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    How I got my job as… Founder of a UAE-based floral boutique & PR agency

    This week we speak to Haidi Al Marsumi, Founder and Creative Director of Haidis PR and Haidis Floret, a UAE and UK-based floral boutique and PR agency.
    Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
    From bespoke arrangements for events to managing clients through her boutique PR agency, her creative journey is testament to how she’s always ahead of the curve.
    In an exclusive interview with Emirates Woman, we delve deeper into Marsumi’s creative vision, lessons learned, and how her journey in the industry began.
    What was your favourite subject at school?
    English Literature, as I’ve always been fascinated by storytelling and how words can capture deep emotions and create vivid images. This love for literature has influenced the way I approach both branding and floral design, where every detail tells a story.
    What was your first job?
    My unofficial first job was growing up in wedding halls, watching creativity unfold alongside my mother, who was a wedding planner. She would give me small tasks to keep me busy while I watched creativity unfold around me. That early exposure sparked my appreciation for the process behind events. Later, my first official business venture was launching a fashion line as part of the Young Entrepreneur competition by His Highness Sheikh Mohammed bin Rashid Al Maktoum, which gave me invaluable experience in entrepreneurship.
    What brought you to Dubai?
    As I grew up in Dubai, I’ve always known there’s no better place to start a business than here. Even when If I operate in multiple countries, I will always need a base in Dubai because of its unique blend of innovation, culture, and opportunity. This city inspires me to grow my brands while staying connected to a dynamic and ambitious community.
    What inspired you to enter the PR and floral space and launch your brands?
    I hold a Bachelor’s degree in Business Administration with a focus on Marketing and E-commerce, as well as a Master’s in Digital Marketing. I’ve worked across various sectors in marketing, but I found my true passion in PR, especially because it’s closely connected to psychology, something I’m deeply interested in. I wanted to start my own company because nowadays, marketing and PR are often divided into too many confusing labels, sometimes just for sales reasons. But the truth is, PR is a marketing tool, and the real impact in marketing based on consumers psychology and building a real connection as well the image you build for the brand through effective storytelling. I wanted to create a company that combines it all. This space perfectly serves both my passions and creativity. I love organizing events and tying them to a brand’s DNA to create meaningful experiences, and nothing beautifies an event quite like flowers. Floral design is a therapeutic art, one that only true lovers of the craft truly understand.

    Talk us through the concept?
    Haidis.PR is focused on building authentic brand stories through strategic communication. It’s about helping brands connect with their audiences on a deeper level using consumer psychology, storytelling, and tailored brand positioning. Our aim is to create PR that’s not just noise, but a meaningful narrative. Haidis Floret, on the other hand, began organically. During our events, we received so many inquiries from guests asking if they could order the floral arrangements separately. My passion for flowers was obvious through the floral pieces I designed at events, and it felt natural to launch Haidis Floret as its own standalone brand. I wanted to extend the experience beyond corporate events and PR campaigns, to be part of people’s daily celebrations too, whether through online daily floral orders or personal occasions. Together, both brands complement each other by blending strategy with creativity, building stories you can see, feel, and remember.
    What are the key elements of your role?
    In PR, I craft ideas and build storytelling that carries both emotional and psychological meaning, always connected to the brand’s identity. Whether it’s an event, PR gifting, a photoshoot for a campaign or daily social media content, I act as the creative director behind every concept, making sure it aligns with the message we want to communicate. On the floral side, I design every piece personally, whether it’s for a large-scale event or the website collections. I always create the initial design, then our florists follow that direction. Floral design is a deeply creative process for me, and I see each arrangement as a piece of art, ensuring it reflects the emotion and message behind the occasion. Together, both brands complement each other by blending strategy with creativity, building stories you can see, feel, and remember. Across both sides of the business, I stay closely involved to make sure everything is aligned, intentional, and elevated.

    Talk us through your daily routine.
    I’m an early bird and usually start my day around 5am. On calm, balanced days, I like to begin with a workout, it gives me a positive boost and sets the tone for the rest of the day. On event or shoot days, we often start as early as 6 or 7 AM, making sure the set is ready and the floral designs are executed perfectly. For large installations, the setup can begin two or even three days before the event. My day includes everything from overseeing floral styling to coordinating talent, deliveries, and guest arrangements. In my field, there really isn’t a fixed routine, some days are packed with morning back-to-back shoots and evening events, while others are calm and quiet, giving me time to reset, recharge, and plan.
    What advice do you have for anyone looking to follow in the same footsteps?
    My advice would be to stay authentic to your passion and never stop learning. Focus on building genuine connections with clients, your audience, and your team. Understand the psychology behind consumer behavior; it’s what makes your storytelling truly effective. Most importantly, let everything you do carry valuable sentimental meaning. Remember, you succeed best at things you’re passionate about the most. When you put that energy into your work, people will resonate with it. Also, don’t rush growth and always think long-term success, not short-term.
    Tell us more about the pieces?
    Each piece we create is crafted for a reason, carefully connected to the meaning of the flowers and tied to the personality of the individual or brand. For example, our Haidis.Floret website “Feeling Extra Collection” features giant floral bags designed for the senders who love to give, and for the receivers, it’s for those who love to stand out from the standard. We also create artistic, sculptured floral designs for brands that focus on creativity and bold expression. Every flower has its own meaning, allowing it to speak uniquely for a brand and deepen the emotional connection with its audience.
    What is the best piece of advice you have ever received?
    The best piece of advice I’ve ever received through this field is: instead of making someone else’s dream come true, make yours. This mindset inspired me to start my own company and pursue my true passions. Even if it means more work than an ordinary job, at least I am building something of my own that will last a lifetime with me.
    And what is the worst?
    I think the worst advice I’ve ever gotten is to chase trends for the sake of views, whether for personal branding or brand building. While it might bring quick attention, it often lacks authenticity. It’s much better, even if it takes more time, to build something genuine that people won’t just remember for a few months but will leave a lasting impression and create loyal customers for life.

    What’s the biggest challenge you have had to overcome?
    Throughout my career, I have remained patient and resilient. While I haven’t faced major obstacles so far, some challenges are more mental than practical. For example, not everyone shares my taste or perspective, so sometimes, even if the outcome isn’t exactly as I envision, I need to compromise and truly understand the client’s personality and preferences. It’s essential to incorporate their individuality into the work, even when it differs from my own vision. Additionally, being a perfectionist and working with intense passion can be exhausting. Since not all team members share the same level of passion or attention to detail, I’ve learned that patience and empathy are key to effectively guiding and supporting the team.
    What’s lies ahead for the brand?
    Haidis PR and Haidi Floret are growing in exciting new directions. At Haidis PR, we carefully select projects to ensure each receives our full creative focus and maintains the highest quality. Meanwhile, Haidi Floret operates more freely, reaching a wider audience with everyday floral offerings that bring beauty and meaning into daily life, not just special events. We are expanding into new concepts and locations, both locally and globally, while keeping Dubai at the heart of everything we do.

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More

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    Manisha Raney, founder of Aara Floral Luxury on building a brand with soul

    Aara Floral Luxury founder Manisha Raney sits with us to discuss what it takes to build a brand with a soul, her inspirations, and what Aara really means to her.
    What do the first 30 minutes of your day look like, your morning routine?
    The first 30 minutes of my day are all about setting the mood – for the flowers, the space, and myself. I open up the boutique just as the city is starting to stir, and there’s something so special about that early quiet. I check the stock of fresh blooms and start arranging the display so it draws people in – it’s a small space, but I want it to feel warm and welcoming. I sip my coffee and go over the day’s orders – any special arrangements, events, or deliveries. Honestly, it’s my favorite part of the day – it’s calm and meaningful.
    What inspired you to start Aara Floral Luxury, and what does the name “Aara” mean to you personally?
    Flowers have always spoken to me in a way words sometimes can’t – they lift moods and soften moments. Starting my own flower boutique felt like the most natural extension of who I am. Whether it’s a quick bouquet on the way home or something custom for a big occasion, I get to be a small part of people’s stories. That’s what inspired me – the chance to create small moments of joy, one bloom at a time. The name Aara is actually a combination of my children’s names, so from the very beginning, the boutique has been rooted in love, family, and meaning. What truly sealed it for me, though, was discovering that Aara also means “light” and “adornment” in different cultures. It felt perfect – because that’s exactly what flowers do: they brighten spaces, lift spirits, and mark the moments that matter. Starting this boutique wasn’t just about florals – it was about creating something meaningful, inspired by the people I love most. Aara is a reflection of my family, my passion, and the joy I hope to share through every bouquet.

    Can you take us back to the moment the idea for Aara first came to you, what sparked it?
    It was a mix of passion and timing, really. I’ve always felt drawn to flowers – their beauty, their symbolism, the way they can completely shift someone’s day. But what truly sparked the idea was realising how much joy I felt in creating small, thoughtful arrangements for friends and family. It wasn’t just about the flowers – it was about the feeling behind them.
    How did your background or personal experiences shape the creative vision behind the boutique?
    My family has always been my strongest support system, and their encouragement was key to the vision behind Aara. Through their love and support, I was able to build something that feels deeply personal. The values they instilled in me – hard work, resilience, and the importance of family – have shaped how I approach this business. Aara isn’t just a business; it’s a reflection of the strength and love my family has always given me. It’s a reminder that with the right support system, anything is possible.
    What makes Aara Floral Luxury different from other floral concepts in the region?
    What makes my boutique different is the heart behind it. Aara takes a deeply personal approach to floral design. From the carefully curated blooms to the thoughtful finishing touches, everything is crafted with heart, elegance, and soul. I’m personally involved in selecting the flowers, choosing the right color palette, and designing each bouquet and arrangement. We focus on intentional florals – less about trends, more about connection. Whether it’s a spontaneous gift or a grand celebration, I want people to truly feel something when they receive our flowers. It’s personal, soulful, and curated with care – that’s what sets us apart.

    Where do you usually draw inspiration from when curating your floral arrangements?
    I draw inspiration from many places, but nature is always my starting point. The changing seasons, the textures of leaves, even the way light filters through petals – those small, natural details guide my colour choices and composition. Emotion plays a huge role too; I often think about what I want the arrangement to feel like – whether it’s calming, romantic, or bold – and build from there. Each piece becomes a kind of visual story, rooted in both intuition and inspiration.
    What were some of the biggest challenges you encountered while launching Aara, and how did you overcome them?
    One of the greatest challenges I faced while launching my brand was striking a balance between creative expression and the realities of running a business. I knew how to work with flowers and create meaningful arrangements, but building a brand meant stepping into roles I wasn’t initially comfortable with – marketing, pricing, sourcing, logistics. At times, it was overwhelming, but I embraced it as part of the creative journey. I spent time refining my voice, understanding my audience, and trusting my instincts. Another challenge was carving out a unique identity in a space filled with incredible talent. I overcame that by staying true to my aesthetic and focusing on storytelling – letting each arrangement carry emotion, texture, and intention.
    What flowers would you suggest as a gift to uplift any home?
    To uplift any home, I love suggesting flowers that feel fresh, vibrant, and full of life. You can never go wrong with sunflowers – they instantly brighten a room with their bold, happy energy. Peonies are another favourite; their soft, full blooms bring a sense of romance and elegance. For something timeless, white lilies or hydrangeas offer a fresh, calming beauty.

    What have been some of your proudest milestones since launching Aara?
    Since launching Aara, every small step has felt like a big, meaningful milestone. Seeing our very first customer walk away smiling with a bouquet was unforgettable. One of my biggest milestones has been building a community of loyal customers who connect with the heart behind Aara. Every positive message, every returning client, every recommendation – it all reminds me why I started.
    What’s next for Aara Floral Luxury?
    Looking ahead, I’m excited to continue growing Aara with the same heart and creativity it began with. I plan to introduce seasonal collections, host flower arranging workshops, and collaborate with other local businesses to create unique experiences for our community. I also hope to expand into a second location and enhance our online presence, so more people can experience the beauty and spirit of Aara – wherever they are.
    This is The Self-Care Issue; what does self-care look like for you on a daily or weekly basis?
    To me, self-care means giving yourself permission to slow down and reconnect – with your mind, your body, and your heart. It’s about listening to what you need in the moment – whether that’s rest, creativity, or movement. Sometimes, it’s as simple as a walk, spending time with my family, arranging flowers just for myself, or setting boundaries to protect my energy. Self-care is really about balance, kindness, and being present.

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More

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    8 UAE florists to make Valentine’s Day extra special

    Life

    by Sarah Joseph
    3 mins ago

    A romantic gesture can go a long way for any Valentine’s Day, especially a luxurious bouquet from one of the UAE-based florists to express your love.
    From an elegant take on roses to show-stopping arrangements, flowers always hold a special place in everyone’s heart.
    Ensuring you’re all prepared, Emirates Woman has curated a guide of all the UAE florists to purchase a bouquet from for this special occasion.
    800 Flower

    This luxe e-commerce platform offers same-day bouquets which can be delivered across the UAE. So show off your love this February with all the exquisite flowers, to ensure that this important day ends with a smile. With heart-shaped floral creations and extraordinary bouquets, there are plenty of options to choose from, including mouth-watering chocolates and memorable cards to make it a day to remember. The specialists will ensure these Instagrammable-creations will leave a lasting impression for years to come.
    For more information visit 800flower.ae
    Darcey Flowers

    With nothing but heartfelt blooms that exude nothing but love, Darcey Flowers is a premium flowers shop that offers a wide range of luxury flowers to make the occasion even more special. From red roses to sophisticated peonies, the options are endless and each bouquet will truly be cherished by the receiver.
    For more information visit darceyflowers.ae
    Fine Blooms

    Fine Blooms brings a fresh and imaginative approach to florists in the UAE with beautifully sourced pieces with expert florists any time of the year. Born with the ability to transform spaces in private residences, event venues and corporate environments, each bouquet is inspired by architecture and is designed to express love, especially this month.
    For more information fineblooms.com
    Florette

    Known for their exquisite arrangements, Florette brings an array of fresh flowers delivered straight to your door. It aims to offer the best seasonal bouquets and designs them specifically to make every special moment come alive. From floral centrepieces to lavish bouquets, each creation is wrapped in a classic manner for that sophisticated look. This Valentine’s Day, customers can choose from an array of flowers ranging from eucalyptus to fragrant freesias.
    For more information florette.ae
    Go Flower

    Go Flower is designed to bring only the best blooms of the season into your home. From red Milan roses to Fuschia flowers with eucalyptus, each bouquet is tailored to the customer’s preferences. These romantic designs are sure to add that oomph to someone’s day and make the occasion even more special.
    For more information visit goflower.ae
    Floward

    This exclusive Valentine’s Day collection has a plethora of bouquets and creations to choose from. Whether a parent, friend or a loved one in your life, the best way to express your love is through these simple yet pristine creations are designs that have a gorgeous appeal. To order Valentine’s Day flowers online simply choose which bouquet represents your loved one the best, from colorful to classic floral stems.
    For more information visit floward.com
    Blooming Box

    From stunning bouquets to lavish bundle treats, Bloomingbox has launched a sophisticated Valentine’s Day collection this year. Ensuring you’re loved ones feel special, the brand has curated a selection of exclusive hampers in collaboration with leading brands such as Montblanc, Cipriani, Rituals and Mirzan as the bouquets are sent with a personal touch for that special someone in your life. With delectable cakes and heart-shaped chocolates to complement each gift, there’s something designed to cater to each one and make them feel special.
    For more information visit bloomingbox.com
    Black and Blanc

    This premium flower delivery service in the UAE is offering a delightful selection of fresh flower arrangements that can beautifully adorn any home. From vibrant red roses to infinity ones that last a lifetime, this eternal gift is designed to ensure your loved one only deserves the best this season.
    For more information visit blackandblanc-fleur.com
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature image: Instagram @holliemercedes More

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    Curate the perfect winter bouquet with the experts at Darcey Flowers

    Life

    by Sarah Joseph
    22 seconds ago

    With the winter season soon approaching, it’s time to select pieces that are curated for the cooler months with Darcey Flowers.
    To understand, what complements the season, Emirates Woman spoke to Darcey Flowers. From the best picks to maintaining arrangements during the cooler weather, the specialists share their expertise to
    Founded by Albert Tranquilino, Darcey Flowers has grown over the years in Dubai with two brick and mortar stores in City Walk and Al Quoz, where customers can create their own custom arrangements with fresh flowers. Darcey Flowers meticulously select the perfect combination of flowers, considering factors like color palette, texture, and seasonality.
    Curated by the founder of Darcey Flowers , this exceptional collection of the founder’s picks reflects his passion for the craft and his mission to spread joy. With a thoughtfully chosen selection that covers all your floral needs, it’s your go-to destination for exceptional blooms. Each flower reflects Tranquillo’s dedication to beauty and quality, ensuring that every arrangement brings a touch of delight to your day.
    Overall, When choosing a winter bouquet, consider the season’s unique qualities and the mood you want to evoke. Here are some tips from Albert tranquillo’s, Founder to help guide your selection.
    Tell us about the latest collection at Darcey Flowers?
    The Ultimate Collection is really close to my heart. We put a lot of thought and care into refreshing it, making sure it reflects the beauty and joy that flowers can bring. Each arrangement in this collection is designed to evoke a sense of happiness and connection. I truly hope that when our customers receive these flowers, they feel that love and joy we poured into creating them. It’s all about celebrating the special moments in life, whether big or small, and I can’t wait for everyone to experience it.
    What are your favourite flowers for Fall/Winter?
    Both seasons are among my favorites! I adore the crisp colors of autumn and the festive spirit of winter. Lilacs make a fantastic addition to winter arrangements; I’m a big fan of ilex berries too — they’re easy to style and add a fun touch.
    How can do we ensure our arrangements stay fresh in cold weather?
    Most flowers actually love cooler temperature, so they do great in the winter. Just keep them hydrated and in a cool spot, and they’ll stay fresh and pretty.
    Do you offer holiday-themed arrangements or decor?
    Oh, for sure. We create seasonal arrangements that fit the trends and capture the holiday spirit perfectly.
    Can you recommend non-traditional winter flowers for a unique look?
    While traditional winter flowers are lovely, we like to mix things up. We can creatively incorporate non-traditional blooms that complement the overall design, adding a unique twist.
    For the eco-conscious customer – do you offer any eco-friendly or sustainable flower options?
    Yes! Dried flowers are a great choice. They last a long time, are trendy, and don’t need much care, making them perfect for eco-friendly customers. At Darcey Flowers, we have a special section on our website where you can browse our dried flower arrangements.
    Do you have any arrangement recommendations for the upcoming wedding season?
    Each season brings its own inspiration. For weddings, I recommend incorporating seasonal blooms that resonate with the couple’s vision, ensuring a unique and memorable celebration.
    Every season, you have your top picks. What are your favourite blooms this season and why?
    I’m really loving lilacs this season. Even though they’re usually a spring flower, their vivid colours bring such a warm vibe to winter. They add a cheerful touch and make everything feel cosier and more inviting. Perfect for brightening up the season.

    What’s the core philosophy behind your floral designs?
    Our main goal is to spread joy with every arrangement we create. Each piece is made with care and love, aiming to bring a smile and a sense of connection.
    With same-day delivery across the UAE, Darcey Flowers is always growing with their bespoke collections ranging from peonies to chrysanthemums, the options to create your own bespoke floral arrangements are endless.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More

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    12 of the best florists for Emirati Women’s Day in the UAE

    Life

    by Sarah Joseph
    22 mins ago

    VIEW GALLERY/ 12 IMAGES
    With Emirati Women’s Day coming up on August 28, 2024, the most natural way to make your special someone feel loved is by sending them a special bouquet.
    As bouquets have the power to make any moment memorable, finding the right arrangement can definitely put a smile on your loved ones’ face. With a myriad of luxurious florists in the UAE, it’s important to find the boutiques with quality bouquets.
    This time is a memorable occasion. It’s a time of celebration, a day to honour the formidable Emirati women. Born to celebrate their achievements while reflecting on the important role they’ve played within the UAE’s history.
    Additionally, this year’s theme has yet to be announced, although it typically aligns with the overarching values of the UAE and a sense of unity among women. Past years’ themes include “We Collaborate for Tomorrow” (2023), “Inspiring Reality… Sustainable Future” (2022) and “Women: Ambitions & Inspiration for Next 50 Years” (2022).
    Be it lilies or tulips, theres a wide variety of flowers to suit the receiver’s tastebuds, all with a simple click of a button.
    Swipe through our guide of the very best florists in the UAE bringing fresh flowers and bespoke floral arrangements right to your doorstep.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @vitaliia  More

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    National Lovers Day: 12 of the best florists in the UAE

    Life

    by Sarah Joseph
    58 mins ago

    VIEW GALLERY/ 12 IMAGES
    Every year, April 23, is marked as National Lovers Day and blooms are the most natural way to make your special someone feel loved.
    As bouquets have the power to make any moment memorable, finding the right arrangement can definitely put a smile on your loved ones’ face. With a myriad of luxurious florists in the UAE, it’s important to find the boutiques with quality bouquets.
    Be it lilies or tulips, theres a wide variety of flowers to suit the receiver’s tastebuds, all with a simple click of a button.
    Swipe through our guide of the very best florists in the UAE bringing fresh flowers and bespoke floral arrangements right to your doorstep.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @vitaliia  More

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    5 UAE-based floral boutiques to gift your loved ones from this Eid al-Fitr

    Life

    by Sarah Joseph
    43 mins ago

    To bring a smile to a loved one’s face this Eid Al-Fitr, florists around the UAE have launched a host of gorgeous bouquets and offers to make the occasion even more special.
    As a heartwarming gesture, bespoke bouquets are the best opportunity to express your love this month as everyone gathers at home to celebrate these precious moments.
    With Eid Al-Fitr around the corner, Emirates Woman has curated a guide of all the best florists to purchase your next arrangement.
    Darcey Flowers

    This premium floral boutique has launched a series of special bouquets this Eid, to celebrate the occasion. From peonies to hydrangeas, each arrangement is prepared with love by a team of in-house specialists. Starting from Dhs545, these celebration-worthy bouquets are perfect for gifting or simply wanting to spruce any home. This premier flower shop offers delivery in Dubai and across the UAE. Embrace the spirit of Eid Al Fitr with our dazzling flower collection that celebrates the bond of family. Let the beauty of these blooms fill your homes with joy and togetherness this festive season with gorgeous creasent shaped bouquets to purchase.
    For more information visit Darceyflowers.ae
    Flowers.ae

    This Eid Al Adha, Flowers.ae has launched a special collection for customers to choose from. The exquisite Eid flowers are designed to convey their heartfelt wish to make the occasion special. From white tulips to peonies, the options are endless with XXL bouquets to make a memorable impression. Starting from Dhs275 customers can choose from a wide selection of bouquets, with same-day flower delivery directly to the door ensuring stress-free shopping.
    For more information visit flowers.ae
    Bella Fleur

    Bella Fleur will help its customers to brighten a centuries-old tradition of flower gifting. The brand creates elegant Eid-themed flower bouquets, blooming boxes, and charming cake cases. From a graceful bouquet of white flowers to boxes with bouquets and a candle, mothers can feel special on this day and beyond. With lush designs bringing something unique and special to the floral space in Dubai, Bella Fleur strives to spread warmth, joy and happiness through their bespoke floral service; especially focusing on putting a spotlight on unique arrangements.
    For more information visit bellafleur.ae
    The Flower Society

    This luxury flower brand creates floral arrangements that are inspired by the seasons in nature for any bespoke occasion. This Eid, there are a host of exquisite bouquets to choose from including Allium, Oncidium and Purple Vanda and more starting from Dhs400. Each special arrangement pays homage to the simplicity of this occasion. Customers can also purchase the limited-edition arrangement in collaboration with the artist Marwan Sahmarani, who balances art and expression through a daring touch. Priced at Dhs1,500, this luxe arrangement comes with an assortment of red roses.
    For more information visit theflowersociety.net
    Butter DXB

    This Dubai-based florist offers an array of gifting ideas that are perfect for all occasions including Eid. From their forever roses to fresh picks, the brand offers everything you could possibly ask for. Customers can purchase the Vanilla Patchouli candle and Jasmine Oud candle to complement the floral arrangements for a festive touch. Additionally, the Exotica Crystal Hamper priced at Dhs650 comes with three crystal jars service premium Medjool dates and a tropical arrangement of flowers.
    For more information visit butter.ae
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @vitaliia More

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    8 of the best UAE florists to make Valentine’s Day extra special

    Lifeby Sarah Joseph4 hours ago A romantic gesture can go a long way for any Valentine’s Day.From an elegant take on roses to show-stopping arrangements, flowers always hold a special place in everyone’s heart.Ensuring you’re all prepared, Emirates Woman has curated a guide of all the UAE florists to purchase a bouquet from for this special occasion.800 FlowerThis luxe e-commerce platform offers same-day bouquets which can be delivered across the UAE. So show off your love this February with all the exquisite flowers, to ensure that this important day ends with a smile. With heart-shaped floral creations and extraordinary bouquets, there are plenty of options to choose from, including mouth-watering chocolates and memorable cards to make it a day to remember. The specialists will ensure these Instagrammable-creations will leave a lasting impression for years to come.For more information visit 800flower.aeDarcey FlowersWith nothing but heartfelt blooms that exude nothing but love, Darcey Flowers is a premium flowers shop that offers a wide range of luxury flowers to make the occasion even more special. From red roses to sophisticated peonies, the options are endless and each bouquet will truly be cherished by the receiver.For more information visit darceyflowers.aeFine BloomsFine Blooms brings a fresh and imaginative approach to floristry to the UAE with beautifully sourced pieces with expert florists any time of the year. Born with the ability to transform spaces in private residences, event venues and corporate environments, each bouquet is inspired by architecture and is designed to express love, especially this month.For more information fineblooms.comFloretteKnown for their exquisite arrangements, Florette brings an array of fresh flowers delivered straight to your door. It aims to offer the best seasonal bouquets and designs them specifically to make every special moment come alive. From floral centrepieces to lavish bouquets, each creation is wrapped in a classic manner for that sophisticated look. This Valentine’s Day, customers can choose from an array of flowers ranging from eucalyptus to fragrant freesias.For more information florette.aeGo FlowerGo Flower is designed to bring only the best blooms of the season into your home. From red Milan roses to Fuschia flowers with eucalyptus, each bouquet is tailored to the customer’s preferences. These romantic designs are sure to add that oomph to someone’s day and make the occasion even more special.For more information visit goflower.aeFlowardThis exclusive Valentine’s Day collection has a plethora of bouquets and creations to choose from. Whether a parent, friend or a loved one in your life, the best way to express your love is through these simple yet pristine creations are designs that have a gorgeous appeal. To order Valentine’s Day flowers online simply choose which bouquet represents your loved one the best, from colorful to classic floral stems.For more information visit floward.comBlooming BoxFrom stunning bouquets to lavish bundle treats, Bloomingbox has launched a sophisticated Valentine’s Day collection this year. Ensuring you’re loved ones feel special, the brand has curated a selection of exclusive hampers in collaboration with leading brands such as Montblanc, Cipriani, Rituals and Mirzan as the bouquets are sent with a personal touch for that special someone in your life. With delectable cakes and heart-shaped chocolates to complement each gift, there’s something designed to cater to each one and make them feel special.For more information visit bloomingbox.comBlack and BlancThis premium flower delivery service in the UAE is offering a delightful selection of fresh flower arrangements that can beautifully adorn any home. From vibrant red roses to infinity ones that last a lifetime, this eternal gift is designed to ensure your loved one only deserves the best this season.For more information visit blackandblanc-fleur.com– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramImages: Supplied & Feature image: Instagram @holliemercedes More