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    How I got my job as… founder of Perowne international

    Life

    by Sarah Joseph
    2 hours ago

    This week, we speak to the Founder and CEO of Perowne International, Jules Perowne.
    Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible wellness, fashion and beauty entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
    Based in London and New York, Perowne International collaborates with their world leading clients to create bespoke campaigns to meet their business specific needs through our experts in international media relations, sales, marketing, social media, digital marketing and consultancy.
    Exceptional luxury brands deserve exceptional consultancy. With years of experience in the complex international luxury hotels and travel arena, Perowne International has made its mark in the industry.
    To delve into her journey as an entrepreneur, Emirates Woman spoke to her to see how she launched a successful agency.
    What was your favourite subject at school?
    History. I absolutely love the subject. I had an incredibly inspiring teacher when I was at school and it’s begun a lasting love for anything to do with the subject. It’s also invaluable to my job – because I can see a destination with a wider perspective; Understanding the background, culture, stories of the people and their political background.
    What was your first job?
    My first role was in PR. Unfortunately, I spent several months post-university interviewing for the Secret intelligence Service but didn’t get chosen. Then I fell into hospitality PR rather by mistake and instantly realised it was the place for me with the opportunity to travel and really get under the skin of a destination.

    What inspired you to launch Perowne International?
    I felt there was a gap in the market for a future-focused agency that did something different to the traditional PR companies out there. Everything seemed so stale and slow, and I wanted to do things differently; to rip up the rule book and forge a new path for hospitality communications and marketing.
    What are the key elements of your role?
    As CEO of Perowne International and its sister company, Navigator – a digital marketing and content business – my job is to be strategic, to be honest, to be creative and help my team deliver what I call ‘the magical 20 percent’ that helps our clients really stand out in the market. I love encouraging clients to be very individual, to think outside the box, and dare to be different. Oh, and to have fun.
    Talk us through your daily routine.
    I wish I had a set routine but alas, with my travel schedule, it’s very difficult to predict! When in London, I get up at 6am, do an hour of work, before waking my 3-year-old son, Freddie. I then spend a magical 45 minutes with him before heading to the office at 8am. Then, it’s a day of meetings – internal and external – usually a lunch or drinks meeting and team catch-ups. Some days I pack in 6 or 7 meetings in one place to catch up with lots of people one after another. Then I try and get home to do my son’s bath and bedtime before heading out to an event. Last year I did nearly 80 flights so you can imagine, I’m rarely sticking to this schedule! I’m on at least one long haul trip per month and every 8 weeks or so, I head to NYC to our office there to spend time with the team. I have a very strict travel routine especially when it comes to food and beauty routine. I always pre-order a healthy meal, never eat sugar onboard, immediately change as soon as I get on a long-haul flight so that I feel fresh on arrival and take out my contact lenses.
    What are some of the services you provide to your clients?
    Strategic consultancy to help our clients become the best they can be. That’s critically important. Communications – beyond the realm of traditional PR – this is about communicating with a range of different stakeholders, not just media. Connecting people – a vital part of our business. Word of mouth is such an important medium and I love creating a buzz about a place through brilliant influential glamorous people. Sales – we have a B2B sales team who are out in the market networking with travel agents, concierges, high-net-worth and family offices. They are sensational networkers.
    What advice do you have for anyone looking to follow in the same footsteps?
    Do as much work experience as you possibly can. Fill your CV with a range of jobs that ensure you know what you want to do. Our industry looks very appealing from the outside, but it’s not as glamorous as it seems, and work experience is essential. Also, reading. Knowledge is king. There is so much incredible travel content out there – my advice is to pick 10 to 15 brilliant travel journalists and read everything they say. Mark Ellwood, Mary Holland, Annie Fitzsimmons, Sophy Roberts, Ruaridh Nicoll, Sarah Turner, Susan d’Arcy, Jacqui Gifford and more.
    What is the best piece of advice you ever received?
    Seize any opportunity; go to as many events as possible, and always be open to meeting people. It will always lead to something valuable even if years in the future. I’ve met future clients in airports, on planes, at events, on safari, and beyond.
    And what is the worst?
    It’s not advice, but it’s certainly the worst decision I made. Going into business with a very difficult business partner. I knew from the start that it was the wrong decision, and I should have trusted my gut. Eventually I managed to get out of it, but it was a tough process. It ultimately made me stronger and more focused though.

    What has been the biggest challenge you had to overcome?
    Starting a business as a young woman. I was 30 when I started my own company. It was tough to be taken seriously at the start and I often used to pretend that I was older than I am. And, of course, the Pandemic. Which rocked the travel industry to its core. I had just decided to open an office in the US when Covid struck, and we lost a huge amount of money at the start. So, it was a double hit. But we got through it, we kept our team together and strong, and we came out of the pandemic stronger than ever.
    What are your goals for the future?
    We are aiming to expand Perowne further internationally with offices in other key markets such as Latin America and Australia. We may look too at the Middle East. We currently have offices in the UK, New York, and Milan. Also, a little more time to look after myself and spend more time with my son. I want to start to ride again and spend more time at my house in the countryside which grounds me and keeps me sane with all the travel!
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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    8 luxurious wedding venues to tie the knot in Dubai

    Lifeby Sarah Joseph2 hours ago Wedding season in Dubai is already and here and this destination continues to remain at the helm of all marital celebrations, where you can tie the knot with your friends and family.From beachfront destinations to ballrooms that exude elegance, the emirate is home to an array of venues that are beyond sophisticated.For immaculate attention to detail, each property creates a bespoke proposal as per the bride and groom’s requirements.So, for those currently looking for the perfect place for their wedding vows, we’ve gathered a list of all the sophisticate venues for a potential wedding.Four Seasons Resort, Jumeirah BeachCombining the city’s modernity and old-time charm, this expansive venue includes the grand Dana ballroom and a plush garden for any outdoor festivities. Whether you wish to exchange your vows on the sand or in the lush seaside garden, this hotel makes any dream a reality. No matter the size, this exquisite property welcomes every guest in style. With incredible backdrops and on-side wedding experts working with them at every step makes the entire process easier.To find out about the packages visit here.Mandarin OrientalWith world-class service and impeccable catering standards, the property will ensure any event is truly unforgettable. From flowers to venue decorations, Mandarin Oriental has relationships with external suppliers to ensure each detail is taken care of. For the bride to feel special on her wedding day, the property offers a magnificent suite with showcases expansive views of the Arabian Sea featuring a make-up station, a private lift, for bridal parties, and a spacious living space.To find out about the packages visit here.One & Only Royal Mirage, The PalmThis exceptional romantic beachfront resort promises a one-of-a-kind celebration with gourmet menus, serene spa treatments, and a timeless backdrop to enjoy with up to 50 guests. From catering to Moorish-style gardens to beginning a memorable journey, this venue caters to every request. Surrounded by nature, this property caters to refined pre-wedding photoshoots with pictures to capture those happy moments.To find out about the packages visit here.Nikki Beach Resort & SpaCouples can exchange their vows at this resort with views looking over the magnificent Arabian Gulf. Whether a small or grand occasion, the property caters to each client with world-class food, beverages menu, spa, and beauty services combined with an unending list of live entertainment. From a beach villa with a private pool for an intimate gathering to spacious ballrooms, the resort provides an exclusive service to assist customers in planning their special day.To find out about the packages visit here.Jumeirah Zabeel SarayTo ensure each wedding is different from the other, the team of in-house experts has a keen eye for an ethereal setting. From overlooking the azure waters of the Arabian Gulf to preparing a plethora of delicious canapes, every bride and groom is made to feel special Whether custom lanterns or a bespoke culinary request, the property will do its best to cater to every need.To find out about the packages visit here.Fairmont, The PalmWhen starting your life together, a wedding becomes an important decision in any couple’s life and the wedding planners at Fairmont bring each dream to life with bespoke celebrations. By bringing a wow factor to the venue, the Sea View Garden is ideal for an al fresco experience allowing couples to celebrate with around 500 guests. To ensure the guests’ taste is carefully considered, each chef will create a gourmet dining experience for a successful wedding for a stress-free experience.To find out about the packages visit here.Bulgari ResortWith Italian luxury at its heart, this exclusive property exudes an unmatched love for luxury. This beautiful venue features a 360sq metre ballroom located in the Yacht Club overlooking romantic seaside views and a welcoming space with earthy tones. With a birch walkway and candles subtly lit across the walkway, the hotel provides seamless service to make every minute count. With bespoke packages for each guest, the space can be rented for both daytime and evening events.To find out about the packages visit here.Raffles, The PalmMona Kattan and Hassan Elamin recently exchanged their vows at Raffles The Palm and celebrated one of their occasions with all their special guests prior to their wedding. Whether intimate ceremonies or lavish celebrations, each setup can be designed according to the guests’ needs. With its palatial structure and vibrancy in every corner, this property has a host of facilities to offer for guests including spa facilities and other fine-dining restaurants.For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied & Feature Image: Instagram @haileybieber  More

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    Elevating the wedding experience: The St. Regis Abu Dhabi

    Lifeby Team Emirates Woman37 mins ago IN PARTNERSHIP: The St. Regis Abu Dhabi is an emblem of refined luxury, offering couples an unparalleled setting for their quintessential wedding celebration.Situated along the prestigious Corniche, this hotel beckons with promises of timeless elegance and bespoke experiences that transcend the ordinary.At the heart of the St. Regis Abu Dhabi lies the majestic Al Mudhaif ballroom, a veritable sanctuary of grandeur spanning 1,300 square meters. Here, amidst soaring ceilings and Bohemian crystal chandeliers, couples are invited to craft their fairy tale wedding, tailored to their every desire. Whether envisioned as an intimate affair or a grand gala, the ballroom’s versatility allows for seamless customization, ensuring that each celebration is as unique as the love it commemorates.From the curated culinary delights crafted by expert chefs to the meticulous attention to detail in presentation, every aspect of the wedding experience is orchestrated with precision and flair.As the bride prepares to embark on her journey down the aisle, a personalized bridal suite awaits, complete with a dedicated female butler to attend to her every need. Meanwhile, the couple is offered a sanctuary of luxury in one of the hotel’s prestigious suites, where the renowned St. Regis Butler Service ensures that their every whim is catered to with effortless grace.Yet, the St. Regis Abu Dhabi experience extends far beyond the confines of the wedding day itself. Couples are invited to extend their celebration into the realms of culinary excellence, with a complimentary anniversary dining experience at one of the hotel’s signature venues, promising yet another cherished memory in the tapestry of their love story.What truly sets The St. Regis Abu Dhabi apart is the fusion of authentic Arabian hospitality with over a century of St. Regis traditions.Every moment is crafted with care and every celebration is an ode to love, luxury, and the art of living well.To know more about the property, visit www.stregisabudhabi.com – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied More

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    12 restaurants to mostly likely spot someone famous in Dubai

    Lifeby Sarah Joseph4 hours ago VIEW GALLERY/ 12 IMAGESDubai is never short of celebrity hotspots to dine at.While being a popular hotspot for tourists worldwide, these note-worthy eateries in the emirate have also hosted some famous celebrities becoming spots where you’re most likely to bump into a Royal or an A-lister.– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied & Feature Image: Instagram @Gaia @chefizu More

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    8 stunning hotels in Saudi Arabia to book for your next trip

    Life

    by Sarah Joseph
    2 hours ago

    The Kingdom has now transformed into a key tourism hotspot for many.
    With its well-preserved ruins and sophisticated new retreats, this country has become a magnet for travellers from around the world.
    So, for your next trip to Saudi Arabia, Emirates Woman has curated a guide to the luxurious properties to book.

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @habitasalula More

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    10 luxurious hotels to book in Dubai for the ultimate cityscape

    Life

    by Sarah Joseph
    2 hours ago

    Want to be close to Dubai’s most delectable restaurants and experience the finest of everything the emirate has to offer? We’re here to help.
    Known for its unending list of sophisticated activities such as afternoon teas, pool days, and fine-dining meals, there’s enough and more to enjoy with your loved ones as long as you stay at the right property.
    Emirates Woman has created a guide with all the hotels to book on your next visit.
    25 Hours

    If you’re looking for a one-of-a-kind property, this hotel is definitely one to stay at. With a nomadic touch, each element is carefully curated for guests to take a trip around the world. From co-working spaces to a creative studio designed for visitors to record their own podcasts this hotel is filled with a host of eclectic activities to ensure visitors are occupied all day long. With unrivalled views of the Museum of the Future from the pool, this hotel stay is all set to be a memorable one for all those who visit. Alongside the stay, in-house guests can even rent bikes or a Mini Cooper to experience Dubai without any added hassle.
    To make a booking visit 25hours-hotels.com
    Me Dubai

    Designed by Zaha Hadid, this architectural icon is known for its contemporary feel and a host of luxurious experiences. Home to an array of sophisticated fine-dining havens such as Roka, Basko and The Maine, this property is part of The Opus by Omniyat and is situated in a prime location next to the Burj Khalifa. If you’re looking to unwind, the hotel offers a premium rooftop pool with unending views of Dubai with the spa being the perfect place to relax.
    To make a booking visit melia.com
    Address Sky Views

    Another refined property to add to your list is Address Sky Views. By taking sightseeing to new heights, this property is also offering a new view of Dubai with its Sky View Observatory which gives visitors an unforgettable experience. There’s also fine-dining spots right on the property such as Amelia Restaurant and Lounge, CÉ LA VI, Lucia’s and more. To take a break, guests can enjoy sun dips at the pool with an Insta-worthy view of Dubai’s skyline.
    To make a booking visit addresshotels.com
    Anantara Downtown

    Situated in the heart of Downtown, this luxe property is an elegant sanctuary with pristine views of Dubai’s skyline. With 252 luxurious rooms and suites, the hotel has direct views of Burj Khalifa. Situated close to Dubai Mall, visitors have access to the Dubai fountain which is one of the leading attractions in the emirate. With exquisite gourmet experience and tranquil moments at this Thai-inspired hotel, guests can stay in style.
    To make a booking visit Anantara.com
    Palace Downtown

    This palatial oasis is a harmonious blend of Middle Eastern heritage and contemporary Dubai. The Palace is a striking symbol of modernity at the heart of a traditional Arabian village, with a backdrop of two iconic structures, the Dubai Fountain and the world’s tallest building, Burj Khalifa. Visitors can soak up the sun at the palm-fringed pool and opt for a plush chaise lounge or seek refuge from the heat in a traditional Arabian tent. With expert therapists on-hand to ensure guests reach the utmost relaxation and rejuvenation at the property’s house spa.
    To make a booking visit addresshotels.com
    Waldorf Astoria, DIFC

    For an urban luxury retreat, this property elegantly brings the heritage of New York to Dubai. If you’re looking for a city hotel, this is the perfect option with exceptional service and state-of-the-art facilities. With fine-dining restaurants such as Bull & Bear, and The Artisan, this hotel lies at the epitome of luxury in the heart of Dubai. Situated close to all the world-class activities in Dubai such as the Museum of the Future and Dubai Mall, there’s plenty to do within the vicinity.
    To make a booking visit hilton.com
    SLS Dubai & Residences

    Designed by Philippe Starck, this luxe property is created with fine attention to detail. With breathtaking views from the 75-story rooftop deck, this hotel offers unobstructed views of the world’s tallest building, including Dubai Creek. Brimming with character, this coveted address compromises of 254 expertly designed hotel rooms boasting spacious terraces and balconies. For an exquisite dining experience, there are a host of restaurants including the award-winning Michelin Bib Gourmand restaurant Filia, Carna By Dario Cecchini, and S Bar for an eclectic bar experience.
    To make a booking visit sbe.com
    Hyde Hotel

    For a relaxed state of mind, this hideaway destination presents a new kind of bespoke hospitality with an authentic experience. With over 277 spacious rooms and suites, guests have access to private balconies and are equipped with in-room luxurious amenities. When it comes to dining, the hotel offers three incredible concepts including the Mediterranean restaurant Cleo, a Japanese haven Katsuya and an exclusive speakeasy experience with hand-crafted burgers at Hudson Tavern.
    To make a booking visit hydehotels.com
    Mandarin Oriental, Jumeira

    With a pristine oceanfront setting, this urban resort has access to a host of alfresco facilities while still being nearby Downtown Dubai. For the ultimate pool day, this unforgettable getaway offers VIP cabanas and beach beds overlooking panoramic views of the emirate’s skyline. Now home to an exclusive pop-up concept store, K.I.N.D by M.O, in-house guests and visitors can shop at this sustainable shop that cares about our planet and gives back. For the ultimate wellness escape, guests have access to spa facilities that include both couple massages and other rejuvenating hammam treatments and massages.
    To make a booking visit mandarinoreiental.com
    The Ritz-Carlton, DIFC

    Residing at one of the most happening places in Dubai, this expansive property is surrounded by restaurants, nightlife, and a host of attractions. With five-star amenities on board, this hotel is tastefully designed for the ultimate staycation. For a chic botanical experience, Flair 5 ensures an unforgettable experience as the DJ spins a chilled soundtrack each evening. Taking it back a notch to the 1920s the European café, Café Belge serves a series of innovative dishes with fresh seafood and Belgian dishes.
    To make a booking visit ritzcarlton.com
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Instagram & Feature Image: Instagram @medubaihotel More

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    8 luxe staycations Eid al-Fitr staycation deals to book in the UAE

    Life

    by Sarah Joseph
    4 hours ago

    VIEW GALLERY/ 8 IMAGES
    With the long 9-day potential weekend coming up, we all need to ensure we have plans to take a break from our hectic schedule.
    With a surge in prices to travel abroad, planning a getaway in the UAE might be the best options. For those looking to switch-off, there are a myriad of last-minute staycations to book without any hassle of travelling.
    So, for a quick escape with your loved ones swipe through our guide of hotels and resorts to visit in the UAE.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @zozoewitherspoon More

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    Your ultimate hotel guide on where to stay in Bangkok

    Life

    by Sarah Joseph
    3 hours ago

    VIEW GALLERY/ 7 IMAGES
    There’s something irresistible about the city that keeps bringing us back to it.
    Having visited almost 6 times last year, this Thai capital lures every type of traveller from around the world with its high-rise hotels, lush parks and hidden gems that emulates an element of newness every time we visit.
    From boasting rooftop infinity pools to delectable Michelin-starred menus, Bangkok is only a six-hour trip from Dubai, and with four direct flights per day from Dubai International Airport, it’s a must-visit destination to visit, especially during long weekends such as the upcoming Eid al-Fitr holiday.
    As a sprawling megacity, finding the right property to stay at can enhance your experience. With its unfathomable charm, we’re sure to go back and explore all the hidden gems that the city has to offer.
    Additionally, Thailand has now introduced a visa waiver for Indian tourists granting a 30-day visa-free stay for leisure purposes to individuals holding Indian passports or travel documents, making it an easy destination to visit especially for families.
    So, depending on the kind of experience you’re looking to have, here we’ve listed some of the best hotels to stay in Bangkok.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More