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    Planning on hosting? This floral expert shares how to create an artful tablescape

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    Life

    by Sarah Joseph
    59 mins ago

    With an influx of invitation to attend various gatherings at people’s home. It’s also important to host from time to time, by going the extra mile with the décor.
    As flowers are perhaps the most elegant way to do so, Floral expert and founder of The Flower Soceity, Zoya Sakr, shares her top tips on creating Instagram-worthy tablescapes effortlessly.
    From Peonies to warm tones, tablescaping can take on a whole new meaning with its quirky yet elegant finishing touches to set the tone for the host.
    So incase you need guidance on how to lay a table with some creative input? Fear not, we’ve got you covered.
    What inspired you to learn about floristry and launch The Flower Society?
    I have bene raised in a national Park in Lebanon, where my mom was always proud of her garden and specially in May in roses and Peonies season, this passion has been awakened in me and drove me to create her own garden in the heart of Dubai
    What are some of the innovative arrangements that The Flower Society offers for tablescapes?
    We work on impressive tables and grand elements to elevate the table and bring a wow effect, innovation comes in display stayle and in vases that we outsource from all over the world.

    For an intimate dinner, what flowers would you recommend for the décor?
    Depends on the occasion, we love warm colors , like red calas and orange roses to create an intimate mood.
    Are there any pre-made arrangements that can be ordered from The Flower Society?
    We just launched our Summer collection that is colorful, bright yet very elegant, each arrangement can be ordered from theflowersociety.net.
    What are your top tips on ensure the arrangements last for a longer period?
    The stem end should be cut when received, water should be changed daily and room temperature should be below 25 C.
    Are there any specific flowers that work well together for a minimal aesthetic?
    I love monotone colour arrangements roses and orchids, tulips and peonies. White colours also work so well with green. Additionally, love also block colours such as fuchsia and orange, purple and pink.
    How do you balance candles well with each arrangement to avoid over doing it?
    Over doing it can be cool sometimes, if table width permits, I love having lots of candles then I minimize the flowers, or vice versa, with lots of flowers I tend to use less candles, potentially two for every 60 cm.
    What sets The Flower Society apart from other brands in the UAE?
    We have been known for our Grand Gestures of Love, big impressive bouquet is our strength in design, and modern innovative designs is part of our brand DNA.

    What advice would you give to hosts preparing these arrangements for the first time?
    Go for monotone hues, you will never go wrong, choose strong and fresh flowers, don’t clutter the table.
    What’s the best way to stay creative when creating each arrangement?
    The best way for creating set up at home, to have the right vases that will set the design and height of flowers.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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      How Darcey Flowers continues to deliver detail-oriented bouquets in Dubai

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      Life

      by Sarah Joseph
      36 mins ago

      Founder of Darcey Flowers, Albert Darcey on scaling creativity with an abundant mindset. 
      What do the first 30 minutes of your day look like, your morning routine?
      I begin my day with meditation and reflection. This routine sets a positive tone and helps me focus on goals, ensuring that I’m centered and ready to lead Darcey Flowers to success. A brief session of light exercise follows, energising me for the day ahead.

      What inspired you to launch Darcey Flowers?
      Darcey Flowers stems from a childhood dream I held close to my heart. It all started with a deep passion for floristry and a desire to bring beauty and joy to people’s lives through flowers. I truly believe in the transformative power of flowers to make a meaningful impact on someone.
      How do you plan your floral designs? – talk us through the creative process.
      Our floral designs are a fusion of creativity and passion. We meticulously select the perfect combination of flowers, considering factors like color palette, texture, and seasonality. We draw inspiration from various sources such as nature, art, and of course current trends. Every flower arrangement that we create tells a story, evokes emotion, and brings joy to all who behold it.
      Floral designers aim to be perfectionists – how important is attention to detail when creating bouquets?
      Attention to detail is paramount in creating captivating bouquets. As a seasoned floral designer myself, every aspect should be carefully put into consideration, from flower selection to placement. It’s about achieving harmony and putting personality into each creation. It’s always about quality and craftsmanship, that elevates our arrangements from ordinary to extraordinary works.
      What are the key services that Darcey Flowers provide?
      Darcey Flowers stands as one of the most trusted luxury flower delivery services in the UAE. Now, with a focus on weddings and events, including corporate functions, we bring our signature expertise to every occasion. With impeccable event styling, we create unforgettable moments tailored to your unique vision.
      “The key to abundance is appreciating life’s blessings, always being grateful, and embracing the endless possibilities that await us with joy.”
      What was the largest event you have ever prepared flower arrangements for?
      We’ve had the honour of creating flower arrangements for the gala event of Zayed Sustainability Prize in EXPO City, attended by around 700 VIPs and dignitaries.
      Are there any specific flowers that do particularly well in the UAE?
      Peonies stand out and are favored by our customers here in the UAE, receiving a warm reception for their captivating beauty and charm.
      How has the floral industry evolved since you launched your brand?
      The floral industry has become a dynamic and competitive market and we have seen remarkable changes since we opened our first store in 2019. We have witnessed a shift in customer preferences, advancements in sustainability, and design trends reshaping the landscape.

      What are your plans for expansion in the UAE.
      Looking ahead, we are eyeing a new boutique in Abu Dhabi in the future, envisioning it as another milestone in our journey, bringing joy closer to every corner in the UAE. Moreover, we’re ready to take on bigger-scale weddings and events solidifying our presence in the industry.
      This is ‘The Abundance Issue’ – how do you focus on an abundance mindset?
      As an entrepreneur, leader, and floral designer, cultivating an abundance mindset means embracing gratitude and instilling joy into every aspect of the business. It’s about celebrating successes, nurturing a culture of positivity, and empowering others to thrive.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      April’s – The Abundance Issue with Louis Vuitton – Download Now
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      Start the new year on a floral note with the UAE-based florists Darcey Flowers

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      Lifeby Sarah Joseph2 hours ago Stand out and make a statement this New Year with a collection of lively peaches and playful pinks infused with vibrant, bold hues.Treat your loved ones and present a token of love on any special occasion with a myriad of arrangements from the Joy Beyond Flowers collection. From expressing joy and love to sympathy and condolences, this boutique sends flowers to convey a wide range of emotions. To delve into the science behind flowers, Darcey Flowers has launched its own blog to also understand more about the joy behind floral arrangements.From roses to tulips, you can opt for a bouquet that best fits your home. Choose from an array of options on the website and even send a token of appreciation to a loved one in your life. Starting from Dhs275, the arrangements come in various colourways to complement any interior.Whether table set-ups or birthdays, Darcey is known for its irresistible creations, that are sourced specially from around the world. Designed to make any evening or occasion memorable, these bouquets are carefully prepared by a team of in-house experts. The team at Darcey Flowers has found work immensely fulfilling by being able to spread happiness in the form of floristry within the past few years, it has inspired them in finding contentment within ourselves and the work we do. With the belief and promise of Joy being our purpose,Beginning with the suppliers to the team receiving the flowers, the cheerful energy one experiences from customer service to the love and passion their florists put into the design, right up until the delivery team hands its arrangements to the customer is a step-by-step process of intentionally and thoughtful understanding that we all have the power to spread joy, hence this collection was born.Swipe through our guide to see our top picks from the arrangement.– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied  More

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      How The Flower Society is taking festive bouquets to the next level this year

      by

      Life

      by Sarah Joseph
      2 hours ago

      As the holiday season approaches, each space comes alive with festive decorations, and among the most iconic elements are Christmas flowers and plants.
      Besides a Christmas tree, flowers have the power to make for a great natural centerpiece and The Flower Society has an exquisite range of bouquets to cater to each and every palette.

      From Celosia Green to Amaryllis white, they promise to add evergreen leaves, lush, needly branches, and a touch of scarlet to your home making it the perfect addition to your Christmas setting.
      Curated with hints of red and green foliage, Christmas bouquets come with a vibrant mix of foliage for the perfect aesthetic.
      So, if you’re looking to make your next floral purchase, here’s our editor-approved guide to festive arrangements from The Flower Society below:

      This luxury flower brand creates floral arrangements that are inspired by the seasons in nature for any bespoke occasion. Launched by Zoya Sakr, this luxury flower brand creates floral arrangements that are inspired by the seasons in nature for any bespoke occasion. Each floral design uses a luxe aesthetic and is carefully tailored to perfection, keeping even the smallest detail in mind. From elegant orchids to classic roses, the options are endless.
      To purchase your favourite bouquet visit theflowersociety.net
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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      This luxe floral boutique hosted an immersive Peonies workshop in Dubai

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      Life

      by Sarah Joseph
      2 hours ago

      The gift of learning a new skill lasts a lifetime. To unleash their inner artist, the UAE-based floral boutique, Flowers.ae hosted an exclusive workshop to delve into the world of floristry.
      Year after year, the brand hosts an intimate session with a select guest-list of VVIP customers. This year was no differed as it hosted the workshop, A Symphony of Peonies workshop which was attended by 18 guests from media and VIPs on June 15, 2023, at the Saudi restaurant, Foul & Tamees.

      Held by a team of floral experts and designers, the exclusive workshop gave all the attendees a learning experience and a chance to create their own bouquet through a step-by-step process of special techniques, tips and tricks to curate sophisticated centerpieces, bouquets and decorative displays for any space.

      Workshop participants were also provided guidance on proper conditioning, care, and handling of these exquisite flowers to ensure their longevity and freshness.
      Freshly shipped from Holland and Ecuador, the roses and peonies used were Pink Julietta Peony, Red Charm Peony, Diana Parks Peony, Happy Returns Peony, Heart Roses, Sweet Unique Roses, Art Deco Roses, Miyabi & Candy Roses with over 2000 high-quality stems giving everyone a taste of styling their own bouquets.

      The Marketing Manager at Flowers.ae, Dina Malik said, “We are proud to have hosted our second floral workshop just in time for the summer. A Symphony of Peonies was a great chance for participants to explore the versatility and beauty of floral arrangements.”
      Be it a special occasion or if you’re simply looking to treat yourself, a luxurious bouquet from Flowers.ae is the perfect option for any event be it a wedding, birthday, special event and a sophisticated addition to any interiors space.
      To make your next purchase visit flowers.ae. The brand is proud to have achieved the highest rating on both Trustpilot and Google, making them the Top Rated 24 Hour Flower Delivery Service in Dubai and the most trusted florist in the UAE. With over 94 percent of the reviews earning 5 stars, customers have spoken, and they are committed to maintaining our exceptional level of service.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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