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    How we go our job as… co-founders of BloomingBox

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    This week we chat with Tariq Abu Samra and Jaya Arunasalam, the co-founders of Bloomingbox. This premium corporate gifting brand, has established itself in the UAE.
    Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
    Overall, BloomingBox is a haven for flower enthusiasts. Here, you’ll find an exquisite array of floral arrangements, from elegant bouquets to charming centerpieces, meticulously crafted to captivate the senses and stir the soul. Whether you’re celebrating a special occasion or simply craving a touch of nature’s beauty in your life, the blooms at Bloomingbox.com never fail to inspire awe and wonder.
    Beyond floral arrangements, customers can choose from an assortment of blossom chocolates, macarons, tiny cupcakes, and colourful bonbon chocolates. Each gifting element is crafted to delight the senses and add a touch of sweetness to any celebration.
    With same-day delivery options available, BloomingBox brings joy and beauty to your doorstep whenever you need it most
    To delve into the journey of these UAE-based entrepreneurs on how their journey began.
    What was your favourite subject at school?
    TS: While I’m not the best example of a person who likes school or studying, I would have to say my favourite subjects were Chemistry and Math.
    JA: I was more focused on my extracurricular activities while in school, such as scouting, sports and building friendships. It was always a dream to attend culinary school after high school.

    What was your first job?
    TS: My first unofficial job started when I was nine. I had a strong interest in carpentry and took on small projects for people who needed specific items. Later, at twelve, I worked with my grandfather to help refurbish our family house. My first official job was as a Sales Executive for Cobone.com.
    JA: My first job was as a kitchen helper in a pastry kitchen right after high school. My first hospitality job was in the US after my studies in Switzerland.
    What brought you to Dubai?
    TS: I was born and raised in Dubai.
    JA: I moved for work and a job opportunity. I was working at The Langham in London and moved to Dubai to work at Madinat Jumeirah in 2006.
    What inspired you to enter the floral Industry and launch BloomingBox?
    Tariq: We both noticed a gap in the market for high-quality, affordable gifting options that also deliver a seamless customer experience. The online gifting industry was largely overlooked at the time, providing us with the opportunity to bring a fresh approach.
    Jaya: I was drawn to the compelling idea that Tariq presented and was eager to explore something outside of the hospitality industry.
    Talk us through the concept?
    TS: BloomingBox is a premium online gifting platform crafted to offer a wide range of gifting categories, including flowers, cakes, treats, hampers, plants, exclusive brand collaborations, and more. With a strong focus on customer service, we aim to provide a seamless and enjoyable gifting experience from selection to delivery, ensuring every gift creates a memorable impact.
    JA: Our initial concept was very different from what BloomingBox is today. Early on, we realized that to build market trust, we needed to manage the entire process—from client engagement to final delivery.
    What are the key elements of your role?Tariq: From a high-level perspective, I see myself as the brand’s guardian. My role spans overseeing design and development, product quality, customer service, marketing, and the overall website experience. Additionally, I share responsibility with Jaya for strategic planning and financial management. I focus on setting a clear vision for the brand while creating an environment where team leaders are empowered to own their roles and drive the brand’s success.
    Jaya: Key focus areas include overall operations, managing operating costs, negotiating with suppliers and vendors, establishing an effective company structure, and organizing the team to ensure smooth, efficient workflows. More recently, I’ve been overlooking our expansion to KSA.
    Talk us through your daily routine.Tariq: I’m an early riser. First, I drop my daughter to school and then make sure I’m at the office by around 9am. It’s a ritual to have lunch with the team as it allows me to connect with them on a personal level. Most of my days include a sports activity after work. Then some quality time with family and friends.
    Jaya: I start the day by going through my emails, followed by a gym session. I head to the office around 11am and do a walk through the warehouse to connect with the team, followed by updates from the Head of Operations on yesterday’s performance and the week ahead. I then meet with other department heads to align on priorities. Since our recent launch in KSA, I’ve been frequently traveling between the two cities to support with our establishment there.

    What advice do you have for anyone looking to follow in the same footsteps?
    TS: My main advice is to approach everything with both logic and emotion. When decisions are made by combining the mind and heart, the outcome is often balanced and fulfilling. Logic can keep you grounded in your reasons for starting, while emotion encourages you to keep pushing forward when things get tough.
    JA: Believe in yourself and surround yourself with people who have greater experience. If someone inspires you, invite them for a meal to learn from them—it’s a humbling and valuable experience.
    Tell us more about pieces at BloomingBox.
    TS: BloomingBox is more than just a gifting platform— we act as a design house dedicated to creating memorable pieces. Every product undergoes an intensive process, from ideation and concept development to design and production. Our team carefully considers each detail, including packaging, floral elements, and presentation, to ensure every item embodies our commitment to quality and beauty. Whether it’s a floral arrangement or a curated gift box, BloomingBox designs each piece to make a lasting impact on the gifting experience.
    JA: Beyond our products, we prioritise creating a holistic customer experience by examining every step of our customer’s journey and interaction with us. From browsing to delivery, we carefully consider all channels and touchpoints to ensure a seamless and positive experience that resonates with each recipient. Our goal is to make every gift memorable, not just through the product itself, but through the entire process.
    What is the best piece of advice you have ever received?
    TS: One of the best pieces of advice I received – For anything you aim to achieve, ask yourself, “What does that look like?” This question often brings clarity to the steps needed to make it happen. In business, I’ve learned that while engaging with those more experienced or influential can feel uncomfortable, it’s often rewarding. And, a reminder: the way you love yourself sets the standard for how others will love you.
    JA: If you want to spend money, start earning!
    And what is the worst?
    TS: The worst advice I received, though well-intentioned, was after my first startup failed—I was told to go get a job.
    JA: Don’t take risks; play it safe!

    What’s the biggest challenge you have had to overcome?
    TS: Me. My own limitations and fears.
    JA: In the early days, we were focused on raising funds and overlooked our own potential to shape our own path to success.
    What’s your future for the brand?
    TS: Global domination, product diversification. BloomingBox isn’t just here to transform the gifting industry, we’re committed to being part of every single emotional transaction and meaningful connection shared between people.
    JA: Our current focus is on regional expansion and driving efficiency through automation to scale our operations effectively.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied  More

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      How we got our job as… co-founders of BloomingBox

      by

      This week we chat with Tariq Abu Samra and Jaya Arunasalam, the co-founders of BloomingBox. This premium corporate gifting brand, has established itself in the UAE.
      Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
      Overall, BloomingBox is a haven for flower enthusiasts. Here, you’ll find an exquisite array of floral arrangements, from elegant bouquets to charming centerpieces, meticulously crafted to captivate the senses and stir the soul. Whether you’re celebrating a special occasion or simply craving a touch of nature’s beauty in your life, the blooms at Bloomingbox.com never fail to inspire awe and wonder.
      Beyond floral arrangements, customers can choose from an assortment of blossom chocolates, macarons, tiny cupcakes, colourful bonbon chocolates and hampers in collaboration with leading brands. Each gifting element is crafted to delight the senses and add a touch of sweetness to any celebration.
      With same-day delivery options available, BloomingBox brings joy and beauty to your doorstep whenever you need it most.
      To delve into the journey of these UAE-based entrepreneurs on how their journey began.
      What was your favourite subject at school?
      TS: While I’m not the best example of a person who likes school or studying, I would have to say my favourite subjects were Chemistry and Math.
      JA: I was more focused on my extracurricular activities while in school, such as scouting, sports and building friendships. It was always a dream to attend culinary school after high school.

      What was your first job?
      TS: My first unofficial job started when I was nine. I had a strong interest in carpentry and took on small projects for people who needed specific items. Later, at twelve, I worked with my grandfather to help refurbish our family house. My first official job was as a Sales Executive for Cobone.com.
      JA: My first job was as a kitchen helper in a pastry kitchen right after high school. My first hospitality job was in the US after my studies in Switzerland.
      What brought you to Dubai?
      TS: I was born and raised in Dubai.
      JA: I moved for work and a job opportunity. I was working at The Langham in London and moved to Dubai to work at Madinat Jumeirah in 2006.
      What inspired you to enter the floral Industry and launch BloomingBox?
      Tariq: We both noticed a gap in the market for high-quality, affordable gifting options that also deliver a seamless customer experience. The online gifting industry was largely overlooked at the time, providing us with the opportunity to bring a fresh approach.
      Jaya: I was drawn to the compelling idea that Tariq presented and was eager to explore something outside of the hospitality industry.

      Talk us through the concept?
      TS: BloomingBox is a premium online gifting platform crafted to offer a wide range of gifting categories, including flowers, cakes, treats, hampers, plants, exclusive brand collaborations, and more. With a strong focus on customer service, we aim to provide a seamless and enjoyable gifting experience from selection to delivery, ensuring every gift creates a memorable impact.
      JA: Our initial concept was very different from what BloomingBox is today. Early on, we realized that to build market trust, we needed to manage the entire process—from client engagement to final delivery.
      What are the key elements of your role?
      Tariq: From a high-level perspective, I see myself as the brand’s guardian. My role spans overseeing design and development, product quality, customer service, marketing, and the overall website experience. Additionally, I share responsibility with Jaya for strategic planning and financial management. I focus on setting a clear vision for the brand while creating an environment where team leaders are empowered to own their roles and drive the brand’s success.
      Jaya: Key focus areas include overall operations, managing operating costs, negotiating with suppliers and vendors, establishing an effective company structure, and organizing the team to ensure smooth, efficient workflows. More recently, I’ve been overlooking our expansion to KSA.
      Talk us through your daily routine.
      Tariq: I’m an early riser. First, I drop my daughter to school and then make sure I’m at the office by around 9am. It’s a ritual to have lunch with the team as it allows me to connect with them on a personal level. Most of my days include a sports activity after work. Then some quality time with family and friends.
      Jaya: I start the day by going through my emails, followed by a gym session. I head to the office around 11am and do a walk through the warehouse to connect with the team, followed by updates from the Head of Operations on yesterday’s performance and the week ahead. I then meet with other department heads to align on priorities. Since our recent launch in KSA, I’ve been frequently traveling between the two cities to support with our establishment there.
      What advice do you have for anyone looking to follow in the same footsteps?
      TS: My main advice is to approach everything with both logic and emotion. When decisions are made by combining the mind and heart, the outcome is often balanced and fulfilling. Logic can keep you grounded in your reasons for starting, while emotion encourages you to keep pushing forward when things get tough.
      JA: Believe in yourself and surround yourself with people who have greater experience. If someone inspires you, invite them for a meal to learn from them—it’s a humbling and valuable experience.
      Tell us more about pieces at BloomingBox.
      TS: BloomingBox is more than just a gifting platform— we act as a design house dedicated to creating memorable pieces. Every product undergoes an intensive process, from ideation and concept development to design and production. Our team carefully considers each detail, including packaging, floral elements, and presentation, to ensure every item embodies our commitment to quality and beauty. Whether it’s a floral arrangement or a curated gift box, BloomingBox designs each piece to make a lasting impact on the gifting experience.
      JA: Beyond our products, we prioritise creating a holistic customer experience by examining every step of our customer’s journey and interaction with us. From browsing to delivery, we carefully consider all channels and touchpoints to ensure a seamless and positive experience that resonates with each recipient. Our goal is to make every gift memorable, not just through the product itself, but through the entire process.
      What is the best piece of advice you have ever received?
      TS: One of the best pieces of advice I received – For anything you aim to achieve, ask yourself, “What does that look like?” This question often brings clarity to the steps needed to make it happen. In business, I’ve learned that while engaging with those more experienced or influential can feel uncomfortable, it’s often rewarding. And, a reminder: the way you love yourself sets the standard for how others will love you.
      JA: If you want to spend money, start earning!
      And what is the worst?
      TS: The worst advice I received, though well-intentioned, was after my first startup failed—I was told to go get a job.
      JA: Don’t take risks; play it safe!

      What’s the biggest challenge you have had to overcome?
      TS: Me. My own limitations and fears.
      JA: In the early days, we were focused on raising funds and overlooked our own potential to shape our own path to success.
      What’s your future for the brand?
      TS: Global domination, product diversification. BloomingBox isn’t just here to transform the gifting industry, we’re committed to being part of every single emotional transaction and meaningful connection shared between people.
      JA: Our current focus is on regional expansion and driving efficiency through automation to scale our operations effectively.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied  More

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      12 of the best florists for Emirati Women’s Day in the UAE

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      Life

      by Sarah Joseph
      22 mins ago

      VIEW GALLERY/ 12 IMAGES
      With Emirati Women’s Day coming up on August 28, 2024, the most natural way to make your special someone feel loved is by sending them a special bouquet.
      As bouquets have the power to make any moment memorable, finding the right arrangement can definitely put a smile on your loved ones’ face. With a myriad of luxurious florists in the UAE, it’s important to find the boutiques with quality bouquets.
      This time is a memorable occasion. It’s a time of celebration, a day to honour the formidable Emirati women. Born to celebrate their achievements while reflecting on the important role they’ve played within the UAE’s history.
      Additionally, this year’s theme has yet to be announced, although it typically aligns with the overarching values of the UAE and a sense of unity among women. Past years’ themes include “We Collaborate for Tomorrow” (2023), “Inspiring Reality… Sustainable Future” (2022) and “Women: Ambitions & Inspiration for Next 50 Years” (2022).
      Be it lilies or tulips, theres a wide variety of flowers to suit the receiver’s tastebuds, all with a simple click of a button.
      Swipe through our guide of the very best florists in the UAE bringing fresh flowers and bespoke floral arrangements right to your doorstep.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied & Feature Image: Instagram @vitaliia  More

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      Here’s how to make your floral arrangements last longer

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      Life

      by Sarah Joseph
      4 hours ago

      A bouquet of big, beautiful floral arrangements always brightens up a room. We love to place a vase of them where we can admire the flowers’, however, learning how to make these floral arrangements last longer is an art.
      With same-day delivery across the UAE, Darcey Flowers is always growing with their bespoke collections ranging from peonies to chrysanthemums, the options to create your own bespoke floral arrangements are endless.
      Founded by Albert Tranquilino, Darcey Flowers has grown over the years in Dubai with two brick and mortar stores in City Walk and Al Quoz, where customers can create their own custom arrangements with fresh flowers. Darcey Flowers meticulously select the perfect combination of flowers, considering factors like color palette, texture, and seasonality.
      These tips on how to keep arrangements fresh longer will help extend the life of your cut flowers by at least a few days.
      To understand how to make any gorgeous arrangement last longer, we spoke to Tranquilino himself to tell us how to help delay the dreaded dropping of petals and make your flowers last longer.
      What inspired you to launch Darcey Flowers?
      Darcey Flowers began as a childhood dream of mine. I’ve always loved flowers and wanted to share their beauty with others. I truly believe that flowers have the power to bring joy to people’s lives. It’s also an opportunity to support other florists and like-minded individuals by helping them find success doing what they love.
      Where are the flowers sourced from?
      Sourcing the finest blooms for Darcey Flowers is a top priority hence we carefully select our flowers from the most reputable farms across the globe. We procure our blooms from regions renowned for their exceptional floral quality including The Netherlands, Kenya, South America, Taiwan, Thailand and New Zealand.

      Could you talk us through what each colour and arrangement means for any specific occasion?
      Each hue carries its unique significance. At Darcey Flowers, we love to play around with different colors to create bouquets that are full of emotion and personality. For instance, we use red to capture love and passion, which is perfect for those romantic moments. White represents purity and elegance, which makes it a great choice for weddings or remembering loved ones. Pink expresses sweetness and gratitude, ideal for occasions like Mother’s Day or birthdays. We also use yellow to bring joy and optimism to our bouquets, making them perfect for celebrations or sending cheerful messages. Purple is our go-to color for luxury and creativity, making it perfect for special occasions or to show admiration.
      What are some of the aftercare hacks that people should practice for their arrangements?
      A general tip for maintaining the freshness of your floral arrangements is to provide them with clean water and a suitable environment. To keep your flowers looking fresh, change the water every few days, trim the stems, and remove any leaves in the water. Now, when it comes to choosing a spot for your flowers, think cool and shaded. Keeping your flowers away from direct sunlight will help prevent wilting and fading, which can make them look less attractive. And if you really want to give your flowers an extra boost, consider adding some flower food to the water.
      What are some of the most popular flowers in the Middle East?
      Peonies, phalaenopsis orchids, and roses of all colors are among the most popular choices.
      What are your favourite flowers personally?
      Two of my personal favorites are peonies and vanda orchids. Oh! How I adore them! There’s just something about peonies and their romantic allure and voluminous blooms that captivates me. And vandas? Well, their striking colors and unique personalities always intrigue me. I think each flower is beautiful in its own way and never fails to inspire me.
      How do Darcey Flowers implement sustainable practices?
      We’ve made some great strides in embracing eco-conscious practices, including introducing eco-friendly bags for our beautiful bouquet arrangements. We’re also encouraging the use of plain water instead of floral foam whenever possible, so our flowers can stay fresh while being gentle on the environment. We believe that even small steps can make a big impact, and we’re committed to doing our part to create a more sustainable future. We will continue to explore eco-friendly practices throughout our operations.
      You’ve also recently started a workshop for floral arrangements? What inspired you to launch this and how is it therapeutic?
      Our main goal was to create a space where people could connect with their inner creative selves, let their creativity run wild, and discover the beauty of flowers in a meaningful way and the therapeutic benefits it bring. As the founder, I’m a firm believer in the ability of flowers to transform moods and promote overall well-being. Engaging in hands-on floral arranging can be a relaxing experience, promoting mindfulness and reducing stress. The workshop aims to empower participants to express themselves artistically, learn new skills, and find pure joy in creating something beautiful.

      Are there any new bouquets that have recently been gaining popularity?
      Monochromatic solid flower bouquets are a growing trend in floral design. These minimalist arrangements showcase the natural beauty of each bloom, creating visually striking compositions that exude sophistication and elegance.
      Which flowers can we preserve once dried and are there any tips on how to do so?
      Several types of flowers can be successfully preserved once dried, allowing you to enjoy their beauty for an extended time. The most common are roses, lavender, and hydrangeas. To preserve flowers, trim stems and remove foliage. Tie upside down with twine and hang in a place with good air circulation away from direct sunlight. Wait for complete drying, which can take a few days to weeks. Store in a cool, dry place away from moisture and sunlight.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied  More

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      National Lovers Day: 12 of the best florists in the UAE

      by

      Life

      by Sarah Joseph
      58 mins ago

      VIEW GALLERY/ 12 IMAGES
      Every year, April 23, is marked as National Lovers Day and blooms are the most natural way to make your special someone feel loved.
      As bouquets have the power to make any moment memorable, finding the right arrangement can definitely put a smile on your loved ones’ face. With a myriad of luxurious florists in the UAE, it’s important to find the boutiques with quality bouquets.
      Be it lilies or tulips, theres a wide variety of flowers to suit the receiver’s tastebuds, all with a simple click of a button.
      Swipe through our guide of the very best florists in the UAE bringing fresh flowers and bespoke floral arrangements right to your doorstep.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied & Feature Image: Instagram @vitaliia  More

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      How Darcey Flowers continues to deliver detail-oriented bouquets in Dubai

      by

      Life

      by Sarah Joseph
      36 mins ago

      Founder of Darcey Flowers, Albert Darcey on scaling creativity with an abundant mindset. 
      What do the first 30 minutes of your day look like, your morning routine?
      I begin my day with meditation and reflection. This routine sets a positive tone and helps me focus on goals, ensuring that I’m centered and ready to lead Darcey Flowers to success. A brief session of light exercise follows, energising me for the day ahead.

      What inspired you to launch Darcey Flowers?
      Darcey Flowers stems from a childhood dream I held close to my heart. It all started with a deep passion for floristry and a desire to bring beauty and joy to people’s lives through flowers. I truly believe in the transformative power of flowers to make a meaningful impact on someone.
      How do you plan your floral designs? – talk us through the creative process.
      Our floral designs are a fusion of creativity and passion. We meticulously select the perfect combination of flowers, considering factors like color palette, texture, and seasonality. We draw inspiration from various sources such as nature, art, and of course current trends. Every flower arrangement that we create tells a story, evokes emotion, and brings joy to all who behold it.
      Floral designers aim to be perfectionists – how important is attention to detail when creating bouquets?
      Attention to detail is paramount in creating captivating bouquets. As a seasoned floral designer myself, every aspect should be carefully put into consideration, from flower selection to placement. It’s about achieving harmony and putting personality into each creation. It’s always about quality and craftsmanship, that elevates our arrangements from ordinary to extraordinary works.
      What are the key services that Darcey Flowers provide?
      Darcey Flowers stands as one of the most trusted luxury flower delivery services in the UAE. Now, with a focus on weddings and events, including corporate functions, we bring our signature expertise to every occasion. With impeccable event styling, we create unforgettable moments tailored to your unique vision.
      “The key to abundance is appreciating life’s blessings, always being grateful, and embracing the endless possibilities that await us with joy.”
      What was the largest event you have ever prepared flower arrangements for?
      We’ve had the honour of creating flower arrangements for the gala event of Zayed Sustainability Prize in EXPO City, attended by around 700 VIPs and dignitaries.
      Are there any specific flowers that do particularly well in the UAE?
      Peonies stand out and are favored by our customers here in the UAE, receiving a warm reception for their captivating beauty and charm.
      How has the floral industry evolved since you launched your brand?
      The floral industry has become a dynamic and competitive market and we have seen remarkable changes since we opened our first store in 2019. We have witnessed a shift in customer preferences, advancements in sustainability, and design trends reshaping the landscape.

      What are your plans for expansion in the UAE.
      Looking ahead, we are eyeing a new boutique in Abu Dhabi in the future, envisioning it as another milestone in our journey, bringing joy closer to every corner in the UAE. Moreover, we’re ready to take on bigger-scale weddings and events solidifying our presence in the industry.
      This is ‘The Abundance Issue’ – how do you focus on an abundance mindset?
      As an entrepreneur, leader, and floral designer, cultivating an abundance mindset means embracing gratitude and instilling joy into every aspect of the business. It’s about celebrating successes, nurturing a culture of positivity, and empowering others to thrive.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      April’s – The Abundance Issue with Louis Vuitton – Download Now
      Images: Supplied  More

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      8 of the best UAE florists to make Valentine’s Day extra special

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      Lifeby Sarah Joseph4 hours ago A romantic gesture can go a long way for any Valentine’s Day.From an elegant take on roses to show-stopping arrangements, flowers always hold a special place in everyone’s heart.Ensuring you’re all prepared, Emirates Woman has curated a guide of all the UAE florists to purchase a bouquet from for this special occasion.800 FlowerThis luxe e-commerce platform offers same-day bouquets which can be delivered across the UAE. So show off your love this February with all the exquisite flowers, to ensure that this important day ends with a smile. With heart-shaped floral creations and extraordinary bouquets, there are plenty of options to choose from, including mouth-watering chocolates and memorable cards to make it a day to remember. The specialists will ensure these Instagrammable-creations will leave a lasting impression for years to come.For more information visit 800flower.aeDarcey FlowersWith nothing but heartfelt blooms that exude nothing but love, Darcey Flowers is a premium flowers shop that offers a wide range of luxury flowers to make the occasion even more special. From red roses to sophisticated peonies, the options are endless and each bouquet will truly be cherished by the receiver.For more information visit darceyflowers.aeFine BloomsFine Blooms brings a fresh and imaginative approach to floristry to the UAE with beautifully sourced pieces with expert florists any time of the year. Born with the ability to transform spaces in private residences, event venues and corporate environments, each bouquet is inspired by architecture and is designed to express love, especially this month.For more information fineblooms.comFloretteKnown for their exquisite arrangements, Florette brings an array of fresh flowers delivered straight to your door. It aims to offer the best seasonal bouquets and designs them specifically to make every special moment come alive. From floral centrepieces to lavish bouquets, each creation is wrapped in a classic manner for that sophisticated look. This Valentine’s Day, customers can choose from an array of flowers ranging from eucalyptus to fragrant freesias.For more information florette.aeGo FlowerGo Flower is designed to bring only the best blooms of the season into your home. From red Milan roses to Fuschia flowers with eucalyptus, each bouquet is tailored to the customer’s preferences. These romantic designs are sure to add that oomph to someone’s day and make the occasion even more special.For more information visit goflower.aeFlowardThis exclusive Valentine’s Day collection has a plethora of bouquets and creations to choose from. Whether a parent, friend or a loved one in your life, the best way to express your love is through these simple yet pristine creations are designs that have a gorgeous appeal. To order Valentine’s Day flowers online simply choose which bouquet represents your loved one the best, from colorful to classic floral stems.For more information visit floward.comBlooming BoxFrom stunning bouquets to lavish bundle treats, Bloomingbox has launched a sophisticated Valentine’s Day collection this year. Ensuring you’re loved ones feel special, the brand has curated a selection of exclusive hampers in collaboration with leading brands such as Montblanc, Cipriani, Rituals and Mirzan as the bouquets are sent with a personal touch for that special someone in your life. With delectable cakes and heart-shaped chocolates to complement each gift, there’s something designed to cater to each one and make them feel special.For more information visit bloomingbox.comBlack and BlancThis premium flower delivery service in the UAE is offering a delightful selection of fresh flower arrangements that can beautifully adorn any home. From vibrant red roses to infinity ones that last a lifetime, this eternal gift is designed to ensure your loved one only deserves the best this season.For more information visit blackandblanc-fleur.com– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied & Feature image: Instagram @holliemercedes More

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      This UAE-based Florist shares how the smallest details matter in floristry

      by

      Life

      by Sarah Joseph
      4 hours ago

      As an experienced Marketing Manager in the region for Flowers.ae, Dina Almalik is constantly striving to success in the industry.
      From XXL floral arrangements to versatile bouquets, the brand has garnered a loyal following from tourists and residents in the region, the brand continues to revolutionise the floral industry with its seamless e-commerce experience.
      After having an opulent affair for a distinguished member of the Royal Family, Flowers.ae, the brand continuously showcases its creations at various events and for daily gifting by making it a seamless shopping experience.
      The company takes pride in sourcing flowers from the finest farms in Holland and Ecuador, ensuring customers receive only the freshest and most vibrant blooms.
      To delve into the world of floristry, Emirates Woman sat down with AlMalik to understand the intricacies of luxury flower branding.
      What’s the signature bouquet at Flowers.ae?
      Adelle in a ceramic vase. Discover the epitome of floral luxury with Flowers.ae’s signature bouquet, “Adelle.” This best-selling arrangement features the rare and special O’hara Garden Roses, a stunning interplay of pink and white blooms that exude an ethereal charm. Complemented by the delicate presence of wax flowers, Adelle becomes a visual symphony, a masterpiece of botanical elegance. Perfect for those with a taste for the unique and exquisite, Adelle is meticulously designed to leave a lasting impression and infuse joy into any space it graces. Each petal tells a story of romance and sophistication, making Adelle not just a bouquet but an experience—a celebration of life’s beautiful moments and nature’s unparalleled artistry.
      Details matter immensely in floristry – tell us more.
      As the Marketing Manager at Flowers.ae, I firmly believe that details are the heartbeat of floristry, and our commitment to meticulous craftsmanship is at the core of our brand identity. In the realm of floral artistry, every bloom, every hue, and every arrangement is a canvas for storytelling. Our signature bouquet, “Adelle,” exemplifies this philosophy, featuring the rare and special O’hara Garden Roses meticulously curated to convey not just beauty but a narrative of elegance and sophistication. The subtle addition of wax flowers serves as a carefully chosen detail, enhancing the overall visual symphony. Details matter not only in the selection of blooms but also in the way we present and communicate our creations, ensuring that each bouquet becomes a tangible expression of emotions and a sensory experience for our customers. It’s the attention to these nuances that sets Flowers.ae apart, creating a profound connection with our clientele and making every purchase a memorable journey into the world of refined floristry.

      Tell me about the largest event you have ever prepared flower arrangements for.
      One of the most extraordinary events we had the privilege to contribute our floral expertise to was an opulent affair for a distinguished member of the Royal Family. Amid the challenges posed by the COVID-19 pandemic, where international travel restrictions prevented the VIP’s partner from visiting European gardens, we embarked on a truly unique and memorable endeavor. With meticulous attention to detail, we recreated the ambiance of famous European gardens through our exquisite flower arrangements. The blooms, carefully selected for their scents and aesthetic appeal, transported the Royal Family member to the enchanting landscapes of Europe within the confines of their celebration. Complemented by delightful cakes and other sensory elements, our arrangements not only adorned the event but also created an immersive experience that transcended physical boundaries, offering a moment of resplendent beauty and joy during challenging times.
      Peonies are a focal point during the wedding season – is it the same in this part of the world?
      Peonies hold a special place during the wedding season in this part of the world as well. The allure of peonies transcends borders, captivating hearts with their lush and romantic blooms. However, it’s essential to note that peonies are a seasonal treasure, gracing us with their presence typically from late spring to early summer, peaking from April to June. At Flowers.ae, we eagerly anticipate and celebrate the peony season, ensuring that our clients can experience the timeless elegance and symbolic significance of these blossoms in their weddings and special events. Our commitment to quality means that when peonies are in bloom, our designs reflect the epitome of floral sophistication, creating moments of pure magic for our customers.
      What’s a growing floral trend you’ve noticed in the Middle East?
      One burgeoning floral trend that has notably gained momentum in the Middle East is the increased preference for bespoke and culturally inspired arrangements. Clients are increasingly seeking personalised floral designs that reflect not only their individual style but also draw inspiration from the rich tapestry of Middle Eastern culture and traditions. Whether it’s incorporating specific blooms with cultural significance or embracing unique color palettes inspired by local landscapes, there’s a growing demand for floral arrangements that tell a story and resonate with the diverse tastes and backgrounds of our clientele. At Flowers.ae, we take pride in staying attuned to these evolving preferences, ensuring that our floral creations not only align with global trends but also celebrate the distinctive beauty and cultural heritage of the Middle East.
      How does the brand seamlessly combine fresh flowers with foliage?
      At Flowers.ae, the seamless fusion of fresh flowers with lush foliage is an artful expression of our commitment to botanical harmony. Our skilled floral designers meticulously weave together a tapestry of blooms and foliage, carefully selecting each element for its unique contribution to the overall aesthetic. Whether it’s the delicate grace of petals or the verdant richness of leaves, every component is thoughtfully placed to achieve a visual symphony. The result is an exquisite blend that transcends the individual elements, creating arrangements that not only showcase the freshness of each bloom but also highlight the organic beauty of complementary foliage. This commitment to meticulous design ensures that our floral creations effortlessly marry the vibrancy of fresh flowers with the timeless allure of foliage, delivering a sensory experience that is both captivating and naturally elegant.

      What’s next in the pipeline for the brand?
      The future for Flowers.ae is brimming with exciting prospects as we continue to chart a path of growth and innovation. One key initiative involves expanding our market reach, with a particular focus on establishing a presence in the dynamic Abu Dhabi market. This strategic expansion aims to bring the beauty of our floral creations to a broader audience, allowing us to share our commitment to excellence with even more customers. In addition to geographical expansion, we are dedicated to incorporating the latest technology into our e-commerce platform. This tech-savvy approach ensures that our customers enjoy a seamless and intuitive online experience when selecting and ordering our floral arrangements. By leveraging cutting-edge technology, we aim to enhance convenience and accessibility, making the process of choosing and receiving our blooms a delightful and efficient journey. More

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      in lifestyle and culture

      Get a fresh bouquet of flowers delivered in 60 minutes in Dubai and Abu Dhabi

      by

      Life

      by Sarah Joseph
      2 hours ago

      Have a last-minute request for a bouquet to gift to your loved ones? Flowers.ae promises a world of petal perfection with its prompt delivery services in both Dubai and Abu Dhabi.
      From birthday flowers to anniversary flowers, there’s plenty of options to choose from. Whether you’re looking for classic roses, stunning sunflowers, or elegant lilies, you’re spoiled for choice
      The talented team of experts ensure high-quality flowers are accessible to everyone, with customer satisfaction as top priority.
      Their dedication to quality, personalisation, customer service, convenience, and innovation has propelled them to the forefront of the industry. For those who need a personal touch, bespoke arrangements can be created according to each preference with a heartfelt message to complement the arrangement.
      The user-friendly website lets you browse our collection of breathtaking bouquets and flower arrangements at your leisure, with the option to order and schedule a flower delivery in Dubai or anywhere in the UAE for a specific date and time along with now providing the option for 60-minute delivery services. For more information visit flowers.ae
      The editor-approved picks:

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      Images: Supplied  More