Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
This week we chat with Jennifer Tromba-Qadir, founder of REVA, the UAE’s largest on-demand wellness platform. The concept was launched five years ago by Tromba-Qadir and her husband after she noticed there was a gap in the market for home services for massages and other spa treatments. Being a busy mum on the go and also working full-time, she found it difficult to ever get time to be able to visit a wellness hub or spa, thus the idea for REVA was born.
Emirates Woman sat down with Tromba-Qadir to find out more about the concept of REVA and its plans for further expansion in the GCC.
What was your favourite subject at school?
My favourite subjects were art and chemistry. I love letting my creativity flow without any boundaries or rules. Art gives me the freedom to express my thoughts, feelings, and sentiments in so many different ways. With chemistry, I was always intrigued with how two unrelated things can be combined to create something a lot more useful – it kind of defines my motto in life!
What was your first job?
I worked two jobs when I was 14 years old. I grew up on Sanibel Island which is a resort island off the coast of Florida. It’s known for its shell beaches and wildlife preserves. While living there I worked at an island gift shop and as a hostess at a fine dining restaurant. So the hustle started early for me!
What brought you to Dubai?
I went on a girls’ trip to Dubai, met a man and fell in love. Totally not how the girls’ trip was supposed to end up! I am a pretty intuitive person and something about this guy made me feel alive in a way I never felt before. I told my girlfriend on the first day of our trip that I was going to end up marrying him. We did long-distance for a year and then eventually we got married and I made the move to Dubai. We have been together for 10 years now with two beautiful kids. I guess my intuition was right!
Fortunately, Cleveland Clinic in Abu Dhabi was being built at the same time. As I am a Registered ICU & Trauma Nurse with over 15 years of experience, I was able to get hired to help open up the hospital and train the incoming nurses.
What inspired you to enter the wellness space?
Wellness has always played a vital role in my life. I went through a couple of traumatic events early in life and had to learn how to cope with anxiety. In America, you can get a pill for anything and I knew there had to be a better way to heal from the inside out. I started looking into wellness and was amazed at how positively my body was responding to yoga, massage and meditation. Once I saw the results, I knew I wanted to help others through wellness.
Talk us through the concept of Reva.
REVA is the largest on-demand wellness platform in the UAE. Our professional therapists come to any location of your choice to deliver a number of services which includes massages, yoga, and corporate wellness solutions such as chair massages.
Our goal at REVA is to provide high-quality, spa-like services at affordable prices. The world is moving at such a fast pace and people want to improve their wellness. However, they cannot find the time or the right platform to suit their needs. This is where REVA excels – you can browse, book, and pay online through www.revauae.com and we will come to any location in as little as a few hours!
What are the key elements of your role?
I like to call myself the CEO – Chief Excellence Officer. This is because my primary goal is to ensure excellence in every aspect of our business. From the way we answer your phone call to the training we provide for our therapists. Ultimately, each aspect of our business helps ensure that we are providing excellent wellness services for our clients. Today we have thousands of online reviews with a 4.9 rating (out of 5.0). So I think I am doing my job as CEO pretty well!
However, the reality is that I am involved in every aspect of the company since my husband and I have created REVA from the ground up. I personally oversee the recruitment, hiring, training of therapists, branding, business development, corporate wellness, networking, and building our client relations. I also work closely with our marketing team on new ideas for content and the creation of new massages.
Talk us through your daily routine.
During the week, I wake up at 6:30am with the kids to help get them dressed, have their lunches made, and get sent off to school. Of course, this is with the invaluable help of nannies – we live in Dubai after all!
I’ll then go on the treadmill for 30 mins while watching the news to catch up with what’s going on in the world. For breakfast, I make the world’s best green smoothie and add in supplements. It’s an easy way to get in a lot of vitamins and nutrients right away – and it doesn’t taste gross!
Then I will dive right into work – responding to emails, planning therapist training, social media strategy for the week, lunch or coffee meet-ups with one of our clients or influencers that we work with, working with our team on the expansion of REVA, accounting, inventory, creation of new massages and testing them. It’s endless!
What advice do you have for anyone looking to follow in the same footsteps?
First of all – don’t follow in my footsteps or anyone else’s. Create your own path because that is the one meant for you. The moment you try to copy someone else, you are compromising on your potential and originality.
That being said, find something you are really passionate about and just never give up. Being an entrepreneur is extremely rewarding but there have been so many challenges along the way that can come out of nowhere.
Most importantly, if your purpose is to create income then make sure your idea is financially viable. Dreams don’t pay bills – money pays the bills!
What is the best piece of advice you ever received?
I heard a quote recently that really resonated with me. It was “Don’t spend all your time trying to find yourself. Spend your time creating yourself into a person you will be proud of”. For me, I want to make sure I can be the best version of myself and an amazing role model to my kids. So I try to envision that person and work hard on bettering myself every day, in all aspects of my life.
Also, don’t be afraid to fail. You have to fail in order to grow and lose in order to gain. Life’s greatest lessons are learned best through our failures!
And what is the worst?
Just be patient and good things will come. Maybe in love, this can be true, but not in business. You need to go after what you want and work hard towards your goals. Nothing comes easy in business or in life, and you have to work for it everyday!
What has been the biggest challenge you had to overcome?
Finding the right balance between work and family life. I can easily get consumed with work and work from 8 am to midnight. So trying to add more structure and devote time to my day for me, my kids, husband and family has definitely helped.
What are the future plans of your company?
We have a lot of exciting things coming up! We are one of the first UAE-based wellness brands to go international. We will be launching in Qatar next month and we are already starting the process for Saudi!
Even more exciting is the brand new REVA APP that we are about to launch. We are constantly looking for ways to improve our customer experience and make the process as seamless as possible. You will be able to browse, book, pay, and get our services in a few clicks!
Lastly, we have a number of very exciting services that will be launched soon. New slimming treatments, facial rejuvenation, spray tan, and more!
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