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    CEO of Devialet on delivering aesthetically-driven audio technology in the region

    Jacques Demont, CEO of Devialet, discusses how the brand satiates the desire for aesthetically-driven, high-performance audio technology and how he’s driving its growth phase with the recent Dubai Mall store opening.
    What are the pillars of DNA that define Devialet as a brand?
    At Devialet, our approach to acoustic engineering is driven by a distinctive philosophy that places human perception at the heart of our perception. Understanding the complexity of the human ear and its ability to perceive sonic subtleties allows us to define what makes sound truly authentic. Our mission is to design products that deliver these unique auditory experiences. This commitment is reflected in the 250 patents that underpin multiple groundbreaking innovations, a distinctive design, and an uncompromising approach to precision manufacturing. This synergy has given rise to an exceptional range of products, seamlessly combining aesthetic sophistication with an unparalleled sound signature.
    How do you approach it and ensure these DNA/values filter down through the company?
    At Devialet, we embrace a collaborative approach driven by collective excellence. Convinced that innovation stems from shared intelligence, we foster a culture where every talent plays a key role in pushing the boundaries of acoustic engineering. This dynamic enables us to design products that combine our technological expertise with a forward-looking vision. Each breakthrough must harmonise with our heritage while opening new horizons, ensuring the longevity of our values and DNA.
    Jacques Demont, CEO of Devialet
    How have your previous roles supported you to thrive in your current role?
    Throughout my career, I have had the privilege of working with brands that transcend their industries – companies defined not just by their products, but by the deep emotional connections they create with their audiences. Tesla and Taiga exemplify the power of relentless innovation, constantly pushing the boundaries of what’s possible. At Devialet, this same pioneering spirit drives our commitment to R&D, enabling us to create breakthrough technologies that redefine the listening experience. We thrive on challenging conventions and redefining expectations. Nespresso has demonstrated how a brand can successfully scale across continents while preserving its essence. This global mindset is at the core of Devialet’s international strategy, with key markets spanning APAC, the GCC, the U.S., China, and France. Starbucks has set the gold standard in customer experience, making every interaction meaningful. At Devialet, we apply the same philosophy – ensuring that every touchpoint reflects excellence, from product discovery to long-term customer engagement. Devialet is one of those rare brands, singular in everything it represents: boldness, technological excellence, and, above all, the ability to create an emotional connection with everyone who discovers it.
    Devialet is at the forefront of cutting-edge audio technology. How do you embrace innovation and leverage tech development and heritage seamlessly?
    “Honour the past, build the future” – this is the mantra that drives us at Devialet. Every new advancement must align with our technological heritage while opening up new possibilities. Take, for example, Devialet Astra, our latest amplifier, launched last October in Paris. Its development is built on over a decade of expertise, inherited from our first amplifier, the D-Premier, which introduced our proprietary ADH (Analog Digital Hybrid) technology, combining the precision of analog with the power of digital. With Devialet Astra, however, we have taken a significant leap forward, not only by reinventing our ADH technology with an even more advanced version but also by completely rethinking our software architecture to create a unified ecosystem across all our products. Devialet Astra stands as a manifesto of our ability to innovate while staying true to the core principles that make Devialet so strong. It is this balance that allows us to deliver increasingly immersive and captivating listening experiences, all while preserving the unique sonic identity that defines Devialet.
    What sets Devialet apart and what are the patented technologies found in Devialet’s sound systems?
    Devialet stands apart through its 250 patented technologies that redefine the audio experience, including the most signature ones:
    ∙ ADH (Analog Digital Hybrid) in 2004 (almost 20 years): signature patented amplification technology combining the precision and finesse of analogue amplification with the power and compactness of digital amplification
    ∙ SAM (Speaker Active Matching), which ensures perfect synchronization between the amplifier and the speakers connected to it. The result: perfect control of the speakers and high acoustic fidelity
    ∙ Heart Bass Implosion (HBI): the acoustic process that emits bass sounds with extreme depth and physical impact
    ∙ Active Cospherical Engine (ACE): the speakers spherical design which is carefully crafted to reproduce sound and diffuse its energy linearly in all directions
    ∙ IDC (Internal Delay Compensation) algorithm, which acts directly on the transfer function of the anti-noise filter, ensuring that its response is optimised in order to extend the anti-noise’s range of action from infra bass to midrange
    ∙ SPACE: Devialet’s proprietary 3D upmixing sound algorithm. It actively upscales any content into Devialet Dione 5.1.2 audio channels creating an enveloping spatialization effect. This technology is also present in Denza’s N7 (BYD): SPACE provides truly immersive listening, no matter what content is being enjoyed.
    What goes into the creation of each product, and which is the most advanced and pioneering piece to date?
    Devialet has built its reputation on groundbreaking technologies, with over 250 patents protecting radical innovations across all aspects of sound – acoustic engineering, electronics, signal processing, mechanics, and manufacturing processes. Among these, some have become the very foundation of Devialet’s DNA, starting with ADH, which combines the refinement of analog amplification with the power of digital. This technology is at the origin of Devialet itself, leading to the development of the Expert amplifier and, later, Phantom. Another key innovation is SAM, which ensures perfect synchronisation between the amplifier and the speakers for optimal sound reproduction. Meanwhile, HBI is a revolutionary system capable of delivering bass with extreme depth, reaching infrasonic frequencies as low as 14 Hz, for a truly immersive physical impact. These technological breakthroughs are at the core of every Devialet product, shaping a signature sound that is both distinctive and unmatched. Our latest amplifier, the Devialet Astra, unveiled in October in Paris and soon available in Dubai, embodies the pinnacle of our expertise, offering an even more precise and immersive listening experience. By capturing the finest sonic details, Astra evokes deeply authentic and resonant emotions, redefining the art of sound reproduction.
    Devialet Flagship Store in Dubai Mall
    What led to the scaling of the brand in the UAE – how important is the region to the brand?
    The UAE is a strategic market for Devialet, where luxury brands hold a strong status, offering recognition and aspiration that resonates with our DNA. Beyond luxury, we see a growing appetite among consumers for musical emotion, with an audience seeking immersive and unique sound experiences. The opening of this new Devialet venture in Dubai Mall marks a major milestone in our growth across the GCC. As Dubai’s premier shopping destination for over five decades, it offers the perfect setting to showcase our commitment to delivering unparalleled audio experiences to discerning customers. This flagship store is a key step in strengthening our regional presence and fostering an even deeper connection with music enthusiasts.
    As the brand scales, how do you maintain exquisite craftsmanship?
    At Devialet, we are committed to preserving excellence in every product we design. A prime example of this dedication is our exclusive partnership with the Opéra de Paris, initiated in 2017. Built on shared values of passion and excellence, this collaboration embodies a bold ambition: to amplify the voice of the Opéra through our cutting-edge technologies and unparalleled sound reproduction. This vision materialised in an exclusive edition of the Phantom I, on which master gilders from Les Ateliers Gohard meticulously hand-apply 22-carat gold leaf, one by one. This fusion of high technology and traditional craftsmanship gives each piece a unique character.
    What has surprised you most about technology in these past 15-plus years?
    What has impressed me the most over the past 15 years is the profound impact of technology on our perception of sound and the emotions it can convey. Beyond the remarkable advances in signal processing, what continues to stand out is the ability of our technologies to achieve an unprecedented level of sonic immersion – so precise and so deep that it reaches the realm of pure emotion. Thanks to innovations like ADH and SAM, we have pushed the boundaries of what was once thought unattainable. Today, ultra-compact devices like the Devialet Phantom can deliver exceptional sound quality, offering an unparalleled listening experience.
    What is your favourite Devialet piece and why?
    I first experienced the Phantom at a friend’s house in Paris. When I entered his living room, I found an object, so unique that I initially thought it was a piece of art. He told me: “That’s my Phantom” . Then, he played a piece from Guns N’ Roses. From the very first notes, I could hear and feel the power and the detail of each note. I had never experienced anything like it musically. Thanks to Phantom, you can hear music, see it (with the movement of the woofers), and feel it (because it delivers to the lowest frequencies ever emitted): that’s a luxury – experiencing such a dense, precise, and impactful sound.
    What’s on the horizon for the brand and its audio technology?
    Since its creation, Devialet has shaped the industry through its technological breakthroughs and bold vision, defining the sound of luxury. Today, we stand on the brink of a new revolution in our sector, marked by an unprecedented convergence of sound, artificial intelligence, and the Internet of Things. More than ever, it’s not just about meeting the expectations of a new generation of consumers – Millennials and Generation Z – who will soon represent 75 per cent of luxury buyers. They demand that brands embody strong values, push the boundaries of technological innovation, and provide an unparalleled user experience. Our ambition is to go beyond this, creating the perfect intersection between our products, our technologies, and their aspirations. Our audio systems, at the cutting edge of technology, are no longer just sound emitters; they are already intelligent systems, capable of adapting in real time to the tastes, needs, and acoustic environment of each user. Through our bold approach, we will continue to set the pace for evolution. Imagine a world where every note, every tone is custom-calibrated for you, where sound becomes an extension of yourself, a companion for every moment.
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    How I got my job as… Co-founder of an aesthetic padel club

    This week, Emirates Man speaks to Shad Askari, co-founder of Padel Edition, the latest newcomer to the padel scene.
    The latest padel hotspot, located at Al Quoz 1, brings together an array of facilities including 8 indoor padel courts, group or private coaching services, fitness classes, recovery therapies, and more – all in an aesthetically-led space. Here, Shad shares the highlights and challenges of bringing the padel club to life, ensuring that Padel Edition’s purpose and character were clear from the outset.
    Welcome to the Emirates Man weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businessmen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
    Co-founder of Padel Edition, Shad Askari

    What was your favourite subject at school?
    My favorite subject at school was social science. From a young age, I was fascinated by the human society and the world around me. I was drawn to the interdisciplinary nature of the subject, which allowed me to delve into fields like history and geography. History, with its rich events and narratives, ignited my curiosity about the past. Geography, on the other hand, provided a spatial perspective, allowing me to understand the interconnectedness of different cultures, landscapes, and economies. The arts classes also taught me the importance about patience, perseverance, and the importance of practice.
    What was your first job?
    My first job flipping burgers at McDonald’s was a experience that taught me lessons about teamwork, customer service, and the importance of hard work. Those early days instilled in me a strong work ethic and a deep appreciation for the value of every job.
    What eventually brought you to Dubai?
    I’ve always been drawn to the vibrant culture and rich history of the Middle East, even though my Scandinavian roots, Dubai’s cosmopolitan atmosphere and its commitment to innovation ultimately led me to this dynamic city. Now i’ve been here for the past 6 years and I’m so grateful to be working around great people in the industry and definitely my second home.
    What inspired you to enter the recreation space and launch Padel Edition?
    I was introduced to padel in 2021, and was immediately hooked. The game’s unique combination of strategy, skill, and social interaction resonated with me deeply. We started working on the concept in 2022, and next thing, the partners and I spinned this idea to life.

    What are the key elements of your role?
    As a co-founder and partner, my role at Padel Edition involves overseeing the entire club. This includes strategic planning, managing day-to-day operations together with my partners and General Manager. We are all hands-on in the business, we are all striving for the same goal, which is ensuring that we provide an exceptional experience for our customers. We are no longer just partners, but family, which is a big part of how we want to build our community here as well.

    Talk us through your daily routine.
    My daily routine is quite varied, but it typically involves a combination of managing my own architect studio with design projects alongside the padel club. Currently, I’m working on a couple of projects, including a 5-bedroom villa that will be ready soon. I strive to maintain a balance between work and personal life, ensuring that I have time for relaxation and rejuvenation, and of course some padel.
    What is the best piece of advice you ever received?
    The best piece of advice I’ve ever received is to never give up when things get hard. This was especially valuable to me as a young architect starting my own studio, in a country with the biggest competition (Italy). When I then moved to Dubai, I always had the mindset on, no matter how challenging the projects or the market is, I go back onto this belief. It’s a reminder that perseverance and determination are key to achieving any goal, especially in the face of obstacles.
    And what is the worst?
    The worst advice I’ve received was to follow a traditional career path. Sometimes, the most rewarding opportunities come from taking risks and stepping outside of your comfort zone. No one will know how good it’s going to be, and this involves taking risks because while doing so, you’ll make sure that things get done correctly and you will succeed.
    Tell us more about the facilities and services offered at Padel Edition?
    Padel Edition offers 8-indoor padel courts, beyond the courts we have a range of facilities to enhance the overall padel experience. A dedicated recovery zone that features contrast therapy to help players optimize performance and reduce muscle soreness. A studio space that will host stretching, mobility, and yoga classes, ensuring a well-rounded approach to fitness. Face Workouts, combining facial massage, neck, and shoulder therapy for a holistic well-being experience. Along with Baristro that serves healthy and nutritious food and beverages.

    We want to focus on the next generation of padel players, that’s why we have decided to launch a extensive junior academy program as well with more to come. And of course, our coaches that coach both beginners and advanced players.
    What has been the biggest challenge you had to overcome?
    Relocating to a country like the UAE has been a valuable learning experience. Navigating the unfamiliar workflows and adapting to the unique pace of life in the UAE have taught me the importance of patience and adaptability. It has been a journey of discovery, as I’ve come to appreciate the distinct ways in which work is conducted and the value of understanding expectations. Of course as a business owner, you face many challenges in the day-to-day work but I never let the fear of failure stop me from achieving my goals.
    What advice do you have for anyone looking to follow in the same footsteps?
    For anyone looking to start their own business, I would advise them to do their research, be passionate about what they do, and be prepared to work hard. Building a successful venture takes time, dedication, and a willingness to adapt to changing circumstances. Work along side people with purpose and that shares the same values as you.
    What are your goals for the future?
    As for Padel Edition, our goal for the future include expansion of the club, organizing more high-profile tournaments, and becoming a leading destination for padel players in the region. We also hope to continue contributing to the growth and development of the sport.
    Since I run my own architect studio alongside the padel club, I want to continue learning and growing as an architect and leader. I’m looking forward to grown my team of talented designers and keep a motivated spirit for future growth.
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    Beyond the crown: The Maharaja of Jaipur on passion, purpose and legacy

    Padmanabh Singh (fondly referred to as Pacho), the Maharaja of Jaipur, is not merely a custodian of a glorious past; he is a dynamic force bridging tradition and modernity, a polo aficionado, a patron of the arts, and a passionate advocate for preserving India’s rich cultural heritage. His leads a big life with varying facets — a royal legacy, sporting prowess, and a deep-seated commitment to social impact. From the meticulously preserved palaces of Jaipur to the exhilarating polo fields, his influence resonates across diverse spheres, embodying a unique blend of regal bearing and contemporary vision.

    In this exclusive interview with Emirates Man, Maharaja Padmanabh Singh offers a rare glimpse into his world, sharing his insights on the importance of preserving India’s heritage, his hopes for the future of Indian luxury hospitality in partnership with The Leela, his enduring passion for polo, and his unwavering dedication to making a meaningful difference. He speaks candidly about the challenges and rewards of being a young royal in modern India, his personal style, and his vision for the future of Jaipur and its enduring legacy.
    How do you see your role as an Icon of India by The Leela contributing to the promotion of Indian culture and heritage?
    Being named an Icon of India by The Leela is a true honor and a wonderful opportunity to further my commitment to preserving and promoting India’s cultural legacy. The Leela and I share a deep passion for celebrating our heritage while presenting it in a way that resonates with today’s discerning global traveller. Through initiatives like Time Travel with The Leela, we are able to bridge India’s royal past with modern luxury, offering guests immersive experiences that bring our traditions to life.
    The Leela’s focus on creating bespoke, heritage-driven journeys mirrors my own vision of making India’s rich culture accessible and relevant to the world. What sets The Leela apart is its ability to not only deliver India’s heritage but to do so through unique and personalized experiences that allow travellers to truly connect with our traditions in a contemporary setting. Whether through art, cuisine, or royal rituals, we both strive to offer a deep, meaningful connection to India’s legacy. This collaboration allows us to showcase the beauty of India’s past while making it part of the modern travel experience, ensuring that India’s vibrant heritage is celebrated and preserved for future generations.
    What are your hopes for this collaboration and how do you envision it shaping the future of Indian luxury hospitality?
    My hope for this collaboration with The Leela is to create a lasting impact by blending the rich traditions of India with the desires of today’s global traveller. The Leela is synonymous with ‘True Indian Luxury,’ offering a sophisticated fusion of heritage and modernity, and together, we aim to craft unforgettable, immersive experiences that go beyond typical luxury stays. Through initiatives like Time Travel with The Leela, we want to invite guests to truly experience the soul of India, while showcasing the timeless elegance of our culture in a way that resonates with contemporary sensibilities.
    We are creating a space where heritage is not just admired but lived – where each interaction with India’s culture, be it through cuisine, art, or royal rituals, feels deeply authentic yet luxuriously modern. This collaboration will inspire a new generation of travellers to engage with India’s legacy in a more meaningful way, ensuring that our traditions continue to thrive and captivate the world.
    How has your passion for polo shaped your life and career?
    Polo is more than a game for me. It is my passion. The game has shaped my personality and my world view. Like every sport, polo requires dedication, determination, resilience, and discipline. These qualities are essential for success in the game as well as in life and polo has inculcated them within me. From a young age, polo taught me to dream big and believe in myself.

    What are the challenges and rewards of being a young polo player in India?
    In India, the challenges of being a polo player (young or veteran) are many. Perceived as an elite sport, polo has neither the support nor the infrastructure that other sports have here. Private clubs provide the grounds, proper horses are an expensive investment which restricts inclusivity in the sport, sponsors are limited and state support is nowhere close to what cricket or hockey or other sports get here. However, when it comes to rewards, the sheer thrill of the game and the camaraderie that is an essential part of this team sport more than make up for everything. Polo is a passion and friendships built on the Polo field are for life.
    What steps are you taking to preserve and promote the rich cultural heritage of Jaipur and India?
    It is a privilege for me that I am part of a lineage that is remembered for building and preserving the city of Jaipur. My ancestors not only built the city but also made major contributions in crafting its cultural and infrastructural fabric. As a custodian of that legacy, it is my constant endeavour to preserve that heritage through the management of the Maharaja Sawai Man Singh II Museum Trust and the Jaigarh Public Charitable Trust. Preserving the architectural heritage of the monuments that are landmarks of Jaipur is one of my most important missions in life. Promoting the art and culture of our country is another important agenda for me and I persevere to do so through programmes like the annual Heritage Workshops in traditional arts at the City Palace as well as initiatives like the newly launched contemporary art gallery – the Jaipur Centre for Art at the City Palace, the soon to be opened Sculpture Park at Jaigarh, the Jaigarh Heritage Festival celebrating the intangible heritage of Jaipur and India, and the Sawai Jaipur Awards that are constituted to recognise and celebrate excellence in various fields including heritage conservation, culture and the arts. With my sister, I am also working towards empowering the women of Rajasthan by skill building and training in the heritage arts and crafts of the state to preserve them and enable these women artisans to become self-reliant through PDKF, a foundation set up by my mother in 2013.
    How can young people connect with Indian heritage and traditions in today’s world?
     Our heritage, culture, arts, and traditions are an intrinsic part of the fabric of our lives in India. From our festivals to our food, our music, our architecture, our arts and crafts, and our fashion – everything is woven together in one cohesive, vibrant tapestry. Connecting our youth with it only requires an effort to create opportunities for education about and engagement with these aspects. The Leela beautifully captures this essence by offering modern travellers a chance to experience India’s rich heritage through immersive and luxurious stays. Time Travel with The Leela – a campaign that brings India’s cultural legacy to life, offers unique experiences that connect guests with the country’s history, art, and traditions. This commitment to celebrating India’s culture aligns with my own belief that true luxury is about connecting with the soul of the country, where heritage and hospitality come together in unforgettable ways.

    What are your thoughts on the role of technology in preserving and promoting cultural heritage?
     Technology has a major role to play here. Social media for one is an essential tool that can be used to share the stories of our history and heritage with the world. With new developments in technology coming up every day, we can recreate lost aspects of our history through AI and VFX. New techniques are helping us in the conservation of original architectural and artistic ideas that were not mapped when they were created hundreds of years ago.
    What are your future plans and aspirations for yourself and the Jaipur royal family?
     Plans are many and constantly evolving but the most important part of my vision and that of my family is to work towards preserving our heritage and making Jaipur a city that welcomes everyone to come and experience all that is best of India’s heritage treasures and modern innovations.
     How do you envision the future of the Indian luxury hospitality industry?
    The answer to this question lies in a deeper connection between heritage and contemporary luxury, where guests not only seek opulence, but also meaningful, immersive experiences driven by a seamless blend of heritage and hyper personalization. As the demand for tailored, authentic journeys grows, brands like The Leela are making a mark by seamlessly fusing India’s royal legacy with modern sensibilities. The true essence of luxury will be defined by hyper personalization – designing experiences that connect travellers with India’s rich traditions in a way that feels both authentic and modern. Guests are now looking for experiences that go beyond lavish accommodations. The focus will shift to creating bespoke journeys that immerse travellers in the culture and heritage of India while offering the comforts of the modern world. By offering personalized and curated experiences, the luxury hospitality industry will not only cater to today’s discerning travellers but also redefine world-class hospitality, preserving India’s rich traditions for future generations.
    What advice would you give to young people who are passionate about preserving Indian culture and heritage?
     Respect your heritage, learn from your history, engage with your culture and participate in its preservation. Our heritage is our greatest treasure and we are it’s custodians. It is our collective responsibility to preserve it for future generations.
    What are your key philanthropic focuses, and how do you balance your royal duties with your social impact initiatives?
     Philanthropy is a value that has been inculcated in me from childhood. Service to the nation and working for the greater good of many has been the calling for so many members of my family that it is second nature for me and my siblings. Our primary royal duty is service to our fellow citizens and it lies at the core of everything we do, from the museums and trusts we operate to the social impact work we are trying to do with PDKF to the heritage experiences we curate in order preserve these traditions for the people of Jaipur to participate in and become a part of.
    What do you consider to be the most important qualities of a good leader?
     A good leader is only as good as the team he or she leads. Being able to build a great team is an essential quality that any leader must have. Apart from this, I feel a good leader must have the ability to listen to different view points in order to weigh options in a balanced manner and take the best decisions. Finally, leadership is all about setting ambitious goals and taking decisive action.
    How would you describe your personal style?
     Simple, timeless, elegant.
    What are your favorite fashion trends at the moment?
     Old world elegance is more my fashion direction but as a sportsman I appreciate the contemporary trend of ensuring comfort in fashion and have great appreciation for fashion that pays homage to traditional techniques and crafts.
    Are there any specific designers or brands you particularly admire?
     US Polo Assn’s new line that I have co-created is one of my favourites right now, for obvious reasons. Aside from that I have great appreciation for young brands working in sustainable fashion.
    How do you balance tradition and modernity in your fashion choices?
     I keep it simple in my daily fashion choices, emphasizing on natural fabrics and well-tailored cuts and fits and lean towards traditional garment styles like the ‘Achkan’ and the ‘Bandh Gala’ for formal wear.
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    Saudi Arabia to host FIFA World Cup 2034: Sheikh Mohammed congratulates

    Emirates Man

    by Ruman Baig
    4 hours ago

    Saudi Arabia has made history by securing the hosting rights for the 2034 FIFA World Cup. The announcement, made by FIFA President Gianni Infantino on December 11, 2024, marks a significant milestone for the Kingdom and the entire Middle East region.   

    This achievement aligns perfectly with Saudi Arabia’s ambitious Vision 2030, a comprehensive economic and social reform plan aimed at diversifying the economy and elevating the nation’s global profile. By hosting the world’s most prestigious football tournament, the Kingdom aims to further enhance its international standing and attract tourists from around the globe.   

    A Showcase of Regional Unity

    The 2034 World Cup will be the second time the tournament is held in the Middle East, following Qatar’s successful hosting of the 2022 edition. This underscores the region’s growing influence in the world of sports and its commitment to promoting football at the highest level.   

    FIFA World Cup 2034: A Monumental Event

    The 2034 World Cup is set to be the largest edition of the tournament to date, featuring 48 participating teams. This expansion will provide more opportunities for national teams to compete at the highest level and will undoubtedly create a truly global spectacle.   

    A Symbol of Progress and Innovation

    Saudi Arabia’s successful bid reflects the rapid transformation taking place within the country. The Kingdom has invested heavily in sports infrastructure and has made significant strides in developing its footballing talent. By hosting the 2034 World Cup, Saudi Arabia aims to showcase its progress and innovation to the world.   

    A Celebration of Arab Unity

    The news of Saudi Arabia’s successful bid has been met with widespread celebrations across the Arab world. Leaders from various countries, including the UAE, have extended their congratulations to the Kingdom. Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai, hailed the achievement as a “moment of joy for Arabs.”   

    As Saudi Arabia prepares to host the 2034 FIFA World Cup, the world eagerly anticipates a spectacular event that will leave a lasting legacy.
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    Chef Tetsuya Wakuda of Sagetsu on his culinary philosophies and secrets to success

    A newcomer in Dubai, Sagetsu by Chef Tetsuya Wakuda is a prestigious addition not only at The Link’s culinary constellation of dining concepts, but also to the city’s flourishing yet competitive gastronomy space.
    Tucked away in One&Only One Za’abeel, Sagetsu’s interior boasts of an intimate setting and a curated menu incorporating familiar yet complex Japanese flavours infused with French precision and plating artistry to offer standout dishes including the iconic Botan Shrimp served with a heap of caviar atop a bed of sea urchin, the melts-in-your-mouth Aburi Saroma Wagyu Beef, and the Carpaccio of Wild-Caught Japanese Bluefin Tuna with truffle shavings – each as memorably delicious as they are beautiful.
    A testament to his culinary genius and meticulous way of working, it comes as no surprise that two-star Michelin Chef Tetsuya achieved his first Michelin star for Sagetsu just a couple of months after opening.
    Here, Chef Tetsuya shares with Emirates Man his culinary philosophies, influences, and secrets to success at Sagetsu.
    Talk us through your career journey to date.
    My culinary journey began in Hamamatsu, Japan, where I honed the discipline and precision of Japanese cuisine. Moving to Sydney in the 1980s was pivotal, leading to the opening of Tetsuya’s in 1989, where I fused Japanese and French influences. In 2010, I launched Waku Ghin in Singapore, bringing a focus on seasonal ingredients and craftsmanship to a global stage. At Sagetsu, I now celebrate Japanese culinary traditions while innovating to create meaningful dining experiences. Each step in my career has been about learning, evolving, and sharing the joy of food.

    What led you to bring your culinary expertise and expansion to The Link at One Za’abeel, Dubai?
    Dubai is a city that thrives on innovation, cultural diversity, and a deep appreciation for the art of fine dining, which aligns perfectly with my culinary philosophy. When I was introduced to the vision of The Link at One Za’abeel, I was immediately captivated. Its iconic design and commitment to curating extraordinary experiences provided the ideal platform to bring Sagetsu to life.
    Dubai’s dynamic culinary scene is a melting pot of global influences, and I saw an opportunity to contribute something truly unique—Sagetsu’s harmonious blend of traditional Japanese techniques with contemporary flair. For me, it’s about creating more than just a meal; it’s about crafting a journey that celebrates precision, balance, and artistry. The setting at The Link elevates this experience, offering a seamless connection between stunning architecture, immersive ambience, and exceptional cuisine.
    Sagetsu in Dubai represents not just expansion but evolution, staying true to the essence of Japanese gastronomy while embracing the boundless energy and elegance that this city exudes.

    Tell us more about the ambience of the restaurant. What can guests expect from their dining experience at Sagetsu?
    Sagetsu embodies a profound connection between culinary artistry and the celestial world. Inspired by the beauty of astronomical influences, each dish at Sagetsu reflects a harmonious balance of flavours and textures crafted with meticulous attention to detail. The dining experience transcends mere food; it’s a journey through the stars, where every ingredient and technique is carefully chosen to evoke a sense of wonder and delight. It’s an honour that Michelin has recognised Sagetsu’s innovative approach, and I am thrilled to share this unique dining concept with gastronomes seeking an unforgettable experience
    How did you conceptualise Sagetsu menu – can you tell us more about your creative process?
    The menu at Sagetsu is a reflection of my culinary philosophy: simplicity, seasonality, and an unwavering dedication to the finest ingredients. I drew inspiration from the changing seasons and the interplay between tradition and innovation when conceptualising the menu. Each dish is crafted to honour the purity of Japanese cuisine while integrating modern techniques and a global perspective.
    My creative process often begins with the ingredients—sourcing the freshest seasonal produce, premium seafood, and artisanal products that embody quality. From there, I focus on how each element can harmonise to create a balance of flavour, texture, and presentation. The menu at Sagetsu is designed to take diners on a journey, celebrating the delicate nuances and bold expressions of Japanese culinary art.

    To you, what are the hero dishes to try at Sagetsu?
    One of our signature dishes, the Botan Shrimp, brings together Hokkaido sea urchin and Sagetsu Oscietra caviar, a combination designed to highlight the delicate textures and rich umami of the ocean’s finest ingredients. Each bite intends to capture the rare freshness and flavour we prioritise in our kitchen.
    Another standout is our Japanese Bluefin Tuna Carpaccio, adorned with an Australian winter truffle and a bitter seasonal salad. This dish contrasts the buttery richness of wild-caught tuna with the earthy notes of truffle, creating a memorable harmony of flavours.

    Do you remember the first meal that really left an impression on you?
    My most memorable dinner was at Plaza Athénée in Paris, where Alain Ducasse’s philosophy of naturalness took center stage. The focus on simplicity, sustainability and the purity of flavors created an experience that was not only unforgettable but deeply inspiring. Each dish celebrated nature in its truest form, leaving a lasting impression on me.
    How would you describe your culinary style and what are the driving factors behind your approach to food?
    My culinary style is deeply rooted in simplicity and respect for ingredients. I focus on enhancing natural flavours and textures while incorporating innovative touches that surprise and delight the palate. Each dish at Sagetsu is crafted to showcase the essence of Japanese cuisine with a contemporary twist, offering a memorable dining experience that resonates with locals and international guests.
    Being a chef-entrepreneur, what did this teach you about yourself, professionally and personally?
    Being a chef-entrepreneur has taught me resilience, adaptability, and the importance of innovation. Professionally, I’ve learned to think beyond the kitchen, understanding how every detail contributes to the guest experience. It’s been humbling, showing me the value of trust, passion, and the ability to connect with people through food.

    How has setting up restaurants in countries with such different cultures influenced your approach to food?
    Sagetsu’s swift rise to popularity is a testament to its unique blend of culinary artistry and cultural resonance. We meticulously crafted a menu that showcases the finest ingredients and celebrates the essence of Japanese cuisine in a contemporary context. Unlike my other concepts, Sagetsu embodies a refined simplicity that allows guests to experience the purity of flavours and textures, drawing inspiration from traditional Japanese culinary techniques while embracing modern interpretations. This approach, combined with the serene ambience and impeccable service, creates a dining experience that resonates deeply with our guests, elevating Sagetsu to its current acclaim.
    Sagetsu has been awarded one Michelin-star in the Michelin Guide Dubai – how does this feel to accomplish this?
    I was deeply honoured by Sagetsu’s recognition with a Michelin star, particularly within just four months of opening. This achievement is a testament to the dedication and passion of our team, who have tirelessly crafted an exceptional dining experience blending culinary precision with a celebration of nature. While the speed of this recognition was surprising, it reinforces our commitment to delivering memorable dining moments. We are excited about the journey ahead and continuing to exceed our guests’ expectations at Sagetsu.
    You’ve had such an incredible career. What advice do you have to aspiring chefs looking to make a mark?
    To aspiring chefs looking to make their mark, I would say this: Always respect your ingredients and let their natural essence shine through. Be passionate and dedicated to your craft, and never stop learning. Patience and attention to detail are crucial in creating something truly exceptional. Remember, cooking is a lifelong journey of discovery—stay curious, remain humble, and let your creativity guide you.
    – For more on how to look smart and live smarter, follow Emirates Man on Facebook and Instagram
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    Taking a Blacklane ride? You might just win these luxe presents

    Life

    by Ruman Baig
    2 hours ago

    This holiday season, Blacklane, Dubai’s premier chauffeur service, is adding a touch of magic to everyday travel with a unique seven-day advent calendar. Buckle up for luxury surprises and unforgettable moments from December 9th to 15th.

    Blacklane’s fleet transforms into a festive wonderland, offering passengers the chance to win daily gifts during their rides. Over 150 lucky guests can expect curated experiences that embody the company’s commitment to exceptional service.

    “This activation celebrates creating cherished moments for our guests,” says Nicolas Soucaille, Blacklane UAE’s General Manager. “We’re collaborating with premium brands to offer a range of luxurious experiences, adding a festive touch to every journey.”

    Gifts are thoughtfully chosen to enhance the Blacklane experience. Guests might receive pampering products from Rite, luxurious candles by The Rume, or award-winning skincare from 111SKIN.

    But the excitement doesn’t stop there! Hero Experiences offers thrilling safaris or breathtaking hot air balloon adventures. Orange Hospitality unlocks access to some of Dubai’s most coveted dining experiences, while Waldorf Astoria DIFC provides a taste of urban luxury. The grand finale comes courtesy of BeOnd, the world’s first premium leisure airline, offering an unparalleled adventure for one lucky winner.

    Blacklane fuels the anticipation by revealing hints and teasers about each day’s gift on their Instagram page. Get ready for a surprise every morning!

    “Blacklane is all about creating exceptional experiences, and this holiday season, we’re taking it to the next level,” says Soucaille. “We want to show our appreciation for our guests and add a touch of festive magic to every journey.”

    Blacklane’s state-of-the-art fleet, including electric Mercedes EQS and EQS SUVs, guarantees a luxurious ride. Enjoy features like ventilated massage seats, calming ambient lighting, and in-cabin noise cancellation. High-speed Wi-Fi and charging ports ensure you stay connected and powered up.

    Blacklane’s meticulously trained chauffeurs ensure a seamless, professional, and elevated experience from start to finish.

    Blacklane offers premium chauffeur services worldwide, including airport transfers, city commutes, in-city rides, and hourly bookings. Book on-demand or pre-book for your next trip, business or pleasure. Blacklane, with its 300 employees and tens of thousands of chauffeur partners, provides the perfect travel solution for discerning travelers.

    Experience a better way to travel. Experience Blacklane. Visit www.blacklane.com or download the app today.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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    Abu Dhabi Grand Prix 2024: Farewell, debuts and a championship showdown

    Emirates Man

    by Ruman Baig
    12 mins ago

    Alexa, play ‘Skyfall’ by Adele. Brace yourselves, F1 fans. The Abu Dhabi Grand Prix is about to serve up a rollercoaster of emotions, plot twists, and maybe even a few tears. Get ready for the ultimate season finale. From Lewis Hamilton’s farewell to Mercedes to Carlos Sainz’s final race with Ferrari, and the thrilling Constructors’ Championship battle between McLaren and Ferrari, there’s plenty to look forward to this weekend.

    Abu Dhabi Grand Prix: Carlos Sainz’s Final Lap for Ferrari

    The last Grand Prix of the season will also mark the end of an era for Carlos Sainz at Ferrari. After four seasons with the Scuderia, the smooth operator is all set to join Williams for the 2025 season. As he takes his final laps in the iconic red car, the tifosi will undoubtedly pay tribute to his contributions to the team.

    A Farewell to an Era

    Lewis Hamilton’s 12-year tenure with Mercedes, a partnership that has redefined F1, is drawing to a close. The seven-time world champion will bid adieu to the Silver Arrows, leaving behind a legacy of unparalleled success. As Hamilton embarks on a new chapter with Ferrari, the Abu Dhabi Grand Prix will serve as a fitting farewell to this iconic era.

    A New Era Dawns

    Alpine will introduce a new face to the F1 grid as Jack Doohan takes the wheel in place of Esteban Ocon. This move foreshadows the team’s 2025 lineup, with Doohan set to join Haas. Doohan’s debut in Abu Dhabi marks the beginning of a promising career in the pinnacle of motorsport.

    A Championship Battle to the Finish

    The Constructors’ Championship is heating up, with McLaren and Ferrari locked in a thrilling duel. McLaren holds a significant advantage, but Ferrari’s recent strong performances have kept the competition alive. A victory for McLaren in Abu Dhabi could secure the title, while Ferrari will need a perfect result and hope for a McLaren slip-up.

    Abu Dhabi Grand Prix: A Leclerc Family Affair

    Abu Dhabi Grand Prix will witness a unique moment as Charles Leclerc shares the track with his younger brother, Arthur. Arthur will drive for Ferrari in FP1, marking the first time brothers have participated in an F1 session as teammates.

    As the curtain falls on the 2024 F1 season, the Abu Dhabi Grand Prix is poised to deliver a spectacular finale, filled with emotion, excitement, and uncertainty.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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    How I got my job as… founder of a Dubai-based digital and influencer marketing agency

    Emirates Man

    by Camille Macawili
    15 seconds ago

    This week, Emirates Man speaks to Hady Chamseddine, founder of Hack The Agency. Prior to establishing the agency in September 2024, Hady, with a background in Petroleum Engineering, started off working in the field for a year before eventually making the shift into PR and marketing, where he amassed an impressive experience managing communications for global brands such as Rimowa and Louboutin as well as overseeing social media, content creation and influencer marketing for luxury hospitality brands.
    Welcome to the Emirates Man weekly series ‘How I got my job as…’ where we speak to incredible entrepreneurs, and businessmen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
    Here, the Hack The Agency founder shares with Emirates Man his early journey in the field, how he pivoted his career, the challenges and achievements of launching a business, his future business goals for 2025, and everything in between.

    What was your favourite subject at school?

    I’ve always been drawn to Chemistry. I found the subject stimulating and fascinating. Looking back, the one thing I took away from those courses is how to build chemistry, but not the kind you study in class. In my career, it’s all about building chemistry between brands, teams, and audiences.

    What was your first job?

    My first job was with BB Energy, where I worked on a nation-wide project to introduce natural gas-based power generation in Lebanon. I joined a contracted consulting firm to help define the specifications for the floating storage unit that would be moored offshore. It was a solid introduction to working on large-scale projects and learning the ropes of professional collaboration.

    What eventually brought you to Dubai?

    I studied in the UK, where I spent five years earning my bachelor’s and master’s degrees in Petroleum Engineering. After graduating, I knew that Dubai was the city where I would feel most at home—its culture and energy were the closest to my roots. Add to that the fact that Dubai is now a global benchmark for media and innovation, a land of opportunities, and I felt it was the perfect place to pursue my passions.

    What inspired you to enter the communications and digital marketing space and launch Hack The Agency?

    I’ve always had a passion for the media industry, and at 18, I was already freelancing for a rising Lebanese singer, managing her brand identity, social media, PR, and events. Over time, I realized that marketing was my true calling. However, growing up in an Arab family, I was encouraged to follow more traditional career paths—engineering, law, or medicine. I do not regret studying engineering, I’m actually very proud of it, as the skills I developed have shaped my strategic thinking today. Hack The Agency, which I launched in September 2024, brings together my experience in digital marketing and my passion for communications.

    As a founder, what are the key elements of your role?

    As the founder, I wear many hats, but the key elements of my role revolve around strategy, team leadership, and client relationships. I also focus on business development, creative direction, influencer management, and ensuring that the agency consistently delivers impactful results for our clients.

    Talk us through your daily routine.

    I truly believe that how you start your day sets the tone for everything that follows. That’s why I make sure to kick off every morning with a positive mindset, telling myself, “Today’s going to be a good day.” For those who know me well, they’ll tell you that I carve out a full hour every morning just for myself. I spend that time playing my favourite songs and dancing around (yes, really!). It’s my little ritual to get energised and in a positive mindset.

    After that, I make sure to do some cardio and a quick swim before jumping into work. By 9:30 AM, I’m with the team, reviewing the day’s plan, aligning tasks, and ensuring everything is on track. Then, I dive into client updates, checking on progress and making sure everything is moving smoothly. The rest of my day revolves around business development, working on creative mood boards, and spending the majority of my time communicating with clients and talents to keep things moving forward. After 6PM, If I’m not attending a social event, it’s all about self-care — simply doing things that make me feel good. It’s important to stay balanced, as taking care of myself helps me bring my best to work every day.

    What advice do you have for anyone looking to follow in the same footsteps?

    My advice is simple: Follow your passion, but be patient. The journey is never a straight line, and you’ll encounter many challenges, but that’s where the growth happens. Learn as much as you can from every experience, and don’t be afraid to take risks. Most importantly, build strong relationships with the people you work with—your team, clients, and collaborators. They are the foundation of your success.

    Tell us more about the services offered at Hack The Agency.

    At Hack The Agency, we offer a full suite of services that are essential for today’s digital landscape. Our main services include social media management, content creation, online communications, and influencer marketing. We provide end-to-end digital strategies designed to help brands reach and engage their audiences in meaningful ways, with a particular focus on influencer collaborations. Our goal is to make sure that all elements of a brand’s digital presence work together seamlessly to achieve maximum impact. One of my core values is ensuring that our clients feel like we are an extended part of their team. I want our team to become the client’s brand, never the other way around. It’s about building that connection and working collaboratively to help the brand grow and succeed without limiting ourselves to the scope of work contracted.

    What is the best piece of advice you ever received?

    The best advice I’ve ever received was, “Do what you love.” Now, I truly believe that success comes when you’re passionate about what you do. Looking back at my time as a petroleum engineer, I dreaded waking up in the morning. Fast forward to today, and I go to bed excited for the next day, eager to dive into work because I love what I do.  It’s a powerful reminder that when you align your passion with your career, the journey becomes just as fulfilling as the destination.

    And what is the worst?

    The worst advice I ever received was, “Stick to what you know.” While it’s important to hone your expertise, I believe in stepping out of your comfort zone and embracing new challenges. Growth happens when you take risks and try new things.

    What has been the biggest challenge as a founder you had to overcome in setting up this new venture?

    The biggest challenge has been balancing the transition from a corporate career to entrepreneurship. It’s a huge shift in mindset and responsibility. As a founder, you are not only thinking about the big picture but also involved in every little detail. The pressure is real, but it’s also incredibly rewarding. Learning to manage multiple roles while building the agency’s foundation is tough. I’m embracing it as part of the process.

    What are your goals for the future?

    By 2025, I envision expanding our client portfolio. My focus will always be on ensuring that I remain closely involved in each client’s day-to-day activities. My goal as a founder is to stay niche with a limited number of clients. Making sure each one receives the time, attention, and tailored strategies they deserve. I want Hack The Agency to be known for its hands-on approach, where every client is “hacked” daily with personalised service, ensuring our strategies’ success in such a competitive market.
    – For more on how to look smart and live smarter, follow Emirates Man on Facebook and Instagram
    Images: Supplied More