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    How I got my job as… Founder of the homegrown label By ALL’E 

    This week, we chat with Ella Stapleton, Founder of By ALL’E is fashion brand designed by woman for woman. Handcrafted in Dubai, United Arab Emirates, By ALL’E is dedicated to empowering women through the inside out in each piece.
    Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
     Each piece has been carefully designed around the female form, accentuating, and crafting the perfect fit. The creative journey of each and every piece has undergone months of research, sketches, fabric sourcing and sampling to refine and perfect, just for you. All the garments handmade with love in Dubai, by a small local team.
    To delve into her story, Emirates Woman spoke to Stapleton to see how it all began.
    What was your favorite subject at school?
    My favorite subject at school was always art. It felt different from the traditional subjects, and it gave me the freedom to express my creativity in ways that other classes did not.
    What was your first job?
    My first job was when I was about 14 or 15. A friend of my mum owned a local café in Australia, and I started working there as a waitress on weekends. It was a great experience that taught me the value of money and the importance of hard work and responsibility.

    What brought you to Dubai?
    I went travelling to Europe for three months when I was 21 and after returning back home to Australia, it felt somewhat isolated from the rest of the world. I had a job opportunity to come and work in Dubai and thought, I guess I have nothing to lose. I have been here now for 8 years and haven’t looked back.
    What inspired you to enter the space and your brand?
    After losing my job in property development due to the pandemic in 2020, I decided to pursue an idea I’d always dreamed of: opening an online fashion boutique in Dubai. I started by bringing Australian fashion brands to Dubai and reselling them. I did that for about three years, but eventually, I found myself getting bored with the buying and reselling process—it didn’t really challenge my creativity. So, I decided to take the leap and create my own fashion brand, where I could truly express my own vision and designs.
    I always felt there was a huge gap in the Dubai market for unique women’s clothing, as it was mostly limited to high street brands in the malls. I often found myself ordering clothes online from other countries, but that came with high shipping rates, long delivery times, and pricey customs charges.
    Talk us through the concept?
    The brand is called By ALL’E, which is essentially my name but backwards. The concept of the brand is to encapsulate a unique collection of premium, yet still affordable fashion to women.When creating the concept, I really wanted to bring strong ethics towards sustainability and a slower fashion experience. We focus on sourcing local fabrics, producing in smaller batches to minimize waste, and using sustainable materials whenever possible. Additionally, we are proud to collaborate with local artisans, ensuring that all designs are created in the Dubai Design District and manufactured locally in the UAE.
    What are the key elements of your role?
    Given that the company is still relatively new and small, I am involved in every aspect of thebusiness. However, my primary focus lies in design, fabric sourcing, sampling, and overseeingproduction management.
    Talk us through your daily routine.
    Every day is totally different, I wake up around 8am, shower, get ready for the day, make breakfast and a matcha. Then normally I would get the working day started by checking emails, making sure the timelines for sampling and production are on track. After this I normally have my meetings, whether it be with the sampling studio or with the production factory. In the afternoon, I usually fit in a personal training session, Pilates, or a game of padel. Following that, I return home to catch up on any remaining work, prepare dinner, and unwindbefore heading to bed by around 10 pm.
    What advice do you have for anyone looking to follow in the same footsteps?
    My advice would be to begin with a well-structured business plan and focus on identifying yourniche. Given the highly competitive nature of today’s market, it is essential to offer a unique,high-quality product or service that fulfils a clear demand and stands out to consumers.
    Tell us more about the products/services?
    By ALL’E products were created to celebrate individuality, confidence, femininity and self-expression through fashion. Our mission is to create high quality pieces that can be worn to lunches, brunches, dinner dates, holidays and special events, at an affordable price point. Each piece has been carefully designed around the female form, as we want to accentuate the female body with our designs. Currently most our collections consist of woman’s dresses, and matching top and skirt sets. Being based in Dubai, we are also able to offer local orders on demand. We offer free same day delivery in Dubai, if you order by 5pm. Free next day delivery within the UAE when you order by 1pm, and we also offer free express worldwide delivery with DHL.
    What is the best piece of advice you have ever received?
    The most valuable advice I’ve received is that if you truly want something, you can achieve it—but you have to be willing to put in the hard work and remain committed. Success does not come easily, but with dedication and perseverance, anything is possible.
    And what is the worst?
    I try to disregard negative feedback, as I tend to take criticism personally, especially when itpertains to the business. I recognize that this is something I need to manage better, ensuringthat I do not allow such negativity to impact my mindset or decisions.

    What’s the biggest challenge you have had to overcome?
    There has definitely been a lot of challenges with having the business, but one challenge that is particularly hard to navigate and manage is the cash flow. Creating collections is expensive, with costs for fabric, sampling, production. It can be difficult to balance revenue projections with expenses, especially when you’re working on future collections. Managing that cash flow and ensuring financial stability month-to-month is definitely a challenge, but it’s something I’ve had to continuously learn and adapt to.
    What’s lies ahead for the brand?
    We have some exciting plans ahead for the brand. This month, we’re launching our evening collection, which we’re really looking forward to. For the new year, we aim to see By ALL’E stocked in more retail stores, both in the UAE and internationally, expanding our customer base globally. One of our long-term goals is to have our own showroom or retail space in Dubai. Overall, I’m excited to see the brand continue evolving and growing. Additionally, I do plan to release collections more frequently and broaden our size range to include petite and curve options, ensuring that we can cater to all women.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @byalleofficial More

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    How Wind Rises CEO’s unwavering love of the sport led him to set up a yachting community

    Emirates Man

    by Camille Macawili
    1 hour ago

    Wind Rises brings a newfound approach to exploring the city.
    Here, founder and CEO Max Pinigin shares with Emirates Man how his unwavering love of the sport led him to set up a yachting community in Dubai.
    What do the first 30 minutes of your day look like, your morning routine?
    My morning routine typically begins around 9-10am, with a swift response to work emails followed by catching up on the latest news. Only after that do I indulge in a refreshing shower and a hearty breakfast.
    Talk us through your career journey. How did your sailing passion begin?
    My passion for sailing unexpectedly ignited during a university camping trip. One of my friends invited me to join them on a boat, and despite my lack of prior experience, I eagerly accepted the invitation. Initially bewildered by the intricacies of sailing, I soon found myself captivated by the experience. Obtaining my licence swiftly, I embraced the role of assistant captain, immersing myself in the mechanics of the vessel. The allure of sailing as a unique recreational pursuit dawned upon me, igniting a desire to share this newfound joy with others.

    Wind Rises offers a unique outdoor experience with its offerings. Tell us more about the concept.
    Delve deeper into the concept, and you’ll find our unwavering commitment to promoting sailing in Russia and beyond for over 15 years. Sailing offers a myriad of experiences, from forging new connections to unwinding amidst the serene waters, engaging in physical activity, and simply enjoying life to the fullest.
    For first timers, what does that experience look like? And does it require an extraordinary level of fitness?
    No physical skills are necessary to embark on this adventure. Regardless of your sailing expertise, all you need are gloves, comfortable footwear, and sunscreen. Our instructors will guide you through the rest, with gloves readily available at our facility.
    What are the benefits and skill set you acquire with sailing?
    Sailing fosters self-discipline and emotional resilience, essential traits for navigating through challenging situations with composure and decisiveness. Moreover, it emphasises teamwork, as every voyage is a collaborative effort where crew members collectively steer the vessel towards its destination.
    Max Pinigin, Founder and CEO of Wind Rises
    It’s the first of its kind in Dubai. How did you achieve setting the business up in such a location?
    Venturing into a new market was a daunting yet exhilarating endeavour. While contemplating locations like Istanbul and Barcelona, we ultimately set our sights on Dubai. Though the journey proved to be more arduous and resource-intensive than anticipated, the experience has been immensely rewarding. As we witness our vision taking shape and attracting diverse individuals, we revel in the journey’s progress.

    “Our mission is deeply rooted in inclusivity and accessibility. We strive to demystify yachting and sailing, making it accessible to individuals from all walks of life”

    Were there challenges in setting this up and how did you overcome it?
    Our aspirations encountered unforeseen delays during the company registration, account setup, and boat procurement stages. Additionally, the endeavour demanded a greater financial investment than initially projected.

    Sailing is perceived as a sport for the affluent and Wind Rises enables everyone an opportunity to experience it with its affordable pricing. Was this the plan from the outset?
    Our mission is deeply rooted in inclusivity and accessibility. We strive to demystify yachting and sailing, making it accessible to individuals from all walks of life. Rejecting the elitist narrative, we celebrate sailing as a vibrant community, enriching lives through shared experiences on the open water.
    Throughout your career, what has been the most remarkable sailing memory?
    Among my most cherished memories is navigating a sizable catamaran with two companions and weathering a storm in Cartagena.
    This is The Summer Escape Issue – where will you be escaping to this summer?
    This summer, my wanderlust beckons me to explore the breathtaking landscapes of Kamchatka and Japan, envisioning encounters with unparalleled natural beauty.
    Emirates Man The Summer Escape Issue – Download Now
    – For more on how to look smart and live smarter, follow Emirates Man on Facebook and Instagram
    Images: Supplied More

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    The Emirates Woman editor-approved guide to all the hotspots in D3

    Bringing you all the best hotspots in Dubai, our editor-approved guide to another bustling hotspot is back. This time featuring Dubai Design District (D3).
    As the region’s hub for design, fashion and culture, this community inspires talented individuals to constantly think outside the box.
    From all the luxe eateries to enticing shopping avenues, Emirates Woman has curated a guide for where you need to go on your next visit.
    Restaurants & Cafés
    Café Otaku

    Offering authentic Japanese cuisine in the heart of Dubai Design District, Otaku embodied the philosophy of home throughout its layout. From a welcoming entrance to modern aesthetics, the café celebrates the minimal elements throughout the experience. Known for their speciality coffee and delicious Japanese pancakes, the café reflects the overarching simplicity of Japanese design. It’s open daily from 8am to 11pm.
    Home Bakery Kitchen

    Known for its wide range of irresistible desserts and seasonal savoury dishes, Home Bakery continues to have an undisputed reputation for authentic offerings. From their delicious chewy melts to fresh chocolate fondants, there’s more than enough on the menu to relish, whether you dine with your friends or family. Looking to continuously experiment with new flavours, the list on the menu keeps growing. Located in building 7, it’s open daily from 7:30am to 12am.
    For more information visit homebakery.ae
    The Lighthouse

    This restaurant and concept store sits at the intersection of food, creativity and design. With a menu focusing on Mediterranean-inspired delights, guests can choose from a myriad of dishes prepared with fresh seasonal produce. By incorporating the principles of fresh eating, each dish is prepared with nothing but the best ingredients. Adding to the venue’s charm is a minimal shop that boasts a handpicked selection of gifting merchandise including glassware, travel and lifestyle accessories by a pool of unique designers. Located in building 6, it’s open daily 8am to 4pm and Sunday to Wednesday 6pm to 9:45pm, Thursday and Friday 6pm to 10:45pm and Saturday 6pm to 10:30pm.
    For more information visit thelighthouse.ae
    Joe & the Juice
    With the flagship store found in d3, this popular Danish concept emanates a vibrant, uplifting environment where guests can savour their mouthwatering sandwiches and juices. For bites, Joe & The Juice serve up salad bowls, breakfast bowls, and sandwiches including spicy tuna and Joe’s Club – a signature chicken, avocado and vegan pesto delight. Vegans, try the green bowl and avocado sandwich. With an in-store retail section, visitors can purchase various cups, coffee capsule sand more.
    For more information visit joejuice.com
    Akiba Dori

    Adding to Dubai’s unique dining scene, the trendy restaurant has a range of classics inspired by Tokyo. From Neapolitan pizza to a licensed food hall-style indoor alleyway, the options are endless in this unique haven. With hints of the anime culture of Akihabara in Tokyo infused there’s more than enough for everyone who visits. Located in building 8, it’s open daily from 12pm onwards.
    For more information visit akibadori.com
    One Life Café & Kitchen

    With an all-in-one combined co-working space, catering company, coffee roaster and restaurant, this quality-driven café offers nutrient-dense meals to all its visitors. With plenty of options to suit your nights, the kitchen ensures fresh and natural ingredients are always its core feature. From freelancers to wanderers, the place is open to all. Located in building 5, it’s open daily from 8am to 10pm.
    For more information visit onelifedxb.com
    The Espresso Lab

    Leaving no bean unturned, this coffee haven lets guests embark refreshing journey. With a deep-rooted culture of innovation, the café continues to source, prep and serve the very best characteristics of each variety. From aromatic flavours to bringing the technical knowledge of the baristas to the table, there’s an intense drive for perfection that runs deep in the concept’s DNA.
    For more information visit theespressolab.shop
    The Host

    This one-of-a-kind concept is a luxe space bringing world-class food, deserts and service caterings for small intimate gatherings or large formal events. With a chic minimal aesthetic, this haven truly brings something different to the market, with the purpose of celebrating special moments together. Located in building 8, it’s open from Thursday to Saturday 9am to 11pm and Sunday to Wednesday 8am to 10pm.
    Shops
    Mrs. Keepa

    Designed to bring out a woman’s edgy side, each piece is an avant-garde modern interpretation of previous eras’ glamour. Without following seasonal trends, each eclectic silhouette embodies a vintage spirit, making its mark in the fashion industry. By incorporating sustainable elements, the brand is mindful of the environment and any ethical practices. Located in building 6, it’s open daily from 10am to 7pm, except on Friday.
    For more information visit mrskeepa.com
    Kristina Fidelskaya

    The luxurious ready-to-wear fashion label is known for its intricate leather-cut pieces, bold silhouettes are structured suits. Presenting pieces that can seamlessly be worn from day to night, the brand has all the pieces that best fit your new season wardrobe. Both the office and showroom are situated in building 7 and it’s open daily from 9am to 5pm except on Friday and Saturday.
    For more information visit kristinafidelskaya.com
    Maison Yeya

    From haute couture to delicately embroidered bridal pieces, this Egyptian label is one of the most prominent brands in the industry. With pieces designed for any special occasion, visitors can shop for pieces that cater to each and every clientele. Known for their functional yet powerful designs, each piece strives to embody the qualities of a modern independent woman. With its headquarters located in D3, it’s open daily from 10am to 6pm, except on Friday.
    For more information visit maisonyeya.com
    Maison Des Fleurs

    Born to express your love for any special occasion, this bespoke floral boutique has a wide range of bouquets under one roof. From fresh flowers to luxe arrangements, visitors can choose one that best suits their needs. Whether a corporate occasion or a set up for an event, this space offers the best in floristry, all under one roof. Located in building 1, it’s open daily from 10am to 10pm.
    For more information visit maisondesfleurs.com
    Fitness
    The Warehouse Gym

    To ensure your fitness regime is on track, Warehouse Gym offers a wide range of facilities for you to stay motivated no matter what time of the day you visit. From bodybuilding to a CrossFit area, guests can enjoy the services to reach their fitness goals. There’s even a juice bar for visitors to refresh themselves after a class or workout session. Located in building 8, it’s open from Sunday to Thursday 6am to 10pm and Friday to Saturday 7am to 5pm.
    For more information visit whgym.com
    Design School
    Dubai Institute of Design and Innovation (DIDI)

    For an immersive experience, this design university offers students the opportunity to learn and grow in an innovative environment. From product design to fashion design, this research-based learning mechanism develops pioneers who solve complex problems with a future-oriented mindset. To inspire the next generation of learners, the university has also tied up with international institutions including the Massachusetts Institute of Technology (MIT) and Parsons School of Design.
    For more information visit didi.ac.ae
    To know more about this artistic community, which is on a mission to enhance Dubai’s culture of creativity visit dubaidesigndistrict.com
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Feature image: Instagram @d3dubai More

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    5 times Sheikha Sana Al Maktoum was an inspiration to us all

    Lifestyle

    by Sarah Joseph
    3 hours ago

    VIEW GALLERY/ 5 IMAGES
    With the UAE royals always known to give back to society, Her Highness Sheikha Sana Al Maktoum continues to carry on the same legacy.
    As our April 2020– The Gratitude Issue cover star, Her Highness Sheikha Sana Al Maktoum, founder of Sana Al Maktoum Fine Jewellery, shared how she has always been inspired but Dubai and the infinite opportunities the emirate has to offer.
    “The persistence to always move forward and improve in Dubai trickles down from His Highness Sheikh Mohammed bin Rashid Al Maktoum and flows through the veins of every resident of the city,” she previously told Emirates Woman. “That mindset is infectious and helps me strive to do better every day.”
    As a young entrepreneur, she has been grateful for all that has been achieved so far and is never hesitant to extend a helping hand to others.
    Besides working on her jewellery brand, Sheikha Sana has always gone out of her way to give back to the UAE’s local community and inspire future generations.
    Looking back on all these awe-aspiring experiences, we take a look at all those special moments that touched her royal fans’ hearts.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Emirates Woman April 2020 cover shoot – The Gratitude Issue  More