how i got my job as

Subterms

    Latest story

    188 Shares

    How I got my job as… founder of a Dubai-based digital and influencer marketing agency

    by

    Emirates Man

    by Camille Macawili
    15 seconds ago

    This week, Emirates Man speaks to Hady Chamseddine, founder of Hack The Agency. Prior to establishing the agency in September 2024, Hady, with a background in Petroleum Engineering, started off working in the field for a year before eventually making the shift into PR and marketing, where he amassed an impressive experience managing communications for global brands such as Rimowa and Louboutin as well as overseeing social media, content creation and influencer marketing for luxury hospitality brands.
    Welcome to the Emirates Man weekly series ‘How I got my job as…’ where we speak to incredible entrepreneurs, and businessmen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
    Here, the Hack The Agency founder shares with Emirates Man his early journey in the field, how he pivoted his career, the challenges and achievements of launching a business, his future business goals for 2025, and everything in between.

    What was your favourite subject at school?

    I’ve always been drawn to Chemistry. I found the subject stimulating and fascinating. Looking back, the one thing I took away from those courses is how to build chemistry, but not the kind you study in class. In my career, it’s all about building chemistry between brands, teams, and audiences.

    What was your first job?

    My first job was with BB Energy, where I worked on a nation-wide project to introduce natural gas-based power generation in Lebanon. I joined a contracted consulting firm to help define the specifications for the floating storage unit that would be moored offshore. It was a solid introduction to working on large-scale projects and learning the ropes of professional collaboration.

    What eventually brought you to Dubai?

    I studied in the UK, where I spent five years earning my bachelor’s and master’s degrees in Petroleum Engineering. After graduating, I knew that Dubai was the city where I would feel most at home—its culture and energy were the closest to my roots. Add to that the fact that Dubai is now a global benchmark for media and innovation, a land of opportunities, and I felt it was the perfect place to pursue my passions.

    What inspired you to enter the communications and digital marketing space and launch Hack The Agency?

    I’ve always had a passion for the media industry, and at 18, I was already freelancing for a rising Lebanese singer, managing her brand identity, social media, PR, and events. Over time, I realized that marketing was my true calling. However, growing up in an Arab family, I was encouraged to follow more traditional career paths—engineering, law, or medicine. I do not regret studying engineering, I’m actually very proud of it, as the skills I developed have shaped my strategic thinking today. Hack The Agency, which I launched in September 2024, brings together my experience in digital marketing and my passion for communications.

    As a founder, what are the key elements of your role?

    As the founder, I wear many hats, but the key elements of my role revolve around strategy, team leadership, and client relationships. I also focus on business development, creative direction, influencer management, and ensuring that the agency consistently delivers impactful results for our clients.

    Talk us through your daily routine.

    I truly believe that how you start your day sets the tone for everything that follows. That’s why I make sure to kick off every morning with a positive mindset, telling myself, “Today’s going to be a good day.” For those who know me well, they’ll tell you that I carve out a full hour every morning just for myself. I spend that time playing my favourite songs and dancing around (yes, really!). It’s my little ritual to get energised and in a positive mindset.

    After that, I make sure to do some cardio and a quick swim before jumping into work. By 9:30 AM, I’m with the team, reviewing the day’s plan, aligning tasks, and ensuring everything is on track. Then, I dive into client updates, checking on progress and making sure everything is moving smoothly. The rest of my day revolves around business development, working on creative mood boards, and spending the majority of my time communicating with clients and talents to keep things moving forward. After 6PM, If I’m not attending a social event, it’s all about self-care — simply doing things that make me feel good. It’s important to stay balanced, as taking care of myself helps me bring my best to work every day.

    What advice do you have for anyone looking to follow in the same footsteps?

    My advice is simple: Follow your passion, but be patient. The journey is never a straight line, and you’ll encounter many challenges, but that’s where the growth happens. Learn as much as you can from every experience, and don’t be afraid to take risks. Most importantly, build strong relationships with the people you work with—your team, clients, and collaborators. They are the foundation of your success.

    Tell us more about the services offered at Hack The Agency.

    At Hack The Agency, we offer a full suite of services that are essential for today’s digital landscape. Our main services include social media management, content creation, online communications, and influencer marketing. We provide end-to-end digital strategies designed to help brands reach and engage their audiences in meaningful ways, with a particular focus on influencer collaborations. Our goal is to make sure that all elements of a brand’s digital presence work together seamlessly to achieve maximum impact. One of my core values is ensuring that our clients feel like we are an extended part of their team. I want our team to become the client’s brand, never the other way around. It’s about building that connection and working collaboratively to help the brand grow and succeed without limiting ourselves to the scope of work contracted.

    What is the best piece of advice you ever received?

    The best advice I’ve ever received was, “Do what you love.” Now, I truly believe that success comes when you’re passionate about what you do. Looking back at my time as a petroleum engineer, I dreaded waking up in the morning. Fast forward to today, and I go to bed excited for the next day, eager to dive into work because I love what I do.  It’s a powerful reminder that when you align your passion with your career, the journey becomes just as fulfilling as the destination.

    And what is the worst?

    The worst advice I ever received was, “Stick to what you know.” While it’s important to hone your expertise, I believe in stepping out of your comfort zone and embracing new challenges. Growth happens when you take risks and try new things.

    What has been the biggest challenge as a founder you had to overcome in setting up this new venture?

    The biggest challenge has been balancing the transition from a corporate career to entrepreneurship. It’s a huge shift in mindset and responsibility. As a founder, you are not only thinking about the big picture but also involved in every little detail. The pressure is real, but it’s also incredibly rewarding. Learning to manage multiple roles while building the agency’s foundation is tough. I’m embracing it as part of the process.

    What are your goals for the future?

    By 2025, I envision expanding our client portfolio. My focus will always be on ensuring that I remain closely involved in each client’s day-to-day activities. My goal as a founder is to stay niche with a limited number of clients. Making sure each one receives the time, attention, and tailored strategies they deserve. I want Hack The Agency to be known for its hands-on approach, where every client is “hacked” daily with personalised service, ensuring our strategies’ success in such a competitive market.
    – For more on how to look smart and live smarter, follow Emirates Man on Facebook and Instagram
    Images: Supplied More

    More stories

    • 138 Shares

      in lifestyle and culture

      How I got my job as…the CEO and Founder of Sparkle

      by

      Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.

      This week we speak Sarah Brook, a humanitarian with a strong drive for sustainable change, founded The Sparkle Foundation. With a strong academic background in psychology and sustainable humanitarian action, Sarah has successfully combined her theoretical knowledge with practical experience to create a thriving charity.

      Under Sarah’s leadership, The Sparkle Foundation has rapidly expanded its reach, becoming a leading force in transformative initiatives across the globe. The charity’s programs have a significant impact on communities in the UAE, UK, Europe, Africa, and the Middle East.

      Sarah’s deep understanding of human behavior and strategic planning has been instrumental in The Sparkle Foundation’s success. Through her innovative approach, the charity has become a beacon of hope for countless individuals.

      What motivated you to volunteer with 13 not-for-profit organizations worldwide before founding The Sparkle Foundation? How did those experiences shape your vision for the foundation?
      My motivation to volunteer with 13 not-for-profit organisations worldwide stemmed from the difficulty I faced growing up in finding meaningful, hands-on experience in the charity sector. Often, opportunities were limited to administrative tasks like photocopying or making coffee, or they were part of paid gap year programs that didn’t offer a genuine look at the inner workings of a nonprofit. I wanted something real—an unfiltered view of what happens behind the marketing campaigns. Finding these opportunities wasn’t easy; it required a lot of digging and leveraging my own network, often through friends of friends.
      Some of these volunteer roles were brief, while others were more extended, but each taught me invaluable lessons—what to avoid and what practices truly worked. I realized that best practices in the charity sector often lag behind those in the corporate world. However, these experiences gave me a unique perspective on how different organizations operate and what truly makes an impact. When I founded The Sparkle Foundation, I was driven to be a pioneer in the field because I had never found a charity that ticked all the boxes. I knew, from my exposure to the corporate world, that if a nonprofit is going to sustain itself, it needs to operate differently, with a fresh approach that integrates the best of both worlds.
      Can you share the moment or experience that solidified your decision to start The Sparkle Foundation, and why did you choose Malawi as the focus of your charity’s work?
      Malawi chose me, in a way. Age 18 when I was due to leave School and had no idea what I wanted to do aside of see the world, I pointed at a map, and my finger landed on Malawi. Coincidentally, I had a friend at school whose aunt lived there, so everything seemed to fall into place. It wasn’t until I was volunteering in Malawi that my decision to start The Sparkle Foundation was truly solidified. I underwent a life-saving operation while there, and afterward, I learned that many people, including children, were waiting to be seen by the doctor. I was prioritised because of the colour of my skin, and it struck me deeply. Knowing that others lost their lives while I was being treated was a turning point. I did not know how it would look but I was just determined to make a difference to at least one child’s life and make a difference in the country that saved me.
      The Sparkle Foundation is known for its innovative and sustainable model in the charity sector. How does your approach differ from traditional charity models, and what impact has this had on the communities you serve?
      The Sparkle Foundation’s approach is holistic because we recognize that you can’t address just one aspect of a child’s well-being in isolation. It’s often said that it takes a village to raise a child, and that’s because there are so many interconnected elements at play. We learned this the hard way—you can’t educate a child who is hungry, lacks access to clean water, suffers from a serious medical condition, or whose parents don’t value education. While education is at the core of creating lasting change, addressing these other critical factors is essential to making the biggest impact.
      We could have used our funds to feed over a million children by now, but we knew that wouldn’t truly change their futures in a comprehensive way. Instead, we focus on creating a sustainable model where the community plays an active role. We don’t believe in handouts; we see our work as a mutual commitment to creating lasting change. That’s why our community members contribute to our programs in whatever way they can, whether it’s providing firewood, volunteering in the kitchen, donating maize, or making small financial contributions. This shared responsibility gives them ownership and ensures that, long term, Sparkle can continue operating even if we were to leave the country.
      Sparkle becomes the hub of the community, and as a result of our impact, we have successfully replicated our model, now positively affecting 20,000 lives. Our sustainable, community-driven approach distinguishes us from traditional charity models and ensures that our efforts lead to long-term, meaningful change.

      You’ve overcome significant personal challenges, including a severe brain injury and life-threatening encounters. How have these experiences influenced your leadership style and your commitment to the charity’s mission?
      For me, leading The Sparkle Foundation isn’t just a job; it’s a lifestyle choice that I believe I was born to fulfill. After experiencing a severe brain injury, I went through a challenging period in my career where I realized that the charity couldn’t continue without me. This realisation fueled my commitment to building a strong support system around me and ensuring that Sparkle could leave a lasting legacy, independent of any one person.
      My personal challenges have profoundly shaped my leadership style and my dedication to our mission. Sparkle is deeply personal to me, and I think that’s why so many people are drawn to it—because there’s a face and a story behind the organisation. These experiences have taught me the importance of preventing others from going through the same burnout and trauma that I experienced. If I can create a best-practice framework and serve as an advisor to others who want to make an impact—helping them avoid the mistakes I made—then I consider that a great success.
      Sparkle is like my family. I’ve been with some of our staff since I was 18, back when we were all volunteers. Some might say I’m too emotional, but I believe if they had experienced what I have, both personally and with the people we serve, they would understand why I lead the way I do. I could never take another job now—waking up every day with the ability to change someone’s life and having a sense of purpose is a privilege not everyone gets to experience, and I am grateful for it.
      As Sparkle has grown, my leadership has evolved. We’ve had to professionalise, and now we have four boards across four different countries, with much more process and procedure in place. However, that doesn’t stop me from leading with a big heart and wanting the best for everyone. To some of our staff, I’m a sister, a mother, a friend, and a boss—it varies depending on when they joined the organization. We’re navigating our way through this journey the best way we can, always focused on making the biggest impact possible.
      What specific strategies are you implementing to disrupt the traditional charity sector, and how do you see the future of charitable work evolving?
      At The Sparkle Foundation, we’re disrupting the traditional charity model by prioritising time, knowledge sharing, and networking over just raising funds. We believe in applying the same high standards as the corporate sector because our work is about saving lives. This means investing in top technology, equipment, and talent to achieve the best outcomes.
      While there’s often criticism about charity administration costs, we know you can’t deliver excellence without resources. We’ve relied on volunteers, AI, donations in kind and technology to enhance efficiency and ensure transparency. Our rigorous data collection and reporting have attracted large organisations, proving that accountability is key.
      Looking ahead, I see the future of charity work embracing technology, transparency, and high standards, aligning more closely with corporate practices to create lasting impact.

      How has your academic background in psychology and sustainable humanitarian action informed your approach to running The Sparkle Foundation?
      My academic background in psychology and sustainable humanitarian action has significantly shaped my approach to running The Sparkle Foundation. Through my psychology degree, I gained a deep understanding of what drives people and how they work, which has been invaluable in fostering volunteer and employee engagement. Specifically, my knowledge of mental health has helped me create an environment where giving people purpose in their roles leads to greater fulfillment and commitment. Additionally, my studies in infant development were crucial in shaping our early childhood curriculum during Sparkle’s formative years.
      My master’s degree in sustainable humanitarian action connected me with professionals worldwide, many of whom work in UN-linked organisations. This experience provided me with deeper insights into how some of the biggest charities operate, and I’ve been able to apply some of that knowledge to enhance the Sparkle model as we prepare for further growth.
      With The Sparkle Foundation growing rapidly across the UAE, UK, Europe, Africa, and the Middle East, what are your plans for further expansion, and how do you maintain the charity’s core values as it scales?
      Our core values remain at the heart of everything we do. These values have become ingrained in our culture, ensuring that everyone within the organisation embodies them. This alignment naturally attracts volunteers and partners who share our vision. When these values are deeply instilled from the top down, those who don’t align with them are quickly identified, helping us maintain our integrity as we grow.
      We are learning and evolving as we go, recognising that there are still many challenges to navigate. However, that’s the beauty of Sparkle—we don’t pretend to be perfect. We’re committed to doing our best, and while we may not always get it right and often encounter failures, we approach these setbacks with honesty and transparency. By being realistic about our journey, we invite others to support and guide us along the way. This openness is key to preserving our values as we scale and continue to make an impact globally.
      You’ve represented England in Rugby 7s and hockey at a national level. How has your experience as an athlete influenced your resilience and drive in the philanthropic world?
      When I was 12 years old, I was told I was too fat to make it as a hockey player and that I didn’t have the right body type. I was judged before I even got on the field. A year later, I returned, weighing exactly the same but fitter than anyone else, and I made the team. Since childhood, I’ve always been driven to prove a point—when someone says no or that I can’t do something, I see it as a challenge to show that it can be done.
      This mentality has deeply influenced my resilience and drive in the philanthropic world. I believe we often limit ourselves by thinking we’re not capable of overcoming big challenges. When the problem seems too large, we doubt our ability to make a difference. But we just need to start somewhere. Look at Sparkle now—I was told by everyone stick to the corporate world, you can make more of an impact there. It began with one life and has grown to impact 20,000. I’m living proof that anyone with a dream can make it a reality. Playing sports at a national level taught me toughness, discipline, and determination. Even after failing, I never wanted to give up; I kept trying. I firmly believe that where there’s a will, there’s always a way.
      As an award-winning TEDx speaker, what message do you hope to convey through your public speaking, and how do you use this platform to advance your mission?
      My goal is to share personal stories that resonate with others, helping them see that the challenges they face are often universal. Many people in Malawi and globally will never have the chance to share their voices, and I recognise the privilege I have to speak on their behalf. Rather than shying away from this privilege, I embrace it, knowing that I can use my platform to educate others about the realities of the charity sector, the world, and how they too can find their purpose and make a difference.
      Through my speaking engagements, I aim to inspire a global movement. Sparkle is already present on every continent except Antarctica, and I believe that this is just the beginning. My hope is that as more people hear our message, they’ll want to get involved and change lives. By using this platform, I’m not only advancing Sparkle’s mission but also encouraging others to discover how they can contribute to creating positive change.
      Looking ahead, what are your long-term goals for The Sparkle Foundation, and how do you plan to ignite a global movement of changemakers through your work?
      Looking ahead, my long-term goal for The Sparkle Foundation is to impact 100,000 lives by 2030 and to create a best-practice framework that can be utilised by others who want to make a lasting difference. This framework will serve as a guide, helping others avoid the challenges we’ve faced while maximizing their impact.
      We rely heavily on word of mouth, and as long as we stay true to our values and keep faith, I believe we’ll witness something truly remarkable unfold across the globe. By igniting a global movement of changemakers, we aim to inspire and empower individuals worldwide to join us in creating meaningful, sustainable change.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied More

    • 113 Shares

      in lifestyle and culture

      How I got my job as…Head of Sotheby’s UAE

      by

      Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome. This week, we speak to Katia Nounou Boueiz, the visionary Head of Sotheby’s in the UAE since 2017. With her poignant leadership, she has transformed Dubai into a global hub for unveiling remarkable artworks and groundbreaking news, putting the city firmly on Sotheby’s map of cultural significance. In a detailed chat with Emirates Woman, Katia talks about her journey so far and how she envisions to shape the future of art in a thriving landscape like Dubai. You’ve been at the helm of Sotheby’s in the UAE since 2017, what inspired you to take on this role and contribute to Dubai’s emergence on the global arts scene? Looking back, it all came together almost as if by fate. I actually joined Sotheby’s all the way back in 2008, working in the London office but with a core focus on nurturing the new generation of collectors in the Middle East. When I married my husband in 2015, we decided to move to Dubai, and so I had to of course let management know. I certainly didn’t expect that they would turn around and offer me the chance to open Sotheby’s first office and gallery space in the Middle East (as you can imagine, it was an offer I could hardly refuse!). Shortly after, I found out I was pregnant, and nine months later, I was pregnant once again! Before I knew it, by the time the office had officially launched in 2017, I had two little ones under two, and an entire office to manage and run (my third child in a way!). It was terrifying and exhilarating all at once, and I can’t imagine it any other way. Eight years later – we are not only still here, but our team of three has expanded to eleven of us permanently on the ground in the UAE – so not only did we manage to survive, but we have also gone beyond our initial scope and feel proud to be part of the Emirates’ thriving ecosystem for the arts. Your involvement in bringing major artworks to Dubai, like the recent Picasso that sold for $139 million in New York, has been transformative. How do you approach curating and unveiling such significant pieces in the region? Dubai has long held a reputation for hosting the biggest, the best, the tallest, the most valuable… and so my strategy with which artworks and gems to travel to the doorstep of collector’s here has always partly aligned with that. Put simply, lets being the very best of the best that is on offer at our global auctions, because, why not? Standards and expectations here are high. With UAE as one of the culture capitals of the Middle East, and with the great appetite we have witnessed, it doesn’t take much convincing for the business to send us these incredible highlights. Whenever something major is about to be announced for auction at Sotheby’s, I jump on a call with the head of department or most relevant specialist, and we talk through bringing it to the UAE as part of its global travelling exhibition (or indeed, more and more, as the very first stop on the tour). When we know what it is that is coming, we plan a whole host of programming around it – from collaborations with our wonderful neighbours The Arts Club, to educational talks with our specialists and relevant spokespeople. For the most exceptional lots, we also make sure we work closely with Dubai Culture and DIFC, who have been so supportive in the past. We have been lucky enough to bring the likes of Marie-Antoinette’s pearls, artworks by Botticelli, Rubens, Picasso, Kandinsky, Boetti and Warhol, and important stones from across the rainbow, including the once-in-a-generation Estrela de Fura (a 55.22 carat ruby), the Infinite Blue and Eternal Pink diamonds, and the Enigma (the largest polished black diamond in the world at 555.55 carats). The ‘Made in the Emirates’ exhibition showcased local artists. Can you tell us more about the importance of promoting local talent and how it contributes to the cultural fabric of Dubai? The UAE is home to some amazing artists, designers, architects, jewellers, the list goes on, and we feel very lucky to be part of this ecosystem together. I myself collect works by Emirati artists, including a piece by Mohamed Ahmed Ibrahim that I am particularly fond of. Though Sotheby’s is very much a heritage company whose history goes back to 280 years, we feel very closely connected to the DNA of our particular location. We believe it is super important to promote this cultural scene and celebrate these creatives – offering them a platform (given our reach is so international) and raising awareness – as much as possible wherever we can. As well as our selling, and non-selling exhibitions, the educational side of things is also key, for example our series of public talks with collectors. Very excitingly, and something quite new for us, during Dubai Fashion week in February we have teamed up with the Arab Fashion Council and Mrs. Keepa to be the venue for the much-anticipated launch of the French-Egyptian designer’s latest line. We’ll be styling her avant-garde creations with jewellery and handbags that we are offering for private sales, so it’s all very symbiotic. We always have an exhibition during Art Dubai week too. I can’t say too much, as the details are still under wraps, but we are planning a sort of love letter to Beirut, and Lebanon more generally, as a melting pot for the arts – having been the home of, but also inspired, so many of the major artists from our region. I would love to shout out a few other homegrown talents as well: Engage101, who are a platform that study, support and exhibit young emerging Gulf artists, and Bayt AlMamzar, a great community space for artists. Beyond traditional auctions, you’ve organized charitable collaborations, including a post-explosion charity auction for Beirut. How do you see the role of the arts in contributing to charitable causes, especially during challenging times like the ones we are in? Charity auctions have always been important to Sotheby’s, as part of our ongoing dedication to giving back and our commitment to making our industries more accessible, sustainable and collaborative. Globally just this past year, we played a role in raising over $200 million for various non-profit organizations, with more than $58 million directed towards museums. From providing one of our fabulous auctioneers (whose skills on the rostrum are fully unleashed when raising bids for charity), to more full blown initiatives where we partner with a charity to put together an auction of donated lots, we hope that we can continue to give back where we can. Your commitment to engaging the local arts community is evident, with talks, workshops, and involvement of children. Why is it essential for you to foster this community engagement, and how do you envision its impact on the future of the arts in Dubai? Education and investment in education is key for the continued evolution of the art scene of any nation, and we believe it is critical to focus our attention on providing the unique insights and content that come from our centuries of expertise. Whether our audience is a child, a seasoned art collector or a young, first-time buyer, our number one priority is to educate (and also to learn!). When we brought the Picasso portrait to Dubai last year it felt like a landmark moment, just watching every person who walked through the door was so rewarding: it really shows you that the thirst is there. From men in their work suits coming in on their lunch break, to gaggles of young children, the awe and wonder was palpable. Bringing my own children to see it was actually one of those lovely career moments for me – I had been talking about it to them for days over the dinner table (they always know first what is coming!), and so it was very fun for them to see it in person. They went back home that evening and did their own little drawings of the painting, which were pretty good! How does your multicultural background influence your approach to curating and connecting with artists from various parts of the world? Much in the same way as Dubai itself, I feel like I am a melting pot of everything from the West and the Middle East. I am half Iraqi, half Iranian, married to a Lebanese man, born and raised in London but French-educated, it is difficult to put a label on it! I have such a strong, natural affinity to the Middle East, and am so proud to be working and living here – and at the same time, I am so keen to showcase international artists, and expose clients to art from all over the world. Given your success in bringing renowned works to Dubai, what is on your wish list for future art collections or exhibitions in the region? I have quite a few ideas that we are working on, but one that I come back to a lot is the concept of a ‘Prints’ online sale here, as prints are just such a great entry point for young collectors, and are a great way to decorate your home (with pieces by some of the best known and best loved artists). A personal favourite of mine is Latin art, as well as African American art, and this is something that hasn’t really been done before – its always nice to add new flavours to the UAE. Last year we had a talk about the late Fernando Botero, with his eldest son, and it really inspired us to think about these themes and explore further, as there was such a huge appetite. Watch this space! Are there specific artists or genres you hope to introduce to the local art scene of Dubai? Over the years, we have had a sort of roll call of the great artists who are international household names, from Old Masters to pioneering Modernists, and so I love the element of surprise of what might emerge next from a great collection, ready to be shown to the world once again. I am keeping my fingers crossed for a Monet and a Magritte. Beyond that on my wishlist are Henry Taylor, Amy Sherald, Lynette, Kehinde Wiley, Kerry James Marshall, Basquiat and Rashid Johnson. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied  More

    • 213 Shares

      in lifestyle and culture

      How I got my job as…Head of Sotheby UAE, the legacy auction house with a rich history

      by

      Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.This week, we speak to Katia Nounou Boueiz, the visionary Head of Sotheby’s in the UAE since 2017. With her poignant leadership, she has transformed Dubai into a global hub for unveiling remarkable artworks and groundbreaking news, putting the city firmly on Sotheby’s map of cultural significance.In a detailed chat with Emirates Woman, Katia talks about her journey so far and how she envisions to shape the future of art in a thriving landscape like Dubai.You’ve been at the helm of Sotheby’s in the UAE since 2017, what inspired you to take on this role and contribute to Dubai’s emergence on the global arts scene?Looking back, it all came together almost as if by fate. I actually joined Sotheby’s all the way back in 2008, working in the London office but with a core focus on nurturing the new generation of collectors in the Middle East. When I married my husband in 2015, we decided to move to Dubai, and so I had to of course let management know. I certainly didn’t expect that they would turn around and offer me the chance to open Sotheby’s first office and gallery space in the Middle East (as you can imagine, it was an offer I could hardly refuse!).Shortly after, I found out I was pregnant, and nine months later, I was pregnant once again! Before I knew it, by the time the office had officially launched in 2017, I had two little ones under two, and an entire office to manage and run (my third child in a way!). It was terrifying and exhilarating all at once, and I can’t imagine it any other way.Eight years later – we are not only still here, but our team of three has expanded to eleven of us permanently on the ground in the UAE – so not only did we manage to survive, but we have also gone beyond our initial scope and feel proud to be part of the Emirates’ thriving ecosystem for the arts.Your involvement in bringing major artworks to Dubai, like the recent Picasso that sold for $139 million in New York, has been transformative. How do you approach curating and unveiling such significant pieces in the region?Dubai has long held a reputation for hosting the biggest, the best, the tallest, the most valuable… and so my strategy with which artworks and gems to travel to the doorstep of collector’s here has always partly aligned with that. Put simply, lets being the very best of the best that is on offer at our global auctions, because, why not? Standards and expectations here are high.With UAE as one of the culture capitals of the Middle East, and with the great appetite we have witnessed, it doesn’t take much convincing for the business to send us these incredible highlights. Whenever something major is about to be announced for auction at Sotheby’s, I jump on a call with the head of department or most relevant specialist, and we talk through bringing it to the UAE as part of its global travelling exhibition (or indeed, more and more, as the very first stop on the tour).When we know what it is that is coming, we plan a whole host of programming around it – from collaborations with our wonderful neighbours The Arts Club, to educational talks with our specialists and relevant spokespeople. For the most exceptional lots, we also make sure we work closely with Dubai Culture and DIFC, who have been so supportive in the past.We have been lucky enough to bring the likes of Marie-Antoinette’s pearls, artworks by Botticelli, Rubens, Picasso, Kandinsky, Boetti and Warhol, and important stones from across the rainbow, including the once-in-a-generation Estrela de Fura (a 55.22 carat ruby), the Infinite Blue and Eternal Pink diamonds, and the Enigma (the largest polished black diamond in the world at 555.55 carats).The ‘Made in the Emirates’ exhibition showcased local artists. Can you tell us more about the importance of promoting local talent and how it contributes to the cultural fabric of Dubai?The UAE is home to some amazing artists, designers, architects, jewellers, the list goes on, and we feel very lucky to be part of this ecosystem together. I myself collect works by Emirati artists, including a piece by Mohamed Ahmed Ibrahim that I am particularly fond of.Though Sotheby’s is very much a heritage company whose history goes back to 280 years, we feel very closely connected to the DNA of our particular location. We believe it is super important to promote this cultural scene and celebrate these creatives – offering them a platform (given our reach is so international) and raising awareness – as much as possible wherever we can. As well as our selling, and non-selling exhibitions, the educational side of things is also key, for example our series of public talks with collectors.Very excitingly, and something quite new for us, during Dubai Fashion week in February we have teamed up with the Arab Fashion Council and Mrs. Keepa to be the venue for the much-anticipated launch of the French-Egyptian designer’s latest line. We’ll be styling her avant-garde creations with jewellery and handbags that we are offering for private sales, so it’s all very symbiotic.We always have an exhibition during Art Dubai week too. I can’t say too much, as the details are still under wraps, but we are planning a sort of love letter to Beirut, and Lebanon more generally, as a melting pot for the arts – having been the home of, but also inspired, so many of the major artists from our region.I would love to shout out a few other homegrown talents as well: Engage101, who are a platform that study, support and exhibit young emerging Gulf artists, and Bayt AlMamzar, a great community space for artists.Beyond traditional auctions, you’ve organized charitable collaborations, including a post-explosion charity auction for Beirut. How do you see the role of the arts in contributing to charitable causes, especially during challenging times like the ones we are in?Charity auctions have always been important to Sotheby’s, as part of our ongoing dedication to giving back and our commitment to making our industries more accessible, sustainable and collaborative. Globally just this past year, we played a role in raising over $200 million for various non-profit organizations, with more than $58 million directed towards museums. From providing one of our fabulous auctioneers (whose skills on the rostrum are fully unleashed when raising bids for charity), to more full blown initiatives where we partner with a charity to put together an auction of donated lots, we hope that we can continue to give back where we can.Your commitment to engaging the local arts community is evident, with talks, workshops, and involvement of children. Why is it essential for you to foster this community engagement, and how do you envision its impact on the future of the arts in Dubai?Education and investment in education is key for the continued evolution of the art scene of any nation, and we believe it is critical to focus our attention on providing the unique insights and content that come from our centuries of expertise. Whether our audience is a child, a seasoned art collector or a young, first-time buyer, our number one priority is to educate (and also to learn!).When we brought the Picasso portrait to Dubai last year it felt like a landmark moment, just watching every person who walked through the door was so rewarding: it really shows you that the thirst is there. From men in their work suits coming in on their lunch break, to gaggles of young children, the awe and wonder was palpable. Bringing my own children to see it was actually one of those lovely career moments for me – I had been talking about it to them for days over the dinner table (they always know first what is coming!), and so it was very fun for them to see it in person. They went back home that evening and did their own little drawings of the painting, which were pretty good!How does your multicultural background influence your approach to curating and connecting with artists from various parts of the world?Much in the same way as Dubai itself, I feel like I am a melting pot of everything from the West and the Middle East. I am half Iraqi, half Iranian, married to a Lebanese man, born and raised in London but French-educated, it is difficult to put a label on it! I have such a strong, natural affinity to the Middle East, and am so proud to be working and living here – and at the same time, I am so keen to showcase international artists, and expose clients to art from all over the world.Given your success in bringing renowned works to Dubai, what is on your wish list for future art collections or exhibitions in the region?I have quite a few ideas that we are working on, but one that I come back to a lot is the concept of a ‘Prints’ online sale here, as prints are just such a great entry point for young collectors, and are a great way to decorate your home (with pieces by some of the best known and best loved artists).A personal favourite of mine is Latin art, as well as African American art, and this is something that hasn’t really been done before – its always nice to add new flavours to the UAE. Last year we had a talk about the late Fernando Botero, with his eldest son, and it really inspired us to think about these themes and explore further, as there was such a huge appetite. Watch this space!Are there specific artists or genres you hope to introduce to the local art scene of Dubai?Over the years, we have had a sort of roll call of the great artists who are international household names, from Old Masters to pioneering Modernists, and so I love the element of surprise of what might emerge next from a great collection, ready to be shown to the world once again. I am keeping my fingers crossed for a Monet and a Magritte. Beyond that on my wishlist are Henry Taylor, Amy Sherald, Lynette, Kehinde Wiley, Kerry James Marshall, Basquiat and Rashid Johnson.– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied  More

    • 163 Shares

      in lifestyle and culture

      How I got my job as… Co-founder of this heavenly GCC-based organic bakery

      by

      Lifeby Camille Macawili11 mins ago Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.This week, we’re giving the spotlight to Alina Tutkova, Co-founder of Angel Cakes – a chain of organic cafe backed by renowned supermodel, philanthropist and impact investor Natalia Vodianova, dedicated to serving gluten-free and refined sugar-free desserts and breakfast. Established in 2022, Angel Cakes continues its rapid expansion journey as it continues to add locations in the pipeline including Saudi Arabia, Qatar, and Kuwait in 2024.Here, we speak to Alina on how she pivoted her passion for food photography and having a sweet tooth to launching Angel Cakes along with Dima Tutkov, a Grammy-nominated producer, and how she’s working towards her goal of promoting mindful eating within the culinary landscape.Scroll through to read the interview below.Angel Cakes investor Natalia Vodianova and co-founders Alina Tutkova and Dima TutkovWhat was your favourite subject at school?Contrary to what you might expect from someone with a creative flair, my favorite subjects were physics, geometry, and math. I was so passionate about them that I participated in academic competitions, even winning several prizes.What was your first job?My first job was at a modeling agency where I taught acting, fashion history and stage movement.What eventually brought you to Dubai?My journey to Dubai was driven by a desire to grow my business in this vibrant, sun-kissed city. I saw an opportunity to introduce my concept of delicious yet health-friendly desserts in a place known for its love of sweets.What inspired you to enter the F&B space?My foray into the F&B space was fueled by my love for cooking and innovating new recipes. I wanted to build a community where health-conscious people could connect.Talk us through the concept of Angel Cakes.Founded in 2022 by myself and my husband, Dima Tutkov, Angel Cakes is a chain of cafés committed to offering gluten-free and refined sugar-free desserts and breakfasts. Our mission is to provide wholesome, health-conscious options, so we focus on creating an experience where every sweet moment is also a healthy one.Promoting healthy eating and wellness is not just a business mission but a societal responsibility. Our choices influence not only individual well-being but also contribute to building a healthier community. We believe that with strength and a healthy attitude, you can make this world a better place!What are the key elements of your role?I believe that my main job is to be a role model and an advocate for natural, wholesome foods. I am also a brand chef, and I’m deeply involved in product creation, from recipe development to the aesthetic presentation.Talk us through your daily routine.My day begins with a refreshing celery juice or a smoothie, followed by a protein-rich breakfast. After dropping my kids at school, I practice yoga to energize myself for the day. I then spend time at our cafes, collaborating with my team, attending meetings, and creating recipe videos. I pursue my personal interests like singing and improving my English whenever I get the chance. Evenings are dedicated to family time: my three children and lovely husband.What advice do you have for anyone looking to follow in the same footsteps?Consistency is key in any venture, whether it’s business or adopting healthier eating habits. It’s equally crucial to stay true to your principles and aspirations, ignoring any stereotypes or distractions that might divert you from your goals.What is the best piece of advice you ever received?The best advice I’ve received is the importance of trusting, respecting, and believing in the people you work with.And what is the worst?I was once told that entrepreneurs should ignore client feedback, especially during growth phases. I strongly disagree with this. In today’s era of social media, carefully considering customer feedback is crucial for understanding and addressing their needs.What has been the biggest challenge you had to overcome?Expanding into new markets has undoubtedly been my biggest challenge, and the UAE was no exception. The complexity lies not only in adapting to a new business environment but also in understanding and respecting the unique culture and consumer preferences. There’s a delicate balance between maintaining your brand identity and tailoring it to fit the local context. Our journey to establish a foothold in the UAE was filled with learning and adaptation. However, our team’s resilience and dedication turned this challenge into a proud achievement.What are your future goals and plans for your career?My future goal as an entrepreneur is to extend Angel Cakes to more regions, spreading our mission and values. We’ve grown so much since we opened in the UAE — currently, we have four branches across the country including Dubai Mall, Bluewaters, Yas Mall and Dubai Hills Park. We also have plans for expansion into other Middle Eastern countries this year such as Saudi Arabia, Qatar, and Kuwait.As a holistic chef, I aim to continue crafting unique, balanced products that perfectly blend taste, nutrition, and aesthetics.– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied More

    • 125 Shares

      in lifestyle and culture

      How I got my job as…Managing Director at The Outnet

      by

      Life

      by Ruman Baig
      39 mins ago

      Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
      This week we chat with Emma Mortimer, Managing Director, The Outnet. Emma’s professional journey commenced within the realms of media, with notable roles at esteemed establishments like Hearst Magazines and Haymarket Media Group. However, her career trajectory eventually led her into the world of retail and e-commerce. Prior to her return to THE OUTNET, Emma lent her expertise to brands like matchesfashion.com and the Arcadia Group, making significant contributions to the launch of The Modist, an e-tailer specializing in modest fashion. Moreover, her tenure as a fashion specialist for the British government’s Department for International Trade underscored her commitment to the industry’s growth.
      At the helm of The Outnet, Emma Mortimer assumes a pivotal role in shaping the brand’s global business trajectory and setting its strategic course. Her purview extends across critical facets of the store’s operation, encompassing everything from procurement and merchandising to commercial trade, brand communications, VIP customer relations, and creative content development. Her mission: is to maintain The Outnet’s esteemed reputation as a premier destination for savvy fashionistas seeking discounted designer treasures from past seasons.
      With two decades of experience straddling the realms of retail and media, Emma brings to the table a profound understanding of the luxury e-commerce landscape. Her leadership is a testament to the fusion of commerce and creativity, a recipe for long-term prosperity in this ever-evolving industry.
      To delve into her role and career, Emirates Woman spoke to her to see how she overcomes challenges and creates a niche for herself in this industry.
      What was your favourite subject at school?
      I studied chemistry, biology, and art & design in my final years at school. It’s safe to say art & design was my favorite subject given my career path in the fashion industry. However, I did appreciate the combination of the arts and science and using both sides of my brain – something that is essential to my role as Managing Director, which calls for both creative and analytical thinking.
      What was your first job?
      I used to work in my family’s fine art shop, helping out during the holidays. Looking back, it was an invaluable experience – from seeing the day-to-day running of a retailer to learning how to connect with the customer.
      Walk us through your role at The Outnet
      I’m lucky to have a wonderfully diverse role. Each day is different, a lot of time is spent reviewing our performance and working with our commercial planning and finance teams. I enjoy continually learning, especially about our customers and their behaviour, analysing updates from our customer insights team along looking at our brand and performance marketing results. I also have oversight across the buying and merchandising teams and love to hear about new brands coming to the site along with exclusive collaborations and capsules. Also, a big part of my role is liaising with our regional GMs, ensuring what we do on a global scale is regionally nuanced and relevant.

      You started your career with media, what made you switch to e-commerce?
      It happened very organically – I was working in production for a mail-order catalogue company that was moving away from printed catalogues into e-commerce at the time. I’m always stimulated by future-facing innovations, and e-commerce is a dynamic and ever-evolving industry.
      Talk us through your daily routine.
      Every day is book-ended with nursery drop off and pick up. I hugely value this time with my daughter, though getting out of the house is a far more drawn-out process these days! I try to partly plan what I’m wearing the night before for speed and ease. I used to do a lot of exercise before having a child, but now it consists of a 20-minute speed walk to the nursery before heading into the office for a day of meetings.
      What is the best piece of advice you ever received?
      It’s less so advice and more the great examples set by my parents. They both worked extremely hard and had incredible ethics. I learnt a huge amount from watching and listening to them growing up. I remember my mum always saying to me ‘Just do your best’, whenever I was being tough on myself, and I try to remember this when things become challenging.
      And what is the worst?
      I honestly can’t think of any, which says a lot about the mentors and role models I’ve been lucky to have in my life. I value positive thinking.
      Can you share some strategies you’ve found effective for fostering a diverse and inclusive work environment?
      Ensuring an open, collaborative, and supportive team culture. I’m extremely proud of THE OUTNET’s culture which we’ve managed to maintain over all the years. It enables anyone who joins the team to feel valued, respected and supported.

      How do you balance your leadership responsibilities with maintaining a healthy work-life integration?
      Fortunately, being in the position I am in, I am able to help lead by example and ensure that we all switch off from work at weekends and spend time with our families and friends. The weekends are when I can take a class at the gym or go swimming with my daughter. I think it’s important she sees me looking after myself, as well as just working and looking after the family. Although, this is far easier said than done!
      What advice do you have for aspiring leaders in terms of building strong professional relationships and networks?
      Be open, show humility and vulnerability – it helps to connect you with your colleagues. Check-in with people; ask how they are and listen to their responses. This builds strong-rooted relationships. Keep in contact. Always be respectful, and kind and help people without an agenda. Paths often cross and you may find someone helps you out in a similar way in the future.
      How do you see the role of technology evolving in your industry, and how are you adapting your leadership style to those changes?
      Having the ability to access so much is a real positive. We work in a fast-paced business reacting to an ever-changing landscape. Data really helps to support decisions for a stronger customer perspective and for our business strategy. As a leader reacting to these changes has helped me become nimbler and more adaptable, whilst always having the data to support thought processes and make informed decisions.
      Can you discuss the most impactful decision you’ve made as a managing director and the results it brought about?
      For me, it always comes back to the people – deciding how to nurture and support our talent. This involves stretching and challenging teams with greater responsibility and opportunities. In turn, it motivates, develops, and helps to retain knowledge and talent, which leads to greater success and results.
      In your experience, what qualities or skills have been most crucial in your journey to becoming successful?
      Learning fast, adapting and being flexible to change. Alongside being a team player. I always remember the proverb ‘If you want to go fast, go alone. If you want to go far, go together.’
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied  More