Ice Baths

Dani Afiouni, Founder and CEO of Longevity Wellness, a wellness hub on making the first mobile ice baths accessible to all in the UAE.
Talk us through your background?
My background is deeply rooted in a diverse range of extreme sports and endurance challenges. As an expedition climber, endurance athlete, long-distance runner, triathlete, and skydiver, I have dedicated my life to pushing the limits of physical and mental endurance. I’ve had the privilege of climbing over 25 summits worldwide, including six of the highest peaks on each of the seven continents. Additionally, I’ve explored both the North and South Poles multiple times. These experiences have not only tested my limits but also led to numerous breakthroughs in my own health and performance. They underscored the importance of optimal training and recovery for achieving peak performance. Motivated by these insights, I realized that the principles and technologies that enabled my successes could greatly benefit others.
In 2019, I founded Longevity Wellness Hub with the vision of bringing advanced wellness solutions to Dubai and the wider region. Our goal is to offer cutting-edge technology and expert talent to help people age well and live better, leveraging my personal experiences to enhance the well-being of our community.
What inspired you to launch Longevity Hub?
The inspiration to launch Longevity Hub stemmed from a deep-rooted passion for adventure, exploration, and a commitment to holistic wellness. Throughout my personal journey of participating in marathons and various extreme sports events across the globe, I realized the critical importance of comprehensive recovery and overall well-being. IThe idea was to blend advanced scientific approaches with a personalised touch, ensuring that everyone could benefit from tailored wellness solutions. We wanted to provide a sanctuary where people can not only recover but also enhance their performance, prevent injuries, and achieve a balanced state of well-being. Our goal is to empower individuals to “Age Well and Live Better,” by offering a range of innovative therapies and a holistic approach to health.

This wellness hub doesn’t focus on a one size fits all approach – tell us more.
We firmly believe that each individual’s journey to health and wellness is unique. That’s why we steer clear of a one-size-fits-all approach. Instead, we offer personalized wellness plans tailored to each person’s specific needs, goals, and health status. Our advanced technologies, such as Quantum Body Scanning, allow us to assess the energetic state of the body and identify potential areas of concern. This comprehensive analysis provides valuable insights into organ function, nutrient levels, toxin presence, and more. Based on this data, we create customized treatment plans that address the root causes of imbalances rather than just the symptoms.
We also take into account an individual’s lifestyle, preferences, and fitness levels. Whether it’s through our Hyperbaric Oxygen Therapy, Infrared Sauna, Red Light Therapy, or Cold Water Immersion, each treatment is designed to complement the individual’s overall wellness plan. By focusing on a personalized approach, we ensure that our clients receive the most effective treatments that are specifically suited to their unique needs. Our goal is to help each person achieve optimal health, enhance their performance, and enjoy a balanced, fulfilling life.

The Quantum scanner is the latest technology onboard – talk us through the process.
The Quantum Scanner is our latest and most advanced technology at Longevity Hub, offering a comprehensive and non-invasive analysis of an individual’s health. The process is multifaceted and begins with biometric fingerprinting and molecular-level assessments using hair or fingernail samples, followed by a voice assessment.
Biometric Fingerprinting: This initial step involves scanning the fingerprints to gather basic yet crucial biometric data. This information helps us understand genetic predispositions and potential health risks.
Molecular-Level Assessment: Next, a small sample of hair or a fingernail clipping undergoes a detailed molecular-level assessment. This analysis provides insights into the body’s mineral and toxin levels, offering a long-term record of biochemical activities and overall health.
Voice Assessment: Finally, the voice assessment involves analyzing the frequencies and tones of the client’s voice. This innovative approach provides insights into energy levels, brain activity, and emotional states. By combining these methods, the Quantum Scanner can provide a detailed picture of the body’s current state, including organ function, nutrient levels, toxin presence, allergies, and food intolerances. The scan is painless and takes only a few minutes, but the insights it offers are profound. After the assessment, we analyse the data to identify any imbalances or disturbances in the body. Based on these findings, we devise a personalized wellness plan tailored to the individual’s unique needs. This plan aims to enhance overall wellbeing by addressing specific health concerns and promoting optimal health.
Our clients find the Quantum Scanner to be incredibly insightful, as it provides detailed information that traditional methods might miss. By empowering them with this knowledge, they can make informed decisions about their wellness journey.
The Hyperbaric Oxygen Chamber at Longevity can work wonders – what are some of the key benefits?
The Hyperbaric Oxygen Chamber at Longevity Wellness Hub is truly a game-changer when it comes to enhancing health and wellness. By delivering pure oxygen in a pressurized environment, it offers numerous benefits for both physical and mental health. Here are some of the key benefits:
● Enhanced Healing and Recovery: One of the most significant benefits of Hyperbaric Oxygen Therapy (HBOT) is its ability to accelerate the body’s natural healing processes. By increasing oxygen levels in the bloodstream, it promotes faster healing of injuries, wounds, and surgical sites. Athletes, in particular, find this beneficial for quicker recovery from intense training sessions and injuries.● Reduced Inflammation: HBOT is effective in reducing inflammation and swelling. By promoting oxygenation at the cellular level, it helps decrease inflammatory responses, making it an excellent therapy for conditions like arthritis and other inflammatory disorders.● Improved Circulation: The therapy enhances blood flow and improves circulation throughout the body. This increased blood flow ensures that oxygen and essential nutrients are efficiently delivered to tissues and organs, supporting overall health and vitality.● Boosted Immune System: With increased oxygen levels, the body’s immune system becomes more robust. This helps in fighting off infections more effectively and maintaining overall health. It’s particularly beneficial for those with chronic illnesses or weakened immune systems.● Enhanced Brain Function: HBOT can improve cognitive function and mental clarity by ensuring that the brain receives adequate oxygen. This can help with conditions such as brain fog, memory loss, and other cognitive impairments.● Detoxification: The increased oxygenation helps the body eliminate toxins more efficiently. This detoxification process supports overall health and well-being, promoting a clearer mind and more energized body.● Improved Skin Health: HBOT can enhance skin health by promoting collagen production and improving skin elasticity. This results in a more youthful and radiant complexion, making it a popular choice for those looking to maintain healthy, glowing skin.● Enhanced Energy Levels: By optimizing oxygen levels, the therapy helps improve energy levels and combat fatigue. This is particularly beneficial for individuals experiencing chronic fatigue or those who lead busy, demanding lifestyles.
At Longevity Wellness Hub, we integrate Hyperbaric Oxygen Therapy with our other advanced wellness treatments to provide a holistic approach to health. Whether you’re recovering from an injury, seeking to enhance your athletic performance, or simply looking to boost your overall health, our Hyperbaric Oxygen Chamber offers a wide range of benefits to help you achieve your wellness goals.
Cold Therapy has immense power – what are their benefits and are they for everyone?
Cold Therapy, also known as cryotherapy or cold water immersion, has gained significant recognition for its powerful benefits in health and wellness. At Longevity Wellness Hub, we utilize Cold Therapy to help individuals optimize their physical and mental well-being. Here are some of the key benefits:
● Reduced Inflammation and Pain Relief: Cold Therapy is highly effective in reducing inflammation and alleviating pain. By constricting blood vessels, it helps decrease swelling and numbs nerve endings, providing relief from muscle soreness, joint pain, and inflammation-related conditions such as arthritis.● Enhanced Muscle Recovery: Athletes and fitness enthusiasts often use Cold Therapy to speed up muscle recovery after intense workouts. The cold temperatures help reduce muscle damage and soreness, allowing for quicker recovery and improved performance in subsequent training sessions.● Improved Circulation: Cold exposure stimulates blood flow as the body works to maintain its core temperature. This improved circulation ensures that oxygen and nutrients are efficiently delivered to tissues and organs, supporting overall health and vitality.● Boosted Immune System: Regular exposure to cold temperatures can strengthen the immune system. It enhances the body’s defense mechanisms, making it more resilient against infections and illnesses.● Mental Health Benefits: Cold Therapy has been shown to have positive effects on mental health. It can boost mood, reduce stress, and improve mental clarity. The release of endorphins triggered by cold exposure helps combat symptoms of depression and anxiety.● Enhanced Skin Health: Cold Therapy promotes better skin health by tightening pores and improving blood flow to the skin. This results in a clearer, more radiant complexion and can help reduce the appearance of cellulite.
While Cold Therapy offers numerous benefits, it’s important to note that it may not be suitable for everyone. Individuals with certain medical conditions, such as cardiovascular issues, Raynaud’s disease, or severe hypertension, should consult with their healthcare provider before undergoing cold therapy. Additionally, pregnant women and individuals with hypersensitivity to cold should avoid this treatment.
At Longevity Wellness Hub, we ensure that each individual’s suitability for Cold Therapy is carefully assessed. Our expert team provides guidance and customizes the treatment to meet the unique needs and health status of each person. By doing so, we ensure that everyone can safely and effectively experience the powerful benefits of Cold Therapy as part of their holistic wellness journey.
You bring the wellness community together in Dubai – what are some of the key events over the years.
We introduced world-first technologies in Dubai that have transformed the recovery process for numerous sports performance brands and organizations. Notable collaborations include working with the Spartan Race, ADNOC Abu Dhabi Official Marathon, Dubai Police, Dubai Sports Council, and the Global SWAT Challenge.
Our commitment to advancing the recovery industry is reflected in our continuous development and provision of state-of-the-art recovery technologies. We offer a range of innovative treatments, including oxygen and hydrogen therapies, hyperbaric oxygen, and red light & infrared therapies. One of our most significant contributions is the introduction of quantum full-body data testing, a first and only in the region. This technology allows us to analyze detailed aspects of an individual’s health, including organ function, toxicity levels, heavy metals, food intolerances, and hormone levels. By providing these actionable insights, we can craft personalized wellness programs that empower individuals to take control of their holistic well-being.
Additionally, we were the first in the world to introduce mobile ice baths, making advanced recovery methods more accessible to a wider audience. We also host weekly events around the UAE to bring the community together through classes such as yoga, ice baths, and bootcamps, led by industry professionals who specialize in each activity. These events typically occur on Fridays, Saturdays, and Sundays, although they are currently paused due to the UAE heat and will resume in the cooler months.
These advancements and events highlight our dedication to enhancing the wellness community’s knowledge and capabilities in Dubai and beyond, making innovative wellness solutions more accessible and impactful.
The nutritionist, health expert and energy expert all work together to create a bespoke plan for each customer?
Yes, we take a highly integrated approach to creating bespoke wellness plans for each client. We’ve invested in cutting-edge technology and established partnerships with leading medical institutions to stay ahead of the curve in wellness innovation.
Our team, which includes quantum biologists, nutritionists, health experts, and energy specialists, works collaboratively to deliver a comprehensive and personalized experience. The quantum biologist begins by analyzing each client’s full reports and analytics, providing a thorough understanding of their health metrics. They then guide clients through a tailor-made program that covers various aspects of wellness, including nutrition, homeopathy, supplements, recovery remedies, and fitness and performance recommendations.
This holistic approach ensures that every facet of a client’s well-being is addressed and optimized, resulting in a truly customized plan that supports their unique health journey from every angle.

Tell us about your daily routine?
My daily routine is meticulously crafted to ensure both physical vitality and mental sharpness. I begin each morning by standing on a nail board for 10 minutes, a practice that stimulates circulation and energizes my body. This is followed by a cold shower, which invigorates me and sharpens my focus for the day ahead.
Next, I engage in physical training, which varies from running to a tailored workout regimen depending on the day. During my runs, I take advantage of the time to strategize and innovate on our business model at Longevity Wellness Hub. This blend of physical exercise and mental planning helps me stay fit while continuously advancing our business. Overall, my routine not only readies me for the physical demands of the day but also equips me with the mental clarity needed to tackle challenges and seize opportunities effectively.
How has the wellness landscape evolved in the UAE since you’ve launched?
Since launching Longevity Wellness Hub, I’ve witnessed a significant evolution in the wellness landscape in the UAE. Initially, wellness in the region was largely focused on traditional fitness and luxury spa treatments. However, there has been a remarkable shift towards a more holistic approach, integrating advanced technologies and personalized health solutions. Today, the UAE’s wellness sector embraces a broader spectrum of services, from cutting-edge recovery techniques to innovative mental health support. The introduction of specialized facilities like ours, which combines performance and wellness technologies, reflects this evolution.
Additionally, there’s an increasing emphasis on integrating wellness into daily life and making it accessible to a wider audience. The adoption of data-driven approaches and personalized wellness plans has become more prevalent, indicating a shift towards a more informed and proactive approach to health. Overall, the UAE’s wellness landscape is rapidly advancing, becoming more sophisticated and inclusive, and we’re excited to be at the forefront of this transformative journey.

What’s next on the roadmap?
Looking ahead, Longevity Wellness Hub is excited to continue its expansion across the UAE. We have plans to open new facilities in key locations such as Al Qudra, DIFC, and The Palm, among others. These new centers will bring our cutting-edge wellness solutions closer to our growing community. In addition to our UAE expansion, we are also exploring opportunities to extend our reach beyond the region. Our goal is to bring our innovative approach to wellness to more countries across the Middle East, so more people can benefit from our unique blend of technology and personalized care.
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