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    Billionaire Anant Ambani and Radhika Merchant spotted at Dubai’s Global Village

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    Life

    by Ruman Baig
    2 hours ago

    Newlyweds Anant Ambani and Radhika Merchant spotted at Dubai’s Global Village, video goes viral.
    Anant Ambani and Radhika Merchant in Dubai

    In a rare public appearance, Anant Ambani, youngest son of billionaire Mukesh Ambani, and his wife Radhika Merchant were spotted enjoying an evening out at Dubai’s Global Village. The couple, who tied the knot in a high-profile wedding just months ago, delighted fans and locals alike with their unexpected visit to this lively and budget-friendly destination. A video capturing their stroll through the attraction quickly went viral, as fans were thrilled to see the young couple embracing the vibrant atmosphere.

    Global Village, a popular entertainment and shopping destination in Dubai, is known for its affordability and diverse cultural offerings. Despite their immense wealth, Anant and Radhika appeared to be enjoying a low-key outing as they explored the various food stalls, shops, and cultural exhibits. Fans flocked to snap pictures and share moments with the couple, who graciously interacted with onlookers, embodying a grounded and approachable demeanor.
    Anant Ambani’s luxurious villa in Dubai

    This recent sighting marks just one of many Dubai visits for the Ambanis, one of India’s wealthiest families. The Ambanis have an evident affinity for the UAE, with Mukesh Ambani reportedly gifting Anant and Radhika a luxurious $77.3 million beachfront villa on Dubai’s Palm Jumeirah. Spanning approximately 3,000 square feet, the villa boasts 10 bedrooms, private beach access, and extravagant interiors that showcase Italian marble, unique artwork, and statement lighting. The Dubai villa is just the latest addition to the Ambani family’s expansive portfolio of properties worldwide.

    Wedding Festivities: A Celebration of Grandeur Across Continents

    The couple tied the knot in Mumbai in July 2024 at the Jio World Convention Centre. Their pre-wedding celebrations have set a new benchmark for luxury.

    In addition to these Mediterranean festivities, the Ambanis hosted a three-day event in Jamnagar, India. The celebrations included live performances from international music stars Rihanna, Akon, and Diljit Dosanjh. Rihanna’s appearance in particular added star power to an already unforgettable affair. Her presence underscored the Ambani family’s penchant for hosting high-profile entertainers.

    The Ambani Family’s Legacy of Extravagant Celebrations

    Mukesh Ambani, Asia’s wealthiest man, is known for his opulent lifestyle. He has previously organized weddings that were nothing short of legendary. His daughter Isha’s wedding in 2018, for example, featured performances by Beyonce and Bollywood’s elite. For Anant and Radhika, he appears to be following in the same grand tradition. Alongside the villa in Dubai, Ambani is estimated to have spent INR 1259 crore (approximately $158 million) on the wedding.

    The Ambanis’ presence at Global Village reminded fans of their relatability, even amidst all the extravagance. Anant and Radhika’s outing captured a rare, unguarded moment of the couple simply enjoying an evening together. Highlighting that even in their world of luxury, there is room for simple joys. More

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      10 life lessons from a newly minted 30-year-old digital editor

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      Life

      by Ruman Baig
      22 seconds ago

      I just turned 30, and what better way to mark the milestone than by running off to Bangkok with my two lifelong best friends? Five days, countless Pad Thais, and several questionable spa treatments later, I had what can only be described as a 30th-birthday epiphany. Between midnight tuk-tuk rides and laugh-until-you-cry conversations about how we’re officially out of the “young” category, I realized a few life lessons—some surprisingly deep, others hilariously shallow.

      Ah, turning 30. The age when you’ve been around long enough to start feeling like you should probably have your life together by now but also aren’t quite ready to actually have it together. I mean, I tried in my twenties, I really did. But now that I’m entering my third decade, I’m suddenly aware that I actually know absolutely nothing, but I’ve become okay with it. Here are some of my tried-and-tested life lessons:

      1. Finally Feeling Comfortable in Your Own Skin

      From all the life lessons, this one is very important. You spend all of your teens and twenties worrying about every inch of yourself. But now? My skin may have a mind of its own, but at least it’s a familiar one. I’ve got laugh lines, pigmentation and, yes, I still cringe when I think about how much of my youth I wasted comparing myself to Instagram filters. Thirty-year-old me says, “Screw it.” These laugh lines mean I’ve laughed a lot, and that’s something I’m weirdly proud of now. Embrace the skin you’re in, because surgery is expensive.

      2. The Power of Saying ‘No’

      When you’re 20, you think “no” will make you unpopular. By 30, you realize it’s the magic word that’ll save your sanity. “Want to go to Zuma for dinner on a Tuesday night?” No. “Want to go to a pilates class at 6:00 am on a weekend at Alserkal Avenue ?” Hard no. In fact, I’d love to say no to everyone and everything some days. Saying “no” is like a superpower that, when wielded correctly, frees you from obligations you never wanted to agree to in the first place. Try it. Liberate yourself.

      3. Learning to Love Your Flaws

      Let’s get one thing straight: the word “flaws” is problematic. By now, I’ve just learned that I am, in fact, a compilation of bizarre idiosyncrasies and highly specific food aversions, and I am rolling with it. I’ve got quirks, not flaws. Like, yeah, I can’t function without coffee, I lose my keys at least twice a day, and I have to wear SPF 50 in the shade. But hey, these things make me unique. Or at least that’s what I’m telling myself.

      4. Learning Not to Take Yourself So Seriously

      Ever had a mortifying moment that kept you up for days? By 30, you’ve realized nobody else remembers it, and if they do, you’re simply giving them free entertainment. I spent a lot of my twenties trying to “brand” myself or “build a personal legacy.” Now I’m just trying to make it through the day without embarrassing myself in front of my coworkers.

      5. Taking Chances (Even if They’re Small and Kind of Terrifying)

      Thirty has taught me that taking chances doesn’t mean cliff diving or quitting your job to backpack through Iceland (though go for it if you’re into that). Sometimes taking a chance means, like, talking to someone new at a party or trying an oat milk latte even though it sounds strange. I’m learning that taking risks doesn’t mean being reckless; it’s just being open to the weirdness life throws at you.

      6. Picking Up Hobbies That Don’t Earn Money

      Somewhere in your twenties, “hustle culture” convinces you that all your hobbies need to have a profit margin. So, knitting becomes “knitting with an Etsy side business,” and baking turns into “artisanal cupcake catering.” But at 30, I’ve finally given myself permission to be bad at things and not even care. Knitting, baking, poorly playing padel— all just for me. My hobbies aren’t monetizable, and that’s exactly what makes them mine.

      7. Learning to Take Care of Your Health (Skin and Gut, Mainly)

      There comes a time in every adult’s life when they realize pizza and ice cream at 2 a.m. are no longer “just food” but rather “the regrettable decision that will haunt you for the next three days.” Enter the world of probiotics, SPF, and collagen powder that makes you question all your life choices. Turns out, gut health isn’t just a fad—it’s a full-time job. And skin? Oh, now I’m spending more on serums than I ever did on concert tickets, and you know what? I don’t even care anymore. Skin-care routines have become the new version of partying till dawn, and I don’t hate it.

      8. Valuing Friendships That Invest in You

      My early twenties were spent in one long, unfulfilling friendship marathon, where I thought it was my duty to keep up with every person I’d ever shared a textbook with. At 30, I’m prioritizing friendships like a triage nurse. The friendships that grow with you, cheer for you, and don’t disappear when you’re having a bad day? Those are keepers. Anyone else? If we’re still ghosting each other in group chats, that’s a sign it’s time to move on.

      9. Taking Yourself on Dates

      Turns out, alone time isn’t a punishment. In fact, a coffee date with yourself (even if it includes reading restaurant reviews and eating alone) is something to look forward to. At 30, I’ve embraced the joy of flying solo. It’s taken me a while, but I can finally go out, sit by myself, and not worry that people are judging me. In fact, they probably envy my solo zen.

      10. Learning That ‘Success’ Isn’t a Checklist

      Ah, success—the looming, unattainable prize. Turns out, 30 taught me it’s not about the checklist of achievements society expects (career, house, car, family, etc.). It’s more like learning to exist happily without needing to “arrive” anywhere. Real success? Knowing you’re not perfect, not taking yourself too seriously, and still being okay with the whole thing. The days of obsessively comparing myself to every successful person on social media are (almost) over.

      Being 30 means I’ve made peace with my quirks, learned to say “no,” and finally accepted that I don’t have all the answers. So, if you’re turning 30 soon (or if you’re already here), don’t stress and learn from these life lessons. Embrace the imperfections, laugh at your mistakes, and don’t forget the probiotics.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Pinterest  More

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      How Bella Hadid spent her 48hrs in Dubai

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      Life

      by Ruman Baig
      1 hour ago

      Bella Hadid was in Dubai — of course, she ate the viral Fix Kunafa chocolate.

      Bella Hadid: A Star-Studded Visit to Dubai
      Supermodel Bella Hadid recently graced the vibrant city of Dubai with her presence, captivating fans and fashion enthusiasts alike. The renowned model was in town for the grand opening of Chopard’s new flagship store in Dubai Mall, a momentous occasion for the luxury brand she proudly represents as an ambassador.
      The face of Chopard
      Hadid’s visit to Dubai was met with immense excitement, with fans eagerly awaiting her arrival. The city’s skyline was illuminated by her presence as she attended the star-studded event, donning stunning creations from Chopard’s exquisite collection. Her radiant beauty and undeniable charm made her the center of attention, further solidifying her status as a global fashion icon.
      Beyond the glamorous event, Hadid’s trip to Dubai held a deeper significance. The supermodel has long expressed her affinity for the Middle East, citing her Palestinian heritage as a source of inspiration and connection to the region. Her visit to Dubai allowed her to immerse herself in the city’s rich culture, stunning architecture, and warm hospitality.
      Explored like a local

      Hadid’s Instagram feed provides a glimpse into her Dubai experience. From sharing breathtaking views of the city’s iconic landmarks to capturing candid moments with friends and fans, her posts offer a captivating visual narrative of her time in the United Arab Emirates.
      Bella Hadid’s visit to Dubai was more than just a glamorous appearance; it was a celebration of her connection to the Middle East and a testament to the city’s growing influence as a global fashion and cultural hub. Her presence undoubtedly left an indelible mark on the city, inspiring fans and reinforcing Dubai’s position as a destination for the world’s most celebrated personalities.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied  More

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      Ed Westwick and Amy Jackson celebrate babymoon in Dubai

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      Life

      by Ruman Baig
      2 hours ago

      Actors Ed Westwick and Amy Jackson will soon be welcoming their first baby together. The couple have chosen Dubai for their babymoon.

      Ed Westwick and Amy Jackson babymoon in Dubai
      Amy Jackson and Ed Westwick, the glamorous couple, are currently basking in the sun-kissed shores of Dubai, enjoying a much-deserved babymoon. The couple, who tied the knot in a romantic Italian ceremony earlier this year, is expecting their first child together. Spotted at the One&Only Royal Mirage and Bab Al Shams, the soon-to-be family of four looked happy together.

      The news of their pregnancy was met with overwhelming joy and excitement from fans and industry peers alike. The couple shared the happy news on social media with a series of stunning maternity photos, showcasing their love and anticipation for their growing family.

      Amy, a former Miss India, has already experienced the joys of motherhood with her son Andreas from a previous relationship.
      Ed Westwick, best known for his role as the charismatic Chuck Bass in the hit TV series “Gossip Girl,” has found love and happiness with Amy. The couple’s love story is a modern-day fairytale, filled with romance, laughter, and unwavering support.
      Their Dubai babymoon offers a much-needed respite before the arrival of their little one. The couple is indulging in luxurious experiences, exploring the city’s vibrant culture, and simply enjoying each other’s company. It’s a time for them to relax, recharge, and create lasting memories.

      Amy and Ed, filled with gratitude and anticipation, are preparing for the next chapter of their lives. They are excited to embrace the joys and challenges of parenthood.
      The couple’s journey continues to captivate fans around the world. As they begin this new adventure, we wish them all the best and can’t wait to see the beautiful family they will create.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram

      Images: Instagram  More

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      Halloween in Dubai: 6 places to go for a spooky celebration

      by

      Life

      by Sarah Joseph
      2 mins ago

      As one of the most eerie nights of the year approaches soon, it’s time to get your most spooktacular outfits ready for Halloween this year.
      From dinners to exclusive events, there are an array of options to choose from as the city is packed with events for a fang-tastic time on during the week.
      So, if you’re ready for things to get a little spooky this weekend?
      Here’s eight ways you can celebrate spooky season in Dubai.
      Adaline for Halloween

      Dubai’s newly opened contemporary supper club in the heart of DIFC, reveals the theme for its highly anticipated Halloween celebration. This year marks the inaugural Adaline Halloween Ball, taking place on Wednesday, October 30, transforming the venue into an evening of lavish mystery and retro-gothic touches, with live music lasting late into the night. Guests are invited to dress in sophisticated black-tie attire with a retro-gothic twist, setting the tone for a night of bold style and enchanting extravagance. Adaline’s Halloween Ball promises an unforgettable celebration, full of fun, intrigue, and surprises.
      For more information visit adaline-restaurants.com
      TATEL for Halloween

      One of Dubai’s favourite new Spanish hotspot, TATEL Dubai is bringing an incredible themed Halloween dinner experience. It’s complete with live entertainment, incredibly reimagined Spanish dishes, as well as unlimited drink packages featuring uniquely spooky cocktails. It takes place on Thursday, October 31, from 8pm to 11pm. The soft beverages package is priced at Dhs375 per person, the in-house package is priced at Dhs475 per person and the premium package with champagne is priced at Dhs725 per person.
      For more information visit tatelrestaurants.com
      StreetXO

       More than just a dinner, Halloween at StreetXO Dubai is a devilish descent into the unknown where creativity, culinary thrills and unbridled energy collide for a spectacular celebration. And as a blood-curdling welcome, every guest will receive the XO Blood cocktail upon arrival (either alcoholic or non-alcoholic); a dark and mysterious prelude to the evening ahead. From 6pm to 9pm, a sinister array of mezcal potions including the Spicy Margarita, Mezcal Negroni, and the spine-tingling Mezcalitas will be available at a price of AED 65 each. The a la carte menu will be available with highlights including the Pekinese Dumpling, the Taco de Pulpo and Fluido dessert. With such tantalising dishes, guests will feel the thrill of Dabiz Munoz’s creative approach to cuisine, where street food classics take on an unexpected haute cuisine twist.
      For more information visit streetxo.com
      Voyage by Amelia for Halloween

      Celebrate at Voyage by Amelia, the exclusive speakeasy on the second floor of Amelia Lounge. With a theme of “A Spy on the Dance Floor,” expect an evening brimming with suspense, sophistication, and style. Set against the chic backdrop of Amelia Lounge at Address Sky View, the celebration kicks off at 11 pm on October 31st and keeps the revelry going until the early hours. The resident DJ Cimeo will spin electrifying beats while the mixologists shake up signature Halloween cocktails. This is not just a party; it’s a clandestine experience where every sip and sound invites you deeper into the mystery. Located at Address Sky View, Downtown Dubai, this experience is not one to be missed out on.
      For more information visit amelialounge.com
      RASPOUTINE for Halloween

      Get ready to immerse yourself in the captivating world of RASPOUTINE Dubai at the Geisha soirée. DJ Djulco directly from Raspoutine Paris, this Halloween event guarantees an unforgettable night. A captivating Geisha and Samurai will greet guests, where the venue is fully reimagined to captivate the evening’s theme. As the night awakens, a welcome Halloween cocktail sets the tone for a night of freakishly exquisite dining. The set menu is priced at Dhs650 per person. It includes starters, mains, sides and dessert and a halloween welcome cocktail. Exclusively open on Thursday October 31, RASPOUTINE serves dinner at 9 pm, continuing on the with party until 3am.
      For more information visit raspoutine.com
      La Niña for Halloween

      Vampires of the Opera will draw you into a night where dark elegance blends with the mysterious allure. Haunting live performances accompany a gourmet dinner, while a special DJ set curates an irresistible atmosphere. Expect an evening of wickedly refined beauty, where every shadow tempts you to surrender to the night. Located in the heart of DIFC
      For more information visit laninarstaurant.com
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied & Feature Image: Instagram @kendalljenner More

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      Sheikha Mahra and French Montana match their looks or an event

      by

      Life

      by Ruman Baig
      13 seconds ago

      Sheikha Mahra and French Montana twin in the colour of the season, chocolate brown, for a fashion event.
      Taking the Moroccan-American rapper for a spin in the city, Her Highness Sheikha Mahra showed the burgeoning fashion and cultural scene in the city
      Sheikha Mahra was dressed in a chocolate brown coordinated set, elevated with an embellished neckline. The rapper complemented her in a matching brown suit.
      The friends were seen seated front-row at the event, mingling important people present there.
      Sheikha Mahra and French Montana twin in chocolate brown:

      HH Sheikha Mahra took Moroccan-American rapper French Montana to Bab Al Shams — a luxe dessert resort in Dubai. Dr. Mahra Lutfi, the first Emirati stem cell doctor, joined them at the luxury property.

      Sheikha Mahra, French Montana and Dr. Mahra Lutfi at Bab Al Shams
      Sheikha Mahra looked resplendent in a turquoise blue kaftan. Surrounded by sand dunes and camels, Dubai’s royal Princess gave the singer an experience to remember.

      Her Highness Sheikha Mahra Bint Mohammed Bin Rashid Al Maktoum was first seen with French Montana at Nammos Dubai. Her Highness took the Moroccan-American rapper for an evening out in the city.

      In the series of photos, there were photos of him along with Dr. Mahra Lutfi, the first Emirati Stem Cell Doctor posing with the perfumes launched by Sheikha Mahra.
      Is Nammos her favourite spot?
      In April 2024, the royal Princess visited Nammos, which continues to be one of the most popular beach clubs in Dubai along with her mother. They both looked stunning in relaxed lounge wear, perfect for a beach club.

      This Mykonos-inspired getaway offers the best of the best for Mediterranean cuisine and ambience combined. With glistening views of the Arabian Gulf, guests can feel rejuvenated with a fresh allure under the sun.
      The Perfume Brand by Sheikha Mahra
      The Royal has made a significant splash in the fragrance world with the launch of her new brand, Mahra M1. The highly anticipated debut fragrance, “Divorce,” is now available for purchase on the official Mahra M1 website.

      The launch of Mahra M1 comes just four months after Sheikha Mahra welcomed her daughter, Mahra. This personal connection adds a layer of depth to the brand, as it represents a new chapter in her life and a testament to her entrepreneurial spirit.
      Fans and fragrance enthusiasts can now purchase “Divorce” and other Mahra M1 products directly from the brand’s official website.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Instagram @hhshmahra More

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      5 spellbinding Halloween celebrations in Dubai this year

      by

      Life

      by Sarah Joseph
      29 mins ago

      As one of the most eerie nights of the year approaches soon, it’s time to get your most spooktacular outfits ready for Halloween this year.
      From dinners to exclusive events, there are an array of options to choose from as the city is packed with events for a fang-tastic time on during the week.
      So, if you’re ready for things to get a little spooky this weekend?
      Here’s eight ways you can celebrate spooky season in Dubai.
      Adaline for Halloween

      Dubai’s newly opened contemporary supper club in the heart of DIFC, reveals the theme for its highly anticipated Halloween celebration. This year marks the inaugural Adaline Halloween Ball, taking place on Wednesday, October 30, transforming the venue into an evening of lavish mystery and retro-gothic touches, with live music lasting late into the night. Guests are invited to dress in sophisticated black-tie attire with a retro-gothic twist, setting the tone for a night of bold style and enchanting extravagance. Adaline’s Halloween Ball promises an unforgettable celebration, full of fun, intrigue, and surprises.
      For more information visit adaline-restaurants.com
      TATEL for Halloween

      One of Dubai’s favourite new Spanish hotspot, TATEL Dubai is bringing an incredible themed Halloween dinner experience. It’s complete with live entertainment, incredibly reimagined Spanish dishes, as well as unlimited drink packages featuring uniquely spooky cocktails. It takes place on Thursday, October 31, from 9pm to 11pm. The soft beverages package is priced at Dhs375 per person, the in-house package is priced at Dhs475 per person and the premium package with champagne is priced at Dhs725 per person.
      For more information visit tatelrestaurants.com
      Voyage by Amelia for Halloween

      Celebrate at Voyage by Amelia, the exclusive speakeasy on the second floor of Amelia Lounge. With a theme of “A Spy on the Dance Floor,” expect an evening brimming with suspense, sophistication, and style. Set against the chic backdrop of Amelia Lounge at Address Sky View, the celebration kicks off at 11 pm on October 31st and keeps the revelry going until the early hours. The resident DJ Cimeo will spin electrifying beats while the mixologists shake up signature Halloween cocktails that will tantalise your senses. This is not just a party; it’s a clandestine experience where every sip and sound invites you deeper into the mystery. Located at Address Sky View, Downtown Dubai, this experience is not one to be missed out on.
      For more information visit amelialounge.com
      RASPOUTINE for Halloween

      Get ready to immerse yourself in the captivating world of RASPOUTINE Dubai at the Geisha soirée. DJ Djulco directly from Raspoutine Paris, this Halloween event guarantees an unforgettable night. A captivating Geisha and Samurai will greet Dubai’s most discerning guests, where the venue is fully reimagined to captivate the evening’s theme. As the night awakens, a welcome Halloween cocktail sets the tone for a night of freakishly exquisite dining. The theme focuses on Geisha & Samurai-inspired attire The set menu is priced at Dhs650 per person and includes starters, mains, sides and dessert and a halloween welcome cocktail. Exclusively open on Thursday October 31, RASPOUTINE serves dinner at 9 pm, continuing on the with party until 3am.
      For more information visit raspoutine.com
      La Niña for Halloween

      Vampires of the Opera will draw you into a night where dark elegance blends with the mysterious allure. Haunting live performances accompany a gourmet dinner, while a special DJ set curates an irresistible atmosphere. Expect an evening of wickedly refined beauty, where every shadow tempts you to surrender to the night. Located in the heart of DIFC
      For more information visit laninarstaurant.com
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied & Feature Image: Instagram @kendalljenner More

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      Happy birthday Bella Hadid: 5 reasons why we love the woman that you are

      by

      Bella Hadid, the younger Hadid sister, has quickly become one of the most sought-after supermodels in the world. With her striking features, captivating runway presence, and unwavering commitment to her passions, it’s no surprise that she has amassed a massive following. Today, as she celebrates her birthday, let’s delve into five reasons why we adore this incredible supermodel.

      Memorable Runway Moments

      One of Bella’s most memorable runway moments was at the Coperni show, for Paris Fashion Week in 2022. The technologically advanced dress was sprayed on to the supermodel and Bella played the perfect muse for the spectacular presentation. Besides this, her twinning moment with Kendall Jenner, when she opened the Off-White show in Paris is also remembered as one of her finest.

      A Voice for Palestinian Rights

      Fondly referred to as the Princess of Nazareth by her father Mohammed Hadid, Bella has always proudly acknowledged her heritage and the land she comes from. Beyond her modeling career, Bella is a vocal advocate for Palestinian rights. As a proud Palestinian-American, she uses her platform to raise awareness about the ongoing struggle faced by Palestinians and to call for justice and equality. Her unwavering support for the Palestinian resistance has earned her admiration and respect from countless individuals around the world.

      A Passion for Equestrianism

      In addition to her modeling and activism, Bella is also a passionate equestrian rider. She has spent countless hours on her family’s farm, honing her skills and developing a deep connection with her horses. Equestrianism serves as a source of relaxation and tranquility for Bella, allowing her to escape the pressures of the fashion industry and reconnect with nature.

      Overcoming Challenges

      Bella has been open about her struggles with mental and physical health, including her battle with Lyme disease. Her candidness about her experiences has inspired others to seek help and to break the stigma surrounding mental health issues. By sharing her story, Bella has become a role model for resilience and perseverance.

      Entrepreneurial Ventures

      Bella’s entrepreneurial spirit extends beyond her modeling career. She has launched her own perfume brand, Orabella, which reflects her personal style and aesthetic. The fragrance line is a testament to her creativity and business acumen, further showcasing her multifaceted talents.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Instagram @bellahadid More

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      Meta insider Joana Jamil on navigating Instagram the right way

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      Life

      by Ruman Baig
      2 hours ago

      Joana Jamil, the Strategic Partner Manager, Global Partnerships at Meta, offers a unique perspective on the dynamic social media landscape of Instagram.

      How do you envision Instagram’s role in shaping the future of fashion in the Middle East?
      Instagram has already proven itself to be a transformative platform for the fashion industry, and its role in the Middle East will only continue to grow. The region is home to dynamic creators, designers, and influencers who use Instagram to express themselves, break barriers, and connect with global audiences. Instagram serves as a critical enabler and connector within the fashion industry in the region, empowering creators to not only showcase their work but also reach new markets and collaborate with brands through tools like Reels, Stories, and Shopping. But we don’t just enable onplatform; we actively connect the industry off-platform through initiatives like the industry roundtable dinner we hosted during Dubai Fashion Week and our participation in events such as the IG x Elie Saab collaboration, where we connected a global brand with regional creators. We also prioritise nurturing talents by providing creators with workshops and educational sessions that focus on how to best utilise our tools and features, ensuring they maximise the full potential of the platform.
      How can the platform be leveraged for authentic growth?
      Instagram empowers emerging talents by giving them direct access to a global audience through Reels, Stories, and Instagram Broadcast channels. We also host a series of workshops, roundtables, and 1:1 meeting with creators and creatives in various industries to hear from them and understand their needs and challenges throughout the year. We’re also constantly working on finding opportunities to bridge regional fashion creators with global moments in fashion, such as the Met Gala and Paris Fashion Week. For example, we had creators from the region fly to New York to represent us at the IG Met Watch Party.

      What bold strategies do you think Instagram has recently implemented for better user experience?
      Instagram has introduced several new features within Reels to provide a more bespoke experience for creators while creating content such as remixes and templates, which allow creators to easily create engaging and visually appealing content using pre-designed templates. These templates can be customised with text, images, and other creative elements, making it easier for creators to produce high-quality content on the go as well as be inspired by trending content in their niche. We also introduced our latest messaging tool, Instagram broadcast channel, which allows creators to create a more personal experience and engage directly with their community utilising multiple formats within their channels such as voice notes, pictures, videos and text.
      How do you see AI, AR, VR technology impacting the future of fashion shopping?
      At Meta, we see AI is a catalyst or accelerator for things we’re trying to do – whether it’s unleashing more creativity or working more efficiently. It’s not an end product in and of itself. When it comes to AR/VR technology, these tools are poised to revolutionise fashion shopping by making the experience more immersive and interactive. Imagine trying on clothes virtually using AR or walking through a virtual store using VR – these technologies can bridge the gap between physical and online shopping. In addition to AR/VR, AI plays a significant role in making fashion shopping more personalised. On Instagram, for instance, we’ve integrated AI-driven content recommendations that help fashion brands connect with their audience more effectively. AI analyses user preferences and suggests fashion related posts, stories, and reels tailored to users’ styles. Some AI-powered features that fashion brands can leverage on the platform include content recommendation, image and video recognition, generative AI tools, ad targeting and AI-powered captions and hashtags. With these tools, both AR/VR and AI will continue to shape the future of fashion shopping, offering brands and consumers more interactive, personalised, and efficient experiences.

      How can Instagram’s advertising platform be used more efficiently?
      Instagram’s advertising platform offers various targeting options to reach specific fashion demographics and preferences in the region. A number of vital ways include demographic targeting (age, gender, location, language), interest targeting (fashion, beauty, lifestyle), behavioural targeting (purchasing fashion items online, engaging with fashion content), lookalike audiences (based on existing customers or website visitors), location targeting, and many more options which allow fashion brands to create a targeted campaign that increases their engagement and conversion.
      Will the recent change in algorithm impact organic growth?
      The algorithm now prioritises content from accounts that users interact with most, which means that accounts may need to adapt their content strategy to increase engagement and reach. This could include creating more interactive content, using relatable topics and hashtags, and posting at optimal times. Additionally, accounts may need to focus on building a loyal community of followers who will consistently engage with their content.
      How can Meta effectively adapt Instagram’s strategies to capitalise on the growing popularity of Reels?
      Reels has a world of opportunities. In fact, it is our fastest growing feature on the platform! There are multiple ways to capitalise on the growing popularity of reels – to name a few best practices: Focus on creating original, engaging, and entertaining content; collaborate with other creators or users on the platform; utilise Instagram’s features (polls, quizzes, questions) for further engagement with your communities; post consistently – have a schedule that best suits you and your community. Monitor analytics to track learnings — fluctuations in reach are common, but if you’re using a Business or Creator Account, you can check your Instagram Insights to monitor trends and content performance. Watch out for patterns= and keep tabs on which pieces of content are getting more reach to help inform your content strategy. Within Insights, you can break down Accounts Reached by followers and non-followers so you can see how much of your reach is coming from people who don’t already follow you – and track that over time by changing the time frame selected. Experiment with different formats until you find your perfect fit. Get inspired! Make sure to keep an eye on rising trends and music through browsing other Reels and checking @Creators weekly Reels of roundup.
      Are the ‘save’ and ‘share’ features more pivotal for your content’s reach?
      Yes, the ‘save’ and ‘share’ features are important for a user’s content’s reach on Instagram. When users save or share your content, it increases its visibility and can lead to more engagement and followers.
      What bold approach do you think can help brands or individuals to stand out on Instagram?
      Be original. Focus on creating unique, high-quality content that tells a story and showcases your brand’s personality. This can include using creative visuals, experimenting with different formats, and leveraging user-generated content. Additionally, engaging with your audience through comments and DMs can help build a loyal community and increase brand awareness.
      This is The Bold Issue, what does being bold mean to you?
      For me, the formula is simple:being bold means taking risks and stepping outside of your comfort zone to achieve something remarkable. It means being fearless, confident, and unapologetic in your approach, even if it means going against the grain. Being bold is about embracing uncertainty and pushing boundaries to create something truly innovative and impactful.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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