Apple expands to Saudi Arabia: A new chapter in the tech giant’s global story
Life
by Ruman Baig
2 hours ago
Apple announced a significant expansion into the Kingdom of Saudi Arabia, marking a new chapter in its global growth strategy. The tech giant plans to open its first Apple Store online in summer 2025, followed by a series of flagship stores starting in 2026.
Apple: A Digital First Approach
The online store will provide Saudi Arabian customers with a seamless shopping experience, offering Apple’s full range of products and services in Arabic. This digital initiative will allow customers to explore, purchase, and receive support directly from Apple.
Physical Presence and Iconic Store
Apple’s commitment to the Saudi market is further solidified by its plans to open several flagship stores, including an iconic location in Diriyah, a UNESCO World Heritage site. These physical stores will offer customers the opportunity to interact with Apple’s knowledgeable staff, experience the latest products firsthand, and receive personalized assistance.
Empowering the Next Generation
Apple’s expansion into Saudi Arabia is not limited to retail. The company is dedicated to fostering local talent and innovation. The Apple Developer Academy in Riyadh, a partnership with the Saudi government, has already trained nearly 2,000 students in coding, design, and entrepreneurship. This year, Apple introduced the coed Apple Foundation Program, providing young Saudi students with the opportunity to learn the fundamentals of coding and app development.
Economic Impact and Job Creation
Apple’s investments in Saudi Arabia are expected to have a significant impact on the country’s economy. The company has already spent over 10 billion Saudi Riyals with local businesses and suppliers. Additionally, the expansion of Apple’s ecosystem will create new jobs and opportunities for Saudi professionals.
Apple Pay’s Growing Presence
Apple Pay, the company’s digital payment solution, is gaining traction in Saudi Arabia. It is now accepted at a wide range of merchants and can be used for public transportation, including the recently opened Riyadh Metro.
Apple: A Bold Move into the Future
Apple’s expansion into Saudi Arabia reflects the company’s strategic vision to reach new markets and engage with diverse customer bases. By combining its innovative products, exceptional customer service, and commitment to education, Apple is poised to make a significant impact on the Saudi tech landscape.
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