Bodyrock

Life

by Sarah Joseph
34 mins ago

This week, Emirates Woman spoke to Tara Wilks, Founder of BODYROCK, the revolutionary Lagree Method studio in Dubai.
Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
The highly-anticipated BODYROCK Studio has officially opened its doors, bringing the revolutionary Lagree method straight from LA. Located in the Goshi Warehouse City, Al Quoz, BODYROCK is the home of Lagree in Dubai. The studio offers a pure Lagree experience, teaching the renowned Lagree method by certified Lagree instructors on official Lagree products, adhering to the highest Lagree standards. The BODYROCK studio features 11 MINI PRO machines to deliver low-impact, high-intensity full-body workout that builds muscular strength, endurance, and core stability, all while improving body composition and enhancing tone and definition.
To delve into her journey as an entrepreneur, Emirates Woman spoke to Wilks to see how it began.
What was your favourite subject at school?
It’ll come as no surprise to a lot of people but my favourite subject at school was definitely PE. I’ve always been passionate about movement, fitness, and actually just seeing what I am capable of. Whether it was team sports or just the energy of being active, PE helped shape my mindset around discipline, teamwork, and resilience, qualities that are very much instilled in me today.
What was your first job?
My first job was in PR working for Edelman in London on the pharmaceutical. I learned a lot and it gave me a taster of life in the corporate world. But, while I gained valuable skills and knowledge, I quickly realised that the corporate world didn’t set me on fire. I craved something more dynamic, creative, and hands-on, something that aligned with my passion and energy. That realisation ultimately led me to forge my own path in a space that truly excites me – the fitness industry.

What brought you to Dubai?
Dubai already felt quite familiar to me, having visited regularly since 2004. The fitness industry in Dubai was booming, and it felt like the perfect place to step away from the corporate world and actually do something that made me feel alive.
What inspired you to enter the space and your brand?
I’ve always dreamt of having my own brand to give people their own place of belonging and a space to reach their goals. During some of my darkest times, I found happiness in fitness studios, and I wanted to provide a space for others to feel the same.
Talk us through the concept?
The inspiration for BODYROCK came from my own fitness journey—I discovered that the combination of Lagree and strength training was the key to transforming my body, but also my mind too. I call this the BODYROCK formula: blending group fitness (Lagree) with strength training. I also noticed that so many people in Dubai were paying for multiple memberships at different studios just to get the mix of workouts they wanted. That’s logistically and financially challenging. BODYROCK brings it all under one roof – offering a results-driven, high-energy experience that helps people build strength, endurance, and longevity (without being in a sweaty gym!).
What are the key elements of your role?
When I say I do everything, I mean it. Teaching is what I love most and do the most, alongside PT sessions. As a new studio, building a strong community is my priority, which includes recruiting trainers who share my vision and vibe. For me, being on the ground is the only way to create the right energy—one that keeps people coming back.
Talk us through your daily routine.
I actually gave birth to my twin boys pretty much one month before BODYROCK opened! My life pretty much consists of being mum and also BODYROCK – and I wouldn’t have it any other way. I wake up at 5.00AM and then spend a couple of hours with my babies whilst having breakfast. I’m usually at BODYROCK from 8.30AM where I start teaching. Once I’m done teaching a non-negotiable for me is to always find time to train, whether that’s cardio or strength. I then head home around 3.00PM for family time, have dinner with my husband and then head to bed ready to rinse and repeat the next day.

What advice do you have for anyone looking to follow in the same footsteps?
Honestly, you can do anything you want with your life, if you put your mind to it. You can also change course at any time. I entered the fitness industry at 33 and I’m now 40 – it’s just about wanting to do it and taking the leap. You need to believe you can change at any point and then find the right mentors. I’ve always worked with the best coaches to further my knowledge and better myself.
Tell us more about the products/services?
The Lagree method is a full body, low impact, high intensity workout, which focuses on muscular strength and endurance. It is like nothing I’ve ever done before. Lagree keeps cortisol levels down, it doesn’t stress the body but builds the body to give you that lean toned look. At BODYROCK you can attend a Lagree group class, or if you’d prefer 1-1 classes we do that too. Alongside Lagree, we offer small-group strength training in an open-air setting, creating a different vibe from traditional gyms. It’s more personalised, more focused, and designed to complement the Lagree method.
What is the best piece of advice you have ever received?
The best piece of advice I ever received was from my dad he used to tell me all the time, “never let anyone tell you what to do in life and you shouldn’t try to tell anyone what to do with theirs”. He also was a big believer that “easy decisions result in a hard life, but hard decisions result in an easy life.” I try to carry both of these beliefs with me through all aspects of my life.
And what is the worst?
I actually don’t think there’s any such thing as ‘bad’ advice – it’s up to you if you take it or not.
What’s the biggest challenge you have had to overcome?
I have experienced some extremely difficult times in my personal life – but all have shaped me into who I am today. I am very open about my struggles that I endured in an earlier chapter in my life (and always here to speak to anyone else who might also be going through a tough time) but I am living proof that you can and will always come back stronger.
What’s lies ahead for the brand?
BODYROCK is still quite new and we’re just getting started. I can’t wait for people to come and try a class – the Lagree shakes are not for the faint hearted. I guess my long-term goal is to of course grow the business and have multiple studios. That would be the real dream, so watch the space.
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