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      Inside Natalia Shustova’s Mykonos-inspired Dubai home

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      Lifestyle

      by Amy Sessions
      1 minute ago

      Natalia Shustova, founder of GOSHÁ, invites us inside her Mykonos-inspired Dubai home.
      How long have you lived/worked in this space?
      We moved into our villa (no.38 as we prefer to call it) in August 2020. It took us 48 days to totally renovate it.
      Did you have a clear concept from the outset and which key pieces are your favourite?
      We never had a mood board or concept for no.38… we wanted to create a very dreamy place reminding us of our favourite travels, something with a bit of nostalgia and artistic references in every corner. The Poltronova Ultrafragolla mirror was my dream for a long time and is still my favourite piece in our house, as well as the vintage blush Togo set. I’m also in love with our Mykonian garden – so many good nights with good friends have been spent there.

      Have you custom-built any bespoke pieces?
      Yes, we indeed designed unique pieces for our home; our dining and coffee tables, two bespoke mirrors, the state-of-the-art bed in our guest bedroom – are my favourite. Each piece is original and that makes them special.
      How do you think your interior reflects you/ your brand?
      Being unique and original in everything I do reflects perfectly in our interiors. I also live in/with art, so the house has artistic expressions all over it.
      Describe your taste in three words.
      Eclectic, sophisticated, inspired by art/cinema and poetry as well as nature.

      July/August’s – ‘The Summer Escape Issue’ – Download Now
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      Images: Photography by Mark Mathew More

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      in lifestyle and culture

      This German luxury brand is making its mark in the Middle East

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      Lifestyle

      by Team Emirates Woman
      1 minute ago

      German luxury kitchen appliances brand Gaggenau is making its mark in the Middle East but, at the hands of brand expert Patricia Anglade, it has transformed into a high-end creative lifestyle brand.
      How do you take a leading luxury brand for professional-grade home appliances, and transform it into a high-end creative lifestyle brand? One individual is a master in this field.
      Patricia Anglade, an expert in branding and brand manager of German luxury kitchen appliances brand Gaggenau, found the right strategy and execution to transform the label.
      As you can imagine it takes time to establish a brand in a new market and to understand the nuanced nature of the new lands a brand is venturing into. However, that’s not the case of Gaggenau. The growth and reach of the brand has been exponential, and this is largely in part due to Anglade and her exceptional brand team. They have understood the market (and the assignment) and they have delivered.

      First established in 1683, Gaggenau is a brand with an extensive history and a remarkable legacy. Taking this rich heritage, the team have repositioned this as a high-end creative lifestyle brand for the region. Recognized for its elegant design and robust craftsmanship, the team tapped into these aspects of the brand’s essence and are brandishing Gaggenau’s artistic flair.
      This was exemplified at Gaggenau’s recent Blank Canvas Dining experience in Dubai. Anglade and her team orchestrated what was a masterpiece in itself, in which they collaborated with renowned figures, chef Hadrien Villeudieu and artist Kaveh Ahangar, to reinforce this new brand position.
      Villeudieu and Ahangar put on a delectable display that saw art tantalise taste buds, as well as ignite awe in the guests’ eyes. Aptly titled ‘An Exploration of Inspiration’, the enchanting evening was masterfully choreographed. With each course came a complementary piece of art from the big picture, so that with each new bite, a bite-sized piece of art was revealed.

      This unique event served as a statement of the brand’s outstanding culinary capabilities as a high-end appliance, and its new artistic and creative direction.
      This type of unexpected, innovative approach to brand building is a key component to the success of any brand. What Anglade has done, and is doing, is future-proofing the heritage brand with style – her journey is inspiring and is also definitely one to watch.
      For more information visit gaggenau.com/ae.
      July/August’s – ‘The Summer Escape Issue’ – Download Now
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied More