homegrown perfumes

Life

July 31, 2025

Abu Dhabi’s luxury fragrance scene welcomes an exciting new addition as Shama Perfumes opens its first UAE flagship boutique at Marina Mall, marking its third GCC presence following successful launches in Oman and Qatar. This expansion represents a significant milestone for the heritage brand, bringing its distinctive blend of Indian perfumery traditions and Arabian olfactory sophistication to the heart of the UAE’s capital.

Founded in Mumbai and now in its third generation of family stewardship, Shama Perfumes has built a 50-year legacy of craftsmanship under the guidance of second-generation custodian Mr. Salim Umar Shama. His son, Mr. Salman Salim Shama, Managing Director, now carries forward this tradition with a deep understanding of both its Indian roots and Gulf appeal.
“Opening our doors in Abu Dhabi is more than expansion,” said Salman Shama. “It’s a milestone that reflects our deep respect for this region’s appreciation of the craftsmanship for highest quality of handpicked and curated Oudh and perfumes.”

The Marina Mall boutique offers guests an immersive experience into the world of artisanal perfumery. The space blends Indian artistry with Arabian design elements, featuring personalized scent consultations and exclusive services like traditional Arabic calligraphy engraving. During the grand opening, visitors enjoyed guided scent styling, a curated tea station, and live perfume box painting demonstrations – all reflecting Shama’s commitment to multi-sensory luxury.

Shama’s renowned collections take center stage, including the Dehn Al Oud, Royal Mirage Collection, and Khashab Al Oud – each showcasing the brand’s expertise in blending Indian attar traditions with Arabian fragrance preferences. In an era of mass-produced scents, Shama remains dedicated to small-batch, handcrafted perfumery using time-honored techniques.
“The Gulf is where fragrance is not just worn, but lived,” added Salman Shama. “Shama belongs here and we are here to stay.”

This new boutique reinforces Shama Perfumes’ position as a guardian of traditional perfumery arts while embracing its role in the modern Gulf fragrance landscape. For discerning clients who value authenticity, heritage, and cross-cultural craftsmanship, Shama’s Abu Dhabi flagship offers not just exceptional scents, but a genuine connection to perfumery’s rich traditions.
For more information, visit shama-perfumes.com or @shama.perfumes
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