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    Joshua Cox and Rajat Malhotra on Sole DXB’s evolution–and what to expect this year

    This year, Sole DXB will once again take place at d3 on December 13 to 15, 2024, with the support of Dubai Calendar and Dubai Design District.
    The 12th edition promises diverse offerings and elevated experiences with new stages, extended hours and a dynamic lineup that blends iconic artists and groundbreaking talent across music, fashion, visual art and more. Established in 2012, much of Sole DXB’s revere is in the physical design, impressive line-up of homegrown and international brands and artists across industries, and unique activations. Over 12 years, the festival have consistently upped the ante in curating and delivering experiential spaces, paving the way for starting entrepreneurs and creatives within the region to be introduced to a larger audience, and eventually cementing its reputation as a major cultural destination in the Middle East.
    Here, disruptors and Sole DXB masterminds, co-founder Joshua Cox and partner Rajat Malhotra, share their early beginnings, remarkable milestones, how they are navigating expansion while remaining authentic to its founding values.

    Tell us about your career journey.
    Joshua Cox (JC): Having been raised in Dubai, I studied industrial design abroad and returned at a time when there were only very typical opportunities for “creatives” in what I considered traditional agencies or architectural industries. So, I looked to carve out my own space in my home city. I co-founded Sole DXB along with my partners while also partnering in another multidisciplinary design studio. As we all had “day jobs,” it allowed us to build something different. Sole DXB was created with a big vision for the future. It wasn’t driven by the commercials but was a needed creative outlet for us and the city.
    Raj Malhotra (RM): After university, I started as a volunteer teacher at a non-profit programme in New York. I had grown up in Kuwait, so eventually I decided to come back to the region to explore opportunities for work and moved to Dubai, in 2004. At that time, I was traveling and doing project management work between Tunisia, Algeria and Iraq. I eventually got into the telecom infrastructure business and did that for 8 years across some pretty interesting countries. In 2013, I decided I was going to take a sabbatical, but just as I was going to do that, I met Josh and Hussain, my partners today and my career took a very different path.
    How did you end up establishing Sole DXB? What are some of your early experiences that have shaped your vision for Sole DXB?
    JC: Dubai is a place where third-culture expats like myself thrive and are in numbers. Its nature fosters a belief in cultural exchange. However, when we started this journey in 2010, there were sides of this city that were being overlooked. Long story short, after some chance introductions and connections, over a dinner that started mostly with complaining about the lack of spaces for arts and culture, by the end of that dinner, we decided to create a platform for like-minded individuals and bring them together.
    RM: Sole was actually started by Josh, Hussain and Kris. I met them a couple of years after they had launched the platform online and hosted a couple of events in Al Quoz. I had an avid interest in visual art and initially our conversation was to work together in that space, but there was a trip we all took together to London to get away for a bit and get to know each other better, and when we came back, they had kindly asked me to come on board as a partner in the business. The early days were pretty wild for us. The city didn’t really have anything that looked Sole DXB and so we just had to do our own thing and trust our instincts and try and build the show as honestly as possible, programming an experience that was true to what we were about.
    You both wear many hats. How would you describe what it is that you do as Sole DXB Partners?
    JC: While we jointly share in the business management and development, my role is mainly responsible for concept and experiential elements of the business. This includes brand curation and integration. The elements of this role range from finding authentic connections between our audience and brands to our own project presentations at the festival and year-round. In a nutshell, I am responsible for the physical manifestation of our ideas and the festival itself—from concept and design to build and execution.
    RM: We’re a pretty small team, so we do wear a lot of hats…it’s probably helped us learn our business a lot better, we do have areas we focus on though. Josh looks after production and experience, focusing on bringing our brand to life in the real world. Hussain has always translated our brand into the visual design world through print and digital, and a lot of that spills over into the venue as well. I’ve focused on talent and programming and bringing together a mix of creators from around the world to represent our brand story in any given year.

    What are the key pillars of Sole DXB that shape it as a brand, and how do you translate that vision into something consumers can experience?
    JC: Music, art/design, fashion, sport, and sustainability are our main pillars. But in the wider sense, essentially elements of contemporary lifestyle are arts and culture. Our role is to create the right mix of elements that form an environment for people to bring their best energy. While we’re proud of the show we built, it’s our crowd that makes it an experience you don’t want to miss.
    RM: Our key pillars have always been music, fashion, visuals arts and sports. After Covid-19, we added wellness as a fifth pillar as well. Sole DXB isn’t a static entity. It’s a reflection of our team’s journey and our partnership. As we learn and evolve, the show evolves with us. We do sweat the details. Everything is considered. But mostly, we just put on the things we like and we try and work with people whose work we admire.

    What are you looking forward to this year – what’s a highlight that one can’t miss?
    JC: The music lineup this year as a whole— Raj really managed to put something special together. A lot of these acts we’ve been working on for a while, so it’s exciting to see them on our lineup. In terms of the space, we’re trying a different format and have a new elevated grandstand and a second stage. We’re also excited about our brand mix; we have a wide representation of brands from across our region,

    How do you discover artists and creatives you’d like to work with?
    RM: We’re constantly traveling. We’re constantly listening and watching. We’ve met so many incredible people from around the world that send us what they’re being exposed to as well. The discovery is half the fun. You have to be able to keep an open mind to everything and try and go see art in the context it was created for. Go meet people where they are and see what they’re about.
    What are some of the biggest shifts you’ve seen in the streetwear space? Have any of these changed the way you approach when working on the festival?
    JC: I think what was once streetwear is now just contemporary fashion; we never necessarily saw it as compartmentalized as that. We have always had a crossover—we’re just now seeing that shift generationally. So while we don’t draw within predefined lines, we have to trust our own taste and sense of what feels right. It’s not an exact science.
    RM: It’s hard to comment on the term streetwear, because today it mostly just means T-shirts and hoodies and so it’s become pretty commoditised. But the idea that fashion is a means of self expression or a way to identify with a community will never go away. There are so many new ideas coming out that are engaging and thoughtful and those designers are building their own audiences. That’s what we’re interested in…
    What role does Sole DXB play in the wider cultural landscape in UAE?
    JC: I like to think we have made our mark. For me personally, it’s been the stories of inspiration or connection that have nurtured opportunities that didn’t exist for myself or my peers growing up in this city. Whether that’s simply being inspired to follow your creative passion, to launch a label, or to become a DJ. But moreover, I think we show a different side to the city that allows people to imagine a pursuit and contribution to the arts while making Dubai home.

    RM: Our mission is to improve the quality of life in the city through arts, culture and sports. We’re privileged to work in a space that we love and we recognize that comes with the responsibility to contribute, create and support the next generation of creators that are coming up. We would like to think we’ve played a role in framing a point of view on this global culture from our region. We also would hope people feel that we’ve made the city more livable and given them spaces to be themselves and meet and discover other people like them.
    Sole DXB has become a destination for luxury and under-the-radar brands to further expand their cultural calendar. How do you look at that and how do you think it affects Sole DXB at large?
    JC: We have personally been in the rooms and on calls to champion that fact. Our show was one of, if not the first, to have luxury brands like Dior, Gucci, Kenzo, and Burberry in the same environment as lifestyle and independent brands. We were also the launch/drop pad for a lot of firsts or brand exclusives, product activations, etc. As that grows, we hope that brands look to invest more into the culture of the region and treat our audience with the same priority as other markets.
    RM: We often see brands as shop fronts and logos, but there are real people behind them. Someone, somewhere decided they wanted to start something new and they had a reason behind it. Sole DXB is where you come to tell people what that reason is. Working with the people behind those brands has helped us broaden our reach and create diverse programming.

    What are some of the things that excite you about the future that relates to further solidifying Sole DXB?
    JC: I think it’s less about streetwear and more about how we can improve the city for ourselves and our communities—where we can bring arts, entertainment and education.
    What is the most important lesson you’ve learned since you launched Sole DXB?
    JC: It’s been over a decade, so it’s not a single lesson but rather a shaping of the kind of leader I want to be and the kind of business we want to build. A lot of the time, we were told, “It’s not that simple,” or, “It’s just business,” and were expected to settle for the status quo.
    RM: I’ve learned the value of simplicity and clear thinking.
    Does the brand mean something different to you now than it did when it launched in 2011?
    JC: In some ways, yes. We’re still the curators and responsible for creating the environment for that, but it’s exciting to see our region and our peers growing with us and in their own right. It keeps it interesting because you never know what to expect, and we look forward to continuing that journey.
    RM: As we’ve grown, we feel it’s come with more responsibility, but the fundamentals remain the same: We do this for the journey with each other as partners and hopefully that chemistry creates joy for our community and fans.
    – For more on how to look smart and live smarter, follow Emirates Man on Facebook and Instagram
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    Everything to know about Neymar Jr’s Dhs200 million penthouse in Dubai

    Emirates Man

    by Ruman Baig
    37 seconds ago

    Brazilian football sensation Neymar Jr. has cemented his status not just on the pitch but also in the world of luxury real estate.
    The global star recently made headlines with the purchase of a Dhs200 million penthouse in Dubai’s exclusive Bugatti Residences by Binghatti, marking his entry into one of the most exclusive residential projects in the world.
    A “Sky Mansion” in the Making
    Neymar’s new penthouse, dubbed the “Sky Mansion,” is situated in Dubai’s Business Bay district. Currently under construction, the Bugatti Residences are the automaker’s first branded residential project, set to open in 2027. Designed to embody the opulence and exclusivity synonymous with Bugatti, the penthouse offers an array of standout features, including:

    A private car elevator capable of transporting vehicles directly to the residence.
    A private swimming pool with panoramic views of downtown Dubai.
    Access to Business Bay’s first-ever French Riviera-inspired private beach.

    The development consists of 182 bespoke units, each uniquely designed to ensure no two apartments are alike. The architectural concept emphasizes individuality, catering to the world’s most discerning high-net-worth buyers.
    Dubai’s Branded Residence Boom
    The purchase underscores Dubai’s growing reputation as a hub for ultra-luxury real estate. The city leads the global market for branded residences, offering a blend of architectural innovation, exclusivity, and high-profile celebrity appeal.

    Bugatti Residences, in particular, has shattered records, including achieving the highest rate per square foot in Business Bay at AED 9,674. With luxurious amenities such as a fitness club, members-only lounges, and a private pool, it’s no wonder the project has attracted icons like Neymar.
    What’s Next for Neymar?
    The footballer’s latest investment also fuels speculation about his career trajectory. Rumors of Neymar joining Major League Soccer’s Inter Miami in 2025 continue to swirl, coinciding with the expiration of his current contract with Saudi Pro League club Al Hilal. While he remains focused on his game, his eye for high-value real estate suggests a strategic diversification of his portfolio.

    Luxury Redefined
    Neymar’s acquisition reflects the allure of Bugatti Residences as one of the world’s most prestigious addresses. With its innovative design, exclusive amenities, and status as a branded luxury development, the project sets a new standard for ultra-luxurious living. For Neymar, this is more than just a home—it’s a statement.

    As Dubai continues to attract celebrities and global elites, projects like Bugatti Residences are redefining the city’s real estate landscape, solidifying its place as a haven for luxury investments. Neymar’s “Sky Mansion” is a testament to the city’s unmatched appeal to those who demand the very best.
    – For more on how to look smart and live smarter, follow Emirates Man on Facebook and Instagram
    Images: Instagram: @bugattiresidences and @neymarjr More

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    Chef Izu Ani on why Shanghai ME is the perfect addition to his roster of restaurants

    Known for its celebration of delectable food, luxurious interior and good music, Shanghai Me has opened the doors for honoring and innovating thousand year old Chinese traditions with Japanese techniques to bring a Pan-Asian fusion menu to its guests.
    Chef Izu Ani discusses the inspiration and vision behind Shanghai Me and the details he made sure to consider in order to create the ultimate fine dining experience.
    Can you walk us through your journey from economics to becoming a renowned chef in Dubai?
    My journey into the culinary world began in London, where I grew up and first discovered my love for cooking in a Home Economics class at school. That class opened my eyes to the magic of food and the way it can spark joy, create memories, and connect people. After my studies, I was fortunate to work at a few hotels in London, which gave me a solid foundation in hospitality. But it was when I joined The Square in Mayfair, a Michelin-starred restaurant, that I truly began to understand the precision and artistry involved in fine dining.
    I also travelled to France, where I spent six transformative years immersing myself in the traditions of French cuisine. I had the privilege to work at some incredible places, including the two-Michelin starred La Bastide Saint-Antoine and the legendary three-Michelin starred Auberge de L’Ill. These experiences were invaluable, teaching me not only technique but also the soul of cooking, how to respect ingredients and elevate simplicity into something extraordinary.
    After spending time in Spain and then London, I felt ready for a new chapter, and that’s when Dubai called. I’m so proud and grateful to call this city my home, with its rich blend of cultures and limitless possibilities, Dubai is beyond inspiring.At the heart of it all, my journey has always been driven by a passion to connect with people through food. Whether in a Michelin-starred kitchen or a family home, food has the power to evoke emotions and memories, and that’s what I strive to capture in every dish I create.

    What were some key turning points or experiences that shaped your career?
    Throughout my career, I’ve come to realize that every experience in life shapes who we are, both personally and professionally. Without doubt, moving to Dubai has been a truly transformative chapter in my career, offering unlimited opportunities and instilling the belief in my culinary vision. The city’s vibrant and diverse culinary landscape inspired me to open my own restaurants, and not only grow as a chef but to also create experiences that resonate with such a diverse range of people.
    I have had the incredible privilege of welcoming members of the UAE Royal Family to our restaurants. Such experiences remind me that every dish tells a story, and it’s these stories that connect us all. Each challenge and triumph has reinforced my belief in the power of food to bring people together and that really inspires my creativity in the kitchen.
    Who or what inspires your culinary creations – are there specific chefs, cuisines, or cultures that have significantly influenced your style?
    Every day, I find inspiration in the world around me, and travel has been one of the most significant influences in my career. Every destination offers something new to learn, whether it’s through different flavours, cooking techniques, or the connection between food and culture. My experiences in Tokyo, Japan, were particularly transformative. The philosophy behind their culture took my breath away, from their deep respect for people, ingredients, and the environment embodies a holistic approach to cooking.
    I believe that as a chef, you’re never done learning, and that makes this career so exciting and evolving. Every day in the kitchen presents opportunities for growth and evolution, whilst weaving my own story and experiences into each dish.
    How has the Dubai food scene evolved over the years, and what role have you played in shaping its growth and diversity?
    The Dubai food scene has undergone a remarkable evolution over the years, transforming into a vibrant and diverse culinary landscape that reflects the city’s multicultural identity. I believe Dubai has affirmed itself as a unique and vibrant international hub for gastronomy. It is such a dynamic and ever-evolving city that inspires and oozes creativity, and the culinary excellence here is a direct representation of the city itself.
    Being a part of that culinary growth and diversity is such a privilege and I am very proud of the homegrown dining concepts we have created that celebrate this, from the elegant Mediterranean ambiance of GAIA, authentic flavours of Shanghai Me, to quintessential French charm of Carine. My vision has always been to foster connections between cultures and food and curate exceptional dining experiences, and reinforcing that food is a universal language that unties people together.
    Expanding our dining concepts globally showcases the growth and diversity of Dubai’s culinary landscape on an international stage. We have launched GAIA in London and Marbella, with Miami due to open early next year. LMA just recently opened in London, and I am really excited about the upcoming launch of Shanghai Me in London in early 2025. This expansion not only highlights the appeal of our unique dining concept but also reaffirms the global interest in the innovative and vibrant flavours that Dubai has to offer. It reflects the city’s ability to influence and inspire culinary trends around the world, proving that Dubai is not just a local hub but a significant player in the global gastronomy scene.

    What inspired you to create Shanghai Me, and how did you balance the traditional Chinese elements with a modern twist?
    Creating Shanghai Me was inspired by my deep admiration for the rich culinary heritage of East Asia, particularly the precision and practice behind the delicate dishes that have taken centuries to perfect, as well as the unique techniques. My vision has always been to honour these traditional elements while presenting them in a way that resonates with contemporary diners.
    To balance traditional Chinese elements with a modern twist, I carefully selected recipes that have been preserved from generation to generation and infused them with playful, innovative twists. For instance, I use locally sourced ingredients to enhance the authentic flavours while ensuring the essence of the original cuisine remains intact.
    Can you share some of the challenges and rewards of developing the menu for Shanghai Me? How did you ensure that the dishes were both authentic and appealing to a diverse audience?
    The beauty of life, much like the culinary journey, is found in the interplay of challenges and rewards. Every obstacle encountered in developing a menu invites reflection and growth, allowing us to embrace the unknown and innovate at the same time.
    With any menu but especially with Shanghai ME, it was imperative that we honour the authenticity of East Asian cuisine and preserve the time-honoured techniques and flavours passed down through generations. Each dish tells a story, steeped in history and culture, and it’s essential to keep those narratives alive, but also ensuring that they resonate with today’s diverse and ever evolving audience.
    Excitingly we are approaching the 5th anniversary of Shanghai Me on November 20th, and I am reminded of my journey as a chef and how it embodies the challenges and triumphs. My aim is always to curate menus that honour culinary heritage, whilst welcoming guests to savour and enjoy exquisite and flavourful experiences that we present. Embracing these challenges not only enriches my craft but also deepens my understanding my appreciation for the culinary traditions we uphold in every dish we create.
    The decor at Shanghai Me is a beautiful blend of 1920s Shanghai and modern elements. How did you envision the overall aesthetic, and what role did it play in creating the restaurant’s atmosphere?
    The decor at Shanghai Me is an intentional blend of 1920s Shanghai glamour and modern sensibilities, designed to create a captivating atmosphere that transports guests to a bygone era. We envisioned a space that really showcases the richness of Shanghai’s history, embodying a refined yet relaxed ambiance where every guest can immerse themselves in the essence of life under the dynasties, and Michele Bonan beautifully brought this vision to life.
    From the stunning terrace, overflowing with bamboo & banana trees evokes the lush green jungles of Asia which creates an inviting and captivating outdoor oasis whilst the stunning lounge and private dining area pay homage to the clandestine gatherings of the golden age, offering an intimate setting that encourages connection and celebration.
    Every design element plays a vital role in captivating the overall experience at Shanghai Me. The aesthetic not only reflects the depth of Shanghai’s cultural heritage but also complements the cuisine, providing guests with a taste of Asian tradition in a setting that feels both historical and contemporary.

    What advice would you give to aspiring chefs who dream of opening their own restaurants?
    When starting out, I encourage young chefs not to look at the prestige, position, or money. When you are at the beginning of your career, your job is to extract as much information as possible. Ask questions, investigate, learn everything, take everything in and experience it all. Looking with the eye of discovery leads you to the knowledge that helps you evolve.
    Don’t focus on the recipes, focus on the ingredients. Study them, speak to them, understand them. Research everything you use. Explore techniques and flavours. Asking lots of questions, gives us lots of answers.
    Having the freedom to create is important, it allows us to keep expanding and growing without the fear of stagnation. We must keep moving forwards, standing still kills creativity. To do something that you haven’t done before, and make something that people appreciate, you have to shake things up. Do something that puts you in a different realm and breathe in the craziness of life.
    Our experiences shape us and make us who we are, teach us our values and allow us to share these with the next generation. Passing on our passions and our knowledge for a beautiful future.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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    Emirati co-founders of Mamafri on seamlessly merging hospitality and aesthetics

    Emirates Man

    by Camille Macawili
    12 seconds ago

    Emirati co-founders of Mamafri, Saif Al Romaithi and Rashed Belhoul, looks to the east to bring a cosy dose of this homegrown dining concept that seamlessly merge hospitality and aesthetics.
    What do the first 30 minutes of your day look like, your morning routine?
    Saif Al Romaithi (SAR): In the first 30 minutes of my day, I enjoy Arabic coffee with a few dates and spend some time catching up on WhatsApp messages and reading the news to ease into the morning.
    Talk us through your background and what first evoked your interest in the f&b space.
    SAR: My foodie interests led me into the food and beverage industry during my study years in New York. Inspired by my dad, who owned a restaurant in his younger years, I immersed myself in the city’s vibrant hospitality scene, shaping my journey.
    The interiors evoke nostalgia. Can you define the inspiration behind the design of the restaurant?
    Rashed Belhoul (RB): The interiors evoke nostalgia, drawing inspiration from design legends of the 70s and the vibrant aesthetics of the 80s. This blend creates a warm and inviting atmosphere, incorporating wood and earthy tones that enhance the overall design.

    Tell us more about the ambiance of the restaurant. What sort of dining experiences can visitors expect?
    RB: The ambiance of the restaurant is warm and inviting, with a nostalgic design inspired by 70s and the 80s. Customers can expect a unique dining experience featuring a cozy main area that gives a private dining feel. The private space offers a tailored atmosphere complemented by smooth house music, making it perfect for special occasions or gatherings. Overall, it’s a place where great food and an inviting atmosphere come together to create lasting memories. The menu transports guests to East and Southeast Asia.
    What are the key standout dishes to try at Mamafri?
    SAR: Mamafri, our Southeast Asian menu showcases a vibrant array of flavors and dishes that celebrate the region’s culinary diversity. Guests can indulge in authentic favorites, from curries, rice dishes to fresh noodles and salads. Each dish is crafted with care, using modern recipes and fresh ingredients, offering a true taste of Southeast Asia that delights the senses and invites exploration. Here are some of our best selling items: Crispy Beef, Tom Yum Fried Rice, Crab Salad, Wagyu Sando, Malaysian Curry, Mie Goreng, and Dragon Roll.

    As you both bring different sets of expertise to the table, how do you manage your roles between yourselves?
    SAR: In our partnership, we divide our roles based on our strengths. I focus on managing finances and enhancing the overall front-of-house experience, ensuring that operations run smoothly and efficiently. Rashed, on the other hand, excels in the design aspects of our branches, carefully curating the ambiance with thoughtful choices in decor and music. While we each have our primary responsibilities, we collaborate closely on food research and development. We regularly hold tasting sessions together to decide on new menu items and conduct quality checks on our current offerings, ensuring that our food consistently meets our high standards. This collaborative approach allows us to combine our expertise and create a well-rounded dining experience for our guests.
    Rashed Belhoul and Saif Al Romaithi, Co-founders of Mamafri
    What have been the key milestones during your journey?
    SAR: Key milestones in our journey include opening our branch in Abu Dhabi, which expanded our reach, and winning dining awards consecutively every year, reinforcing our reputation for quality and excellence. We successfully expanded our menu to include sushi and robata dishes, enhancing our culinary diversity, and we also marked a significant step in our growth with the reopening of our DIFC branch. These achievements highlight our commitment to continuous improvement and providing an exceptional dining experience.
    What is the greatest risk you’ve faced in growing your business?
    SAR: The biggest risk for a growing restaurant is keeping things consistent as it expands. When opening new spots, it can be tough to make sure the food and service are always on point, which is key to keeping customers happy and the brand strong. Plus, managing supply chains and staffing can get complicated as you scale up, so planning ahead is crucial to avoid any hiccups. There’s also the risk of delays in projects due to finding materials and logistics challenges, which can push back openings and increase costs. Financially, it’s important to keep cash flow in check because expenses can rise quickly.

    What is most important to you when building a new restaurant?
    SAR: When opening a new restaurant, prioritise location for visibility and accessibility, recruit and train a skilled staff to enhance service, and design an inviting space that aligns with your brand while optimizing workflow for a seamless dining experience.
    What’s next for Mamafri?
    RB: Next for Mamafri is an exciting new beach location called Beach Balcony by Mamafri, situated in Abu Dhabi’s Saadiyat Island. This restaurant will serve our classic dishes alongside a diverse selection of mouthwatering Asian seafood recipes, each thoughtfully crafted with Asian sauces. It’s a fantastic opportunity to blend our signature flavors with a refreshing beachfront atmosphere, offering guests a unique dining experience by the sea. We’re also working on sister Asian concepts that are in the plan for the next year.
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    CEO of Cymbiotika ME on what it takes to drive success in the global supplement market

    The CEO of Cymbiotika Middle East, Borna Bandari, discusses expanding in a new market and what it takes to drive success in the global supplement market.
    What does the first 30 minutes of you day look like, your morning routine?
    First thing I do is make my bed and go straight to my kitchen for a cup of salt water to rehydrate. I check emails and messages while I drink my salt water, then take Cymbiotika NMN, Molecular Hydrogen and Glutathione at roughly the same time. I wait as long as I possibly can before preparing my Turkish coffee, which is still non-negotiable. I work very closely with the team in California (who are 11 hours behind), so I often wake up to a considerable number of emails and messages that require attention first thing in the morning. I’d like to incorporate more journaling and meditation into my morning routine.
    What was the vision from the outset for Cymbiotika Middle East and why was the Middle East the next key market for the brand after the US?
    Expanding to the Middle East, and particularly starting in the UAE, all happened very organically. Like most things Cymbiotika, it was driven by passion rather than purely a business decision. I was here on a vacation in 2021, and I saw how fast the wellness space was growing. What I saw in Dubai was unlike any health movement I had seen anywhere else in the world. I called Shahab Elmi, a close friend and also CEO of Cymbiotika USA, and told him he should consider expanding to the UAE, knowing they had just launched in Canada and the UK. I was still working as a litigation attorney, so the thought of me getting involved didn’t even cross my mind. I just loved the brand and everything they were doing as a unit. Shahab gave me one of his famous pep-talks, and next thing you know I am on a one-way flight to move to Dubai and launch Cymbiotika Middle East.

    “Cymbiotika customers trust us, there is no greater honour than to show up for people’s health – and we take that very seriously”

    What is the DNA of Cymbiotika?
    As my other business partner, and also close friend Chervin Jafarieh always says, “How you do anything is how you do everything.” We go out of our way to formulate only the most cutting-edge products. Each formulation is thoroughly researched, and we select compounds that fully potentiate each other. Hence the name Cymbiotika. We don’t create any basic products, and we are constantly changing and updating formulas as we deem necessary. Cymbiotika customers trust us, there is no greater honour than to show up for people’s health – and we take that very seriously.

    How did you know it was the right time to launch in the Middle East?
    We recognised Dubai as being a rapidly expanding and progressive market. The ability to combine foresight and forward thinking while building stable momentum for business has drawn not only those wanting to expand their brands globally but also provided a city that a wide demographic of nationalities want to call home. This means we are able to scale across these demographics as a brand through one hub of connection and commerce.
    You have known the founders since childhood – what benefits has this brought to the business?
    I have always worked with close friends, in all my businesses. I have known the founders of Cymbiotika for decades and it has proven to be an invaluable benefit because of the trust and solidarity we have with each other. While we are scaling a business, it is still just a group of friends doing what we love, together. We are having fun while doing something very special. We trust each other where we each excel, and this drives the business forward at a faster pace. I also know the depth of wisdom that Shahab, Durana and Chervin bring to the table, whether in the business or wellness arenas, so that gives me a lot of confidence out here. Our entire team is remarkable – from marketing to legal to fulfilment – and they all help make the magic happen.
    How do you approach sourcing optimal ingredients and has this been a challenge as the brand has scaled?
    We have secured sustainable and strong relationships with the best farmers, extractors and every single outlet of raw material suppliers globally. Our D3, K2, reduced glutathione, fermented vitamin C, phosphatidylcholine, Icelandic Astaxanthin, and countless other compounds, all come at the highest grade available. As far as the challenge as the brand scales, it is surprisingly the opposite. We are able to look one or two years ahead and allocate materials because of our growth and yearly projections. This helps keep us ahead of any supply issues. There is a mutual respect between us and our suppliers of raw materials. It is a true partnership.
    What has been the most effective marketing that has delivered sales and how do you see social media impacting this?
    I think word of mouth has been our driving force. We have really been blessed with growing the most incredible community, and the customers who rave about us to their friends and family, truly understand who we are, and what we are creating. When you have an optimal product, it speaks for itself and to date we have not had to invest considerably in marketing for the Middle East as the traction we have gained has all been organic, consistent YOY growth. Customer service and the client is always at the centre of what we do as a brand and this level of customer satisfaction alongside delivering the highest-grade product on the market is where the alchemy is. Social media is undoubtedly a key factor in today’s business world, but again we have been lucky that many of the social media personalities love our brand and often reach out to us. Our main focus with social media is to keep it real.

    “Cymbiotika is trailblazing the much-needed evolution in the supplement world, breaking through old barriers and plateaus. Designing and creating tier one grade bio-ceuticals”

    Dubai is a very competitive market, especially in the wellness space. Do you find that challenging?
    No, I am actually a fan of many of our counterparts in this space. I think they help draw more attention to wellness and we all thrive in the long run. Cymbiotika is trailblazing the much-needed evolution in the supplement world, breaking through old barriers and plateaus. Designing and creating tier one grade Bio-Ceuticals Formulas with intention and purpose. We don’t want to compete with anyone, we want to inspire and help raise the industry standards. We are talking about people’s health. From our perspective, nothing is more important.
    What has been the biggest reward?
    Without question, the people I have met. Representing a brand in the wellness space like Cymbiotika has been an incredible way to connect with so many remarkable individuals. In just a few years I have amassed friends who have really become family, and I wouldn’t trade that for any other reward.
    Which products have you seen the region adopt quickly as part of their daily wellness tools?
    Our entire range does well here, but one which stands out would have to be Glutathione. Also, because Dubai is such a fitness-hub, our advanced electrolyte formula is very popular with athletes. Our Liposomal B12+B6 is a crowd favourite, so is our Liposomal D3+K2+CoQ10. Our formulas taste amazing, plain and simple. We have a unique offering, we create state-of-the-art liposomal formulas that are food-based, have no added fillers, no toxic preservative systems, and only organic flavour extracts.

    Who has inspired you in terms of business and life and why?
    There are too many people to name, but I would have to put my parents at the top of my list. I grew up in an entrepreneurial household. My dad quit his job when I was in second grade to start his own business. From a young age, I was involved in every project he had, whether it be a dry cleaner or real estate. We discussed every move we would make. In fact, we still do the same today. His relentless pursuit and perseverance rubbed off on me and is now deeply embedded in my DNA. My mom imparted many other ways of life on me. She is the type to forgive and help her worst enemy. I learned compassion, empathy and how to balance the mind and heart. As an entrepreneur, these attributes can help you become a great leader.
    What daily practices do you undertake to ensure you stay in your best energy?
    I workout at the gym everyday with my trainer. If I miss a day of working out, I can feel it in my mind and body. Also, preparing all my own meals and making sure I am consistent with my supplements. I feel that if you are properly taking care of your body, everything else will naturally follow, i.e. business, relationships, family, etc.
    What are your three non-negotiable Cymbiotika products everyone should be using?
    I really think we should start with the basics before discussing supplements. First and foremost, how is the quality of your water? The water you drink, the water you shower with. Drinking salt water is a highly underrated medicine. Getting enough sunlight in your eyes during the day, preferably early in the day. Making sure you are eating wholesome nutritious meals consistently throughout the day. Once you cover the basics, then you can move on to supplementation. Some of my non-negotiables would include Glutathione and molecular hydrogen in the morning for detoxification. Apple cider vinegar before my meals, and probiotics at night to assist with gut health. These work well with my body, but everybody is different, so you need to go down your own wellness journey to figure it out.
    What is the most precious piece of advice you’ve ever been given?
    My uncle once told me to keep my life simple. At the time I didn’t think much of it, but a decade later I can say it is one of the best pieces of advice I have ever received.
    Emirates Man The Winter Escape Issue – Download Now
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    Photography: Ahmed Abdelwahab More

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    Creative Director at Trudon on harnessing the power of scent to elevate every space

    Life

    by Camille Macawili
    46 seconds ago

    Julien Pruvost, Creative Director at Trudon, discusses harnessing the power of scent to elevate every space.
    Renowned for crafting beautifully designed and fragranced candles, Trudon has been elevating spaces since the 1600s, always aligning with its core DNA of focusing on artisanal excellence and optimal fragrance.
    What do the first 30 minutes of your day look like, your morning routine?
    It might sound a bit intense, but I wake up early before my wife and children. I brush my teeth, meditate for about four minutes, take a three-minute cold shower, and follow it up with the Wim Hof breathing method. After that, I do some stretching exercises and finish with a large glass of water. The brand has been around for 300+ years.

    How has the brand evolved since its inception and maintained such a following?
    Trudon’s identity as a “brand” really started to develop in the mid-2000s. Before that, we primarily focused on making products similar to what our ancestors made, like church candles, candles for lighting, and decorative pieces. The modern scented candles we produce today came much later in our history. Although we’ve been crafting scented candles since the late 18th century, today’s version blends centuries of expertise with modern-day living. This combination of tradition and authenticity has allowed us to attract a loyal following in recent decades.
    Why do you think the brand has been so successful? Did you ever imagine it to be where it is today?
    Trudon’s success stems from staying true to its roots while generously sharing its history and heritage through its products and storytelling. We’ve managed to strike a balance between classicism and modernity, which resonates with people.

    What are the core principles that define the DNA of the brand?
    Our fragrances are deeply rooted in history, with themes that reflect universal concepts. There’s Religion, which captures the essence of spirituality, Royalty, which connects us to French history and our regal past, and Revolution, which symbolises renewal and avant-garde thinking.
    What led to scaling the brand and the launch of the new store in DIFC?
    As a heritage luxury brand, we strive to make our products accessible around the world. Dubai, with its strong perfume culture and global appeal, is a perfect fit for Trudon. Having a store in such a dynamic city, a cultural hub of the world, is not only logical but also a privilege.

    What are your brand signatures and which products are driving sales in the Middle East?
    Our signature candle fragrances include Ernesto, Cyrnos, and Joséphine. For fine fragrances, Mortel, Mortel Noir, Elae, and Bruma are very popular. In terms of size, our single wick Classic candles are always in demand, but our giant five-wick candles also make an impact, especially for larger spaces or as a statement décor piece. Trudon has grown into a major brand with stores worldwide.
    Design-wise, how do Trudon’s creative sensibilities appeal to the local culture and market?
    We always stay aware of local preferences, but in today’s fast-paced world, trends and habits change quickly. Our approach is to offer a diverse range of fragrances, each crafted with Trudon’s signature touch. It’s important to provide variety while maintaining our unique identity. Trudon has become a signifier of good taste.
    How would you characterize the packaging and visuals of Trudon?
    Trudon’s packaging is a blend of history and modern aesthetics. It’s classic, timeless, and versatile – something you can gift to anyone, from a spouse to a friend or colleague. The design is so well thought out that people often keep the boxes and candle vessels long after they are done with their candles. Your vision is crucial.

    Trudon

    How do you see the brand developing over time and what’s on the horizon?
    Trudon will continue to grow in the world of fine fragrances. We plan to expand our collection with more creative and unique scents while continuing to honor our wax craftsmanship, as it will always represent its raison d’être.
    During your precious time, which Trudon essentials do you reach out to after a hard-earned week?
    I like to use the Cyrnos diffuser for my entryway and light an Alabaster Vesta candle in my living room. If I’m entertaining, I’ll set the table with our taper candles, like the Madeleines.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More

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    Dyson announces British musician Stormzy as its latest global ambassador

    Emirates Man

    by Camille Macawili
    26 mins ago

    Dyson, the global technology company at the forefront of innovation, announces British musician, Stormzy, as its latest global ambassador.
    Known for his impactful lyric and rhyme, Stormzy has solidified his status in the music industry with a critically acclaimed debut album and hit singles received with widespread praise.
    This partnership is launched with an immersive campaign film. Through the lens of the 55-hour run-time of the Dyson OnTrac™, you will get a glimpse on how truly chaotic the life and mind of a celebrated artist can be – from catching flights, long nights, working on the next big song. This exciting collaboration takes you inside Stormzy’s sharp mind showcasing his strong will and focus to cut through distractions to deliver next-level tunes in Grime, Rap, Gospel and more.

    Engineered for supreme audio technology specifications, the Dyson OnTrac™ headphones is ideal for perfectionists like Stormzy. Audiophiles can fully experience excellent sound range through its advanced 40mm speaker drivers and audio signal processing which reproduce 6Hz – 21kH – beyond the audible spectrum that reproduces every note, beat, and whisper. It also features customizable outer caps and ear cushions, available in a range of colours and finishes – making it possible to create over 2,000 unique looks. Want to cop Stormzy’s bold look? CNC Black Nickel is his go-to colourway, with Khaki ear cushions is his signature combination, which you can explore online or recreate your own online at Dyson’s Demo Stores across the UAE.
    – For more on how to look smart and live smarter, follow Emirates Man on Facebook and Instagram
    Images: Supplied More

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    Mercedes-Benz x Moncler by NIGO: Introducing an all-new limited-edition G-Class

    Emirates Man

    by Camille Macawili
    1 hour ago

    On October 19, 2024 Mercedes-Benz and Moncler expanded their collaboration at the “The City of Genius” show in Shanghai with a one-off art piece, a limited-edition G-Class and capsule fashion collection.
    The Art Piece
    At “The City of Genius” show, a one-off art piece “Project G-Class Past II Future” was unveiled based on a G-Class from the 90s that was completely restored. Realised by multi-hyphenate talent, NIGO, he reworked design elements inside and out, bringing in the 90s spirit to revive it into a contemporary lifestyle model, with a limited run of only 20 cars that will be launched in April 2025.
    It features a matte two-tone colour palette in olive green and grey and exterior accents in black, orange, and gold.

    Interiors are also given a refresh including the distinct quilted aesthetic of a Moncler puffer jacket with the edginess of a G-Class, a checkered seat upholstery pattern, black steel wheels in a 90s design, a foldable windscreen, and a gold-coloured fuel can.

    Among other elements, G-Class enthusiast Devon Turnbull, known for his immersive audio installations, has designed an audio system, mounted on the convertible top.

    The Capsule Collection
    At the show, attendees also got a sneak preview of a new collection of urban, gender-neutral fashion designed by Mercedes-Benz and Moncler together with NIGO. The capsule collection incorporates 90s influences with street style elements consisting of souvenir and college jackets, hoodies, checked shirts and Bermuda shorts as well as lightweight down and field jackets, parkas and windbreakers with a vintage look.

    Mercedes-Benz x Moncler by NIGO Collaboration Capsule Collection

    The Event
    The Shanghai event also hosted several other artists, who presented their own respective collaborations with Moncler such as A$AP Rocky and Willow Smith, Edward Enninful (OBE), FRGMT by Hiroshi Fujiwara, Gilga Farm by Donald Glover, LuLu Li and Palm Angels. In addition to the Moncler Genius 2024 lineup, special showcases were presented by Rick Owens and Jil Sander.

    Mercedes-Benz x Moncler by NIGO Collaboration – A$AP Rocky

    – For more on how to look smart and live smarter, follow Emirates Man on Facebook and Instagram
    Images: Supplied More