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    10 minimalist content creators to follow for a clean aesthetic on your feed

    Life

    July 16, 2025

    As less is more continues to be a main staple trend on social media, finding content creators that embody the same are a delight to the eye.
    Highlighted with clean visuals, light tones, neutral tones, clean layouts, and simple outfits, these accounts make a mark whenever you open the app.
    By steering away from the overconsumption, the decluttering craze has become a hype. With minimalism, being at the core of their feeds.
    So, to help you hit the follow button on those aesthetic feeds, Emirates Woman has curated a guide of minimalist Instagram content creators to follow.
    Nia Amroun

    Nia Amroun is a fashion content creator and modest fashion blogger known for her elegant and sophisticated style. She shares her fashion, beauty, health, and travel experiences on Instagram, where she has over 215,000 followers. She is based between Dubai, Riyadh, and London, reflecting her diverse cultural influences. Her content emphasises modest fashion, showcasing how to blend traditional attire with contemporary trends.
    Follow on Instagram visit @niaamroun
    Fay Ezzat

    Fay Ezzat is a Dubai-based entrepreneur and digital creator known for her significant contributions to the fashion industry. She’s also the founder of Ezzat, characterised by bold, dramatic, and oversized silhouettes. The brand emphasizes creating unique, statement pieces that blend contemporary designs. The entrepreneur also founded L’Atelier Middle East, a fashion hub that serves as a creative space for designers and brands to produce their collections. L’Atelier offers a comprehensive environment equipped with all the necessary facilities for fashion creation, including design, fittings, and production.
    Follow on Instagram @fayezzat
    Saira Fashky

    Content Creator and Influencer Saira Farhat aka @Fashky has an impeccable eye. We ask how she edits her home and wardrobe with a buy less, buy better, mentality in mind.
    Oumayma El Boumeshouli

    Oumayma El Boumeshouli’s gives fashion followers an insight at how to style exaggerated shapes, layer and accessorise by mixing luxury and streetwear labels such as Vetements, Burberry, MUF10 and Bottega Veneta. Her edgy yet feminine approach to dressing is hard to resist.
    For more information visit @oumaymaboumeshouli
    Muzi Sufi

    Muzi Sufi is a Dubai-based digital creator, visual communicator, photographer, and consultant. She has a significant presence on Instagram, where she shares her work and personal insights. Her photography is characterised by dreamy soft hues and artistic compositions, blending memories and metaphors into visual narratives.
    To follow on Instagram visit @muzisufi
    Lea Daaboul

    As founder and Creative Director of Lea The Label, she is also garnering a name for herself in the content creation space. Known for her clean style, this entrepreneur is definitely one to follow.
    To follow on Instagram visit @lea_daaboul
    Fatma Husam

    Husam’s influence extends beyond social media; she has been featured in various fashion publications and has collaborated with notable brands. Her approach to fashion emphasizes modesty without compromising elegance, making her a role model for many aspiring fashion enthusiasts. Overall, she’s a prominent fashion designer and stylist from Dubai, United Arab Emirates, celebrated for her modest, elegant, and layered style.
    To follow on Instagram visit @fatmaa
    Sheyma AlHammadi

    Co-founder of gabi Dubai, Sheyma AlHammadi is known for her approach to modest wear. Without showing her face too much, she has made a mark with her choice of accessories and aesthetic photos.
    To follow on Instagram visit @sheymaalhammadi
    Rabeb Jallali

    Her feed features curated daily looks, muted color palettes, and understated elegance, often paired with soft textures and refined accessories. She brings a relatable, modern voice to her content while seamlessly integrating collaborations with beauty and fashion brands like Piaget, MEMO Paris and more.
    To follow on Instagram visit @rabebllejiali
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Instagram  More

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    Your next trip might just change your Instagram feed, here’s why

    Life

    July 2, 2025

    Joana Jamil, Strategic Partner Manager, Global Partnerships – META, on how the Instagram algorithm changes when you travel.
    Talk us through your background.
    I was born to Syrian parents and spent my childhood between Aleppo and Moscow in Russia. This unique upbringing gave me a deep appreciation for Middle Eastern culture and exposed me to European influences. As I grew older, Imoved to Dubai, where I’ve been living for over a decade. The city’s diverse cultural landscape has added to my background, shaping who I am today.
    Does Instagram/Facebook actually know when you’re travelling? How does the algorithm detect location changes?
    Yes, Instagram and Facebook can detect when you’re travelling. They use various signals such as IP addresses, location tags, and check-ins to infer your location. This information helps them tailor content and ads to your current location.
    When a user travels, how does their feed and explore page begin to shift? Is it purely location-driven or are there other signals involved?
    When a user travels, their feed and explore page on platforms like Instagram and Facebook begin to shift based on a combination of location-driven data and other signals. The platform uses geolocation, location tags, and check-ins to determine the user’s current location. Additionally, it analyses user behaviour, browsing history, and search queries to understand preferences and interests. As the user interacts with the platform, the feed and explore page are updated in real time to display content that is relevant to their location and interests. The platform continuously learns from user behaviour to enhance personalisation, making the content more engaging and relevant.
    How much do local trends or regional hashtags influence what shows up on a travelling user’s feed?
    Local trends and regional hashtags can influence what shows up on a travelling user’s feed, but they’re notthe only factors at play. When I’m travelling, I might see content from local influencers or businesses that are popular in that region, especially if I’ve interacted with similar content before. I’d say that local trends and regional hashtags can account for around 20-30 percent of the content I see on my feed when I’m travelling. However, other factors like my user behaviour, interests, and interactions also play a big role in determining what appears on my feed. It’s all about finding that balance between showing me content that’s relevant to my location and interests, while also keeping my feed fresh and engaging.

    From your personal experience at META, what’s one travel destination where you noticed your own feed completely change in a way that surprised you?
    From my personal experience at META, I haven’t noticed any dramatic changes in my feed when travelling. My feed consistently reflects my interests, but it does adapt based on my searches and interactions, especially when it comes to food and restaurants. As a big foodie, I love exploring new places to eat in the countries I visit, and my feed often highlights local culinary spots that align with my interests.
    What role does search behaviour while travelling play?
    Search behaviour while travelling plays a significant role in shaping the feed. For example, when you search for local restaurants, attractions, or activities, your feed adapts to show you more relevant content from those places, helping you discover new experiences and making travels even more enjoyable.
    When a user travels, how does their feed and explore page begin to shift? Is it purely location-driven or are there other signals involved?
    When a user travels, their feed and explore page begin to shift based on a combination of location-driven signals and other factors. While location plays a role, it’s not the only factor–interactions, searches, and interests also influence what you see on your feed and explore page.
    This is The Summer Escape Issue – where do you plan on travelling to this Summer?
    I’m looking forward to escaping to the South of France, my all-time favorite destination, with my loved ones this summer. It’s a chance to unwind and recharge before the September rush.

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied  More

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    Hidden Gems: 9 Instagram accounts you haven’t discovered yet

    Life

    1 hour ago

    Looking for who to follow on the ‘gram? Emirates Woman has curated a bank of new accounts to ensure your scrolling stays fresh.
    Thankfully, the realms of Instagram know no bounds, connecting us with some of the most wellness-fuelled accounts across the globe. As one of the key advantages of social media, the virtual world offers an endless repository of street style inspiration—if you know who to follow, of course.
    Overall, these accounts are all about quiet beauty, from nature scenes to moments of peaceful introspection. The imagery is soft and gentle, perfect for those looking for calm and mindfulness in their daily life.
    With a focus on quiet, slow moments, this account offers a collection of peaceful lifestyle images—from soft interiors to serene outdoor shots. It’s perfect for anyone seeking a tranquil, slow-paced lifestyle.
    So, if you’re looking to keep up with trends and deep dive into all things fashion, beauty and lifestyle?
    GLAZED AESTHETICS@glazedaestheticsdxb

    Korean scalp care designed to cleanse the roots.
    Roxie Nafousi
    @roxienafousi
    Author, coach and motivational speaker with her new book launch.
    Adaline@adalinedubai

    A live music haven in the heart of DIFC.
    Jumeirah Marsa Al Arab@jumeirahmarsaalarab

    A new lifestyle destination inspired by the allure of life by the ocean.
    RAKxa Wellness@rakxawellness

    Integrative wellness programmes curated for a gut cleanse from the inside-out.
    onezone@onezoneapp

    The ultimate discovery app curating the best of london.
    Noble Panacea@noblepanacea

    Where deep-tech meets skincare.
    Louise Roe@louiseroecph
    Cool, contemporary interiors.
    Heavenly London@heavenlylondon

    Beautiful diamond alternatives crafted to perfection.

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More

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    9 accounts to follow on Instagram this Ramadan

    Life

    by Sarah Joseph
    26 mins ago

    A curated guide to the accounts to #follow on Instagram.
    Thankfully, the realms of Instagram know no bounds, connecting us with some of the most wellness-fuelled accounts across the globe. As one of the key advantages of social media, the virtual world offers an endless repository of street style inspiration—if you know who to follow, of course.
    From content creators to fashion experts, there are numerous accounts that give an insight into content creation, their pieces and overarching netural colour scheme. Be it effortlessly cool Parisian content creators to the bolder New York fashion scene and the minimal Scandinavians, the platform gives you access to the street style and fashion greats from almost every corner of the globe.
    Overall, these accounts are all about quiet beauty, from nature scenes to moments of peaceful introspection. The imagery is soft and gentle, perfect for those looking for calm and mindfulness in their daily life.
    THUNA@thunaofficial

    The Khaleeji shoe brand for the modern woman.
    LA PLAIN@laplain.ae

    Meticulously designed apparel created by skilled artisans in Dubai.
    Cymbiotika Middle East@cymbiotikame

    A cutting-edge wellness brand to improve energy levels.
    Noor Sweid@noor_sweid

    Author of Coming of Age, highlighting the region’s entrepreneurial growth.
    Trendyol@trendyol

    Everyday modest wear staples curated for Ramadan.
    Bthaina Oman@Bthainaoman

    Traditional silhouettes crafted with a feminine touch.
    Mytheresa@mytheresa.com

    Elevate your Ramadan look with a curated selection of designer pieces.
    Lanserhof@lanserhof

    One of the world’s best longevity clinics.
    Ferragamo@ferragamo

    Timeless capsule pieces designed for renewal this Ramadan.
    March’s – The Resilience Issue – Download Now 
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Feature image: Instagram @maisondesfleurs More

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    8 minimal content creators to follow for a clean aesthetic

    Life

    by Sarah Joseph
    48 mins ago

    As less is more continues to be a main staple trend on social media, finding content creators that embody the same are a delight to the eye.
    Highlighted with clean visuals, light tones, neutral tones, clean layouts, and simple outfits, these accounts make a mark whenever you open the app.
    By steering away from the overconsumption, the decluttering craze has become a hype. With minimalism, being at the core of their feeds.
    So, to help you hit the follow button on those aesthetic feeds, Emirates Woman has curated a guide of minimal Instagram content creators to follow.
    Nia Amroun

    Nia Amroun is a fashion content creator and modest fashion blogger known for her elegant and sophisticated style. She shares her fashion, beauty, health, and travel experiences on Instagram, where she has over 215,000 followers. She is based between Dubai, Riyadh, and London, reflecting her diverse cultural influences. Her content emphasises modest fashion, showcasing how to blend traditional attire with contemporary trends.
    Follow on Instagram visit @niaamroun
    Fay Ezzat

    Fay Ezzat is a Dubai-based entrepreneur and digital creator known for her significant contributions to the fashion industry. She’s also the founder of Ezzat, characterised by bold, dramatic, and oversized silhouettes. The brand emphasizes creating unique, statement pieces that blend contemporary designs. The entrepreneur also founded L’Atelier Middle East, a fashion hub that serves as a creative space for designers and brands to produce their collections. L’Atelier offers a comprehensive environment equipped with all the necessary facilities for fashion creation, including design, fittings, and production.
    Follow on Instagram @fayezzat
    Saira Fashky

    Content Creator and Influencer Saira Farhat aka @Fashky has an impeccable eye. We ask how she edits her home and wardrobe with a buy less, buy better, mentality in mind.
    Follow on Instagram @
    Oumayma El Boumeshouli

    Oumayma El Boumeshouli’s gives fashion followers an insight at how to style exaggerated shapes, layer and accessorise by mixing luxury and streetwear labels such as Vetements, Burberry, MUF10 and Bottega Veneta. Her edgy yet feminine approach to dressing is hard to resist.
    For more information visit @oumaymaboumeshouli
    Muzi Sufi

    Muzi Sufi is a Dubai-based digital creator, visual communicator, photographer, and consultant. She has a significant presence on Instagram, where she shares her work and personal insights. Her photography is characterised by dreamy soft hues and artistic compositions, blending memories and metaphors into visual narratives.
    To follow on Instagram visit @muzisufi
    Fatma Husam

    Husam’s influence extends beyond social media; she has been featured in various fashion publications and has collaborated with notable brands. Her approach to fashion emphasizes modesty without compromising elegance, making her a role model for many aspiring fashion enthusiasts. Overall, she’s a prominent fashion designer and stylist from Dubai, United Arab Emirates, celebrated for her modest, elegant, and layered style.
    To follow on Instagram visit @fatmaa
    Sheyma AlHammadi

    Co-founder of gabi Dubai, Sheyma AlHammadi is known for her approach to modest wear. Without showing her face too much, she has made a mark with her choice of accessories and aesthetic photos.
    To follow on Instagram visit @sheymaalhammadi
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Instagram  More

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    8 minimal content creators to follow on Instagram

    Life

    by Sarah Joseph
    28 mins ago

    As less is more continues to be a main staple trend on social media, finding content creators that embody the same are a delight to the eye.
    Highlighted with clean visuals, light tones, neutral tones, clean layouts, and simple outfits, these accounts make a mark whenever you open the app.
    By steering away from the overconsumption, the decluttering craze has become a hype. With minimalism, being at the core of their feeds.
    So, to help you hit the follow button on those aesthetic feeds, Emirates Woman has curated a guide of minimal Instagram content creators to follow.
    Nia Amroun

    Nia Amroun is a fashion content creator and modest fashion blogger known for her elegant and sophisticated style. She shares her fashion, beauty, health, and travel experiences on Instagram, where she has over 215,000 followers. She is based between Dubai, Riyadh, and London, reflecting her diverse cultural influences. Her content emphasises modest fashion, showcasing how to blend traditional attire with contemporary trends.
    Follow on Instagram visit @niaamroun
    Fay Ezzat

    Fay Ezzat is a Dubai-based entrepreneur and digital creator known for her significant contributions to the fashion industry. She’s also the founder of Ezzat, characterised by bold, dramatic, and oversized silhouettes. The brand emphasizes creating unique, statement pieces that blend contemporary designs. The entrepreneur also founded L’Atelier Middle East, a fashion hub that serves as a creative space for designers and brands to produce their collections. L’Atelier offers a comprehensive environment equipped with all the necessary facilities for fashion creation, including design, fittings, and production.
    Follow on Instagram @fayezzat
    Saira Fashky

    Content Creator and Influencer Saira Farhat aka @Fashky has an impeccable eye. We ask how she edits her home and wardrobe with a buy less, buy better, mentality in mind.
    Follow on Instagram @
    Oumayma El Boumeshouli

    Oumayma El Boumeshouli’s gives fashion followers an insight at how to style exaggerated shapes, layer and accessorise by mixing luxury and streetwear labels such as Vetements, Burberry, MUF10 and Bottega Veneta. Her edgy yet feminine approach to dressing is hard to resist.
    For more information visit @oumaymaboumeshouli
    Muzi Sufi

    Muzi Sufi is a Dubai-based digital creator, visual communicator, photographer, and consultant. She has a significant presence on Instagram, where she shares her work and personal insights. Her photography is characterised by dreamy soft hues and artistic compositions, blending memories and metaphors into visual narratives.
    To follow on Instagram visit @muzisufi
    Fatma Husam

    Husam’s influence extends beyond social media; she has been featured in various fashion publications and has collaborated with notable brands. Her approach to fashion emphasizes modesty without compromising elegance, making her a role model for many aspiring fashion enthusiasts. Overall, she’s a prominent fashion designer and stylist from Dubai, United Arab Emirates, celebrated for her modest, elegant, and layered style.
    To follow on Instagram visit @fatmaa
    Sheyma AlHammadi

    Co-founder of gabi Dubai, Sheyma AlHammadi is known for her approach to modest wear. Without showing her face too much, she has made a mark with her choice of accessories and aesthetic photos.
    To follow on Instagram visit @sheymaalhammadi
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Instagram  More

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    7 interesting facts you didn’t know about Turkish actor Hande Erçel

    Life

    by Sarah Joseph
    23 seconds ago

    As one of the most popular actresses in Turkey, there’s a lot to know about Hande Erçel.
    At just 29-years-old, she’s reached some incredible milestones in her career with several popular television shows under her belt and an impressive social media following.
    Whether you’re a fan or keen to know more about the Turkish actress, here’s some interesting facts to know.
    Her career in the spotlight began with modelling

    While she’s a huge star on the small screen now, Erçel started her career as a model. In 2012, she competed in the Miss Civilization of the World Contest she ended up being a runner-up in Azerbaijan.
    She’s the most followed Turkish actor on Instagram

    Ensuring she keeps her loyal fans updated, Erçel regularly posts to Instagram. With over 20 million followers, she’s the most followed Turkish actress on the social media platform.
    Hande Erçel sister is a year older than her

    Named Gamze Erçel, the older sister of the beloved actress was born on January 18, 1992, and draws similar features to the Turkish actress. Also in the spotlight, Gamze is a model, actress, entrepreneur and social media personality.
    Hande Erçel has worked in several commercials

    While being seen on screen for several ads, Erçel worked for beauty brands including L’Oréal Paris and DeFacto.
    She split up with her long-time boyfriend in early 2020

    Erçel was previously in a relationship with Turkish singer-songwriter Murat Dalkılıç. The pair became engaged in February 2020. However, the pair later split in June 2020, deleting many of the pictures they had together on Instagram.
    She met Kerem Bürsin on the series Sen Çal Kapimi

    The actress landed a leading role on the new TV series Sen Çal Kapimi (You Knock on My Door) last year in July starring alongside fellow actor Kerem Bürsin. The show has gone on to become hugely popular, particularly due to Bürsin and Ercel’s on-screen romance. After rumours began to emerge the actors’ romance wasn’t just on-screen, they both confirmed their off-screen romance whilst on a recent holiday to the Maldives.
    Hande Erçel off-duty style

    With a massive following on Instagram, Erçel has always been a fashion icon for many with luxe outfits, as she never shy’s away from the camera. From luxe co-ords to well-fitted suits, Erçel sure knows how to keep on top of it with her fashion choices, as she inspires her fans with all the up-to-date fashion trends. Whether cruising on a yacht or vacationing in the Maldives, her wardrobe staples are a must-have for many.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Hande Erçel Instagram More

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    Connect deeper with this new Instagram trend: Trendships

    Life

    by Ruman Baig
    43 seconds ago

    Instagram has unveiled a new term, “Trendships,” to describe the unique social connections formed through Direct Messages (DMs). This emerging trend highlights how sharing memes, light-hearted content, and meaningful Reels has become a powerful tool for building and maintaining relationships.

    A New Era of Social Connection

    The rise of Instagram Reels has accelerated the growth of Trendships. People are increasingly using the platform to share relatable content with friends, family, and acquaintances. This simple act of sharing has the potential to foster deeper connections, express complex emotions, and bridge cultural divides.

    Nada Enan, Head of Communications, Middle East & North Africa, Meta, explained, “Trendships is not just about sharing popular content; it’s about creating a sense of community. People are using Instagram to exchange content that resonates with them, from humorous memes to motivational Reels. This redefines how we nurture intimate connections and exchange values in the digital age.”

    The Power of Sharing

    The sheer volume of Reels reshared daily underscores the significance of Trendships. With over 3.5 billion Reels reshared every day, it’s clear that people are actively using the platform to communicate and engage with their social circles.

    Instagram Creators Embrace the Trend

    To celebrate Trendships, Instagram is collaborating with content creators across the Middle East, Turkey, and Africa. Creators like Anas El Hajj, Azam Alawaidhi, and Amina Hussein are sharing their unique perspectives on the phenomenon, using anime, comics, sketches, and memes to explore the various facets of Trendships.

    The Future of Social Media

    Trendships represent a significant shift in how people use social media. By focusing on genuine connections and shared experiences, Instagram is redefining the role of social platforms in our daily lives. As the trend continues to evolve, we can expect to see even more innovative ways to connect and communicate through Instagram DMs.

    Join the Trendship Movement

    To participate in the #whatsyourtrendship campaign, share your own Trendship stories on Instagram.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & @veneti.a More