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    How I got my job as… CEO of a leading automotive company

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    Emirates Man

    by Camille Macawili
    30 seconds ago

    This week, Emirates Man speaks to Dr. Hamid Haqparwar, CEO of AGMC (Arabian Gulf Mechanical Centre) – a leading the automotive company serving as the exclusive importer for BMW Group brands including BMW, MINI, Rolls-Royce in Dubai, Sharjah, and Northern Emirates.
    Welcome to the Emirates Man weekly series ‘How I got my job as…’ where we speak to incredible entrepreneurs, and businessmen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
    With decades of experience with BMW, Here, Dr. Haqparwar shares with Emirates Man his early journey in the field and shares an insight of his work mindset that reinforces the brand’s position as a premiere automotive retailer in the region.

    What was your favourite subject at school?
    My favourite subjects in school were math and geography.
    What was your first job?
    My first job was BMW of course. I was responsible for establishing new markets for the BMW Group
    What eventually brought you to Dubai?
    Like many people, it was for my work. I was relocated here from Germany, almost 18 years ago for BMW Group.
    What inspired you to enter the automobile space?
    My father. He worked in the automotive field as a used car trader. It was from him that I developed the passion for the automotive space, and I learned the tricks of the trade from him.
    What are the key elements of your role?
    The main element in my role is leading a great team that have a shared drive for success. I always do my best to inspire them to be their best, not only as part of the team at AGMC, but in their personal lives as well. As a CEO, I can’t do everything and be everywhere, so it’s crucial that I can rely on my team.

    Talk us through your daily routine.
    I wake up early and start my day in the gym, either by running or doing weights. From there, I head to the office where I start off with emails and then go from meeting to meeting.
    I have an open-door policy. Hence, anyone can come in and discuss any topics or issues they might be facing, so I never know how my day will evolve. If I don’t have any evening work responsibilities like events of launches, I get home around 7pm and am exhausted!
    What is the best piece of advice you ever received?
    Always stay calm. There is always a solution to any problem in the business, and its much easier to think in a state of calm. Sooner or later, you will find it.
    And what is the worst?
    Great question. Nobody has ever asked me this. I would say that to be perfect in what you do. No one and nothing can be perfect in life. There are always risks to be taken, and some have good outcomes and some bad – but there’s always a learning.
    Tell us more about the key highlights for AGMC in Dubai and the Northern Emirates for 2025.
    So far everything is running smoothly and we recently launched a new showroom in Sharjah to better serve our customers in the Northern Emirates. We are growing our business and Dubai has been very supportive in fueling our ambitions.

    What has been the biggest challenge you had to overcome?
    I think the COVID period was the biggest challenge and I guess this was for everyone.
    What advice do you have for anyone looking to follow in the same footsteps?
    Take risks. Go where no one else is thinking of going. Take on the projects that are difficult. Only by doing this, will you develop yourself and grow.
    What are your goals for the future?
    Personally, to have a relaxed life.
    – For more on how to look smart and live smarter, follow Emirates Man on Facebook and Instagram
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      Chef Björn Frantzén on redefining fine-dining in Dubai

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      Life

      by Joelle Albeaino
      25 mins ago

      Chef Björn Frantzén brings a new era of fine-dining to life through bold flavours, global inspiration, and culinary mastery.
      What inspired you to become a chef, and how did your journey lead you to where you are today?
      After playing football professionally in my early adult years, I was forced to pivot my career following an injury at 19. As a child, I was a fussy eater – but one perfectly grilled steak frites sparked a lightbulb moment. Determined to learn how to cook it myself, that became my introduction to the kitchen.
      From professional football to Michelin-starred kitchens – how did your background in sports influence your work ethic in the culinary world?
      There are many parallels between playing football and cooking with a team. It’s all about group dynamics, teamwork, and performing together under high expectations. Just like in a sports team, it’s essential to find the right balance to get the best out of everyone. With so many moving parts, teamwork in the kitchen is crucial- particularly when opening a restaurant in a new location, such as FZN and Studio Frantzén, my latest ventures at Atlantis, The Palm, Dubai
      Your dishes often combine Nordic precision with Asian influences. What draws you to this fusion of flavours?
      While the foundation of my cuisine is rooted in modern European cooking, I am always deeply inspired by the unique flavours of the destinations where my restaurants are located. For example, at Zén in Singapore, the menu reflects vibrant local flavours and ingredients, blending them seamlessly with my signature dishes. These adaptations not only honour the location’s culinary heritage but also allow guests to experience a fusion of tradition and innovation. Similarly, at FZN in Dubai at Atlantis, The Palm – a 27-seater fine dining experience – the menu features dishes thoughtfully crafted to highlight the region’s distinctive tastes, while maintaining my signature offerings that remain consistent across all of my global locations.

      You’ve successfully expanded your brand from Stockholm to Singapore, Dubai, and beyond. What’s the biggest challenge in maintaining consistency across locations?
      When you expand a concept globally, you inevitably face many challenges. To ensure consistency across our concepts, we bring in team members – many of whom have been with us for over eight years – to carry our ethos and legacy forward. What’s incredibly important, and something we pay close attention to, is maintaining the right balance between brand identity and local adaptation.
      Why did you choose Dubai for one of your restaurant openings?
      As one of the world’s most popular international destinations and multicultural cities, Dubai has become a thriving culinary hub unlike any other. Home to over 200 nationalities, the city brings together both renowned and up-and-coming talent, creating one of the most diverse gastronomic scenes in the world. Luxury dining in Dubai goes far beyond the food on your plate – it’s about the spectacle and the unique experiences that accompany it. Globally, Dubai has become synonymous with luxury, and its dining scene is no exception. Especially following the city’s reopening after the pandemic, the F&B industry has witnessed a remarkable boom, with a surge of new players entering the market. Visitors come to Dubai to discover everything from innovative home-grown concepts to world-renowned celebrity chef restaurants – experiences that Atlantis Dubai has mastered.
      What is the hero dish on the menu, and what makes it special?
      It’s hard to choose just one hero dish, as our menu features French-inspired cuisine infused with Asian flavours. Some hero dishes include Côte de Boeuf with smoked bone marrow and pine, rock lobster with coriander, curry, and brown-butter hollandaise, as well as the chef’s signature turbot with butter sauce, anchovy, caviar, and dill. A true hero moment at Studio Frantzén is the visit to the candy room.

      The sweet room has become an iconic post-dinner moment for guests. What inspired you to create it?
      Our dining ethos at Studio Frantzén is relaxed, unpretentious, and encourages a social dining environment. With that comes a playful element, which is why we created the Candy Room – our own little chocolate factory and a fun, interactive part of the Studio Frantzén experience. Candy is also incredibly popular in Sweden, and this is a light-hearted way for us to showcase that part of our culture.
      You’ve been awarded three Michelin stars and are consistently ranked among the world’s best. Do you feel pressure to keep innovating?
      I’ve always believed in making fine dining more approachable by blending sophisticated culinary artistry with a relaxed, welcoming atmosphere. I wanted to break away from the traditional formality that often makes fine dining feel intimidating, creating a space where guests can truly feel at ease. For me, it’s about fostering a personal connection with my guests, engaging with them directly, and ensuring the experience feels intimate and warm. By embracing a more flexible approach to service and offering dishes that balance uniqueness with familiarity, I’ve aimed to open the door to fine dining for everyone – making it something not just enjoyable and memorable, but also free of pretension. FZN is the sibling to my three-Michelin-star restaurants, Frantzén in Stockholm and Zén in Singapore. The idea behind FZN is to create the feeling of stepping into my home. Upon arrival, guests enter a stylish living room for a selection of canapés, followed by a guided house tour and dinner in the dining room, concluding with drinks and petit fours. For those looking to extend the experience, the 18-seat terrace offers views of the Dubai skyline.

      What advice would you give to aspiring chefs who dream of earning Michelin Stars?
      Like most journeys in life, there are no shortcuts – only one way forward. My advice to aspiring chefs is to avoid looking for the easy route. Instead, keep your head down, stay ambitious, and always work hard.
      If you had to eat one dish for the rest of your life, what would it be?
      It has to be the perfectly grilled steak frites – not only was it the spark that inspired me to become a chef, but it also left a lasting impression. I wanted to learn how to make it myself, just so I could enjoy it every single day.
      What’s next for Björn Frantzén?
      Opening FZN and Studio Frantzén in Dubai late last year was a remarkable milestone, and my team and I are truly excited for what’s yet to come. We’re looking forward to exploring new locations around the world and bringing a taste of Frantzén to each one. Next up is Brasserie Astoria, opening in Marbella, Spain, this May.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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      Chef Francesco Torcasio of Chic Nonna on what true Italian luxury tastes like

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      Life

      by Camille Macawili
      1 hour ago

      Tucked within the elegant heart of DIFC, Chic Nonna is more than just a fine-dining Italian restaurant — it’s a living love letter to tradition.
      At the helm is Chef Francesco Torcasio, whose soulful cooking has captivated the city’s most discerning palates and recently earned the restaurant a Golden Lion at the Venice Festival, awarded in recognition of its role in preserving and exporting Italian culinary heritage.
      Here, Emirates Man sat down with Chef Francesco to talk memories, the magic of Assassina Pasta, and what true Italian luxury tastes like — thousands of kilometers from home.

      Chef Francesco Torcasio, Executive Chef of Chic Nonna

      Tell us about your journey into the culinary world — when did you know you wanted to be a chef?
      I was born in a small village in Calabria southern Italy, where food was at the heart of every family gathering. My earliest memories are filled with the aroma of slow-cooked sauces simmering in my mother’s kitchen and the laughter that echoed through the house as we prepared meals together. I didn’t choose to become a chef — it chose me. Cooking was a way of life in our home, a love language passed down through generations.
      How has your Italian heritage and family influenced the way you cook today?
      Everything I create is deeply rooted in where I come from. My cooking is not just about flavor — it’s about memory, emotion, and tradition. When I recreate a dish, I’m not just chasing taste; I’m chasing a feeling. My grandmother’s Sunday ragù, the scent of wild fennel in the countryside, the fresh seafood from the Calabrian coast — these memories live on in every plate I serve.
      Chic Nonna in Dubai is known for its bold, nostalgic flavors. Can you tell us the story behind one of your signature dishes — the Assassina Pasta?
      Ah, the Assassina! It’s a rebellious dish with a story as fiery as its taste. Originating from Bari in Puglia, the pasta is “killed” — that’s the literal translation — in the pan until it becomes beautifully charred and caramelized. It’s rustic, unapologetic, and full of character.

      I remember tasting it for the first time during a family holiday in Puglia when I was young. That burnt, spicy edge shocked my palate — and I loved it. At Chic Nonna, I reimagine the Assassina by balancing tradition with refinement. It’s a tribute to the boldness of southern Italy and to the idea that even imperfections — a burnt edge, a bit of spice topped by the creamiest Burrata — can be beautiful.
      Another standout on the menu is your Fregola al Gambero Rosso. What inspired this dish?
      This dish is very close to my heart. Fregola is a Sardinian pasta — small, toasted pearls that soak up flavor like a sponge. I pair it with Gambero Rosso, the red prawn known for its intense sweetness and depth. It’s a simple dish in appearance but layered in technique and emotion. It is a dish that embodies delicate yet layered flavors —the sweetness of Mazara prawns, the umami depth of the bisque, and the citrusy brightness from Sicilian lemon zest.
      The idea came from a childhood memory of one of my summers spent in Sardinia with my family. This dish is a reflection of my childhood summers spent in Sardinia, particularly our visits to the Islands of Maddalena, this place holds a special place in my heart. I was always captivated by the Fregola al Gambero rosso, yet I found it fascinating that its brilliance remained largely unknown beyond the island’s shores. It became my mission to introduce it to a wider audience while honoring its authentic essence.
      At Chic Nonna, the Fregola is cooked almost like a risotto, enriched with a bisque made from the prawn, and finished with lemon zest. The allure of this dish lies in its intriguing balance of textures and flavors. The fregola’s unique shape and toasty notes provide an incredible base, while the prawn bisque enriches every bite with depth and intensity. It’s a dish that surprises and delights the palate, making it a sunshine on a plate.
      The owner of Chic Nonna recently received the Golden Lion at the Venice Festival. How did feel to accomplish this as  a team?
      It was a deeply emotional moment. The Golden Lion is such an iconic symbol in Italian culture — to receive it in recognition of bringing our culinary heritage abroad was incredibly humbling.
      It’s not just a collective achievement; it’s a celebration of every Italian nonna, every Sunday lunch, every traditional recipe passed down through generations. For our team, it was a reminder that authenticity matters. That staying true to our roots, even when we’re far from home, can resonate with people all over the world.

      What does fine dining Italian cuisine mean to you today — especially in a city like Dubai?
      For me, fine dining is not about gold leaf or extravagant ingredients. It’s about the respect for tradition, the care in execution, and the ability to make people feel something through food. Dubai is a city that celebrates ambition, and at Chic Nonna, we bring that same spirit to the table — with authenticity. My goal is always to serve food that transports you, whether it’s to the hills of Tuscany, the shores of Calabria, or the streets of Bari.
      What’s next for you — are there any new dishes or ideas you’re excited to bring to Chic Nonna?
      I’m constantly inspired by my travels, conversations, and even old family recipes I rediscover in forgotten notebooks. Right now, I’m working on a new dish that plays with the flavors of sea urchins but reimagined in a completely unexpected way.
      I believe that the soul of Italian cooking is eternal, but how we tell the story can always evolve. And after the honor of receiving the Golden Lion, we feel more motivated than ever to continue telling the world what Italian cuisine truly stands for — heart, history, and heritage.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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      How the co-founders of hand roll bar Kokoro are redefining the UAE dining scene

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      Tamer El Khayat and Faisal Yabroudi, co-founders of Kokoro – the UAE’s first hand roll bar – discuss the creation behind the latest outpost and how it aims to redefine the dining scene.
      What do the first 30 minutes of your day look like, your morning routine?
      Tamer El Khayat (TEK): I get my workout and training in the first part of the day, usually it’s an hour of jujitsu (new hobby) and gymming with my wife.
      Faisal Yabroudi (FY): Dropping the kids off to school, gymming and heading to a polo field to ride. My passion is polo.
      Talk us through your respective backgrounds and what first evoked your interest in the F&B space.
      TEK: I have spent over 20 years in the hospitality industry, driven by a passion for doing things differently – with intention and purpose, not merely for novelty’s sake. Early in my career, I had the privilege of working with Four Seasons Hotels and Resorts, an experience that deepened my understanding of world-class service and operational excellence. This foundation inspired me to eventually start my own ventures. With our healthy pizza brand, Pinza, we set out to prove that pizza can be both ridiculously delicious and truly healthy. Meanwhile, Faisal, who had been managing his family’s real estate construction and development business, always felt a pull toward the hospitality sector. His longstanding passion led him to partner with me, and together we launched Pinza – a venture that has since blossomed into multiple successful brands.
      Tamer El Khayat and Faisal Yabroudi, co-founders of Kokoro
      Tell us about the concept and your vision for Kokoro. What is the process of starting a new concept and where do you begin?
      At Kokoro, our vision is to transform Japanese cuisine by infusing tradition with innovative flair and a touch of playfulness. We set out to introduce a concept that not only honours the authentic techniques of Japanese culinary art but also disrupts the conventional dining experience by reimagining it for a modern audience.
      The journey began when we first encountered the original Kokoro concept in Houston, where the exceptional hand rolls and creative approach immediately caught our attention. This inspired us to bring that same level of quality and innovation to Dubai. Tamer, who was born in Houston and raised in Dubai, brings a unique perspective to the project. With a deep understanding of both cultures and the local market, he knows exactly what needs to be done to ensure a successful launch in this dynamic city.
      Our process starts with thorough market research, studying the success of the original concept while gauging the tastes and expectations of our new audience. In collaboration with trusted partners like Daniel and Patrick, we have re-developed the brand to retain its core identity while tailoring it to disrupt and elevate the local dining scene. In essence, Kokoro is about blending the authenticity of Japanese cuisine with a fresh, modern twist designed to captivate food enthusiasts and redefine the dining experience.

      “At Kokoro, we’ve flipped that script by making the bar the most coveted seat in the house”

      Can you define the inspiration behind the design and ambiance of the restaurant? What sort of dining experiences can visitors expect?
      TEK: Faisal and I set out to create something entirely new for the region – an experience that challenges local dining norms and invites customers to enjoy sitting at the bar. In the Middle East, traditional dining typically involves private tables, and sharing space is not the norm. At Kokoro, we’ve flipped that script by making the bar the most coveted seat in the house.
      Our vision was to craft a compact, intimate space where great food, good music, and service with smiles come together to create a memorable dining experience. Guests can expect a lively atmosphere that encourages interaction and breaks away from conventional dining, offering a fresh and dynamic way to enjoy a meal.
      Diners at Kokoro take an unexpected flavour journey. How was the menu conceptualized and what are the key standout items to try at Kokoro?
      At Kokoro, our culinary journey is defined by our expertly crafted handrolls. We intentionally keep our menu small to focus on quality over quantity—unlike many Japanese restaurants that overwhelm guests with too many options. This curated approach allows us to perfect each item, ensuring a consistent and memorable dining experience. One of our most exciting offerings is our once- secret menu, which has now become a favourite among regulars. Standout items include the Surf n’ Turf handroll and Spicy Akami, both of which have quickly become hits. We’ve also embraced innovative twists, such as incorporating caviar into our dishes – a move that has delighted our guests. Additionally, many diners have been introduced to the exquisite Hokkaido Uni for the first time, further highlighting our commitment to quality and innovation.
      This focused, quality-driven approach is at the heart of Kokoro’s success, inviting diners on an unexpected flavour journey that continues to grow our loyal customer base.

      As you both bring different sets of expertise to the table, how do you manage your roles between yourselves?
      TEK & FY: Tamer is more front facing with the business, and Faisal is the silent machine that keeps our backend operations running seamlessly and looks at all the details of the business.
      How has traveling and living in a country with such different cultures influenced your philosophy of food and what food means to you?
      TEK: Travelling and experiencing a multitude of cultures has profoundly shaped my philosophy of food. I enjoy exploring new restaurants to see what’s available, which not only helps me understand the global culinary landscape but also gives me insight into our competition and how we differentiate ourselves. The Dubai consumer is discerning and critical when it comes to quality and taste, and I believe that once we win over their hearts and stomachs, they become true fans.
      Having been raised in Dubai, I have a deep understanding of the local market and what it takes to fill the gaps in our dining scene. This local expertise, combined with my international experiences, enables us to stay ahead of the competition – especially as new groups enter the market. Ultimately, it’s this blend of global perspective and local insight that continually shapes my approach to food and helps us create unique dining experiences that resonate with our guests.
      What was the most challenging aspect of setting Kokoro up and how did you overcome this?
      The most challenging aspect of setting up Kokoro was finding the right talent. With a combined experience of over 20 years in the F&B industry – 10 years in Dubai for us and more than 20 for Tamer – we’ve navigated many ups and downs. Each challenge has taught us how to refine our approach and build better concepts with every restaurant we open. We’ve learned that success is about hitting the right note and maintaining consistency. At Kokoro, we don’t hire solely based on experience; we focus on personality. This approach allows us to invest in our team, teaching and developing their skills – a process that is, without a doubt, the most rewarding part of my job.
      What according to you sets the food industry in the UAE apart from the rest of the world?
      Dubai’s food industry is truly unique. With more restaurants per capita than iconic cities like New York and Paris, the competition here is fierce. The city attracts international visitors who have travelled the world and hold the highest culinary expectations. This constant influx of discerning guests keeps us on our toes and drives us to continually innovate and excel, ensuring we remain ahead in this dynamic market.

      “I believe in the power of innovation and taking creative risks – staying true to unique culinary visions that push boundaries and offer something genuinely new to the dining scene”

      What’s something you hope to see more of in the Dubai dining scene?
      TEK: Dubai has it all, but what I’d love to see more of is originality. Too often, successful concepts are simply replicated, yet copying doesn’t guarantee success. I believe in the power of innovation and taking creative risks – staying true to unique culinary visions that push boundaries and offer something genuinely new to the dining scene.
      What sets Kokoro apart from the many food concepts and Japanese restaurants in Dubai?
      TEK: Kokoro Hand Roll Bar is the first of its kind in Dubai and the entire region. This pioneering concept sets us apart from other food offerings and Japanese restaurants, fuelling our drive to remain innovative and constantly push the boundaries of what a hand roll bar can be.
      Emirates Man The Spring/Summer Issue – Download Now
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      How I got my job as… founder of a well-curated vintage interior concept store

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      Life

      by Camille Macawili
      41 seconds ago

      This week, Emirates Man speaks to Mateen Shah, founder of Assembly, a well-curated vintage concept store of rare furniture, decor, and collectibles located in Al Quoz that will satisfy all interior desires.
      Welcome to the Emirates Man weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businessmen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
      Here, Mateen shares how he’s spent his early career before eventually pivoting his passion in curation and eye for design into opening Assembly.

      Mateen Shah, founder of Assembly

      What was your favorite subject at school?
      Business, economics, and history were my favorites. I’ve always been fascinated by how markets evolve, how industries shape culture, and how history influences design and consumer behavior. Understanding economic trends and historical movements has played a huge role in how I approach sourcing, curating, and growing Assembly Vintage.
      What was your first job?
      My first job was in retail—I started working in department stores in sales at the age of 12 or 13 to earn extra pocket money. From the very beginning, I was captivated by the world of storytelling and the art of selling beautifully crafted, aesthetically appreciated products. That early experience shaped my passion for curation and design-driven retail.
      What eventually brought you to Dubai?
      Moving from New York was not an easy decision, but Dubai’s dynamic, ever-evolving nature drew me in. It’s a city that embraces creativity, innovation, and new ideas while maintaining a strong connection to tradition. The growing appreciation for design and interiors here made it the perfect place to bring Assembly Vintage to life. That said, my journey wasn’t immediate—I spent my initial years in a corporate role before fully embracing entrepreneurship and carving out my space in the design world.
      What inspired you to enter the retail/interior design space and launch Assembly?
      I’ve always had a deep appreciation for design that tells a story—pieces that have lived a life before they reach you. The idea for Assembly Vintage came from a desire to make unique, high-quality vintage and collectible design more accessible in the GCC. There was a gap in the market for a curated, design-driven vintage concept, and I wanted to create a space that brought together people who share that appreciation.

      What are the key elements of your role?
      A bit of everything! From sourcing pieces from around the world to curating collections, working on store activations, and connecting with collectors and designers. A big part of my role is storytelling—each piece at Assembly has history, and it’s my job to bring that to life for our audience.
      Talk us through your daily routine.
      No two days are the same, but typically, my mornings start with reviewing new inventory or checking in on sourcing opportunities. I spend a lot of time curating the showroom, working on digital content, and collaborating with designers and collectors. Afternoons might involve client meetings, styling consultations, or brainstorming new activations. In between, I’m always on the lookout for unique finds.
      What is the best piece of advice you ever received?
      “Buy with intention.” Whether it’s in business or in life, every decision should be made with purpose. It’s easy to chase trends, but true design—and true success—comes from curating with a clear vision.
      And what is the worst?
      That you have to follow a set path to succeed. I don’t believe in rigid formulas—sometimes, taking an unconventional route leads to the most exciting opportunities.

      Tell us more about the offerings at Assembly – is there a favourite piece you like?
      Assembly Vintage is all about sourcing timeless, design-forward pieces—from mid-century modern furniture to rare collectibles and unique decorative objects. One of my favorite pieces right now is the Eames Lounge Chair and Ottoman—an absolute icon that blends comfort and elegance effortlessly. Another standout is the Praying Mantis Sculptural Floor Lamp, a truly artistic lighting piece with incredible presence.
      What has been the biggest challenge you had to overcome?
      Building awareness around the value of vintage in a market that’s still catching on to it. Many people associate “new” with better, but vintage isn’t just about nostalgia—it’s about sustainability, craftsmanship, and design that lasts. Educating customers and shifting that mindset has been both a challenge and a rewarding part of the journey.
      What advice do you have for anyone looking to follow in the same footsteps?
      Follow your instincts, but also do your research. The vintage and collectible space requires deep knowledge of design history, authenticity, and sourcing. And most importantly, be patient—great pieces (and great businesses) take time to find and build.
      What are your goals for the future?
      To expand Assembly Vintage into a curated global platform for collectors and design lovers—a space where rare, high-quality vintage pieces are accessible, celebrated, and thoughtfully sourced from around the world. I also want to continue building unique collaborations, immersive retail experiences, and a community that appreciates the artistry and history behind each piece.
      – For more on how to look smart and live smarter, follow Emirates Man on Facebook and Instagram
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      CEO of Devialet on delivering aesthetically-driven audio technology in the region

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      Jacques Demont, CEO of Devialet, discusses how the brand satiates the desire for aesthetically-driven, high-performance audio technology and how he’s driving its growth phase with the recent Dubai Mall store opening.
      What are the pillars of DNA that define Devialet as a brand?
      At Devialet, our approach to acoustic engineering is driven by a distinctive philosophy that places human perception at the heart of our perception. Understanding the complexity of the human ear and its ability to perceive sonic subtleties allows us to define what makes sound truly authentic. Our mission is to design products that deliver these unique auditory experiences. This commitment is reflected in the 250 patents that underpin multiple groundbreaking innovations, a distinctive design, and an uncompromising approach to precision manufacturing. This synergy has given rise to an exceptional range of products, seamlessly combining aesthetic sophistication with an unparalleled sound signature.
      How do you approach it and ensure these DNA/values filter down through the company?
      At Devialet, we embrace a collaborative approach driven by collective excellence. Convinced that innovation stems from shared intelligence, we foster a culture where every talent plays a key role in pushing the boundaries of acoustic engineering. This dynamic enables us to design products that combine our technological expertise with a forward-looking vision. Each breakthrough must harmonise with our heritage while opening new horizons, ensuring the longevity of our values and DNA.
      Jacques Demont, CEO of Devialet
      How have your previous roles supported you to thrive in your current role?
      Throughout my career, I have had the privilege of working with brands that transcend their industries – companies defined not just by their products, but by the deep emotional connections they create with their audiences. Tesla and Taiga exemplify the power of relentless innovation, constantly pushing the boundaries of what’s possible. At Devialet, this same pioneering spirit drives our commitment to R&D, enabling us to create breakthrough technologies that redefine the listening experience. We thrive on challenging conventions and redefining expectations. Nespresso has demonstrated how a brand can successfully scale across continents while preserving its essence. This global mindset is at the core of Devialet’s international strategy, with key markets spanning APAC, the GCC, the U.S., China, and France. Starbucks has set the gold standard in customer experience, making every interaction meaningful. At Devialet, we apply the same philosophy – ensuring that every touchpoint reflects excellence, from product discovery to long-term customer engagement. Devialet is one of those rare brands, singular in everything it represents: boldness, technological excellence, and, above all, the ability to create an emotional connection with everyone who discovers it.
      Devialet is at the forefront of cutting-edge audio technology. How do you embrace innovation and leverage tech development and heritage seamlessly?
      “Honour the past, build the future” – this is the mantra that drives us at Devialet. Every new advancement must align with our technological heritage while opening up new possibilities. Take, for example, Devialet Astra, our latest amplifier, launched last October in Paris. Its development is built on over a decade of expertise, inherited from our first amplifier, the D-Premier, which introduced our proprietary ADH (Analog Digital Hybrid) technology, combining the precision of analog with the power of digital. With Devialet Astra, however, we have taken a significant leap forward, not only by reinventing our ADH technology with an even more advanced version but also by completely rethinking our software architecture to create a unified ecosystem across all our products. Devialet Astra stands as a manifesto of our ability to innovate while staying true to the core principles that make Devialet so strong. It is this balance that allows us to deliver increasingly immersive and captivating listening experiences, all while preserving the unique sonic identity that defines Devialet.
      What sets Devialet apart and what are the patented technologies found in Devialet’s sound systems?
      Devialet stands apart through its 250 patented technologies that redefine the audio experience, including the most signature ones:
      ∙ ADH (Analog Digital Hybrid) in 2004 (almost 20 years): signature patented amplification technology combining the precision and finesse of analogue amplification with the power and compactness of digital amplification
      ∙ SAM (Speaker Active Matching), which ensures perfect synchronization between the amplifier and the speakers connected to it. The result: perfect control of the speakers and high acoustic fidelity
      ∙ Heart Bass Implosion (HBI): the acoustic process that emits bass sounds with extreme depth and physical impact
      ∙ Active Cospherical Engine (ACE): the speakers spherical design which is carefully crafted to reproduce sound and diffuse its energy linearly in all directions
      ∙ IDC (Internal Delay Compensation) algorithm, which acts directly on the transfer function of the anti-noise filter, ensuring that its response is optimised in order to extend the anti-noise’s range of action from infra bass to midrange
      ∙ SPACE: Devialet’s proprietary 3D upmixing sound algorithm. It actively upscales any content into Devialet Dione 5.1.2 audio channels creating an enveloping spatialization effect. This technology is also present in Denza’s N7 (BYD): SPACE provides truly immersive listening, no matter what content is being enjoyed.
      What goes into the creation of each product, and which is the most advanced and pioneering piece to date?
      Devialet has built its reputation on groundbreaking technologies, with over 250 patents protecting radical innovations across all aspects of sound – acoustic engineering, electronics, signal processing, mechanics, and manufacturing processes. Among these, some have become the very foundation of Devialet’s DNA, starting with ADH, which combines the refinement of analog amplification with the power of digital. This technology is at the origin of Devialet itself, leading to the development of the Expert amplifier and, later, Phantom. Another key innovation is SAM, which ensures perfect synchronisation between the amplifier and the speakers for optimal sound reproduction. Meanwhile, HBI is a revolutionary system capable of delivering bass with extreme depth, reaching infrasonic frequencies as low as 14 Hz, for a truly immersive physical impact. These technological breakthroughs are at the core of every Devialet product, shaping a signature sound that is both distinctive and unmatched. Our latest amplifier, the Devialet Astra, unveiled in October in Paris and soon available in Dubai, embodies the pinnacle of our expertise, offering an even more precise and immersive listening experience. By capturing the finest sonic details, Astra evokes deeply authentic and resonant emotions, redefining the art of sound reproduction.
      Devialet Flagship Store in Dubai Mall
      What led to the scaling of the brand in the UAE – how important is the region to the brand?
      The UAE is a strategic market for Devialet, where luxury brands hold a strong status, offering recognition and aspiration that resonates with our DNA. Beyond luxury, we see a growing appetite among consumers for musical emotion, with an audience seeking immersive and unique sound experiences. The opening of this new Devialet venture in Dubai Mall marks a major milestone in our growth across the GCC. As Dubai’s premier shopping destination for over five decades, it offers the perfect setting to showcase our commitment to delivering unparalleled audio experiences to discerning customers. This flagship store is a key step in strengthening our regional presence and fostering an even deeper connection with music enthusiasts.
      As the brand scales, how do you maintain exquisite craftsmanship?
      At Devialet, we are committed to preserving excellence in every product we design. A prime example of this dedication is our exclusive partnership with the Opéra de Paris, initiated in 2017. Built on shared values of passion and excellence, this collaboration embodies a bold ambition: to amplify the voice of the Opéra through our cutting-edge technologies and unparalleled sound reproduction. This vision materialised in an exclusive edition of the Phantom I, on which master gilders from Les Ateliers Gohard meticulously hand-apply 22-carat gold leaf, one by one. This fusion of high technology and traditional craftsmanship gives each piece a unique character.
      What has surprised you most about technology in these past 15-plus years?
      What has impressed me the most over the past 15 years is the profound impact of technology on our perception of sound and the emotions it can convey. Beyond the remarkable advances in signal processing, what continues to stand out is the ability of our technologies to achieve an unprecedented level of sonic immersion – so precise and so deep that it reaches the realm of pure emotion. Thanks to innovations like ADH and SAM, we have pushed the boundaries of what was once thought unattainable. Today, ultra-compact devices like the Devialet Phantom can deliver exceptional sound quality, offering an unparalleled listening experience.
      What is your favourite Devialet piece and why?
      I first experienced the Phantom at a friend’s house in Paris. When I entered his living room, I found an object, so unique that I initially thought it was a piece of art. He told me: “That’s my Phantom” . Then, he played a piece from Guns N’ Roses. From the very first notes, I could hear and feel the power and the detail of each note. I had never experienced anything like it musically. Thanks to Phantom, you can hear music, see it (with the movement of the woofers), and feel it (because it delivers to the lowest frequencies ever emitted): that’s a luxury – experiencing such a dense, precise, and impactful sound.
      What’s on the horizon for the brand and its audio technology?
      Since its creation, Devialet has shaped the industry through its technological breakthroughs and bold vision, defining the sound of luxury. Today, we stand on the brink of a new revolution in our sector, marked by an unprecedented convergence of sound, artificial intelligence, and the Internet of Things. More than ever, it’s not just about meeting the expectations of a new generation of consumers – Millennials and Generation Z – who will soon represent 75 per cent of luxury buyers. They demand that brands embody strong values, push the boundaries of technological innovation, and provide an unparalleled user experience. Our ambition is to go beyond this, creating the perfect intersection between our products, our technologies, and their aspirations. Our audio systems, at the cutting edge of technology, are no longer just sound emitters; they are already intelligent systems, capable of adapting in real time to the tastes, needs, and acoustic environment of each user. Through our bold approach, we will continue to set the pace for evolution. Imagine a world where every note, every tone is custom-calibrated for you, where sound becomes an extension of yourself, a companion for every moment.
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      How I got my job as… Co-founder of an aesthetic padel club

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      This week, Emirates Man speaks to Shad Askari, co-founder of Padel Edition, the latest newcomer to the padel scene.
      The latest padel hotspot, located at Al Quoz 1, brings together an array of facilities including 8 indoor padel courts, group or private coaching services, fitness classes, recovery therapies, and more – all in an aesthetically-led space. Here, Shad shares the highlights and challenges of bringing the padel club to life, ensuring that Padel Edition’s purpose and character were clear from the outset.
      Welcome to the Emirates Man weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businessmen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
      Co-founder of Padel Edition, Shad Askari

      What was your favourite subject at school?
      My favorite subject at school was social science. From a young age, I was fascinated by the human society and the world around me. I was drawn to the interdisciplinary nature of the subject, which allowed me to delve into fields like history and geography. History, with its rich events and narratives, ignited my curiosity about the past. Geography, on the other hand, provided a spatial perspective, allowing me to understand the interconnectedness of different cultures, landscapes, and economies. The arts classes also taught me the importance about patience, perseverance, and the importance of practice.
      What was your first job?
      My first job flipping burgers at McDonald’s was a experience that taught me lessons about teamwork, customer service, and the importance of hard work. Those early days instilled in me a strong work ethic and a deep appreciation for the value of every job.
      What eventually brought you to Dubai?
      I’ve always been drawn to the vibrant culture and rich history of the Middle East, even though my Scandinavian roots, Dubai’s cosmopolitan atmosphere and its commitment to innovation ultimately led me to this dynamic city. Now i’ve been here for the past 6 years and I’m so grateful to be working around great people in the industry and definitely my second home.
      What inspired you to enter the recreation space and launch Padel Edition?
      I was introduced to padel in 2021, and was immediately hooked. The game’s unique combination of strategy, skill, and social interaction resonated with me deeply. We started working on the concept in 2022, and next thing, the partners and I spinned this idea to life.

      What are the key elements of your role?
      As a co-founder and partner, my role at Padel Edition involves overseeing the entire club. This includes strategic planning, managing day-to-day operations together with my partners and General Manager. We are all hands-on in the business, we are all striving for the same goal, which is ensuring that we provide an exceptional experience for our customers. We are no longer just partners, but family, which is a big part of how we want to build our community here as well.

      Talk us through your daily routine.
      My daily routine is quite varied, but it typically involves a combination of managing my own architect studio with design projects alongside the padel club. Currently, I’m working on a couple of projects, including a 5-bedroom villa that will be ready soon. I strive to maintain a balance between work and personal life, ensuring that I have time for relaxation and rejuvenation, and of course some padel.
      What is the best piece of advice you ever received?
      The best piece of advice I’ve ever received is to never give up when things get hard. This was especially valuable to me as a young architect starting my own studio, in a country with the biggest competition (Italy). When I then moved to Dubai, I always had the mindset on, no matter how challenging the projects or the market is, I go back onto this belief. It’s a reminder that perseverance and determination are key to achieving any goal, especially in the face of obstacles.
      And what is the worst?
      The worst advice I’ve received was to follow a traditional career path. Sometimes, the most rewarding opportunities come from taking risks and stepping outside of your comfort zone. No one will know how good it’s going to be, and this involves taking risks because while doing so, you’ll make sure that things get done correctly and you will succeed.
      Tell us more about the facilities and services offered at Padel Edition?
      Padel Edition offers 8-indoor padel courts, beyond the courts we have a range of facilities to enhance the overall padel experience. A dedicated recovery zone that features contrast therapy to help players optimize performance and reduce muscle soreness. A studio space that will host stretching, mobility, and yoga classes, ensuring a well-rounded approach to fitness. Face Workouts, combining facial massage, neck, and shoulder therapy for a holistic well-being experience. Along with Baristro that serves healthy and nutritious food and beverages.

      We want to focus on the next generation of padel players, that’s why we have decided to launch a extensive junior academy program as well with more to come. And of course, our coaches that coach both beginners and advanced players.
      What has been the biggest challenge you had to overcome?
      Relocating to a country like the UAE has been a valuable learning experience. Navigating the unfamiliar workflows and adapting to the unique pace of life in the UAE have taught me the importance of patience and adaptability. It has been a journey of discovery, as I’ve come to appreciate the distinct ways in which work is conducted and the value of understanding expectations. Of course as a business owner, you face many challenges in the day-to-day work but I never let the fear of failure stop me from achieving my goals.
      What advice do you have for anyone looking to follow in the same footsteps?
      For anyone looking to start their own business, I would advise them to do their research, be passionate about what they do, and be prepared to work hard. Building a successful venture takes time, dedication, and a willingness to adapt to changing circumstances. Work along side people with purpose and that shares the same values as you.
      What are your goals for the future?
      As for Padel Edition, our goal for the future include expansion of the club, organizing more high-profile tournaments, and becoming a leading destination for padel players in the region. We also hope to continue contributing to the growth and development of the sport.
      Since I run my own architect studio alongside the padel club, I want to continue learning and growing as an architect and leader. I’m looking forward to grown my team of talented designers and keep a motivated spirit for future growth.
      – For more on how to look smart and live smarter, follow Emirates Man on Facebook and Instagram
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      Beyond the crown: The Maharaja of Jaipur on passion, purpose and legacy

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      Padmanabh Singh (fondly referred to as Pacho), the Maharaja of Jaipur, is not merely a custodian of a glorious past; he is a dynamic force bridging tradition and modernity, a polo aficionado, a patron of the arts, and a passionate advocate for preserving India’s rich cultural heritage. His leads a big life with varying facets — a royal legacy, sporting prowess, and a deep-seated commitment to social impact. From the meticulously preserved palaces of Jaipur to the exhilarating polo fields, his influence resonates across diverse spheres, embodying a unique blend of regal bearing and contemporary vision.

      In this exclusive interview with Emirates Man, Maharaja Padmanabh Singh offers a rare glimpse into his world, sharing his insights on the importance of preserving India’s heritage, his hopes for the future of Indian luxury hospitality in partnership with The Leela, his enduring passion for polo, and his unwavering dedication to making a meaningful difference. He speaks candidly about the challenges and rewards of being a young royal in modern India, his personal style, and his vision for the future of Jaipur and its enduring legacy.
      How do you see your role as an Icon of India by The Leela contributing to the promotion of Indian culture and heritage?
      Being named an Icon of India by The Leela is a true honor and a wonderful opportunity to further my commitment to preserving and promoting India’s cultural legacy. The Leela and I share a deep passion for celebrating our heritage while presenting it in a way that resonates with today’s discerning global traveller. Through initiatives like Time Travel with The Leela, we are able to bridge India’s royal past with modern luxury, offering guests immersive experiences that bring our traditions to life.
      The Leela’s focus on creating bespoke, heritage-driven journeys mirrors my own vision of making India’s rich culture accessible and relevant to the world. What sets The Leela apart is its ability to not only deliver India’s heritage but to do so through unique and personalized experiences that allow travellers to truly connect with our traditions in a contemporary setting. Whether through art, cuisine, or royal rituals, we both strive to offer a deep, meaningful connection to India’s legacy. This collaboration allows us to showcase the beauty of India’s past while making it part of the modern travel experience, ensuring that India’s vibrant heritage is celebrated and preserved for future generations.
      What are your hopes for this collaboration and how do you envision it shaping the future of Indian luxury hospitality?
      My hope for this collaboration with The Leela is to create a lasting impact by blending the rich traditions of India with the desires of today’s global traveller. The Leela is synonymous with ‘True Indian Luxury,’ offering a sophisticated fusion of heritage and modernity, and together, we aim to craft unforgettable, immersive experiences that go beyond typical luxury stays. Through initiatives like Time Travel with The Leela, we want to invite guests to truly experience the soul of India, while showcasing the timeless elegance of our culture in a way that resonates with contemporary sensibilities.
      We are creating a space where heritage is not just admired but lived – where each interaction with India’s culture, be it through cuisine, art, or royal rituals, feels deeply authentic yet luxuriously modern. This collaboration will inspire a new generation of travellers to engage with India’s legacy in a more meaningful way, ensuring that our traditions continue to thrive and captivate the world.
      How has your passion for polo shaped your life and career?
      Polo is more than a game for me. It is my passion. The game has shaped my personality and my world view. Like every sport, polo requires dedication, determination, resilience, and discipline. These qualities are essential for success in the game as well as in life and polo has inculcated them within me. From a young age, polo taught me to dream big and believe in myself.

      What are the challenges and rewards of being a young polo player in India?
      In India, the challenges of being a polo player (young or veteran) are many. Perceived as an elite sport, polo has neither the support nor the infrastructure that other sports have here. Private clubs provide the grounds, proper horses are an expensive investment which restricts inclusivity in the sport, sponsors are limited and state support is nowhere close to what cricket or hockey or other sports get here. However, when it comes to rewards, the sheer thrill of the game and the camaraderie that is an essential part of this team sport more than make up for everything. Polo is a passion and friendships built on the Polo field are for life.
      What steps are you taking to preserve and promote the rich cultural heritage of Jaipur and India?
      It is a privilege for me that I am part of a lineage that is remembered for building and preserving the city of Jaipur. My ancestors not only built the city but also made major contributions in crafting its cultural and infrastructural fabric. As a custodian of that legacy, it is my constant endeavour to preserve that heritage through the management of the Maharaja Sawai Man Singh II Museum Trust and the Jaigarh Public Charitable Trust. Preserving the architectural heritage of the monuments that are landmarks of Jaipur is one of my most important missions in life. Promoting the art and culture of our country is another important agenda for me and I persevere to do so through programmes like the annual Heritage Workshops in traditional arts at the City Palace as well as initiatives like the newly launched contemporary art gallery – the Jaipur Centre for Art at the City Palace, the soon to be opened Sculpture Park at Jaigarh, the Jaigarh Heritage Festival celebrating the intangible heritage of Jaipur and India, and the Sawai Jaipur Awards that are constituted to recognise and celebrate excellence in various fields including heritage conservation, culture and the arts. With my sister, I am also working towards empowering the women of Rajasthan by skill building and training in the heritage arts and crafts of the state to preserve them and enable these women artisans to become self-reliant through PDKF, a foundation set up by my mother in 2013.
      How can young people connect with Indian heritage and traditions in today’s world?
       Our heritage, culture, arts, and traditions are an intrinsic part of the fabric of our lives in India. From our festivals to our food, our music, our architecture, our arts and crafts, and our fashion – everything is woven together in one cohesive, vibrant tapestry. Connecting our youth with it only requires an effort to create opportunities for education about and engagement with these aspects. The Leela beautifully captures this essence by offering modern travellers a chance to experience India’s rich heritage through immersive and luxurious stays. Time Travel with The Leela – a campaign that brings India’s cultural legacy to life, offers unique experiences that connect guests with the country’s history, art, and traditions. This commitment to celebrating India’s culture aligns with my own belief that true luxury is about connecting with the soul of the country, where heritage and hospitality come together in unforgettable ways.

      What are your thoughts on the role of technology in preserving and promoting cultural heritage?
       Technology has a major role to play here. Social media for one is an essential tool that can be used to share the stories of our history and heritage with the world. With new developments in technology coming up every day, we can recreate lost aspects of our history through AI and VFX. New techniques are helping us in the conservation of original architectural and artistic ideas that were not mapped when they were created hundreds of years ago.
      What are your future plans and aspirations for yourself and the Jaipur royal family?
       Plans are many and constantly evolving but the most important part of my vision and that of my family is to work towards preserving our heritage and making Jaipur a city that welcomes everyone to come and experience all that is best of India’s heritage treasures and modern innovations.
       How do you envision the future of the Indian luxury hospitality industry?
      The answer to this question lies in a deeper connection between heritage and contemporary luxury, where guests not only seek opulence, but also meaningful, immersive experiences driven by a seamless blend of heritage and hyper personalization. As the demand for tailored, authentic journeys grows, brands like The Leela are making a mark by seamlessly fusing India’s royal legacy with modern sensibilities. The true essence of luxury will be defined by hyper personalization – designing experiences that connect travellers with India’s rich traditions in a way that feels both authentic and modern. Guests are now looking for experiences that go beyond lavish accommodations. The focus will shift to creating bespoke journeys that immerse travellers in the culture and heritage of India while offering the comforts of the modern world. By offering personalized and curated experiences, the luxury hospitality industry will not only cater to today’s discerning travellers but also redefine world-class hospitality, preserving India’s rich traditions for future generations.
      What advice would you give to young people who are passionate about preserving Indian culture and heritage?
       Respect your heritage, learn from your history, engage with your culture and participate in its preservation. Our heritage is our greatest treasure and we are it’s custodians. It is our collective responsibility to preserve it for future generations.
      What are your key philanthropic focuses, and how do you balance your royal duties with your social impact initiatives?
       Philanthropy is a value that has been inculcated in me from childhood. Service to the nation and working for the greater good of many has been the calling for so many members of my family that it is second nature for me and my siblings. Our primary royal duty is service to our fellow citizens and it lies at the core of everything we do, from the museums and trusts we operate to the social impact work we are trying to do with PDKF to the heritage experiences we curate in order preserve these traditions for the people of Jaipur to participate in and become a part of.
      What do you consider to be the most important qualities of a good leader?
       A good leader is only as good as the team he or she leads. Being able to build a great team is an essential quality that any leader must have. Apart from this, I feel a good leader must have the ability to listen to different view points in order to weigh options in a balanced manner and take the best decisions. Finally, leadership is all about setting ambitious goals and taking decisive action.
      How would you describe your personal style?
       Simple, timeless, elegant.
      What are your favorite fashion trends at the moment?
       Old world elegance is more my fashion direction but as a sportsman I appreciate the contemporary trend of ensuring comfort in fashion and have great appreciation for fashion that pays homage to traditional techniques and crafts.
      Are there any specific designers or brands you particularly admire?
       US Polo Assn’s new line that I have co-created is one of my favourites right now, for obvious reasons. Aside from that I have great appreciation for young brands working in sustainable fashion.
      How do you balance tradition and modernity in your fashion choices?
       I keep it simple in my daily fashion choices, emphasizing on natural fabrics and well-tailored cuts and fits and lean towards traditional garment styles like the ‘Achkan’ and the ‘Bandh Gala’ for formal wear.
      – For more on how to look smart and live smarter, follow Emirates Man on Facebook and Instagram
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      Saudi Arabia to host FIFA World Cup 2034: Sheikh Mohammed congratulates

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      Emirates Man

      by Ruman Baig
      4 hours ago

      Saudi Arabia has made history by securing the hosting rights for the 2034 FIFA World Cup. The announcement, made by FIFA President Gianni Infantino on December 11, 2024, marks a significant milestone for the Kingdom and the entire Middle East region.   

      This achievement aligns perfectly with Saudi Arabia’s ambitious Vision 2030, a comprehensive economic and social reform plan aimed at diversifying the economy and elevating the nation’s global profile. By hosting the world’s most prestigious football tournament, the Kingdom aims to further enhance its international standing and attract tourists from around the globe.   

      A Showcase of Regional Unity

      The 2034 World Cup will be the second time the tournament is held in the Middle East, following Qatar’s successful hosting of the 2022 edition. This underscores the region’s growing influence in the world of sports and its commitment to promoting football at the highest level.   

      FIFA World Cup 2034: A Monumental Event

      The 2034 World Cup is set to be the largest edition of the tournament to date, featuring 48 participating teams. This expansion will provide more opportunities for national teams to compete at the highest level and will undoubtedly create a truly global spectacle.   

      A Symbol of Progress and Innovation

      Saudi Arabia’s successful bid reflects the rapid transformation taking place within the country. The Kingdom has invested heavily in sports infrastructure and has made significant strides in developing its footballing talent. By hosting the 2034 World Cup, Saudi Arabia aims to showcase its progress and innovation to the world.   

      A Celebration of Arab Unity

      The news of Saudi Arabia’s successful bid has been met with widespread celebrations across the Arab world. Leaders from various countries, including the UAE, have extended their congratulations to the Kingdom. Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai, hailed the achievement as a “moment of joy for Arabs.”   

      As Saudi Arabia prepares to host the 2034 FIFA World Cup, the world eagerly anticipates a spectacular event that will leave a lasting legacy.
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