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    Steps to women empowerment in the business landscape with Haif Zamzam

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    Life

    by Camille Macawili
    2 hours ago

    In celebration of International Women’s Day, Haif Zamzam, Senior Vice President of Strategy & Marketing at TECOM Group PJSC, shares a written essay that highlights how the incredibly driven and entrepreneurial women in the UAE are driving transformational changes in the business landscape.
    Here, Haif insights the initiatives in place, how the UAE has elevated the women in the various fields including creative, tech, and more. Plus, the milestones, opportunities, and challenges faced as they have built brands and organizations.
    Haif Zamzam, Senior Vice President of Strategy & Marketing at TECOM Group PJSC
    Responsible for overseeing the strategy and marketing teams, Haif leads the way in analysing short and long-term development that drives the goals onwards and upwards through a stellar combination of remarkable leadership and exceptional vision.
    Scroll through the below to read her personal essay.
    The UAE is demonstrating how empowering women can catalyse sustainable economic progress. Women’s leadership and innovation are driving growth across the country’s diversified economy, and their entrepreneurial spirit and expertise are transforming the business landscape.
    Women are actively shaping the economy with their growing role in the country’s workforce, comprising about 75% of positions in the crucial education and health sectors, in addition to about 20% of the social affairs sector. Moreover, 23,000 Emirati businesswomen lead projects valued at over AED 50 billion and hold 15% of board positions in chambers of commerce and industry nationwide.
    Far from being spectators, women are the architects of economic and social progress in the country. Achieving such progress requires consistent action, and the UAE’s global example must be lauded as International Women’s Day is observed this year under the theme of ‘Accelerate Action’.
    Solid Foundations
    The innumerable contributions of Her Highness Sheikha Fatima bint Mubarak, the Mother of the Nation, Chairwoman of the General Women’s Union, President of the Supreme Council for Motherhood and Childhood, and Supreme Chairwoman of the Family Development Foundation, have laid the foundation of the UAE’s past, present, and future growth.
    The pathways to advance women’s roles are further shaped by the guidance of Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum, President of the UAE Gender Balance Council, President of Dubai Women Establishment (DWE), and wife of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister, and Chairman of the Presidential Court.
    Image: Supplied
    This is supported by women’s representation in key leadership roles. From Sheikha Lubna bint Khalid Al Qasimi’s appointment as the UAE’s first female Cabinet minister in 2004 to the appointment of Khadija Al Bastaki, Senior Vice President of Dubai Design District (d3) to DWE’s board in 2024, women’s contributions – and potential – are nurtured at all levels of government. The UAE’s achievement of full parliamentary gender parity, as recognised by the World Economic Forum’s 2024 Global Gender Gap Report, exemplifies this progress.
    Accelerating Action
    As the accelerator of business excellence in Dubai and beyond, TECOM Group is actively nurturing an environment that encourages women-led innovation for the greater good. Women comprise one-third of our workforce, and our commitment to accelerating gender-balanced innovation is also reflected across the four sector-specific verticals of our in5 incubator, which has nurtured more than 1,000 start-ups since its inception in 2013.
    Today, 30% of in5’s active start-ups are owned by women. The incubator’s repertoire of women-led businesses includes Peri.care, a femtech innovator under in5 Design and RelphaCare Technologies, a biotech firm at in5 Science, both of which demonstrate how women’s empowerment can contribute towards holistic, socially impactful innovation. Nurturing such female entrepreneurship and leadership is a key pillar of the National Policy for Empowerment of Emirati Women 2031, and with women representing 56% of STEM graduates from government universities, the future is promising for female-driven innovation in the country.
    Such success is possible thanks to the UAE’s supportive policy environment, including robust legislation protecting women’s workplace rights, that enables consistent opportunities to empower women in the workforce. The private sector must proactively leverage these frameworks to create pathways for women to thrive and lead in all spheres of life – be it within or beyond the workplace.
    Image: Instagram @tecomgroupdubai
    Mentorship, particularly in high-growth sectors like technology and healthcare, is vital for women entrepreneurs and professionals. We activate such support through initiatives like TECOM Group’s Backyard Internet Talks at Dubai Internet City and The DSP Leadership Network at Dubai Science Park, which ensure professionals in these key knowledge economy sectors are routinely offered peer support and networking opportunities to achieve business and individual growth.
    Such accelerated action, supported by strong policies and greater female representation in leadership, is essential to unlock sustainable economic growth. As we observe International Women’s Day this year, we must learn from the UAE’s successes to accelerate action that supports inclusive and gender-balanced socioeconomic prosperity.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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      Resilience

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      In March’s – The Resilience Issue, we ask six women of influence in the UAE to share the best advice on being resilient in tough times.

      Khadija Al Bastaki
      SENIOR VICE PRESIDENT OF DUBAI DESIGN DISTRICT (D3), PART OF TECOM GROUP PJSC
      What advice would you give on cultivating resilience?
      Resilience is not solely a show of strength but one of agility and creative thinking. Your willingness to adapt to new situations, particularly with a positive, solution-oriented attitude, will ensure that every outcome is in your favour. Make your plans, but gift yourself the freedom of flexibility. This is the outlook I bring to Dubai Design District (d3). Our community and industry evolve so rapidly that we always need to keep evaluating our journey and making necessary adjustments.
      Who to you displays great resilience?
      Our extraordinary creative community at d3 is resilience exemplified. From business leaders propelling Dubai’s creative economy and entrepreneurs driving innovation to professionals and students shaping the future of design, each member of our community demonstrates outstanding fortitude and foresight that are putting our city on the global creative map. I’m always in awe of their passion and can-do attitude, and this is resilience to me.
      How do you tap into resilience during challenging times?
      In challenging times, I lean on my communities. I find power and resilience in my valued relationships, whether those we’ve nurtured in d3, which are a constant source of inspiration and insight, my female networks that empower and uplift me, or my family, who are a pillar of strength.

      Her Highness Sheikha Lateefa bint Maktoum bin Rashid AlMaktoum
      FOUNDER – TASHKEEL STUDIO AND GERBOU RESTAURANT
      What advice would you give on cultivating resilience?
      Resilience is about trusting the process. It’s understanding that challenges are not roadblocks, but part of the journey. The best advice I can give is to stay adaptable, embrace change, learn from setbacks, and keep moving forward with purpose. Re- silience is built in the quiet moments, in the discipline of showing up even when the out- come is uncertain. Creativity, whether in art, design, or food, demands resilience because it thrives on evolution. The key is to remain open to growth, to listen, and to refine without losing sight of why you started.
      Who to you displays great resilience?
      I find resilience in the artisans, the makers, the creatives who dedicate themselves to their craft despite uncertainty. Whether it’s a designer working with raw materials, a chef refining a dish, or an artist shaping an idea, resilience is embedded in the process. It’s about persistence, about staying committed even when the path isn’t clear.
      How do you tap into resilience during challenging times?
      Resilience, for me, comes from grounding myself in purpose. In difficult times, I return to the core of what I do, whether it’s through the design work at Tashkeel or the culinary storytelling at Gerbou. Surrounding myself with a community of thinkers, makers, and doers reminds me that resilience isn’t about enduring alone; it’s about building something meaningful together.

      Her Excellency Sheikha Bodour Al Qasimi
      PRESIDENT – AMERICAN UNIVERSITY OF SHARJAH
      What advice would you give on cultivating resilience?
      Resilience is about endurance, not just enthusiasm. It’s easy to start strong, but the real test is whether you can keep going when things get tough. Challenges aren’t signs of failure; they’re opportunities to grow, adapt, and discover your true strength. My advice? Own your story. That means accepting the highs and the lows, the successes and the setbacks, without letting any single moment define you. Resilience comes from recognising that challenges are chapters, not the whole book. When you take ownership of your journey, its lessons, struggles, and growth, you build the strength to keep moving forward, no matter what.
      Who to you displays great resilience?
      His Highness Sheikh Dr. Sultan Bin Mohammed Al Qasimi is a powerful role model of resilience for me. He faced immense challenges at every step while pursuing his vision, yet his determination never wavered. Sharjah’s global reputation as a cultural center did not emerge overnight. He built it through years of dedication, perseverance, and tireless effort–brick by brick, event by event, one university and institution at a time. Every time I face a challenge, I think about his journey, reminding myself that resilience is about persistence, vision, and the courage to keep moving forward.
      How do you tap into resilience during challenging times?
      Knowing my purpose helps me stay the course during rough patches. In difficult times, I focus on what I can control: my mindset, my response, and my next step forward. Obstacles aren’t the end of the road. They’re part of the journey. Flexibility is key. Sometimes resilience means standing firm. Other times it means adapting and finding a new way forward. It’s also about connection. Having the right people around you, those who remind you of your strength when you start to doubt yourself.

      Sheikha Jawaher bint Abdullah Al Qasimi
      DIRECTOR GENERAL OF THE SHARJAH INTERNATIONAL FILM FESTIVAL FOR CHILDREN AND YOUTH (SIFF)
      What advice would you give on cultivating resilience?
      Resilience isn’t about avoiding challenges but embracing them as part of growth. The best advice I can give is to cultivate adaptability – things rarely go as planned, but if you stay open to change, you’ll find new paths forward. Build a strong support network, take care of your well-being, and develop a sense of purpose. In my work with children and youth, I see firsthand how creativity fosters resilience. Storytelling, whether through film or other forms, allows young people to process experiences, reimagine possibilities, and find their own voices.
      Who to you displays great resilience?
      Young filmmakers inspire me daily with their resilience. Many face personal struggles, limited resources, or societal barriers, yet they channel their stories into powerful films. I’ve seen youth use filmmaking to navigate grief, advocate for change, and express joy despite adversity. Their ability to transform challenges into art is a testament to human strength.
      How do you tap into resilience during challenging times?
      I remind myself why I do what I do–working with young people and storytelling is deeply meaningful to me. I also lean on community, whether through my team, peers, or the young creatives I support. Taking a step back, engaging in something creative, or simply finding moments of stillness helps me regain perspective. Resilience isn’t about pushing through alone – it’s about finding ways to recharge and move forward with purpose.
      Sheikha Hind bint Majid Al Qasimi
      CHAIRPERSON – SHARJAH BUSINESS WOMEN COUNCIL (SBWC)
      What advice would you give on cultivating resilience?
      Resilience is about embracing challenges as opportunities for growth. The best advice I can give is to remain adaptable and trust in your ability to overcome obstacles. Every setback is a lesson, and persistence is key to moving forward. Surround yourself with a strong support system, and always keep your long-term vision in mind.
      Who to you displays great resilience?
      I am deeply inspired by women entrepreneurs who transform challenges into successes. Their ability to innovate, persevere, and lead with confidence is a testament to true resilience. In the UAE, we see remarkable women who balance business, family, and personal aspirations while contributing to the economy. Their unwavering determination is what drives progress.
      How do you tap into resilience during challenging times?
      During challenging times, I remind myself of the purpose behind my work. Staying focused on the bigger picture helps me navigate difficulties with clarity and determination. I also believe in continuous learning–seeking knowledge, advice, and new perspectives strengthens resilience. Most importantly, resilience comes from self-belief and the willingness to adapt. Challenges may test us, but they also refine our strength.

      Asma Hilal Lootah
      FOUNDER – THE HUNDRED WELLNESS CENTRE
      What advice would you give on cultivating resilience?
      Life can often throw curve balls at you, and it is not always easy to be strong and resilient. Personally, however, whenever I face challenges, I remind myself that God is on my side. No matter how difficult life seems to be, I always remind myself that God has got my back and that the challenges I face are because He’s trying to teach me something, if I just listen carefully to hear what Oprah Winfrey calls “the life whisperers”. My favourite affirmation is from Louise Hay. It is “Everything is working out for my highest good and out of this experience only good will come.” I pray a lot during difficult times, and this coupled with my affirmation ensures I stay strong and am steadfast in my belief that I will emerge from any negative experience not only stronger but with something good to show for it.
      Who to you displays great resilience?
      The women of the UAE, both past and present. Our mothers and grandmothers lived in very hard conditions before the union and before the economy experienced any sort of boom. They got married at a very young age, raised a lot of children alone without lots of help, and were never encouraged to express how they feel. Few had the chance to go to formal schools and even fewer knew how to read or write. They are the embodiment or resilience in my eyes. Indeed, I salute them and thank them for building great generations of strong men and women.
      How do you tap into resilience during challenging times?
      I reframe the way I think about challenging situations but first I allow myself to feel all the feelings I want to feel. Then I remind myself that I am safe and that this shall pass. Life has proven to me time and time again that everything works out – and in many cases even better – than I imagined. So, I remind myself how life unfolded for me thus far and pray and speak my affirmation. I also always ask myself how I can take this tough time and turn it into an opportunity for growth.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      March’s – The Resilience Issue – Download Now 
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      The first female Emirati aircraft engineer to headline a Porsche campaign

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      Lifeby Camille Macawili3 hours ago In Porsche Middle East’s latest campaign, Drive Defines Her, the German luxury automobile and sports car brand delves into the mind of Dr. Eng. Suaad Al Shamsi, the first female Emirati aircraft engineer leading the charge in aviation and helming most of the high-profile projects in the region.Here, Emirates Woman chats to Suaad to discover what fuels her passions – on and off the ground – and how she soared to the top of her field.How does it feel to be part of Porsche Middle East’s ‘Drive Defines Her’ campaign?Being part of Porsche Middle East’s “Drive Defines Her” campaign is truly an honour for me. As a proud owner of both the Porsche 911 4S and the 911 GT3, my passion for Porsche has a long history. This campaign holds special significance because it challenges stereotypes about women’s vehicle choices. I feel like a role model for women, breaking the perception that mothers only drive family-friendly cars. When you experience the speed and sound of a Porsche, especially the iconic 911, you understand that it’s more than just a car – it’s in the DNA. This campaign has deepened my loyalty and passion for Porsche.[embedded content]What were the challenges that came with it and how do put these negative emotions and thoughts to good use?My passion for aviation is at the core of my professional journey. I hold the distinction of being the first female Emirati aircraft engineer, technical advisor, and Arab female aviation researcher. Achieving the first Ph.D. in Aerospace Engineering and entering the Arab aviation industry as a female researcher has been both challenging and rewarding. Aviation offers a unique blend of excitement and energy, much like the experience of driving my Porsche. After spending over two decades in the industry, from completing my degree to becoming a technical advisor and university lecturer, aviation has become my non-routine job. Aviation is different from every other industry: it energises me (I’d hate having a desk-bound job) while allowing me to inspire the youth to pursue their dreams.What were the challenges that came with it and how do put these negative emotions and thoughts to good use?Entering the aviation industry as a woman presented its own set of challenges, but the changing mindsets of today has made a difference. But misconceptions and judgments persist, especially regarding women’s success and personal life. If they see you succeeding in your career, they say that you cannot possibly “get married”, or that you are trying to copy men. But aviation is like any other field, such as medicine or the media, where women excel. Women who are passionate about their career or hobby come under extra scrutiny, and especially since I’m a mother of two – it’s always about how do I juggle both? Prioritising is key to achieving the right balance between career and family.During challenging times, how do you drive yourself?During challenging times, my family, especially my two boys, have been my driving force. They share my passion and even played a role in choosing the colour of my second car. Art is another outlet that recharges me, enabling me to continue my work in the university and my career.How things are changing for Emirati women in UAE and in the region?Emirati women in the UAE and the region are experiencing positive changes. We are lucky to receive so much support from our leaders and the government, which has paved the way for women to enter various sectors, including aviation. Courses and education opportunities that were once unavailable are now accessible, allowing women to pursue careers as pilots, air traffic controllers and more. The country’s commitment to motivating women to enter diverse industries is evident in the progress we see today.How do you hope to pave the way for future younger generations?Paving the way for future generations involves raising awareness among the youth. I don’t think they fully appreciate what they have, as they are lost in today’s social media. While they may face challenges, they also have unprecedented access to experts and leaders, also thanks to the digital age. I hope the new generation understands the responsibility they hold for the future of our community. We can prepare the next generation for the future but we cannot prepare the future for the next generation.Was there a time you have been on the receiving end of such support from other women – how did that make you feel?Throughout my career and university journey, I found myself surrounded by zero female peers. The one woman who consistently provided unwavering support is my mother. She played a crucial role in shaping my path, encouraging me to pursue my dreams and instilling in me the belief that achievement is a continuous journey. Even when I accomplished significant milestones, my mother always emphasised the importance of aiming for more, inspiring me to keep pushing boundaries.Who have been the female role models in your life and why do you admire them?My mother stands out as a paramount female role model in my life. She not only guided me but also instilled in me the necessity of supporting other young women in the field. She tasked me with helping out two women every week. This motivated my persistence efforts and also helped shape my perspective on the importance of mentorship and uplifting others.Aside from aviation, what are your other main passions in life?Beyond aviation, my life is enriched by various passions. Firstly, I find solace in my art workshop, where I lock the door and immerse myself in the process of mixing colours. This creative outlet allows me to reflect on my life journey and reinforces the idea of continuous progress. Secondly, driving holds a special place in my heart. The experience of driving on highways, feeling the engine’s roar (I won’t mention my speed!) is liberating. The sound of the engine serves as a reminder of being alive and capable of giving more. Of course, my primary passion is always my family.How do you make time for yourself after a long day?Making time for myself is a deliberate practice in my routine, especially after a long day. I allocate one day off, usually on Sundays, where I disconnect from my mobile and social media. This dedicated me-time lets me focus solely on myself, providing a much-needed opportunity to recharge. Many women overlook the importance of breaks, but I believe it’s crucial for our personal well-being. Additionally, I take a holiday once a year, where I travel by myself just to be in touch with who I am – outside of my career, kids or family. You have to reward yourself, as giving yourself that boost or going on vacation makes you appreciate yourself and inspires you to achieve more.– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied More