home or gift a memoir to your loved one, these eye-catching books can seamlessly fit into any shelf.
    With eye-pleasing artwork and carefully curated pages, Emirates Woman has curated a guide of all the best coffee table books to invest in.

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @_emilyshome More

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    12 homeware products to refresh your abode this festive season

    Lifestyle

    by Dan Robinson
    2 hours ago

    The festive season will soon be upon us all and no holiday season is complete without the touch of new homewares to bring in the season of joy.
    Whether you’re decorating the home to welcome loved ones, being the hostess with mostess or gifting the interior lover in your life there is something for everyone.
    To help you narrow down the search Emirates Woman has curated the ultimate edit of Homeware to invest in for the upcoming festivities.

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied  More

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    7 coffee table books for a strong interiors game

    Lifestyle

    by Team Emirates Woman
    1 hour ago

    Designed for the avid traveller, minimalist and art enthusiast, coffee table books have become a decor staple in every home.
    As a visually stunning aesthetic designed to be placed on coffee tables, bedside tables, dining tables and even TV consoles, coffee table books have gained immense popularity over the years with its think glossy pages created to educate readers of all ages.
    Whether you’re looking to spruce your home or gift a memoir to your loved one, these eye-catching books can seamlessly fit into any shelf.
    With eye-pleasing artwork and carefully curated pages, Emirates Woman has curated a guide of all the best coffee table books to invest in.

    November’s – The Collectors Issue – Download Now
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @_emilyshome More

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    Al Huzaifa brings a new edge to furniture with its luxe store in Abu Dhabi

    Lifestyle

    by Team Emirates Woman
    3 hours ago

    IN PARTNERSHIP: The UAE homegrown luxury furniture brand Al Huzaifa has undergone a refined revamp in the country’s capital.
    Spanning across two levels, this expansive 34,650 square foot showroom situated in the heart of Abu Dhabi has opened its doors with carefully curated interiors that will cater to every individual’s needs.
    With a host of customer offerings such as woodwork treatments, fabrics, murals and metalwork all under one roof, the space ensures every element is taken care of.

    By adding a visual touch, the showroom gives customers an insight into emerging styles and concepts that are elegantly put together to seamlessly incorporate as part of any home décor.
    To reinvigorate any space, the store presents various elements of texture, shape and material for every room with key pieces that can blend into any interior. From sophisticated tabletops to grand seating arrangements with asymmetric sofas, Al Huzaifa’s unique eye has beautifully captured the art of emerging styles.
    For a bespoke journey, customers can tailor their pieces according to their personal preferences. With a seamless customization process from start to finish, each individual can transform their interiors completely as per their vision.
    From sourcing to installation, the requirements of each room including living, dining, bedroom and workspace areas can completely be curated according to the client’s specific requirements.

    Designed to highlight its century-old lineage since 1976, the brand is always at the forefront of design with its diverse offerings and to make any abode a luxurious sanctuary.
    With five showrooms in the UAE, including its Abu Dhabi store, Al Huzaifa continues to provide its customers with the best quality and high-end interior offerings tailored to create a comfortable, luxurious living environment.

    So if you’re looking to give your home an edge, you can now visit the refreshed showroom located in the Corniche area at Hamdan Street. For more information visit alhuzaifa.com. 
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More

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    Exclusive: At home with… Founder and CEO of Z7 Communications, Zeina El-Dana

    Lifestyle

    by Dan Robinson
    1 hour ago

    Nothing excites us more than aesthetic interiors and clean spaces.
    One such place that stands out prominently is Zeina El-Dana’s home. As the founder and CEO of one of the region’s prominent PR agencies, Z7 Communications, she has made strides in every aspect of her career and it all lies at the place she works from.
    From muted hues to carefully curated furniture pieces, every room is tailored to complement her sought-after interior choices.
    For an exclusive peek, Emirates Woman shares all our most loved elements from El Dana’s home.
    How long have you lived/worked in this space?
    I moved to this house five years ago after a long hunt of over 40 different villas. I fell in love instantly as this space felt like home when I walked in. The light, the bright feel from the double-height ceiling and windows and the lush green garden resonated with the elements that I was looking for. I am very close to the beach, the vibrant cultural communities in Dubai as well the Z7 offices in Dubai Design District.
    Did you have a clear concept from the outset, and which key pieces are your favourite?
    Given my busy schedule, which involves a lot of travelling, finding my happy place was vital. I con- sider my home to be my haven, where I can recharge. I was on the lookout for an airy, bright space with an open living area where I could host my friends and family. I also like to be surrounded by nature and my home strikes the perfect balance with natural elements such as wood, plants, and flowers in the interiors and the beautiful garden where I enjoy spending the winter months in the warm company of my friends. Some of my favourite interior pieces are the collector’s Sumo edition of Murals of Tibet from Taschen, signed by the Dalai Lama, a vintage tribal carpet from Tribal Rugs in Beirut, and of course the art pieces I’ve collected over the years.

    Have you custom-built any bespoke pieces?
    My square red dining table was custom-made by The Line Concept and the marble bar that an independent designer in Dubai created. Both are unique pieces that stand out in the space.
    How do you think your interior reflects you/your brand?
    I created my home interior around my lifestyle, which I like to maintain as healthy, neat, and peaceful. I love the white interiors, which exude a holistic effect, Zen, and oodles of positive energy. There are also influences from art, vintage pieces, and my fashion choices to a certain extent. My style is minimalist, but I like mixing patterns and colours to add warmth. Similarly, my home’s mini- mal, white base is layered with splashes of colours and details, and I am always on the hunt for new, stylish, and subtle items I could add to my house. Being an ardent traveller, I’ve collected unique pieces throughout the years which add a personal touch to my space and reflect my journey. I love the charming old yet minimalistic design of the house overall.

    Describe your taste in three words.
    Minimalist, bohemian and evolving!
    September’s – The Entrepreneur Issue – Download Now
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Emirates Woman, Photography by Mark Mathew More

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    6 perspex pieces to add an edge to any space

    Lifestyle

    by Amy Sessions
    1 minute ago

    As warmer months approach, spending time indoors becomes the common norm.
    With simple additions to any home, each room can feel more inviting with minimum effort. With the power of practically invisible perspex décor to transform any space, these pieces are a surefire way for a clean-lined look.
    From coffee tables to bar stools, each home-décor item can transform any area without having to knock off the walls and go that extra mile. After adding a few touches, any outdated space can feel up-to-date with a hint of flair.
    To revamp your space, the experts at Emirates Woman have curated a guide of all the pieces that are sure to add an eclectic edge to any home.

    June’s – The Clarity Issue – Download Now
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & feature image Instagram @finnishdesignshop & lafsharstudio More