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      Your Business Marketing Strategy Based on Your Enneagram

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      Watching your business grow based on the steps and tactics you’ve implemented along the way is one of the best parts of being a business owner. Whether your blog just hit its page view goal for the month, you made a sale on your website, or you got a referral from a client, you’ve done it! But how can we keep pushing those goals further, make more money, and explore your passions even further? By using your website to its full potential! We’re big fans of Squarespace for all your website needs, and their various options and features make it so easy to keep pushing and trying new things. But it can be challenging to try new things if you’re unsure of the result (perfectionism is a curse sometimes!), and when it seems like you’re overflowing with options and business plans abound, the decision fatigue sets in, and then you ultimately do nothing. To get out of that rut, we’re figuring out which new marketing strategy you should implement based on your type of our favorite personality test, the Enneagram (it’s all about personality, rather than birthdays or charts). Grab your notebook and a pen, and start taking notes!

      Grow Your Email List
      Email is a powerful tool to keep in your back pocket. I mean, how many times a day do you check your own email? How often do you ooh and ah over a product, service, or link you found in a newsletter? Ones know the power of their words, and they’re often very intentional and strong. But they have a tendency to get caught up in all the little details and nuances, which can cause them to self-sabotage through perfectionism. Make it easy on yourself by using Squarespace’s built-in email campaigns, which pull directly from your site so your logo, products, and social links are there waiting for you.
      When building out your emails, include lead generators and clickable content to keep your audience engaged and encourage new signups. Try free downloads, short mini courses, checklists, exclusive blog posts, product discounts, and more! 
      READ: 8 Things You Should Do Before Hitting Send on That Email

      Repurpose Old Content
      Twos are friendly and smooth (charming at best), and they let that come through their content and business. You’ve spent so much time and effort on your website, so don’t let old posts and pages fall to the wayside as time goes on. As your audience grows, you want to make sure they’re able to access all of your content. Update popular posts from the past with new keywords and extra content and links. Write a post about work-from-home tips last summer? Add more photos and relevant topics and post again. This is also a good time to revisit previous projects and breathe new life into them. If you spent a lot of time on something at one point, keep repurposing it for your audience!
      Create a content schedule using all of these reposts. Squarespace allows you to schedule posts in advance, so you can build out your content calendar for the weeks and months ahead. Take note of what types of content perform best based on the day of the week and time to help you keep your audience engaged and increase your click rate. 

      Use Email Automation
      Threes are excited when they can automate and streamline a process, and email is a great option that will save you ample time when you’re in the zone. 
      We love the automations within Squarespace email campaigns that allow you to keep your site top of mind without having to send an individual email every time. Have an online store? Set up an automation that will email new customers a few days after their initial purchase, offering a discount code. A surefire way to turn first customers into repeat customers. Have a blog? Send out an automatic welcome email to new subscribers featuring some of your most-loved blog posts. The best part about creating these automations is that you can “set it and forget it.” A little work upfront and you can reap the rewards for months to come. 

      READ: 6 Email Marketing Hacks to Double Your Traffic and Sales

      Dive into Hashtags
      Fours are creatively-driven, so they love sharing their projects, products, and more on social media. Want to show your masterpieces to more people? Get acquainted with hashtags. On Instagram, Facebook, and Twitter, hashtags are a great way to group content and show it to as many people as possible. Search through the hashtags your audience is following and create a list that you can add to your own posts.
      It also might be a good idea to create your own hashtags to group your content and encourage your audience to share their own similar images and posts! Try keeping sets of hashtags in a note on your phone, based on different content you post. That way no matter what you’re posting, you’re maximizing the number of people who will see it. 

      Explore New Features
      A five never lets a rock go unturned. They want to try and research everything they can, and it’s a big factor in their success—they get results! To keep your marketing strategy up to date, you’ll want to keep that same energy and make sure you’re trying every feature on the social platforms you use. Try Instagram Live, Reels, and IGTV, or Facebook Live and Stories. Did you know you can make “Pinterest Stories” too? Not only will these help the algorithms of these sites to show your content to more people, but your audiences might see a new side of your business, a product from a different angle, more of your personality, and more.
      We love Squarespace’s tool, Unfold, that helps you create beautiful Instagram Stories, straight from your phone. 

      READ: Work Smarter: 15 Ways to Improve Your Website and Business

      Create A Stellar “About” Page
      Sixes have a really strong handle on who they are, so they’re not likely to publish and work on projects they’re unsure about. But they aren’t always so good at talking themselves up! Make it a point to add a little extra bit of you to your business with a really solid about page on your website. Tell potential customers about your favorite movie, or how you got your start in your business. Explain why your product or service is unique. Readers and customers will be more willing to engage with your blog, site, or shop if they feel like they know you. Add photos, quick FAQ type questions, what you’re loving lately, and more. 
      Not sure about where to start? Think about your story. Why did you start your blog or business? Share a bit about where you started and where you are now. Bring readers on the journey with you! 
      Read: Why You Need a Website for Your Small Business

      Go Behind-the-Scenes
      People love your personality, seven! Part of the fun of being a business owner is all the behind-the-scenes stuff you get to do, and your readers and customers want to see all of that too. Give people an insight into your day-to-day: how you package orders, what your office looks like, your favorite office music to play, what your favorite products are. Give your brand a personality—and if a seven can do anything, it’s show their personality! 
      To keep up with your branding, make your personality really matches the aesthetic of the brand. If you’re an outgoing and lively person, a black-and-white website filled with basic serif fonts won’t correlate. The good news? With Squarespace, there’s no need to have any experience coding or designing either—you can easily match your brand’s aesthetic without spending hours upon hours toying around with the design. Choose from Squarespace’s robust library of templates, fonts, stock images, and more to ensure your site reflects your personality and business mission.

      READ: 8 Ways to Make Your Website Stand Out

      Upgrade Your SEO
      Eights love a good project, and optimizing your entire site for SEO is the perfect weekend activity to get your blog and/or business in tip-top shape. Do some research on what your audience is searching and what keywords are best to include to attract even more site visitors. Get specific in your data about when people are clicking on your site, what pages they’re reading the most, what device they’re reading on, what they’re commenting on—seriously, go deep into the data. Then, build your marketing strategy on that. It’s basically the most magical set-up an eight could ask for. 
      Not a whiz with SEO? No worries. Squarespace builds SEO optimization right into its templates, so you don’t have to take an SEO course to understand exactly what to do. Steps such as automatically creating mobile versions of all of your pages that load quickly make it easy on you but efficient and effective for your business plan. Squarespace also includes free SSL certificates to notify search engines that your site is legit, so you’ll show up in more searches. We also love that Squarespace has built-in Google Analytics integration so you can easily track all of your stats and goals.
      READ: Ready to Publish Your Website? Read This SEO Checklist First

      Squarespace’s SEO Checklist

      Try Promoting Social Content
      Nines, you create content that deserves to be seen! Nines are usually the shyest of the Enneagram types, so they usually need a little boost of confidence every once in a while to keep their business thriving. And the same could be said about their content. Sometimes, you just need a little boost to get it seen by the right person to convert to sales, and a great way to do that is through promoting your Pinterest pins and Instagram and Facebook posts. This can be pretty low budget (anywhere from $5-15), but could boost your traffic immensely. This might help you gain new followers, sales, website clicks, and more.

      This post is sponsored by Squarespace, but all of the opinions within are those of The Everygirl editorial board. More

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      9 Sneaky Ways to Save Money During the Week

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      Does anyone else think saving money is kind of addicting? Don’t get me wrong—I spend it too. Much as I wish it was otherwise, I find my hard-earned dough has the unnerving ability to disappear in the blink of an eye, usually when the travel bug hits. What can I say? I’m a sucker for a good adventure.On the flip side, or perhaps because of my penchant for getaways, I’ve become just a little obsessed with finding new ways to save money. Some moves are obvious: budgets, CDs with high-yield interest rates, and what not. Others, however, I like to think of as sneaky money moves (s/o to my girl Cardi B). Before you ask, no, I’m not hoarding money under any tables like I did during Monopoly games as a kid. Instead, I’m doing my research and figuring out under-the-radar techniques to pinch pennies wherever I can. While these steps might not amount to huge savings, they do lessen living costs and, little by little, build up bank accounts. Every cent counts in the long haul, right?

      1. Save pennies at the pump
      I’m not exaggerating when I say pennies here. Depending on the day, sometimes all I get are pennies back on my gas purchase. Other times, however, I can earn more than a dollar back at the pump. The secret? It’s all thanks to Checkout 51. If you’re not using the coupon app yet, I highly recommend downloading it. While the app is great for grocery shopping (I’ll get to that in a second), it’s also a sneaky tool for lowering your gas receipts.
      So what’s the catch? Checkout 51 cashback discounts aren’t available at every gas station. For instance, the pump closest to where I live doesn’t participate. The one on my way to work, however, does. Because of this, I’ve taken to planning my fill-ups to coincide with my drive to the office. Before I leave home, I upload the offer to my account (a required step), then fill’er up at the gas station. Later that day, I snap a picture of my receipt for the app, then wait for my cashback savings to apply to my account. Ba da bing! Money back for me.

      2. Become a coupon queen
      No, you don’t have to go all Extreme Couponing to save big at the grocery store. All it really takes are a few easy-to-use apps to score deals on the groceries you buy anyway. First things first, take a minute to see if the grocery store near you has its own app. For example, I usually go to Stop & Shop, so I always use the store’s app to load discounts to my card (related: get a supermarket card!) and show the cashier my account barcode right on my phone. Through the Stop & Shop app, I also receive personalized coupons based on my frequent purchases (I get a lot of yogurt deals) and keep track of how many gas points I have for the Stop & Shop gas program (again, get a supermarket card!).
      Beyond the basic supermarket app, other favorites include Checkout 51 and Fetch Rewards. While all are similar, they each have unique pros that make having them all worthwhile. With Checkout 51, the coupon selection isn’t huge, but it can pay off well. Chobani yogurt is a recurring deal on the app, so I make the most of it whenever I can. Depending on the day, I can get a dollar or two back just from buying yogurt. As for Fetch Rewards, it’s all about points. Instead of loading specific deals, all you need to do is scan your receipt and let the app do the rest.

      3. Drop the gym membership
      Towards the end of college, one of the first things I vowed to myself was that I’d never pay for a gym membership. Now, I’m not in any way saying gyms are bad or a waste of time, because they’re not. What they are, however, is expensive. Based on my lifestyle, I knew that I never actually needed to pay for a membership when I could easily take advantage of free resources instead. And I did.
      When I worked abroad for a year after graduation, I relied exclusively upon running and Youtube fitness videos to stay in shape. I still do, although I’ve also added Shape’s fitness challenges to the mix. Is running not in the cards for you? Nowadays, Youtube has every type of workout under the sun, including my favorites by Fitness Blender and POPSUGAR. Not only do both channels offer routines with and without equipment, but they’re approachable for individuals of all fitness levels. And yes, I can say first-hand that they definitely do make you sweat.

      4. Cook one new recipe per week
      You might be reading this one and saying to yourself, “Um, I already cook at home.” Nice! Sweet! You go, Everygirl! But when’s the last time you cooked something new? On the flip side, when’s the last time you ate out or ordered takeout? If the answer to the latter is anything along the lines of “way too often,” then it’s time to get cooking. 
      I know you probably know that cooking at home is less expensive than eating out all the time. The sneaky part of this tip is that it’s not just about saving a few bucks by skipping Seamless, but also about creating a gradual lifestyle change. See, when you get in the habit of picking out a new recipe every week or two, you win twice. On the one hand, you get to try a new-to-you dish and improve your skills in the kitchen. On the other, you commit to regularly forgoing dinner out in order to save money and work your creative muscles. And who knows? You just may love it.

      5. Make coffee at home
      This one’s for you, Starbucks lovers (also, I’m sorry, but you’ll thank me later). Depending on where you live, a standard cup of drip coffee can run anywhere from an affordable $1.50 to a cringeworthy $5 and above. I don’t know about you, but $3 a day—and $15 per workweek—is a gut punch to my wallet. To avoid the temptation of stopping into any of the two Starbucks or four Dunkins on my way to work (yes, I counted), I’ve made a commitment to only brew coffee at home. I can’t operate without java in the morning, so this is actually instant gratification for me, since it means I don’t have to suffer through getting ready sans-caffeine. Three scoops and eight minutes after hitting the start button, I’m happily sipping on my preferred medium roast, hazelnut blend. 
      Want to make coffee at home even easier? With auto-timers, you can set your coffee to brew at a certain hour every day. In the warmer months, you could also brew a huge pot on Sunday and turn it into iced coffee to sip during the week. 

      6. Get a library card—and actually use it
      Unlike platinum highlights and Tamagotchis, library cards are one childhood memento you want to keep with you into adulthood. In case it’s been a minute since you last stepped foot into your local library, consider the fact that library cards grant access to so much more than books. Depending on the library closest to you, signing up for a member card might mean just getting access to hundreds, if not thousands, of new-to-you reads (which sounds pretty wonderful, tbh). On the other hand, it might also mean gaining admittance to everything from career prep programs and language courses to movies and music. And did I mention it’s all free?
      P.S. Your local library isn’t the only place to sign up for a card. For college alums, many universities offer library access to books and databases for graduates and students alike. Check with your school’s alumni services to confirm.

      7. Carpool with friends or take public transportation at least one day a week
      Depending on where you live or what your work setup is like, commuting solo might be the path of least resistance. If you want to get serious about saving, though, carpooling and public transportation are the way to go. Make either option more doable by introducing one or the other to your routine on a set day per week. Perhaps you know your cubicle buddy lives in the next town over from you and drives by your place on the way to work. Why not ask him or her to alternate driving duty with you every Friday? Not only will carpooling save you gas money in the short-term, but it can also extend the life of your ride and decrease pollution.
      If carpooling is not feasible or realistic (in other words, if you live in a big city), public transportation is a saving grace. Instead of relying upon your own car or an Uber to get you to the office, consider taking the local bus or subway to work instead. For the price of a single ride, you may have to sacrifice a few minutes of your morning routine, but you’ll score big on gas or Lyft fee savings. Plus, public transportation is an easy way to make your daily commute just a teensy bit greener.

      8. Shop for makeup at the drugstore
      As much as it pains me to say it, sometimes skipping that Sephora order is a good idea. If you think about it, many “must-have” makeup items aren’t really essential at all. Case in point: mascara. I can’t tell you how often I’ve been suckered into purchasing a prestige mascara just because I was a fan of the brand (looking at you, Lancome Hypônse Drama) or I fell for the packaging. Yet when it came down to testing each tube, I found I loved them about as much as I loved the versions from the drugstore. 
      All in all, for frequent repurchases like mascara, eyeliner, and lipstick, it’s much more affordable to pick them up at the drugstore instead. With cheaper prices and membership discounts, drugstores offer all the go-to products for a fraction of the prices found at department store counters. And if we’re being honest, we all know the CoverGirl LashBlast Volume Mascara is never not a good thing to have in your makeup stash.

      9. Look at leftovers like gold (because they are)
      If you’re trying to save dough and you’re not all aboard the leftover bandwagon, it’s time to hop on and never look back. You see, leftovers are, if not a full meal in and of themselves, the start of something delicious. To make leftovers work for me, I love purposefully making extra of whatever I’m cooking for dinner so that I can pack it up in my container of choice for lunch the next day. While this is a major boon when it comes to lunch prep in the morning (simply grab the container and go), it’s also a sneaky way for me to curb my takeout expenses. If I know I already have a perfectly scrumptious portion of food waiting for me in the office fridge, I’m far less likely to place a pickup order than I would be if I threw together a sad desk lunch that morning. (Let me tell you, a can of microwaveable soup gets old real fast.)

      What everyday savings techniques do you practice? More

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      4 Reasons to Ditch Your Perfectionist Streak for Good

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      I have jumped awake at 3:52am more times than I can count. As a former editor who worked years of evening shifts in newspaper publishing, I was supposed to be able to gracefully manage time, words, and people each night to turn out a perfectly polished product for readers every morning.Most of the time, it went fine, or at least fine-ish. But even if I felt pretty confident about the newspaper I’d helped put together hours earlier, I’d still jolt awake in the dark, absolutely sure I had forgotten something important and would be judged for it.
      In my predawn terror, I was starting to realize that my perfectionism wasn’t just about maintaining my own high standards. It was coming from a place of deep, deep fear. 
      What if someone judged me in the morning or found my work lacking? That would be awful. Maybe I would never recover from the embarrassment. So I played it safe, never taking risks or exploring outside my narrow comfort zone. 
      Over time, though, that zone actually became a lot less comfortable. I was scrambling every day to live up to others’ expectations, afraid to use my own voice. And you know what the worst part was? Nobody whose opinion I valued had ever judged me. The expectations I imagined others had for me were just that — imaginary. 
      That’s when I realized that, as scary as it might sound, living in the real world as the flawed human I was (and very, very much continue to be!) was the only way I could learn and develop my skills and confidence. I was learning what experts already know: Perfectionism can be the very thing that holds us back from being the best version of ourselves. 
      Need more reasons to ditch that perfectionist streak once and for all? Try thinking about what it doesn’t do for you. 

      1. It doesn’t raise your game
      First, those high standards we hold ourselves to? They don’t have to disappear. Striving for excellence and being conscientious is something we should be proud of. But there’s a simple reason that perfection isn’t worth chasing. Our goals have to be achievable, and perfection just isn’t. 
      Take it from Dr. Brené Brown, the bestselling author who studies shame, vulnerability, and leadership. “What emerged for me in the data is that perfectionism is not about striving for excellence or healthy striving,” Brown told Oprah, according to HuffPost. “It’s… a way of thinking and feeling that says this: ‘If I look perfect, do it perfect, work perfect and live perfect, I can avoid or minimize shame, blame and judgment.’”
      If you’ve been hanging on to that perfectionist streak because you think letting go will lower your standards, breathe easy. It’s time to set new goals — ones that challenge you, inspire you, and leave you feeling proud of your progress.

      2. It doesn’t help you grow
      Consider adopting the mantra of entrepreneur and life coach Marie Forleo: “Go for progress, not perfection.” On her blog, Forleo admitted that she could easily polish her posts and other products all day. Like many of us, she wants her work to be as good as it can be.“However, perfectionism is an insidious trap that can grind your output to a halt and suffocate your soul — if you let it,” she wrote. 
      That’s because all that endless tweaking doesn’t give you space to grow. Put your best effort out there and be done with it until you’re ready to make real improvements, Forleo argued.
      “The goal is to always keep yourself in a growth-oriented mindset where you’re focused on learning and experimentation and getting better and just putting shiz out there,” she told viewers of her show, Marie TV. 
      Perfectionism is a defense mechanism that’s more about seeking external approval than it is about doing your own best work and learning and growing in the process. The latter tends to be more meaningful, so remind yourself from time to time that progress — not perfection — is the goal. 

      3. It doesn’t support your health
      If you brush off the rest of these reasons, listen to this one. Perfectionism does zero favors for your health.
      “Recent findings suggest that perfectionism is highly prevalent among children and adolescents, and perfectionism can be quite destructive in terms of its links with anxiety, depression, and suicide,” the summary of a 2014 report on perfectionism begins. 
      Other studies support those findings. They connect the dots between perfectionism and depression, anxiety, eating disorders, and more. If perfectionism is becoming more common, as studies suggest, more people are at risk.
      An increase in perfectionism doesn’t indicate that we’re all just getting better at everything, as BBC Future noted. It’s actually a bad thing.

      4. It doesn’t enrich your life and relationships
      Psychologists say there are a few types of perfectionists. Some — self-oriented perfectionists — may need to know that they’re working at their full potential all the time. They may be disproportionately bothered by making a mistake. They may even expect themselves to be consistently perfect. 
      Other-oriented perfectionists hold others to high standards, expecting the people around them to be perfect. They may not be able to delegate effectively, needing to retain control of work so that it meets their own standards. 
      Socially-prescribed perfectionists are fueled by pressure and others’ expectations of them — real or imagined. They may base their self-worth on whether they can meet those high standards, even if they’re not realistic.
      Each one may struggle with life and relationships in different ways. We are all on our own imperfect journey, like the one that’s described in one of my favorite childhood stories. In it, the Velveteen Rabbit and its friends are discussing the process of becoming Real and truly loved by a child. As they explain, it’s not a journey that has room for perfection — only for being authentic and unique. 
      “It takes a long time,” one toy explains to another. “That’s why it doesn’t happen often to people who break easily, or have sharp edges, or who have to be carefully kept. Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in the joints and very shabby. But these things don’t matter at all, because once you are Real you can’t be ugly, except to people who don’t understand.”
      Take it from Brown. She believes that in order to genuinely connect with others, we have to show them genuine versions of ourselves — struggles and all. The truth, she argued, is that we are naturally interested in people who are authentic, who are honest about their imperfect lives.
      “Perfectionism is not about healthy achievement and growth; it’s a shield,” Brown noted in a CNN op-ed. “Perfectionism is a 20-ton shield that we lug around thinking it will protect us when, in fact, it’s the thing that’s really preventing us from being seen and taking flight.” More

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      Why Imposter Syndrome Can Make You Your Own Worst Enemy

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      I speak fast when I’m nervous. Scratch that: I always speak fast, but when I’m nervous my speed kicks into high gear to the point where it can be difficult to understand me. The first time I had to give an important presentation in the workplace, I was understandably nervous. As part of my training, I knew my colleagues were planning to give me feedback post-presentation, which made me even more nervous. Once the presentation was over, I received overwhelmingly positive feedback. The only negative feedback? I spoke too fast. Sigh.It was at that moment that I realized that being nervous about doing a good job led to my nerves getting in my way. From there on out, I realized that a lack of confidence and those creeping feelings of imposter syndrome did nothing but hurt me. Now, even if I am nervous about a job interview or an important meeting, I push those nerves to the side. I know that if I give into them, they’re just going to get in my way, which in turn gives me one less thing to worry about.
      Being excited about an opportunity, feeling nervous, and lacking confidence can all lead to falling head first into an imposter syndrome black hole. Here’s why you can’t give into those feelings.

      Imposter syndrome isn’t productive
      There’s a dangerous perception spreading around the inspirational spaces of the internet that you have to shut imposter syndrome out completely, and that you can never let those feelings of doubt or insecurity even cross your mind. That’s a really unfair standard to set, and one that can make you feel even worse when you are struggling with imposter syndrome. It’s OK to have feelings associated with imposter syndrome, as long as you can set them aside before they begin to harm you.
      For example, if you’re scrolling through LinkedIn and see your dream job pop up, it’s totally understandable to worry you aren’t qualified based on the job description, but it’s not OK to choose to not apply because you don’t feel like you deserve your dream job. You can feel insecure when pitching a potential client, as long as you don’t lower your prices drastically just because they have a different idea of what your time is worth.
      Imposter syndrome is so unproductive, so acknowledge your feelings, remind yourself of where these feelings stem from and why you’re ready to move past them, and then go ahead and check imposter syndrome off your to-do list.

      Source: Gabriele Gzimailaite

      Skip the self-fulfilling prophecy
      Similar to how I learned that my fears about doing a bad job while public speaking make me actually do a bad job while public speaking, there are countless ways that imposter syndrome can lead to the exact results you were afraid of. If we tell ourselves we aren’t worthy of an exciting new opportunity, don’t put ourselves out there at networking events, or are afraid to start that business because we’ll never sell a single product, then what will happen? We won’t gain the new opportunity we wanted so badly; we won’t make any valuable new connections; we won’t ever start that business. If you succumb to imposter syndrome, you end up with the same results that imposter syndrome makes you feel will come to fruition. So what’s the point in giving in instead of taking that shot?

      Source: Andrew Neel

      You owe yourself more
      Nowadays, I don’t have to do much public speaking. As a freelance writer, I tend to stick to the written word, but there are countless other ways imposter syndrome creeps into my daily life. Is it a waste of time to pitch that really cool publication? Does anyone want me to share my work on my Instagram Stories? Can I really ask for that rate? I can’t get an answer to these questions unless I move forward. I won’t know if a publication will reject me until I pitch them. I won’t know if I can raise my rates until I try. I won’t get feedback on my work until I put it out into the world. One day I realized I owed it to myself to try. Do I get rejected? All the time. But rejection gets way easier to deal with once you’ve faced it a few times. Not to mention, by putting myself out there more and more, I don’t have all of my eggs in one basket, and don’t find myself as disappointed if something doesn’t work out.
      We all owe it to ourselves to try. This sounds cheesy, but do you really think at the end of anyone’s life that they wished they didn’t put themselves out there as much? Probably not. You without a doubt owe it to yourself to stop letting imposter syndrome be your own worst enemy. I know that is so much easier said than done, but try to remember that next time imposter syndrome is about to take hold. You’re a total badass and you’ve got this, no matter what that voice in the back of your head says. More

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      I’m a Black Woman and I Don’t Know How to Celebrate My Accomplishments

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      “You are your ancestors’ wildest dreams, you are the epitome of what Martin Luther King Jr. marched for,” said my friend Steven. This statement took me back for a second. I knew what he was implying with his statement, I just didn’t know how to feel about it. During that moment, I started to think about how this a common feeling I had since I graduated high school. Hearing these words brought back a lot of feelings that have plagued my mind since I started my undergraduate studies. Were my accomplishments really that powerful that I made my ancestors proud? Was I really “making my ancestors proud”? Which is a popular saying in the Black community. I always had some of my family and friends hype me up about the opportunities that I have been fortunate to have. But honestly, I always felt like I still wasn’t good enough. It sometimes felt like I was living a double life. I was successful, put-together, and happy on the outside, but on the inside I was crippled with self-doubt, anxiety, and self-pity for some of the decisions I made and how my life turned out. 
      Feeling like I “made it” gave me sorrow about Black people who would never know the feeling because they had the opportunity to live to see their full potential. Feeling like I “made it” gave me doubt about what my future held since I accomplished a lot in my early 20s. The feeling of accomplishing a goal was never an easy feeling for me. I would feel immense gratitude for how far I came, and then a rush of sadness came over me because it was a voice in my head telling me I just got lucky and one day it would not always be that way. A feeling of self-doubt would tell me that I was not worthy of the dreams I had in my head. Anxiety told me that I was only achieving my dreams because I was the token Black girl and I made white people feel comfortable. Not knowing how to celebrate my accomplishments started when I was in elementary school. 

      Were my accomplishments really that powerful that I made my ancestors proud? Was I really “making my ancestors proud”

      In elementary school, I loved reading, and my mother did too, so we would go to the library every weekend to find a good book to dive into. Reading became my safe haven from the world and let me explore life beyond the subsidized housing I lived in. I was able to put myself in someone else’s shoes for a short period of time. I was able to learn about things that “project kids” never had the chance to learn or experience. Since I loved reading, this helped me excel in school and get ahead of many of my peers. I was always praised by my parents for my good grades and excelling in different subjects in school. 

      It sometimes felt like I was living a double life. I was successful, put-together, and happy on the outside, but on the inside I was crippled with self-doubt, anxiety, and self-pity for some of the decisions I made and how my life turned out. 

      The praise and congratulations went on into high school and college. I was always made to feel like I was on top of the world. In retrospect, I have learned that this was a contributing factor to why I felt like I couldn’t slow down and appreciate my wins. I always felt like I had to achieve more, go harder, and not settle too much on what I had accomplished or the opportunities I had opened up doors for me. I always had to think 10 steps ahead, and never get too comfortable with what I had. This is a problem that not only I deal with, but the reality of what people of color, especially Black people, have to deal with. When you are a Black person—a Black woman—society and systematic oppression make you feel like you no one cares about what you accomplished and that you need to always stay on your toes. If we celebrate, there is always something in the back of our heads telling us that it could be taken away or we don’t deserve the fruit we bear because we are not worthy of hitting that “glass ceiling” (whatever that means) that we see so many non-people of color hit. 

      I always felt like I had to achieve more, go harder, and not settle too much on what I had accomplished or the opportunities I had opened up doors for me. I always had to think 10 steps ahead and never get too comfortable with what I had.

      I recently spoke to a friend of mine who expressed on social media that she always felt like she wasn’t doing a good enough job at work and the pressure she always felt at work, regardless of what her superiors told her. She said that the hardest part about being a Black woman in corporate America/non-profit is, “We aren’t afforded bad days, passion, frustration, or disappointment. Every negative emotion we may have is an attitude of aggression. We aren’t even allowed to be introverted or shy because then we are mean, stand-offish, or unapproachable. This is especially problematic in the non-profit sector because of the emphasis put on the donor opinions and experiences.”
      When Black women constantly feel this way at work, it often seeps into our personal lives. We often think our accomplishments or wins won’t matter when the dust settles because it’s always “what’s next.” We never get extended the grace to reel in what we accomplished and the life we have built for ourself. If we get the job, the house, the man, or the promotion, we always get the rebuttal of “When are you going to get a man?” or “What do you even do?” I asked my same friend, “Would you say you know how to celebrate your accomplishments? And she expressed to me it is difficult for her to acknowledge them. “Honestly it is difficult. A lot of times I look at things like ‘this is what I was supposed to do.’ This is no different than what Black women also feel in their personal lives. Society looks at us as being the “strong” one because of what they have made us endure and what we keep allowing. But when you feel like you are already a minority, you already know you have to work 20 times harder than anyone else, Black and white people included, we often feel like being strong and enduring what is thrown at us is what we are designed to do. 

      When you are a Black person—a Black woman—society and systematic oppression make you feel like you no one cares about what you accomplished and that you need to always stay on your toes. If we celebrate, there is always something in the back of our heads telling us that it could be taken away or we don’t deserve the fruit we bear because we are not worthy of hitting that “glass ceiling” (whatever that means) that we see so many non-people of color hit. 

      In most of my jobs, relationships, and friendships, I always felt like I had to know how to take pain and suffering as the first step in order to reap the rewards. As I sit back and think of what I have accomplished and how I accomplished it, it all was derived from pain. I wanted to excel in college because I know most people like me don’t get the opportunity. Pain. I moved to New York to have better opportunities and felt ostracized and dealt with systematic racism. Pain. I found one of my passions for working in Diversity and Inclusion, but if I had not attended a predominantly white graduate school and faced racism and prejudice for the majority of my days, I wouldn’t be where I am today. But it was all derived from pain and suffering that America chooses as a weapon to make Black women feel inadequate for what they want to accomplish.

      We never get extended the grace to reel in what we accomplished and the life we have built for ourself. If we get the job, the house, the man or the promotion we always get the rebuttal of “When are you going to get a man?” or “What do you even do?”

      Sometimes it’s hard to decipher whether something is right for me if I didn’t have to suffer first to get it. This is an ongoing struggle for not just Black women, but also Black people. We always work 20 times harder, we are always thinking about our next goal, what we are going to do next and if suffering or obstacles are not attached to them—it feels too good to be true. 
      Black women don’t get the same grace from a society that we give everyone else. It is a never-ending cycle that we have to go through in order for people to see our worth. Just because you think we are strong, doesn’t mean we have to always showcase that trait every day. 

      Black women don’t get the same grace from a society that we give everyone else.

      There is no right solution to make Black women feel like they don’t have to wear the weight of the world on their shoulders. It is a learned habit that America and the people who have made up their own idea of what a Black woman is before getting to learn them. It will take years and decades to untwine the idea of what a Black woman is or is not. 
      Black women deserve the same dignity, rights, protection, and grace that is given out so freely to everyone but them. In order for Black women to get the chance to heal, feel, celebrate, and accomplish their desires, society has to change the narrative that has kept Black women in a box.  More

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      in beauty and fashion

      Meet the Powerhouse Public Health Expert Behind Beauty Company BLK + GRN

      by

      When you add any face mask, deodorant, or body scrub to your BLK + GRN cart, you’re not only buying a top-notch addition to your self-care arsenal—you’re also buying a product that’s non-toxic and made by a Black artisan.Dr. Kristian Edwards, DrPH, the founder of this online marketplace for all-natural beauty and lifestyle products from Black-owned businesses, is on a mission to make living green and shopping Black easier and more transparent. All of BLK + GRN’s products—from makeup to multivitamins to moisturizer—are vetted by Edwards personally, she said, plus aestheticians, dermatologists, makeup artists, and other professionals (since, as anyone who’s explored ‘clean’ beauty knows, just because a concealer or deodorant is made with natural ingredients doesn’t mean it necessarily works).
      Edwards hopes BLK + GRN serves as an educational platform too. Shoppers can get to know the entrepreneurs behind a favorite candle, lipstick, or lotion, and find research-backed information on the benefits of switching to products sans potentially harmful chemicals.
      The idea for BLK + GRN came to Edwards, a professor of public health at George Washington University, after coming across research showing that beauty products marketed to Black women scored lower in potentially harmful ingredients than those aimed at the general public. Because the report found that Black women appear to buy and use more personal care products, this could mean they’re being exposed to more of these potentially dangerous chemicals.

      Source: @blkandgrn

      Edwards felt she had to take action. With the report finding that ingredients in these commonly-found products may be linked to cancer, hormone disruption, allergies, and other serious health conditions, she felt the potential risks were too dire not to. She started by overhauling her own medicine cabinet, seeking to fill it with less harmful products. Around the same time, Edwards read Our Black Year by Maggie Anderson.
      “I was convinced of the importance of Black people, and people in general, supporting Black-owned brands, that every dollar should be a vote,” she said. She combined the two goals, looking for natural products that also came from Black makers.
      After testing boxes and bottles galore of sunscreen and shampoo, discovering lesser-known brands along the way, her mission expanded. “I wanted to create a space to make it easier for people to find them,” she explained. Edwards launched BLK + GRN in 2017.

      Source: @blkandgrn

      What started as a solo operation, with Edwards packing up every order herself from her Maryland home, has grown to a team of six selling more than 90 wares from 71 artisans and counting. Hearing from customers who say ditching toxic products thanks to BLK + GRN has changed their lives keeps Edwards going. So, too, does growing alongside the business owners whose goods the marketplace stocks. “They’ve become family at this point,” she said. 
      As the site has evolved, Edwards said she’s committed as ever to providing information on cosmetics and creators. There’s a BLK + GRN podcast, a blog and resources such as a list of 20 potentially harmful ingredients you won’t see in products on the site (Edwards recommended printing it out and taking it with you if you shop elsewhere). Social media, too, is a way Edwards and her team hope to spread the word on clean beauty. “We always try to talk to customers wherever they will listen,” she said. 
      One such discussion is about the higher prices of natural products. Instead of viewing these products as luxury items, Edwards hopes people see buying better ingredients as an investment in health.

      Source: @blkandgrn

      “What are you worth? What is your value? Is making that choice now better for your health?” she said. “We try not to tell people what to do. We just want them to think about it, we try to get people to have those conversations.” 
      Eventually, Edwards said she’d like to establish relationships with more farmers and suppliers of natural ingredients, so she can connect her artisans more directly to the ingredients they use. 
      She’d also like to start an accelerator program to provide training and capital to Black-owned businesses, which, especially those owned by Black women, are historically underfunded.

      Source: @blkandgrn

      Below, check out some of BLK + GRN’s top-selling products. As Edwards pointed out, just because BLK + GRN’s products are made by Black women, that “doesn’t mean they are specifically for melanated skin. Anyone can use them.”  More

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      in lifestyle and culture

      10 Email Mistakes You Should Always Avoid

      by

      One of the most important career lessons we can learn is that work is not synonymous with email. Treating email like the tool that it is rather than making it the end-all, be-all is essential to bring some sanity to our days. For many of us now living in this always-on virtual work world, our inboxes can feel like they run our lives. If you’re making these email mistakes, now is a good time to reset.
      1. The “reply-all” catastrophe
      There is no horror like the horror of a reply-all fail. Whether it was your error or you are bearing witness to someone’s quick trigger finger failure, it’s painful. If at all possible, train yourself out of any reply-all habit. Make a single reply your general default, and anytime you are inclined to reply to a group, ask yourself, “Does everyone on this note really need to take action or be immediately informed of this development?” The answer is almost always no.

      2. Unclear takeaways
      Email is an enabler, not a task unto itself. With that in mind, try to stay disciplined and not fire off emails without a clear call to action. Do recipients need to schedule a meeting? Make a decision? Act on a client need? As you would any other compelling communication, close your email with the exact action item you need from someone, using their name, what you’re expecting, and by when. “Amy, Could you be sure to call the client with this update before 5pm tomorrow and let me know their response?”

      3. Super long emails
      In the same way that many meetings “could have been an email,” sometimes we find ourselves in an email chain that a quick call or huddle could fix. If you find yourself three or four replies into a group conversation, suggest cutting the thread short and putting everyone on the phone for a “huddle.” Use the time to drive toward decisions or clarity, and keep it 15 minutes tops.

      4. Getting the tone wrong
      Being too formal or too casual can blow up an email. As a rule of thumb, the less you’ve worked directly with a person, the more you should have a formal and professional email approach. Seniority also still matters here. Your manager’s boss, or others up in the organization should get your best foot forward on an email, even if it is a quick ask. It’s also important to bring a little humanity to your emails as your relationship with people grows over time. “Hope you had a good weekend!” can go far with a closer colleague when you’re firing off a note over an early Monday morning need.

      5. Not sleeping on it
      If there’s a shred of controversy in your note and you don’t need to send it immediately, sleep on it. I have yet to meet an email that I haven’t made better by giving it another 18 hours to think through. Even if you’re not actively crafting a new note, you’ve stepped away from a possibly heated response or complicated question, and your subconscious will come back to it with a better version.

      6. Misusing BCC
      BCC is a tricky beast. There’s definitely a shred of embarrassment when a recipient realizes they weren’t in actual copy, but responds to a larger note. Be really thoughtful about your motivations for using it. If you’re trying to keep a message private, a forward with a caveated note may be better. Another smart way to use BCC is to call attention to moving people into the BCC line and announce the gesture. “While we go back and forth on meeting details, dropping Sarah and John to BCC to spare their inboxes! We’ll come back with a final plan.”

      7. Leaving the subject line static
      Especially after vacation, piles of responses tied to the same subject line is dreadful. (The cleanup feature in Microsoft can help.) However, it’s always such a joy when you’ve found a note where someone has gone to the trouble of amending the subject. Did you add an attachment? “With Meeting Notes” gets added to the subject line. Is someone giving a new perspective? “Including Audit Team for Comment.” These little nuggets are also my own useful trail for finding where ideas diverge in a mountain of sent emails.

      8. Being unaware of time zones and holidays
      One of the most thoughtful signature blocks I’ve ever seen included the line “I’m sending this email because it suits me and my time zone. I do not expect responses outside of your normal working hours unless expressly indicated.” In our especially global world, it can be hard to stay on top of people’s respective time zones, relocations, and personal holidays. Adding an indication that you know they may be otherwise occupied and clearly stating your timelines is both professional and courteous.

      9. Being the first one to reply
      There are definitely moments where you’re the best one to jump in with an addition or reply. However, most of the time, sparing yourself as the first response pays dividends. First, if we truly run our workday like email is not our job, you shouldn’t be in your email all day. That means that realistically, hours could go by before you get to an email. Try testing the waters in a small way here if holding off on responses feels uncomfortable. Start with notes where you’re in a group of respondents. You may find it surprising to see how self-sufficient people are, or how effectively a conversation advances without you needing to jump in.

      10. Rushing the send
      “Rushing the send” is the sister of being the first to reply. Slow. Down. All of us are going a million miles an hour these days, but taking that extra few minutes to edit something is hugely beneficial. Are all the right people on this email? Does it have a clear, actionable purpose? Is it as long as it needs to be, but as short as it can be? Giving yourself a little personalized email checklist before you hit send can sharpen your communication skills and your professional profile. More

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      in health and weelbeing

      4 Reasons Why Multitasking Is Not the Best Option

      by

      Allow me to recap what my morning has looked like so far.I answered a couple of emails before starting a load of laundry. I answered another email, jotted down a few thoughts in an article outline, scrolled through Instagram, and then returned a couple more emails. I changed the laundry loads while on a phone call and then turned my attention once again to that article outline I promised myself I’d finish that morning.
      That’s pretty much standard for me — and I’m willing to bet the same holds true for you. When there are seemingly endless things to get done during any given day, multitasking is our new normal.
      But, in case you haven’t already heard, as irresistible as multitasking might seem, it’s really not the most efficient way for you to get your work done. Here’s why.

      1. Multitasking makes you less productive.
      This seems counterintuitive. How can doing two things at the same time actually make you less productive? Well, for starters, you aren’t actually doing two things simultaneously. Scientists say that’s almost impossible for humans to do well (hence why rubbing your stomach while tapping your head is such a beloved party trick). What you’re doing instead is rapidly switching between two tasks. You jump from that email to that project, and so on and so forth.
      Not so bad, right? Consider this: That constant switching counts as an interruption. You’re ripping your focus from one task to dedicate it to another. And, those constant disruptions come at a pretty high cost. Research shows that it takes an average of 23 minutes and 15 seconds to refocus on the original task that was interrupted.
      So, if you task switch just four times each workday (and, let’s be honest, you’re doing it far more than that), you’re spending nearly an hour just trying to get yourself re-committed to the project at hand. See? Not so productive after all.

      Source: @brooklynblonde1

      2. Multitasking hinders your memory.
      The other day, my mom called me to remind me of something important I had to do. “Oh, that’s right — you need to remember that,” I recited to myself while hanging up the phone. I figured I’d crank out one quick email before tackling that reminder. But — you guessed it — before I managed to circle back around to that, I had entirely forgotten what I was supposed to be doing.
      Sound familiar? That’s because our compulsion to multitask is actually sabotaging our memory. Research from the University of California San Francisco found that multitasking negatively affects our short-term memory — which is also referred to as our “working” memory. Your working memory is what enables you to remember an important deadline someone just told you or the fact that you need to call and schedule a dental cleaning.
      So, if you find yourself forgetting your lunch in the fridge after you told yourself eight times to grab it or not being able to remember a friend’s phone number when she just told it to you, you might be able to blame your multitasking habit for those lapses in your memory.

      Source: Colorjoy Stock

      3. Multitasking leads to poor work.
      Another danger of not being able to commit all of your focus to something? You’re increasing the likelihood of errors. Dr. Paul Hammerness and Margaret Moore, authors of Organize Your Mind, Organize Your Life, discovered that multitasking increases your chances of making a mistake or even missing important information or context entirely.
      It makes sense. I’m far more likely to let a typo slip through in an important email if I’m writing that message while also watching TV or talking with a friend. While your urge to rapidly switch between tasks might make you feel like a productivity superhero, it’s probably actually leading to lower-quality work than what you’re capable of producing.

      Source: @alabasterfox

      4. Multitasking makes you feel frazzled.
      How does constantly hopping back and forth between different emails and assignments make you feel? Personally, I feel totally stressed — my eyes feel bleary, my heart rate quickens, and I end the day feeling like I got nothing of real value accomplished. Compare that to spending a couple of dedicated, focused hours to making progress on a big project. How do you feel at the end of that work session? Probably a whole lot different.
      According to David Meyer, PhD, a professor of psychology at the University of Michigan, that’s because multitasking has been proven to boost your stress levels. When you’re trying to accomplish a bunch of tasks — particularly highly important ones — simultaneously, your brain responds to those seemingly impossible demands by pumping out a bunch of adrenaline and other stress hormones.

      Your brain responds to seemingly impossible demands by pumping out adrenaline and other stress hormones.

      The even worse news? A steady flow of those types of hormones can threaten your health. That means multitasking isn’t just sending you into a mental tizzy, it can actually be throwing your body out of whack as well. This only scratches the surface on all of the potential pitfalls related to multitasking. From stifling your creativity to negatively impacting your relationships, this compulsion to cram as many tasks as possible into one time slot doesn’t have a lot of benefits.
      That being said, stopping this natural tendency can be tough — particularly when you’re saddled with a to-do list as long as your arm. The next time you feel the urge to multitask (which I can only assume will be within the next five minutes or so), challenge yourself to stay focused on the task in front of you. You can also experiment with different time management techniques — such as task batching or the Pomodoro Technique — to see what makes you feel your most productive.
      Whatever you do, it’s sure to be a lot more beneficial than constantly switching gears.

      How do you resist the urge to multitask? Let us know! More