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    FitnGlam Founder on transforming the landscape of women’s fitness in UAE

    Lifeby Sarah Joseph1 hour ago In January’s – The Alignment Issue cover story, Raising the Bar, Founder of FitnGlam, Helena Hijazi shares how she embarked on a journey to transform the landscape of women’s fitness in the region.Scroll through to read the interview below.What inspired you to launch FitnGlam?After moving to Dubai, I struggled to find a fitness space that catered exclusively to women, offering both privacy and a full range of equipment and services. The mixed gyms had small, under-equipped women-only areas. I envisioned a place where women could comfortably access all forms of fitness and wellness under one roof – cardio, weights, classes, and community – without the need to compromise. This was the inspiration behind FitnGlam.The facility also has direct access to a CRYO clinic, providing members with a rounded holistic journey – tell us more.We aim to offer as much value as possible to our members and our partnership with CRYO adds an exciting dimension to the FitnGlam experience. We want to provide a well-rounded approach to health and fitness and ensure our community has access to the latest and most effective wellness therapies. Cryotherapy has a lot of benefits, such as reducing muscle soreness, inflammation and accelerating recovery after workouts. I personally use CRYO and love the experience. It is now a key part of my wellness practises and perfectly complements my fitness routine.You’ve created a place in the UAE where women could just be themselves – was this the plan from the outset?Yes, absolutely – since day one, our focus with FitnGlam was to build a space where women could truly be themselves. We recognised the need for a fitness and wellness facility for women that catered to more than just the physical aspects of exercise. We wanted to create a space where women could feel entirely comfortable, both physically and emotionally, to embark on their fitness journeys. In many fitness settings, women can sometimes feel selfconscious or judged, which can be a significant barrier to achieving their goals. We wanted to break down those barriers and have an environment where women of all backgrounds, fitness levels, and ages could come together, support one another, and focus on their individual aspirations without any fear of judgment.FitnGlam has handpicked personal trainers and nutrition coaches who work with clients on custom plans. Can you expand on this?Our approach is personalised for each individual member. We start by simply having an open and honest conversation about your goals, expectations, fitness experience, and dietary needs. From there, our expert trainers and nutrition coaches collaborate to create tailored plans that align with your individual needs. These plans might incorporate strength training, cardio, or classes depending on your preferences, with a balanced dietary plan to complement your fitness and health journey. Our members’ success is our success, so we stay involved every step of the way to provide guidance, support, and motivation throughout the process and to ensure the results are long-term.To refuel, guests can visit PROTEINHOUSE – how important was it to have a dining space that complements the wellness element?We all know that fitness is not just about the exercises you do; it’s also about what you eat and the nutrition you provide your body. That is why we partnered with PROTEINHOUSE. It’s a place where members can grab a nutritious meal, snack, or smoothie pre- or post-workout, giving them the right fuel to make the most out of their fitness journey. We actually worked with PROTEINHOUSE to create a bespoke menu for FitnGlam centered around women – with preferred sizes, ingredients, and nutritional profiles that support a healthy, active female lifestyle. This means the food not only tastes great but also complements the specific nutritional needs of our members, whether they’re looking to build muscle, lose weight, or simply maintain a balanced diet.The gym has everything from boxing, Barre, yoga to Pilates – what are some of the main classes offered?We offer all sorts of classes for different interests and fitness levels. Our most popular classes are HIIT, Cycle, and Boxing for intense, calorie-burning sessions, yoga for flexibility and mindfulness, and Pilates for core strengthening and toning. We also offer specialised classes like dance-based workouts, and Barre for those who enjoy a mix of ballet, Pilates, and yoga. Our classes are boutique and specifically designed for women, so our members can always find something that resonates with their personal fitness journey.What has been the biggest challenge you’ve faced and how did you overcome it?One of the most significant challenges we faced in the journey of establishing FitnGlam was entering the highly competitive fitness industry, particularly with like a huge risk, as many people warned us against excluding men from our clubs and cutting off half the potential customers. However, we wanted to stay true to our vision. We knew there was a specific need in the market for a fitness and wellness space dedicated solely to women. By focusing on this niche and building a club to suit the preferences of women from all walks of life, we not only stood out but also created a strong brand identity. This was ultimately our greatest strength, as it allowed us to build a community of over 8,000 women strong and an environment where women could feel comfortable, empowered, and supported on their fitness and wellness journeys.Do you enjoy managing the commercial or creative side of the business?My background is in the commercial side of business, but I would say that over time I have gravitated more towards the creative side. I felt this shift when we were developing the concept of FitnGlam, as I was trying to incorporate my own passion and vision into every aspect of the experience. I wanted to empower women through my own experiences with fitness and wellness but also through our shared experiences as women. This required a lot of creativity and reflection, and it has been really fulfilling to help shape the fitness experience at FitnGlam in this way. However, I also enjoy the commercial aspects of business and it is important to strike the right balance between both sides. So, I make sure to divide my focus and time on the commercial side to make sure we are running a sustainable business but also on the creative side to continue evolving and innovating the brand in ways that resonate with our community.What piece of advice would you tell your younger self?I would tell my younger self to trust the journey and not to fear taking risks. It’s important to believe in your vision, even if it seems overwhelming or unconventional at first. Also, I would say to never underestimate the power of hard work and even failure. There will always be challenges and setbacks in anything we do, but these are important learning opportunities. Embrace them, learn from them, and use them to become the best version of yourself.This is The Alignment Issue – what activities help you align yourself in daily life?For me, alignment comes from staying active and moving my body. I’ve found that this not only boosts my energy levels but also helps in maintaining focus and clarity in other areas of my life. I try to prioritise regular exercise, whether it’s a gym workout, a yoga session, or simply a walk outside. This is a key part of maintaining both my physical and mental health. Also, making time and spending time with my family. It’s easy to get caught up in the hustle of daily responsibilities, but for me spending time with my family provides a sense of grounding and connection that is so important for my overall alignment.January’s – The Alignment Issue with FitnGlam  – Download Now– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied More

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    The Free Spirit – The Summer Escape Issue with Tania Santos Silva

    Life

    by Amy Sessions
    2 hours ago

    VIEW GALLERY/ 7 IMAGES
    For our July/August cover, we champion Tania Santos Silva in The Free Spirit.
    A businesswoman that knows how to still leave room for the freedom that enhances her creativity, we have admired Silva’s fierce independence and vibrancy for life along with her sharp mind and quick wit. A truly incredible EW woman.
    How do you balance your business side and creativity?
    On and off, I connect and disconnect. It’s hard but doable to be focused on the business and its daily management and be creative simultaneously. It’s like two sides of the same coin. It’s almost like mastering self-control; it’s a daily effort, sometimes exhausting, but the results are super rewarding.
    You have multiple businesses – are you driven by an entrepreneurial mindset, and what is your latest venture?
    I do; sometimes I wonder why!!! But this buzz inside me tests me and pushes me to do more and become more. I love to multitask; usually, my “ideas” come from my need to have something, and my last venture was just that. I hate to wear tampons or intimate pads during those monthly “hormonal” days, especially if I’m going to the beach… so after some lengthy research for the right technology I launched MaiSwim. This is not just another leak-proof swimwear because there are a few already, it’s sustainable, has cool, clean designs and we even support the cleaning of the oceans with every order. I’m super proud of the concept and the team. We launched only last month, and of course, it’s made in Portugal.
    How do you know when to push forward and when to give yourself space?
    I learned this very young as I’m an only child, so I had time alone. Now I adapt the learning to daily situations. I invest a lot in my sanity, from therapy to mindfulness, ice baths, and breathing techniques that help me build the emotional intelligence and insight I need. I love some “me time,” and being completely alone – it’s like food for the soul. This comes when my body talks to me and prepares me for the overwhelming emotions approaching; in those moments, I disconnect. Usually, I’m back on my feet within 24 hours feeling recharged.
    What have been the biggest signs you’re on the right track, and how have you learned to follow your gut?
    It’s unbelievable how cliché this is, but the gut is always right. I have a very close group of people who trust, invest in, and listen to me. That alone is invaluable and is the biggest sign that I must be doing things right.
    You’re able to think outside the box – have you always been able to do this, and how has it served you?
    Being able to think outside the box sometimes makes me “the odd one out,” I have to be honest, especially during my teenage years. I’m from a tiny city in Portugal, Coimbra. From a very young age, my closest friends told me: “You’re not a fish of this river” and that stuck with me. I’ve never let one opportunity go and I’m never afraid of leaving my comfort zone; you grow and truly evolve when you do step outside our comfort zone. My creative self still thinks outside the box – I adapt the thinking to the business without getting too emotional.
    What does freedom mean to you, and how do you create it for yourself?
    What is freedom? The dictionary says it’s the power or right to act, speak or think as one wants. But when my freedom violates others’ freedom, then it’s not freedom anymore. It’s exercising power. Freedom is love; freedom is to breathe, to travel wherever you want with whomever you want. Freedom is to hug and be hugged; freedom is sun and light, moon and darkness. Freedom to me means everything and nothing. I fight daily to adapt my freedom to my familyʼs freedom. That’s one of my biggest challenges.
    Where has been the best place you’ve visited globally, and why?
    I’ve been to so many places; I’m pretty lucky… but I have to say, Tibet. Landing in Lhasa is out of this world. The smiles I’ve seen there still fill my heart today. I went with my husband, we decided to visit Everest base camp before my pregnancy, and we did it. Some crazy and intense days of no potable water or shower, but reaching base camp at 5500 altitude at 5 am was all worth it. The sky there is different… I love this type of experience that pushes you to your limit. Next one? Summit Kilimanjaro.
    Where has been the place that has given you or your business the most growth?
    Well, I would say my second home country: Angola. I lived and worked there for almost ten years before moving to Dubai, and I still have a lot of family there. I grew so much in that professional environment, which is extra demanding for a woman, that I can face any professional environment honestly.
    This is The Summer Escape Issue – where will you be escaping to this summer?
    From Portugal to Porto Cervo in Italy, from Mallorca in Spain to Montreal in Canada. I will enjoy a bit of the other side of the world, take inspiration and insight from these places and breathe in new cultures. I never stop working obviously… we don’t have holidays when we work for ourselves!
    July/August’s – The Summer Escape Issue with Tania Santos Silva – Download Now 
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More